Source: UNIV OF IDAHO submitted to NRP
CULTIVATING FUTURE AG MARKETING LEADERS: A SUMMER RESEARCH AND EXTENSION PROGRAM ON AGRICULTURAL COMMODITY MARKETING AND RISK MANAGEMENT
Sponsoring Institution
National Institute of Food and Agriculture
Project Status
ACTIVE
Funding Source
Reporting Frequency
Annual
Accession No.
1032637
Grant No.
2024-69018-42847
Cumulative Award Amt.
$749,997.00
Proposal No.
2023-08715
Multistate No.
(N/A)
Project Start Date
Sep 1, 2024
Project End Date
Aug 31, 2029
Grant Year
2024
Program Code
[A7401]- Research and Extension Experiences for Undergraduates
Recipient Organization
UNIV OF IDAHO
875 PERIMETER DRIVE
MOSCOW,ID 83844-9803
Performing Department
(N/A)
Non Technical Summary
This proposed project aims to cultivate and develop future leaders in agricultural commodity marketing and risk management by providing them with summer research and extension experiences at the University of Idaho (UI). Specifically, we will (1) engage 10 motivated undergraduate Fellows each year, 50 in total over five years, to participate in an 8-week summer program; (2) equip selected Fellows with fundamental knowledge on agricultural commodity marketing, risk management, and data analysis tool; and (3) mentor Fellows to conduct hands-on research and extension activities that address pressing challenges faced by the agricultural industry in Idaho and the region.Students will be primarily recruited from UI, College of Western Idaho (CWI), College of Southern Idaho (CSI), and Brigham Young Unviersity-Idaho (BYUI), which is either Hispanic-serving institution (CSI), or have significant populations of underrepresented students (UI, CWI, BYUI).Through training modules, mentored research/extension projects, guest lectures, interaction with industry professionals, field trips, a marketing tour to Portland, and simulated conference presentations, the program will prepare 50 Fellows with practical skills and expertise to effectively navigate the complexities of marketing agricultural products and managing associated risks. Additionally, the project will establish the initial collaborative capacity between UI and partner organizations to continue attracting students to ag marketing and risk management research/extension. This effort will further strengthen UI's institutional ability to sustainably provide quality, dynamic, and innovative research and outreach in the agricultural sector, fostering opportunities for agricultural economic growth and advancing higher education development in Idaho and the Pacific Northwest.
Animal Health Component
100%
Research Effort Categories
Basic
(N/A)
Applied
100%
Developmental
(N/A)
Classification

Knowledge Area (KA)Subject of Investigation (SOI)Field of Science (FOS)Percent
60361993010100%
Knowledge Area
603 - Market Economics;

Subject Of Investigation
6199 - Economy, general/other;

Field Of Science
3010 - Economics;
Goals / Objectives
This proposed project aims to cultivate and develop future leaders in agricultural commodity marketing and risk management by providing them with summer research and extension experiences at the University of Idaho (UI). Specifically, we aim to:Objective 1. Engage and enroll 10 motivated undergraduate Fellows each year, 50 in total over the span of five years, to participate in the proposed 8-week summer program.Objective 2. Equip selected Fellows with fundamental knowledge on ag commodity marketing and risk management, alongside proficiency in pertinent data analysis tools.Objective 3. Mentor Fellows to conduct hands-on research and extension activities that address pressing challenges faced by the agricultural industry in Idaho and the region.
Project Methods
Each year, we will assemble a diverse and highly motivated cohort of 10 undergraduate Fellows to work with 5 mentors. A total of 50 Fellows will be recruited over the course of 5 years. Recruitment efforts will primarily focus on UI and three partnering Idaho organizations: College of Southern Idaho, College of Western Idaho, and Brigham Young University-Idaho.Within the first two months of the project, we will finalize the selection criteria.We will also develop recruiting materials to recruit students.Students will spend 8 weeks in the program. Student activities will consist of orientations, training modules (commodity marketing, risk management, and data analytics), guest lectures by industry experts, weekly group meetings, mentored research/extension projects, frequent faculty mentor-Fellow meetings, field trips, a marketing tour to Portland, Oregon, and simulated conference presentations. Each Fellow will be paired with a faculty mentor based on their research/extension interests and goals.By the end of the project, we will have engaged a total of 50 motivated undergraduate students over 5 years (Obj. 1), equipped the selected Fellows with fundamental knowledge on agricultural commodity marketing, risk management, and relevant data analysis tools (Obj. 2), and guided Fellows to conduct hands-on research and extension/outreach activities that address pressing challenges faced by the agricultural industry in Idaho and PNW (Obj. 3)Evaluation will focus on the following student-centered learning outcomes: (1) number of students engaged; (2) change in knowledge in marketing, risk management, price analysis, data analysis, modeling, and communication skills; (3) number of presentations made; (4) number of peer-review manuscripts generated; (5) number of extension publications completed; (6) graduate rate of the program; and (7) number of students pursuing graduate school or land jobs in the subject field. The chosen outcome measures align with the project goals and objectives. Evaluation outcomes (2)-(6) measure the academic and professional growth of the Fellows, while the last one reflects the program's impact on Fellows' career trajectories.To ensure the long-term success of Fellows and evaluate their progress beyond the project period, we will employ a comprehensive longitudinal tracking system, including a tracking sheet recording all participant details, social media updates, and alumni speakers in years 2-5.

Progress 09/01/24 to 08/31/25

Outputs
Target Audience:Under this grant, we started the AgBiz Summer Fellows program at the University of Idaho. The program is designed to engage a diverse audience with an interest in agricultural markets and agribusiness careers. The primary target audience includes: Undergraduate students at the University of Idaho Undergraduate students from other universities across the country Commodity organizations and producer groups Agribusinesses and industry professionals in the Pacific Northwest Individuals seeking to deepen their understanding of agricultural commodity markets and supply chains Changes/Problems:While the core structure and objectives of the program remained consistent, we encountered several challenges during implementation that have informed necessary adjustments moving forward. Recruitment Challenges Due to Competing Opportunities:We faced difficulty in recruiting highly qualified undergraduate students, primarily due to competition from paid summer internships and other experiential programs. Despite active outreach and targeted recruitment, some students opted for opportunities that offered financial compensation or closer alignment with their career interests. In response, we are exploring earlier recruitment timelines, stronger promotion of the program's academic and networking value, and potential travel stipends to enhance competitiveness. Scheduling Conflicts for Students on the Quarter System:A significant number of interested applicants were enrolled at institutions operating on the quarter system. These students often faced conflicts with the early start date of our summer program, particularly during final exams or spring quarter coursework. This mismatch in academic calendars limited participation from an otherwise highly engaged applicant pool. To address this, we are evaluating whether a minor adjustment to the program timeline could accommodate a broader range of institutions or whether we can offer flexible participation for part of the program. Varied Academic Backgrounds Among Participants:Some students entered the program with limited prior exposure to agricultural economics, marketing, or data analysis. While we had designed the curriculum to be accessible, this gap in background knowledge made it more difficult for a few participants to fully engage with advanced material. As a result, instructors needed to slow the instructional pace or provide additional support. For future cohorts, we plan to offer pre-program preparatory materials and online modules to help level the playing field and ensure all participants are ready for the intensive coursework. Limited Dining Options in Early Summer in Moscow:During the first two weeks of the program--when students were based in Moscow, Idaho--we encountered logistical issues due to limited dining options on campus and in town, as many university dining services and local establishments were closed or operating on reduced summer hours. This created challenges in meal planning and group coordination. For future implementation, we intend to coordinate earlier with campus services and local vendors, explore catering options, and provide students with detailed dining guides and grocery resources. Compressed Field Visits Due to Delays:Several of our planned field stops, particularly during the Portland tour, had to be shortened due to unforeseen delays in travel and scheduling. While we were still able to visit all major sites, compressed timelines limited students' ability to engage fully with hosts or ask in-depth questions. In the future, we plan to build more buffer time into the itinerary, confirm appointments with greater flexibility, and consider prioritizing fewer--but deeper--site visits to enhance engagement. What opportunities for training and professional development has the project provided?The project offered extensive training and professional development opportunities to both student participants and project personnel. These activities were designed to build technical competencies, research capacity, and professional readiness in agricultural commodity markets and supply chains. Ten undergraduate students from seven institutions participated in an intensive 8-week summer program, which included the following training components: Foundational Coursework (Weeks 1-2): Students engaged in in-person instruction covering commodity marketing, risk management, futures and options markets, and trade. Sessions were led by project PIs, co-PIs, and invited guest lecturers. Learning activities included data exercises, market simulations, and case-based modules with personalized feedback. Experiential Learning: Students visited farms, agribusinesses, and terminals in the Pacific Northwest, gaining firsthand exposure to infrastructure, risk factors, and supply chain dynamics. The group also spent one week in Portland, Oregon, visiting key facilities including the Wheat Marketing Center, canola processors, dams, logistics firms, U.S. Wheat Associates, USDA FSIS offices, and bakeries. These visits emphasized supply chain integration and risk across market nodes. Research and Mentored Projects (Weeks 4-8): Students worked under faculty supervision on projects involving hedging strategies, crop insurance, market analysis, and dairy risk management. Faculty provided regular guidance on research design, data analysis, and results interpretation. Presentation Training: Students received coaching on research presentation techniques and showcased their findings at a final project symposium. Two students also presented at the Idaho Conference on Undergraduate Research in July 2025. In addition to technical training, the program supported broader career and skill development: Career Panels: Students interacted with agricultural economists, policy experts, and industry professionals to learn about diverse career paths. Networking and Outreach: Visits and mentoring provided connections with faculty and professionals across sectors. Students were encouraged to follow up on internship and graduate study opportunities. Public Communication: Students practiced translating their research for non-academic audiences, with some writing summaries for UI Extension or trade publications. A graduate student was recruited to support the program. This individual contributed to program logisticsand served as a peer mentor to undergraduates. In doing so, the graduate student gained hands-on experience in project coordination, mentoring, and applied research. How have the results been disseminated to communities of interest?Two undergraduate participants presented their research at the Idaho Conference on Undergraduate Research (ICUR) in July 2025. This venue provided visibility to a statewide academic audience, including students, faculty, and university administrators, and showcased the potential of undergraduate research in agricultural economics and marketing. At the conclusion of the program, all student participants presented their research in a capstone symposium hosted at the University of Idaho. Selected projects from the program will be submitted to publication for UI Extension or trade publications, which we anticipate reaching a broad group of audience. Additionally, we partnered with the University of Idaho's communication department to increase the program's visibility and reach a broader audience. What do you plan to do during the next reporting period to accomplish the goals?We received very positive feedback from this year's program participants. Building on this success, we plan to continue and expand our recruitment efforts next year, with the goal of attracting a broader pool of highly qualified students. We will also work to finalize selected student projects from this year for publication in Extension outlets, trade magazines, or academic venues. Additionally, we will refine the structure and content of our 8-week program to enhance its effectiveness and overall student experience.

Impacts
What was accomplished under these goals? We developed a dedicated website for the program and created an application portal to facilitate student enrollment. Through active recruitment efforts, we successfully attracted 10 undergraduate students from 7 different institutions to participate in the program. A graduate student was recruited to help facilitate program activities. The program wasstructured to span 8 weeks during Summer 2025. The first two weeks focused on intensive training held in Moscow, Idaho. We designed a comprehensive educational curriculum for this phase, which was delivered by guest speakers, the project's principal investigator, and co-principal investigators. During these sessions, students gained a solid foundation in commodity marketing and a deeper understanding of agricultural commodities in the Pacific Northwest. They also participated in field visits to local farms, agribusinesses, and regional terminals. In the third week, students traveled to Portland, Oregon, where they explored various aspects of the agricultural supply chain and assessed the risks associated with different stages. Their visits included the Wheat Marketing Center, canola processing facilities, dams, logistics companies, U.S. Wheat Associates, USDA FSIS facilities, and local bakeries, among other stops. From weeks 4 through 8, students engaged in mentored research and outreach projects alongside individual faculty members. Their topics included hedging strategies, crop insurance participation, market overviews, and risk analysis in the dairy sector. Two students presented their findings at the Idaho Conference on Undergraduate Research in July 2025. The program concluded with a final showcase, where students presented their work and received feedback from their peers and faculty. Several of these projects are currently being refined for submission to magazines, University of Idaho Extension publications, and potential journal outlets. To evaluate the program's effectiveness, we developed instruments to solicit student feedback. Additionally, we partnered with the University of Idaho's communication department to increase the program's visibility and reach a broader audience.

Publications