Source: CORNELL UNIVERSITY submitted to NRP
DEVELOPING STANDARDIZED NONMARKET VALUATION AND BENEFITS TRANSFER METHODS USING CELLPHONE LOCATION AND FOOT TRAFFIC DATA
Sponsoring Institution
National Institute of Food and Agriculture
Project Status
ACTIVE
Funding Source
Reporting Frequency
Annual
Accession No.
1032254
Grant No.
2024-67023-42701
Cumulative Award Amt.
$650,000.00
Proposal No.
2023-09528
Multistate No.
(N/A)
Project Start Date
Aug 1, 2024
Project End Date
Jul 31, 2027
Grant Year
2024
Program Code
[A1651]- Agriculture Economics and Rural Communities: Environment
Recipient Organization
CORNELL UNIVERSITY
(N/A)
ITHACA,NY 14853
Performing Department
(N/A)
Non Technical Summary
We examine nonmarket valuation using data from geospatially referenced cell phone locations. These mobility data have the potential to revolutionize recreation modeling and benefit transfer while alleviating the high cost and sample selection challenges inherent in traditional surveys. This data also allows new lines of inquiry due to its extensive geographic coverage and panel nature. However, this data presents new challenges regarding best practices and comparability, representativeness, and validity of findings.
Animal Health Component
50%
Research Effort Categories
Basic
50%
Applied
50%
Developmental
(N/A)
Classification

Knowledge Area (KA)Subject of Investigation (SOI)Field of Science (FOS)Percent
13402103010100%
Knowledge Area
134 - Outdoor Recreation;

Subject Of Investigation
0210 - Water resources;

Field Of Science
3010 - Economics;
Goals / Objectives
Our project focuses on the following goals: (1) assess the benefits, limitations, and validity of using cell phone mobility data for recreation modeling; (2) develop standardized methods and a set of best-practice protocols for using mobility data in primary data and benefit transfer contexts; (3) undertake applications to value ecosystem services at large geographic scales and in heretofore difficult contexts; and (4) leverage new opportunities from mobility data to address long standing challenges valuation including extent of the market, habit formation, and dynamic responses.
Project Methods
The methods employed in this research include recreation, demand models, specifically discrete, choice, models of optimization behavior, convergent to validity, tests of differences between two different approaches for estimating the same economic context, and the calculation of consumer surplus to represent prioritization of welfare gains from investing in alternative preservation options.