Source: UNIV OF IDAHO submitted to NRP
MEETING THE CRITICAL NEEDS FOR TARGETED MARKETING AND RISK MANAGEMENT STRATEGIES FOR IDAHO GRAIN PRODUCERS
Sponsoring Institution
National Institute of Food and Agriculture
Project Status
ACTIVE
Funding Source
Reporting Frequency
Annual
Accession No.
1029946
Grant No.
2023-69008-39276
Cumulative Award Amt.
$300,000.00
Proposal No.
2022-10068
Multistate No.
(N/A)
Project Start Date
Mar 15, 2023
Project End Date
Mar 14, 2026
Grant Year
2023
Program Code
[A1701]- Critical Agricultural Research and Extension: CARE
Recipient Organization
UNIV OF IDAHO
875 PERIMETER DRIVE
MOSCOW,ID 83844-9803
Performing Department
(N/A)
Non Technical Summary
Successful risk management and marketing practices are essential for grain growers to remain competitive in today's increasingly uncertain market environment. This integrated research and extension project works with Idaho grain producers to identify and implement these practices to improve their long- and short-term economic sustainability.Specific objectives of the projects include 1) identifying critical factors for the success and failure of Idaho grain producers' marketing and risk management strategies; 2) translating the success and failure lessons into adoptable practices by developing decision aids and tools that Idaho grain producers can easily implement; and 3) developing and delivering community outreach programs to assist farms with the adoption of successful marketing and risk management practices for improved profitability, resilience, and viability.Methods to achieve these objectives include focus group discussions, state-wide producer surveys, economic and statistical analyses, development of decision aids, and extension programming with community outreach. The research component of this project will provide information on what factors play key roles in the success/failure of grain producers' existing marketing and risk management practices using science-based methods. The research findings will be delivered to grain producers and other interested parties through well-designed extension and outreach activities, allowing them to make informed, practical decisions.The project aligns with one of the overarching priorities of this program: "improving the economic sustainability of food systems," while advancing USDA's efforts in workforce development by providing the much-needed risk management and marketing training to farmers and practitioners in Idaho.
Animal Health Component
100%
Research Effort Categories
Basic
(N/A)
Applied
100%
Developmental
(N/A)
Classification

Knowledge Area (KA)Subject of Investigation (SOI)Field of Science (FOS)Percent
6036299301080%
6046199209020%
Goals / Objectives
Grain producers face a plethora of risks due to weather disturbances, policy changes, uncertain input and output prices, supply chain disruptions, trade conflicts, and various fundamental or speculative drivers. In a recent large-scale survey in Nebraska, a state with farm systems like those in Idaho, farmersidentified price, marketing, and profitability as the top three challenges to the success of farm operations over the next 5-10 years (Lubben, 2020). Survey results highlighted that in the longer run, producers were most concerned about price volatility, and whether they could effectively market their products at price levels that maintain profitability and allow their businesses to remain competitive. This concern was corroborated by a recent study showing that managing price risks are critical for farm survival (Wu and Turvey, 2020). In particular, farm bankruptcies were negatively affected by farm output prices, with a 1% decrease in producer prices associated with a 2.62% and 3.70% increase in farm bankruptcy rate and farm bankruptcy number, respectively (Wu and Turvey, 2020).Risk management involves choosing among alternatives to reduce the probability of detrimental economic outcomes for a farm business (ERS, 2000). Various risk management tools have been developed to help producers overcome the adverse impacts of price and market volatility, such as crop insurance, futures and options contracts, forward sales, deferred payment contracts, and risk-balancing (Crane et al., 2013, Franken et al., 2012, Velandia et al. 2009). Despite the research and outreach efforts in other states and on a national scale, Idaho grain producers lack a systematic understanding of existing marketing and risk management practices and whether these tools can serve their needs, given the rising market and price risks that have become predominant over the past few years.Crop prices have been highly volatile over the past two decades. Although grain prices have enjoyed a rapid run-up since the beginning of 2021, producers were dealing with a multi-year price downturn due to trade conflicts, competition from other exporting countries, and the declining demand at the beginning of Covid-19. The related market losses challenged producers; many farmers struggled with loan payments and farm bankruptcy in 2019 reached the highest level since 2010 (Farm Bureau, 2020). The heightened volatility has created significant challenges for many grain producers regardless of their size, management structure, and location, making this proposed research and extension integrated project particularly timely.The agricultural sector is Idaho's greatest economic contributor, accounting for 20% of the state's gross domestic product (NASS, 2022). Of the various types of grain produced in Idaho, wheat and barley are the two most important. Data from the USDA National Agricultural Statistics Service (NASS) showed that in 2020, the value of Idaho wheat production exceeded $576 million, the highest among all grains (NASS, 2022). Wheat is grown in nearly all counties in Idahoand is the state's second-largest crop regarding cash receipts after potatoes. Nationally, Idaho ranks 5th in total wheat production, and 1st in soft white wheat production.Meanwhile, farmers in Idaho harvested 55 million bushels of barley, which generated over $270 million in revenues and accounted for 32% of total barley production in the US (NASS, 2022). Due to increasing dairy and livestock production over the past two decades, corn has enjoyed rising popularity among grain producers, particularly in the southwestern and southcentral parts of the state. High fluctuations in grain prices pose significant threats to farm revenues, employment, and, due to the described economic importance to the state, Idaho's economy.The proposed project will generate the much-needed information to help Idaho grain producers prepare for, adapt to, and overcome the rising marketing and risk management challenges in farm operations. Specifically, we will 1) identify critical marketing and risk management factors that determine success and failure, 2) translate the success and failure lessons into adoptable practices by developing decision aids and tools that Idaho grain producers can readily implement, and 3) develop and deliver community outreach programs to assist Idaho grain producers in implementing successful marketing and risk management practices for improved profitability, resilience, and viability.
Project Methods
Under Objective 1,Identifying critical factors for the success and failure of Idaho grain producers' marketing and risk management strategies, we will:Design and implement focus group discussions to assess the current status and identify preliminary needsConduct a state-wide survey to understand grain producer marketing and risk management needsConduct economic and statistical analyses to identify factors for success based on survey resultsUnder Objective 2. Translatingthe success and failure lessons into best practices by developing an extension curriculum, decision aids, and tools that can be readily adopted by producers, we will:Create profiles of successful practices and develop tools to help producers identify their risk management typeDevelop a marketing and risk management curriculum and manual that can be readily adopted by producersUnder Objective 3. Develop and deliver community outreach programs to assist farms with the adoption of best practices for improved profitability, resilience, and viability, we will:Conduct in-person workshops and one-on-one consultations with farmers on risk management and marketing practicesCreate online courses for crop producers on marketing and risk managementDevelop an online resource center for grain marketing and risk management needs

Progress 03/15/24 to 03/14/25

Outputs
Target Audience:The project's target audience includes the following: Commodity groups Local grain producers Supply chain companies Academic researhers Changes/Problems:No major changes to the project plan. In the upcoming reporting period, we will finalize survey results, with one graduate student completing his thesis based on the survey findings. Efforts will also continue toward enhancing our website to further disseminate valuable information to stakeholders. What opportunities for training and professional development has the project provided?Between June 2024 and February 2025, the project team conducted four one-day workshops across Idaho in Ririe, Lewiston, Pocatello, and Twin Falls, utilizing educational materials developed specifically for this initiative. Participants included grain producers, merchandizers, and commodity gropus. The workshops covered key topics, including defining successful marketing strategies, creating effective marketing plans, understanding common marketing and risk management tools available to producers, integrating these tools effectively with crop insurance, overcoming marketing anxieties, and managing crop marketing in volatile pricing environments. One producer who attended the talk noted: "I wanted you to know what an outstanding workshop you presented today in Pocatello. The information you both presented and the handouts were great. All producers should have been in attendence to hear what you presented today." Additionally, the project provided support to two graduate students (one on a part-time basis). These students received comprehensive training in grain marketing, data analysis techniques, outreach activities, and academic writing for publication. How have the results been disseminated to communities of interest?We conducted four workshops in various locations of Idaho. Findings from our focus groups and survey were disseminated through the formal instruction conducted at the workshop, as well as informal communications occured before and after the workshops. One gradaute student working on the project also presented his work at the department gradatue student research methods course. Some of the preliminary findings from the survey were presented at the departmental advisory board meetings. The focus group findings have been disseminated to academic audiences through a journal publication. What do you plan to do during the next reporting period to accomplish the goals?In the upcoming reporting period, the team will finalize survey results, with one graduate student completing his thesis based on the survey findings. Efforts will also continue toward enhancing our website to further disseminate valuable information to stakeholders.

Impacts
What was accomplished under these goals? We have published one journal article identifying key factors influencing producers' marketing and risk management strategies. Additionally, we designed and conducted a statewide survey during the summer of 2024, receiving over 400 responses. Analysis of this data continues, with the goal of further understanding factors critical to marketing success. We have also created practical price and basis visualization tools specifically tailored for Idaho grain producers. Twooutreach publciations were produced, focusing on two key factors affect Idaho grain producers: (1) farmland prices, and (2) wheat export market. Moreover, we have developed educational materials aimed at guiding producers through effective strategies to manage crop price risks. Several workshops and presentations based on these materials have already been delivered. These tools will supportIdaho grain producers in achieving enhanced profitability, resilience, and long-term viability.

Publications

  • Type: Peer Reviewed Journal Articles Status: Published Year Published: 2024 Citation: Nading Jr, Micheal, Xiaoli Etienne, Andres Trujillo-Barrera, Patrick Hatzenbuehler, and Brett Wilder. "Factors Influencing Wheat Marketing Decisions: Insights from Idaho Focus Groups." In Western Economics Forum, vol. 22, no. 1, pp. 65-76. 2024.
  • Type: Other Status: Accepted Year Published: 2025 Citation: Pahari, S.*, Etienne, X.L. and Zhang, Q. 2025. Wheat Export from the United States and from the Columbia River Port. University of Idaho Extension Research Bulletin. Forthcoming.
  • Type: Other Status: Accepted Year Published: 2025 Citation: Pahari, S.*, and Etienne, X.L. 2025. Farmland Values in Idaho: Trends and Factors at Play. University of Idaho Extension Research Bulletin, RES 210. Forthcoming.
  • Type: Websites Status: Published Year Published: 2024 Citation: Portland grain market prices & basis: https://idahoagbiz.nkn.uidaho.edu/portland-charts Idaho grain market prices & basis: https://idahoagbiz.nkn.uidaho.edu/idaho-charts
  • Type: Conference Papers and Presentations Status: Other Year Published: 2025 Citation: Hatzenbuehler, P., X. Etienne, C. Field, and B. Wilder. 2025. Idaho barley and wheat cost of production in 2025. East Idaho Cereals Conference, February 5, Fort Hall, ID.
  • Type: Conference Papers and Presentations Status: Other Year Published: 2025 Citation: B. Wilder., C. Field, and X. Etienne, 2025. Risk Management Strategies for 2025. East Idaho Cereals Conference, February 5, Fort Hall, ID.


Progress 03/15/23 to 03/14/24

Outputs
Target Audience:The project's target audience includes the following: Commodity groups Local grain producers Supply chain companies Changes/Problems: Nothing Reported What opportunities for training and professional development has the project provided?Prior to the focus group, we provided information on risk management to focus group participants, who are all farmers. How have the results been disseminated to communities of interest?We shared the prelimiary reports with the Idaho wheat commission. More formal resulst will be distributed once we complete the survey. Extension materials on risk management were shared with focus group participants. What do you plan to do during the next reporting period to accomplish the goals?We will write a report based on the focus group data. We will distribute the survey, collect, and analyze the data. We will also develop relevant extension bulletins, videos, web tools based on the survey results.

Impacts
What was accomplished under these goals? We recurited a graduate student to work on the project starting from Fall 2023. In Fall 2023, we developed focus group survey questionarie and dicussion items, which were subsequently approved by the IRB. Two fcous groups were conducted in Fall 2023. We complied the focus group data. We just completed the design of the state-wide survey, and will go through the IRB, and distribute the survey in spring 2024.

Publications