Source: COLLABORATIVE FOR EDUCATIONAL SERVICES submitted to NRP
PRODUCE FOR HEALTH IN HAMPSHIRE COUNTY`S FOOD DESERT COMMUNITIES
Sponsoring Institution
National Institute of Food and Agriculture
Project Status
ACTIVE
Funding Source
Reporting Frequency
Annual
Accession No.
1029498
Grant No.
2022-70424-38539
Cumulative Award Amt.
$500,000.00
Proposal No.
2022-07016
Multistate No.
(N/A)
Project Start Date
Sep 15, 2022
Project End Date
Sep 14, 2026
Grant Year
2022
Program Code
[PPR]- Produce Prescription
Recipient Organization
COLLABORATIVE FOR EDUCATIONAL SERVICES
97 HAWLEY ST
NORTHAMPTON,MA 010603377
Performing Department
(N/A)
Non Technical Summary
Across Hampshire County residents struggle with health problems like high blood pressure, diabetes, and obesity, which impacts their ability to live high quality lives. The Hilltown Community Health Center serves many of these clients in its clinics across 14 rural hilltowns, as well as Easthampton, Amherst, and Westfield. Within this service area, 49% of people live in communities called "food deserts" where there are few stores that sell fresh fruits and vegetables at an affordable price. Among those living in these food desert communities, 15,300 people are also low-income and 9% of households don't have a car. For many, these experiences make it extremely difficult to eat a healthy diet and maintain good quality of life.This project called Produce for Health in Hampshire County's Food Desert Communities addresses these issues by helping people get access to more fresh fruits and vegetables through a "produce prescription program." Over three years, the produce prescription program will support the Hilltown Community Health Center to provide 200 clients with a prescription for fresh fruits and vegetables. Eligible clients include those who are enrolled in both SNAP and MassHealth, and are experiencing or are at-risk for a chronic health condition. The produce prescription will come in the form of a debit card provided by the non-profit organization About Fresh, pre-loaded with $40/month that can only be spent on fresh produce at participating retail stores. The produce prescription debit cards will be accepted at large supermarkets including Stop & Shop and Wal-Mart, as well as small retailers that sell locally grown produce, such as the Amherst Mobile Market, the Hilltown Mobile Market, and others. In order to support the local food economy, clients will get a 20% discount at small, direct-to-consumer retailers. People receiving the produce prescriptions will also have the chance to attend three workshops about growing, shopping for, and cooking with fresh fruits and vegetables, as well as receive educational pamphlets and other resources on similar topics.In addition to providing people with more fresh produce in their diets, this program will help us understand how produce prescription programs effect people's health, including their weight, HbA1C and blood pressure. It will also help us understand how produce prescription programs impact the number of doctor or hospital visits clients make each year, their confidence in their own ability to keep a healthy diet, and their overall food security. In order to understand these connections, faculty and students at the Elaine Marieb College of Nursing at the University of Massachusetts Amherst will collect and analyze data, then develop reports and presentations from their findings. Their reports and presentations will be shared with decision-makers, healthcare systems representatives, legislators, and the public to bring awareness to the impact of increasing access to fresh fruits and vegetables through produce prescription programs. While this project will help over 200 people across Hampshire County access more fresh produce and eat a healthier diet, it will also help strengthen the collaboration between healthcare providers and healthy food retailers and generate evidence for the important connection between food and health.
Animal Health Component
0%
Research Effort Categories
Basic
100%
Applied
0%
Developmental
0%
Classification

Knowledge Area (KA)Subject of Investigation (SOI)Field of Science (FOS)Percent
7046099101080%
7036099302020%
Goals / Objectives
The goals of Produce for Health in Hampshire County's Food Desert Communities are to: 1) to prevent and manage chronic health conditions through increased consumption of fruits and vegetables; 2) to improve self efficacy for developing a healthy diet; 3) to reduce healthcare use and associated costs; and 4) to reduce individual and household food insecurity in Hampshire County.Objectives to achieve the goals include: 1) to develop and implement workflows that enable healthcare providers to screen and enroll eligible clients in a produce prescription program; 2) to prescribe fresh produce to low-income individuals suffering from or at-risk of diet related conditions while incentivizing redemption at direct-to-consumer retailers; 3) to measure the relationship between produce prescriptions and health behaviors, cardiometabolic risk factors, healthcare use, and food insecurity; 4) to educate participants on the procurement and preparation of fresh produce; and 5) to disseminate findings demonstrating the impacts of produce prescription programs.
Project Methods
In order to develop and implement workflows that enable healthcare providers to screen and enroll eligible clients in the produce prescription program (Outcome 1), Student Fellows will analyze the data for the eligible patient population identified by the Hilltown Community Health Center (HCHC) in collaboration with faculty at the Elaine Marieb College of Nursing at the University of Massachusetts Amherst (UMass EMCoN) to support the HCHC's development of an outreach plan and workflow for enrolling eligible Phase 1 patients. Electronic health records will be used to implement workflows, prompting providers to enroll patients in the Fresh Connect Card, collect enrollment data, and track cardiometabolic and social determinants of health data for 200 participants over the life of the project.In order to prescribe fresh produce to low-income individuals suffering from or at-risk of diet related conditions while incentivizing redemption at direct-to-consumer retailers (Outcome 2), project partners will onboard Fresh Connect Card retailers, enroll patients, and follow up with participants to troubleshoot issues with the debit cards, as well as retailers, to track core metrics and troubleshoot issues. CES will reach out to eight brick & mortar retailers and 12 direct-to-consumer retailers with the goal of onboarding three retailers in each category that are sited in food desert tracts in order to fill in geographical gaps in the Stop & Shop/Wal-Mart network. The HCHC will enroll a 50-patient pilot cohort in April 2023, recruited from a patient population that previously reported participating in SNAP and Medicaid, and screened for high BMI with a follow-up plan, high or controlled blood glucose levels with prediabetes or diabetes, or high or controlled blood pressure with a hypertension diagnosis. In Phase 2, 150 participants will be screened for eligibility based on the same criteria and enrolled in the Fresh Connect Card during regular visits to the HCHC nutritionist and CHWs between the months of September 2023 and February 2024 for a cumulative total of 200 participants enrolled in the produce prescription program. Both cohorts will receive $40 per month to spend on fresh produce at participating retailers starting the month after they enroll. In both phases, patients who spend their dollars at direct-to-consumer retailers will receive a 20% discount on their purchases. To troubleshoot issues with the Fresh Connect Card, CES will coordinate partners to follow up with 50 Phase 1 produce prescription participants and 150 phase 2 participants to provide cardholder support. CES will also regularly check in with retailers, About Fresh, and the HCHC to ensure that they are reporting monthly on the required core evaluation metrics. CES will use this opportunity to collect invoices from direct-to-consumer retailers to ensure they are compensated for the 20% Fresh Connect Card discount. Individual interviews with a subset of participating retailers will be conducted biennially (at least 16-24 interviews) as part of our process assessment. The interviews will focus on experiences, challenges, facilitators, and future recommendations.In order to measure the relationship between produce prescriptions and health behaviors, cardiometabolic risk factors, healthcare use, and food insecurity (Objective 3), HCHC providers will administer a pre-intervention survey developed by UMass EMCon and CES at the time of enrollment to gather baseline data. Providers will ensure that cardiometabolic data is entered into the patient's Electronic Health Record. In addition, each participant will undergo a medical exam upon enrollment, then at year one, and year two (for Phase 1 cohort) to assess changes in cardiometabolic indicators. Participant level core metrics will be used to assess food assistance, SNAP use, firm types, produce consumption, food security, COVID-19 impact, health status, socio-demographics, and geography. We will also add new metrics, such as health insurance and coverage, language spoken at home, family size, and other characteristics to expand our understanding of how this project impacts different populations. The Behavioral Risk Factor Surveillance System (BRFSS) fruit and vegetable dietary intake module will be used to evaluate the change in consumption of fresh fruits and vegetables (e.g., 100% fruit juice, fruit, beans, dark green vegetables, orange vegetables, and other vegetables) over the past month. Clinical data and healthcare utilization survey will assess personal and family history of chronic health conditions, frequency and reason for utilization of healthcare, and out of pocket cost for these services. Anthropometric measurements will include weight, height, and body mass index (BMI). Biomarkers will be used to assess health, including HbA1C and blood pressure. Food Security Survey Module: Six-Item Short Form7 will assess changes in food security status.The participant-level process assessment will also address recruitment, attrition, adherence, and satisfaction. Data on these indicators will be collected based on the implementation science framework. In addition, UMass EMCoN faculty will develop a post-intervention survey incorporating participant-level core metrics that will be conducted with support from the HCHC and Student Fellows. Post-intervention survey and cardiometabolic data will be collected at two points roughly one year after the enrollment period for each cohort. Participants who voluntarily choose to complete the survey will receive $10 as a reimbursement for their time and effort. A selected subgroup of participants will also participate in an exit interview to understand their experiences in the program. Exit interviews with retailers and healthcare providers will be also employed at the end of the project to document overall experiences. To understand the impact of these efforts, UMass EMCoN faculty will run bivariate analysis including correlation, t-test, and ANOVA between SDOH and effect outcomes. To measure outcomes, we will model participants' levels at post intervention, using pre-intervention levels and socio-demographic variables as covariates. We will use comparative analysis to explore the effects project implementation educational activities have on outcome measurements. CES will coordinate the annual reporting of core metrics to the Gretchen Swanson Center for Nutrition.In order to educate participants on the procurement and preparation of fresh produce, Student Fellows will work with project partners to identify or develop basic educational resource(s) to be disseminated to patients at the time of enrollment. Participants contacted for follow-up between November 2023 and June 2024 will have the opportunity to enroll in three educational opportunities. Working with experienced educational partners, CES will coordinate three quarterly educational opportunities for participants, the anticipated topics of which are cooking with fresh produce, shopping for healthy food, and container gardening. Student Fellows will develop tools to track changes in self-efficacy.The nutrition self-efficacy scale will be used to measure the nutrition self-efficacy of participants after participating in educational opportunities.In order to disseminate findings demonstrating the impacts of produce prescription programs (Objective 5), UMass EMCoN faculty will analyze data and produce reports, data visualizations, and presentations with support from CES. Summaries of these reports will be shared with key decision-makers, such as healthcare systems and legislators, to bring awareness to the evidence of prescribing fresh produce. Findings will also be published in academic journals and presented in relevant conferences for broader dissemination.

Progress 09/15/23 to 09/14/24

Outputs
Target Audience:During this period, we enrolled 98 new participants into the Produce Prescription Program. All 98 of these participants are patients of the Hilltown Community Health Centers, Inc. (HCHC), which is a Federally Qualified Health Center (FQHC) operating three health clinics, one school-based health center, and one community center. All of these clients live in the HCHC's primary service area (population = 109,000), which includes 14 rural hilltowns with populations ranging from 530 to 2,200, as well as the three semi urban communities with populations ranging from 17,660 to 41,000. The mean age among these 98 participants is 51 years old. About 26% identify as men, about 74% identify as women and 1% identify as a trans woman. The majority are white (84%), while one person identifies as Asian/white, 2 people identify as Black or African-American, and 8 people choose Other. About 13% of these participants also identify as Hispanic. All 98 clients in the target audience are low-income and/or food insecure and are enrolled in either SNAP or Medicaid. About 40% reported receiving SNAP benefits in the last 30 days, 50% are enrolled in Medicare, and 49% are enrolled in Medicaid. Of this group, about 59% report that they often or sometimes worried whether their food would run out before getting money to buy more in the last 30 days. About 61% said that the food they bought didn't last the month, and they didn't have money to get more. When asked to rank their own health, 2% said it was excellent, 9% said it was very good, 35% said it was good, 39% said it was fair, and 11% said it was poor. In addition, all 98 clients are experiencing or at-risk for developing a chronic illness. They reported experiencing the following conditions: Arthritis, Bipolar, Depression, Anxiety, Prediabetes, Diabetes, Heart Attack, Ménière's disease, Mitochondrial Disease, Obesity, High Blood Pressure, Kidney Disease, and Thyroid Disease. In total, our program supported 120 people during this reporting period, 22 of which were enrolled during the previous year. When looking at the full group of 120 people, the demographic trends described above are consistent. Another target audience is healthcare professionals. During this reporting period, one Director of Community Programs, one Assistant Director of Community Programs, one Medical Doctor - Family Practitioner, two Dietitian-Nutritionists, and three Community Health Workers, for a total of 8 health care practitioners, collaborated to maintain and utilize a patient screening and referral system in order to enroll patients in the Produce Prescription Program. Students have also been a target audience during this period. Two undergraduate student fellows have participated and built their skills as part of the project. Both are young women earning a BS in Nursing at the University of Massachusetts Elaine Marieb College of Nursing and employed as part time staff at CES. One youth intern has also been a target audience for this period. We worked with a youth intern through Community Action Pioneer Valley who supported the enrollment process to build job skills. Finally, retailers and local farmers are an audience during this period. During this period, produce prescriptions were redeemed at 32 unique brick and mortar supermarket locations, 1 brick and mortar farm store location, and three farmers markets booths. In total, participants spent $27,177 through 1,332 transactions. The client's average transaction amount spent per shopping trip was $20.40. Changes/Problems:Pace of enrollment slower than planned: We planned to enroll 210 patients by April 2024, but recruitment has been slower than anticipated. This is due to a few factors. First, the amount of training and education of healthcare providers around what the program is, how it works, and why they should refer their clients has been more time consuming than anticipated. During this reporting period, we worked with our healthcare partners to expand the number of providers screening and referring patients, which has helped increase recruitment and enrollment. In order to incentivize more participation, we increased the amount of the produce prescription incentive from $40 a month to $80 a month. The increase was made in August 2024. We are working on integrating this change into our evaluation plan and considering how it will impact our research findings as well as what new research questions we may be able to ask given these circumstances. Second, during this reporting period the primary Dietician-Nutritionist conducting recruitment and referrals for the program left her position and was not rehired, which created a gap in coverage and support for the program on the healthcare provider side. Our healthcare partners were able to train additional Community Health Workers to support the recruitment process, but this turnover slowed enrollment. Participants continue to have low utilization of the produce prescription at Farm Direct retailers: We expect this is because so many of our participants live in very rural places and most farmers markets or farm stores are not easily accessible, especially for those who lack access to private transportation. During this period we have deepened our relationship with the Hilltown Market, which is now offering home delivery to clients throughout the rural towns where our participants live, from June-November. We have now successfully onboarded the Hilltown Market as an online retailer, meaning that clients can purchase fruits and vegetables through their online portal and choose to pick up or get home delivery. The ability to pick out their vegetables (vs. receiving a preselected boxed farm share) is expected to be popular once the season begins again in June 2025. We are also working with the Amherst Mobile Market to onboard them as a retailer for this season, which will create another Farm Direct retail option for our participants that live in the more urban part of our service area, in Amherst. Both of these mobile markets could not be onboarded earlier as planned because our partner About Fresh that administers the Fresh Connect produce prescription card (a debit card that is preloaded monthly with the produce prescription amount) would not allow small retailers without sophisticated point of sale systems to accept the card. Over the course of the last two years, we have worked with About Fresh to shift their policies around this and it seems like they are becoming more flexible. We expect this will allow us to move forward with onboarding the Amherst Mobile Market this year. As a result of this change, we decided to eliminate the 20% off local produce discount. Instead, we will use those funds to pay for delivery fees for home delivery. We expect that this will be another way to incentivize the purchase of local produce for home delivery, without having to worry about an added burden of delivery cost. What opportunities for training and professional development has the project provided?The project provided training and professional development to 8 healthcare practitioners to utilize one permanent patient screening and referral system to effectively enroll patients in the Produce Prescription program. Training and professional development was also provided to two undergraduate Student Fellows and one youth intern that increased their knowledge of nutrition incentive programs, nutrition research, community engagement, research analysis, and nutrition education. How have the results been disseminated to communities of interest? Nothing Reported What do you plan to do during the next reporting period to accomplish the goals? Continue to work with healthcare providers to screen and refer eligible patients Enroll 111 additional participants in the program Coordinate with one Farm Direct retailer to offer home delivery of fresh produce during summer 2025 Onboard one Farm Direct retailer convenient to Amherst-based participants Collect data through mid-term surveys and cardiometabolic indicators to begin measuring the relationship between produce prescriptions and health behaviors, cardiometabolic risk factors, healthcare use, and food insecurity. Conduct quarterly meetings with the Hilltown Community Health Center staff and retailers Develop and implement five educational workshops or learning opportunties for participants focused on procurement and preparation of fresh produce, with the goal of increasing self-efficacy around cooking fresh produce, shopping for healthy food, and growing fresh produce. Publish one journal article focused on the protocol developed to implement the project

Impacts
What was accomplished under these goals? O1: To develop and implement workflows that enable healthcare providers to screen and enroll eligible clients in the produce prescription program Implementation of one screening/referral/enrollment systems at healthcare center Continued training with 8 healthcare practitioners in the screening/referral system O2. To prescribe fresh produce to low-income individuals suffering from or at-risk of diet related conditions while incentivizing redemption at direct-to-consumer retailers Completed 77 consent forms Enrolled 77 clients in the program, for a total of 99 participants enrolled Onboarded 1 new Farm Direct retailer to accept the produce prescription card Completed 16 one year follow up surveys O3. To measure the relationship between produce prescriptions and health behaviors, cardiometabolic risk factors, healthcare use, and food insecurity Completed 77 baseline surveys Completed 16 one year follow up surveys O4. To educate participants on the procurement and preparation of fresh produce Disseminated educational materials to 77 clients

Publications


    Progress 09/15/22 to 09/14/23

    Outputs
    Target Audience:For this period, the project's primary audience includes 22 clients of the Hilltown Community Health Centers, Inc. (HCHC), which is a Federally Qualified Health Center (FQHC) operating three health clinics, one school-based health center, and one community center. All of these clients live in the HCHC's primary service area (population = 109,000), which includes 14 rural hilltowns with populations ranging from 530 to 2,200, as well as the three semi urban communities with populations ranging from 17,660 to 41,000. The mean age among these 22 participants is 49 years old. About 23% identify as men and about 73% identify as women. One person did not report their sex/gender. The majority are white, while one person identifies as African, another as Native Hawaiian, and two identify as African-American. All 22 clients in the target audience are low-income and/or food insecure and are enrolled in either SNAP or Medicaid. About 41% report that they often or sometimes couldn't afford to eat balanced meals over the past 30 days. About 23% said that they cut the size of their meals or skipped meals because there wasn't enough money for food. About 27% reported that in the last 30 days they ate less than they felt they should because there wasn't enough money for food. In addition, all 22 clients are experiencing or at-risk for developing a chronic illness. They reported experiencing the following conditions: Arthritis, Bipolar, Depression, Anxiety, Prediabetes, Diabetes, Heart Attack, Ménière's disease, Mitochondrial Disease, Obesity, and High Blood Pressure, Kidney Disease, and Thyroid Disease. Another target audience is healthcare professionals. During this reporting period, one Director of Community Programs and Family Support, one Dietitian-Nutritionist, and one Community Health Worker collaborated to establish one temporary screening and referral system based on reviewing existing client data and identifying eligible clients. The same three staff also collaborated to establish one permanent screening and referral system that integrates into the Hilltown Community Health Center's newly updated Electronic Medical Record system. The permanent screening and referral system guides healthcare practitioners to screen patients for income level, food insecurity risk, and existence or risk of developing a diet related illness, and refer those who screen positive into nutrition intervention and social service programs, including the Produce Prescription Program. The team trained and built the capacity of 8 healthcare practitioners in the health center's Weight Management/Nutrition program, who are now using the system regularly to understand client needs in a more holistic way. Students have also been a target audience during this period. Two undergraduate student fellows have participated and built their skills as part of the project. Both are young women earning a BS in Nursing at the University of Massachusetts Elaine Marieb College of Nursing. Finally, retailers are an audience during this period. Clients redeemed their produce prescriptions at 10 unique Brick & Mortar retail locations, spending $1,375 during 78 shopping trips. The client's average transaction amount per shopping trip was $17.62. Changes/Problems:Pace of enrollment slower than planned: Planned to enroll 50 clients by March 2023, but enrollment was delayed due to a slower timeline developing the enrollment system, therefore enrollment did not begin until May 2023. Participants are not utilizing direct-to-consumer retailers likely due to the rural communities in which many participants live, which exacerbates transportation challenges: CES is working to onboard more direct-to-consumer retailers, especially those that offer home delivery. CES is also working on developing a farm share delivery option in partnership with Hart Farm and/or the Hilltown Mobile Market. What opportunities for training and professional development has the project provided?The project provided training and professional development to 8 healthcare practitioners to utilize one temporary and one permanent patient screening and referral system system. Training and professional development was also provided to two Student Fellows that increased their knowledge of nutrition incentive programs, nutrition research, and nutrition education. How have the results been disseminated to communities of interest? Nothing Reported What do you plan to do during the next reporting period to accomplish the goals? Enroll 188 additional participants in the program. Onboard 3 additional Farm Direct retailers and 3 additional Brick & Mortar retailers Collect data through mid-term surveys and cardiometabolic indicators to begin measuring the relationship between produce prescriptions and health behaviors, cardiometabolic risk factors, healthcare use, and food insecurity. Conduct quarterly interviews with the Hilltown Community Health Center staff and retailers Develop and implement three educational workshops for participants focused on procurement and preparation of fresh produce, with the goal of increasing self-efficacy around cooking fresh produce, shopping for healthy food, and growing fresh produce. Publish one journal article focused on the protocol developed to implement the project

    Impacts
    What was accomplished under these goals? O1: To develop and implement workflows that enable healthcare providers to screen and enroll eligible clients in the produce prescription program Developed two screening/referral/enrollment systems at healthcare center Trained 8 healthcare practitioners in the screening/referral system O2. To prescribe fresh produce to low-income individuals suffering from or at-risk of diet related conditions while incentivizing redemption at direct-to-consumer retailers Completed 22 baseline surveys Completed 22 consent forms Enrolled 22 clients in the program Onboarded 6 direct-to-consumer/Farm Direct retailers and 2 Brick & Mortar retailers to accept the produce prescription debit card O3. To measure the relationship between produce prescriptions and health behaviors, cardiometabolic risk factors, healthcare use, and food insecurity Nothing to report O4. To educate participants on the procurement and preparation of fresh produce Identified two educational handouts Disseminated educational materials to 22 clients O5. To disseminate findings demonstrating the impacts of produce prescription programs Nothing to report

    Publications