Source: BAR 88 ENTERPRISES, LLC submitted to NRP
GOATMT: ENHANCING MONTANA BEGINNING PRODUCERS KNOWLEDGE AND PRACTICAL EXPERIENCE WITH GOAT PRODUCTION AND MARKETING
Sponsoring Institution
National Institute of Food and Agriculture
Project Status
COMPLETE
Funding Source
Reporting Frequency
Annual
Accession No.
1027522
Grant No.
2021-70017-35629
Cumulative Award Amt.
$145,535.00
Proposal No.
2021-06589
Multistate No.
(N/A)
Project Start Date
Sep 1, 2021
Project End Date
Aug 31, 2024
Grant Year
2021
Program Code
[BFRDA]- Beginning Farmer and Rancher Development Program, Standard
Recipient Organization
BAR 88 ENTERPRISES, LLC
96 HALO LOOP TRL
ENNIS,MT 597299107
Performing Department
Bar 88 Consulting & Livestock
Non Technical Summary
Bar 88 Consulting & Livestock will leverage its experience with three Montana State University Extension partners to create an educational, training, and support program for Montana goat producers called GoatMT.Through coordinated workshops, webinars, on-farm training events, and mentoring, GoatMT will build a lasting educational network of producers, educators, and cohorts.Seven collaborators will assist: AgriMind, Bitterroot Dairy Goat Association, Blaine County Conservation District, Montana FFA, Montana WoolGrowers, MSU-FortBelknap Indian Community Extension, and Women Stepping Forward for Agriculture. GoatMT will provide beginning farmers and ranchers production, marketing, and financial information to enhance their knowledge and skills to make educated decisions to start, expand, or diversify their ranching operations and achieve financial sustainability.GoatMT's goal is to build an annual training and mentoring program supported by a network of producers and industry stakeholders. Over two years, GoatMT will provide resources, education, training, coaching, and practical experience to improve Montana BFR ranching opportunities. Objectives include: 1) develop an action plan to implement and promote GoatMT, 2) organize workshop delivery with collaborators, 3) disseminate goat information to BFRs, women, and Native Americans to encourage start-up, expansion, or diversified livestock operations, 4) offer individual and group mentoring, and 5) garner long-term financial and program support by producers, industry, and ag educators. An array of delivery methods will be used to reach 470 beginning producers through 25 customized training events. Topics specific to Montana's goat industry, identified in a producer survey, will include production, nutrition, consumer/ethnic marketing, business plans, financing, fencing, grazing, and livestock regulations.
Animal Health Component
(N/A)
Research Effort Categories
Basic
(N/A)
Applied
(N/A)
Developmental
(N/A)
Classification

Knowledge Area (KA)Subject of Investigation (SOI)Field of Science (FOS)Percent
3073820108020%
3073820310020%
3073820114020%
3073820101020%
3073820301020%
Goals / Objectives
The long-term project goal is: "GoatMT will create a lasting educational network of producers, educators, and mentors who will share production, marketing and financial information, knowledge, and skills to assist Montana's beginning farmers and ranchers in educated decision-making to start, expand, or diversify their goat ranching enterprises and achieve financial sustainability."Further, the project team has set five more-specific short and long-term goals:1) Develop an action plan to offer beginning farmer and ranchers educational resources through 25 coordinated workshop and training events, complemented by a cohort mentoring system, over a 2-year period. 2) Offer goat production, marketing and financial information, training, and coaching to encourage start-up, expansion, and diversification to 470 beginning farmer and ranchers, including 90 women and 20 Native Americans, over a 2-year period.3) Assess the outcomes, producer impacts, and feedback of GoatMT participants. 4) Establish leadership through an advisory group or industry organization to develop a reliable plan for annual, long-term, goat producer education to meet producer needs.5) Create sustainable educational and organizational resources for Montana goat producers by securing producer, industry, and financial support for GoatMT beyond the initial program startup period.
Project Methods
The project will use traditional workshop and webinar training integrated with a cohort model for mentor and/or coaching to meet project objectives. This will provide Montana's beginning farmers and ranchers goat production, marketing, and financial information to enhance their practical knowledge and increase their success of starting, expanding, or diversifying their ranching operation. This aligns with project objectives:1) Create a lasting educational network of producers, educators, and mentors.2) Create workshop, training, and mentor and/or coaching opportunities that increase knowledge and skills to assist beginning farmer and ranchers (BFRs) with informed decision-making.3) Impart production, marketing, and financial information to encourage Montana beginning ranchers to start, expand, or diversify their ranching operations to improve financial sustainability.The project team believes adding a cohort relationship to the proposed workshop training will strengthen participants' production, marketing, and business management skills and knowledge by providing experiential/action learning activities that build competencies. This will also boost participant confidence and capabilities to overcome risk averse tendencies that may prevent them from implementing knowledge, skills, or practices to enhance their ranching operations. A formal cohort model that incorporates traditional one-on-one, distance, or group mentoring will serve the diverse backgrounds, interests, and goals of targeted Montana beginning ranchers. The chosen approach will be customized to the workshop session and recommended by project partners/collaborators. For example, one-on-one mentoring may work well for the Fort Belknap Indian Community program to provide a culturally relevant learning environment, whereas group mentoring may work better for targeted female ranchers. Ideally, the cohort will be placed with a mentor or coaching group (6-8 individuals) with like interest or goals. Cohorts and mentors will be encouraged to meet and interact once or twice a month to explore, inquire, and establish dialogue regarding goat production and practices relevant to Montana. Meetings will take place via in-person or on-line meetings (Zoom, Webex, etc.). This lessens time conflicts and accommodates any travel restrictions that may prevent an ideal cohort/mentor pairing due to Montana's extensive area and travel distances. Group coaching and collective learning provides an open learning environment that offers 'real-time' solutions and skill sharing that will drive substantive, large-scale change and training moments within the group. Regular assessments will measure whether cohort needs are being met.The project team will work closely with partnering organizations to recruit attendees for the cohort program and workshop training events, identify beginning producer candidates and coordinate a promotional campaign about GoatMT programming. Annual industry tradeshows and social media will also be used to promote, advertise, and recruit attendees for both GoatMT training events and mentoring programs. Further, current participants will be encouraged to invite other beginning ranchers to participate in GoatMT training events, webinars, or mentoring programs. The combination of traditional workshop education and mentor and/or coaching will offer distinct benefits: 1) increased levels of knowledge and skills that support the participant's progress toward established goals and 2) improved capabilities that lead to participant success in starting, expanding, or diversifying their ranching operations.The project team has partnered with two well respected educational groups, the Women Stepping Forward for Agriculture (WSFA) and MSU-Fort Belknap Indian Community Extension, to assist with the recruitment and delivery of training targeted to the project's socially disadvantaged audiences - women and Native Americans. Both organizations have a long-established and successful history of working with underserved producers and will assist in hosting and coordinating seven training events. Another partner, the Blaine County Conservation District will deliver one workshop and two webinar sessions focusing on natural resource enhancement, weed management, and goat grazing. Two partners, Montana Wool Growers Association and Montana FFA Association, will assist the project team by offering workshop and tradeshow opportunities at its annual member meetings. One industry partner, the Bitterroot Dairy Goat Association, will support the project by promoting training events and recruiting participants for the mentoring program. Another partner, Agrimind, will serve as a third-party reviewer and advisory to ensure program objectives and outcomes are met.Workshop training, webinar sessions, and mentor/coaching programs will be designed to encourage 1) new producers to start-up operations or 2) current producers to expand or diversify their operations. A four-part webinar series will be offered twice a month for two hours (2 hours x 4 sessions = 8 hours of participant training). Over 2 years, Goat MT will offer 25 educational training events, plus simultaneous mentor and/or coaching to target 470 Montana beginning farmer and ranchers (BFRs). Realistically, it is expected half of the program attendees who participate in Year 1 will participate in Year 2. Repeat attendance will be tracked, but notcounted in the Year 2 participation total. It is expected Year 2 attendees will be new participants, recruited by repeat attendees or by on-going advertising and promotion of GoatMT. As a result, it is possible participation may increase in Year 2, however, conservatively, participation is estimated to be the same each year.

Progress 09/01/21 to 08/31/22

Outputs
Target Audience:Beginning Farmer and Ranchers Traditional Farmers and Ranchers Limited Resource Farmers and Ranchers Native American Producers Women / Female Producers Changes/Problems:At this time, 8/31/22, there is only a few minor issues issues with the project. 1. Initially GoatMT identified and received a letter of support from the Bitterroot Dairy Goat Association as a project partner. GoatMT was notified in January 2022 that the Association has disbanded and is no longer a viable entity to partner with and no longer has a mechanism for disseminating goat producer information. No partnership funds had been disbursed to this partner. GoatMT would like to see if they can find a substitute partner / workshop opportunity / partner and re-allocate this funding ($1000). 2. The project budget allocated 44hours per month for the GoatMT project director (0.25 FTE). The project director alsoworks for the State of Montana Department of Natural Resources Floodplain Program. On 6/13/22 seven (7) Montana counties experienced a natural disaster event,a 500-year flood event, that shut down Yellowstone National Park, cut-off access to communties and caused wide-spread destruction and economic losses. Due to flood response and recovery demanded the project director is requesting to hire a executive manager for GoatMT. This employee role would work 24 hours per month and the project director would work 20 hours per month. The project budget allocation would be the same amount, however it would now be split over 2 parties - the project director as specified in the initial proposal and an GoatMT executive manger (proposed). 3. In addition to the unforeseen and unpreventable time constraint the project director has encountered, the rest of the project team made of MSU Extension agents (Dr. Brent Roeder, Julianne Snedigar and Kellie Katahi) have also had time constraints and been unable to initiate some of the workshops, webinars, and publications they planned when the project was intitially proposed. Therefore, additional time is needed to complete the project objectives and a no-cost extension will be requested prior to the GoatMT project end on 8/31/23. What opportunities for training and professional development has the project provided?Hosted Two Commercial Meat Goat Field Days on Friday, July 29th, 2022 and Sunday July 31st, 2022. Both days provided the opportunity for 111 producers (of which 72were beginning producers) to ask direct production questions unique to their operations and interact with industry experts and established goat producers. Network connections were made and feedback was really positive and electric. It was evident Montana goat producers really want and need an established industry group to assist and grow the goat industry. One success story-- as a direct result of attending the July 31st field day one beginning producer was able connect with a goat livestock buyer and purchase over 1,000 meat goats for his operation from Idaho. GoatMThas provided producers a place to reach out to for non-biased, research based information about goat production, marketing and financing options for a beginning producer operation as evidenced by 114 producer questions received, the 242 followers on GoatMT Facebook page, and the 53 producers who signed up for the GoatMT directory. How have the results been disseminated to communities of interest? Nothing Reported What do you plan to do during the next reporting period to accomplish the goals?Year 2: Project plans and program for September 1, 2022 - August 31, 2023. 1. Host (4) virtual producer webinars / training sessions. 2. Host/Facilitate (1-4) Native American training and workshops at Fort Belknap Indian Reservation. 3. Host 2nd Annual Summer Commercial Meat Goat Production Field Day with MSU Extension 4. Offer (2) workshops to beginning producers through partnership with Montana FFA Association. 5. Offer (1) workshop related to the natural resource improvements and weed management with goat grazing through partnership with Blaine County Conservation District / USDA-NRCS. 2. Add more details and pages to the GoatMT.org website with producer directory, resources, and training classes. www.goatmt.org 3. Hire a part-time GoatMT executive assistant (20 - 25 hours per month) to handle public inquiries, organize workshops, communite with project partners, and disemminate goat information / news articles. 4. GoatMT project team (4 members) attend the Texas Sheep and Goat Expo in San Angelo TX (August 2023) and invite 2-6 producers to attend (professional development opportunity). 5. Identify and invite 7-9 producers to serve on GoatMT advisory board. 6. Ask for project extension until February 2024. 7. Become more accomplished and familar with the ASAP finanancial and REEport systems for project management.

Impacts
What was accomplished under these goals? 1.Develop an action plan- held ten virtual and two in-person project management meetingswith team members: (a) Discuss project award, goals,responsibilities, and Covid-work around (virtual meetings on 8/23/21 and 9/17/2021). (b) Developunified producer mission statement and message,GoatMT logo, presentation/workshop content, public handout/flyer, and set up temporary website (virtual meetings on9/7/21, 9/24/21 and 12/1/21 and in-person meeting on 9/28/21). (c) Discusspublic news release, MSU (partner) education and outreach objectives, and producer workshop timeline and offerings (virtual meetings on11/5/21 and 11/30/21). (d) Recap and build upon initial producer meetings held Fall of 2021 to use producer response, ideas,and feedback to develop workshops for 2022 (virtual meetings on 12/23/21 and 1/9/22). (e) Discuss and organize upcoming summer workshops with field tours and speakers (virtual meeting on 6/1/22 and in person held on 4/28/22). 2.Offered goat production, marketing and financial information, training, and coaching to Montana producers by performing the following: (a) Gave public interviews to news media - both TV and industry publications - introducing the GoatMT program (KBZK.com news; Prairie Star Magazine; Trader News Dispatch; Montana Woolgrowers newsletter; MSU Extension list-serve). (b) Established GoatMT presence on social media. Created GoatMT Facebook page with 242 followers as of 8/31/22. (c) Started directory and list-serve with producer information, email, and contacts to facilitate information dissemination, networking, and coaching with 53 producers signed up as of 8/31/22. (d) Created a GoatMT informational flyer for public dissemination both virtually and in-person. Over 320 hard copies disseminated (producer association meetings and field day information packet. (e) GoatMT Press Releases sent out on 11/9/2021 and 12/3/2021 to Montana ag network and MSU Extension list-serve. (f) Wrote 2 news articles May 2022 and August 2022 for publication in the Montana Woolgrowers Magazine and email dissemination to members of GoatMT email directory and project partners (Montana FFA, Conservation District, and MSU Extension). (g) Offered individual coaching/mentoring to 114 producers by answering unique questions from those interested in starting a goat operation, expanding their goat operation, or diversifying their existing cattle / sheep operation. Fielded 56 questions via email, 26 messages from Facebook, and 32 phone calls TOTAL of 114 direct producer contacts 86 beginning producers 70 women producers 1 Native American (h) Hosted or delivered five (5) GoatMT Workshops: i. Women Stepping Forward in Agriculture Conference, Billings, MT; Sept 27-29th, 2021; TOTAL110 participants 54 beginning producers 107 women 3 Native American. ii. MSU Extension Agent Annual Conference, Bozeman, MT; Oct 12th, 2021; Workshop - Small Ruminants for Small Acres TOTAL 30 participants 16 beginning producers 14 women 1 Native American. iii. Montana Woolgrowers Convention Billings, MT Dec 3-4, 2021 TOTAL 82 participants 44 beginning producers 38 women producers 0 Native American iv. Hosted Commercial Meat Goat Workshop / Field Day on: Friday, July 29th, 2022: 1:00 - 4:00 pm. Location: Mountain View Co-op; Black Eagle, MT TOTAL 39 participants 24beginning producers 12 female 2 Native American Program speakers and producer panel: Dr. Reid Rosen - Texas A&M Sheep & Goat Specialist; Carl Whitworth-6th Generation rancher and meat goat producer, Doole, TX; Montana State Univ. Extension; GoatMT; U.S. Wildlife Services, American Goat Federation and Montana Woolgrowers. v. Hosted Commercial Meat Goat Workshop / Field Day on: Sunday, July 31st, 2022: 1:00 - 7:00 pm. Location: Hollenbeck Sheep & Goat Feedlot, Park City, MT TOTAL 72 participants 48 beginning producers 34 female 2 Native American Feedlot Tour, Guard Dog Training, sheep and goat BBQ samples, program speakers and producer panel: Henry Hollenbeck, Hollenbeck Livestock and operator Hollenbeck Sheep and Goat Feedlot, Dr. Reid Rosen - Texas A&M Sheep & Goat Specialist; Carl Whitworth-6th Generation rancher and meat goat producer, Doole, TX; Montana State Univ. Extension; GoatMT; U.S. Wildlife Services, American Goat Federation and Montana Woolgrowers. 3) Assess the outcomes, producer impacts, and feedback of GoatMT participants. In progress (Year 1 of 2-year project). 4) Establish leadership through an advisory group or industry organization to develop a reliable plan for annual, long-term, goat producer education to meet producer needs. In progess.(Year 1 of 2-year project). 5) Create sustainable educational and organizational resources for Montana goat producers by securing producer, industry, and financial support for GoatMT beyond the initial program startup period. In progress. ((Year 1 of 2-year project).

Publications

  • Type: Other Status: Published Year Published: 2021 Citation: https://www.kbzk.com/news/local-news/goat-mt-sees-rise-in-recognition-amidst-kidding-season www.goatmt.org https://m.facebook.com/GoatMT406/?locale=ms_MY https://agupdate.com/theprairiestar/news/state-and-regional/goatmt-to-provide-outreach-education-about-goat-production-in-montana/article_2c1b5444-4fab-11ec-9b4e-dfe1ddf8876a.html https://m.facebook.com/mtwoolgrowers/posts/10158642124543244/