Progress 09/01/21 to 08/31/24
Outputs
Target Audience:Our target audiences weremet and exceeded fromour initial project initiation. ThroughThe Louisiana Farm and Ranch Stress Assistance Program"Stay Rooted" we were able to reach indiviuals and groups at tradeshows, state and regional events agriculture and commodity events, radio advertisements, video and commercial dissemination, state newspaper print distribution, online web presence, word of mouth, etc. The Louisiana Department of Agriculture and Forestry personnel was able to reach out to men and women groups from various ethnic backgrounds,varying economicstatus' and of all ages. Reaching out to 4-H and FFA youth groups on Mental Health and farm stress was impactful. Verbal feedback was recieved by personnel of the importance of speaking to our youth that people of all ages experience stress and that there are resources available for assistance. Outreach and education materials were distributed to our Louisiana Farm Bureau Federation, LSU Ag Center Extension services, Southern AgCenter, Minority Farm groups, H2A H2B coordinators with Spanish ttranslations provided. Social Media outlets like FaceBook were utilized to reach out to our vast audience. Commissioner Mike Strain utilized his daily radio segments to promote the activites and outreach of the Stay Rooted Program. The utiliazation of the "Stay Rooted" branded Rv has garned much attention. Verbal feedback has been recieved that it has been spotted across the state. Those that are interested in learning more about the program visit our website that is listed on the RV. Although the grant period has concluded, the Louisiana Department of Agriculture & Forestry will continue to distribute educational and informational items that were procured. We will remain providing resources and links on our website. Changes/Problems:We are very thrilled to be able to have had extensions to create a multi-year funding opportunity. This led to being able to reach more people within our farming communities. I feel like some of the challenges that were faced were due to getting the marketing information gathered, approved, and disseminated for this new program to properly launch in the beginning. I do feel like there was limited initial guidance on the program expectations and how to execute this type of initiatve. We were a bit delayed of the initial launch of the "Stay Rooted" initiatives due to waiting on the Southern Region FRSAN network. We were under the impression that we would all be disseminating similar markteing material and information provided by one central source. The southern region executives wereunder the impression that their marketing team that was employeed by the group would have provided more information sooner. We are thankful to have been given extensions to have the opportunity to be able to make up for the time that the program was not able to be utilized to reach our farmers and ranchers while "waiting" for the southern region group to kick off. Luckily, we were able to pivot and have our mobile outreach unit and other currated material to provide. What opportunities for training and professional development has the project provided?We will continue to provide codes available for training within the QPR Gatekeeper Training and Agri Safe's Farm Response training until the limit of those available codes reaches its capacity. The currated jump drives that were able to be purchased through this financial opportunity will still be made available. Outreach staff will have the opportunity to provide the resource at annual conventions and events or upon request. The online download of the "Geaux Book" that is available on the jump drive is also available as an online web resources/training on our LDAF webpage. The PD has been able to be a presenter of information in areas of farm stress to Ag Extension agents and commodity groups across the state - this was a professional development component for these groups highlighted. How have the results been disseminated to communities of interest?Throughtout the Louisiana Farm And Ranch Stress Assistance Program duration, dialogue and light has been reflected on the current and future farmers of the hardships that many farmers face on a daily basis. That resiliance has been shared as well as the personal vulnerabilities. Conversations have been held with local officials, our Commissioner of Agriculture & Forestry, Commodity boards, University systems,and the likes. Throughout our multi-year outreach activities, we have been able to spur crucial conversations amongst our constituents amongst all age, race, ethinic background. While at youth events, we have found that the basic idea that mental health has been noted was a very important variable when disucssing future career plans. Many of our youth still found careers in ag to be on the forefront regardless of the mental health challenges. Realizing that there are resources that are available when needed led to most asked to want to still continue their paths to ag/forestry related trades. As stated in previous progress reports, outreach was conducted thoughtout the state to reach as many of our farmers and ranchers as time/schedules/proximitycould allow. Through online, radio, video, and in- person event, outreach was performed to disseminate mental health resources and used thisplatform to plant seeds of hope and resources available for assistance. A recap of the Performance Summary provided from the most recent video disseminated, we were provided with the following information:8/28/24-10/23/24 run of ads and video - 3,302,475 impressions, 2,122 clicks, 525,200 video completes, reaching 689,733 people throughout Louisiana. We are thrilled with the results of our last push for mental health resources and outreach to our communities! What do you plan to do during the next reporting period to accomplish the goals?
Nothing Reported
Impacts
What was accomplished under these goals?
Overall, the impact of the "Stay Rooted" initiatives have and will continue to have long lasting impacts within our farming and ranching communities. Utilizing in-person outreach at events, articles in print publications, video resources to openly discuss the mental health challenges that some face - whether that be privately or publicaly- will live on past the project's conclusion. Having a platform to engage to discuss some of the stressors that we have identified from our farmers will continue to make an impact for generations to come. We have given recongition and opened the doors for other organizations like Louisiana Farm Bureau Federation and our Ag Extension services to be mindful of mental health in our farming and ranching communitites, given them tools to recognize those that may be suffering, and initiatives to continue the mission of the Louisiana Farm and Ranch Stress Assistance program. Some of the key topics that were discussed to Louisiana farmers were disaster preparedness and recovery efforts, estate planning/next generation farming and mental health resources. The initial objectes set forth in the original grant format were all touched/highlighted/accomplished. The Louisiana Department of Agriculture & Forestry will continue to house the Louisiana Farm And Ranch Stress Assistance components on our website and share relevant mental health and wellness topics. Personnel that has overseen the program are being retained, in the event requests are for resources that are in conjuction with the "Stay Rooted" initiatives.We will continue to serve our communities with the knowledge and resources that will continue to be available. For this section, for the sake of not being redundant I would like to echo what has been previously submitted as accomplishments.
Publications
|
Progress 09/01/23 to 08/31/24
Outputs
Target Audience:The target audience for the Louisiana Farm & Ranch Stress Assistance Program "Stay Rooted" has remained the same. We have strived to reach out to our farmers, ranchers, youth, state leaders, mental health care givers, veterinarians, agriculture production specialtists to continue the messages of mental health awareness, farm stressors and farm/ ranch continuation efforts. During this reporting period, a new video was developed and disseminated throughout local channels across the state. The goal of the latest videowas for a large splash of outreach and bring to the forefront a mental health spotlight that was available to be seen across the state.The target audience was intended for not only the farming and ranching communities, but to the general public residing in our state. Reaching the general public in such a way as this was intended to bring this video project into the homes and minds of all consumers. The video projectconcluded our broad efforts of outreach during this reporting period, as the grant period is now concluded. Changes/Problems:Some of the problems that have been identified is the hesitation for expansion due to the limited funding opportunity. Building capacity as a fundamental farmer stress network and then "abandoning" it at the conlusion of the grant period - especially as it relates to metal health matters - seemed to present an issue long term. We were able to extend the grant window for much longer than the original intended 12 months. I feel like this was part of our successes of outreach. Mental health and personal stressros is a very hard topic for many to recognize and be open to discussing. I hope that long term funding can be a part of future farm bills to be able to build a program and know that it will have lasting impacts. What opportunities for training and professional development has the project provided?The Stay Rooted Program has continued to offerfree coarse offerings for AgriSafe's Total Farmer Training and QPR's Gatekeeper Training for Louisianians. There are links and code information provided on the Louisiana Department of Agriculture & Forestry's website for access and more information. We have participated in conferences and have been a presentation speaker at numerous events including, local Farm Bureau meetings, Cattlemen's meetings, Louisiana Women In Ag Conference, Louisiana Farm Bureau Conference, State Fair of Louisiana, Seasonal events at Indian Creek Recreation Area, Louisiana Forestry Conference, Louisiana Ag Expo, LSU Agcenter commodity forums, Southern Ag Center commodity forums. How have the results been disseminated to communities of interest?While informal, results of the Stay Rooted initiatives have been discussed amongst various state leaders and internally with our heads of staff. We have enlightened many to the real stressors that our farmers and ranchers face, daily, seasonally, annually etc. We have collaborated with our farm grassroots organization like Louisiana Farm Bureau and brought mental health concerns and stressors to the forefront to our agricultureeducators across the state. Our program is centered on being an push for advocacy to our farmers and rannchers that mental health services are available, farmers are not alone in their struggles/stressors, etc. Outreach has taken place at local farming meetings,events, and state conferences to spread the messges of our farmers and ranchers to "Stay Rooted" in Louisiana Agriculture. What do you plan to do during the next reporting period to accomplish the goals?This is the last reporting period. The Louisiana Farm & Ranch Stress Assistance Program has reached the end of it's funding opportunity. The Louisiana Department of Agriculture & Forestry will continue to house information pertaining tothe "Stay Rooted" program on its website. We will continue to have some level of advocation for our farmers and ranchers overall wellbeing. We will continue to provide resources like the "Geaux Book" that is on jumpdrives, handouts and education coarse codes until we are out.
Impacts
What was accomplished under these goals?
Each area of goals were accomplished in one form or fashion. The "Stay Rooted" program is widely recognized amongst members in the farming communities and those working with farmers/ranchers. Having the voice of Louisiana Department of Agriculture and Forestry's highly esteamed Commissioner openly discuss topics such as mental health on various podcasts, radio, podcasts, LA Market Bulletin, Modible Rv at events has been inspirational for many of our farmers. Due to the confidential nature and privacy, having trackable numbers of impacts has been nearly impossible to capture.
Publications
|
Progress 09/01/22 to 08/31/23
Outputs
Target Audience:The Target Audience for the Stay Rooted Program initiatives included efforts to reach as diverse Louisianaians as we could during the past year. We have attended small farmer workshops, 4-H and FFA meetings, women's groups and events, Louisiana Farm Bureau events and group meetings, LSU AgCenter field days and meetings, Southern Ag Center events and meetings, all trying to caputure the attention of our various commodity groups and populous. We traveled across the state to meet with farmers, ranchers and stake holders. We provided information and resources in print and digital versions to ensure that all individuals were equiped with information in the event they were limited to online resources.We targeted our farmers, ranchers, extension agents, bankers/lenders, mental health providers, veterinarians, to be able to push resources to all aspects our of state. We feel confident that the Stay Rooted messages have been well recieved by our audience and this has been a successful initiative. Changes/Problems:At the programs inception, we were under the impression that we were fully a part of the Southern Region FRSAN group. We found out well within the journey that the way in which our grant was submitted, we were not a key partner of the group. Although we were a part of zoom calls and collaboration, we found that we did not fallwithin the parameters to be abel to utilizeresources of our sister states/regions. We were relying on that relationship to be plugged into the data and information that the group was collecting and we were participating through.Our original grant wassubmitted/created as an extension grant which in turn meant that we are a part of the source of funding for a state project, but not necessarily a part of the Southern Regions network of resources. While that was a part of the original outlook for the grants future, I feel as if our grant has continued to have major success as an awareness campaign along with the other hands on resources we have disseminated. Bringing up tough topics like wills, successions, major weather events, farm planning as well as stressors in mental health has been an overall sucess to be able to be used in conversations for families to make certain their affairs are in order to ensure their farms future success. As the project director, I do think that this project was pitched that the Southern Region Network was to provide a website portal with stae specific pages,education information to dissiminiate that could be state branded and other large resrouce banks. I think that there was a lot of lost time that was put into resources that never took off. I know that the Southern Region network ran into some hiccups that are outside of their control. I do feel like the expectations of individual stateoutputs were not clearly defined on what was to be individually branded by states.I am glad at the impact we have been able to make in our state and our ability to be flexible and change as we needed to reach our ag communities. Wre are thankful to be able to utilize the funds for multiple years. This is my first time in the role of project director for a grant and I have learned so muchinformation. As the grant period wraps up, we will be ensuring that our funding goes towards evergreen items to be used for years to come! When this grant was written, we put staff in place that have other full time roles and duties within the Louisiana Department of Agriculture & Forestry. This did create some constraints to be able to put out more publications etc as initially expected. In the event there is another funding opportunity, it would be best to have staff that can dedicate more time to be able to focus on this initiative. Overall, I am happy with the connections, interactions and relationships that have been made throughout this multiple year journey. I am blessed to be a part to be a key player in ensuring the future successes in our farming and ranching communities. That includes economic impact, business planning, addressing mental health and general wellness for Louisianians. What opportunities for training and professional development has the project provided?The Louisiana Department of Agriculture and Forestry has purchsed 1000codes for the Nationally recognized, Question Persudade and Refer (QPR) training. lt was expressed in the zoom meetings and discussions of the imprtance of this training and that our partner states were also purchasing codes for their states people to be educated in this area. Louisiana Department of Agriculture & Forestryalso purchasd 100 codes for online certificationthrough AgriSafe's FarmResponse Training. We were presented with the topics of the FarmResponse training and thought it would be a great fit. The topics included in the Farm Response training includes: - The Total Farmers Health Model - AgriBusiness factors impacting mental well being - Agriculture work factors - Family dynamics - Agrarian culture and values - Special populations - US Agricultureal Producer Demographics - Agricultural community healthcare challenges - Opiods and alcohol issues in agriculture - Suicide and Agriculture - Other Resources and Referrals. These 2 professional training opportunities havebeen expressed at every event as well as in our Louisiana Market Bulletin publication. How have the results been disseminated to communities of interest?Our initiatives to cultivate conversations for Mental Health and Wellness, Estate Planning, Disaster preparedness etc has been dissiminated via word of mouth, speaking engagements, social media posts from events and information provided in the Louisiana Market Bulletin publication. What do you plan to do during the next reporting period to accomplish the goals?Our plan is to continue the objectives and goals of the Stay Rooted Program. We will continue to use the branded materials that have been purchased to continue to spread the message to our farmer and ranchers of mental health awareness, family and farm planning, disaster preparedness and recovery as well as overall stress management. We hope to have the opportunity to see future funding opportunites to be able to expand upon our framework. It has been discussed in small groupsthat many people in the south usually don't discuss our mental health struggles. With our Stay Rooted program,we arebringing awareness to our communities and groups on opening up the dialoge to discuss farm and life stresses. We will continue to have a role in the discussions of mental health, farm and family preparedness for years to come. While utilizing key assets purchased with this funding opportunity, we will continue to spread the word to be a reminder to our state to "Stay Rooted in Louisiana Agriculture". The LA Dept of Agriculture and Forestry is committed to assist our farmers and ranchers in any way we can.
Impacts
What was accomplished under these goals?
As our primary objectives for our Stay Rooted Program indicated: 1. We have purchased training for QPR and AgriSafe's FarmResponse training. We have offered and promoted the ability for farmers, ranchers, veterinarians, health professionals, industry leaders and professionals and farm lenders to take these coarses. This has been promoted for ones self as well as equiping our state to assist each other and pick up on cues if people within our community may be facing a mental health crisis and offer assistace. 2. During our numerous outreach efforts across the state, we engage in our audiences about the real affects of our mental health. The main theme of our disucssions lends notice for self evaluation of the stressors in our life and to encourage healthy stress management strategies. We have dissimenated state and national contact infromation for those that may need to reach out to suicide prevention specialists. 3. We have been working with other established mental health professionals and groups that are specialized in mental health needs. We assist to disseminate material that has been established to our audiences. 4. We have found that the large following of our Main Louisiana Department of Agriculture & Forestry Facebook page had a better outcome to reach our audience. We found that the Stay Rooted LA Facebook page that was created was not getting enough following and that we needed to shift gears to ensure that our message was being seen/heard on a larger platform/audience. 5. We have marketed the Louisiana Farm Stress Assistance Program named "Stay Rooted" across numerous channels. We have highlighted the program initatives and mental health information in our Louisiana Market Bulletin publication, Social Media, workshops, presentions, statewide events, branded giveaways and handouts, general word of mouth. 6. Lillie Adams Wiley has participated in the bi-weekly zoom calls hosted by Southern FRSAN director with the corresponding Southern FRSAN representatives.Megan Moore and Lillie Adams Wiley have also participated in a hands on regional discussion of objectives and initiaves of the Southern FRSAN group located in Nashville Tenessee.
Publications
|
Progress 09/01/21 to 08/31/22
Outputs
Target Audience:The Louisiana Farmer Stress Assistance Program will include the following target audience groups: LDAF project staff Mental health professionals Veterinarians Farmers and agricultural industry professionals All audiencescan participant in training on mental health and wellness (Mental Health First Aid, SafeTalk, QPR). QPR (Question - Persuade - Refer) training for 1400 individuals has beenpurchased and trainings will be conducted on a first come first serve basis via online sessions. SafeTalk & Assist trainings will be offered to mental health professionals as a CEU opportunity. The program will work withthe Louisiana Counseling Association (LCA) to promote and facilitate the trainings. Thesenumbers are still to be determined. Mental Health First Aid training is offered to these audiences as well. Louisiana farmers, ranchers, and veterinarians (estimate 2500) will be reached with stress management, farm financial management, farm disaster recovery, and farm succession information and resources through local, regional, and state agricultural groups and developed and curated educational resources (print, web-based, and videos). The methods of information delivery will include presentations, exhibits, mobile educational outreach activities, social media, print publications, and television. Changes/Problems:One of the problems that we faced on getting this project off the ground was contract delays, significant delays in the vehicle sector which were followed bylengthy state protocol and procurement procedures for the obtainment of the mobile outreach unit (RV) that is slated to hit the road for marketing and promotionalefforts. The state has been slow to adopt new, less restrictiveCOVID-19 rules and sanctions. As you may know, Louisiana had some of the highest numbers of COVID cases in the nation during the pandemic, as a result the state is justgetting back to having large events. The COVID restrictions have also drastically impacted getting partnerships off the ground that are key to achieving our objectives. We had new project staff come in during the middle of the grant period as well, which has proven to be helpful as we've been able tomake significant progress onsome of our objectives. Due to these unavoidable hurtles, we are filing for a programextension to continue the mission of the grant. What opportunities for training and professional development has the project provided?Organization Codes for QPR training and booklets have been procured; Would like to request an extension for the SafeTalk and Assist training to occur for the Louisiana Counselor Association meeting upcoming in October 2022. If we recieve the extenstion, we hope to workwith mental health professionals' associations (LMHCA, LCA, LAMFT)to provide free mental health trainings (Mental Health First Aid©, SafeTalk and ASIST©, and QPR©) as stand-alone regional trainings or as pre-conference training options at their annual association conferences. The mental health providers that complete the training will then be added to a list of qualified professionals that can be accessed via the program webpage as a resource for those looking for help. Further, the team has also procured 1400 access codes for QPR (Question. Persuade. Refer.) trainings. These trainings will be offered to farmers, medical professionals, agriculture industry and farm lenders, and other industry related professionals. For example, we intend to work with Louisiana Land Bank's leadership to offer interested farm lenders the opportunity to attend free mental health trainings. This multi-faceted approach to stakeholder training will go hand in hand as the individuals that farmers deal with every day (like a fellow QPR trained farmer or trusted farmer lender) will now be trained to help others seek the resources they need by 'referring' (the last step of the QPR process) them to the list of qualified mental health professionals created from the continuing education trainings. How have the results been disseminated to communities of interest?Getting the information via social site, state publications, word of mouth and at conference/conventions- now that we are getting past our previous COVID-19 regulations. What do you plan to do during the next reporting period to accomplish the goals?We are filing for an extension, if granted, we plan to: Working with mental health professionals' associations (LMHCA, LCA, LAMFT) we intend to provide free mental health trainings (Mental Health First Aid©, SafeTalk and ASIST©, and QPR©) as stand-alone regional trainings or as pre-conference training options at their annual association conferences. The mental health providers that complete the training will then be added to a list of qualified professionals that can be accessed via the program webpage as a resource for those looking for help. Further, the team has also procured 1400 access codes for QPR (Question. Persuade. Refer.) trainings. These trainings will be offered to farmers, medical professionals, agriculture industry and farm lenders, and other industry related professionals. For example, we intend to work with Louisiana Land Bank's leadership to offer interested farm lenders the opportunity to attend free mental health trainings. This multi-faceted approach to stakeholder training will go hand in hand as the individuals that farmers deal with every day (like a fellow QPR trained farmer or trusted farmer lender) will now be trained to help others seek the resources they need by 'referring' (the last step of the QPR process) them to the list of qualified mental health professionals created from the continuing education trainings. Utilizing the recently secured mobile outreach unit (RV), farmers will be provided with stress management resources at a variety of venues (local, regional, and state farmer meetings and local, regional, and state agriculture meetings). We will offer 5 regional workshops for interested farmers on farm succession planning in the coming year. Stress management information/resources will continue to be developed or curated for distribution to farmers through our webpage, Facebook site, presentations, workshops, and mobile outreach unit. We will continue to add developed/curated content and resources in the area of stress management to our website. Marketing of the project will continue through media outreach, including the LDAF website, social media, print media, and television. The team has worked to secure a multi-platform media plan with Louisiana Public Broadcasting to assist with the outreach effort for the Stay Rooted Louisiana program beginning July 2022 and running through December 2022. LPB has a variety of broadcast and digital-first content that will complement Stay Rooted Louisiana. Among the many benefits of including LPB as a partner: Stay Rooted messages will reach up to 140,000 persons, 18+, during LPB prime time each week. Stay Rooted messages will be showcased around content proven to have high viewership among the farmer and rancher demographics. Additionally, viewers of public television are also 36% more likely to visit a website they've seen on PBS than a similarly promoted site on commercial television. With that in mind, the media plan will drive viewers to the program webpage where they can access the program resources. Stay Rooted messaging will be included across a variety of LPB digital platforms to ensure engagement across a variety of demographics and will hit all major markets throughout Louisiana as well as all rural areas in between.
Impacts
What was accomplished under these goals?
The Louisiana Department of Agriculture and Forestry (LDAF) has implement the Louisiana Farmer Stress Assistance Program. The goal of the Louisiana Farmer Stress Assistance Program is to offer a stress assistance program that is focused on rural educational outreach for Louisiana farmers, ranchers, and veterinarians. Primary Objectives of the program include: 1. Offer training for project staff and stakeholders (mental health professionals, farmers, medical professionals, veterinarians, agriculture industry professionals and farm lenders) in the area of mental health/wellness. Ms. Wiley (Program Director) has participated in several mental health trainings and conferences to date, including: Agribility Conference in Madison, Wisconsin March 14-17, 2022 Mental Health First Aid©training/certificate was attended/received on 3/14/2022 QPR Gatekeeper training/certificate was attended/received on 3/24/2022 Plans are currently being made to offer several mental health trainings for interested mental health providers free of charge as continuing education units that are valued within their profession. The team has also procured 1400 access codes for QPR (Question. Persuade. Refer.) trainings. These trainings will be offered to farmers, medical professionals, agriculture industry and farm lenders, and other industry related professionals not in the mental health field. 2. Provide farmers, ranchers, and veterinarians with stress management information that connects them to resources to address stress and its root causes through presentations, training, exhibits, website, and mobile outreach efforts. Ms. Wiley procured an RV for project outreach efforts. Due to effects of COVID-19 and its impact on RV inventory, delivery of the RV was delayed. The RV was finally secured in May 2022. This mobile outreach unit will be used at meetings where farmers congregate, attend, and participate (field days, agriculture group meetings and workshops, agricultural-related festivals, etc.). It will also serve as a mobile billboard for the program as it will be branded with a Stay Rooted Louisiana wrapto promote the program and drive traffic to the webpage housing the resources created through program. The LDAF project media team has planned and developed a media plan for the project. They consulted with a marketing group who developed a brand identity, a library of graphics, and branded toolkit material for the project. A project announcement video was developed by our LDAF media staff and posted on the LDAF website and Facebook site. The project team, working with the marketing group, came up with a project brand name called "Stay Rooted Louisiana." An introductory "Stay Rooted Louisiana" video was developed in conjunction with the 2022 Louisiana Women in Agriculture Conference. A unique Facebook site was established in for theStay Rooted Louisiana program. The team also launched the Stay Rooted Louisiana webpage on the LDAF website. Additionally, the new Facebook site, Stay Rooted LA, was promoted on the LDAF website and Instagram sites. The program was also highlighted in the LDAF Market Bulletin for Mental Health Awareness Month in May. The Market Bulletin reaches over 8,000 subscribers as well as over 5,000 followers on its own Facebook page. The April 21st issue of Market Bulletin highlighted Stay Rooted Louisiana's presence at the 2022 Louisiana Women in Agriculture Conference. LDAF Commissioner Mike Strain has done mulitple radio spots on the program and a video to promote the purpose of the project. Ms. Wiley has also created another video promoting the program resource "Stay Rooted Louisiana Geaux Book."Ms. Wiley has offered outreach through exhibits to over 550 farmers and agriculture professionals at the Louisiana Women in Agriculture conference in Alexandria, Louisiana and the AgExpo held in Monroe, Louisiana. She will also reach hundreds more at the 2022 Louisiana Farm Bureau Convention, June 24-26, where she will be distributing digital versions of the Stay Rooted Louisiana Geaux Book. 3.Create new and curate exceptional stress management educational resources for the project An informational card has been developed with stress management/mental health resources for distributing to participating farmers. A farm succession and disaster preparedness planning excel workbook has been developed. The programis offering this planning resourceat presentations made to farmers.In addition, from the start of the grant, Ms. Wiley has worked with the FRSAN group (meeting bi-weekly) to discover and develop new stress management resources as well as share project information. The planning for the creation of a qualified mental health professional network resource is also underway. These project aspects are ongoing. 4.Establishing a program webpage/website dedicated to providing farmers with stress management information The team has launched the Stay Rooted Louisiana webpage on the LDAF website. They have also create the"Stay Rooted LA" Facebook page. Both havebeen created toprovide more information for our farmers and ranchers and those connected with us. 5.Continue to market and promote the Louisiana Farm Stress Assistance Program The project team, working with the marketing group, came up with a project brand name called "Stay Rooted Louisiana."They consulted with a marketing group who developed a brand identity, a library of graphics, and branded toolkit material for the project. They have launched a program webpage and Facebook page. They have created multiple videos andradio spotsand have published stories - all promoting the program. They are working with the marketing group to design a full wrap for the mobile outrach unit (RV) so that it can also serve as a moving billboard for the program and drive traffic to the webpage housing the resources created through the program. 6.Continue to Participate in the Farm and Ranch Stress Assistance Network From the start of the grant, Ms. Wiley has worked with the FRSAN group - Southern Region(meeting bi-weekly) to discover and develop new stress management resources as well as share project information.
Publications
|