Progress 09/01/21 to 06/30/24
Outputs
Target Audience:We've recognized the importance of this issue the PA Department of Agriculture (PDA) started several programs to address the need among our farm families and all those who work in the agricultural industry. First, via AgriSafe, we teamed with Connecticut, Texas, Virginia, & Wyoming to start the AgriStress Helpline, the first 24/7 800 crisis-line, 833-897-2474, dedicated to farmers and their families. Farmers make up less than 2% of our population and have a suicide rate three times the national average. Also, farming has its own stressors and nuances that a mental health professional needs to know to be as helpful as possible. Since starting the line, many other states have joined and there are discussions on making it a national number to serve farmers everywhere. We funded a media blitz through Red Barn and through that effort we generated approximately 6.2 million impressions with over 700,000 clicks to the website. Beyond the crisis-line, we also funded several trainings and programs for different groups of people. Farm Response is training for mental health professionals to become more culturally competent when dealing with folks in agriculture. We initially funded 230 trainings but have teamed with the PA Dep. of Human Services, and through their additional funding, we'll be able to train nearly 600. This is critical to building the mental health infrastructure in PA, so that no matter where our farmers live, they'll have someone close by that can help. QPR - Question-Persuade-Refer, is training for farmers, their families, and the community to possess the tools necessary to intervene when someone is in crisis or in need to mental health support. The key component is that it gives a person the knowledge base to engage the person in crisis, persuade them to take a step back, and then refer them to appropriate professional services. PDA funded 250 trainings of QPR. We've been working closely with the commodity groups through the Center for Dairy Excellence, the Center for Beef Excellence, the Beef Council, and the Center for Poultry and Livestock Excellence, and Penn State Extension, to work with specific groups and to listen to their issues and their ideas to build a better strategy. We've also been working with the National Young Farmers (NYF) and the Movement of Immigrant Leaders in PA (MILPA) to further reach into communities who may not be accessing services due to language barriers or stigma. Through the grant we funded 1,767 hours of outreach into the migrant and immigrant communities. As you can see, we take farmer mental health very seriously and are doing our best to help. But we are only one organization and can only do so much. It takes all of us learning, educating, caring, for one another to help. Thank you for this opportunity Changes/Problems:Although receiving this funding allowed for PDA to stand up several programs to address behavioral health issues within the agricultural community, with no follow on funding, much of the progress will be lost due to lack of resources at the state level to carry on the programs. In PA, we were able to stand up a crisis line and to start building the infrastructure so that our ag community had resources available to address mental health issues. PA was able to increase the program funding byan additional 15% as we recognized the importance. But PA cannot maintain the high level of funding needed. What opportunities for training and professional development has the project provided?
Nothing Reported
How have the results been disseminated to communities of interest?
Nothing Reported
What do you plan to do during the next reporting period to accomplish the goals?
Nothing Reported
Impacts
What was accomplished under these goals?
AgriStress Helpline During the reporting period, 101 calls and 8 texts were received from folks in crisis or those with family members seeding services. Stories of success can be found here https://www.agrisafe.org/agristress-helpline/stories/ FarmResponseSM During the reporting period, Pennsylvania has had 284 professionals complete FarmResponse. There are currently an additional 255 PA professionals that are in the process of completing the FarmReponse training. AgriSafe is continuing their efforts to reach more PA health professionals with FarmResponse. Additional FarmResponse seats were secured for PA health professionals with availability found here https://www.agrisafe.org/courses/farm-response/ QPR for Farmers and Farm Families AgriSafe trained PA agricultural communities to effectively intervene suicide. This training is anagricultural specificwith evidenced based QPR that is culturally relevant illustrating the current agricultural mental health crisis through story vignettes and moving videos. 256 individuals were trained in QPR in the state of PA (215 virtually and 41 in person) surpassing the goal of 250. AgriSafe continues to offer a monthly QPR training that is free for the residents of Pennsylvania and promotes the training to PA residents regularly. RED BARN Agriculture Mental Health wrapped up in June with the campaign's highest video engagement rate. The shorter video was the campaign's top-performing creative. Females interacted with the most ads. This campaign generated 1,391,284 added value impressions worth $8,878 in 1,627 bonus radio spots. Paid media delivered - Over 4.3 million impressions Nearly 692,000 clicks to the website Overall CTR of 0.33% Overall CPC of $1.84 Facebook was the leading driver of clicks and impressions Google Video Network had a higher CTR than what we typically see at 0.24% Over an additional 1.8 million impressions and over 9,500 clicks have been served with the follow on funding. CENTER FOR DAIRY EXCELLENCE This work was done in a collaborative partnership with the Center for Beef Excellence, Pennsylvania Beef Council, and Center for Poultry and Livestock Excellence. Components of this work focused on extending existing resources and materials focused on stress and mental wellness to broader animal agriculture audiences, assembling, distributing and sharing results of a survey to identify needs and breaking points within the animal agriculture producer community related to stress and mental wellness, and hosting a series of "Train the Trainer" workshops to better equip sales and service representatives working closely with animal agriculture producers to identify and address on-farm stress and mental wellness issues. Here is a summary of the work that was completed: A mental health survey was distributed to 7,862 animal livestock producers and 329 agricultural professionals. Surveys were distributed and accepted between December 11, 2021, and January 31, 2022. Results from the survey were shared through an industry breakfast held during Ag Progress Days in August 2022, with 100 people in attendance at that breakfast. A follow up webinar is planned for October 14 to share the results with a broader audience. The results were also shared in summary handouts, including posters, rack cards, and banner shades that will be used at upcoming events to encourage farmers to reach out for help when struggling with farm stress related issues. The effort also included six "Train the Trainer" workshops that equipped ag professionals with information and tools they could use to support farmers under stress. The workshops were led by Penn State Extension Farm Stress Team members and offered in five regions across Pennsylvania. One was hosted virtually and made available through a recording afterwards. A total of 85 ag professionals participated in those meetings. This effort also focused on getting materials and information, including details on help lines, to ag professionals and animal livestock producers. Over 5,000 rack cards and 150 posters have been distributed. The material has been given/sent to animal ag professionals across the entire industry, including producers themselves, family members, sales and service reps, non-profit organizations, FSA offices to display in their office, and more. They are and will be used at animal agriculture events throughout the year, including two banner shades, to reinforce this message and offer resources throughout the year. Finally, the effort included broader outreach regarding mental health and farm stress to remove the stigma and normalize the conversation. Media outreach efforts included: 4 press releases sent in 2022 to promote the different mental health initiatives. 3+ articles (media coverage) covering the presentation given at the Industry Breakfast Two e-blasts sent in May and August of 2022 with mental health resources available to the animal agriculture industry to approximately 2,900 people. These had a 28.4% and 35% open rate. Presentations aimed at helping farmers cope with and address mental health have been and are planned at several ag industry events, including the Women in Dairy Conference in November 2022 and The Pennsylvania Dairy Summit in February 2023. A collective total of 650 individuals will be reached through these presentations. One podcast interview through Cowside Conversations on Mental Health, with 436 downloads for that episode. Two columns in Progressive Dairy related to mental health strategies, with a national reach through the printed magazine and online placement. Articles in every one of our CDE monthly newsletters (12 total) with tips for dealing with mental health and farm stress. These are actually contributed at no cost by a counselor who works with farms and rural communities. Our newsletter goes out to 3,302 people. A breakout session at our 2023 Pennsylvania Dairy Summit focused on mental health. This reached about 100 people. NATIONAL YOUNG FARMERS (NYF)/MOVEMENT OF IMMIGRANT LEADERS IN PA (MILPA) 1,767 hours of staff time dedicated to outreach into the migrant and immigrant communities including coordinating with the Driving PA Forward Coalition Meeting with all coordinators of the Driving PA Forward Coalition in legislative team meetings where we discussed the legislation, HB 279, Driver's Licenses for All. Working on a digital campaign "Camino Hacia La Libertad". Doing outreach to local law enforcement and chambers of commerce. Finalizing logistics for lobby day April 25th and outreach. Lobby day and follow up afterwards. ?Traveling to Harrisburg, Phoenixville, and Lancaster, growing our human rights committees educating others of our priorities- including mental health and drivers licenses for all. General description of goods/services: Staff time reimbursement from Young Farmers to MILPA, part of the PA Dep. of Agriculture subgrant.
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Progress 09/01/22 to 08/31/23
Outputs
Target Audience:We've recognized the importance of this issue the PA Department of Agriculture (PDA) started several programs to address the need among our farm families and all those who work in the agricultural industry. First, via AgriSafe, we teamed with Connecticut, Texas, Virginia, & Wyoming to start the AgriStress Helpline, the first 24/7 800 crisis-line, 833-897-2474, dedicated to farmers and their families. Farmers make up less than 2% of our population and have a suicide rate three times the national average. Also, farming has its own stressors and nuances that a mental health professional needs to know to be as helpful as possible. Since starting the line, many other states have joined and there are discussions on making it a national number to serve farmers everywhere. We funded a media blitz through Red Barn and through that effort we generated approximately 6.2 million impressions with over 700,000 clicks to the website. Beyond the crisis-line, we also funded several trainings and programs for different groups of people. Farm Response is training for mental health professionals to become more culturally competent when dealing with folks in agriculture. We initially funded 230 trainings but have teamed with the PA Dep. of Human Services, and through their additional funding, we'll be able to train nearly 600. This is critical to building the mental health infrastructure in PA, so that no matter where our farmers live, they'll have someone close by that can help. QPR - Question-Persuade-Refer, is training for farmers, their families, and the community to possess the tools necessary to intervene when someone is in crisis or in need to mental health support. The key component is that it gives a person the knowledge base to engage the person in crisis, persuade them to take a step back, and then refer them to appropriate professional services. PDA funded 250 trainings of QPR. We've been working closely with the commodity groups through the Center for Dairy Excellence, the Center for Beef Excellence, the Beef Council, and the Center for Poultry and Livestock Excellence, and Penn State Extension, to work with specific groups and to listen to their issues and their ideas to build a better strategy. We've also been working with the National Young Farmers (NYF) and the Movement of Immigrant Leaders in PA (MILPA) to further reach into communities who may not be accessing services due to language barriers or stigma. Through the grant we funded 1,767 hours of outreach into the migrant and immigrant communities. As you can see, we take farmer mental health very seriously and are doing our best to help. But we are only one organization and can only do so much. It takes all of us learning, educating, caring, for one another to help. Changes/Problems:
Nothing Reported
What opportunities for training and professional development has the project provided?
Nothing Reported
How have the results been disseminated to communities of interest?
Nothing Reported
What do you plan to do during the next reporting period to accomplish the goals?
Nothing Reported
Impacts
What was accomplished under these goals?
We funded a media blitz through Red Barn and through that effort we generated approximately 6.2 million impressions with over 700,000 clicks to the website. Beyond the crisis-line, we also funded several trainings and programs for different groups of people. Farm Response is training for mental health professionals to become more culturally competent when dealing with folks in agriculture. We initially funded 230 trainings but have teamed with the PA Dep. of Human Services, and through their additional funding, we'll be able to train nearly 600. This is critical to building the mental health infrastructure in PA, so that no matter where our farmers live, they'll have someone close by that can help. QPR - Question-Persuade-Refer, is training for farmers, their families, and the community to possess the tools necessary to intervene when someone is in crisis or in need to mental health support. The key component is that it gives a person the knowledge base to engage the person in crisis, persuade them to take a step back, and then refer them to appropriate professional services. PDA funded 250 trainings of QPR. We've been working closely with the commodity groups through the Center for Dairy Excellence, the Center for Beef Excellence, the Beef Council, and the Center for Poultry and Livestock Excellence, and Penn State Extension, to work with specific groups and to listen to their issues and their ideas to build a better strategy. We've also been working with the National Young Farmers (NYF) and the Movement of Immigrant Leaders in PA (MILPA) to further reach into communities who may not be accessing services due to language barriers or stigma. Through the grant we funded 1,767 hours of outreach into the migrant and immigrant communities.
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Progress 09/01/21 to 08/31/22
Outputs
Target Audience:Our target audience is anyindividual that farms or has interactions with people who farm. We accomplished this through media and direct contact. Changes/Problems:Brent: - C-REEMS Grant Proposal Number: 2021-09329 - Grants.gov Tracking Number: GRANT13395287 - Grant Title: Expanding and Increasing Mental Health Services to Pennsylvania's Agriculture Community Please forgive me for my lack of knowledge on how to revise our proposal through the REEPORT system. I tried unsuccessfully to figure it out. I've attached the revised proposal due to these circumstances: We had convinced Penn State Ext. and the PA Office of Rural Health (PORH) to team up and deliver a Nurse Scholar/Coach, based on AgriSafe's Nurse Scholar program. The goal was to "officially" include them in this project in an area where they had knowledge, personnel, and desire. They agreed and started their due diligence. Over the last three months it has become apparent that they will not be able to deliver on this initiative. In our conversation, they supported the idea of keeping the initiative in the overall application and having AgriSafe run and manage it. AgriSafe agreed to add it into their workplan so that we can move forward. As a note, AgriSafe had this initiative in their original proposal to us and we gave it to PSU Ext. and the PORH. AgriSafe have submitted their updated workplan/budget, and we have revised our original proposal and attached it to this email. The Nurse Scholar costs in the training were lower when PSU Ext. was providing it through their sub-award, so you'll see differences in AgriSafe's category totals. The overall budget impact for AgriSafe is an additional $40,178, bringing their total to $298,484. Cultivating a healthy mind increased by $8,539. The new total is $33,539. QPR increased by $19,539. The new total is $44,539. Addition of Nurse Scholar direct costs added $12,100 That leaves $9,822 that will be moved to our "indirect costs" budget line. That total is now $71,516, which remains far below our negotiated rate of 23.26%. PSU Ext. and the PORHh have been removed from the proposal. As a note, we have had discussions with PSU Ext., the PORH, and AgriSafe and are confident that our collaboration will continue and help improve mental health services in PA through this grant and into the future. Thank you for your time and efforts on this very important initiative and please advise how to proceed. What opportunities for training and professional development has the project provided?CENTER FOR DAIRY EXCELLENCE The effort also included six "Train the Trainer" workshops that equipped ag professionals with information and tools they could use to support farmers under stress. The workshops were led by Penn State Extension Farm Stress Team members and offered in five regions across Pennsylvania. One was hosted virtually and made available through a recording afterwards. A total of 85 ag professionals participated in those meetings. AGRISAFE AgriSafe provided the following services during the FY21 fiscal year: FarmResponseSM AgriSafe provides professional development for healthcare professionals in Pennsylvania to improve agricultural mental health care.This unique training improves the cultural competencies and understanding of the stressors that are impacting agricultural producers, workers, and their families for healthcare professionals working in hotline, emergency, primary care, and behavioral health services. To date, twenty people requested the free code, eleven people have registered and 6 have completed the course. Cultivating a Healthy MindSMCurriculum AgriSafe supports agricultural youth mental health in PA through ourCultivating a Healthy Mindcurriculum for agricultural educators, mentors in 4-H and FFA and young producers. Youth are taught to identify unhealthy stress and incorporate coping skills to last into adulthood. AgriSafe provides the Train the Trainer course, training materials, and classroom content supporting agricultural educators. During this fiscal year, AgriSafe launched a communication campaign to promote trainings. To date, no trainings in CHM have been delivered. QPR for Farmers and Farm Families AgriSafe trained PA agricultural communities to effectively intervene suicide. This training is anagricultural specificwith evidenced based QPR that is culturally relevant illustrating the current agricultural mental health crisis through story vignettes and moving videos. Forty-one rural residents have been trained through virtual QPR.Twenty-four have been trained in person How have the results been disseminated to communities of interest?CENTER FOR DAIRY EXCELLENCE Results from the survey were shared through an industry breakfast held during Ag Progress Days in August 2022, with 100 people in attendance at that breakfast. A follow up webinar is planned for October 14 to share the results with a broader audience. The results were also shared in summary handouts, including posters, rack cards, and banner shades that will be used at upcoming events to encourage farmers to reach out for help when struggling with farm stress related issues. What do you plan to do during the next reporting period to accomplish the goals?We are working with our partners to: Fund a second survey by the Center for Dairy Excellence to build a stronger database to help increase accuracy of findings and drive moresolutions. Continue to work with the National Young Farmers to reach into the Hispanic community of farmers, migrant, and immigrant farm workers. Continue to work with AgriSafe on training, mental health professionals, ag families, and our young farmers and educators/youth leaders. Work with the PA legislature and Governor to identify funding to maintain the AgriStress Helpline.
Impacts
What was accomplished under these goals?
Phase I: CENTER FOR DAIRY EXCELLENCE This work was done in a collaborative partnership with the Center for Beef Excellence, Pennsylvania Beef Council, and Center for Poultry and Livestock Excellence. A mental health survey was distributed to 7,862 animal livestock producers and 329 agricultural professionals. Surveys were distributed and accepted between December 11, 2021, and January 31, 2022. Results from the survey were shared through an industry breakfast held during Ag Progress Days in August 2022, with 100 people in attendance at that breakfast. A follow up webinar is planned for October 14 to share the results with a broader audience. The results were also shared in summary handouts, including posters, rack cards, and banner shades that will be used at upcoming events to encourage farmers to reach out for help when struggling with farm stress related issues. The effort also included six "Train the Trainer" workshops that equipped ag professionals with information and tools they could use to support farmers under stress. The workshops were led by Penn State Extension Farm Stress Team members and offered in five regions across Pennsylvania. One was hosted virtually and made available through a recording afterwards. A total of 85 ag professionals participated in those meetings. This effort also focused on getting materials and information, including details on help lines, to ag professionals and animal livestock producers. Approximately 4,400 rack cards and 125 posters have been distributed. Finally, the effort included broader outreach regarding mental health and farm stress to remove the stigma and normalize the conversation. Media outreach efforts included: 4 press releases sent in 2022 to promote the different mental health initiatives. 3+ articles (media coverage) covering the presentation given at the Industry Breakfast Two e-blasts sent in May and August of 2022 with mental health resources available to the animal agriculture industry to approximately 2,900 people. These had a 28.4% and 35% open rate. Presentations aimed at helping farmers cope with and address mental health have been and are planned at several ag industry events, including the Women in Dairy Conference in November 2022 and The Pennsylvania Dairy Summit planned for February 2023. A collective total of 650 individuals will be reached through these presentations. Phase II: AGRISAFE AgriSafe provided the following services during the FY21 fiscal year: AgriStress Helpline On February 1, 2022, AgriSafe launched a comprehensive agricultural hotline to provide mental health crisis response. The helpline has 24/7 coverage and ability to respond in 160 languages. Staffed by mental health professionals trained to respond appropriately to agricultural communities, this helpline focuses on mental wellbeing for agricultural communities one call at a time. The service also includes text features. FarmResponseSM AgriSafe provides professional development for healthcare professionals in Pennsylvania to improve agricultural mental health care.This unique training improves the cultural competencies and understanding of the stressors that are impacting agricultural producers, workers, and their families for healthcare professionals working in hotline, emergency, primary care, and behavioral health services. To date, twenty people requested the free code, eleven people have registered and 6 have completed the course. Cultivating a Healthy MindSMCurriculum AgriSafe supports agricultural youth mental health in PA through our Cultivating a Healthy Mind curriculum for agricultural educators, mentors in 4-H and FFA and young producers. Youth are taught to identify unhealthy stress and incorporate coping skills to last into adulthood. AgriSafe provides the Train the Trainer course, training materials, and classroom content supporting agricultural educators. During this fiscal year, AgriSafe launched a communication campaign to promote trainings. To date, no trainings in CHM have been delivered. QPR for Farmers and Farm Families AgriSafe trained PA agricultural communities to effectively intervene suicide. This training is an agricultural specific with evidenced based QPR that is culturally relevant illustrating the current agricultural mental health crisis through story vignettes and moving videos. Forty-one rural residents have been trained through virtual QPR.Twenty-four have been trained in person. Total Farmer Health Coach Alison Maloney was hired to be the Total Farmer Health Coach for PA in July 2022. She is certified through AgriSafe's Nurse Scholar, Farm Response and QPR program. Ms. Maloney provides outreach and training to PA agricultural communities and is the "boots on the ground" staff to serve PA farmers. ? NATIONAL YOUNG FARMERS (NYF)/MOVEMENT OF IMMIGRANT LEADERS IN PA (MILPA) 1,767 hours of staff time dedicated to outreach into the migrant and immigrant communities including coordinating with the Driving PA Forward Coalition Meeting with all coordinators of the Driving PA Forward Coalition in legislative team meetings where we discussed the legislation, HB 279, Driver's Licenses for All. Working on a digital campaign "Camino Hacia La Libertad". Doing outreach to local law enforcement and chambers of commerce. Finalizing logistics for lobby day April 25th and outreach. Lobby day and follow up afterwards. Working with the Pennsylvania Poor People's Campaign on June 18th. Phone banking outreach on May 28th and preparing for an art build. Finalizing details to prepare for June 18th mobilization where we had a farm worker speak. Traveling to Harrisburg, Phoenixville, and Lancaster, growing our human rights committees educating others of our priorities- including mental health and driver's licenses for all. RED BARN EXECUTIVE SUMMARY Final Report Agriculture Mental Health wrapped up in June with the campaign's highest video engagement rate. The shorter video was the campaign's top-performing creative. Females interacted with the most ads. This campaign generated 1,391,284 added value impressions worth $8,878 in 1,627 bonus radio spots. Paid media delivered - Over 4.3 million impressions Nearly 692,000 clicks to the website Overall CTR of 0.33% Overall CPC of $1.84 Facebook was the leading driver of clicks and impressions Google Video Network had a higher CTR than what we typically see at 0.24% CAMPAIGN OVERVIEW Tactic List Radio - On the Farm, Radio PA Print - Lancaster Farming, Farm and Dairy Streaming Video - Google Video Network Streaming Audio - Audacy Paid Social - Facebook
Publications
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