Source: PRACTICAL FARMERS OF IOWA submitted to NRP
EXPLORING, ESTABLISHING AND ENHANCING FARM ENTREPRENEURS THROUGH DECISION-MAKING, FARMER-TO-FARMER TRAINING AND NETWORKING BUILDING
Sponsoring Institution
National Institute of Food and Agriculture
Project Status
COMPLETE
Funding Source
Reporting Frequency
Annual
Accession No.
1023702
Grant No.
2020-49400-32404
Cumulative Award Amt.
$751,814.00
Proposal No.
2020-03788
Multistate No.
(N/A)
Project Start Date
Sep 1, 2020
Project End Date
Aug 31, 2024
Grant Year
2021
Program Code
[BFRDA]- Beginning Farmer and Rancher Development Program, Standard
Recipient Organization
PRACTICAL FARMERS OF IOWA
PO BOX 349, 300 MAIN ST., SUITE #1
AMES,IA 50010
Performing Department
(N/A)
Non Technical Summary
Practical Farmers of Iowa is leading the Exploring, Establishing and Enhancing Farm Entrepreneurs through Decision-Making, Farmer-to-Farmer Training and Networking Building project to equip the next generation of Iowa beginning farmers to start and sustain successful farm businesses, to help preserve Iowa's farming legacy of food production, resource stewardship and rural community vitality. This project is designed realizing that beginning farmers need different support and resources as they move through three different stages within their first 10 years of farming. This project will create programming and curricula to train, educate and inform aspiring and beginning farmer in each stage of farming. Each series will provide business planning for decision-making, farmer-to-farmer training, and farmer-to-farmer peer support tailored each of the following stages.Explore Farming series is tailored to aspiring farmers (not yet farming).Establish Farming series is tailored to start-up farmers (0 to 5 years experience).Enhance Your Farm series is tailored to intermediate farmers (6 to 10 years experience).By the end of this project, 76 farmers will report they were able to start farming, and 263 will report they were able to strengthen their farm businesses as a result of project activities. In addition, 75 partner organizations will have accessed the Exploring, Establishing and Enhancing Farmer Training curriculum tool kit created during this project, and will have received coaching from PFI staff on how to use the curriculum tool kit to help beginning farmers start and improve farms in their regions.
Animal Health Component
(N/A)
Research Effort Categories
Basic
(N/A)
Applied
(N/A)
Developmental
(N/A)
Classification

Knowledge Area (KA)Subject of Investigation (SOI)Field of Science (FOS)Percent
6026030302055%
6016099303045%
Goals / Objectives
The long-term goal of this project is to equip the next generation of Iowa beginning farmers to start and sustain successful farm businesses, to help preserve Iowa's farming legacy of food production, resource stewardship and rural community vitality.ObjectivesTrain, educate and inform 1198 aspiring farmers through the Explore Farming series. This series will provide business planning for decision-making, farmer-to-farmer training, and farmer-to-farmer peer support tailored to aspiring farmers.Train, educate and inform 360 start-up farmers (0 to 5 years experience) through the Establish Farming series. This series will provide business planning for decision-making, farmer-to-farmer training, and farmer-to-farmer peer support tailored to start-up farmers.Train, educate and inform 720 intermediate farmers (5 to 10 years experience) through the Enhance Your Farm series. This series will provide business planning for decision-making, farmer-to-farmer training, and farmer-to-farmer peer support tailored to intermediate farmers.Create, revise and share a curriculum tool kit designed to help beginning farmer service providers nationwide support beginning farmers with education tailored to their beginning farmer stage: aspiring, start-up and intermediate.
Project Methods
Practical Farmers of Iowa has a strong track record of equipping farmers to build resilient farms and communities. Since 1985, when the organization was formed by a group of farmers who saw the need for farmer-led education, PFI has ensured that farmers lead our programming. Farmer members provide governance and guidance, set our priorities, lead our events, conduct our research and share their stories in the media. Farmers continue to voice a desire to learn from other farmers. Farmers see each other as highly credible, and accessing information from credible resources is key in creating sustainable change (McKenzie-Mohr, 2011). The following supporting remarks from beginning farmers highlight the importance of farmer-led learning:Project ActivitiesObjectives are structured by learning stage, something PFI has learned is important to improve the effectiveness of training for each stage of farm startup. Activities are a blend of in-person and virtual events. In-person events will be held at locations across Iowa, based on locations of participating beginning farmers. Recruitment occurs through our robust PFI network, beginning farmer network and through outreach via our online platforms and through in-person events where both PFI members and non-members join together to learn from one another. Our recruitment is enhanced by the many collaborations we make with our partners and their networks.With the very recent developments of COVID-19, Practical Farmers has adapted some of its programming intended for in-person to a virtual format. This has been a largely successful endeavor that has been well-received by our members. These already isolated farmer communities need connections now more than ever. Hopefully things will be 'back to normal' by the beginning of this project. If not, we would modify accordingly to transition face-to-face work to a virtual format.Evaluation: In order to accomplish the project's long-term goal to equip the next generation of Iowa beginning farmers to start and sustain successful farm businesses, to help preserve Iowa's farming legacy of food production, resource stewardship and rural community vitality we must evaluate the outcomes. Farming is a complex system that requires many skills and resources. In most complex systems, there are multiple pivot points where change is most likely to occur. For the past 30 years, Practical Farmers of Iowa has created a grassroots movement to change the Midwest landscape through farmer-led research and education. We know from our experience that farmers want to learn new practices from each other. This is supported by research as well. Farmers are more likely to change if they view the learning source as credible; and they see other farmers as the most credible source (Korsching and Hoban, 1990). Using the community-based social marketing model created by Doug McKenzie-Mohr this project will create change these farmers are seeking to build strong farming operations (2011).Participatory evaluations will be collected from participants throughout the activities of this project. This is important because it allows the farmers participating to drive the effectiveness. In addition, partners and collaborators will provide feedback and evaluation of the content created for the curriculum tool kit before publishing for sharing. This formative evaluation is valuable in producing content that not only fits the farmer's needs, but is able to be adapted and implemented by other organizations to support their farmer networks. Regional meet-up collaborators will conduct evaluations following their meet-ups. Sharing and reviewing these together will allow them to learn from each other and better support the beginning farmers in their region.Event Evaluation: Event evaluation will be conducted at all project events. The post-event written evaluation will be designed to evaluate the impact or change by participating and effectiveness of the program. Having this immediate feedback allows us to assess the feedback and make prompt changes when necessary and ensure the desired outcomes are being met going forward.Program Evaluation: Following the Labor4Learning program, Savings Incentive Program, and each of the Exploring, Establishing and Enhancing workshop series participants will complete end of program evaluations. Direct reporting from these participants will provide information on best practices and areas for further resource development. The questions asked will provide feedback to whether the participants were able to decide or implement the desired outcomes. The results will also be shared with the curriculum tool kit advisory committee to aid in shaping the content published in this tool kit.Organizational Evaluation: PFI member survey and beginning farmer survey both provide valuable information regarding programming directions as well as specific information on intent to change farming practices, or changed farming practices. PFI uses this feedback to direct project objectives and programming priorities. These surveys provide an opportunity for PFI to evaluate very specific goals related to the three beginning farmer stages and allow us to further adapt our programming to increase successful outcomes.All surveys collected will include both quantitative and qualitative measurements. In addition, qualitative observation from key personnel (including partners) is an effective way to gauge the more human dimensions of the project. For instance, are event attendees engaged and active in their learning experience? Do participants indicate that there is trust developed within the peer community? This is done through weekly staff meetings, event planning and event debriefing. This information is valuable in determining programming and content for future activities.

Progress 09/01/20 to 08/31/24

Outputs
Target Audience: African American Immigrant producers Limited resource producers Small farms Specialty crop producers Urban producers Women Programming was designed to reach people who have less than 10 years experience farming. Changes/Problems: Our regional peer groups are slightly behind progress due to the start of working around COVID and the challenges virtual programming brings to making connections and building peer support. Another partner has struggled to keep their event coordinator position filled throughout the last year. PFI had a staff change which also led to some slower progress in the Labor4Learing cohorts, the in-person business planning workshop, and wrapping up training evaluations. Creating business plans for our limited-resource farmers is behind due to COVID restrictions at the beginning of the project. In the Spring of 2023, the lead staffer for this project transitioned out of this role for PFI. Responsibilities related to this project shifted to new staff members who supported the Beginning Farmer Team while the role of BF Viability Coordinator was being fulfilled. Our new Beginning Farmer Viability Coordinator was hired in March of 2024. Together, the PFI supporting staff continued to support through the rest of the program. The initial results and feedback from this program have underscored the importance of building a resilient business and it has also reflected the growing need to support long-term, secure land access for beginning farmers.We also recognized the importance of networking and connecting through our meet-up and in-person events, and the complexity of supporting beginning farmers in unique categories.Online events were not always as well attended as we had hoped.When we hosted events targeting specific Beginning Farmer audiences- 0-3, 3-5, 5-10 we also found that farmers would self-select a different tract based on their needs.We anticipated future programming would align with content that is -likely- well suited for a farmer who has 5-10 years of experience, but we anticipate aspiring farmers -and- farmers who have more than five years of experience are likely to attend.This did not impact our evaluation results as we also collected the number of years of farming in our programming. We have also learned the important lesson that the number of years of experience does not always align with the learning experiences of each farmer.Therefore, PFI started approaching our tactics through a funnel that mirrors the early, middle, and late stages of needs (broad education events down to specific, tailored 1:1 approaches). We felt as if this approach could meet every farmer where they were at.? What opportunities for training and professional development has the project provided?Practical Farmers of Iowa used our contacts with 300+ outreach sources to promote the activities in this project. News releases were shared with state and local contacts along with the growing opportunities to reach our audience through social media. All partners during these events reached out to their social network and email lists to encourage attendance. Regarding professional development, each participant was able to tailor their learning outcomes to the topics of interest. These topics varied from learning customer service skills to learning new methods of crop production. Each participant was able to formulate three learning outcomes with specifications on how to complete the skill and what would be needed to be successful. When the participants createda learning outcome, a targeted completion date wasidentifiedto keep the learning pathway on track. Through these learning outcomes, participants were able to gain insight and experience on individually focused targets which expanded their personal and professional development. How have the results been disseminated to communities of interest?Over the course of the project, PFI leveraged its communications and marketing machine to ensure the communities of interest for this project were reached. Media releases, flyers, field day guides, annual conference brochures, press releases, and earned media items were our main way to ensure awareness of the programming we offered.Specifically, more than 15 items were shared through various media channels including print, online, and social media.Throughout this project, we also leveraged the farmer networks of partner organizations to broaden our reach and decentralize the support of the beginning farmers we served. What do you plan to do during the next reporting period to accomplish the goals? Nothing Reported

Impacts
What was accomplished under these goals? We have finalized our milestones for this project.We fell short by 74 participants to reach objective 1. Train, educate and inform 1,198 aspiring farmers through the Explore Farming series. This series will provide business planning for decision-making, farmer-to-farmer training, and farmer-to-farmer peer support tailored to aspiring farmers.To reach 1124 attendees, PFI staff carried out the following tactics: 3 in-person business planning workshops specifically for limited resource and socially disadvantaged farmers--Three workshops were held for this targeted audience during the Iowa Farmers of Color conference 2023 (115) 3 in-person business planning workshops (1/year) estimated 60 attendees--We finished this milestone with a workshop at the Beginning Farmer Retreat in 2024: Farm Business Plan: What's Most Important (45) with total attendance of 69. 6 virtual business planning workshops (2/year) estimated 120 attendees--The getting started farming 6 part series was finished in year 3. (97) 6 hands-on field days (2/year) estimated 120 attendees--2 field days held: Hands-On Field Day at Garden Oasis Farm (15) & Hands-On Poultry Processing at Mad Acre Farms (20) with total attendance of 203. 18 employment placings through Labor4Learning program estimated 6 participants/year (41) 48 regional meet-ups (held quarterly in 4 regions, 16/year) estimated 960 attendees--558 total participants attended the regional meet-ups. 3 Labor4Learning cohorts (1/year) estimated 18 participants --Held 4 cohorts that worked with 41 participants. 2 case studies profiling aspiring farmers as they explore business start-up--Two articles profiled aspiring farmers. We surpassed our estimated attendance for objective 2. by 855. Train, educate and inform 360 start-up farmers (0 to 5 years experience) through the Establish Farming series. This series will provide business planning for decision-making, farmer-to-farmer training, and farmer-to-farmer peer support tailored to start-up farmers. 3 overnight retreats (1/year) estimated 90 participants--We supported and attended the Young Farmers Coalition overnight retreat: Basal Grazing Clinic Sponsorship and Booth (17) with total attendance 174. 3 in-person workshops (1/year) estimated 60 participants--Our last workshop was Organizing your Business: Legal Entities and Operating Agreements (47) resulting in 143 total attendance. 6 virtual workshops (2/year) estimated 120 participants--We finished with Two-day virtual boot camp held with (22) and total attendance of 94. Expert views of 36 completed business plans--We finished 22 business plans reviewed by a mix of committee members and PFI staff to reach 36 total. 9 mentoring discussion groups (3/year) estimated 90 participants---We finished the five meet ups (35) to reach 90 participants. 21 small-group mentor visits (7/year) estimated 36 participants---We finished 8 total mentor visits reaching 58 participants and a total 90 participants. 36 1:1 mentor visits (12/year) estimated 36 participants---We finished 25 additional 1:1 mentor visits occurred from 2023 through the end of the no-cost extension with a total of 36 participants. 3 mentor readiness training sessions (1/year) estimated 60 participants--10 Individual mentor readiness training occurred over the phone or in small groups reaching 10 mentors during this period and 20 total over the grant period. 6 getting started field days (2/year) estimated 90 participants--We completed the last two field days: Getting Started with Chestnuts (49); Equitable Land Access and Culturally Relevant Vegetable Production at Feed Iowa First's Wanatee Farm(85) and ended with 472 total attendance. 6 getting started meet-up (2/year) estimated 60 participants---We completed the last four beginning farmer meet-ups at four farms: Social Luna Valley (29); Social at Geyer Farm (10); Social at Groundswell Cafe (6) and Social at Barreras Family Farm (10) to reach a total of 160 participants. 2 case studies profiling start-up farmers and profiling start-up farmers. We surpassed objective 3 by 94 participates. 3.Train, educate and inform 720 intermediate farmers (5 to 10 years experience) through the Enhance Your Farm series. This series will provide business planning for decision-making, farmer-to-farmer training, and farmer-to-farmer peer support tailored to intermediate farmers.? 3 in-person workshops (1/year) estimated 60 participants--We completed the last workshop in this series, "Accounting 101: Ways to Structure your Accounts" (47) with a total of 222 in attendance. 9 cohort check-ins (3/year) estimated 60 participants --We completed the last cohort check-ins (15) reaching a total of 24 attendees. 6 annual conference sessions (2/year) estimated 180 participants---We held the final two sessions of this series: Introduction to Value-Added Products (67) & Planting, Cultivating and Harvesting the Seeds of Urban Farming (65) with a total 231 in attendance. 24 producer meet-ups (8/year) estimated 480 participants---We held the last 9 (5 in-person & 4 virtual) meet-ups (118) reaching 337 participants. 2 case studies profiling intermediate farmers. We completed the last objective 4. Create, revise and share curriculum tool kit designed to help beginning farmer service providers nationwide support beginning farmers with education tailored to their beginning farmer stage: aspiring, start-up and intermediate. Share toolkit on farmanswers.org and with partners through a webinar introducing the tool kit with 16 attending, a workshop introducing the tool kit to 8 and a fullpublication including the case studies.

Publications

  • Type: Other Status: Published Year Published: 2022 Citation: https://practicalfarmers.org/2022/07/nourishing-community-through-local-meat/
  • Type: Other Status: Published Year Published: 2021 Citation: https://practicalfarmers.org/2021/06/multiple-approaches-to-mentorship/
  • Type: Other Status: Published Year Published: 2022 Citation: https://practicalfarmers.org/2022/01/starting-from-square-one/
  • Type: Other Status: Published Year Published: 2021 Citation: https://practicalfarmers.org/2021/10/growing-community/
  • Type: Other Status: Published Year Published: 2024 Citation: https://practicalfarmers.org/2024/07/oh-for-a-bees-experience/
  • Type: Other Status: Published Year Published: 2024 Citation: https://rvs.umn.edu/Uploads/EducationalMaterials/27c12f22-2560-4a20-a034-a23befd03ee7..pdf


Progress 09/01/22 to 08/31/23

Outputs
Target Audience: African American Immigrant producers Limited resource producers Small farms Specialty crop producers Urban producers Women To expand our reach, we have also supported Iowa Valley RC&D, Healthy Harvest of Northern Iowa, Golden Hills RC&D, and Northern Iowa Food and Farm to amplify this project events through their farmer networks. Those partner organizations held19in-person and virtual events in year 3 and through the no-cost extension and48total over the course of the grant. We have summarized findings from this group in one case study and will finalize the findings for this audience in the final report. Changes/Problems:Challenges: In the Spring of 2023, the lead staffer for this project transitioned out of this role for PFI. Responsibilities related to this project shifted to new staff members who supported the Beginning Farmer Team while the role of BF Viability Coordinator was being filled. Our new Beginning Farmer Viability Coordinator was hired in March 2024. Together, the PFI supporting staff will continue to support the final compile the final wrap-ups for this program. These changes, plus a signficant amount of programing added with supplemental funds, resulted in the need to file a no-cost extention in the summerof 2023. Some of the tactics initally employed have been altered to better suit our audience. For instance, we recognized some of the large group meetings to connect beginning farmers with experienced farmers were better suited for more one on one meetings to support the success of the beginning farmers business-very similar to our one on one busines coaching implementation, with these one on ones focused on consultations tailored to identifying next steps along the way. As we approach the end of our three-year grant project plus the no-cost extension which extends through Aug 2024, we have reviewed the milestones of this project and will report on the delivery of our programing events, meetings, webinars, and cohorts through Feb 24. Our cohort programs, SIP, L4L, and Business Coaching will continue through Aug 2024 with farmers finishing their individual projects. We have compiled evaluations from this project and will analyze and report on our findings in the final report. Here, we outline the tactics deployed and the project progress. Snapshots of some of the program reveal more than 80% of beginning farmers reported they were likely to make changes based on what they learned through our programing, and more than 75% report they are likely to continue connections with the people they met at our events. What opportunities for training and professional development has the project provided? Here is the list of opportunites for development in 2023. This list represnts field days, mentor visits, webinars all focused on helping beginning farmers improve their businessess. This is not a comprehensive list for the project. It does not include events from 2022 or 2021. Meetings 8/18/2023: Cedar Rapids, IA -- Number of Attendees 6 8/20/2023: Solon, IA -- Number of Attendees 35 8/22/2023: Amana, IA -- Number of Attendees 7 8/27/2023: Decorah, IA -- Number of Attendees 8 8/27/2023: Ventura, IA -- Number of Attendees 50 8/29/2023: Knoxville, IA -- Number of Attendees 9 9/5/2023: Solon, IA -- Number of Attendees 5 9/15/2023: Chariton, IA -- Number of Attendees 16 9/16/2023: Blair, NE -- Number of Attendees 10 9/16/2023: Blair, NE -- Number of Attendees 6 9/22/2023: Malvern , IA -- Number of Attendees 15 9/22/2023: St Ansgar, IA -- Number of Attendees 5 10/9/2023: Mechanicsville, IA -- Number of Attendees 4 10/20/2023: Honey Creek, IA -- Number of Attendees 12 11/4/2023: Iowa City , IA -- Number of Attendees 6 12/15/2023: McCleland, IA -- Number of Attendees 6 9/20/2023: Williams, IA -- Number of Attendees 6 1/19/2023: Ames, IA -- Number of Attendees 40 2/21/2023: Decorah, IA -- Number of Attendees 24 2/25/2023: Red Oak, IA -- Number of Attendees 18 6/10/2023: Cresent , IA -- Number of Attendees 10 6/24/2023: Decorah, IA -- Number of Attendees 29 7/8/2023: Newton, IA -- Number of Attendees 19 7/21/2023: Oxford, IA -- Number of Attendees 10 7/23/2023: Atlantic, IA -- Number of Attendees 48 7/23/2023: Forrest City , IA -- Number of Attendees 50 7/25/2023: Central City , IA -- Number of Attendees 7 7/31/2023: Earlam, IA -- Number of Attendees 10 11/6/2023: Iowa City , IA -- Number of Attendees 11 12/20/2023: Iowa City , IA -- Number of Attendees 6 1/20/2024: Des Moines , IA -- Number of Attendees 13 1/25/2024: Council Bluffs, IA -- Number of Attendees 12 1/26/2024: Decorah, IA -- Number of Attendees 18 1/31/2024: Logan, IA -- Number of Attendees 10 2/19/2024: Guttenberg, IA -- Number of Attendees 12 8/19/2023: Cedar Rapids, IA -- Number of Attendees 31 8/15/2023: Amana, IA -- Number of Attendees 5 8/15/2023: Wapello, IA -- Number of Attendees 9 8/4/2023: Des Moines , IA -- Number of Attendees 7 1/19/2023: Ames, IA -- Number of Attendees 52 1/19/2023: Ames, IA -- Number of Attendees 54 2/13/2023: Ames, IA -- Number of Attendees 10 2/14/2023: Ames, IA -- Number of Attendees 15 2/14/2023: Ames, IA -- Number of Attendees 40 2/14/2023: Ames, IA -- Number of Attendees 40 2/13/2023: Ames, IA -- Number of Attendees 10 2/13/2023: Ames, IA -- Number of Attendees 15 2/13/2023: Ames, IA -- Number of Attendees 40 2/13/2023: Ames, IA -- Number of Attendees 40 Webinars 1/12/2023: Number of Attendees 12 1/26/2023: Number of Attendees 18 2/7/2023: Number of Attendees 5 2/16/2023: Number of Attendees 12 How have the results been disseminated to communities of interest?We continue to work with other partner organizations to share best practices and to gather informal feedback. Our Objective 4: Create, revise and share a curriculum tool kit designed to help beginning farmer service providers nationwide support beginning farmers with education tailored to their beginning farmer stage: aspiring, start-up and intermediate involves a formal plan to share this information. The tool kit is not yet complete, but will be finished--in spite of the change in staff--by the end of our no cost exention in Aug 2024. What do you plan to do during the next reporting period to accomplish the goals?Objective 4: As we adapt and and prepare it to be shared with other organizations and on farmanswers.org, we anticipate this will be uploaded and ready to share by the end of the no-cost extension. However, additional challenges have slowed the course of this tactic. We anticipate sharing this tool kit with beginning farmers and partnering organizations by Aug 2024. Final Report: As we approach the end of our three-year grant project plus the no-cost extension which extends through Aug 2024, we have reviewed the milestones of this project and will report on the delivery of our programing events, meetings, webinars, and cohorts through Feb 24. Ourcohort programs, SIP, L4L, and Business Coaching will continue through Aug 2024 with farmers finishing their individual projects. We have compiled evaluations from this project and will analyze and report on our findings in the final report.

Impacts
What was accomplished under these goals? All events to date include 112 meetings and 41 webinars.Online attendance, including all online programing such as Getting Started Farming, Exploring Farming and SIP cohort meetings had a total attendance record of 648. As we review our objectives, we can report: Objective 1: Train, educate and inform 1,198 aspiring farmers through the Explore Farming series. This series will provide business planning for decision-making, farmer-to-farmer training, and farmer-to-farmer peer support tailored to aspiring farmers. Our principal tactic to accomplish this goal is through two programs: the Explore Farming Series and Labor4Learning. To support aspiring farmers, those who haven't yet started farming, in determining their future farming goals and wishes, our Explore Farming Series focuses on helping participants determine their vision, assess readiness, and create an actionable plan to reach their farming goals, while our Labor4Learning program helps beginning farmers get paid, on-the-job training with experienced farmers. Throughout the Explore Farming Series we held 41 in person events in 2022, 43 events in 2023 and 110total over the entire grant period, including the no cost-extension in 2024, which will be included in the final report. A total of 2585 farmers attended these events. Examples of events we held included: Pasture Egg 101, Hands On Tools, Hands on Sheep Sheering, Virtual Fencing, and Beginning Farmer Meet and Greets. Through our Labor4Learning program, where we match farmer mentors and aspiring farmers to share labor and knowledge, we have been able to help 40aspiring farmers to date learn from 69 mentor farmers (2020-2023). A full evaluation of the effectiveness of this program in driving aspiring farmer outcomes will be provided in the final months of the extension. To expand our reach, we have also supported Iowa Valley RC&D, Healthy Harvest of Northern Iowa, Golden Hills RC&D, and Northern Iowa Food and Farm to amplify this project through their farmer networks. Those partner organizations held19in-person and virtual events in year 3 and through the no-cost extension and48total over the course of the grant. We have summarized findings from this group in one case study and will finalize the findings for this audience in the final report. Objective 2: Train, educate and inform 360 start-up farmers (0 to 5 years experience) through the Establish Farming series. To accomplish these milestones, we developed and launched our Establish Farming series and Savings Incentive Program that targets farmers with business planning for decision-making, farmer-to-farmer training, and farmer-to-farmer peer support. The Savings Incentive Program in year three enrolled 15 farmer participants in the 2024 cohort and supported 31farmers in cohort 2022 and 2023. Programming for this audience focused on the "start-up" phase of their farming business included: attending 2 farm visits in their first year to build out their farmer network and hear about different business structures, attend 4 PFI events per year to network with other farmers, and have 3 one on one meeting with their farmer mentor to write their own business plan. The cohort number is based on anticipated graduation date with the cohorts enrolled in the program in the years 2020, 2021 and 2023. We also hosted the Beginning Farmer Summit and provided programming for several audiences in 2023. The sessions focused on targeting Beginning Farmers 0-5 years, Beginning Farmers 6-10 years, Landowners, and Land Seekers with a series of workshops focused on those needs. In 2024, the Beginning Farmer Retreat focused on business planning basics with a series of workshops which included lawyers and business coaches as well as retiring farmers. In December and January, we held the Establish Farming workshop series, giving participants the tools to develop a farm plan and make business decisions about their farm. Lastly, we summarized the learnings for this audience in two case studies and published them. Objective 3: Train, educate and inform 720 intermediate farmers (5 to 10 years' experience) through the Enhance Your Farm series. To accomplish this milestone, we developed and deployed our Enhance Farming Series and our most advanced business program, the Farm Business Coaching. The advanced business farmers attended in year three and received Farm Business Coaching total over the three years of this grant. This stage of farming needs the greatest amount of individualized business support and therefore we started the Farm Business Coaching program to support farmers in years 5-10 with their business challenges. Fourteen farmers participated in the program from June 2022 to March 2024. Following the kick-off meeting, farmers were matched up to their business coach for individualized support. The first phase included assessing their financial situation and determining business goals and challenges. The second phase included pairing farmers with an opportunity coach to pursue the goals or address the challenges they identified in the first phase. As of Feb 2024, some farmers are nearly done with phase two and others are just starting. At the Beginning Farmer Summit we held workshops for these intermediate farmers, as well. These sessions included Enterprise Budgeting for Decision Making, Fundamentals to a Marketing Plan, Getting Ready for Land, and Setting Goals and Taking the Next Steps for Landowners. We hosted production focused meetups to encourage collaboration and support among these farmers including 12 fruit and vegetable in-person meet-ups in February and March and 12grazing group meet ups held in-person, primarily in the fall months. We also leveraged our beginning farmer business development advisory committee to continue shaping the delivery of this program. Lastly, we featured a case study profiling an intermediate farmer in our Practical Farmer magazine. Objective 4: Create, revise and share a curriculum tool kit designed to help beginning farmer service providers nationwide support beginning farmers with education tailored to their beginning farmer stage: aspiring, start-up and intermediate. We have received feedback from participants on our workshop series--which is the foundation for this tool kit, and we are working on revisions for the final year. This feedback will help craft the curriculum tool kit in ways that are most effective for beginning farmers. As we adapt and and prepare it to be shared with other organizations and on farmanswers.org, we anticipate this will be uploaded and ready to share by the end of the no-cost extension. However, additional challenges have slowed the course of this tactic. We anticipate sharing this tool kit with beginning farmers and partnering organizations by Aug 2024. Challenges:In the Spring of 2023, the lead staffer for this project transitioned out of this role for PFI. Responsibilities related to this project shifted to new staff members who supported the Beginning Farmer Team while the role of BF Viability Coordinator was being filled. Our new Beginning Farmer Viability Coordinator was hired in March 2024. Together, the PFI supporting staff will continue to support the final compile the final wrap-ups for this program.

Publications

  • Type: Other Status: Published Year Published: 2023 Citation: 2023 article in the PFI Autumn magazine. Thinking Globally, Growing Locally by Rachel Burke https://practicalfarmers.org/2023/10/thinking-globally-growing-locally/ "Its a sunny day at the Global Food Project gardens in Iowa City, Iowa, and Emmanuel Gauthier Mfuankatu is showing off the plot of land where, for the past two years, he has been raising food following Congolese traditions. Here, I am learning, and I am teaching, using my body and being in the natural world, Emmanuel says. "
  • Type: Other Status: Published Year Published: 2023 Citation: 2023 article in the PFI Winter magazine. Finding Clarity by Amos Johnson "For seven years, Dayna had been working full-time on vegetable farms. The grueling work had led her into a physical and mental downward spiral. My body and brain were falling apart, Dayna recalls. Grinding herself down into burnout, she simply kept doing what got her there in the first place. I was sticking with it out of stubbornness, and ego, and just a lack of perspective. Until a class on Holistic Management made her pause." https://practicalfarmers.org/2023/04/finding-clarity/


Progress 09/01/21 to 08/31/22

Outputs
Target Audience: Audience Emphasis African American Limited resource producers Small farms Specialty crop producers Women Participants Served Record the total number of unique participants who participated in your program: 97 Enter the actual cumulative number of participants who as a result of your program: Target Actual Started Farming 49 4 Helped prepare to start farming 259 56 Improved farming success 125 40 Changes/Problems: Nothing Reported What opportunities for training and professional development has the project provided? Delivery Total Meetings: 55 Total Meeting Participants: 1316 Total Meeting Participant Hours: 2419.50 Total Webinars: 34 Total Webinar Participants: 589 Total Webinar Participant Hours: 1002.00 Total Website Visits: 0 Total Online Course Participants: 0 Total One-to-one Meeting Entries: 0 Total One-to-one Meeting Participants: 0 Meetings Date City State # Attendees Meeting Length (hours) 8/1/2021 Iowa City IA 10 2.00 1/28/2021 Amana IA 8 2.00 8/21/2021 Elkport IA 11 11.00 8/8/2021 Fertile IA 56 2.50 6/30/2021 Remsen IA 6 2.00 7/13/2021 Bedford IA 8 2.00 10/8/2021 Cambridge IA 13 2.00 9/7/2021 Iowa City IA 16 2.00 8/15/2001 Mt. Vernon IA 16 2.00 10/9/2021 Logan IA 4 2.00 6/5/2021 Whittemore IA 100 2.00 7/18/2021 Castalia IA 3 4.00 8/9/2022 Trioli IA 60 2.00 10/9/2021 Logan IA 4 2.00 1/21/2022 Ames IA 20 1.00 1/21/2022 Ames IA 79 1.00 1/22/2022 Ames IA 61 1.00 2/25/2022 Atlantic IA 10 2.00 2/18/2022 Decorah IA 16 2.00 3/4/2022 Mt Vernon IA 27 2.00 3/11/2022 Sioux Center IA 16 2.00 10/2/2021 West Branch IA 8 2.00 9/18/2022 Earlham IA 6 2.00 9/19/2021 Charles City IA 7 2.00 9/29/2021 Chelsea IA 2 2.00 2/7/2022 Cedar Rapids IA 32 1.00 2/7/2022 Cedar Rapids IA 33 1.00 2/7/2022 Cedar Rapids IA 13 1.00 2/7/2022 Cedar Rapids IA 16 1.00 2/7/2022 Cedar Rapids IA 17 1.00 2/7/2022 Cedar Rapids IA 30 1.00 6/26/2022 Griswold IA 25 2.00 8/4/2022 Boone IA 55 2.00 7/17/2022 Oskaloosa IA 86 2.00 7/6/2022 Lisbon IA 38 2.00 6/24/2022 North English IA 28 3.00 2/7/2022 Cedar Rapids IA 79 1.00 6/23/2022 Des Moines IA 26 2.00 8/16/2022 Jewell IA 5 2.00 8/10/2022 Elmo IA 6 2.00 9/14/2022 Lamoni IA 12 2.00 10/23/2021 Sheridan MO 14 2.00 10/8/2021 Cambridge IA 8 2.00 6/28/2022 Granville IA 14 2.00 11/4/2021 Iowa City IA 6 2.00 4/24/2022 Waterloo IA 16 3.00 6/20/2022 Iowa City IA 6 1.50 3/5/2022 Mason City IA 16 2.00 6/26/2022 Nora Springs IA 21 2.00 7/24/2022 Mason City IA 76 2.00 7/30/2022 Osage IA 22 2.00 7/24/2022 Logan IA 9 2.00 11/10/2021 Harlan IA 12 3.00 6/10/2022 Ames IA 9 1.00 6/10/2022 Ames IA 19 1.50 Webinars Date # Attendees Webinar Length (hours) 1/12/2021 15 1.50 1/23/2021 7 1.00 1/23/2021 29 1.00 1/26/2021 16 1.50 3/2/2021 12 1.50 1/5/2021 26 1.50 2/2/2021 22 1.50 2/19/2021 17 2.00 2/26/2021 27 2.00 3/5/2021 18 2.00 7/20/2021 5 1.00 3/12/2021 13 2.00 2/19/2021 18 1.50 3/22/2021 7 1.50 2/11/2021 6 2.00 4/16/2021 7 1.50 8/18/2021 8 2.00 8/3/2021 22 0.75 7/20/2021 26 0.75 8/10/2021 33 0.75 7/13/2021 37 0.75 12/12/2020 48 3.00 12/11/2020 48 3.00 11/4/2021 12 2.00 11/11/2021 12 2.00 12/2/2021 12 2.00 3/2/2022 10 1.50 1/6/2022 12 2.00 12/30/2021 12 1.50 3/28/2022 6 2.00 1/31/2022 10 1.50 1/24/2022 12 1.50 12/9/2021 12 2.00 11/18/2021 12 2.00 How have the results been disseminated to communities of interest? Promotional Materials 2021 Virtual Annual Conference Promotion of conference session workshops to beginning farmers. 2021 Summer Event Guide Promotion of field day events to beginning farmers Establish Farming Promotion Recruit farmers in years 1-5 to attend the Establish Farming series Last Uploaded: 12/13/2022 2022 Annual Conference brochure To recruit beginning farmers to attend annual conference workshops Last Uploaded: 12/13/2022 2022 Beginning Farmer Summit To recruit beginning farmers to attend the Beginning Farmer Summit Last Uploaded: 12/13/2022 Farm Business Coaching Flyer To recruit beginning farmers to apply for the Farm Business Coaching program Last Uploaded: 12/13/2022 2022 Field Day guide To recruit beginning farmers to attend field days Last Uploaded: 12/13/2022 What do you plan to do during the next reporting period to accomplish the goals? Steps Steps taken to help participants Events/Outreach: Major steps for this project revolve around planning events and program work. Most events are planned two - three months ahead, with outreach happening about one month prior. This includes events such as peer group gatherings, meet-ups, etc. Events that are part of a series such as field days and annual conference sessions are planned with more notice to encourage larger outreach. Field day planning begins in February with events taking place from May -October. Annual conference session planning starts in August and with the conference occurring in January. Savings Incentive Program: The Savings Incentive Program timeline begins in August with the opening of applications for potential participants. All applications are reviewed by a volunteer committee who selects up-to 12 farmers to enroll. The new SIP class begins their course-work each January. Throughout the entire two-year program, quarterly reviews are held to update progress and reflect on work. Labor4Learning: Trainers for the Labor4Learning program apply in November/December. The volunteer member committee reviews these applications and approves qualified trainers for open-positions. These positions are then promoted to aspiring farmers through extensive outreach through May. Once the positions are filled, program staff works with trainers and trainees to facilitate learning outcomes. Most positions conclude between August and September. Business Development workshops: Planning of the workshops begins in late summer with promotion starting in the fall. Then the workshops are held across the winter and combined with mentor discussion groups to support their business planning efforts with ground-truthed experience.

Impacts
What was accomplished under these goals? Results: What Producers Learned, Achieved, Applied Result Topic Producer action When measured Est # Act # How verified? 1. Aspiring farmers will increase farm business and production knowledge. Business and strategic planning Understand Post-event 94 13 Self evaluation 2. Aspiring farmers will create a farm business plan and develop financial tracking documents. Financial records and analysis Develop Post-program 100 1 self evaluation 3. Aspiring farmers will create relationships through this project that will help them start their businesses. Interpersonal, family, and business relationships Develop Post-event and post-program 94 5 self evaluation 4. Start-up farmers will learn how to develop a mentorship with an experienced farmer to develop a strong understanding of making decisions in a farm business. Mentoring, apprenticeships, and internships Understand Post-program 150 17 self evaluations 5. Start-up farmers will create relationships through this project that will help them establish their businesses. Interpersonal, family, and business relationships Develop Post-program 96 1 self evaluations 6. Start-up farmers will create a business plan that will guide them in establishing their farm business plan Financial records and analysis Decide Post-program 62 2 self evaluations 7. Intermediate farmers identify areas of need and build an advisory team to support their farming business. Interpersonal, family, and business relationships Develop Post-program 38 4 self evaluation 8. Intermediate farmers report having the ability to make decisions of scaling or adapt their business. Business and strategic planning Understand Post-program 38 3 self evaluations 9. Farmers will learn how to develop a mentorship with an experienced farmer and/or peers to develop a strong understanding of running a farm business and community Interpersonal, family, and business relationships Develop Post-event and post-program 274 4 self evaluation

Publications


    Progress 09/01/20 to 08/31/21

    Outputs
    Target Audience: Audience Emphasis African American Limited resource producers Small farms Specialty crop producers Women Changes/Problems: Nothing Reported What opportunities for training and professional development has the project provided?Total Meetings: 12 Total Meeting Participants: 251 Total Webinars: 23 Total Webinar Participants: 467 Total Website Visits: 0 Total Online Course Participants: 0 Meetings 8/1/2021: Iowa City, IA -- Number of Attendees 10 1/28/2021: Amana, IA -- Number of Attendees 8 8/21/2021: Elkport, IA -- Number of Attendees 11 8/8/2021: Fertile, IA -- Number of Attendees 56 6/30/2021: Remsen, IA -- Number of Attendees 6 7/13/2021: Bedford, IA -- Number of Attendees 8 10/8/2021: Cambridge, IA -- Number of Attendees 13 9/7/2021: Iowa City, IA -- Number of Attendees 16 8/15/2001: Mt. Vernon, IA -- Number of Attendees 16 10/9/2021: Logan, IA -- Number of Attendees 4 6/5/2021: Whittemore, IA -- Number of Attendees 100 7/18/2021: Castalia, IA -- Number of Attendees 3 Webinars 1/12/2021: Number of Attendees 15 1/23/2021: Number of Attendees 7 1/23/2021: Number of Attendees 29 1/26/2021: Number of Attendees 16 3/2/2021: Number of Attendees 12 1/5/2021: Number of Attendees 26 2/2/2021: Number of Attendees 22 2/19/2021: Number of Attendees 17 2/26/2021: Number of Attendees 27 3/5/2021: Number of Attendees 18 7/20/2021: Number of Attendees 5 3/12/2021: Number of Attendees 13 2/19/2021: Number of Attendees 18 3/22/2021: Number of Attendees 7 2/11/2021: Number of Attendees 6 4/16/2021: Number of Attendees 7 8/18/2021: Number of Attendees 8 8/3/2021: Number of Attendees 22 7/20/2021: Number of Attendees 26 8/10/2021: Number of Attendees 33 7/13/2021: Number of Attendees 37 12/12/2020: Number of Attendees 48 12/11/2020: Number of Attendees 48 How have the results been disseminated to communities of interest?2021 Virtual Annual Conference Promotion of conference session workshops to beginning farmers. 2021 Summer Event Guide Promotion of field day events to beginning farmers What do you plan to do during the next reporting period to accomplish the goals?Events/Outreach: Major steps for this project revolve around planning events and program work. Most events are planned two - three months ahead, with outreach happening about one month prior. This includes events such as peer group gatherings, meet-ups, etc. Events that are part of a series such as field days and annual conference sessions are planned with more notice to encourage larger outreach. Field day planning begins in February with events taking place from May -October. Annual conference session planning starts in August and with the conference occurring in January. Savings Incentive Program: The Savings Incentive Program timeline begins in August with the opening of applications for potential participants. All applications are reviewed by a volunteer committee who selects up-to 12 farmers to enroll. The new SIP class begins their course-work each January. Throughout the entire two-year program, quarterly reviews are held to update progress and reflect on work. Labor4Learning: Trainers for the Labor4Learning program apply in November/December. The volunteer member committee reviews these applications and approves qualified trainers for open-positions. These positions are then promoted to aspiring farmers through extensive outreach through May. Once the positions are filled, program staff works with trainers and trainees to facilitate learning outcomes. Most positions conclude between August and September. Business Development workshops: Planning of the workshops begins in late summer with promotion starting in the fall. Then the workshops are held across the winter and combined with mentor discussion groups to support their business planning efforts with ground-truthed experience.

    Impacts
    What was accomplished under these goals? Result 1. Aspiring farmers will increase farm business and production knowledge. Producer action: Understand, Topic: Business and strategic planning When measured: Post-event Estimated Number: 94, Actual Number: 1 How verified: Self evaluation Result 2. Aspiring farmers will create a farm business plan and develop financial tracking documents. Producer action: Develop, Topic: Financial records and analysis When measured: Post-program Estimated Number: 100, Actual Number: 1 How verified: self evaluation Result 3. Aspiring farmers will create relationships through this project that will help them start their businesses. Producer action: Develop, Topic: Interpersonal, family, and business relationships When measured: Post-event and post-program Estimated Number: 94, Actual Number: 1 How verified: self evaluation Result 4. Start-up farmers will learn how to develop a mentorship with an experienced farmer to develop a strong understanding of making decisions in a farm business. Producer action: Understand, Topic: Mentoring, apprenticeships, and internships When measured: Post-program Estimated Number: 150, Actual Number: 4 How verified: self evaluations Result 5. Start-up farmers will create relationships through this project that will help them establish their businesses. Producer action: Develop, Topic: Interpersonal, family, and business relationships When measured: Post-program Estimated Number: 96, Actual Number: 1 How verified: self evaluations Result 6. Start-up farmers will create a business plan that will guide them in establishing their farm business plan Producer action: Decide, Topic: Financial records and analysis When measured: Post-program Estimated Number: 62, Actual Number: 2 How verified: self evaluations Result 7. Intermediate farmers identify areas of need and build an advisory team to support their farming business. Producer action: Develop, Topic: Interpersonal, family, and business relationships When measured: Post-program Estimated Number: 38, Actual Number: 0 How verified: self evaluation Result 8. Intermediate farmers report having the ability to make decisions of scaling or adapt their business. Producer action: Understand, Topic: Business and strategic planning When measured: Post-program Estimated Number: 38, Actual Number: 0 How verified: self evaluations Result 9. Farmers will learn how to develop a mentorship with an experienced farmer and/or peers to develop a strong understanding of running a farm business and community Producer action: Develop, Topic: Interpersonal, family, and business relationships When measured: Post-event and post-program Estimated Number: 274, Actual Number: 2 How verified: self evaluation

    Publications