Source: AMERICAN ASSOCIATION OF BOVINE PRACTITIONERS submitted to NRP
YOUR PRACTICE NOW AND NEXT GENERATION WORKSHOPS
Sponsoring Institution
National Institute of Food and Agriculture
Project Status
COMPLETE
Funding Source
Reporting Frequency
Annual
Accession No.
1023669
Grant No.
2020-70024-32366
Cumulative Award Amt.
$238,000.00
Proposal No.
2020-03968
Multistate No.
(N/A)
Project Start Date
Sep 1, 2020
Project End Date
Aug 31, 2024
Grant Year
2020
Program Code
[VSGPE]- Veterinary Services Grant Program Education Grants
Recipient Organization
AMERICAN ASSOCIATION OF BOVINE PRACTITIONERS
3320 SKYWAY DR STE 802
OPELIKA,AL 36801
Performing Department
(N/A)
Non Technical Summary
AABP has applied for a NIFA funded grant of $245,040 to educate up to 60 veterinarians in underserved areas to better manage their practices and improve the services they are providing their clients utilizing interactive workshops. The format will be the provision of eight 2.5 day workshops over a three year period (two year-one workshops in 2021 and 2022 and two year-two workshops in 2022 and 2023). Applicants will be accepted into this program based on specific criteria, favoring recent graduates (0-5 years). Pre-workshop assignments will include participants entering their practice's three year data into a template, so that trends can be defined. Topics addressed in the year-one workshops will include financial literacy, analysis of attendees' threeyear finances records, development of value propositions for attendees' practices and, utilizing these, enrollees will determine changes that enrollees can make in their practices. Partial budgeting will be used to quantify changes in the practices. A portion of the year one schedule will be devoted to HRM issues including a session on DISC analysis.In the months following the initial workshop there will be three teleconferences to evaluate implementation of changes from the first workshop and prepare for the second year.Year-two workshops, a year after the first one, will be a review of the first workshop, address the issue of practice valuation and focus on HRM issues. Much of the material in year two will include a focus on transitioning of practices from one generation to another. Metrics will be used to measure the success of the workshops.
Animal Health Component
(N/A)
Research Effort Categories
Basic
(N/A)
Applied
(N/A)
Developmental
(N/A)
Classification

Knowledge Area (KA)Subject of Investigation (SOI)Field of Science (FOS)Percent
60200010001100%
Knowledge Area
602 - Business Management, Finance, and Taxation;

Subject Of Investigation
0001 - Administration;

Field Of Science
0001 - Administration;
Goals / Objectives
1. Analysis of the historical financials. By entering their own practice profit and loss data into a spreadsheet template, attendees will better understand the importance of their financial records. The spreadsheet is designed to calculate a number of metrics such as income as a numerical value from various service areas as well as a percent of gross income, gross margin on drugs sold, return to owners as a number as well as a percent of gross income. Just entering the data is often a learning process as they observe patterns of change in their data. In the workshops, attendees compare aspects of their practice to others and have the opportunity to identify areas they wish to improve. Without this pre-work, they will not be able to fully participate in discussions with their colleagues and would short change both themselves and other attendees. 2. The development of a value proposition for attendees' practices and its utilization for strategic planning. This exercise helps them make considered judgments about what they might want to emphasize or introduce as new in the future. In developing a practice value proposition, attendees are always encouraged to view the services being considered from the viewpoint of the customer, or in this case, the client. Food animal veterinary clients are business people and make decisions based on the value the service being considered brings to them. If the service is not viewed to generate profit, that provider may be eliminated from the value stream. Developing a value proposition at the workshop is only the first step. Practitioners will be expected to take the concept home, introduce it into their practice and use it as an ongoing management tool. 3. Partial budgeting. This discipline will allow practitioners to determine breakeven points, establish a timetable, predict the time of breakeven and to set financial goals for newly introduced services or products. In some cases, partial budgeting is used to compare alternative services being considered. 4. Forecasting. Part of the attendees' pre-work is to take a first attempt at a three year forecast going forward for their practice. During the course of the seminar, they will have the opportunity to revise it based on any best practices they learned from their colleagues and based on their own analysis of opportunities. 5. Many problems that occur in practices relate to HRM. Lectures and exercises will focus on leadership styles, how the attendee rates on the DISC analysis and how attendees rate on the Strategic Leadership Assessment. 6. Practice valuation will be addressed so that the attendees , whether owners or associates, will understand the three means of valuation: assets, market and cash flow. Understanding the principles behind a thorough practice valuation will enable owners to improve their business in the area of cash flow and maximize the value of the practice to both the seller and the buyer.
Project Methods
The methods for educating the practitioners in the proposed Your Practice Now and Next Generation (YPNNG) workshops include pre-work exercises, lectures, breakout group discussions, follow-up homework, follow-up conference calls and individual on-boarding. AABP is proposing that they will reengineer the present (MYRPFS) with a few minor changes, by adding a section in the year two session focused on transition of practices. Time for this session would be taken from the present HRM and Practice Valuation sessions and presented to accentuate the point that transition does not have to be painful and can benefit both the seller and the buyer. YPNNG workshop applicants will be required to complete a short application form to determine if they practice in or near an underserved food animal area that they may serve, have some basic background and knowledge in food animal medicine and are willing to complete the pre-work and homework assignments.After qualified practitioners are selected, they will be sent a template in which they will enter their 3-year practice data, along with several documents that outline topics to be covered in the workshop. One month will be allowed for the candidates to complete the spreadsheet, before a teleconference will be scheduled to review the spreadsheet and answer any questions that they may have. At the time of the workshops, attendees will be given the opportunity to receive a critique with both Dr. Welch and Dick Lewis in the evenings of the first and second days of the conference evaluating how the practice is performing and addressing challenges with which attendees would like assistance. The agenda that we will follow, is as follows: On day one of the workshop participants will explain what they hope to get from the workshop. The first topic focuses on financial literacy including what a profit/loss statement is, what the difference is between cash and accrual, what terms such as gross margin mean, and most importantly, what the difference is between tax accounting and managerial accounting. Considerable time is spent on the concept of managerial accounting and how that is applied to veterinary practice. The lecture is followed by a breakout session where participants can confidentially, within the group, share their financials and look at patterns they have observed in their financials, and define areas of concern. Next, the topic of creating and using value propositions as it applies to veterinary practices will be discussed. The value proposition of a practice is based on the perception of the customer, or in our situation, the client. During this session there will be a lot of brainstorming, several breakout sessions and eventually the participants will develop a value proposition for their type of practice or possibly specifically for their practice. The value proposition lists all possible services that clients might desire, even those that are not currently provided. A value proposition consists of a chart with three or four client needs categories such as technical services, analysis/business planning and compliance/regulatory. Individual services will be then assigned to an appropriate needs category. The next step in formulating a value proposition involves assigning services to various levels of complexity. Baseline are products and services that must be provided to meet minimal expectations. Level One services distinguish the practice from competitors or improve upon the current situation, and Level Two services are "Home run" services, even if unknown how to deliver them currently. Workshop attendees will be prepared to utilize the value proposition concept as an ongoing strategic planning tool.On day two of the YPNNG) workshops, the principles of partial budgeting will be demonstrated, including the difference between variable versus fixed expenses, how to develop a partial budget, when the breakeven point may occur, the need for a timeline, and how partial budgeting can be used to makedecisions between various projects. The second day will also focus on planning future initiatives and will include breakout sessions in which groups discuss initiatives and best practices. Forecasting, including the value of forecasting, and assumptions that are made in developing forecasts will be included. Breakout sessions will be utilized to revise three-year forecasts incorporating partial budget information, implementation and tracking obstacles to success and how veterinarians can support each other. Also, participants learn about metrics such as issues with inventory turnover ratios and accounts receivable ratios, billable hours per day or per veterinarian for a specific time. Consulting as a profit center is common in many practices such as feedlot practices. However, many practitioners, including those in the previous NGVPA Workshops, are reluctant to charge realistic fees for consulting. The advent of the Veterinary Feed Directive (VFD) has been a teachable moment and demonstrates one example of the need for consulting and charging for it. Consultative marketing is also presented. Consultative marketing focuses on more than the practitioner's products and services, but more importantly on individual areas of expertise. Consultative marketing is about building relationships and discovering what the client needs or wants, and how the practitioner can become a part of the value chain addressing those needs. In the YPNNG workshop we have a two hour session on day two and six hours on day three dealing with HRM issues. DISC scoring, as well as how it relates to interpersonal relationships, will be discussed.Follow-up Onboarding Sessions. The workshop closes with an evaluation of the workshop, an opportunity to address unanswered questions, and a discussion of what the next step should be. Followup teleconferences are scheduled at three times in the interval between year one and year two workshops. Follow Up Year Two Workshop. The second two and a half-day workshop will be held approximately one year after the first workshop. Those who are comfortable sharing data will report back how their practices changed financially with open discussion. The afternoon of the first day will focus on HRM that will last for 10 hours till mid afternoon of day two. HRM will be taught by Richard Stup Ph.D. The results of a leadership survey, the need for a policy manual, the need for and construction of SOPs will be addressed and HRM case studies volunteered by the attendees will be discussed and solutions will be offered. The last half of the day-two session and the first six hours of day three of this workshop will center on practice valuation with Certified Value Analyst (CVA), David McCormick speaking. It was seen as important for all veterinarians, regardless of tenure as a practice owner, to know the value of their practices. The value and how it changes from year to year is a metric of practice profitability and is important for buyers and sellers to understand. The three common measures of valuing practices will be discussed- market, asset-based and cash flow based. Companion animal practices are more easily valued based on market conditions, than are rural, mixed or food animal practices. Attendees will be challenged to complete a number of homework projects as outlined in the agenda. Follow-up teleconferences will be held in the year after the second work shop. The first will focus on the practice valuation homework assignments and the second will focus on financial improvement seen by the practitioner as well as HRM issues. In addition, a survey will be sent to all attendees who complete both workshops to ascertain changes that have occurred in their practices as a result of the workshop involvement.

Progress 09/01/20 to 07/19/24

Outputs
Target Audience: During the last four years there were over 70 recent graduates with five years or less experience in practice, who served in under-served areas, whose practices consisted of 10% or more of food animal practice, and otherwise met the application requirements, and applied to attend the Your Practice Now and Next Generation Workshops. Successful applicants were allowed to bring a second person from their practice for a nominal fee. We have found that when two individuals, from the same practice, attend, when they return home, they are capable of instituting change better than one can. The attendance for the year one was 65 with an additional 16 accompanying people. Attendance for the year two workshops lagged, with 57 attendees and 9 accompanying people. If we assume an average practice has 3 or more doctors, we can estimate that over 200 veterinarians benefited from these workshops. Changes/Problems:Due to the Covid Pandemic, the scheduling of the workshops was delayed a year, from 2021-2023 to 2022-2024. What opportunities for training and professional development has the project provided?Although the project has not provided any new formal opportunities for development, as advanced degrees, it has equipped the attendees to better utilize existing opportunities. Several attendees applied for and received Rural Practice Enhancement grants through NIFA. Based on the three-month follow-up conference calls and the exit survey, this project has enabled many of the attendees to utilize segments such as the value proposition exercise to become leaders in their practices in strategic planning. How have the results been disseminated to communities of interest?Information about the workshops has been disseminated by AVMA in the JAVMA. Information about the workshops will be submitted for distribution by AABP-L, Vet Truck, AABP Facebook, and Bovine Veterinarian Magazine. What do you plan to do during the next reporting period to accomplish the goals? Nothing Reported

Impacts
What was accomplished under these goals? Much of the implementation of the concepts of the workshops took place in the 3-24 months since the workshops. To quantify the compliance and utilization of the various concepts a post workshop survey was undertaken. The five core goal areas were divided into 16 subtopics for analysis in the survey. Following are the results of the survey. Demographics Of the respondents 5 were associates, 29 were owners. Nine of the 29 owners had become owners in the last two years Twenty nine of the respondents were in the same practice they were in when they applied Survey Question Format Attendees were asked to respond to various questions utilizing the following scale: 5. Helped the practice performance significantly; 4. Helped the practice performance moderately; 3. Did not implement or did not make a difference; 2. Moderately decreased performance; or 1. Significantly decreased performance In addition, they were asked how the workshop's materials improved or changed their practice or their understanding of each issue. This portion of the survey was optional. Following is a list of subtopic names, percents 4 and 5 and attendee comments: Managerial accounting, 94%, "This workshop helped me gain the confidence to raise our hourly rates which helped increase our revenue significantly. The spreadsheet from Dick is AMAZING". Value proposition, 82%, "Helped me understand my strengths, which helped me focus on the parts of practice that not only make me happy but that help generate income as opposed to trying to be everything for everyone". Partial budgeting, 82%, "This part helped me understand the value of breakeven and how to charge appropriately for a new service I wanted to add. It also helped me understand how to account for upgrades in equipment". Financial metrics, 88%, "This was the most helpful part of the workshop for me. I am the only vet in my area that works on cattle and so I have no guidance for how much I should be charging. This gave me the tools to figure out how to have a sustainable financial practice}. Non-financial metrics, 74%, "The concept of billable hours and the metrics that I should achieve were incredibly helpful". Operational changes, 79%," Using tech more for client communications and entering charges which has helped with time management and efficiency". Budgeting and forecasting, 79%, "Saw success in second year compared to first year. Forecasting gives good guideline/goal for next years". HRM,76%, "I am currently creating an employee handbook and Job descriptions. Our practice has never used either of these documents before. My goal is for employees to better understand performance expectations". HRM leadership, 85%, "I use DISC on a daily basis! This was crucial in understanding how to better work with coworkers and how to be a good manager". HRM Performance, 79%, "All employees now have annual reviews scheduled and new employees also have probationary reviews. The reviews are also now more structured with a form that both employee and management complete in advance and discuss at the review". Consultation, 88%, "One of my favorite parts of the workshops was the one-on-one consultation of the practice financials. It gave me a much better understanding of the cash flow of the practice and areas I could improve to become more profitable". Practice valuation, 82%, "I had never used a profit calculator before or had the opportunity to calculate practice value vs ability to cash flow. This was a huge eye opener and I wish we had more time to focus on this aspect". Written plan statements, 68%, "Without these plans statements I would not have accomplished near what I did It was a way of holding myself accountable". Balance sheet metrics, 79%, "I did not know a lot about what to do with my accounts receivable this changed the way I managed this problem. I also improved my inventory turnover significantly". Retirement planning, 71%, "Motivated us to be more aware of ways to fund retirement while in practice ownership and to explore offerings for team members as improvements to existing retirement benefit". Profit profitability worksheet exercise, 91%, "Once again it was valuable to go through this exercise and have an understanding of what goes into determining profitability and identify factors to monitor as my business grows". The results of the survey demonstrate that 14 of the 16 topics rated greater than 74% with "5" being, "helped the practice performance significantly" and "4" being "helped the practice performance moderately". The topics retirement planning and written plan statements rated a combined percentage of 74% or lower. These topics should be evaluated as to content before further workshops are undertaken. It is difficult to access economic values to practice changes. When the Next Generation Veterinary Practice Analysis was completed, I did two surveys, one like the one described here and one trying to quantify changes economically. The results of the one trying to quantify changes economically ended up very vague, had a low participation rate and told me less about the outcome than the one used in this report. Even though workshop attendees all signed confidentiality forms, many participants were reluctant to share all financial data. The comments section, although qualitative, gives typical glimpses of the impacts the workshops had on practices. Many practices because of the value proposition session added new services including ET, at home euthanasia, milk quality labs, digital radiography, lung ultrasonography, implementing a haul-in facility, and breeding soundness exams. Even though some of the practices showed increases in total income and owner income, most made more than one change to their practices. In the initial pre-workshop homework certain metrics were associated with and had an impact on profitability including: Gross margin related to call fees after vehicle expenses are subtracted. Some practitioners did not realize they barely covered vehicle operating expenses with their call fees. Gross margin from the sale of products, primarily drugs and vaccines. Some practices had a near zero margin. Percent of gross income for support staff. Those over 24 percent generally had a lower income per owner. In most incidences, practices that were strictly food animal practices, had a higher profitability as measured by cash available to owners, than mixed animal practices. Larger practices, with five or greater practitioners, were more likely to be profitable. The clients of the attendees will benefit from these workshops in several ways: Many workshop attendees practice in sparsely populated areas and have clients with a variety of species of animals. Attending the workshops and learning to offer services to these clients in a manner that is profitable to the practitioner will ensure that the practice can grow and continue to offer a variety of services. Practitioners who attend the workshop will remain in practice and thus the availability of veterinary services will remain, close by, reducing call fees and increasing the availability of veterinary care. Having a veterinarian in a livestock producing community benefits the local clientele in the case of foreign-born disease outbreaks such as the recent HPAIoutbreak. Timely identification, early specimen sampling and isolation are keys to controlling these types of outbreaks. Associates and owners who understand and practice HRM principles presented by Richard Stup, a member of Cornell University and our HRM presenter, will have less employee turnover. Understanding factors that influence practice value, as presented by David McCormick, our presenter on practice valuation, will benefit owners, associates and the clientele in the long run.

Publications


    Progress 09/01/22 to 08/31/23

    Outputs
    Target Audience:The target audience is recent graduates, out of veterinary school five years or less, who are practicing in rural underserved areas in practices that provide 10% or greater food animal medicine services.Graduates must be citizens of the United States. Applicants who have access to the financial records of their practice will be favored in the selection process over those who do not. Since this was the seond year of the project (delayed a year because of the Covid pandemic) four workshops were held, two year two and two year one. The attendees of the Hereford and Jersey workshops had completed the year one workshops in 2022 and were thus eligible to attend the year two workshops in 2023. The Shorthorn and Brahman groups had applied, were accepted into the workshops in the fall of 2022, and completed the year one workshop in 2023. Changes/Problems:Due to the Covid pandemic the onset of this project was delayed so that the end of the project will be in August 2024 instead of August 2023. The main changes were in scheduling. A secondary change was that we are reporting progress in the projects a year late. Due to the pandemic, many educational presentations have switched to the virtual format. Early in the workshops a higher percentage were virtual. However over time that number was reduced. The AABP staff, that had experience in presenting an entire annual conference virtually, was able to pitch-in and adapt to the needs of individuals who were not able to attend the live workshops. What opportunities for training and professional development has the project provided? Nothing Reported How have the results been disseminated to communities of interest?Informaion has been disseminated through news releases and through AABP newsletters and podcasts. What do you plan to do during the next reporting period to accomplish the goals?There will be two supportive conference calls for each of the year two workshops to address attendee challenges. We have discovered from our experience that dialogue including fellow attendees helps to develop solutions that are overlooked when problems are addressed by staff only. There will be three workshops for the two workshop groups that are transitioning from year one to year two. These conference calls are a tiime of sharing and often the instructors play the role of facilitatiirs rather that educators.

    Impacts
    What was accomplished under these goals? In 2023, AABP held four workshops that were designed to address the goals of the workshops. Two of the workshops, Hereford and Jersey, were year two workshops, The Hereford group had sixteen individuals sign up and the Jersey group had twenty-nine sign up. Seventeen signed up for the Brahman group and sixteen signed up for the Shorthorn group that completed the year one workshop. Year one attendees had a session focused on managerial accounting, learning how to organize and use data to improve practice performance, how to use value proposition as a strategic management tool, how to utilize budgeting in business planing, what the DISC analysis can tell us about ourselves as well as others and about HRM regulations and guidelines we should be aware of in managing a practice. New material was presented to the year two workshops.In the area of HRM. The HRM presenter, Richard Stup, PhD of Cornell University, built on the year one material by utilizing the Strategic Leadership Exercise. A portion of the HRM year two session was devoted to using the DISC program and the Leadership Exercise to address actual HRM challenges the attendees are facing in their practices. Using these tools led to robust dialogue and recommendations the attendees could take home and use. Other HRM issues that were addressed were employee recruitment, interview techniques, onboarding, implementation of SOPs, effective performance reviews for employees and other pertinent issues. In the area of practice valuation, David McCormick CVA, employed by Simmons Associates, focused heavily on practice valuation, listing the three ways practices can be valued and why the income basis is most applicable. David led the workshop attendees through the VetPartners' "Valuation Essentials for Veterinarians" exercise, a tool that practioners can use to calculate quickly the value of their practice. Other topics included how to increase the value of a practice to benefit both the seller and the buyer, and various metrics that can be used to measure the results from changes that may be implemented in a practice. On the issue of personal finance, David discussed the importance of saving for retirement while young, estate planning, how interest compounding works and other personal finance issues.

    Publications


      Progress 09/01/21 to 08/31/22

      Outputs
      Target Audience:The target audience will be recent graduates, ideally out of school five years or less who serve underserved areas or provide vital services that are not available in the area they serve. Graduates must be citizens of the United States. Applicants who have access to the financial records of their practice will be favored in the selection process over those who do not Changes/Problems:Due to the Covid Pandemic the start of the workshops associated with this project was delayed a year. Thus there will be two year two and two year one workshops in 2023 and two year two workshops in 2024. What opportunities for training and professional development has the project provided?Attendees will better manage their practices and will ths be better equiped to serve America's underserved areas. How have the results been disseminated to communities of interest? Nothing Reported What do you plan to do during the next reporting period to accomplish the goals?Continuation of the scheduled workshops and provision of individualized counseliing by conference and email.

      Impacts
      What was accomplished under these goals? Two groups of recent graduates were started thriugh the program. In the Hereford " group there were 18 attendees and in the Jersey there were 28 attendees represeting 20 practices. All, attending, completed the value proposition exercise, and the DISC analysis. Most practces filled out the management ancconting templates but most chose to keep data confidential. Both groups wiill have the opportunity to attend confenrce callls focused on the value proposition, implemeting plan statements and a discussion of how changes in practice management affected practice caah-flows. The first of the Hereford conferece calls has been held and the remaining three calls are scheduled.

      Publications


        Progress 09/01/20 to 08/31/21

        Outputs
        Target Audience:The target audience will be recent graduates, ideally out of school five years or less who serve underserved areas or provide vital services that are not available in the area they serve. Graduates must be citizens of the United States and serve in practices that have a minimum of 10% of their income from food animal practice. Applicants who have access to the financial records of their practice will be favored in the selection process over those who do not. Changes/Problems:Due to the Covid Pandemic, AABP was not able to hold the two year one workshops that were originally scheduled for 2021. AABP is requesting that we be able to proceed with the workshops scheduled for 2021, 2022, and 2023 in 2022, 2023, and 2024 respectively. The application process for the two workshops to be held in 2022 will open in September of this year and close near the end of November. Workshops are scheduled for March 3-5, 2022 and June 2-4, 2022 in Des Moines Iowa. Goals to the workshops remain unchanged from the goals listed in the application submitted in 2020. What opportunities for training and professional development has the project provided? Nothing Reported How have the results been disseminated to communities of interest? Nothing Reported What do you plan to do during the next reporting period to accomplish the goals?Workshops will be instituted as proposed in the original application. Procedures and goals remain the same.

        Impacts
        What was accomplished under these goals? Due to the Covid Pandemic, AABP was not able to hold the two year one workshops that were originally scheduled for 2021. AABP is requesting that we be able to proceed with the workshops scheduled for 2021, 2022, and 2023 in 2022, 2023, and 2024 respectively. The appication process for the two workshops to be held in 2022 will open in September of this year and close near the end of November. Workshops are scheduled for March 3-5, 2022 and June 2-4, 2022 in Des Moines Iowa. Gaols to the workshops remain unchanged from the goals listed in the applicaiton submitted in 2020.

        Publications