Source: OREGON STATE UNIVERSITY submitted to
DEVELOPING THE ORGANIC MEDICINAL HERB INDUSTRY
Sponsoring Institution
National Institute of Food and Agriculture
Project Status
COMPLETE
Funding Source
Reporting Frequency
Annual
Accession No.
1023502
Grant No.
2020-51300-32188
Cumulative Award Amt.
$46,699.00
Proposal No.
2020-02254
Multistate No.
(N/A)
Project Start Date
Sep 1, 2020
Project End Date
Aug 31, 2021
Grant Year
2020
Program Code
[113.A]- Organic Agriculture Research & Extension Initiative
Recipient Organization
OREGON STATE UNIVERSITY
(N/A)
CORVALLIS,OR 97331
Performing Department
N. Willamette Exper Station
Non Technical Summary
Fresh market and processed vegetable organic producers in the Western US are facing steep challenges to maintaining profitable production (see Introduction). Labor costs, increased food safety measures, and low prices from import competition are cutting farm profits, as much 25% in the last 5 years (personal conversation, Buckland 2019). This project will help identify new crops and barriers to adoption to direct future research for high value crop rotation option with Asian herb crops that have potential to keep farms profitable.
Animal Health Component
(N/A)
Research Effort Categories
Basic
(N/A)
Applied
(N/A)
Developmental
(N/A)
Classification

Knowledge Area (KA)Subject of Investigation (SOI)Field of Science (FOS)Percent
20422201060100%
Goals / Objectives
The goal of this project is to provide a roadmap to industry research needs sufficient to organize and coordinate future grant proposals that will provide support to the developing organic herb industry. To foster growth in production of these crops in Oregon and Washington, this project will:Convene an industry stakeholder group.Identify promising crops for production, as well as any obstacles to their widespread adoptionIdentify obstacles to widespread adoption and describe research needs for a short list of promising crops.
Project Methods
Objective 1: Convene a medicinal herb production stakeholder group.Task 1: Gather medicinal herb experts for one-day production planning conference. Oregon and Washington are home to several large and many small herb farms and processing companies. This project would work to convene these farmer and processors together with other interested farmers (fresh market vegetable, specialty seed, processed vegetable, and fruit farms) and buyers of medicinal herbs in a stakeholder group. Below is a table of stakeholders contacted thus far.Table 3. Conference attendees. NameAffiliationExpertiseHerbalist ExpertsBen Marx1St Luke's Cancer InstituteAcupuncture, medicinal herb researchBonnie SweetlandOregon College of Oriental MedicineChinese medicinal herb purchasing and qualityRicho CechStrictly MedicinalsHerbal Supplier, herb qualityCasey AronGolden CabinetLargest herbal supplier in OregonHerb Farming ExpertsPeg Schafer1Chinese Medicinal HerbHerb variety sourcing, production, quality and salesRandy and Pam BureshOregon's Wild HarvestHerb production and salesElise HigleyOshala FarmHerb production and salesMatt DybalaHerbFarm, Pacific BotanicalsHerb production, extraction, market assessmentsPotential Adopting FarmsKristine Buckland1Oregon State UniversityVegetable and seed crop ExtensionMatt CookCook Family FarmOrganic vegetable and hemp producerNick AndrewsOregon State UniversityOrganic vegetable and small farms ExtensionRyan KochKoch Legacy FarmsOrganic vegetable, hemp and seed producerRichard MontecuccoMontecucco Family FarmsOrganic vegetable producer1Signifies topic organizerTopic organizers (Marx, Schafer, Buckland) will solicit additional interested parties for conference preliminary inputs and in-person attendance through professional organizations (such as the Lilium Initiative https://liliuminitiative.org/about-us ) and established industry connections from the project team. Target attendance for the conference is 40 individuals.Task 2: Convene this group in a one-day meeting. The diverse nature of this group, (herbalists, buyers, farmers) requires a unique event timing specific to key cooperators' availability. We will poll cooperators for their availability to schedule conference events and offer travel support and honorariums to help offset costs of lost work time.Objective 2: Assess the potential for organic medicinal herb production in Oregon and Washington. Task 1: Identify, prioritize, and describe potential crops. While medicinal herb production is currently limited in the US and in Oregon, and there are more than 5,000 medicinal plants grown in China alone, researchers (Kraker and Giblette 2002) and farmers (HerbPharm and Pacific Botanicals) have identified a much shorter list of crops with very strong northern US production potential.Herbs currently grown in Oregon (farms with greater than 1 acre) include astragulus root, burdock root/seed, gingko leaf, bacopa and gotu kola. Other potential herbs with large market potential include ginseng root, reishi fruiting body, schisandra berry and licorice root. Herbs that are also suited to local production but with smaller yet consistent demand include: andrographis, Artemisia annua, chrysanthemum, codonopsis, eclipta, red sage, rhubarb (rheum palmatum), and Baikal skullcap.Project staff will survey additional stakeholders to adapt and refine the priority crop list and gather available production and processing information on the priority crops before convening the stakeholder meeting. The project team will consolidate information into a crop summary for each potential crop; crop summaries will be made available to stakeholders before the meeting. An example crop summary sheet is in Appendix A. We plan to organize the conference discussion in the following manner:Table 2.USDA Hardiness Zone (Zones 5-8 are suitable)Well drained soilsPoorly drained soilsCrops currently in production Crops currently in production AnnualAnnualShort-term perennial (1-3 years)Short-term perennial (1-3 years)Long-term perennial (3 + years)Long-term perennial(3 + years)Potential new cropsPotential new cropsAnnualAnnualShort-term perennial (1-3 years)Short-term perennial(1-3 years)Long-term perennial (3 + years)Long-term perennial(3 + years)Task 2: Identify obstacles to production and processing for priority cropsOpportunities and obstacles (seed/cutting/transplant sourcing, propagation, weed/insect/disease problems, nutrient management, soil types, staking, pruning, irrigation, processing) to the production and processing of each potential crop will be described in crop summaries; the stakeholder group will further discuss these at the stakeholder meeting.Task 3: Establish research priorities for priority crops. The final task for the conference event for crops identified as high priority at the stakeholder meeting.Objective 3: Engage a broader group of stakeholders in project findings.Task 1: Develop report on potential for organic medicinal herb production in Oregon and Washington. The project team, in cooperation with the conference facilitator, will develop a comprehensive document detailing the results of exercise in Objective 1. An example of a similar conference report developed by project team members as an Organic Extension Summit Report can be found here: https://extension.oregonstate.edu/sites/default/files/documents/8161/osu-organic-extension-summit-report-2019-final.pdf.Task 2: Make report and supporting resources available through medicinal herb production website. The meeting and priority crops summaries, as well as supporting resources for farmers and buyers will be made available at a new website (oregonmedicinalherbs.com) as well as existing Extension websites.Task 3: Assess the impacts of project. Throughout conference delivery and following the meeting, we will evaluate the success of achieving project objectives. We will assess:1. Number of stakeholders reached at conference delivery2. Number of new crops identified3. Number of research needs identified4. Conference evaluations on quality, inclusivity, and efficacy of towards achieving objectives.At the beginning of the conference, we will present the objectives and tasks for the day as described here. We will ask participants to provide a quick survey via electronic clicker to assess knowledge levels and industry needs prior to discussion exercises. Following conference delivery, we will administer an exit survey where participants will indicate their experiences and provide feedback on the process and perceived success of the conference content. Finally, following the development of the conference report, we will once again survey (via email electronic survey) the participants to assess the value and accuracy of the developed document and overall project process.

Progress 09/01/20 to 08/31/21

Outputs
Target Audience:The project focus was to gather experienced herb growers, herb retailers, and herb practitioners to build a collective knowledge base to identify potential crops and research questions to be addressed in future work. Our target audience for outreach materials is new or inexperienced organic growers of medicinal herb crops, experienced herb producers and industry, as well as researchers. By identifying and describing research needs of the industry, our goal was to outline an approach for future research to address the industry needs. In the long term, the project goal is to enable adoption of medicinal herb production by organic producers who are experienced in vegetable production by gaining new information in that would allow them to adopt new herb crops successfully, both diversifying their crop production and increasing farm profits. Changes/Problems:The major change that we faced was the COVID pandemic which mostly impacted the ability to meet in person. In response, we were all forced to become proficient at using tools such as Zoom for communication and therefore meeting times became very productive at great distances. Practitioner time and energy was likely reduced in conversations due to an increased workload of patients. However, we were able to successfully hold the conference and achieve the goals while working remotely. The access to remote locations also allowed a unique opportunity to engage a diverse group who previously would not have been able to travel due to great distances; however, with the virtual conference format in place, we were able to include a much wider audience spanning the country to help achieve project outcomes. What opportunities for training and professional development has the project provided?This project did not plan to provide training and professional development. However, in switching to completely online format as required by COVID pandemic restrictions, staff and cooperators were required to become proficient at online meeting construction and preparation. Also, considerable training and information sharing between professional specialty areas of work (for example, between practitioners and producers) was integral to the conference development. By sharing information across disciplines about market needs, production limitations, and quality assessment methods, considerable training was provided participants. This impactful cross-industry approach was captured in conference outcome products for wider training opportunities through online resources described above. How have the results been disseminated to communities of interest?Conference participants (24) received a white paper with preliminary results of practitioner survey and farm visit information to inform conference discussion. The results of the conference priority setting have been consolidated in an Extension publication, currently under review. Once reviewed, the publication will be available online at https://catalog.extension.oregonstate.edu/topic/agriculture , free of cost. Additionally, the publication will be linked through the project webpage www.pnwherbs.org . Project results have also been presented at American Society of Horticultural Science in August 2021 (hybrid format with 15 in-person attendees, 5 online attendees, and recording available), and at three Extension events (approximately 15 attendees). Finally, a peer-reviewed publication is in progress targeting Journal of Extension to share the process of conference virtual preparation across disciplines to address the need of growers for profitable crop options. What do you plan to do during the next reporting period to accomplish the goals? Nothing Reported

Impacts
What was accomplished under these goals? We successfully achieved all stated project outcomes as follows: We identifying 30 crops of interest with potential to fit both growing conditions in the region as well as market opportunities. We also identified top needs of practitioners and herbalists when sourcing herb products and most frequently prescribed herbs. In preparation work leading to the conference, we conducted three farms visits with experienced herb growers, phone interviews, and surveys to assess the needs of stakeholders in all described areas. Sixty-nine practitioners and herbalists completed an industry survey and the conference included 24 participants. The planning workshop was held on March 4, 2021 and resulted in both a list of crops of potential interest as well as a plan of research and education needs to address industry needs.

Publications

  • Type: Other Status: Under Review Year Published: 2022 Citation: Buckland, K.R., B. Marx, P. Schafer, A. Stone, N. Andrews. Medicinal Herb Crops for Oregon. Under review. Role: As lead author, I conducted the research, analyzed data, and wrote draft and edited manuscript.
  • Type: Journal Articles Status: Other Year Published: 2022 Citation: Buckland, K.R., B. Marx, P. Schafer, A. Stone, N. Andrews. An Industry Driven Approach to Sourcing and Growing Medicinal Herb Crops in Oregon. In Progress. Role: As lead author, I conducted the research, analyzed data, and wrote draft and edited manuscript.
  • Type: Conference Papers and Presentations Status: Other Year Published: 2021 Citation: Buckland, K., B. Marx, P. Schafer, A. Stone, N. Andrews, A. Rasmussen. Assessing Needs of Organic Medicinal Herb Industry. ASHS Conference, Aug 2021