Source: SOUTH CAROLINA STATE UNIVERSITY submitted to
IMPROVING FARM PERFORMANCE THROUGH FINANCIAL LITERACY EDUCATION AMONG FARMERS IN SOUTH CAROLINA
Sponsoring Institution
National Institute of Food and Agriculture
Project Status
COMPLETE
Funding Source
Reporting Frequency
Annual
Accession No.
1022525
Grant No.
(N/A)
Cumulative Award Amt.
(N/A)
Proposal No.
(N/A)
Multistate No.
(N/A)
Project Start Date
May 16, 2020
Project End Date
May 15, 2023
Grant Year
(N/A)
Program Code
[(N/A)]- (N/A)
Project Director
Ma, GU.
Recipient Organization
SOUTH CAROLINA STATE UNIVERSITY
(N/A)
ORANGEBURG,SC 29117
Performing Department
Agribusiness & Economics
Non Technical Summary
Although research studies have shown that financial literacy significantly impacts business performance, little attention has been paid to how financial literacy affects the farm's performance in the agricultural context. A number of crucial questions, such as the farmers' current financial literacy level, the determinants for farmers' financial literacy and farm performance, and the transmission mechanism of financial literacy on the farm performance, remain unanswered. Studying these issues is crucial to farms and agribusiness development for the following reasons. (1) There are pressing needs for financial literacy education among rural farmers. (2) Studies have shown that financial literacy highly correlates to business performance and economic growth. Improving farmers' financial literacy is anticipated to improve farm performance, create jobs, thereby enhancing agribusiness development. (3) Since no research examines the impacts of financial literacy on farm performance, this research will fill the gap in this research area. The overarching goal of this research is to improve farm performance through financial literacy education among farmers in South Carolina. To achieve this goal, we will perform an in-depth literature review, conduct surveys to examine the financial literacy level among farmers, identify the determinants for farmers' financial literacy and farm performance, and investigate the impacts of financial literacy on farm performance. Meanwhile, we will also develop various training programs, conduct workshops, and offer counseling services for farmers. These outreach activities will benefit farmers and assist us in collecting data, and obtaining feedback. This research will use surveys and statistical analyses to study this problem. The research findings and outreach services are expected to not only contribute to the academic literature but also benefit farmers and the rural communities and ultimately enhance agribusiness and community development in South Carolina. The duration of this project is three years. Dr. Guohua Ma will serve as the Principal Investigator and be responsible for the day-to-day management of the project. The research associate, project coordinator, and student research assistants will participate in the research under the supervision of the PI. The research team will also collaborate with 1890 Extension and Farm Associations to outreach the farmers in South Carolina.
Animal Health Component
25%
Research Effort Categories
Basic
75%
Applied
25%
Developmental
0%
Classification

Knowledge Area (KA)Subject of Investigation (SOI)Field of Science (FOS)Percent
60860103010100%
Knowledge Area
608 - Community Resource Planning and Development;

Subject Of Investigation
6010 - Individuals;

Field Of Science
3010 - Economics;
Goals / Objectives
The main goal of this project is to improve farm performance among South Carolina farmers by enhancing their financial literacy level.The specific objectives are enumerated as follows:1. To develop pedagogical tools to improve farmers' financial literacy and farm performance;2. To assess the current level of financial literacy and farm performance of SC farmers;3. To analyze the determinant variables for farmers' financial literacy and farm performance;4. To provide financial literacy training to SC farmers and assess the effectiveness of those training programs;5. To analyze the awareness, knowledge, and adoption of farm financial management activities among the SC farmers;6. To examine the impact of financial literacy on farm performance measured by Return on Assets (ROA);7. To apply research findings and develop measures to improve financial literacy and farm performance among SC farmers;8. To present research results and share applicable practices globally.
Project Methods
This project will adopt a mixed-method approach, which comprises qualitative and quantitative methods, to evaluate the expected outcomes of the project. The research methodology includes surveys, pre-test and post-test, and multivariate regression analysis. SC Farmers will be recruited to participate in the study. Although the research is open to all SC farmers, we will give priority to small farmers from tri-county area including Orangeburg, Bamberg, Calhoun and surrounding areas. The primary way to recruit participants is to outreach SC farmers in collaboration with the 1890 Extension Program. The secondary way is to recruit farmers through farm associations, such as SC Farm Bureau, National Black Farmers Association, and the Small Business Development Center. We can also recruit farmers through advertisements, such as university networks and social media. We plan to recruit 25-30 farmers every year. The number of participants should be greater than 25 in order to obtain robust statistical analysis and empirical results. Several survey instruments will be designed and administered initially, then further refined and distributed throughout the grant period. Data collection for this study will rely on the data collected from farmers. Surveys will be designed and conducted to obtain farmers' financial literacy level, farm performance, farm operator characteristics (including farmer age, education, and experience), and farm characteristics (including farm size, diversification, risk management). Also, the surveys consist of qualitative and quantitative questions. Research assistants will collect data related to the services provided to farmers, i.e., training sessions, workshops, individual counseling sessions, group counseling sessions, etc. Data will be collected monthly and submitted to the research associate for secure data entry. Data will be safely stored and will not be shared with anyone outside of the project team. Pre- and post-tests will also be used to evaluate any changes in farmer's financial literacy and their farm performance before and after an intervention. This project is designed to assist SC rural farmers with financial literacy. Pedagogical tools will be developed for providing farmers with knowledge and training to improve their financial literacy and farm performance. These tools may take the forms of workshops, seminars, self-help booklets, software training, or counseling services provided by qualified financial professionals. The effectiveness of all the tools utilized in the grant will be assessed periodically. For example, pre-test and post-test on financial literacy will be administered at the beginning and the end of each semester, respectively. Multivariate regression analysis will also be used to identify the determinant factors on farmer's financial literacy and farm performance. Two regression models will be developed and tested. The determinant factors affecting financial literacy and farm performance will be identified from the literature and incorporated into the regression models. To evaluate the project, we will consider the following performance measures:1. The number of farmers who participate in the financial literacy training program: at least 25 farmers per year and 75 farmers over three years.2. The number of financial literacy workshops conducted: at least 10 workshops per year and 30 workshops over three years.3. The number of financial literacy executive speakers invited: 10 speakers per year and 30 speakers over three years.4. The number of college student research assistants employed: 3 students per year5. The number of faculty presentations: 2 presentations per year and 6 presentations over three years.6. The number of student presentations: 2 presentations per year and 6 presentations over three years.7. The number of paper publications: 2 publications over three years.8. The number of websites developed: 1 project website will be developed and maintained by project staff.9. The number of online brochures published: 1 online brochure over three years10. The number of surveys completed: 25 surveys per year and 75 surveys over three year periods.11. The number of statistical models developed: at least two statistical models will be developed, and empirical results will be reported.12. Participants' improvement in financial knowledge: evaluated by the improvement in average farmer's scores in the post- versus pre-tests by at least 10%.13. Participants' behavior improvement: assessed by changes in survey data.

Progress 10/01/20 to 09/30/21

Outputs
Target Audience:The target audience is South Carolina farmers. Although the research is open to all SC farmers, we will give priority to small farmers from the Tri-county area including Orangeburg, Bamberg, Calhoun, and the surrounding areas. The project will pay special attention to the disadvantaged farmers, which are African Americans, Hispanics, women, and other minority groups. Project staff including student researchers contacted a small number of local farmers and collected feedback about interested financial literacy topics and preferred delivery methods on training and workshops. Changes/Problems: Nothing Reported What opportunities for training and professional development has the project provided?This 1890 project will provide broad training and professional development opportunities for local farmers. The following are a list of workshops and seminars on financial literacy: The roadblocks to financial success and six Keys to Financial success; Risk Management - Health Insurance, Medicare, Property and casualty insurance, Life Insurance; Cash Management- Cash flow, budgeting, Month to month accounting, savings and investing, financing alternatives, credit cards; Goal Planning - Retirement, Buying equipment, College Planning, Homes, Budgeting; Investment Planning - Stocks, Bonds, Real estate, Risks, Diversification; Taxation- Planning, Audits, Filing Taxes, Paying taxes; Retirement Planning - Goals, Implementation, Evaluation; Estate Planning; How Demographics affect planning and outcomes; The current economic situation and Planning for potential outcomes; Other related financial literacy topics. How have the results been disseminated to communities of interest?One literature review paper on financial literacy among farmers was presented at Academy of Economics and Finance 2021 annual conference virtually on Feb 11-13, 2021; The conference presentation raised a lot of interest, and valuable feedback was collected from participants. The following three abstracts were submitted to the 2022 ARD meeting (Atlanta, GA, April 2-6, 2022): 1. Improving Farm Performance through Financial Literacy Education. G. Ma*, Department of Business Administration and Information Systems, College of Business and Information Systems, South Carolina State University, 300 College Street NW, Orangeburg, SC 29117. 2. A Survey of Financial Literacy among Farmers in South Carolina. A. Stupar*, Department of Business Administration and Information Systems, College of Business and Information Systems, South Carolina State University, 300 College Street NW, Orangeburg, SC 29117. 3. Literature Review: Improving Farm Performance through Financial Literacy Education. J. Diggs*, Department of Business Administration and Information Systems, College of Business and Information Systems, South Carolina State University, 300 College Street NW, Orangeburg, SC 29117. What do you plan to do during the next reporting period to accomplish the goals?Project staff has designed online surveys so that farmers can complete the initial survey online. Project staff plans to conduct workshops virtually.

Impacts
What was accomplished under these goals? This research project will enhance local farmers' knowledge of financial literacy and promote the application of financial literacy in the process of managing farming businesses. Researchers will gain valuable information about the status quo of financial literacy and farm performance among South Carolina rural farmers. Three student researchers have participated in the research and built up their research experience related to this project. One literature review paper on financial literacy among farmers was presented at the Academy of Economics and finance 2021 annual conference virtually Feb 11-13, 2021. The research team has published the following paper: Ma, G., W. Wan, A. Stupar, T. Brunson, and J. Digg, 2021, "Literature Review: Improving Farm Performance through Financial Literacy Education", 58th Academy of Economics and Finance annual conference (virtual), Feb 11-13, 2021 The following three abstracts were submitted to the 2022 ARD meeting (Atlanta, GA, April 2-6, 2022): 1. Improving Farm Performance through Financial Literacy Education. G. Ma*, Department of Business Administration and Information Systems, College of Business and Information Systems, South Carolina State University, 300 College Street NW, Orangeburg, SC 29117 Agribusiness plays an essential role in the economy. Agribusiness development depends on individual farm's performance and growth. Among the factors that determine the farm's performance, financial literacy is a critical factor that governs the survival and growth of the farms. Financial literacy is defined as the ability to use knowledge and skills to manage financial resources effectively (Organization for Economic Cooperation and Development 2011). Even though studies have shown that financial literacy significantly impacts the success and failure of businesses, scant attention has been paid to how financial literacy impacts the farm's performance in the agricultural context. A number of crucial questions, such as the farmers' current financial literacy level, the determinants for farmers' financial literacy and farm performance, and the transmission mechanism of financial literacy on the farm performance, remain unanswered. This study reviews relevant literature and proposes a model that connects financial literacy education and farm performance. Financial literacy education among farmers should greatly improve farm performance, create jobs, and ultimately enhance agribusiness development. We also anticipate that financial literacy education can benefit farmers and rural communities. 2. A Survey of Financial Literacy among Farmers in South Carolina. A. Stupar*, Department of Business Administration and Information Systems, College of Business and Information Systems, South Carolina State University, 300 College Street NW, Orangeburg, SC 29117 The purpose of the study is to identify the current financial literacy level and the financial education needs among local farmers in South Carolina. This study reports the results of a survey of financial literacy among local farmers in South Carolina. The 32 responses were collected from either online or paper surveys. The major results are: 1) Older farmers weren't able to provide a correct answer on 50% or more questions in the questionnaire; 2) Farmers with college degrees tend to understand questions much better, and the majority of their answers were correct; 3) Non-educated farmers who own a bigger land (150 + acres) have equivalent financial literacy as educated farmers with smaller land; 4) Farmers with smaller farms are more interested in getting knowledgeable with cash management, and farmers who own larger farms expressed more interest in taxation and accounting skills. The survey results will be used to direct future financial literacy education for farmers in South Carolina. 3. Literature Review: Improving Farm Performance through Financial Literacy Education. J. Diggs*, Department of Business Administration and Information Systems, College of Business and Information Systems, South Carolina State University, 300 College Street NW, Orangeburg, SC 29117 Agribusiness development depends on individual farms' performance and growth. Among the factors that determine the farm's performance, financial literacy is a critical factor that governs the survival and growth of the farms. This study reviews relevant literature and proposes a conceptual model that connects financial literacy education and farm performance. The authors expect that financial literacy education among farmers can greatly improve farm performance, create jobs, and ultimately enhance agribusiness development. They also anticipate that financial literacy education can benefit farmers and rural communities. The research team has established a partnership with SCSU 1890 Extension group and other local agencies to recruit participants and provide outreach activities. The research team has also conducted research to investigate methods to evaluate the status quo of financial literacy and farm performance among local farmers, and tools to facilitate farmers with effective financial literacy training. Researchers and students gained valuable research experience in the following areas: Identify and train research staff and student researchers; Conduct a thorough literature review on financial literacy; Conduct a thorough literature review on farm performance; Develop research methodology; Design survey questions; Prepare online survey, questionnaires, pre-tests, post-tests; Continue to work with 1890 Extension to recruit farmer participants and conduct financial literacy surveys; Send survey questions to 1890 Extension agent and collected feedback; Revise survey questions based on all feedback; Participate in the Black Cowboy Festival August 2021; Collect surveys from local farmers; Review and modify pre- and post-tests; Design pre- and post-tests; Identify financial literacy training topics; Establish a speaker roster for financial literacy workshops; Present initial research results at academic conferences; Publish a full research paper at an academic conference; Project staff complete Protecting Human Research Participants online training and a certificate obtained; One student researcher completed the Money Management Essentials training from the Association of Financial Counseling and Planning Education.

Publications

  • Type: Conference Papers and Presentations Status: Accepted Year Published: 2021 Citation: Ma, G., W. Wan, A. Stupar, T. Brunson, and J. Digg, 2021, Literature Review: Improving Farm Performance through Financial Literacy Education, 58th Academy of Economics and Finance annual conference (virtual), Feb 11-13, 2021.
  • Type: Conference Papers and Presentations Status: Accepted Year Published: 2022 Citation: Ma G., Improving Farm Performance through Financial Literacy Education. Department of Business Administration and Information Systems, College of Business and Information Systems, South Carolina State University, 300 College Street NW, Orangeburg, SC 29117. Submitted to the 2022 ARD meeting, Atlanta, GA, April 2-6, 2022.
  • Type: Conference Papers and Presentations Status: Accepted Year Published: 2022 Citation: A. Stupar*, A Survey of Financial Literacy among Farmers in South Carolina. Department of Business Administration and Information Systems, College of Business and Information Systems, South Carolina State University, 300 College Street NW, Orangeburg, SC 29117. Submitted to the 2022 ARD meeting, Atlanta, GA, April 2-6, 2022.
  • Type: Conference Papers and Presentations Status: Accepted Year Published: 2022 Citation: J. Diggs*, Literature Review: Improving Farm Performance through Financial Literacy Education. Department of Business Administration and Information Systems, College of Business and Information Systems, South Carolina State University, 300 College Street NW, Orangeburg, SC 29117. Submitted to the 2022 ARD meeting, Atlanta, GA, April 2-6, 2022.


Progress 05/16/20 to 09/30/20

Outputs
Target Audience:The target audience are South Carolina farmers. Although the research is open to all SC farmers, we will give priority to small farmers from Tri-county area including Orangeburg, Bamberg, Calhoun and the surrounding areas. The project will pay special attention to the disadvantaged farmers, which are African Americans, Hispanics, women, and other minority groups. Project staff including student researchers contacted a small number of local farmers and collected feedback about interested financial literacy topics and preferred delivery methods on training and workshops. Changes/Problems: Nothing Reported What opportunities for training and professional development has the project provided?Paper presentation, "Financial Literacy Education and Farm Performance: A literature review", Financial Education Association 2020 annual meeting, virtually Sep 17-19, 2020. This 1890 project will provide broad training and professional development opportunities for local farmers. The following are a list of potential workshops and seminars on financial literacy: The roadblocks to financial success and six Keys to Financial success; Risk Management - Health Insurance, Medicare, Property and casualty insurance, Life Insurance; Cash Management- Cash flow, budgeting, Month to month accounting, savings and investing, financing alternatives, credit cards; Goal Planning - Retirement, Buying equipment, College Planning, Homes, Budgeting; Investment Planning - Stocks , Bonds , Real estate, Risks, Diversification; Taxation- Planning, Audits, Filing Taxes, Paying taxes; Retirement Planning - Goals, Implementation , Evaluation; Estate Planning; How Demographics affect planning and outcomes; The Current economic situation and Planning for potential outcomes; Other related financial literacy topics. How have the results been disseminated to communities of interest? One literature review paper on financial literacy among farmers was presented at Financial Education Association 2020 annual conference virtually on September 17, 2020; The conference presentation raised a lot of interest, and valuable feedback were collected from participants. What do you plan to do during the next reporting period to accomplish the goals?Due to COVID-19, SCSU school campus was closed and no face-to-face training and workshops were conducted in the fall 2020 semester. Project staff are designing online surveys so that farmers can complete the initial survey using cell phones. Project staff will also investigate the feasibility of alternative methods of delivering workshops.

Impacts
What was accomplished under these goals? Identify and train research staff and student researchers; Conduct a thorough literature review on financial literacy; Conduct a thorough literature review on farm performance; Partner with 1890 Extension to recruit farmer participants and conduct financial literacy workshops; Design survey questions; Design pre- and post-tests; Prepare online survey, questionnaires, pre-tests, post-tests; Identify financial literacy training topics; Establish a speaker roster for Spring 2021 financial literacy workshops; Project staff complete Protecting Human Research Participants online training and obtain the certificate. This research project will enhance local farmers' knowledge of financial literacy and promote the application of financial literacy in the process of managing farming businesses. Researchers will gain valuable information about the status quo of financial literacy and farm performance among South Carolina rural farmers. One literature review paper on financial literacy among farmers was presented at Financial Education Association 2020 annual conference virtually on September 17, 2020. Three student researchers have participated in the research and built up their research experience related to this project. Right after the project started in June 2020, the research team has established partnership with SCSU 1890 Extension group and other local agencies to recruit participants and provide outreach activities. The research team has also conducted research to investigate methods to evaluate the status quo of financial literacy and farm performance among local farmers, and tools to facilitate farmers with effective financial literacy training. Researchers and students gained valuable research experience in the following areas: Perform literature review in financial literature, farm performance, and other related area; Develop research methodology; Design surveys, pre-tests, and post-tests; Contact a small number of local farmers to collect feedback; Identify financial literacy training topics; Prepare financial literacy training materials; Develop and prepare for conference presentations.

Publications

  • Type: Conference Papers and Presentations Status: Published Year Published: 2020 Citation: Paper presentation, Financial Literacy Education and Farm Performance: A literature review, Financial Education Association 2020 annual meeting, virtually Sep 17-19, 2020