Progress 05/01/21 to 04/30/22
Outputs
Target Audience:In the second year of the project, similar to its first year, the target audience has continued to includeindustry stakeholders, including the project advisory board members and members of the research community. The team has engaged academics, extension professionals, and policy makers through conference presentations, workshops, and outreach. In these efforts, the team presented on the purpose of the project, and how the deliverables may help inform hemp industry services, academic initiatives, and policy decision-making around industrial hemp processing. The project team has also indirectly engaged additional stakeholders in the value chain by conducting a national hemp consumer survey with a representative sample of the U.S. population (n=2,000). Changes/Problems:Due to a delay in OMB processing of Cost of Production Survey commissioned by USDA-AMS the survey has been delayed by over one and a half years. This survey was specifically mentioned in the Federal Registry as a document that OMB has failed to advance. https://www.federalregister.gov/documents/2022/02/23/2022-03840/submission-for-omb-review-comment-request What opportunities for training and professional development has the project provided?In its second year, one of the primary focuses of the project continued to be training and professional development particularly in relation to its graduate students. This project currently supports 3 graduate student(s) directly. All students working on the project team have received IRB training. In Vermont and Kentucky, graduate students continued to be trained in developing a database of industrial hemp terms used in state hemp policies. In Vermont, one graduate student continued to receive training in developing surveys creating/developing and administering online survey using online software. In both Vermont and Colorado, graduate students gained further skills in IMPLAN/input-output modeling for industrial hemp sector. Additionally, students have been mentored through a qualitative analysis and report writing process. In this team, they have learned how to code qualitative data, the process of tracking methodology, and how to write a final report from results. Each graduate student has presented their work to an audience, either internally or to external stakeholders at conferences. All students have received one-on-one mentorship, as well as instruction on working with multistate partners and team collaboration. How have the results been disseminated to communities of interest?The results have been disseminated to academics and hemp industry stakeholders along the value chain (producers, processors, retailers) via conference presentations and written publications (see products). What do you plan to do during the next reporting period to accomplish the goals?In the third year of the project, the team will continue its work on the following tasks: - Publication of a hemp industry glossary for use by stakeholders and the general public. - Continued study of the policy implications of inconsistencies across hemp industry terminology. - Data analysis of the national consumer hemp survey, with the intention of publicizing findings via written and verbal communications products, such as journal article(s), conference posters, and presentations. - Engagement of the advisory board as the IMPLAN models/scenarios are refined and additional information is collected. The team plans on meeting in person again in Year 3 and will invite members of the advisory board to attend the meeting. - Further develop / improve hemp industry scenarios in IMPLAN for analysis and move towards publication of a hemp industry modeling tool.
Impacts
What was accomplished under these goals?
This project's goal is to fill in the knowledge gaps that currently exist across hemp-based sectors by characterizing economic opportunities of the hemp industry, estimating the actual economic impact of major sectors of hemp, and to develop programming that will provide up-to-date industry information for hemp industry stakeholders. In the second year of this project, the research team--including researchersfrom the University of Vermont, the University of Kentucky, and Colorado State University--has worked together in identifying primary/secondary data needs and has engaged in rigorous data collection and analysis efforts while staying in consultation with the project advisory board members to ensure that there is alignment between expected and actual needs. The three primary products that were actively being developed during Year 2 included: (a) A comprehensive glossary of hemp industry terms; (b) A survey instrument, dataset (n=2,000), and analysis of consumer attitudes/preferences surrounding hemp, and (c) Multiple IMPLAN-informedmodels for hemp industry scenarios in Vermont, Kentucky, and Colorado. These products will assist in furthering the goals of the study, which are meant to support the development of a burgeoning hemp industry in the United States. Specifically, the team accomplished the following: 1. Completed an expanded literature review: VT and KY graduate students worked on compiling a detailed literature review of 69 hemp production plans across US states and tribal territories, as well as across other key scholarship. 2. Developed a glossary of hemp industry terminology: Graduate students at VT and KY were assigned to develop a glossary of hemp industry terms from the above state and tribal policies. This database will be published widely in year 3 of the project. Findings from this work were analyzed and written up as a journal article which is currently in peer review. 3. Designed and deployed a national consumer survey to determine consumer awareness and perceptions of a wide array of hemp products. Originally piloted in Vermont, the consumer survey was disseminated across a representative sample of US-consumers (n=2,000). 45% of respondents were already purchasers of hemp products. Data analysis is ongoing and will continue into Year 3, though preliminary findings have been presented at conferences. In addition, a stakeholder survey was deployed and analyzed to collect information about hemp production, future projections, and industry perceptions. 4. Identified and collected secondary data for IMPLAN: The team continued to identify and collect data that was needed to build the IMPLAN models and scenarios. Additional secondary data is being collected by the team. 5. Further developed industry baselines to create IMPLANmodels: Using the information from the literature and from key datasets, the team worked with graduate students to continue developing hemp sector input/output models. Significant progress has been made in developing IMPLAN models for different hemp industry scenarios. Graduate students in VT, KY and CO have been trained to build these models and are being mentored by project PIs through the process. 6. Engaged key stakeholders and advisory board members in developing the modeling and analysis approach: The team leveraged stakeholder expertise in an in-person workshop at the University of Kentucky (October 2021) to demonstrate progress on programmatic activities, as well as to discuss key transitions across the industry. 7. Conduct formative research and outreach: The team continues to present its findings at agricultural and hemp industry conferences to share information and receive feedback from the broader research community.
Publications
- Type:
Conference Papers and Presentations
Status:
Accepted
Year Published:
2022
Citation:
Al Maamari, A. (2022). "Estimating the economic impacts of hemp production in the U.S." University of Vermont Industrial Hemp Conference. Virtual Presentation. March 15.
- Type:
Conference Papers and Presentations
Status:
Accepted
Year Published:
2022
Citation:
Lacasse, H. (2022). "Choosing Hemp Food: The Influence of Perceptions on US Consumer Propensity to Use Hemp-Based Food." Cultivating Connections Conference. In-person presentation. May 19.
- Type:
Journal Articles
Status:
Under Review
Year Published:
2022
Citation:
Lacasse H, Kolodinsky J, Reynolds T, and Darby H, (submitted Dec. 2021). "Modeling Hemp as an Innovative Input: An Application of the Diffusion of Innovations in a Sample of Hemp Aware Consumers." Agriculture and Human Values.
- Type:
Conference Papers and Presentations
Status:
Accepted
Year Published:
2021
Citation:
Kolodinsky J, Lacasse H and Shrum T. (2021). "Emerging Consumer Markets for Hemp Products. AAEA 2021 annual meetings." Symposium: Applied Hemp Research in Agricultural and Consumer Economics. San Antonio, Texas. July.
- Type:
Conference Papers and Presentations
Status:
Accepted
Year Published:
2021
Citation:
Kolodinsky J and Lacasse H. (2021). "Characteristics important to the consumer hemp market" and "Trends in Consumer DemandBack to the 4 Ps in a Global Market." AAEA National Meeting. San Antonio, TX. July.
- Type:
Conference Papers and Presentations
Status:
Accepted
Year Published:
2021
Citation:
Kolodinsky J and Lacasse H. (2021). "Consumer Demand for Hemp Products Beyond CBD" In AAEA track session: Hemp: Identifying issues across the value chain. AAEA National Meeting. San Antonio, TX, July.
- Type:
Conference Papers and Presentations
Status:
Accepted
Year Published:
2022
Citation:
Mark, T. (2022). "Factors Impacting Acreage and THC Levels of Hmep Producers in Kentucky." CSU Hemp Working Group. Fort Collins, CO. March 28. (10 participants)
- Type:
Book Chapters
Status:
Awaiting Publication
Year Published:
2022
Citation:
Lacasse H and Kolodinsky J. (in press 2022). "Consumer trends and the consumptions of industrial hemp-based products." Chapter 14 in Industrial Hemp: Food and Nutraceutical Applications. Elsevier.
- Type:
Conference Papers and Presentations
Status:
Accepted
Year Published:
2022
Citation:
Kolodinsky J and T Mark. (2022). "University Research Ramps Up on Hemp. Hemp: An industry in search of itself." NOCO Hemp Conference. Denver, CO. March.
- Type:
Conference Papers and Presentations
Status:
Accepted
Year Published:
2022
Citation:
Mark T and Kolodinsky J. (2022) "An Industry Finding Its Way." University of Vermont Industrial Hemp Conference. Keynote Virtual Presentation. March 15-16. (40 participants)
- Type:
Conference Papers and Presentations
Status:
Accepted
Year Published:
2022
Citation:
Mark, T. (2022). "Hemp in the US." S-1084: Industrial Hemp Production, Processing, and Marketing in the U.S. Virtual Conference. February 17. (50 participants)
- Type:
Journal Articles
Status:
Under Review
Year Published:
2022
Citation:
Falkner A, Kolodinsky J, Mark T, Snell W, Hill R, Luke A, Shepherd J, Lacasse H. (2022, in review). "The Reintroduction of Hemp in the United States: A Content Analysis of State and Tribal Hemp Production Plans." Journal of Cannabis Research.
- Type:
Conference Papers and Presentations
Status:
Accepted
Year Published:
2021
Citation:
Kolodinsky, J. (2021). "The Potential of Hemp for Community Economic Development: From Consumer Demand through Community Well Being." Lecture, University of Alberta. November.
- Type:
Conference Papers and Presentations
Status:
Accepted
Year Published:
2022
Citation:
Falkner, A. (2022). "A Content Analysis of State and Tribal Hemp Production Plans." University of Vermont Industrial Hemp Conference. Virtual Presentation. March 15.
- Type:
Conference Papers and Presentations
Status:
Accepted
Year Published:
2022
Citation:
Falkner, A. (2022). "A Content Analysis of State and Tribal Hemp Production Plans." University of Vermont Student Research Conference. Presentation. April 22.
- Type:
Conference Papers and Presentations
Status:
Accepted
Year Published:
2022
Citation:
Lacasse, H. (2022). "Searching for hemp: A national outlook on consumer information seeking and use of hemp-based products." University of Vermont Industrial Hemp Conference. Virtual Presentation. March 15.
- Type:
Conference Papers and Presentations
Status:
Accepted
Year Published:
2022
Citation:
Mark, T. (2022). "Lessons Learned from Risk Management Extension Programming with Hemp." Southern Agricultural Economics Association Annual Meeting. New Orleans, LA. February 12-15. (10 participants)
- Type:
Conference Papers and Presentations
Status:
Accepted
Year Published:
2022
Citation:
Mark, T. (2022). "Social Acceptance of CBD Usage." Southern Agricultural Economics Association Annual Meeting. New Orleans, LA. February 12-15
- Type:
Conference Papers and Presentations
Status:
Accepted
Year Published:
2022
Citation:
Mark, T. (2022). "A Study on THC Level of Industrial Hemp in Kentucky: Agronomic and Economic Factors." Southern Agricultural Economics Association Annual Meeting. New Orleans, LA. February 12-15.
- Type:
Conference Papers and Presentations
Status:
Accepted
Year Published:
2022
Citation:
Mark, T. (2022). "What Makes Hemp Economically Attractive: A Case of Kentucky Hemp Farmers." Southern Agricultural Economics Association Annual Meeting. New Orleans, LA. February 12-15.
- Type:
Conference Papers and Presentations
Status:
Accepted
Year Published:
2021
Citation:
Mark, T. (2021). "Hemp Demand and Willingness to Pay for It." Agricultural and Applied Economics Association Annual Meeting. Austin, TX. August 1-August 3. (35 participants)
- Type:
Conference Papers and Presentations
Status:
Accepted
Year Published:
2021
Citation:
Mark, T. (2021). "Demand for Hemp Products." Agricultural and Applied Economics Association Annual Meeting. Austin, TX. August 1-August 3.
- Type:
Other
Status:
Accepted
Year Published:
2021
Citation:
Snell, W., K. Burdine, J. Shockley, J. Stowe, G. Halich, T. Woods, T. Mark. J. Shepherd, J. Pierce, and J. Stringer. (2021). "Ag Economic Situation & Outlook U.S. and Kentucky." https://agecon.ca.uky.edu/ag-economic-situation-outlook. December.
- Type:
Theses/Dissertations
Status:
Accepted
Year Published:
2021
Citation:
Lacasse, H. (2021). "Examining Consumer Perceptions And Behaviors Toward Hemp-Based Products." University of Vermont Graduate College Dissertations and Theses. 1447.
https://scholarworks.uvm.edu/graddis/1447
- Type:
Theses/Dissertations
Status:
Accepted
Year Published:
2022
Citation:
Falkner, A. (2022). "Hemp in the United States: An Analysis of Policy and Consumption." University of Vermont Graduate College Dissertations and Theses. 1551.
https://scholarworks.uvm.edu/graddis/1551
- Type:
Conference Papers and Presentations
Status:
Published
Year Published:
2022
Citation:
Mark, T. (2022). "Economics of Hemp Production." USDA-ARS Hemp Webinar Series. https://www.ars.usda.gov/northeast-area/geneva-ny/plant-genetic-resources-unit-pgru/docs/hemp-webinar-series/. Virtual. May 5. (100 participants)
- Type:
Conference Papers and Presentations
Status:
Awaiting Publication
Year Published:
2022
Citation:
Kolodinsky, J. (2022, forthcoming). "Consumer Preferences for Sustainability Labels on Hemp Textiles." AAEA Conference. July 31 - August 2.
|
Progress 05/01/20 to 04/30/21
Outputs
Target Audience:In this first year of the project, the target audience has been stakeholders, including the project advisory board members. In the effort to create the economic impact model, the project team has engaged the advisory board in developing the modeling approach, which included the development of a diagram of the industrial hemp value chain. The project team has also engaged additional stakeholders in the value chain by conducting focus groups with industrial hemp processors. The results from the focus group also serve in the development of the modeling of the economic impact model. The team has also engaged academics, extension professionals, and policy makers through conference presentations, workshops, and outreach. In these efforts, the team presented on the purpose of the project, and how the deliverables may help inform academics, service providers, and policy makers around industrial hemp processing. Changes/Problems:Due to the COVID-19 pandemic, the team was not able to meet the goal of traveling to meet in person as a team. The team was also not able to conduct in-person interviews. However, the team was able to conduct virtual interviews/focus groups and has a plan to continue in-person interviews in Year 2 as COVID-19 restrictions are lifted. What opportunities for training and professional development has the project provided?In the first year, the primary focus on training and profession development is focused on graduate students. This project currently supports 3 graduate students directly. All students working on the project teamhave received IRB training. In both Vermont and Colorado, graduate students were trained on IMPLAN/input-output modeling for industrial hemp sector. In Vermont and Kentucky, graduate students were trained in developing a database of industrial hemp terms used in state hemp policies. In Vermont, one graduate student was trained in developing surveys creating/developing and administering online survey using online software. Additionally, students have been mentored through a qualitative analysis and report writing process. In this team, they have learned how to code qualitative data, the process of tracking methodology, and how to write a final report from results. All students received mentorship and instruction on working with multistate partners and team collaboration. How have the results been disseminated to communities of interest?The results have been disseminated to academics and hemp industry stakeholders along the value chain (producers, processors, retailers) via conference presentations (see products). What do you plan to do during the next reporting period to accomplish the goals?In the second year of the project, the team plans on doing the following: - Continued expansion of the literature review. - Continued engagement of the advisory board as the IMPLAN model is built and additional data is collected. The team plans on meeting in person in Year 2 and willinvite members of the advisory board to attend the meeting. - Round out the creation of the hemp sector in IMPLAN for analysis. - Implement both stakeholder and consumer surveys in VT, KY, and CO. - Complete secondary data collection. - Determine the best way to disseminate information about the Hemp Terms Glossary for public consumption.
Impacts
What was accomplished under these goals?
This project's goal is to fill in the knowledge gaps in hemp-based industries by characterizing the opportunities of the hemp industry, estimating the actual economic impact of major sectors of hemp, and to develop programming that will provide up-to-date industry information for hemp industry stakeholders. In this first year, the project team, including University of Vermont, University of Kentucky, and University of Colorado, has worked together identify the sectors of the hemp industry to be studied, identify the primary and secondary data needs, consult with the project advisory board members to ensure that there is alignment between expected and actual needs, and created a database of hemp terms based on state rules. All of these products will move the project forward in the subsequent years of study towards the goal of fostering hemp industry. Specifically, the team accomplished the following: Began an expanded literature review: VT and KY graduate students worked on compiling literature that will become an expanded literature review. Engaged advisory board to develop the modeling approach: The team engaged the advisory board in a multi-day workshop to present a sector model, as well as to discuss key branches of the Fiber, Grain and Flower sectors of industrial hemp. Create hemp sector and a baseline of the industry: Using the information from the literature and from the advisory board workshops, the team worked with graduate students to start developing hemp sectors in IMPLAN. Graduate students in VT, KY and CO have been trained to create the sectors, and are being mentored by project PIs through the process. Develop two questionnaires. The first is the stakeholder survey, which will help to expand the team's understanding of the current conditions and the future of the hemp industry. This survey is being tested (as of May 2021) with a group of US hemp industry stakeholders. The second is a consumer survey, which was piloted in Vermont. The consumer survey will be implemented in Year 2 of the project in Kentucky and Colorado. Conduct formative research/outreach: The team conducted focus groups and will be disseminating a survey to stakeholders to better understand the current and future sectors of industrial hemp. This data will help to round out the IMPLAN modeling. Identify and collect secondary data for IMPLAN: The team has identified the data that is needed to build the IMPLAN model, which have already been used to begin building the model. Additional secondary data is being collected by the team. Develop a glossary of hemp industry terminology: Graduate students at VT and KY were assigned to develop a glossary of hemp industry terms from state and tribal policies. This database will be published widely in year 2 and 3 of the project.
Publications
- Type:
Conference Papers and Presentations
Status:
Published
Year Published:
2021
Citation:
Mark, T. (2021, February 26) Economic impacts of hemp-based industries on rural communities [Conference presentation]. Industrial Hemp Conference 2021, virtual platform via University of Vermont Extension. https://www.uvm.edu/sites/default/files/Northwest-Crops-and-Soils-Program/2021%20Events/Hemp%20Conf/2021_HempConfAgenda_FINAL.pdf
- Type:
Conference Papers and Presentations
Status:
Published
Year Published:
2021
Citation:
Lacasse, H., Kolodinsky, J. & Mark, T. (2021, February 26). Consumer perceptions of hemp-based products. 2021 Industrial Hemp Conference. University of Vermont Extension. https://www.uvm.edu/sites/default/files/Northwest-Crops-and-Soils-Program/2021%20Events/Hemp%20Conf/2021_HempConfAgenda_FINAL.pdf
- Type:
Conference Papers and Presentations
Status:
Submitted
Year Published:
2021
Citation:
Hill, R. (2021, August). Evolution of federal and state hemp programs [Presentation]. Agricultural & Applied Economics Association, Austin, TX.
- Type:
Conference Papers and Presentations
Status:
Published
Year Published:
2020
Citation:
Snell, W.M. (2020, November 20). Hemp: Opportunities, Obstacles, and Outcomes Learned by U.S./Kentucky Tobacco Farmers, International Tobacco Growers Association Annual Meeting, Portugal, virtual.
- Type:
Conference Papers and Presentations
Status:
Published
Year Published:
2021
Citation:
Mark, T. (2021, February 11). Hemp economic landscape [Presentation]. S-1084 Annual Meeting. Virtual.
- Type:
Conference Papers and Presentations
Status:
Published
Year Published:
2020
Citation:
Mark, T. (2020, December 15). Hemp markets update including considerations of the CBD influence [Presentation]. Hemp @ Year 1; ASTA Hemp Seed Webinar, Virtual.
- Type:
Conference Papers and Presentations
Status:
Published
Year Published:
2020
Citation:
Mark, T. (2020, October 27). An overview of the United States hemp pilot program from 2014-2019-Whats ahead? [Presentation]. Applied Agriculture Economics Association Conference. Virtual.
- Type:
Conference Papers and Presentations
Status:
Published
Year Published:
2020
Citation:
Mark, T. (2020, October 6). Production economics and contracting within the hemp industry [Presentation]. Applied Agriculture Economics Assocation. Virtual.
- Type:
Conference Papers and Presentations
Status:
Published
Year Published:
2020
Citation:
Mark, T. (2020, July 8). Economics and marketing overview [presentation]. 2020 National Hemp Research & Education Virtual Conference. Virtual.
- Type:
Conference Papers and Presentations
Status:
Published
Year Published:
2021
Citation:
Mark, T. (2021, January 12). Kentucky 2020 & Insurance Update [Conference presentation]. Empire State Producers Expo, virtual.
- Type:
Conference Papers and Presentations
Status:
Published
Year Published:
2021
Citation:
Mark, T. (2021, January 11). Economics of Hemp Production [Presentation]. Delaware Agriculture Week, virtual.
- Type:
Conference Papers and Presentations
Status:
Published
Year Published:
2020
Citation:
Mark, T., (2020, December 8-9). Current/Future Hemp Outlook [Presentation]. University of Kentucky Virtual Hemp Field Day, virtual.
- Type:
Conference Papers and Presentations
Status:
Published
Year Published:
2020
Citation:
Mark, Tyler (2020, November 6) Potential for Hemp Fiber [Presentation]. NextGen Webinar, virtiaul.
- Type:
Conference Papers and Presentations
Status:
Published
Year Published:
2020
Citation:
Mark, Tyler (2020, Novemer 5). Economics of Hemp in 2020 and Beyond [Presentation]. Maryland Eastern Shores Virtual Hemp Field Day, virtual.
- Type:
Conference Papers and Presentations
Status:
Published
Year Published:
2020
Citation:
Mark, Tyler (2020, September 18). Hemp Economics and Fiber [Presentation]. NextGen Corporation, virtual.
- Type:
Conference Papers and Presentations
Status:
Published
Year Published:
2021
Citation:
Mark, T. (2021, March 5). Economics of Hemp [Conference Presentation]. 2021 Ohio Land Grant Hemp Conference: Looking Back to Plan for the Future. Virtual Meeting. March 5.
- Type:
Conference Papers and Presentations
Status:
Published
Year Published:
2021
Citation:
Mark, T. (2021, February 26). 2021 Growing Season and Beyond [Conference Presenation]. 2021 Industrial Hemp Conference, Virtual Meeting.
- Type:
Conference Papers and Presentations
Status:
Published
Year Published:
2020
Citation:
Mark, T. (2020, November 3). Hemp Economic Overview [Presentation]. Vermont Train the Trainer Workshop, virtual.
- Type:
Conference Papers and Presentations
Status:
Published
Year Published:
2020
Citation:
Mark, T. (2020, September 10). Hemp Economic Outlook [Presentation]. Virginia Hemp Virtual Conference, virtual.
|