Source: TOGETHER WE CAN submitted to NRP
DOUBLE UP FOOD BUCKS LAS VEGAS EXPANSION
Sponsoring Institution
National Institute of Food and Agriculture
Project Status
COMPLETE
Funding Source
Reporting Frequency
Annual
Accession No.
1020801
Grant No.
2019-70030-30395
Cumulative Award Amt.
$500,000.00
Proposal No.
2019-04663
Multistate No.
(N/A)
Project Start Date
Sep 1, 2019
Project End Date
Feb 28, 2022
Grant Year
2021
Program Code
[FIP]- FINI Project
Recipient Organization
TOGETHER WE CAN
1231 JOURNEY WAY
NORTH LAS VEGAS,NV 89031
Performing Department
Together We Can
Non Technical Summary
The Double Up Food Bucks Las Vegas Expansion Program (DUFB), implemented through acollaborative partnership, will reach SNAP participants in Clark and Washoe Counties,Nevada.Goals: 1. Increase purchases of fruits and vegetables with a financial incentive for Nevadanson SNAP 2. Facilitate behavior change to encourage increased consumption of fruits andvegetables 3. Increase and expand the program into Northern Nevada and the TribalCommunities.Objectives: 1. Provide a matching incentive on fruits and vegetables at 17 market locations2. Use direct marketing to maximize incentive reach 3. Provide cooking demonstrationsand food tastings 4. Provide nutrition education to familiarize consumers with market layoutand redemption process, including the health benefits of fruits and vegetables.A Steering Committee consisting of partners, market managers, SNAP participants, andvolunteers will assess and guide the project. Two non-profits who serveyouth will provide the volunteers that will assist with the marketing andUnited Healthcare will provide nutrition education at each site. Evaluation of the programwill be accomplished by Dr. Marya Shegog and our SNAP parent cohort group.The DUFB is relevant to the goals of the program as it 1. Maximizes the share of funds used toprovide nutrition incentives 2. Uses direct-to-consumer marketingthrough direct mail, a mobile app, cooking demos and nutrition education 3.TWC has demonstrated a track record of implementing a successful nutrition incentiveprogram 4. The majority of the participating locations are extended hours markets.
Animal Health Component
(N/A)
Research Effort Categories
Basic
(N/A)
Applied
(N/A)
Developmental
(N/A)
Classification

Knowledge Area (KA)Subject of Investigation (SOI)Field of Science (FOS)Percent
70460991010100%
Goals / Objectives
The major goals of this project are to1. Increase the purchase of fruits and vegetables by low-income consumers on SNAP by offering incentives at Farmers Markets and Grocery Stores. Our objectives in doing so will be to:a. Identify and work with the locations that need POS support to implement the DUFB projectb. Build the capacity to facilitate the expansion of DUFB and achieve the goals outlined.c. Implement DUFB program into new sites such as more expanded hours grocery stores and rural Indian reservations.2. To facilitate behavior change to encourage increased consumption of fruits and vegetables by low-income consumers on SNAP. Our objectivesfor this goal are:a. Teach cooking skills and provide tasting opportunities to SNAP participants at each location.b. Increase awareness of healthy eating and local foodsc. Familiarize SNAP participants with the market and teach healthy eating habits3. To increase and expand the program into Northern Nevada and the Tribal Communities. Our objectives for this goal are to:a. Increase market locations to 4 farmers markets and 1 co-op grocery store.b. Implement direct marketing campaign to bring awareness to the programc. Implement the program at 2Moapa Indian Reservation sites that sell fruits and vegetables.
Project Methods
The methods used for the project will be quarterly surveys, 24 hr recall surveys, monthly cooking and tasting demos, volunteer groups that will promote and bring awareness to the program, and nutrition education workshops. The data and results will be analyzed and measured by Dr. Marya Shegog. A steering committee will be formed and will meet quarterly to assess and ensure that the DUFB program is on track to meet the goals outlined for the duration of the grant.

Progress 09/01/19 to 02/28/22

Outputs
Target Audience: Our target audience is individuals who are SNAP recipients that live in food deserts throughout our state. A majority of our clients are African American and Latinx. Efforts included being present at the grocery store and farmer's marketto ask/answer questions and provide an overview of the program. We were also able to offer virtualnutrition classes here in Las Vegas. Due to the Covid 19 pandemic we were unable to operate in as many locations that we would have liked to. Changes/Problems:Major problems and delays were experienced due to closures and restrictions caused by the Covid 19 pandemic. We also didn't receive our funding as anticipated in the fall of 2019 causing us a delayed start. We were unable to operate in farmers' markets with the social distancing guidelines in place. It was also difficult to survey participants of the Double Up Food Bucks Program in person because of this. Chef demos and nutrition classes had to move to a virtual platform. We experienced low participation due to the digital divide that exists in our underserved black and brown communities. What opportunities for training and professional development has the project provided?Nutrition education wasprovided to families and SNAP participants of Acelero Head Start by United Healthcare Partners. These were done virtually. How have the results been disseminated to communities of interest?The final report from Dr. Shegog, our evaluator, was emailed out to all interested parties of the DUFB program as well as to a few of our Senators and Assemblyman of whom we are soliciting state and local funds to continue to provide DUFB program here in Nevada. What do you plan to do during the next reporting period to accomplish the goals? Nothing Reported

Impacts
What was accomplished under these goals? 1. This goal was accomplished in that theDUFB incentive encouraged families on SNAP to purchase more fresh or frozen produce in orderto use the benefits. This drove up the sales of fruits and vegetables ateach site due to those with a coupon or token returning at a later date to redeem the incentive dollars. a. One brick and mortar was able to upgrade its system to include a dufb button and another was able to streamline its system to create a dufb coupon at the bottom of the receipt with the correct amount based on the amount of produce purchased on the SNAP card. b. Due to the COVID shutdownwe weren't able to expand as anticipated. c. Due to the COVID shutdown, we weren't able to expand as anticipated. 2. The goal to facilitate behavior change was accomplished. a. Due to COVID restrictions, we had to shift and conduct online Zoom cooking demos using our Chef. Although they weren't able to taste what was prepared by the chef, the participants were able to cook along with the chef and ask questions. b. The partnership with the Southern Nevada Health District allowed us to send outhealthy recipes and the locations of participating dufb markets through using their APP and push notifications. This was helpful so that the program, the locations providing dufb and healthy eating and recipes stayed top of mind for our dufb customers. c. Through the SNAP app and push notification information, the customers did learn when and where the markets were located and provided tips on eating a healthier diet. 3. We were able to accomplish half of this goal during the grant period. a. We did increase participating locations in Northern Nevada as well as added on a co-op grocery store. b. We had a robust marketing campaign using local publications, Facebook, and the SNAP app from the Health District. The marketing campaign generated a buzz once the quarantine ended, people were able to go back out, and the incentive dollars stretched the food budgets of those on SNAP who may have still been out of work. c. Due to COVID we were not able to bring on any Indian reservations due to the fact that we have to first go before their council and they weren't having any meetings during this time.

Publications


    Progress 09/01/20 to 08/31/21

    Outputs
    Target Audience:Our target audience is individuals who are SNAP recipients that live in food deserts throughout our state. A majority of our clients are African American and Latinx. Efforts included being present at the grocery store and farmer's marketto ask/answer questions and provide an overview of the program. We were also able to offer virtualnutrition classes here in Las Vegas. Due to the Covid 19 pandemic we were unable to operate in as many locations that we would have liked to. Changes/Problems:Major problems and delays were experienced due to closures and restrictions caused by the Covid 19 pandemic. We also didn't receive our funding as anticipated in the fall of 2019 causing us a delayed start. We were unable to operate in farmers' markets with the social distancing guidelines in place. It was also difficult to survey participants of the Double Up Food Bucks Program in person because of this. Chef demos and nutrition classes had to move to a virtual platform. We experienced low participation due to the digital divide that exists in our underserved black and brown communities. What opportunities for training and professional development has the project provided?Nutrition education wasprovided to families and SNAP participants of Acelero Head Start by United Healthcare Partners. These were done virtually. How have the results been disseminated to communities of interest?The final report from Dr. Shegog, our evaluator, was emailed out to all interested parties of the DUFB program as well as to a few of our Senators and Assemblyman of whom we are soliciting state and local funds to continue to provide DUFB program here in Nevada. What do you plan to do during the next reporting period to accomplish the goals? Nothing Reported

    Impacts
    What was accomplished under these goals? 1.This goal was accomplished in that theDUFB incentive encouraged families on SNAP to purchase more fresh or frozen produce in orderto use the benefits. This drove up the sales of fruits and vegetables ateach site due to those with a coupon or token returning at a later date to redeem the incentive dollars. a. One brick and mortar was able to upgrade its system to include a dufb button and another was able to streamline its system to create a dufb coupon at the bottom of the receipt with the correct amount based on the amount of produce purchased on the SNAP card. b. Due to the COVID shutdownwe weren't able to expand as anticipated. c. Due to the COVID shutdown, we weren't able to expand as anticipated. 2. The goal to facilitate behavior change was accomplished. a. Due to COVID restrictions, we had to shift and conduct online Zoom cooking demos using our Chef. Although they weren't able to taste what was prepared by the chef, the participants were able to cook along with the chef and ask questions. b. The partnership with the Southern Nevada Health District allowed us to send outhealthy recipes and the locations of participating dufb markets through using their APP and push notifications. This was helpful so that the program, the locations providing dufb and healthy eating and recipes stayed top of mind for our dufb customers. c. Through the SNAP app and push notification information, the customers did learn when and where the markets were located and provided tips on eating a healthier diet. 3. We were able to accomplish half of this goal during the grant period. a. We did increase participating locations in Northern Nevada as well as added on a co-op grocery store. b. We had a robust marketing campaign using local publications, Facebook, and the SNAP app from the Health District. The marketing campaign generated a buzz once the quarantine ended, people were able to go back out, and the incentive dollars stretched the food budgets of those on SNAP who may have still been out of work. c. Due to COVID we were not able to bring on any Indian reservations due to the fact that we have to first go before their council and they weren't having any meetings during this time. ?

    Publications


      Progress 09/01/19 to 08/31/20

      Outputs
      Target Audience:Our target audience are individuals who are SNAP recipients that live in food desserts throughout our state. majorityof our clients are African American and Latinx. Efforts included being present at the grocery store and farmer's market in to ask/answer questions and provide overview of thate program. We were also able to offer vuirtual nutrtition classes here in Las Vegas.Due to the Covid 19 pandemic we were unable to operate in as many locations that we would have liked to. Changes/Problems:Major problems and delays were experienced due to closures and restrictionscaused by the Covid 19 pandemic. We also didn't receive our funding as anicipated in the fall of 2019 causing us a delayed start. We were unable to operate in farmers markets with the social distancing guidlines in place. It was also difficult to survey participants of the DoubleUp Food Bucks Program in person because of this. Chef demos and nutrtion clases had to move to a virtual platform. We experienced low participation due to the digital divide that exist in our underserved black and brown communities. What opportunities for training and professional development has the project provided?The project has provided cashiers and market managers with trainings aboutnutrition incentives that are availble in Nevada. We were able to train them on accepting and redeeming double up food bucks and the reporting requirements for the success of the program. Nutrition education was also provided to families and SNAP participants of Acelero Head Start by United Healthcare Partners. these are done monthlly. How have the results been disseminated to communities of interest? Nothing Reported What do you plan to do during the next reporting period to accomplish the goals?In order to accomplish our goals we will reach out to markets that are still interested and offer support to get them started on our program. Once more markets are on board we will continue movingforward with our direct marketing outreach. In order to expand to Reservation in Moapa we would need to get on agenda at a Tribal Council meeting. Now that CDC guidlines and restrictions are lifting we will schedule chef demos in person and virtually.

      Impacts
      What was accomplished under these goals? The Covid 19 pandemic and closure of our city impacted our program in year one. We didn't receive our funding until summer of 2020 while our city was still on lockdown. Due to the closure we were unable to expand to new sites and some of our existing sites were experiencing their own unique challenges due to space and tthe CDC recommendations of social distancing and limited contact with others. Goal 1:Increase the purchase of fruits and vegetables by low-income consumers on SNAP by offering incentives at Farmers Markets and Grocery Stores. Objective a. Identify and work with the locations that need POS support to implement the DUFB project. Through partnership with the Cooperative Extension we have been able to support a local farmers market with personnel to run the SNAP machine on market days. They also provide healthy recipes, measuring cups, citrus juicers,and reusable insulated bagsat the market. Goal 2:To facilitate behavior change to encourage increased consumption of fruits and vegetables by low-income consumers on SNAP. Objectives b. Increase awareness of healthy eating and local foods c. Familiarize SNAP participants with the market and teach healthy eating habits We have worked closy with families from Acelero Head Start and nutritionist from United Healthcare Partners to provide virtual nutrtion classes that align to the objectives of goal 2.

      Publications