Source: UNIV OF MASSACHUSETTS submitted to NRP
IMPROVING ACCESS AND MOTIVATION FOR SMALL AND MEDIUM PROCESSORS IN THE NORTHEAST TO BE IN COMPLIANCE WITH FSMA’S PREVENTIVE CONTROLS RULE
Sponsoring Institution
National Institute of Food and Agriculture
Project Status
COMPLETE
Funding Source
Reporting Frequency
Annual
Accession No.
1020727
Grant No.
2019-70020-30477
Cumulative Award Amt.
$368,119.00
Proposal No.
2019-04213
Multistate No.
(N/A)
Project Start Date
Sep 1, 2019
Project End Date
Aug 31, 2022
Grant Year
2019
Program Code
[A4182]- Regional FSMA Center
Recipient Organization
UNIV OF MASSACHUSETTS
(N/A)
AMHERST,MA 01003
Performing Department
Resource Economics
Non Technical Summary
Small and medium processors (SMP) face hurdles to implementing Preventive Controls for Human Food Rules (PC) imposed by the Food Safety Modernization Act (FSMA), including lack of access to scale-relevant and motivating information. This project will build on previous work to develop scale-appropriate, accessible, and motivating mixed-media content to provide SMPs with the information they need to understand how PC could be implemented in their food business. The goal of this project is to make information regarding Preventive Controls accessible and motivating for small and mid-sized processors. We will develop and deliver mixed-media content to address the knowledge gap that prevents small and medium processors from complying with the PC Rules in the northeast (CT, MA, NH, RI, VT). The long-term goal is to increase the number of processors nationwide that develop and implement FSMA mandated food safety plans, thus serving to reduce the overall risk of foodborne illness. To achieve these goals, we will focus on three primary objectives: 1) Develop, deliver, and evaluate learnings from Preventive Controls trainings for small & medium sized processors (SMP) to identify gaps in accessibility and opportunities to motivate behavioral change; 2) Develop mixed-media extension content that addresses gaps in accessibility and opportunities to motivate SMPs to increase compliance with PC; 3) Disseminate and evaluate the mixed-media content to implement an accessible and motivating PC program. Our project will improve access and motivation to increase SMPs' food safety knowledge and lead to increased rates of SMPs who are in compliance with PC. The collaborating team has a strong history of extension program development success, established relationships within the SMP community to help aid in recruiting for field locations, and existing communications with their respective FDA Northeast Regional Center (NECAFS) for maximum outreach capacity.
Animal Health Component
(N/A)
Research Effort Categories
Basic
(N/A)
Applied
(N/A)
Developmental
100%
Classification

Knowledge Area (KA)Subject of Investigation (SOI)Field of Science (FOS)Percent
7235010301015%
7235010302060%
6015010301025%
Goals / Objectives
This project will build on previous work to develop accessible, scale-appropriate motivational mixed-media content to provide SMPs with the information they need to understand how to implement PC in their food business. The goal of this project is to make information regarding Preventive Controls accessible and motivating for small and medium-sized processors. We will develop and deliver mixed-media content to address the knowledge gap that prevents small and medium processors from complying with the Preventive Controls for Human Food Rule of FSMA in the northeast (CT, MA, NH, RI, VT). This will enable the long-term goal: to increase the number of processors nationwide that develop and implement FSMA mandated food safety plans, thus serving to reduce the overall risk of foodborne illness. To achieve these goals, we will focus on three primary objectives:1) Develop, deliver, and evaluate learnings from Preventive Controls trainings for small & medium sized processors (SMP) to identify gaps in accessibility and opportunities to motivate behavioral change.2) Develop mixed-media extension content that addresses gaps in accessibility and opportunities to motivate SMPs to increase compliance with PC.3) Disseminate and evaluate mixed-media content to implement an accessible and motivating PC program.Our project will improve SMPs' access to scale-appropriate, motivating information to increase food safety knowledge, leading to increased rates of SMPs in compliance with PC. The work includes developing, evaluating, and disseminating extension content targeted to SMPs. To engage SMPs that are not currently complying with PC. To engage SMPs, we will develop and deliver webinars, short workshops, and the FSPCA-PCQI course with supplemental curricula. We will follow a subset of SMPs through the journey of learning about PC, developing and implementing food safety plans, and experiencing a third-party audit. We will document this process through written and mini-documentary case studies to make case study content and format motivating, accessible, and reflective of SMPs' actual experiences. At the end of the project, we will document the process and success via a white paper and two journal articles. We will disseminate all content directly to food safety communicators throughout the Northeast through the FDA-supported Northeast Regional Center (NECAFS), which includes food safety extension and educators, regulators, and other food system organizations. We will also house all content online in the nationally-supported Food Safety Clearinghouse, a curated source of food safety related resources that maximizes outreach efforts nationally. The mixed-media content will support businesses in developing and implementing food safety plans.
Project Methods
The issue addressed by this proposal was identified by SMPs over the course of FSPCA-QI trainings implemented and surveys, as described above. Content development focuses on direct stakeholder involvement throughout the project, to ensure that the food safety plans and extension materials cater to the needs and scalability of SMP.The overall approach of this program includes an Economist, one co-PI and two collaborating Food Safety Experts in northeast region, a food safety Extension Researcher, small and medium sized processors, and input from an Advisory Board. The project team will receive input throughout. The multidisciplinary Advisory Board will include partners within and beyond the food system (processors, extension, economists, regulators, SMPs, auditors, departments of agriculture, and other partners). The Advisory Board will be coordinated at the start of the project and meet routinely throughout the duration of the project. The enclosed letters of support demonstrate partner commitment to contribute to serving on this board. Additionally, extension support is provided through the use of conference space and conference administration. Throughout the project, a series of evaluations and assessments will collect data on SMPs' food safety knowledge, attitudes, and interests to guide the extension program development.Objective 1:Throughout this process, the food safety specialists within the team will provide food safety consults with each identified Team A SMP facility to ensure proper food safety considerations have been accounted for and the economist will estimate the costs of compliance and the risks of non-compliance. Once a plan has been completed, SMPs will implement it at their respective facility. Shortly thereafter, the food safety coach will coordinate a third-party consisting of a facility visit and assessment of food safety plan implementation and compliance with the PC rule. Based on the results from the audit, the project team will work directly with the SMP facility to guide them through correcting any outstanding issues identified within the plan, process and/or facility. Throughout this process, Team B SMP participants who graduated the FSPCA-PCQI course will participate in a series of work group sessions. The sessions will offer technical support and food safety consultation at targeted milestones. Milestones include, e.g. initial tasks, hazard analysis, validation for establishing preventive controls, development of monitoring activities that account for critical and operational limits, details and information related to proper record keeping, elements of recall plan.To ensure that extension content and programming measure knowledge and change in attitudes of SMP, a series of program evaluations (via surveys) and interview data will be collected over the course of the project period and beyond. All programming activities will be quantitatively evaluated, and knowledge gained, attitudes, and the likelihood of change in production practices will be assessed. Evaluation tools will be developed to measure outreach effort and impact of extension programming. UMass Institutional Review Board for human subjects will be obtained prior to program evaluation surveys or interviews are administered.Objective 2:Content will be driven by the extensive evaluation activities from Objective 1 and input from the Advisory Board. Program evaluations, as described in Objective 1, will be used to quantify feedback and measure impact. Beta testing input will be used to make improvements to the content before the final materials are posted live. The online content hosted in the NECAFS clearinghouse will be monitored through the Google Analytics© (or equivalent) to monitor "real-time" analytics view, individual visitor log, and funnel/path analysis, and customizable tracking. We will continue to quantitatively evaluate all programming activities and knowledge gained, attitudes, and the likelihood of change in production practices will be assessed. Evaluation tools will be developed to measure outreach effort and impact of extension programming. UMass Institutional Review Board for human subjects will be obtained prior to program evaluation surveys or interviews are administered.Evaluations will include three elements: 1) evaluation of the overall program to measure participant's knowledge and to assess the trainer's performance, 2) participant self-assessment regarding changes in attitude or behavior and 3) evaluation of the intent to change behavior. Performance will use program evaluation tools with statistical analysis, using paired T-test, to conduct pre/post program evaluation scores for data interpretation. Each facility visit, coaching session, and food safety consultation will be recorded qualitatively in a log to report the challenges that the SMP faced while developing the plan, as well as possible opportunities for improvement and other observations. Pre and post-evaluations will be conducted for each work session. The project team will review the data and field observations to qualitatively analyze group competencies, challenges and opportunities to determine key efforts that will drive the extension outputs for Objective 3.Objective 3:NECAFS has established measures in place to quantify outreach and evaluate impacts. All web-based published materials housed on the NECAFS website will collect summary data from the Food Safety Clearinghouse. In addition, a single reporting system will be used by each Regional Center to establish a common set of indicators to collect qualitative and quantitative measures of Clearinghouse-based content. Finally, NECAFS tracks visitor and download activity through online web management tools to measure user access.All activities will be closely monitored to measure outputs and impacts. Short-term knowledge impacts and, where appropriate, likely adoption of practice or other indicators of behavioral changes will be evaluated using traditional assessment techniques such as pre- & post surveys (targeted at 3-4 months after programing), interviews, and verbal reports from the face-to-face programming using the newly developed extension materials. In addition, the number of publications (including journal articles, videos, presentations and/or guidance documents) and the number of stakeholders reached will be traced through online web management tools such as Google Analytics (or equivalent).

Progress 09/01/19 to 08/31/22

Outputs
Target Audience:Our project's target audience is Small and Medium Food Processors (SMPs) northeast (CT, MA, NH, RI, VT) United States who produce products that may fall within the purview of FSMA's Preventive Controls Rule. To reach our target audience we compiled a large database of SMPs from internet searches. Our Webinar I registration materials were sent to email addresses of individuals who own or work for Small and Medium Processors. To recruit participants, we constructed a database of 961 SMPs in the northeast region. We recruited 86 SMPs (goal was 111 SMPs) for the 45-minute Webinars. We recruited 53 SMPs (Goal was 56 SMPs) for the 3-hour Workshops. We recruited 26 SMPs (Goal was 20 SMPs) for the 3-day PCQI Workshop. Our final Track A and B workshop sessions for Technical Assistance included 4 SMPs for Track A and 11 SMPs for Track B, (Goals were 4 for Track A and 4 for Track B). Changes/Problems:The ongiong COVID 19 pandemic created very significant challenges for our project. From March 2020 to September 2021, our University campus was closed due to COVID-19. While we pivoted our project design to be all online content delivery, this pivot greatly increased the workload for our team members. We have needed to rely on University IT resources that were stretched thin. We struggled to recruit the number of participants that we planned for, although this issue was mitgated by our excellent retention rate of participants between programming stages. The effort and time that we have expended to provide a safe, comfortable, supportive learning envirnoment when our participants are experiencing hardships at home and in thier businesses was not part of our original staffing estimation. While our pivot to online significantly challenged our proposed plan for recruitment, we are thrilled that our retention rates between programming events was strong enough for us to enroll 26 SMPs in our online PCQI course and 13 SMPs in our Worksessions (11 have been retained over the 6-month long content delivery window). We were signficantly challenged to complete the portions of the proposed work in YR 3 that are not possible to move to an online format. These two key components include, 1: producing interviews recorded live with SMPs at food production facilities to show the issues they are facing, and 2: providing live, in-person, one-on-one technical assistance to help Track A SMPs to implement PC-compliant FSPs, and to bring them through an audit or pre-audit. Between testing protocols, quarantines, facility scheduling issues related to supply chain and staffing problems, etc., it was very difficult to schedule and complete these in-person components, as planned. We made a series of compromises, including replacing a set of interviews with an online panel of our Track A group, which was presented at the Massachusetts Small Business Network Annual Conference, and acknowledging that most of our Track A participants were unlikely to pass an audit, and instead providing them with targeted TA. What opportunities for training and professional development has the project provided?We have hired one undergraduate and two graduate students. Students were provided the opportunity to turn academic learnings regarding food safety. Students worked with our project team and other food safety professionals in the Northeast to develop webinar, workshop, PCQI, and Worksessions content for SMPs. One graduate student delivered content for the Webinar, Workshop, PCQI and Worksessions. The Worksessions content encompasses both prepared online content delivery and one-on-one Technical Assistance provided to Track A SMPs, including site visits. Students worked with the PD to develop online pre- and post training tools, including conducting literature reviews of similar evaluation tools and modifying the tools for this project's requirments. The two graduate students are analyzing the longitudinal evaluation data and the case study data to prepare for publication. One graduate student made several conference presentations to academic conferences, and won the prestigious IAFP:Student Travel Scholarship. The graduate student has also supported the Interview process for the video content, inlcuding providing input into interview questions.We have held regular meetings to support the students in these development opportunities. One graduate student was able to use the project as part of her disseration prospectus, which was successfully passed. How have the results been disseminated to communities of interest?We launched our project website and posted all content delivered to date to disseminate mixed-media content to implement an accessible and motivating PC program. We provided all materials to NECAFS to be posted to the portal. We presented our project design and preliminary results at 9 conferences. What do you plan to do during the next reporting period to accomplish the goals? Nothing Reported

Impacts
What was accomplished under these goals? The goal of this project is to make information regarding Preventive Controls accessible and motivating for small and medium-sized processors. Objective 1: We developed, delivered, and evaluated learnings from Preventive Controls trainings for small & medium sized processors (SMP). We identified several critical gaps in accessibility and opportunities to motivate behavioral change. The major barriers that we encountered include 1) a lack of knowledge regarding the costs associated with compliance, 2) the lack of awareness about the PC Rule and its application to SMPs, 3) the gap between content and knowledge acquired through the 3-day PCQI course and its applicability to SMPs, 4) the gap between learnings acquired through the 3-day PCQI and SMPs' abilities to effectively implement the learnings in thier facilities, and 5) the food safety culture of a facility is a critically important consideration for effective PC compliance. The major opportunities we encountered include 1) SMPs that are aware of the PC Rule are highly motivated to implement the rule, 2) online content delivery increased SMPs ability to engage with material, 3) SMP participants increased self-reported knowledge gains at each stage of programming, indicating that shorter, scaffolded, accessible trainings can increase learning when it is unlikely that SMPs will attend the 3-day PCQI course, 4) Simply acknowledging that there are costs associated with PC compliance increases SMP self-reported knowledge of compliance costs. Objective 2: We developed mixed-media extension content that addresses gaps in accessibility and opportunities to motivate SMPs to increase compliance with PC, includgin online webinars, workshops, 3-day PCQI courses. We conducted a series of interviews with all Track A SMPs and worked with a videographer to develop three videos to provide SMPs with a window into real-life examples of SMPs as they navigate the PC compliance process. Objective 3: We launched our project website and posted all content delivered to date to disseminate mixed-media content to implement an accessible and motivating PC program. We have shared this content extensively, including with NECAFS. We evaluated the increases in self-reoprted knowledge from content delivery.

Publications

  • Type: Journal Articles Status: Under Review Year Published: 2022 Citation: Fitzsimmons, J.A., Wormald, C.W., Kinchla, A.K. (Under Review). "The Cost Barrier for Small and Medium Processor Compliance with Preventive Controls for Human Foods"
  • Type: Conference Papers and Presentations Status: Published Year Published: 2021 Citation: "Improving Access and Motivation for Small and Medium Processors in the Northeast to be in Compliance with FSMAs PC Rule", 2021. Fitzsimmons, J.A. FSOP Project Roundtable
  • Type: Conference Papers and Presentations Status: Published Year Published: 2021 Citation: "Improving Access and Motivation for Small and Medium Processors in the Northeast to be in Compliance with FSMAs PC Rule", 2021. Fitzsimmons, J.A., Kinchla, A.K., Wormald, C.W. 2021 NECAFS Annual Meeting
  • Type: Conference Papers and Presentations Status: Published Year Published: 2021 Citation: "Improving Access and Motivation for Small and Medium Processors in the Northeast to be in Compliance with FSMAs PC Rule", 2021. Fitzsimmons, J.A., Kinchla, A.K., Wormald, C.W. Moore, M. 2021 NECAFS Poster Presentation
  • Type: Conference Papers and Presentations Status: Published Year Published: 2021 Citation: "Improving Preventive Controls Prerequisite Education Programs to Address Food Safety Knowledge Gaps for Small and Medium Sized Food Processors?", 2021. Wormald, C.W., Fitzsimmons, J.A., Kinchla, A.K. 2021 IFT Conference, Invited Graduate Presentation.
  • Type: Conference Papers and Presentations Status: Published Year Published: 2021 Citation: "Improving Preventive Controls Prerequisite Education Programs to Address Food Safety Knowledge Gaps for Small and Medium Sized Food Processors", 2021. Wormald, C.W., Fitzsimmons, J.A., Kinchla, A.K. 2021 IAFP Conference, Poster Presentation.
  • Type: Conference Papers and Presentations Status: Published Year Published: 2022 Citation: Fitzsimmons, JA. Reducing the Cost Barrier for Preventive Controls for Human Foods Compliance: Evidence to Support Small and Medium Processors. USDA NIFA Food Safety Outreach Program Annual PI Meeting, Orlando, FL.
  • Type: Conference Papers and Presentations Status: Published Year Published: 2022 Citation: Wormald, Christina L., Fitzsimmons, Jill A., Moore, Matthew D., Kinchla, Amanda, J. Food Safety Implementation Costs for Small and Medium Sized Food Processors Complying with Preventive Controls. Institute of Food Technologies Annual Event and Expo. July 2022. Chicago, IL.
  • Type: Conference Papers and Presentations Status: Published Year Published: 2022 Citation: Wormald, Christina L., Fitzsimmons, Jill A., Moore, Matthew D., Kinchla, Amanda, J. Improving Preventive Controls Prerequisite Education Programs to Address Food Safety Knowledge Gaps for Small and Medium Sized Food Processors. International Association for Food Protection. July 2022. Des Moines, IA.
  • Type: Conference Papers and Presentations Status: Published Year Published: 2022 Citation: Fitzsimmons, JA; Kinchla, AK; Wormald, C. From Farm to Plate, Make Food Safe. Massachusetts Small Business Network Annual Conference, March 2022


Progress 09/01/20 to 08/31/21

Outputs
Target Audience:Our project's target audience is Small and Medium Food Processors (SMPs) who produce products that may fall within the purview of FSMA's Preventive Controls Rule. Our goal was to include 4 SMPs in our Track A for TA worksessions, and 4 SMPs in Track B for our TA Worksessions. To recruit participants, we constructed a database of 961 SMPs in the northeast region. We recruited 86 SMPs (goal was 111 SMPs) for the 45-minute Webinars. We recruited 53 SMPs (Goal was 56 SMPs) for the 3-hour Workshops. We recruited 26 SMPs (Goal was 20 SMPs) for the 3-day PCQI Workshop. We registered 5 SMPs for Track A and 9 SMPs for Track B, (Goals were 4 for Track A and 4 for Track B). Changes/Problems:The ongiong COVID 19 pandemic has continued to create very significant challenges for our project. From March 2020 to September 2021, our University campus was closed due to COVID-19. While we pivoted our project design to be all online content delivery, this pivot greatly increased the workload for our team members. We have needed to rely on University IT resources that are stretched thin. We struggled to recruit the number of participants that we planned for, although this issue was mitgated by our excellent retention rate of participants between programming stages. The effort and time that we have expended to provide a safe, comfortable, supportive learning envirnoment when our participants are experiencing hardships at home and in thier businesses was not part of our original staffing estimation. While our pivot to online significantly challenged our proposed plan for recruitment, we are thrilled that our retention rates between programming events was strong enough for us to enroll 26 SMPs in our online PCQI course and 13 SMPs in our Worksessions (to date, 11 have been retained over the 6-month long content delivery window). We also are signficantly challenged to complete the portions of the proposed work in YR 3 that are not possible to move to an online format. These two key components include, 1: producing interviews recorded live with SMPs at food production facilities to show the issues they are facing, and 2: providing live, in-person, one-on-one technical assistance to help Track A SMPs to implement PC-compliant FSPs, and to bring them through an audit or pre-audit. Between testing protocols, quarantines, facility scheduling issues related to supply chain and staffing problems, etc., it has been very difficult to schedule and complete these in-person components, as planned. We are still working to find creative solutions, and we are hopeful that we will find some compromises. What opportunities for training and professional development has the project provided?We have hired one undergraduate and one graduate student. Both students have been provided the opportunity to turn academic learnings regarding food safety. Both have worked with our project team and other food safety professionals in the Northeast to develop webinar, workshop, PCQI, and Worksessions content for SMPs. The graduate student has delivered content for the Webinar, Workshop, PCQI and Worksessions. The Worksessions content encompasses both prepared online content delivery and one-on-one Technical Assistance provided to Track A SMPs, including site visits. Both have worked with the PD to develop online pre- and post training tools, including conducting literature reviews of similar evaluation tools and modifying the tools for this project's requirments. The graduate RA has also begun to work with analyzing the longitudinal evaluation data and the case study data to prepare for publication. She has made several conference presentations to academic conferences, and won the prestigious IAFP:Student Travel Scholarship. The graduate student has also supported the Interview process for the video content, inlcuding providing input into interview questions.We have held regular meetings to support the students in these development opportunities. How have the results been disseminated to communities of interest?We have launched our project website and posted all content delivered to date to disseminate mixed-media content to implement an accessible and motivating PC program. We have presented our project design and preliminary results at 5 conferences in 2021. What do you plan to do during the next reporting period to accomplish the goals?Objective 1: We will complete our evaluation of learnings from Preventive Controls trainings for small & medium sized processors (SMP) to identify gaps in accessibility and opportunities to motivate behavioral change and prepare and submit two academic papers. Objective 2: We will develop our mixed-media extension content that addresses gaps in accessibility and opportunities to motivate SMPs to increase compliance with PC. We will complete our interviews with all Track A SMPs. Objective 3: We will update our project website and post all content to disseminate mixed-media content to implement an accessible and motivating PC program. We will also deliver our results to relevant audiences through NECAFS Annual Meeting, clearinghouse, and other relevant avenues.

Impacts
What was accomplished under these goals? Objective 1: We have developed, delivered, and begun to evaluate learnings from Preventive Controls trainings for small & medium sized processors (SMP) to identify gaps in accessibility and opportunities to motivate behavioral change. Objective 2: We have begun to develop mixed-media extension content that addresses gaps in accessibility and opportunities to motivate SMPs to increase compliance with PC. We have conducted preliminary interviews with all Track A SMPs and are currently conducting secondary interviews. Objective 3: We have launched our project website and posted all content delivered to date to disseminate mixed-media content to implement an accessible and motivating PC program. We have shared this content extensively, including with NECAFS.

Publications

  • Type: Conference Papers and Presentations Status: Published Year Published: 2021 Citation: "Improving Access and Motivation for Small and Medium Processors in the Northeast to be in Compliance with FSMAs PC Rule", 2021. Fitzsimmons, J.A. FSOP Project Roundtable
  • Type: Conference Papers and Presentations Status: Published Year Published: 2021 Citation: "Improving Access and Motivation for Small and Medium Processors in the Northeast to be in Compliance with FSMAs PC Rule", 2021. Fitzsimmons, J.A., Kinchla, A.K., Wormald, C.W. 2021 NECAFS Annual Meeting
  • Type: Conference Papers and Presentations Status: Published Year Published: 2021 Citation: "Improving Access and Motivation for Small and Medium Processors in the Northeast to be in Compliance with FSMAs PC Rule", 2021. Fitzsimmons, J.A., Kinchla, A.K., Wormald, C.W. Moore, M. 2021 NECAFS Poster Presentation
  • Type: Conference Papers and Presentations Status: Published Year Published: 2021 Citation: "Improving Preventive Controls Prerequisite Education Programs to Address Food Safety Knowledge Gaps for Small and Medium Sized Food Processors?", 2021. Wormald, C.W., Fitzsimmons, J.A., Kinchla, A.K. 2021 IFT Conference, Invited Graduate Presentation.
  • Type: Conference Papers and Presentations Status: Published Year Published: 2021 Citation: "Improving Preventive Controls Prerequisite Education Programs to Address Food Safety Knowledge Gaps for Small and Medium Sized Food Processors", 2021. Wormald, C.W., Fitzsimmons, J.A., Kinchla, A.K. 2021 IAFP Conference, Poster Presentation.


Progress 09/01/19 to 08/31/20

Outputs
Target Audience:Our project funding was initiated in February 2020. To date, we compiled a large database of SMPs from internet searches. Our Webinar I registration materials have been sent to email addresses of individuals who own or work for Small and Medium Processors. We have also recruited 3 (out of our target # of 4) SMP Site Participants . Changes/Problems:While our project start date is 9/01/19, there were multiple challenges and uncertainites with regards to when the funding would be released, so our project did not begin until February 2020. In March 2020, our University shut down due to COVID-19. We quickly pivoted to amend our project to be all online content delivery. This, of course, significantly challenged our proposed plan for recruitment. Originally we planned to recruit our Site participants from our program participant pool. Since we lost 5-6 months and faced uncertainty over the future options, we shifted to recruiting Site Participants from a strategic list. While this is going well, it necessarily means that we lose the advantage of offering a potential subsidized audit as a recruitment tool, and so our recruitment numbers are lower. In addition, while potential participants certainly value a subsidized PCQI training, the fact that the 3-day training will need to be online will likely dampen our sign-up rates. To mitigate these issues, we are offering at least one additional webinar, and developing and sharing more targeted post-webinar recruitment tools. What opportunities for training and professional development has the project provided?We have hired one undergraduate and one graduate student. Both students have been provided the opportunity to turn academic learnings regarding food safety. Both have worked with our project team and other food safety professionals in the Northeast to develop webinar and workshop content for SMPs. Both have worked with the PD to develop online pre- and post training tools, including conducting literature reviews of similar evaluation tools and modifying the tools for this project's requirments. The graduate student has been training to present the Webinars (which begin at the end of August 2020). The undergraduate did signifcant research to compile the SMP database. We have held regular meetings to support the students in these development opportunities. How have the results been disseminated to communities of interest? Nothing Reported What do you plan to do during the next reporting period to accomplish the goals? 1) We will deliver and evaluate learnings from Preventive Controls trainings for small & medium sized processors (SMP) to identify gaps in accessibility and opportunities to motivate behavioral change. 2) We will continue to gather content to develop mixed-media extension content that addresses gaps in accessibility and opportunities to motivate SMPs to increase compliance with PC.

Impacts
What was accomplished under these goals? Objective 1 : We compiled a large database of SMP contacts. We have developed both the Webinar I content and the Workshop content, have received approval for PCQI course. We have recruited site participants, and have recruited Webinar participants. Objective 2: We have developed interview questions, recruited interview participants, hired a videographer, and have begun to schedule interviews to capture content for mixed media outputs.

Publications