Source: PENNSYLVANIA STATE UNIVERSITY submitted to NRP
MODIFYING BITTERNESS PERCEPTION TO INCREASE LIKING AND INTAKE OF HEALTHY, BITTER FOODS
Sponsoring Institution
National Institute of Food and Agriculture
Project Status
COMPLETE
Funding Source
Reporting Frequency
Annual
Accession No.
1019161
Grant No.
2019-67011-29500
Cumulative Award Amt.
$113,566.00
Proposal No.
2018-07701
Multistate No.
(N/A)
Project Start Date
May 1, 2019
Project End Date
Aug 7, 2020
Grant Year
2019
Program Code
[A7101]- AFRI Predoctoral Fellowships
Recipient Organization
PENNSYLVANIA STATE UNIVERSITY
408 Old Main
UNIVERSITY PARK,PA 16802-1505
Performing Department
Food Science
Non Technical Summary
A diet high in certain nutrients from plants has been shown to reduce the risk of heart disease, stroke, and cancer. Food and beverage products high in these nutrients include vegetables, fruits, green tea, and dark chocolate. However, consumption of these foods and nutrients is low, as recent reports indicate that all age groups failed to meet the recommended intake levels of all vegetable groups. One deterrent to consumption is bitter taste, although there are many other factors such as cost, availability, and accessibility. Bitterness is characteristically aversive to infants and young children, and more pleasant tastes like sweetness and saltiness are preferred. However, humans consume bitter food products like black coffee and bitter melon, and the demand for products like bitter beer is rising. There is limited research studying why liking for certain bitter foods does not generalize to all bitter foods. Understanding the factors driving the consumption and avoidance of bitter foods is the key to increasing the consumption of healthy, bitter foods. To answer this question, we will study differences in the perception of bitter tasting compounds and personality and behavioral differences between groups of individuals that either consume or avoid bitter foods. We will also study how bitter tasting compounds react differently to added sugar which blocks or suppresses their bitter taste.This research project will further increase knowledge about bitter taste perception and factors that influence the liking and disliking of bitter food and beverage products. Future applications of the research findings include the creation of strategies to increase the consumption of healthy, bitter foods across all age groups. Findings will be published in peer-reviewed journals and presented at scientific conferences to inform to target audience.
Animal Health Component
60%
Research Effort Categories
Basic
40%
Applied
60%
Developmental
0%
Classification

Knowledge Area (KA)Subject of Investigation (SOI)Field of Science (FOS)Percent
5027220309050%
7037220309050%
Goals / Objectives
The overall goal of the research project is to determine how individual differences (e.g., personality and behavioral measures) and differences between bitter stimuli (i.e., temporal parameters, response to mixture suppression) influence the liking and disliking of bitter foods. The research objectives are to 1) evaluate the temporal parameters of multiple intensity-matched bitter stimuli found in food products, 2) identify the effect of sugar-induced mixture suppression on the temporal parameters of bitter stimuli, 3) determine the influence of temporal parameters and personality measures on the liking and disliking of bitter stimuli and intake of bitter foods.
Project Methods
The research objectives will be completed in two phases. In phase 1, we will systematically determine the temporal parameters of multiple bitter stimuli and determine the influence of sugar-induced mixture suppression. Phase 2 will determine factors influencing the liking and intake of bitter stimuli.The proposed research is a series of psychophysical studies conducted in the Sensory Evaluation Center (SEC) at Penn State. The SEC is equipped with semi-isolated testing booths with computerized data collection and controlled lighting and a large classroom for trained panel training sessions. Our participant database of 1500+ individuals is maintained with Compusense Cloud software. All data will be analyzed in SAS and RStudio unless otherwise noted. All stimuli tested will be food grade or pharmaceutical grade, dissolved in filtered water. Good sensory practices will be employed for all testing procedures (i.e., Williams design (Williams 1949), controlled lighting, standard screening practices).Phase 1: This phase will be conducted using two trained panels (n=20 each) that will be trained to continuously rate the intensity of various bitter (panel 1) or bitter-sweet solutions (panel 2) using time-intensity software in Compusense. For an overview of time-intensity methods see Lawless and Heymann 2010. Bitter and sweet intensity ratings for all stimuli will be rated for a total of 90 sec on an unstructured line scale (visual analog scale). Forced 120 sec breaks will be imposed between samples. We will use Spectrum™ taste scales (Martin et al. 2015) to ensure scale consistency and equi-intense comparisons between the two tastes. Once panelists reach training milestones (individual and panel consistence), they will formally evaluate the samples in triplicate. Up to 15 bitter stimuli will be tested. The bitter stimuli will be selected based on preliminary results, occurrence in food stimuli, and relevance to public health. A tentative list of bitter stimuli includes Tetralone® (hop extract), quinine (tonic water), caffeine, theobromine (cocoa), naringin (grapefruit), catechin (green tea), and sinigrin (green vegetables), and 6-n-propylthiouracil (PROP). Bitter stimuli will be intensity-matched (with the exception of PROP which is included to test individual differences related to TAS2R38 SNP variation (Bufe et al. 2005)). Additional bitter-sweet solutions will be made for the second trained panel by adding a high and low sugar concentration to the bitter stimuli (tentative concentrations: 60 and 350 mM sucrose, based on previous mixture suppression studies (Calvino et al. 1990; Mennella et al. 2015)). Bitter stimuli will be compared by calculating various time-intensity measures: max intensity, time to max intensity, duration of aftertaste, and rate of onset and decay. Mixed model ANOVAs will be generated to test for significant differences using stimuli and replicate (fixed), panelist (random), and all 2-way interaction effects. An exploratory Principle Component (Lawless and Heymann 2010) will be conducted on the temporal parameters to observe similarities and differences among the bitter stimuli and mixture suppression solutions.Phase 2: Phase 2 will be conducted to determine the influence of personality measures and temporal parameters on affective ratings of bitter stimuli and the intake of bitter foods. Testing will consist of multiple visits to the SEC and an online questionnaire. Bitter stimuli and the bitter-sweet solutions exhibiting the greatest perceptual differences in phase 1 will be used here. Untrained participants (n=120) will complete an online Food Frequency Questionnaire (FFQ) administered using Compusense Cloud. The modified FFQ will be a version of the NHANES FFQ altered to include additional bitter foods. Participants will also complete a Food Preference (Wardle et al. 2004) and Food Choice (Steptoe et al. 1995) Questionnaire (FPQ and FCP). An Index of Preference for Bitter Foods (IPBF) will be calculated as described by Garcia-Burgos (Garcia-Burgos and Zamora 2015) to assign participants to bitter liker and disliker groups. Sixty participants from each group will be recruited to attend two tasting sessions. Participants will taste a total of ~20 solutions (10 per session). During the tasting sessions participants will be prompted to rate both liking and disliking for the solution on separate 7 pt hedonic scales (Clark et al. 2009) (ranging from not at all to like/dislike extremely). Bivariate scales will be used rather than bipolar scales because prior work suggests liking and disliking may coexist in certain products (Kwak et al. 2013). We believe this is true for bitter stimuli and the coexistence of liking and disliking may pose an additional level of complexity to the liking of bitterness. Further, other research studies studying liking and disliking of bitter stimuli may be limited by the use of bipolar scaling (Capaldi and Privitera 2008; Intranuovo and Powers 1998). After the hedonic ratings, participants will receive a timed break. During this break, they will complete a portion of the personality and behavioral tests. Participants will complete the Arnett's Inventory of Sensation Seeking (AISS) (Arnett 1994; Haynes et al. 2000), variety seeking (Van Trijp and Steenkamp 1992), and food neophobia (Pliner and Hobden 1992). AISS is an updated and improved version of the original Sensation Seeking Scale (SSS) (Zuckerman et al. 1964) and has been shown to measure the same construct (Ferrando and Chico 2001) and improve participant ease of use (Arnett 1994; Haynes et al. 2000). AISS, variety seeking, and neophobia have been shown to be related to preference and intake of bitter foods (Mattes 1994; Ullrich et al. 2004). After the personality and behavioral tests, participants will resample all stimuli and rate the sweet and bitter intensities of the solutions on a general Labeled Magnitude Scale (gLMS) (Bartoshuk et al. 2003). These rating will be used to determine the influence of perceived intensity on the liking and disliking ratings of the solutions. The intensity ratings will be made separately from the affective ratings to the prevent halo/horn effect (Clark and Lawless 1994). Similar proceedings have been used by Delwiche and others (Kamerud and Delwiche 2007) to avoid issues that arise from concurrently collecting hedonic and intensity ratings. During the second testing session, participants will repeat the same procedures using a new set of stimuli and will complete the remaining personality and behavioral measures. Separate mixed model ANOVAs will be used to determine significant differences between the affective ratings between the solutions. Pearson (Michael 1986) and Spearman's (Næs and Risvik 1996) correlation coefficients will be generated for each solution's liking and disliking scores to assess bivariate conceptualization in the samples (Kwak et al. 2013). All relationships between rated liking, disliking, intake, and personality measures will be tested using Pearson's correlation coefficient and calculated using SAS proc corr. Stepwise regression analysis will be conducted using SAS proc reg to determine the influence of all measured factors on the intake of bitter foods. If a bitter stimulus is commonly found in specific food item the affective ratings of the stimulus will be included in the regression model. Moderator effects will be assessed using the method from Baron and Kenny 1986. If liking and/or disliking scores are significant, External Preference Mapping (Greenhoff and MacFie 1994) will be used on the affective and temporal data to identify favorable bitterness traits. Findings will be disseminated through peer-reviewed journal publications and conference proceedings. Project success will be evaluated based on the number of publications and conference proceedings, impact factor of the published journal, and citations.

Progress 05/01/19 to 04/30/21

Outputs
Target Audience:The target audience of the research project during the current reporting period include attendees of a sensory science symposium from academia and the food industry, attendees of the PI's dissertation seminar and readers of mulitple scientific journals publishing research pertaining to smell and taste perception, food choice, and consumer research. Changes/Problems:Research using human subjects is currently limited due to COVID-19 and social distancing precautionary measures. The PI was able to complete her degree and the major research objectives outlined in the proposal, although some changes to the research plan and study design (e.g., number of bitter stimuli and foods tested) were made. The project is concluding earlier than the inital timeline stated. What opportunities for training and professional development has the project provided?The project has provided multiple training opportunities for the PI. The project PI has received one-on-one training from her mentor to improve her research skills. This includes training in best practices for data collection, data analysis, and science communication. The PI was also able to attend an international conference where she was able to present her research during both an oral and poster presentation. Conference attendance also included networking and learning about the newest scientific methods and findings. The PI is also able to continue her professional development through memberships of various scientific organizations. How have the results been disseminated to communities of interest?The results of this research have been disseminated through publications, conference oral and poster presentations, and the PI's virtual defense seminar and dissertation. What do you plan to do during the next reporting period to accomplish the goals? Nothing Reported

Impacts
What was accomplished under these goals? A diet high in certain nutrients from plants has been shown to reduce the risk of heart disease, stroke, and cancer. Food and beverage products high in these nutrients include vegetables, fruits, green tea, and dark chocolate. However, consumption of these foods and nutrients is low, as evidenced by recent reports indicating that all age-sex groups failed to meet the recommended intake levels of all vegetable groups. One deterrent to consumption is bitter taste, although there are many other factors such as cost, availability, and accessibility. Bitterness is characteristically aversive to infants and young children, and more pleasant tastes like sweetness and saltiness are preferred. However, humans consume bitter food products like black coffee and bitter melon and the demand for products like bitter beer is rising. There is limited research studying why the liking of certain bitter foods does not generalize to all bitter foods. Understanding the factors driving the consumption and avoidance of bitter foods is the key to increasing the consumption of healthy, bitter foods. To answer this question, we studied differences in the perception of bitter tasting compounds and personality and behavioral differences between groups of individuals that either consume or avoid bitter foods. The overall goal of the current reporting period was to determine how individual differences (e.g., personality and behavioral measures, taste perception) and differences between bitter stimuli (i.e., temporal parameters) influence the liking and disliking of bitter foods. The following objectives from the overall project goals were addressed: 1) evaluate the temporal parameters of multiple intensity-matched bitter stimuli found in food products, 2) identify the effect of sugar-induced mixture suppression on the temporal parameters of bitter stimuli, and 3) determine the influence of temporal parameters and personality measures on the liking and disliking of bitter stimuli and intake of bitter foods. Objective 1) was accomplished by conducting a time-intensity research study using ten bitter stimuli found in food and beverage products. The data collected for this objective includes the temporal intensity curves from members of the trained panel. From these curves, we were able to extract various parameters related the temporal perception of the bitter stimuli such as the initial delay in perception, rate of onset before and after swallowing, and rate of decay (decrease in aftertaste). To analyze the data, we created python code to extract and calculate the various curve parameters. This code will be made publicly available at the time of publication of the research. The findings of the time-intensity study showed a clustering of two different groups of bitter stimuli based on their temporal parameters. Differences between the groups include the rate of onset of bitterness and the rate of decay of the lingering aftertaste of the bitterants. This data supports the notion that differences in temporal perceptions of bitter stimuli exist. Further research may utilize the findings of this research. Potential additional studies include determining the chemical and biological causes for the temporal differences between bitter stimuli and determining if temporal perceptions are perceived in complex food or beverage systems with additional textural properties. Objective 2) was partially accomplished by testing for perceptual differences of model bitter beverages made with bitter stimuli of differing perceptual qualities. In this research study, we were able to collect preliminary data on how additional beverage ingredients may influence the regional and temporal qualities of bitter stimuli (i.e., masking or suppressive effects). However, due to time and testing restraints we were unable to fully design and conduct a research study focusing specifically on sugar-induced mixture suppression. Notably, the findings of Objective 1) will be able to guide future work involving sugar-induced mixture suppression of bitter stimuli possessing differing temporal percepts. Objective 3) was accomplished by conducting two separate research studies investigating the influence of personality measures on the liking and intake of a bitter beverage system. In the first research study, the bitter beverage of focus was pale ale style beers. The data collected for this study included liking and intensity ratings for three beer samples of varying levels of bitterness and measures of various personality from study participants. Various statistical models were created to understand which measured variables influenced the liking and intake of the bitter beverage. One significant finding from this study was the effect of the interaction between bitter taste perception and the score from the Sensation Seeking personality trait on the liking rating of a bitter pale ale beer. Our model showed Sensation Seeking only led to an increase in liking when a participant reported a higher bitter intensity rating for a quinine taste solution. This data shows high sensation seekers need feedback via the strong bitterness of the pale ales to confirm the novelty and complexity of the beer. This is an important finding because it illustrates the importance of accounting for differences in personality traits when studying liking and intake of bitter products. Further research is needed to determine if this finding can be applied to other bitter food and beverage products. The second research study used non-alcoholic beer as a model beverage. Here, we tested if individuals were able to differentiate non-alcoholic beers made with different bitter stimuli and if these differences influenced liking. The findings of this study indicate individuals are able to differentiate beverages made with different bitter stimuli; however, these perceptual differences do not influence liking. This finding provides preliminary data to further study acquired liking of bitter products.

Publications

  • Type: Journal Articles Status: Published Year Published: 2020 Citation: Higgins, M. J., & Hayes, J. E. (2020). Discrimination of Isointense Bitter Stimuli in a Beer Model System. Nutrients, 12(6), 1560.
  • Type: Journal Articles Status: Published Year Published: 2019 Citation: Higgins, M. J., & Hayes, J. E. (2019). Regional variation of bitter taste and aftertaste in humans. Chemical Senses, 44(9), 721-732.
  • Type: Journal Articles Status: Published Year Published: 2020 Citation: Higgins, M. J., Bakke, A. J., & Hayes, J. E. (2020). Personality traits and bitterness perception influence the liking and intake of pale ale style beers. Food Quality and Preference, 103994.
  • Type: Journal Articles Status: Published Year Published: 2020 Citation: Higgins, M. J., Gipple, J. T., & Hayes, J. E. (2020). Common bitter stimuli show differences in their temporal profiles before and after swallowing. Food Quality and Preference, 104041.
  • Type: Conference Papers and Presentations Status: Accepted Year Published: 2019 Citation: Higgins MJ and Hayes JE. Personality traits and bitterness perception influence the liking and intake of pale ale style beers. Oral presentation at the Early Career Researcher Seminar and poster at the 13th Pangborn Sensory Science Symposium; 2019 July 28; Edinburgh, Scotland.


Progress 05/01/19 to 08/07/20

Outputs
Target Audience:The target audience of the research project during the current reporting period include attendees of a sensory science symposium from academia and the food industry, attendees of the PI's dissertation seminar and readers of mulitple scientific journals publishing research pertaining to smell and taste perception, food choice, and consumer research. Changes/Problems:Research using human subjects is currently limited due to COVID-19 and social distancing precautionary measures. The PI was able to complete her degree and the major research objectives outlined in the proposal, although some changes to the research plan and study design (e.g., number of bitter stimuli and foods tested) were made. The project is concluding earlier than the inital timeline stated. What opportunities for training and professional development has the project provided?The project has provided multiple training opportunities for the PI. The project PI has received one-on-one training from her mentor to improve her research skills. This includes training in best practices for data collection, data analysis, and science communication. The PI was also able to attend an international conference where she was able to present her research during both an oral and poster presentation. Conference attendance also included networking and learning about the newest scientific methods and findings. The PI is also able to continue her professional development through memberships of various scientific organizations. How have the results been disseminated to communities of interest?The results of this research have been disseminated through publications, conference oral and poster presentations, and the PI's virtual defense seminar and dissertation. What do you plan to do during the next reporting period to accomplish the goals? Nothing Reported

Impacts
What was accomplished under these goals? A diet high in certain nutrients from plants has been shown to reduce the risk of heart disease, stroke, and cancer. Food and beverage products high in these nutrients include vegetables, fruits, green tea, and dark chocolate. However, consumption of these foods and nutrients is low, as evidenced by recent reports indicating that all age-sex groups failed to meet the recommended intake levels of all vegetable groups. One deterrent to consumption is bitter taste, although there are many other factors such as cost, availability, and accessibility. Bitterness is characteristically aversive to infants and young children, and more pleasant tastes like sweetness and saltiness are preferred. However, humans consume bitter food products like black coffee and bitter melon and the demand for products like bitter beer is rising. There is limited research studying why the liking of certain bitter foods does not generalize to all bitter foods. Understanding the factors driving the consumption and avoidance of bitter foods is the key to increasing the consumption of healthy, bitter foods. To answer this question, we studied differences in the perception of bitter tasting compounds and personality and behavioral differences between groups of individuals that either consume or avoid bitter foods. The overall goal of the current reporting period was to determine how individual differences (e.g., personality and behavioral measures, taste perception) and differences between bitter stimuli (i.e., temporal parameters) influence the liking and disliking of bitter foods. The following objectives from the overall project goals were addressed: 1) evaluate the temporal parameters of multiple intensity-matched bitter stimuli found in food products, 2) identify the effect of sugar-induced mixture suppression on the temporal parameters of bitter stimuli, and 3) determine the influence of temporal parameters and personality measures on the liking and disliking of bitter stimuli and intake of bitter foods. Objective 1) was accomplished by conducting a time-intensity research study using ten bitter stimuli found in food and beverage products. The data collected for this objective includes the temporal intensity curves from members of the trained panel. From these curves, we were able to extract various parameters related the temporal perception of the bitter stimuli such as the initial delay in perception, rate of onset before and after swallowing, and rate of decay (decrease in aftertaste). To analyze the data, we created python code to extract and calculate the various curve parameters. This code will be made publicly available at the time of publication of the research. The findings of the time-intensity study showed a clustering of two different groups of bitter stimuli based on their temporal parameters. Differences between the groups include the rate of onset of bitterness and the rate of decay of the lingering aftertaste of the bitterants. This data supports the notion that differences in temporal perceptions of bitter stimuli exist. Further research may utilize the findings of this research. Potential additional studies include determining the chemical and biological causes for the temporal differences between bitter stimuli and determining if temporal perceptions are perceived in complex food or beverage systems with additional textural properties. Objective 2) was partially accomplished by testing for perceptual differences of model bitter beverages made with bitter stimuli of differing perceptual qualities. In this research study, we were able to collect preliminary data on how additional beverage ingredients may influence the regional and temporal qualities of bitter stimuli (i.e., masking or suppressive effects). However, due to time and testing restraints we were unable to fully design and conduct a research study focusing specifically on sugar-induced mixture suppression. Notably, the findings of Objective 1) will be able to guide future work involving sugar-induced mixture suppression of bitter stimuli possessing differing temporal percepts. Objective 3) was accomplished by conducting two separate research studies investigating the influence of personality measures on the liking and intake of a bitter beverage system. In the first research study, the bitter beverage of focus was pale ale style beers. The data collected for this study included liking and intensity ratings for three beer samples of varying levels of bitterness and measures of various personality from study participants. Various statistical models were created to understand which measured variables influenced the liking and intake of the bitter beverage. One significant finding from this study was the effect of the interaction between bitter taste perception and the score from the Sensation Seeking personality trait on the liking rating of a bitter pale ale beer. Our model showed Sensation Seeking only led to an increase in liking when a participant reported a higher bitter intensity rating for a quinine taste solution. This data shows high sensation seekers need feedback via the strong bitterness of the pale ales to confirm the novelty and complexity of the beer. This is an important finding because it illustrates the importance of accounting for differences in personality traits when studying liking and intake of bitter products. Further research is needed to determine if this finding can be applied to other bitter food and beverage products. The second research study used non-alcoholic beer as a model beverage. Here, we tested if individuals were able to differentiate non-alcoholic beers made with different bitter stimuli and if these differences influenced liking. The findings of this study indicate individuals are able to differentiate beverages made with different bitter stimuli; however, these perceptual differences do not influence liking. This finding provides preliminary data to further study acquired liking of bitter products.

Publications

  • Type: Journal Articles Status: Published Year Published: 2020 Citation: Higgins, M. J., & Hayes, J. E. (2020). Discrimination of Isointense Bitter Stimuli in a Beer Model System. Nutrients, 12(6), 1560.
  • Type: Journal Articles Status: Published Year Published: 2019 Citation: Higgins, M. J., & Hayes, J. E. (2019). Regional variation of bitter taste and aftertaste in humans. Chemical Senses, 44(9), 721-732.
  • Type: Journal Articles Status: Published Year Published: 2020 Citation: Higgins, M. J., Bakke, A. J., & Hayes, J. E. (2020). Personality traits and bitterness perception influence the liking and intake of pale ale style beers. Food Quality and Preference, 103994.
  • Type: Journal Articles Status: Published Year Published: 2020 Citation: Higgins, M. J., Gipple, J. T., & Hayes, J. E. (2020). Common bitter stimuli show differences in their temporal profiles before and after swallowing. Food Quality and Preference, 104041.
  • Type: Conference Papers and Presentations Status: Accepted Year Published: 2019 Citation: Higgins MJ and Hayes JE. Personality traits and bitterness perception influence the liking and intake of pale ale style beers. Oral presentation at the Early Career Researcher Seminar and poster at the 13th Pangborn Sensory Science Symposium; 2019 July 28; Edinburgh, Scotland.


Progress 05/01/19 to 04/30/20

Outputs
Target Audience:The target audience of the research project during the current reporting period conferenceattendees of a sensory science symposium from academia and the foodindustry and readers of a chemoreception publication. Changes/Problems:Research using human subjects is currently limited due to COVID-19 social distancing measures, but the PI and research team will explore additional research methods to study factors related to food choice and intake of bitter food products.This includes contact-less research methods such as online focus groups and surveys and home-use tests. What opportunities for training and professional development has the project provided?The project has provided multiple training opportunities for the PI. The project PI has received one-on-one training from her mentor to improve her research skills. This includes training in best practices for data collection, data analysis, and science communication. The PI was also able to attend an international conference where she was able to present her research during both an oral and poster presentation. Conference attendance also included networking and learning about the newest scientific methods and findings. The PI is also able to continue her professional development through memberships of various scientific organizations. How have the results been disseminated to communities of interest?The results of this research have been disseminated through publications and conference presentations. What do you plan to do during the next reporting period to accomplish the goals?During the next reporting period, the project PI will complete all research goals. This includes conducting any final research projects and writing research publications to disseminate the research findings. Research using human subjects is currently limited due to COVID-19 social distancing measures, but the PI and research team will explore additional research methods to study factors related to food choice and intake of bitter food products. For professional development goals, the PI will continue to develop her research and science communication skills and will graduate with a doctoral degree. To obtain these goals, she will continue to receive one-on-one training and will prepare for her disseration defense.

Impacts
What was accomplished under these goals? A diet high in certain nutrients from plants has been shown to reduce the risk of heart disease, stroke, and cancer. Food and beverage products high in these nutrients include vegetables, fruits, green tea, and dark chocolate. However, consumption of these foods and nutrients is low as recent reports indicate that all age-sex groups failed to meet the recommended intake levels of all vegetable groups. One deterrent to consumption is bitter taste, although there are many other factors such as cost, availability, and accessibility. Bitterness is characteristically aversive to infants and young children, and more pleasant tastes like sweetness and saltiness are preferred. However, humans consume bitter food products like black coffee and bitter melon and the demand for products like bitter beer is rising. There is limited research studying why the liking of certain bitter foods does not generalize to all bitter foods. Understanding the factors driving the consumption and avoidance of bitter foods is the key to increasing the consumption of healthy, bitter foods. To answer this question, we studied differences in the perception of bitter tasting compounds and personality and behavioral differences between groups of individuals that either consume or avoid bitter foods. The overall goal of the current reporting period was to determine how individual differences (e.g., personality and behavioral measures) and differences between bitter stimuli (i.e., temporal parameters) influence the liking and disliking of bitter foods. The following objectives from the overall project goals were addressed: 1) evaluate the temporal parameters of multiple intensity-matched bitter stimuli found in food products, and 3) determine the influence of temporal parameters and personality measures on the liking and disliking of bitter stimuli and intake of bitter foods. Objective 1) was accomplished by conducting a time-intensity research study using ten bitter stimuli found in food and beverage products. The data collected for this objective includes the temporal intensity curves from members of the trained panel. From these curves, we were able to extract various parameters related the temporal perception of the bitter stimuli such as the initial delay in perception, rate of onset before and after swallowing, and rate of decay (decrease in aftertaste). To analyze the data, we created a python code to extract and calculate the various curve parameters. This code will be made publicly available at the time of publication of the research. The findings of the time-intensity study showed a clustering of two different groups of bitter stimuli based on their temporal parameters. Differences between the groups include the rate of onset of bitterness and the rate of decay of the lingering aftertaste of the bitterants. This data supports the notion that differences in temporal perceptions of bitter stimuli exist. Additional research using the findings of this research as a foundation include determining if the temporal differences are present in complex food or beverage systems and if the differences in perception lead to differences in liking and intake of bitter foods. Objective 2) was partially accomplished by conducting a research study investigating the influence of personality measures on the liking and intake of a bitter beverage system. The bitter beverage of focus for the following research was pale ale style beers. The data collected for this objective include liking and intensity ratings for three beer samples of varying levels of bitterness and measures ofvarious personalityfrom study participants. Various statistical models were created to understand which measured variables influenced the liking and intake of the bitter beverage. One significant finding from study was the interaction between bitter taste perception and the score from the Sensation Seeking personality trait on the liking rating of a bitter pale ale beer. Our model showed Sensation Seeking only led to an increase in liking when a participant reported a higher bitter intensity rating for a quinine taste solution. This data showshigh sensation seekers need feedback via the strong bitterness of the pale ales to confirm the novelty and complexity of the beer. Further research is needed to determine if this finding can be applied to other bitter food and beverage products.

Publications

  • Type: Journal Articles Status: Published Year Published: 2019 Citation: Higgins, M. J., & Hayes, J. E. (2019). Regional variation of bitter taste and aftertaste in humans. Chemical Senses, 44(9), 721-732.
  • Type: Conference Papers and Presentations Status: Other Year Published: 2019 Citation: Higgins MJ and Hayes JE. Personality traits and bitterness perception influence the liking and intake of pale ale style beers. Oral presentation at the Early Career Researcher Seminar and poster at the 13th Pangborn Sensory Science Symposium; 2019 July 28; Edinburgh, Scotland.
  • Type: Journal Articles Status: Awaiting Publication Year Published: 2020 Citation: Higgins MJ, AJ Bakke, and Hayes JE. (in press). Personality traits and bitterness perception influence the liking and intake of pale ale style beers. Food Quality and Preference.
  • Type: Journal Articles Status: Under Review Year Published: 2020 Citation: Higgins MJ, JT Gipple, and Hayes JE. (under review). Common bitter stimuli show differences in their temporal profiles before and after swallowing. Food Quality and Preference.