Source: CLEMSON UNIVERSITY submitted to NRP
SOUTH CAROLINA AQUACULTURE FUTURES -EVALUATING SOCIOECONOMIC POTENTIALS FOR RURAL COMMUNITIES AND LIMITATIONS FOR ENTREPRENEURS
Sponsoring Institution
National Institute of Food and Agriculture
Project Status
COMPLETE
Funding Source
Reporting Frequency
Annual
Accession No.
1019103
Grant No.
2019-67024-29671
Cumulative Award Amt.
$149,630.00
Proposal No.
2018-08523
Multistate No.
(N/A)
Project Start Date
Aug 1, 2019
Project End Date
Dec 31, 2022
Grant Year
2019
Program Code
[A1641]- Agriculture Economics and Rural Communities: Markets and Trade
Recipient Organization
CLEMSON UNIVERSITY
(N/A)
CLEMSON,SC 29634
Performing Department
(N/A)
Non Technical Summary
The South Carolina (SC) aquaculture industry is embryonic. Despite the recognized advantages of rural aquaculture, little research has been done to assess its direct, indirect, and induced impacts on food security and poverty mitigation, especially in SC. Our proposed project will integrate our teams' acquired multidisciplinary knowledge around the economic, regulatory, and social factors limiting the growth of shellfish aquaculture in South Carolina. This will enable the development of a framework outliningsuccessful approaches to the creation and expansion of the local aquaculture industry. Development of a local capacity to farm shellfish will provide direct employment opportunities, relieve pressures from regional harvests, increase prospects for augmenting and/or restoring native reefs, grow the number of tourist-friendly activities, and provide additional environmental education opportunities. Our team approach integrating efforts from academics, economic developers, state agencies, and private businesses will address directly identified questions and obstacles to aquaculture development towards the advancement of innovative solutions. Specifically we will (1) investigate growers' and consumers' perceptions of local grow-out of shellfish; (2) apply standardized sociological techniques to identify societal and stakeholder understandings and perceptions as well as potential conflicts to aquaculture development; (3) use IMPLAN software to assess economic potential and develop a rigorous economic model along with a putative business plan that maximizes the chances for success; (4) integrate our understandings from 1-3 with an analysis of SC policies to identify the most appropriate path forward.
Animal Health Component
10%
Research Effort Categories
Basic
50%
Applied
10%
Developmental
40%
Classification

Knowledge Area (KA)Subject of Investigation (SOI)Field of Science (FOS)Percent
60308113010100%
Knowledge Area
603 - Market Economics;

Subject Of Investigation
0811 - Shellfish;

Field Of Science
3010 - Economics;
Goals / Objectives
The proposed project has been designed to respond to the stakeholder-identified needs to better understand social and stakeholder knowledge and perception, as well as identifying potential areas of improvement, regarding aquaculture development in SC. The three objectives of this proposed study are: (1) to understand current producers' and consumers' support and opposition toward local aquacultures (specifically shellfish) products, as well as knowledge of producers production methods in SC; (2) to determine a framework highlighting policy pathways and barriers to the development of aquaculture; and (3) to determine the economic impact analysis for aquaculture in SC.
Project Methods
1- This project will incorporate three primary project activities; surveys, interviews, and economic impact modelling, to develop a framework for a successful South Carolina aquaculture industry. We will focus on the shellfish industry (including shrimp, oyster, and clam) for our framework of this seed proposal and we will expand the results of this proposed study to other types of aquaculture products in SC. We will establish a baseline database for the shellfish industry in the state. As well, we will investigate consumers' perception towards and estimate willingness to pay (WTP) for local shellfish products, and an understanding of the market opportunities and constrains of current aquaculture suppliers in the state. These activities will help generate a map of local shellfish channels and market structure in SC. Data from surveys and other documents related to the state of the aquaculture industry will be used to build an economic impact model of this sector.2-Economic impact analysis for aquaculture in South Carolina will be carried out using the Impact analysis for Planning (IMPLAN) economic modeling system. IMPLAN is the most widely-known input-output (IO) model in the field, having been in existence for some forty years. It has developed a reputation of reliability in both academic and commercial applications. Co-PD (Dr. Carey) who has extensive experience in using IMPLAN for economic impact analysis will conduct this task.Survey results will be processed and input to the IMPLAN input-output (IO) economic modeling platform in order to estimate total economic impact. Total impact is the sum of direct, indirect, and induced effects. IMPLAN reports estimates in terms of the following metrics:Employment (i.e., jobs created over and above those that the economy would have created independent of aquaculture activities);Wage income (aggregated at the county and/or state level);Value added (the impact on the dollar value of all goods sold less the cost of inputs; this is roughly equivalent to regional gross domestic product or GDP), andOutput (total sales).IMPLAN will also be used to generate a list of the top industry sectors impacted by aquaculture. The IMPLAN model will generate an economic impact estimate economic impacts in all 46 counties in South Carolina, including "spillover" effects into counties not engaged in aquaculture, and for the state as a whole.

Progress 08/01/19 to 12/23/22

Outputs
Target Audience:During the period of this project, we reached out to shellfish growers in South Carolina (SC) and conducted interviews with them. South Carolina Shellfish Growers Association is our main stakeholder and at the beginning of the project we conducted regular conversation and meetings with them. South Carolina Department of Agriculture (SCDA), SC Farm Bureau,South Carolina Department of Natural Resources (SCDNR) were part of our stakeholders and we reached out to them as well during the survey design process and for conducting webinar.We, also, collaborated with the South Carolina (SC) Sea Grant Living Marine Resources Program Specialist and the SC Sea Grant Assistant Director for Development and Extension, Clemson Extension agents, and University of Coastal Carolina to conduct our workshop, webinar, and to design of the surveys and questionnaire. Also, we surveyed more than 1200 residents of SC and Southeast of the USA about their perception towards eating and their willingness to pay for locally grown shellfish products. In addition, in 2022, we have met with shellfish growers in South Carolina (SC) several times to listen their needs and to identify potential areas of growth and improvement, regarding aquaculture development and marketing in SC. These meetings where mainly held in town of McClellanville SC where SC shellfish growers are hoping to establish a fishery school collaborating with Clemson University and SC Sea Grant. Also, a Senior Extension Associate of Clemson Extension, a collaborator of this project, worked with one of the major shellfish growers of the state to establish The Cape Romain Oyster Cooperative in Town of McClellanville SC. The collaboration with shellfish growers through a series of meetings and interviews resulted in designing the IMPLAN model to estimate the economic impact of shellfish production in SC. Changes/Problems:The biggest challenge of our study this year was COVID-19 in-person meetings restrictions. Due to COVID restrictions, we had to make delicate arrangements for travelling to shellfish producers' farms and also, we conducted online interviews in several cases. Also, instead of having in-person workshops, we ended up conducting an online webinar (as the alternative) for dissemination of our study results. Another challenging part of the study was reaching out to growers. Harvest season is a busy time for growers, and it made it a little bit challenging to reach out to them during that time. What opportunities for training and professional development has the project provided?- We conducted several in - person meetings with SC shellfish growers, with Extension Agents, and with SC Sea Grant Shellfish Aquaculture Program Specialist to disseminate the results of our study (publications and infosheets) and, to discuss next steps for research on enhancing and developing aquaculture industry in SC. Also, we had several meetings on environmental benefits of oyster growing in SC (e.g., improving flood mitigation and water quality) through living shorelines strategies. Also, we continued our effort for establishing fishery school through meetings with stakeholders from town of McClellanville SC on enhancing working waterfronts where fishers and shellfish growers land their catch and on how next generation of growers can receive technical information. We published an Extension journal article to provide perspective towards the market recovery for oyster growers after COVID-19, listed below: Richards, S., Motallebi, M. (2021). New Survey Shows COVID-19 Impacts on South Carolina Oyster Farmers and Offers Hope for a Faster Recovery. Journal of Agriculture, Food Systems, and Community Development 10(2), 1 - 4. DOI: https://doi.org/10.5304/jafscd.2021.102.016. Also, we presented several oral presentations in the 2021 Aquaculture America conference, 2021 Food Distribution Research Society Annual Conference, and 2022 Western Agricultural Economics Association, 2022 Aquaculture Canada and World Aquaculture Society North America, 2022. - This project also provided opportunity for funding and research questions for a Master and a Ph.D. student. Both students completed their studies and published their thesis and dissertation. MS thesis: David Samuel Cheplick, M.S. Studies in Consumption and Production of South Carolina Aquaculture Products, December 2021. Ph.D. Dissertation: Steven Todd Richards, Ph.D. Factors Affecting Consumer and Restaurant Procurement Purchasing Decisions and Willingness to Pay for Local Proteins: A Case Study for South Carolina, May 2022. -We held an in-person workshop for more than 20 attendees at the Baruch Institute of Coastal Ecology for the SC Farm Bureau Ag in Classroom program for teachers presenting the economic impact of aquaculture industry and opportunities that shellfish industry is providing to SC economy and rural development. This program is a collaboration with SC Farm Bureau and SC Sea Grant. Teachers attending this meeting will promote the benefits of SC shellfish industry to K1-12 students. How have the results been disseminated to communities of interest?Collaborating with SC Sea Grant, SC Shellfish Growers Association, and Clemson Cooperative Extension published an infosheet on The Economic Contribution of Oyster Mariculture in South Carolina and distributed it via email, posting it on Sea Grant Website, and through Social Media. Please see below link: https://www.scseagrant.org/wp-content/uploads/Economic-Contribution-of-Oyster-Mariculture-SC.pdf We published two journal articles (titled: Seafood Consumption Preferences and Attributes Influencing Awareness of South Carolina Aquaculture Products. Journal of Food Distribution Research) and (titled: Factors Affecting Consumer Purchasing Decisions and Willingness to Pay for Oysters in South Carolina, Journal of Food Distribution Research). Due to the restrictions of COVID-19 in-person meetings, we could not hold an in-person workshop in 2020. Instead, we provided a state-wide webinar to shellfish growers, USDA, Farm Bureau, SC Dep. of Natural Resources, SC Sea Grant consortium, Clemson Extension agents, restaurant owners, restaurant managers, and chefs. More than 70 people registered, and we provided all the attendees with a link to the webinar. Maine Marine Extension and Virginia Seafood AREC participated in our webinar which shows that our work is reaching out to other states. You can access to the webinar materials through: https://clemson.box.com/s/eool0runedlzf2ncu5i0pg8z7x88d48q Also, we designed an info-sheet based on the results of our projects and sent them to shellfish growers in SC. Also, we have presented five oral presentations in different conferences. Listed below: Richards, S., Motallebi, M., Vassalos, M. (August 2022). US Coastal Restaurant Food Procurers Survey Highlights Marketing Opportunities for Local Aquaculture and Seafood Producers. Aquaculture Canada and World Aquaculture Society North America. St. John's, Newfoundland, Canada. Richards, S., Vassalos, M., Motallebi, M. (June 2022). National Restaurant Food Procurers Survey Highlights Marketing Opportunities for Local Meat and Seafood Producers. 2022 Western Agricultural Economics Association. Santa Fe, New Mexico. Richards, S., Vassalos, M., Motallebi, M. (October 2021). Oyster Consumer Preference Survey Helps Focus South Carolina Oyster Marketing Efforts. Food Distribution Research Society Annual Conference. Dallas/Fort Worth, Texas. (Virtual.) Richards, S., Motallebi, M. (August 2021). Survey Captures South Carolina Oyster Consumer Preferences. Aquaculture America. San Antonio, Texas. Gorstein, M., Carey, R., Cheplick*, D., Gains, G., Richards, S., Motallebi, M. (August 2021). South Carolina's First Oyster Mariculture Industry Outlook Assessment. Aquaculture America. San Antonio, Texas. We are planning to attend the 2023 Oyster South meeting and disseminate the results of this study to shellfish growers in the Southeast through infosheets and distributing our articles. What do you plan to do during the next reporting period to accomplish the goals? Nothing Reported

Impacts
What was accomplished under these goals? 1- In consumer side of the market, we conducted surveys on South Carolina residents' perceptions towards local seafood consumption and local oyster marketing and have published two journal articles based on these surveys. Generally, residents of SC are willing to purchase and pay a premium for local shellfish products and the oyster consumers mentioned that if a seafood market existed in their area, they would buy 2-3 times as many oysters. Age and household income are two main factors for willingness to pay for local oysters. Also, most respondents to our survey didn't know that the majority of seafood in the market is not produced locally. We published two journal articles listed below as a result of these surveys: Richards, S., Vassalos, M., Motallebi, M. (2022). Factors Affecting Consumer Purchasing Decisions and Willingness to Pay for Oysters In South Carolina. Journal of Food Distribution Research 53(2), pp. 1-25. Cheplick, D., Motallebi, M., Richards, S., Dickes, L., Gaines, G., Walters, K. (2021). Seafood Consumption Preferences and Attributes Influencing Awareness of South Carolina Aquaculture Products. Journal of Food Distribution Research 52(3), pp. 24-45. We also, we conducted one survey on the East Coast of the USA residents' perceptions towards locally grown Clam marketing and consumption. Twelve hundred (1200) responses were collected, and we are in the process of analyzing the data. 2- We also conducted a national survey and some questions for restaurants managers and procurements about their willingness to pay for and barriers to buy local seafood. Results show that restaurants are willing to pay an average of 50% more for local seafood and desire to buy 65% more local seafood. Barriers to buying more local seafood are difficulty sourcing (48.5%), inconsistent quality (42.5%), and a lack of finished processing (26.6%). Surveys revealed solutions to these barriers to include: more wholesale markets or buying points (83%), aggregators of local seafood (50%), and more distribution of local seafood (33%). 3- In the producers' side of the market, we designed an oyster in 2019 and a clam economic outlook questionnaire in 2021 for SC and interviewed oyster and clam growers. In addition, we focus on barriers and issues for expanding these markets in SC. We completed the IMPLAN model results for SC Oyster outlook and our results showed that in 2019 the South Carolina oyster growers contribute another 130 jobs and $8.7 million in output. Also results of our interviews with oyster growers show that the lack of oyster seed as the most pressing constraint in the growth of the South Carolina Oyster industry. Currently, producers cannot meet the demand from South Carolina restaurants. Investing in seed production will make it possible to double the size of the industry's output within 2 years and all of this output will remain in South Carolina. These results were presented in a state-wide webinar (title: on Shellfish Mariculture in South Carolina: Market Trends) to SC Shellfish growers, SC Department of Agriculture, SC Farm Bureau, Clemson Extension, University of Coastal Carolina, and SC Sea Grant. More than 71 people registered for the webinar and we sent the video of the webinar to attendees afterwards. In addition, we published an infosheet based on the results of this study. After COVID restrictions were lifted we finished interviews with clam growers and IMPLAN model was developed for analyzing economics impact of clam growing in SC in 2021. Based on interview data gathered from clam growers in the state, total clam production in South Carolina in 2021 generates a total economic impact of an estimated 54 jobs and $4.4 million in output (total sales) in the eight-county coastal region of the state. The estimated statewide impact on the economy is 133 jobs and $11.0 million in output. These impacts include direct, indirect, and induced effects. Inputs to the model included direct employment and sales (wholesale and retail) by clam producers, investment spending by clam producers, and gross sales of South Carolina grown clams at restaurants.

Publications

  • Type: Journal Articles Status: Published Year Published: 2021 Citation: Richards, S., Motallebi, M. (2021). New Survey Shows COVID-19 Impacts on South Carolina Oyster Farmers and Offers Hope for a Faster Recovery. Journal of Agriculture, Food Systems, and Community Development 10(2), 1 - 4. DOI: https://doi.org/10.5304/jafscd.2021.102.016.
  • Type: Journal Articles Status: Published Year Published: 2022 Citation: Richards, S., Vassalos, M., Motallebi, M. (2022). Factors Affecting Consumer Purchasing Decisions and Willingness to Pay for Oysters In South Carolina. Journal of Food Distribution Research 53(2), pp. 125.


Progress 08/01/21 to 07/31/22

Outputs
Target Audience:We reached out to shellfish growers in South Carolina (SC) and conducted interviews with them and this year our main target was clam growers. South Carolina Shellfish Growers Association is our main stakeholder and we communicated with them periodically. The South Carolina Department of Agriculture (SCDA), and South Carolina Farm Bureau were part of our stakeholder groups and we reached out to them to disseminate the results of our research. We collaborated with the South Carolina Sea Grant Living Marine Resources Program Specialist, South Carolina Sea Grant Shellfish Aquaculture Program Specialist, and the South Carolina Sea Grant Assistant Director for Development and Extension programs for designing the surveys and conducting meetings, a workshop, and a webinar. A Clemson Extension Associate was the main source for connecting us with shellfish growers in SC and also, we worked with the Clemson Water Resources Extension Agents for distributing the articles and infosheet that were produced from the results of this study. As a result of interaction will the SC Farm Bureau, we had a workshop on July 25th for their Ag in Classroom program for SC teachers on history of shellfish production and economic impact of aquaculture industry in SC. This year, we designed and distributed two surveys: 1- first survey focused on consumers' preference for SC oysters and this survey was distributed in metropolitans of SC (Charleston, Greenville, and Columbia), Charlotte, NC and Savannah, GA; 2- second survey focused on the East Coast consumers' preference for SC clams and their perceptions towards SC Clam marketing . The results of these two surveys are under review for publications. Also, we are conducting interviews with clam growers to assess the economic benefits of clam industry in SC and the results of these interviews will be used as inputs for the SC clam industry IMPLAN model. Changes/Problems:The biggest challenge of our study this year was still some COVID-19 restrictions in regards with in-person meetings. Due to COVID restrictions, we had to delay some of in-person meetings with the growers to the point that it was their harvest season. Harvest season is a busy time for growers, and it made it a little bit challenging to reach out to them. What opportunities for training and professional development has the project provided?This year, we conducted several in-person meetings with SC shellfish growers and virtual meetings with Extension Agents to disseminate the results of our study and, discuss next steps for research on enhancing and developing aquaculture industry in SC. These meetings provided new ideas for establishing fishery school in McClellanville SC and on enhancing working waterfronts where fishers and shellfish growers land their catch. Also, we presented four oral presentations atthe 2021 Aquaculture America Conference, Food Distribution Research Society Annual Conference, and the 2022 Western Agricultural Economics Association, and also will present one oral presentation in Aquaculture Canada and World Aquaculture Society North America, 2022. Richards, S., Motallebi, M., Vassalos, M. (August 2022). US Coastal Restaurant Food Procurers Survey Highlights Marketing Opportunities for Local Aquaculture and Seafood Producers. Aquaculture Canada and World Aquaculture Society North America. St. John's, Newfoundland, Canada. Richards, S., Vassalos, M., Motallebi, M. (June 2022). National Restaurant Food Procurers Survey Highlights Marketing Opportunities for Local Meat and Seafood Producers. 2022 Western Agricultural Economics Association. Santa Fe, New Mexico. Richards, S., Vassalos, M., Motallebi, M. (October 2021). Oyster Consumer Preference Survey Helps Focus South Carolina Oyster Marketing Efforts. Food Distribution Research Society Annual Conference. Dallas/Fort Worth, Texas. (Virtual.) Richards, S., Motallebi, M. (August 2021). Survey Captures South Carolina Oyster Consumer Preferences. Aquaculture America. San Antonio, Texas. Gorstein, M., Carey, R., Cheplick, D., Gains, G., Richards, S., Motallebi, M. (August 2021). South Carolina's First Oyster Mariculture Industry Outlook Assessment. Aquaculture America. San Antonio, Texas. This project also provided opportunity for funding and research questions for a Master and a Ph.D. student. Both students completed their studies and published their thesis and dissertation. MS thesis: David Samuel Cheplick, M.S. Studies in Consumption and Production of South Carolina Aquaculture Products, December 2021. Ph.D. Dissertation: Steven Todd Richards, Ph.D. Factors Affecting Consumer and Restaurant Procurement Purchasing Decisions and Willingness to Pay for Local Proteins: A Case Study for South Carolina, May 2022. How have the results been disseminated to communities of interest?We held an in-person workshop for more than 20 attendees at the Baruch Institute of Coastal Ecology for the SC Farm Bureau Ag in theClassroom program for teachers presenting the economic impact of aquaculture industry and opportunities that shellfish industry is providing to SC economy and rural development. This program is a collaboration with SC Farm Bureau and SC Sea Grant. Teachers attending this meeting will promote the benefits of SC shellfish industry to K1-12 students. We published one journal article (titled: Seafood Consumption Preferences and Attributes Influencing Awareness of South Carolina Aquaculture Products. Journal of Food Distribution Research) this report cycle and one accepted (titled: Factors Affecting Consumer Purchasing Decisions and Willingness to Pay for Oysters in South Carolina, Journal of Food Distribution Research, will be published July 2022 issue). We are in the preparation process of two additional manuscripts (titled: Oyster Consumer Preference Survey Helps Focus South Carolina Oyster Marketing Efforts. AND Consumers' Willingness to Pay for Attributes of Locality and Sustainability of Seafood Products: A Choice Experiment For South Carolina Also, we have presented four oral presentations in different conferences and will be presenting another presentation in 2022 Aquaculture Canada and World Aquaculture Society North America. What do you plan to do during the next reporting period to accomplish the goals?1-We are working with shellfish growers specifically clam growers to conduct more interviews for designing the clam outlook for SC. The interviews will be happening the end of July 2022 and Aug 2022. 2-Working on two manuscripts and planning to complete the drafts by the end of Dec 2022. 3-Analyzing the Clam survey data and the results will be reported in the next reporting period. 4-We are planning to have a webinar for shellfish growers on the latest results of our study in Oct or Nov 2022.

Impacts
What was accomplished under these goals? The highlights of our ongoing project are following: This year, in the consumer side of the market, we conducted one survey on the East Coast of the USA residents' perceptions towards South Carolina Clam marketing and consumption. Twelve hundred (1200) responses were collected, and we are in the process of analyzing the data. We also conducted a national survey asking restaurants managers and procurements about their willingness to pay for and barriers to buy local seafood. Results show that restaurants are willing to pay an average of 50% more for local seafood and desire to buy 65% more local seafood. Barriers to buying more local seafood are difficulty sourcing (48.5%), inconsistent quality (42.5%), and a lack of finished processing (26.6%). Surveys revealed solutions to these barriers to include: more wholesale markets or buying points (83%), aggregators of local seafood (50%), and more distribution of local seafood (33%). This year, in the producers' side of the market, we designed a clam economic outlook questionnaire for SC and interviewed clam growers. We are in the process of running IMPLAN model to determine economic benefits of clam industry in the State of SC. We also completed the IMPLAN model results for SC Oyster outlook and our results show that the South Carolina oyster growers contribute another 130 jobs and $8.7 million in output. Also results of our interviews with oyster growers show that the lack of oyster seed as the most pressing constraint in the growth of the South Carolina Oyster industry. Currently, producers cannot meet the demand from South Carolina restaurants. Investing in seed production will make it possible to double the size of the industry's output within 2 years and all of this output will remain in South Carolina.

Publications

  • Type: Journal Articles Status: Accepted Year Published: 2022 Citation: Richards, S., Vassalos, M., Motallebi, M. (2021). Factors Affecting Consumer Purchasing Decisions and Willingness to Pay for Oysters In South Carolina. Journal of Food Distribution Research. Accepted.
  • Type: Journal Articles Status: Published Year Published: 2021 Citation: Cheplick*, D., Motallebi, M., Richards, S., Dickes, L., Gaines, G., Walters, K. (2021). Seafood Consumption Preferences and Attributes Influencing Awareness of South Carolina Aquaculture Products. Journal of Food Distribution Research 52(3), pp. 24-45.
  • Type: Theses/Dissertations Status: Published Year Published: 2021 Citation: MS thesis: David Samuel Cheplick, M.S. Studies in Consumption and Production of South Carolina Aquaculture Products, December 2021.
  • Type: Conference Papers and Presentations Status: Accepted Year Published: 2022 Citation: Richards, S., Motallebi, M., Vassalos, M. (August 2022). US Coastal Restaurant Food Procurers Survey Highlights Marketing Opportunities for Local Aquaculture and Seafood Producers. Aquaculture Canada and World Aquaculture Society North America. St. John's, Newfoundland, Canada.
  • Type: Conference Papers and Presentations Status: Accepted Year Published: 2022 Citation: Richards, S., Vassalos, M., Motallebi, M. (June 2022). National Restaurant Food Procurers Survey Highlights Marketing Opportunities for Local Meat and Seafood Producers. 2022 Western Agricultural Economics Association. Santa Fe, New Mexico.
  • Type: Conference Papers and Presentations Status: Accepted Year Published: 2021 Citation: Richards, S., Vassalos, M., Motallebi, M. (October 2021). Oyster Consumer Preference Survey Helps Focus South Carolina Oyster Marketing Efforts. Food Distribution Research Society Annual Conference. Dallas/Fort Worth, Texas. (Virtual.)


Progress 08/01/20 to 07/31/21

Outputs
Target Audience:We reached out to shellfish growers in South Carolina (SC) and conducted interviews with them. SC Shellfish Growers Association is our main stakeholder and we conduct monthly conversation with them. South Carolina Department of Natural Resources (SCDNR), SC Department of Agriculture (SCDA), and SC Farm Bureau were part of our stakeholders and we reached out to them. We collaborated with the South Carolina (SC) Sea Grant Living Marine Resources Program Specialist and the SC Sea Grant Assistant Director for Development and Extension. Changes/Problems:The bigget challenge of our study this year was COVID-19 in-person meetings restrictions. Due to COVID restrictions, we had to make delicate arrangements for travelling to shellfish producers' farms and also we conducted online interviews in several cases. Also, instead of having in-person workshops, we ended up conducting an online webinar (as the alternative) for dissemination of our study results. What opportunities for training and professional development has the project provided?We conducted several in-person interviews with SC Shellfish growers and conducted a webinar for the purpose of training and professional development for current shellfish producers and newcomers to production. We also send quarterly update to growers and provide them with info sheets about the results of our study. Also, we submitted three abstracts to the 2021 Aquaculture America conference and planning to present there. How have the results been disseminated to communities of interest?Due to the restrictions of COVID-19 in-person meetings, we could not hold an in-person workshop. Instead, we provided a state-wide webinar to shellfish growers, USDA, DNR, SC Sea Grant consortium, Clemson Extension agents, restaurant owners, restaurant managers, and chefs. More than 70 people registered, and we provided all the attendees with a link to the webinar. Maine Marine Extension and Virginia Seafood AREC participated in our webinar which shows that our work is reaching out to other states. You can access the webinar materials through: https://clemson.box.com/s/eool0runedlzf2ncu5i0pg8z7x88d48q Also, we designed info sheets based on the results of our projects and sent them to shellfish growers in SC. We published one journal article (titled: New survey shows COVID-19's impacts on South Carolina oyster farmers and offers hope for recovery; Journal of Agriculture, Food Systems, and Community Development) this year and another one is under-review. We are in the process of preparing two more manuscripts. Also, we have three accepted abstracts in 2021 Aquaculture America conference and are planning to present our results there. Abstracttitles are listed below: Gorstein, M., Carey, R., Cheplick, D., Gains, G., Richards, S., Motallebi, M. (April 2021). South Carolina's First Oyster Mariculture Industry Outlook Assessment. Aquaculture America 2021. San Antonio, Texas. Richards, S., Motallebi, M. (April 2021). Survey Captures South Carolina Oyster Consumer Preferences. Aquaculture America 2021. San Antonio, Texas. Cheplick, D., Motallebi, M., Vassalos, M., Gorstein, M. Consumer's Willingness to Pay for Attributes of Locality and Sustainability of Seafood Products: A Choice Experiment For South Carolina. Aquaculture America 2021. San Antonio, Texas. What do you plan to do during the next reporting period to accomplish the goals?We are planning to have at least one in-person workshop if the restrictions of COVID-19 in-person meetings are lifted. Otherwise, we will provide at least one webinar to update growers, state agencies, restaurant managers, SC Sea Grant, and other stakeholders about results of our project. We are planning to submit at least two more manuscripts. and we will conduct more interviews with shellfish growers and update our IMPLAN model.

Impacts
What was accomplished under these goals? The highlights of our ongoing project are following: In consumer side of the market, we conducted two state-wide surveyson South Carolina residents' perceptions towards local seafood consumption and local oyster marketing. We have published one and submitted one journal article. We are working on two more submissions. Generally, residents of SC are willing to purchase and pay a premium for local shellfish products and the oyster consumers mentioned that if a seafood market existed in their area, they would buy 2-3 times as many oysters. Age and household income are two main factors for willingness to pay for local oysters. Also, most respondents to our survey didn't know that the majority of seafood in the market is not produced locally. We determined through our interviews that there are many barriers to enhance aquaculture industry in SC. We categorized them into two main categories: production issues and post-harvest barriers. Production issues tend to be technical, environmental, and political in nature. Examples include a lack of oyster seed, cold weather killing shrimp spawn, and a slow producer licensing system involving both state and federal agencies. Post-harvest barriers, such as logistics and marketing, may be more in the realm of immediate influence. And, if these post-harvest barriers were removed, it can be reasonably assumed that market opportunities will encourage resolution of production issues. In producers' side of the market, we designed a shellfish economic outlook for SC and interviewed shellfish growers (mainly oyster growers). I conducted an IMPLAN analysis and concluded that total impact of oyster growers to the economy of SC is $8.7 M. We are modifying the results at this point and will improve the model by adding other shellfish growers to our analysis.

Publications

  • Type: Journal Articles Status: Under Review Year Published: 2021 Citation: Seafood Consumption Preferences and Attributes Influencing Awareness of South Carolina Aquaculture Products. Journal of Food Distribution Research. Under review.
  • Type: Journal Articles Status: Published Year Published: 2021 Citation: Richards, S., Motallebi, M. (2021). New Survey Shows COVID-19 Impacts on South Carolina Oyster Farmers and Offers Hope for a Faster Recovery. Journal of Agriculture, Food Systems, and Community Development 10(2), 1 - 4. DOI: https://doi.org/10.5304/jafscd.2021.102.016.
  • Type: Conference Papers and Presentations Status: Accepted Year Published: 2021 Citation: Gorstein, M., Carey, R., Cheplick, D., Gains, G., Richards, S., Motallebi, M. (April 2021). South Carolinas First Oyster Mariculture Industry Outlook Assessment. Aquaculture America 2021. San Antonio, Texas.
  • Type: Conference Papers and Presentations Status: Accepted Year Published: 2021 Citation: Richards, S., Motallebi, M. (April 2021). Survey Captures South Carolina Oyster Consumer Preferences. Aquaculture America 2021. San Antonio, Texas.
  • Type: Conference Papers and Presentations Status: Accepted Year Published: 2021 Citation: Cheplick, D., Motallebi, M., Vassalos, M., Gorstein, M. Consumers Willingness to Pay for Attributes of Locality and Sustainability of Seafood Products: A Choice Experiment For South Carolina. Aquaculture America 2021. San Antonio, Texas.
  • Type: Journal Articles Status: Other Year Published: 2021 Citation: Cheplick, D.S., Motallebi, M., Norman, W., Gains, G. (2021). Impacts of Off-Bottom Mariculture on Recreational Activities of South Carolina Coastal Residents. Sustainability. In preparation.
  • Type: Journal Articles Status: Other Year Published: 2021 Citation: Cheplick, D.S., Motallebi, M., Vassalos, M., Gorestien, M (2021). Consumers Willingness to Pay for Sustainability and Locality of Aquaculture and Wild Fisheries: A Choice Experiment for South Carolina


Progress 08/01/19 to 07/31/20

Outputs
Target Audience:We conducted a SC state-wide survey on consumer's preference for purchasing local shellfish products. Our target audience was SC coastal and inland residents. Changes/Problems:We might have to change our approach from in-person interviews with producers to mailing the questionnaire to them due to the COVID-19 outbreak. What opportunities for training and professional development has the project provided?We are training a MS student to design the survey and to conduct it. We also attended the Oyster South Conference in Feb in Wilmington, NC and our graduate student got a chance to talk with shellfish producers and academics to enhance his professional development. We were planning to conduct a focus group study with Shellfish producers this summer that we need to unfortunately postpone itdue to the COVID-19 outbreak. We will distribute an info-sheet that show resultsfrom our survey outcome to SC Shellfish producers. How have the results been disseminated to communities of interest?We were planning to conduct a focus group study with Shellfish producers this summer that we need to unfortunately postponedue to the COVID-19 outbreak. We will distribute an info-sheet that show resultsfrom our survey outcome to SC Shellfish producers. What do you plan to do during the next reporting period to accomplish the goals?We are designing the producers questionnaire collaborating with the SC Sea Grant Marine Specialist and with the SC Sea Grant Economist. We will finish the survey design by the end of July. Then we will conduct a meeting with SC Shellfish industry stakeholders including the SC Shellfish Association to help us with distribution of the questionnaire and with dissemination of the study results.

Impacts
What was accomplished under these goals? We distributed a survey questionnaire to 1800 residents of SC (coastal and inland) to focus on estimating the consumers' willingness to pay (WTP) for local aquaculture products (specifically shellfish products) in SC and how people perceive the contribution of the aquaculture industry to the SC rural economy. Gauging consumers' perception for local aquaculture products, along with measuring their WTP provided us with insight of the market potential for local farmers.

Publications