Source: UNIVERSITY OF WYOMING submitted to NRP
CASH OR CONNECTIONS: THE ROLE OF FINANCIAL INCENTIVES AND SOCIAL NETWORKS IN ENGAGING AGRICULTURAL LANDOWNERS IN WILDLIFE CONSERVATION PROGRAMS
Sponsoring Institution
National Institute of Food and Agriculture
Project Status
COMPLETE
Funding Source
Reporting Frequency
Annual
Accession No.
1018727
Grant No.
2017-67012-29080
Cumulative Award Amt.
$83,039.64
Proposal No.
2018-03443
Multistate No.
(N/A)
Project Start Date
Mar 1, 2018
Project End Date
Aug 31, 2020
Grant Year
2019
Program Code
[A7201]- AFRI Post Doctoral Fellowships
Recipient Organization
UNIVERSITY OF WYOMING
1000 E UNIVERSITY AVE DEPARTMENT 3434
LARAMIE,WY 82071-2000
Performing Department
Ruckelshaus Institute
Non Technical Summary
Emerging incentive based wildlife conservation programs offer the potential to create "win-win" opportunities that balance agricultural production with environmental objectives, but success will likely be contingent upon broad landowner participation. The goal of the research project is to identify the economic and social factors that influence agricultural landowners' participation in natural resource conservation programs. To achieve this goal, I will survey agricultural landowners to understand the relative importance of financial incentives and social relationships on landowners' decisions to participate in wildlife conservation programs. I will use economic analyses and construct social networks that represent the connections among agricultural landowners and the agencies and organizations engaged in wildlife conservation in order to quantify the importance of economic and social factors on landowner decision making. This information will inform the design and delivery of incentive based wildlife conservation programs so that they address landowner economic conditions and social preferences, contribute to the diversification of income opportunities, and support the viability of family farms and ranches.
Animal Health Component
50%
Research Effort Categories
Basic
50%
Applied
50%
Developmental
0%
Classification

Knowledge Area (KA)Subject of Investigation (SOI)Field of Science (FOS)Percent
13607993010100%
Goals / Objectives
The goal of the research project is to identify the economic and social factors that influence agricultural landowners' participation in natural resource conservation programs. This information will inform the design and delivery of conservation programs so that they address landowner economic conditions and social preferences, contribute to the diversification of income opportunities, and support the viability of family farms and ranches. To achieve this goal, the project is guided by three research objectives: Objective 1: Characterize agricultural landowners' willingness to participate in wildlife programs and their views of conservation organizations and agencies.Objective 2: Understand the network of organizations and agencies engaged in wildlife conservation and their connection to landowners.Objective 3: Compare the economic settings and social connectedness of participants and nonparticipants in wildlife conservation programs in focal landscapes.
Project Methods
The following methods will be used to address each of the three research objectives of the project:Objective 1: Characterize agricultural landowners' willingness to participate in wildlife programs and their views of conservation organizations and agencies.a. Survey of agricultural landownersI will conduct a mixed mode survey (i.e., mail and web) to administer a questionnaire to a stratified random sample of agricultural landowners using the Dillman tailored design method. I will sample the landowner population from the Farm Service Agency (FSA) and/or county landownership records and stratify based on size and agricultural land use. Using multiple contact attempts to maximize response, I will aim for a minimum of 400 completed surveys to allow for population estimates within +/- 5% at the 95% confidence level. I will use a choice experiment to understand the types of program structures of interest to landowners and their perceived tradeoffs. I will analyze choice experiment data using conditional logit regression and ANOVA techniques to focus on the determinants of landowner willingness to participate and their program preferences based on (i) program features, and (ii) landowner characteristics. I will collect information about knowledge networks by asking participants to evaluate the usefulness of different types and sources of conservation information (e.g., university extension, NRCS) using a Likert scale. I will collect social network data by asking participants about previous interactions with and levels of trust of relevant organizations and agencies.Objective 2: Understand the network of organizations and agencies engaged in wildlife conservation and their connection to landowners.b. Organizational network analysisI will use established social network analysis (SNA) techniques to develop two separate networks: 1) a knowledge network (based on how information is shared), and 2) a social network (based on interactions between landowners and organizations). In these networks, the complete population of agencies and organizations engaged in wildlife conservation efforts in the study area will be represented by nodes where each node represents a particular agency or organization. Ties will be made among these entities by reviewing publicly available documents to identify formal partnerships and collaborations and characterizing their respective roles as attributes. Landowners sampled in research task "a" above will constitute a second set of nodes with each node representing an individual landowner. Ties will then be made to organizational nodes based upon landowner responses to survey questions. Using these data, I will calculate standard SNA metrics such as betweenness centrality and degree centrality. This will allow me to quantify the structure and linkages in the network and understand how different landowner segments are linked (or not) to the organizational network of wildlife conservation entities in the region.Objective 3: Compare the economic settings and social connectedness of participants and nonparticipants in wildlife conservation programs in focal landscapes.c. In person surveys of participating and nonparticipating landownersIn order to validate the regional findings from objectives 1 and 2, I will select three focal landscapes where I will conduct in person surveys of landowners that have and have not participated in incentive based wildlife conservation programs. Programs that will be considered include NRCS's Working Lands for Wildlife program and wildlife focused EQIP projects, as well as state programs. Survey questions will replicate many of the same questions from research task "a" but will include data on revealed preferences (i.e., actual participation decisions) instead of the stated preferences included in task "a". I will also estimate landowner specific opportunity costs by considering lease rates, grazing fees per AUM, commodity prices, and other metrics for the local area as well as property specific characteristics. These opportunity costs will then be compared to the financial incentives provided by the wildlife conservation program(s) available in that area. I will also ask participants to provide names of conservation professionals (or organizations and agencies) or other landowners with whom they communicate with in considering whether to participate in conservation programs. I will aim to survey 30 participating and 30 nonparticipating landowners in each of the focal landscapes. The specific focal landscapes will be selected by working with agency partners to identify locations of high conservation priority and where agency contacts can facilitate introductions of participating landowners.d. Ego based social network analysisUsing data collected in task "c", I will construct an ego based social network of landowners in the focal landscapes. In this type of network analysis each landowner will be considered an "ego" and each individual that the landowner shares conservation information with or interacts with about wildlife conservation is considered an "alter". The analysis will focus on each individual ego's network and its characteristics, rather than the structure of the complete network. Statistical comparisons can be made among the different egos about the size (i.e., number of connections), composition (e.g., quality of connections, similarities or differences of the characteristics of the ego to its alters), and structure (e.g., connections of alters to other alters). This type of approach is well suited to assessing the social capital of participants and I will use this approach to gauge the social connectedness of landowners participating in conservation programs to those that have not participated to see if the characteristics of their respective networks are different.

Progress 03/01/18 to 09/01/20

Outputs
Target Audience:The target audiences are the landowner community in the study region and the community of conservation professionals that work with landowners or study issues relevant to private lands. During the project, I have been in communication with members of these communities and about the status of this reserch and its findings. I will continue to communicate reserach findings and disseminate reserach products to these audiences. Changes/Problems:The project was significantly impacted by COVID-19 in 2020 due to limitations on travel for research, cancellation of meetings and conferences to share results, and impacts staffing on the project. These impacts have delayed final publication of results and dissemination to target audiences but these final steps will be taken in 2021 to conclude the project as impacts from COVID-19 subside. What opportunities for training and professional development has the project provided?The project provided the opportunity for the project director to participate in 2 professional development opportunities. The first was a week-long workshop entitled the "Conservation Finance Bootcamp" that provided training on innovative conservation approaches to make conservation viable for landowners from a financial standpoint. This workshop also provided significant networking opportunities. The second professional development opportunity was a week-long faculty development workshop for new or future faculty in the discipline of geography provided through the Geography Faculty Development Alliance and affiliated with the American Association of Geographers. The workshop provided in-depth training on pedagogy, classroom strategies, grant writing, and general tips and information on succeeding as a university faculty member. How have the results been disseminated to communities of interest?Results have not yet been disseminated widely to communities of interest, in part due to delays and complications from COVID-19 that have prevented travel to meetings and conferences where results could be shared. However, plans are in place to present results at scientific conferences, state conservation district meetings, and state livestock associations in 2021. Additionally, the project director has been in communication with the SageWest Network to share results through their listserv and a webinar to share results with conservation practitioners, agency personnel, and landowners that are key stakeholders in the study region and the most able to take actionable steps based on the study's findings. What do you plan to do during the next reporting period to accomplish the goals? Nothing Reported

Impacts
What was accomplished under these goals? Objective 1: I completed survived and analyzed data from 517 landowners in study areas in Colorado, Oregon, and Wyoming. To test for potential response bias in those responding to the full survey, I completed a short survey of 105 landowners and I did not detect non-response bias. I also interviewed 18 conservation practitioners working in the private land conservation field to understand their insights and ground truth survey findings. Survey results show that 40% of landowners have participated in voluntary conservation programs. Participation rates varied significantly between agricultural landowners (i.e., those that self-identify as farmers or ranchers) versus non-agricultural landowners with 55% of agricultural landowners currently or previously participating in a voluntary conservation program while only 13% of non-agricultural landowners currently or previously participated. Participants in conservation programs generally reported positive experiences with programs with a majority of participants reporting that they would chose to participate again if they had to make the choice over. Similarly, a majority of participants in all the programs agreed that they their land was in better condition because of their participation and a majority in 6 of the 10 programs considered said they were in a better financial position due to their participation. These results suggest that conservation programs are successfully reaching agricultural landowners in the study area with relatively high rates of participation in conservation among this group. Notably, non-agricultural landowners had much lower levels of participation. Although agricultural landowners represented a majority of respondents and accounted for roughly two thirds of the acreage managed, non-agricultural landowners are still a significant and likely growing group in the study landscapes representing roughly one third of the respondents and acreage managed among survey respondents. Given the growing importance of amenity landowners, such as landowners that acquire property for lifestyle purposes like retirement and hunting and fishing, in the American West there is a need to better understand how to engage with this group and encourage participation in voluntary conservation programs to support conservation at the landscape level. One of the key outcomes related to this objective is the change in knowledge about the reach of conservation among agricultural landowners in the study areas, which are areas of high wildlife value especially for sage dependent species like the Greater sage-grouse. The other key outcome is the change in knowledge about comparably low participation and information exchange among non-agricultural landowners in the study area. This suggests that current outreach and extension efforts are not adequate for reaching this group, which could undermine the overall success of wildlife conservation efforts at the landscape level. This change in knowledge can play an important role in raising awareness about the limitations of current conservation approaches and raise awareness about the need to develop new strategies to engage non-agricultural landowners in these landscapes. Objective 2: This objective used the same datasets as those collected in Objective 1. The landowner survey asked landowners about their use of information and the credibility of the information provided by nineteen agencies, organizations, or groups. Family and friends followed by other landowners were considered to be the most commonly used sources of information and perceived to be among the most creditable. Among agencies and organizations, landowners reported using information from local conservation districts and the Natural Resources Conservation Service (NRCS) most commonly and these sources were also perceived as highly credible. Landowners were substantially less familiar with information and its credibility from non-governmental conservation organizations with a majority or plurality of respondents reporting that they were not familiar with these groups. Notably, non-agricultural landowners were significantly less familiar with all sources of information than agricultural landowners. A key outcome of this objective is a change in knowledge about the information and social networks related to private lands conservation in the study region. There are a large number of agencies and organizations in the information network but information exchange and credibility is dominated by family and peers and the NRCS and local conservation districts. These findings reflect the importance of informal and local network connections and the top down agency role that NRCS plays as the primary federal agency involved with private lands conservation. A second key outcome is a change in knowledge regarding the significantly smaller knowledge networks of non-agricultural landowners in the study area as they relate to conservation issues. This new knowledge suggests new strategies or network actors are needed to connect non-agricultural landowners in the network. Objective 3: This objective used the same datasets as those collected in Objective 1. The survey results show that social networks and the connectedness of landowners to each other and conservation agencies and organizations is significantly correlated with participation in conservation programs. For example, among landowners participating in at least one conservation program, 75% reported that they regularly use information provided by the NRCS and 78% perceive that information to be credible. Among landowners that have not participated in a conservation program, only 22% regularly use NRCS information while 43% are unfamiliar with the type of information they provide and 44% are unsure if it is credible. These differences were highly significant (p < 0.001). I observed similar trends among the other agencies and organizations addressed in the survey. To better understand the role of social connectedness with peers plays in participation in conservation programs, landowners were asked whether they agreed or disagreed "that other landowners in their state consider them to be an opinion leader on land management issues" and whether "they share information about land management issues with groups of landowners that otherwise wouldn't communicate with each other". Thirty six percent of landowners that participated in at least one conservation program agreed that other landowners considered them an opinion leader while only 13% disagreed (51% neither agreed or disagreed). Conversely, only 10% of landowners that have not participated in conservation agreed with the statement while 40% disagreed (50% neither agreed or disagreed). When asked about sharing information with groups of landowners, 46% agreed with the statement while only 13 disagreed. Among landowners not participating in conservation programs, only 14% agreed and 43% disagreed. These results were highly significant (p < 0.001) and confirm the hypothesis that landowners participating in conservation programs are substantially more socially connected. The importance of economic situations and economic motivations was less clear and statistical tests reported no significant differences among landowners participating in conservation programs and those that do not. The key outcome from this objective is a change in knowledge about the significance of knowledge networks and social connectedness and their correlation with participation in conservation programs. While these results cannot be used to infer causality or directionality among the variables, outreach and engagement efforts with landowners to build connections with conservation agencies and organizations are likely resources well spent. This research also suggests that incorporating other landowners in communication efforts could be an effective strategy to increase information use and credibility.

Publications

  • Type: Journal Articles Status: Published Year Published: 2020 Citation: Barton, E., Bennett, D.E., and Burnidge, W. 2020. Holistic perspectives  understanding rancher experiences with holistic resource management. Rangelands 42(5), 143-150
  • Type: Journal Articles Status: Other Year Published: 2020 Citation: Bennett, D.E., and Pejchar, L. In preparation. Cash or Connections? Influences on landowner participation in voluntary conservation programs. To be submitted to Conservation Science and Practice.
  • Type: Other Status: Other Year Published: 2020 Citation: Bennett, D.E., Gautier, N. and Pejchar, L. In preparation. Landowner experiences with voluntary conservation programs and motivations for participation. Technical report from the Ruckelshaus Institute at the University of Wyoming.


Progress 03/01/19 to 02/29/20

Outputs
Target Audience: Nothing Reported Changes/Problems: Nothing Reported What opportunities for training and professional development has the project provided? Nothing Reported How have the results been disseminated to communities of interest? Nothing Reported What do you plan to do during the next reporting period to accomplish the goals?After concluding the survey of agricultural landowners, data will be statistically analyzed to address the project's hypotheses and achieve the project's goals. Results will be written up in an accessible format to share with research participants and other stakeholders while also being written up in manuscripts to be submitted to peer review journals.

Impacts
What was accomplished under these goals? The survey of agricultural landowners is currently in the field and will conclude in Spring 2020. Data collected through the survey instrument will be used to address the 3 project objectives and achieve the project's goals.

Publications

  • Type: Journal Articles Status: Under Review Year Published: 2020 Citation: E. Barton, Bennett, D.E., and W. Burnidge. Holistic perspectives  understanding rancher experiences with holistic resource management. Under review at Rangelands.


Progress 03/01/18 to 02/28/19

Outputs
Target Audience: Nothing Reported Changes/Problems:This award was initially made as a postdoctoral fellowship. The postdoctoral fellow (PI) subsequently received a permanent faculty position and started the faculty position at the end of the first year of the award. In spring 2018 the PI received approval to convert the postdoctoral award to a standard award. The process for releasing the funds from the postdoctoral institution, converting the award to a standard award, and setting up the award at the new institition has been in progress for the full reporting period. The award should be established at the new instition in the next several weeks and the PI will resume the project at that time. Due to these delays in transfering and processing the award, there was no activity to report for the current reporting period. The PI looks forward to completing the project over the next year. What opportunities for training and professional development has the project provided? Nothing Reported How have the results been disseminated to communities of interest? Nothing Reported What do you plan to do during the next reporting period to accomplish the goals? Nothing Reported

Impacts
What was accomplished under these goals? There was no progress to towards these goals during the reporting period. Please see the Changes / Problems section for an explanation of the delay in making progress on this project.

Publications