Source: ASIAN SERVICES IN ACTION, INC. submitted to NRP
AKRON FOOD WORKS! LOCAL FOOD ENTERPRISE CENTER
Sponsoring Institution
National Institute of Food and Agriculture
Project Status
COMPLETE
Funding Source
Reporting Frequency
Annual
Accession No.
1016298
Grant No.
2018-33800-28392
Cumulative Award Amt.
$250,000.00
Proposal No.
2018-01777
Multistate No.
(N/A)
Project Start Date
Sep 1, 2018
Project End Date
Aug 31, 2020
Grant Year
2018
Program Code
[LN.C]- Community Foods
Recipient Organization
ASIAN SERVICES IN ACTION, INC.
730 CARROLL ST
AKRON,OH 44304
Performing Department
(N/A)
Non Technical Summary
In order to harness the potential for positive economic contributions of both food-based businesses and immigrant communities, the proposed project, Akron Food Works! (AFW!), will create a local food enterprise center focused on revitalizing Akron, Ohio''s economy by training, supporting, incubating, and connecting small food-based businesses, from farmers to canners to caterers. It will accomplish this in partnership with a variety of stakeholders (by facilitating agricultural, food safety and food preparation, and microenterprise training; microenterprise technical assistance; microloans; and access to land, commercial kitchen space, and markets). While the project will include targeted outreach to, and culturally and linguistically-appropriate programming for, Akron's immigrant communities, its services will not be limited to foreign-born populations.AWF!'s long-term vision is to harness Akron's unique assets - including a vibrant and growing immigrant community and robust local support for strengthening the local food system - to increase healthy food access while incubating local food-based businesses.
Animal Health Component
(N/A)
Research Effort Categories
Basic
(N/A)
Applied
(N/A)
Developmental
(N/A)
Classification

Knowledge Area (KA)Subject of Investigation (SOI)Field of Science (FOS)Percent
6046220000150%
6026030310040%
7036099302010%
Goals / Objectives
Akron Food Works! (AFW!) long-term vision is to harness Akron, Ohio's unique assets - including a vibrant and growing immigrant community and robust local support for strengthening the local food system - to increase healthy food access while incubating local food-based businesses. Overall, the AFW! project, when fully implemented, will improve conditions for the local food system and economy by increasing access to locally-sourced fresh fruits and vegetables and healthy foods for consumers; and expanding the farm and food-based business workforce by creating and incubating businesses and jobs, encompassing expanded opportunities for low-income and/or limited English proficient (LEP) individuals.
Project Methods
Akron Food Works! will encompass the following activities to support local food enterprises:Classroom and Hands-On Agricultural Training and Technical Assistance - Since 2008, ASIA has facilitated a series of farmer training courses, ranging from beginning courses to accommodate new participants to intermediate courses to ensure that previous participants are able to expand their growing skills. Beginning courses, offered weekly from October to December, include: Basic Botany, and Growing Vegetables in Ohio; Soil and Soil Preparation; Seed Starting; Pest, Disease, and Weed Management; Soil Management and Food Safety; Selling at Farmers' Market; Jobs at the Farm; Harvesting and Selling Produce; How to Build Raised Beds; and Season Extension for the Small Scale Grower. ASIA also facilitates monthly intermediate-level courses, which include topics such as financing your agricultural business, land leases and purchases, advanced crop planning, marketing, and basic financial management. When appropriate, ASIA connects underserved farmers to other training or educational resources.Food Preparation and Preservation Training - The Healthy Foods Preparation and Preservation Program promotes increased consumption of plant based foods and improved health and wellness through food production, healthy meal planning and preparation and the preservation of fresh garden produce. Let's Grow Akron will offer 4 classes and demonstrations to AWF! participants and microentrepreneurs annually. During this course, participants learn how to prepare and to preserve fresh fruits and vegetables through cooking classes and demonstrations and preservation classes that teach canning, freezing and dehydrating methods. Farm course participants will use produce from their gardens. The requested USDA CFP funds would support food preparation and preservation training.Microenterprise Training and Technical Assistance - In 2015, ASIA launched the Apex Fund for Economic Opportunity (AFEO), a microenterprise development program that encompasses training, technical assistance and microloans. Aspiring and existing entrepreneurs meet with ASIA staff for an in-person preliminary intake session, during which the client and staff member will work together to ascertain the entrepreneur's interests, the business stage, the both the entrepreneur's and business's needs and readiness for capital. The staff member can recommend any combination of training or technical assistance, make referrals to outside resources, or suggest that the business is ready for loan application, based on the initial conversation. Once the assessment is completed, training and technical assistance provided directly by ASIA include a 12-hour financial literacy education course, individualized credit counseling and/or business technical assistance, and a 10-hour entrepreneur training course. During this course, participating entrepreneurs complete a business plan.The majority of microenterprise-focused assistance is provided through one-on-one technical assistance (TA). During pre-loan TA, ASIA's Loan Officer will review client financial statements, ask questions designed to help the client improve record-keeping or financial performance, as well as identify other potential weaknesses. Post loan, the Loan Officer will conduct quarterly client site visits in order to provide insight into potential improvements in the clients' business operations, as well as to monitor the use of loan funds. ASIA has existing funding that would be leveraged with USDA CFP funding to support microenterprise training and technical assistance.Microloans - The Apex Fund, ASIA's mission-driven microloan fund, features underwriting guidelines, lending policies, and procedures designed to address the types of barriers that prevent low-income entrepreneurs from accessing conventional loan capital. ASIA's underwriting policies draw on industry best practices to create an affordable and accessible microloan product with underwriting standards that value the borrower's character and provide flexibility around credit scores, collateral, and security. The Apex Fund makes loans from $1,000 to $25,000 with interest rates ranging from 4% to 8% and terms up to 60 months. Apex loans can be used for a variety of business needs, including, but not limited to, initial start-up costs, working capital, equipment, or leasehold improvements. ASIA anticipates that at least 2 food-based businesses will receive $10,000 in microloans for each year of the project.Certified, Shared-Use Commercial Kitchen - The Well Akron CDC is housed in a former church building. Plans are developed for the church's 1,000 square foot kitchen to be renovated into a shared-use commercial kitchen, complete with baking, cooking, and food preparation stations; and cold and dry food storage facilities. The end goal is to create a certified commercial kitchen that a wide range of food-based entrepreneurs, from specialty food product makers to caterers, can rent in hourly or daily time blocks. This will provide an affordable way for food entrepreneurs to access a certified commercial kitchen without the high startup costs required to build their own. In addition to the shared kitchen/food storage space, the facility will offer office space, a shipping room, and conference room for kitchen clients, and a space to rent for events, classes, and cooking demonstrations. CFP funds will be used primarily for renovations of the existing kitchen and to purchase needed equipment to make the facility operational.Farmers Market - Since 2011, ASIA has ensured that beginning farmers in its program have the opportunity to sell their produce through local farmers markets. In 2014, the organization launched its own farmers market, which operates twice weekly from June through September (Wednesday from 3-6 p.m. and Saturdays from 9 a.m. to 1 p.m.) Through this market, farmers and other food-based businesses have the opportunity to sell their produce or other food products while gaining practical experience with customer service, marketing, and financing. ASIA partners with The Well CDC, which hosts and promotes the Farmers Markets on their property at 647 East Market Street. In previous years, the Farmers Market has been small, with around six vendors. In previous seasons, around half of the produce has been Western-style produce while the balance has been Asian produce that is not readily available in supermarkets or other farmers markets. In order to ensure access for low-income families, the market accepts SNAP, WIC, and Senior Farmers' Market vouchers; ASIA's staff are trained to assess families for food benefit eligibility and to assist them in application.With USDA CFP funding, ASIA and The Well will work together to expand the Farmers Market, thereby increasing access to healthy food for community members and increasing sales and revenue for farmers and other food-based businesses.Compass Coffee Test Market Cafe/Pantry - The Well is home to Compass Coffee, a cafe that sources its products from small businesses. Through this project, Compass Coffee will be transformed into a cafe and pantry that will function as a test market for local food entrepreneurs who produce baked goods and packaged foods. As a social enterprise, profits support The Well and its economic and community development mission.Marketing Campaign for Local Farmers and Food Entrepreneurs - As part of AFW! ASIA and The Well CDC will work together to develop and implement a marketing plan to promote local farmers and food entrepreneurs who sell at the farmers market and/or cafe and pantry.Culturally Appropriate Food Pantry - Since 2012, ASIA has met the emergency food needs of low-income immigrant families in Northeast Ohio through its culturally-appropriate food pantry.

Progress 09/01/18 to 08/31/20

Outputs
Target Audience:This project has been targeting Akron area residents - inclusive of accomodating immigrants with limited English proficiency (predominantly former refugee communities established in Akron) - who are micro entreprenurs creating/starting food-related businesses and/or small-scale farmers and community gardeners. This group of people is being targeted in order to strengthen our local food system, increase heathy food access, and incubate local food-based businesses. Also, there is a large and growing immigrant community in our area that have an agricultural background who are setting up small neighborhood businesses. This community, combined with the larger and growing local food community, helps create an ecosystem for the microlevel food producer from famers to canners to caterers. Changes/Problems: Nothing Reported What opportunities for training and professional development has the project provided?1. Canning 101 classes & Community Canning by Let's Grow Akron (LGA) 2. Food Business Boot Camp (curriculum by Hudson Kitchen) by The Well Community Development Corporation 3. Clean Up for the Season (farming/gardening) and Soil Health by Ohio State University Extension (OSUE) 4. LGA's Annual Gardening Seminar & Expo 5. Produce Safety & COVID-19 Webinar by OSUE 6. Direct Marketing March Madness Day Webinar by OSUE 7. Every other week on Monday nights in April and May, Urban Agriculture Zoom calls from 7-8 PM with growers in NE Ohio 8. Weekly emails in March thru May by OSUE called "Gardening Tips for the Day" (due to COVID-19 lockdown) covered topics within these main subject areas: seeds that can be planted now & what must wait; soil preparation; using manure in the garden; types of weeds; protecting plants from the cold; quick crops; being aware of ticks; and beetle management; 9. SNAP and Produce Perks Management During COVID-19 Webinar by Ohio Farmers Market Network How have the results been disseminated to communities of interest?ASIA Inc. and all our partners, and subcontractors on this grant project are immersed in the local food network and most of us in the immigrant community as well. Notification of activities accomplished during this second year have utilized all of our established networks as well as being present at the farms and garden plots providing information and technical assistance and making announcements at neighborhood meetings etc. Translated documents and maintaining ongoing one-on-one relationships developed, particularlty with the immigrant farming and immigrant entrepreneurial community is key. We all use social media, events, flyers, press releases and the Akron Food Works shared-use kitchen component has its own Web page via subcontractor, The Well CDC's Web site. What do you plan to do during the next reporting period to accomplish the goals? Nothing Reported

Impacts
What was accomplished under these goals? 1. AGRICULTURE CLASSES, TRAINING, FOOD PREPARATION & PRESERVATION WORKSHOPS - These were provided via subcontractors, Ohio State University Extension (OSUE), Let's Grow Akron (LGA) and The Well CDC. In particular, OSUE and LGA provided additional personalized assistance to the immigrant (mostly refugee) population in building knowledge around garden production in the U.S. and answering questions. In addition, The Well started their food business boot camp workshop series. Between September 1, 2019 to August 31, 2020, LGA served 35 community members through their canning workshops and community canning days. Within this same time period, OSUE served 37 SDF refugee farmers on site at their plots. Because of COVID-19, OSUE was unable to provide in-person training as planned in early 2020. As such, we had OSUE develop very simple one page weekly tip sheets in April into May in lead up to outdoor planting season. This information was distributed via ASIA's entire bilingual staff who were able to translate this information to their clients during their regular wellness check-ins with clients. The Well launched its Food Business Bootcamp by Hudson Kitchen that is offered in a series of weekly modules around food start-up businesses. The first series was launched in March and was halfway interrupted by COVID-19 and had 11 participants but another 6 participated in a second launch in July 2020. 2. TECHNICAL ASSISTANCE TO ASPIRING OR EXISTING FOOD-BASED ENTREPRENEURS - Through ASIA's Apex Fund for Economic Opportunity division (AFEO), our bilingual, bicultural business counselor worked with 11 additional unduplicated new or existing food-based entrepreneurs between September 1, 2019 to August 31, 2020. Most are small grocers or small restaurants from the immigrant or refugee community. The Well's Akron Food Works Project's new shared-use commercial kitchen hired their first kitchen manager in summer 2019. This kitchen manager signed on 25 unduplicated kitchen users that actually used the kitchen between September 1, 2019 to August 31, 2020. Between ASIA's microloan program and The Well's shared-use kitchen, 8 brand new businesses opened that were not otherwise existing during this time period. 3. MICROLOANS TO FOOD-BASED BUSINESSES - Through ASIA's Apex Fund for Economic Opportunity (AFEO), 2 food-based businesses opened a loan between between September 1, 2019 to August 31, 2020. One of the businesses received a loan in the amount of $20,000 for equipment for their new restaurant. This business was expanding it's popular Thai carry-out by adding a second, full-service restaurant a couple of blocks away. In the meantime, ASIA has continued to work with several clients who have received microloans in the past by providing ongoing technical assistance. 4. SHARED-USE KITCHEN - After unexpected delays, Akron's first ever shared-use commercial kitchen at subcontractor The Well CDC's facility, referred to as Akron Food Works, officially opened in November 2019 with a grand opening event. It was previously set to open in Fall 2018 but there were some issues to be resolved with rennovations that created a lengthier timeline than anticipated. 25 unduplicated food businesses have used the facility between December 2019 to August 31, 2020. 5. HAPI FRESH FARMERS MARKET - ASIA's 2019 market finished Sept. 30th 2019. During that month 10 vendors sold at the market (7 of which sold produce and in total made $2,063 in government reimbursements from customers using their various forms of food benefits. We do not track each vendors' cash sales. The 2019 season overall made $7,123 in government reimbursements and the top vendor was a former Hmong refugee who primarily sold Asian produce. The 2020 market opened on July 8th and will run through the end of September 2020. It runs weekly on Wednesdays, 4-7 PM. The big change this year that was made to improve the market was moving it to a new location. and where we farmed as well. It is an urban farm started by a volunteer of the Akron Leadership Foundation, called Akron Cooperative Farms (ACF). The City of Akron provided ACF with a long-term lease for $1 to farm a 5 acre area that contained 3-4 baseball fields. ACF turned it into over 100 plots with the majority of the plot owners being former Bhutanese refugees who live in the neighborhood. Vendor participation increased this year as a result of the move to ACF. 21 unduplicated vendors participated in the market, the majority of whom were produce vendors AND who were growers on-site at ACF AND the majority of whom were former Bhutanese refugees we trained to be vendors, selling their harvest. While the marjority of our customers are from the refugee community who are seeking asian vegetables, we had a more diverse customer base than in years past as well as a substantial increase in visitors to the market (also as a result of the lcoation change). We averaged over 300 customers each week of the market, a third of whom would line up 30 minutes prior to opening wanting to be the first ones in. We offer Produce Perks, and accept SNAP, WIC, and senior vouchers. For the month of July 2020, produce vendors earned $3,604.75 in reimbursement requests from SNAP and all vouchers for fresh produce purcahsed. Cash income for the other vendors is unknown. In August 2020, produce vendors earned a total of $6,228.00 in reimbursement requests from SNAP and all vouchers for fresh produce purchased. 6. TEST MARKET & CAFE - The coffee shop that is housed within subcontractor, The Well CDC's facility, abutts the new shared-use commercial kitchen. The cafe does accept products produced in the shared-use kitchen to sell with its line of drinks, danishes and sandwiches as both a regular point of sale or as a test market for food entrepreneurs. Two kitchen users made use of this option. It is likely to improve as the coffee shop had to shut down its cafe during the COVID-19 lock down while continuing a deliver and pick-up only operational model through June 2020. 7. MARKETING PLAN - ASIA utilized the first-ever marketing plan written for the 2019 farmers market season by simply reviewing and updating it for 2020 based on lessons learned and data collected in 2019 as well as in relation to the location change for the 2020 season. It has proven a very useful tool in keeping market location host, Akron Cooperative Farms in sync, as well as our Summer Associate AmeriCorps VISTA member who was assigned to the farmers market project and handled much of the direct marketing efforts. 8. FOOD PANTRY - ASIA continued its Akron-based Food Pantry, providing emergency food that is culturally appropriate to the refugee and immigrant communities served by ASIA in need, which increased slightly in 2020 as a result of COVID-19. Between September 1, 2019 to August 31, 2020, 69 families (or 235 individuals) have been served.

Publications


    Progress 09/01/18 to 08/31/19

    Outputs
    Target Audience:This project has been targeting Akron area residents - inclusive of accomodating immigrants with limited English proficiency (predominantly former refugee communities established in Akron) - who are micro entreprenurs creating/starting food-related businesses and/or small-scale farmers and community gardeners. This group of people is being targeted in order to strengthen our local food system, increase heathy food access, and incubate local food-based businesses. There is a large and growing immigrant community in our area that have an agricultural background who are setting up small neighborhood businesses. This community, combined with the larger and growing local food community, helps create an ecosystem for the microlevel food producer from famers to canners to caterers. Changes/Problems: Nothing Reported What opportunities for training and professional development has the project provided?1. "Starting a Farm/Food Business" workshop by Ohio State University Extension (OSUE) 2. "Cottage Foods" workshop by OSUE 3. "Season Extension for Profitability" by OSUE 4. "Soil and Seed Starting" by OSUE 5. "Are You Market Ready" by OSUE 6. Planting & Asian Produce Selection Focus Group by Let's Grow Akron (LGA) 7. "Canning 101" by LGA 8. "Licensing" by Department of Agriculture and OSUE How have the results been disseminated to communities of interest?ASIA Inc. and all our partners, and subcontractors on this grant project are immersed in the local food network and most of us in the immigrant community as well. Notification of activities accomplished during this first year have utilized all of our established networks as well as being present at the farms and garden plots providing information and technical assistance and making announcements at neighborhood meetings etc. Translated documents and maintaining ongoing one-on-one relationships developed, with the immigrant farming and immigrant entrepreneurial community is key. We all use social media, events, flyers, press releases and the Akron Food Works shared-use kitchen component has its own new Web page via subcontractor, The Well CDC's Web site. What do you plan to do during the next reporting period to accomplish the goals?The biggest part of the goal not yet met that will begin in year two of this grant is the full launch of the shared-use commercial kitchen and test market cafe. The grand opening of this part of the project is set for September. As for everything else, it is about increasing the numbers on programs and services offered to increase participants and knowledge gained.

    Impacts
    What was accomplished under these goals? 1. AGRICULTURE CLASSES, TRAINING, FOOD PREPARATION & PRESERVATION WORKSHOPS - These were provided via subcontractors, Ohio State University Extension (OSUE), and Let's Grow Akron (LGA) inclusive of adapting their instruction for students with limited English proficiency. In addition, OSUE and LGA have provided personalized assistance to the immigrant and refugee community in Akron in building their own plots for vegetable gardening and answering questions on food-based business regulations. Between September 1, 2018 to August 15, 2019 a total of 109 unduplicated persons participated in their educational opportunities offered through the Akron Food Works Project, the majority of which were from the locally established refugee communities. 2. TECHNICAL ASSISTANCE TO ASPIRING OR EXISTING FOOD-BASED ENTREPRENEURS - Though ASIA's Apex Fund for Economic Opportunity Division (AFEO), our bilingual, bilcultural business counselor worked with 11 unduplicated new or existing food-based businesses between September 1, 2018 to August 15, 2019. Most are small grocers or small restaurants and are within the growing former refugee small-business community (mainly from Bhutan and Burma). After nearly a year of working with one client, they just opened their first business - a small grocery store in May 2019, employing 2-3 people. 3. MICROLOANS- Through ASIA's AFEO microloan division, two food-based businesses opened loans between September 1, 2018 to August 15, 2019. One of the loans, in the amount of $15,000 is for or a new Burmese grocer to be able to purchase new coolers and freezers to upgrade their equipment and expand their inventory of cold and frozen goods. The second loan, in the amount of $25,000 is for a new sushi franchise business inside a large grocery chain to be able to purhase a new sushi display cooler. In the meantime, ASIA has continued to work with several clients whose loans were opened prior to this grant cycle and continue to receive technical assistance. 4. SHARED-USE KITCHEN - After an unexpected delay, Akron's first ever shared-use commercial kitchen at subcontractor The Well CDC's facility, referred to as Akron Food Works, is opening in September 2019 with a grand opening event. It was previously set to open in Fall 2018 but there were some issues to be resolved with rennovations that have now been overcome. The Well CDC hired the new Kitchen Manager and he is hard at work getting all processes, classes, procedures, and licensing complete. In addition, the Web page for the kitchen has been live for a few months now. It outlines the process and is open for entrepreneurs to apply. Over 150 area food-based entrepreneurs have expressed interest in joining the kitchen. 5. HAPI FRESH FARM & FARMER'S MARKET - ASIA's 2018 HAPI Fresh Farmer's market for this reporting period only included one month of the season, September 2018. The 2019 market opened on July 10th and will run through the end of September 2019. It runs weekly on Wednesdays, 4-7 PM. Vendor participation is good with up to 9 Vendors having participated thus far. The majority of the customers are from the refugee community and are seeking ASIAN vegetables. Those vendors selling pumpkin leaf and hot chili peppers sell out within the first hour. We offer Produce Perks, and accept SNAP, WIC and Senior Vouchers. Within the 2019 season, the farmer's market has had as low as 40 customers and as high as over 100 customers. For the month of July 2019, HAPI & the other two produce vendors earned $3,637.00 in reimbursement requests from SNAP, and all vouchers for fresh produce purchased. HAPI made $54 in cash for July. Cash income for the other vendors is unknown. Financial information for August 2019 is not yet available to report. ASIA's farm is up and running with a new farm manager. 6. TEST MARKET & CAFE - This functional area is ready to go for all clients who will be using the new shared-use commercial kitchen at subcontractor, The Well CDC's Compass Coffee shop which abutts the commercial kitchen. Once the kitchen opens in September, we will track how many make use of this option. 7. MARKETING PLAN - ASIA wrote its first ever HAPI Fresh Farms Market marketing plan in order to improve efforts at attracting more market vendors and customers. 8. FOOD PANTRY - ASIA opened up an Akron-based Food Pantry that provides emergency food that is culturally appropriate to the immigrant and refugee communities served that are in need. Between September 1, 2018 to August 15, 2019, 12 families have been served.

    Publications