Source: PIEDMONT TRIAD REGIONAL DEVELOPMENT CORPORATION submitted to
PIEDMONT TRIAD REGIONAL FOOD POLICY COUNCIL
Sponsoring Institution
National Institute of Food and Agriculture
Project Status
EXTENDED
Funding Source
Reporting Frequency
Annual
Accession No.
1016292
Grant No.
2018-33800-28387
Project No.
NC.W-2018-01738
Proposal No.
2018-01738
Multistate No.
(N/A)
Program Code
LN.B
Project Start Date
Sep 1, 2018
Project End Date
Dec 31, 2020
Grant Year
2018
Project Director
Putnam, D. E.
Recipient Organization
PIEDMONT TRIAD REGIONAL DEVELOPMENT CORPORATION
1398 CARROLLTON CROSSING DR
KERNERSVILLE,NC 27284
Performing Department
(N/A)
Non Technical Summary
The Piedmont Triad Regional Council was a grant sub-recipient of the US Department of Housing & Urban Development's Sustainable Communities Grant in 2011 and began the planning process called Piedmont Together -Piedmont Triad Tomorrow which ran parallel with a statewide planning process titled NC Tomorrow: Building Communities for Tomorrow's Jobs.During these planning processes, the Regional Council identified data that was crucial to the region's continued wellbeing. They realized that agriculture continued to be the most prominent source of private sector income for rural counties in the Piedmont Triad.2During the process of both planning initiatives the Regional Council began working on further developing the farm and food sector of their economy and improving access to healthy local food for their underserved communities. The 2015 strategic plan focused on creating Food Policy Councils across the region and assessing the marketplace for food production.The strategic work in this arena, became more focused on the importance of the farm and food economy and on access to healthy food through local farmers markets and better distribution of local food to more institutions in the region. They also started work on the region's supply chain to further develop distribution for all products and processes.In the summer of 2017 the Piedmont Triad Regional Council partnered with the Center for Environmental Farming at NC State University, Community Food Strategies, Piedmont Grown and Piedmont Together to do an Initial Food System Review for the Piedmont Triad Region. See Attachment #1This review revealed that 97 farms in the Piedmont Triad region sell produce through the use of Community Supported Agriculture (CSA), which is up 28% since 2007. In contrast 989 farms are able to sell directly to the consumer and they have seen gross revenues of $4,589,000. Farmers markets are an integral part of the urban/farm linkage and have continued to rise in popularity. This region incudes 125 farmer's markets, roadside stands or produce markets.The Regional Food System review pointed out that there was a tremendous untapped opportunity for selling locally grown produce to institutional buyers, particularly for small growers that cannot market their produce directly to consumers because of other job or family responsibilities. The review suggests that developing this aspect of the local food system will result in more fresh, local food reaching the plates of North Carolinians as well as providing much needed income for rural farming households in the Piedmont Triad region and additional revenue streams for small businesses that act as the aggregation sites.This review also pointed out several needs for the Piedmont Triad Region:1. Multiple projects, programs, and initiatives geared toward assisting small and mid-scale farmers who wish to enter mainstream markets such as grocery stores and schools. For example, because so many of our region's small and micro-farmers have production marketing capacities - well below what is necessary - professional marketing and branding capacity is needed to help them successfully enter these more stable and lucrative markets.2. Need for climate-controlled cold storage facilities for small and micro scale farmers in order to leverage their capacity to serve institutional and local buyers.3. Need for a regional food council to make better connections among growers and buyers through development of a more robust supply chain3infrastructure at a regional level. A regional food council can lead efforts to 1) complete our initial regional food system assessment, 2) identify specific gaps in infrastructure, and 3) work towards collaborative regional solutions, 4) coordinate outreach and education programming, and 5) seek funding for regional projects, programs, and initiatives.In 2016 the Piedmont Triad Regional Council partnered with NC State University's Center for Environmental Farming (CEFS) and the University of North Carolina Greensboro to develop a Community Lab Project titled Harvesting Regional Potential: Research and Recommendations for a Regional Food Council in the Piedmont Triad Community.The report provides an overview of the structure and function of existing regional and local food councils; a summary of research on trends in the areas of agriculture, food insecurity and hunger; mounting health concerns, urban farming trends, and food policy; and a series of best-practices and policy recommendations for the potential development of a sustainable regional food council in the 12-county Piedmont Triad region.Some of the key potential challenges and sustainability issues to be addressed in the formation and development of the Regional Food Council include1. Logistical challenges and regional identification2. Dependence on one strong personality, organization or political figure3. Lack of funding4. Single issue focusTo successful address these challenges and issues, the report recommends the following:1. Engage members across different sectors of the food system and different backgrounds and draw from a diverse but organized base2. Establish priorities and agree on some kind of strategic plan from theoutset. If possible, utilize comprehensive assessment tool to betterunderstand nature of assets and challenges3. Establish clear structures for decision-making, communication andevaluation4. Define the goals of the food policy council at a regional level5. Clearly define organizational structure, outlining roles and responsibilities6. Establish clear metrics for evaluation7. The completion of a regional food assessmentGoal Number OneBuild a more resilient and sustainable food system with food security to serve all residents in the Piedmont Triad Region.Objective: Successfully establish a robust and effective regional food policy council for the Piedmont Triad Region.Goal Number TwoDevelop an effective regional communication system for all partners in the food chain and for the general public.Objective: Build an interactive website for the public and a listserv for the Council Members.Goal Number ThreeHave in hand a robust regional food assessment to guide the Food Policy Council's work on a Strategic Plan for Resilient and Sustainable Food System.Objective: Secure funding and complete a robust regional food assessment for the region.
Animal Health Component
0%
Research Effort Categories
Basic
70%
Applied
20%
Developmental
10%
Classification

Knowledge Area (KA)Subject of Investigation (SOI)Field of Science (FOS)Percent
6086099303070%
6086099301020%
6086099306010%
Goals / Objectives
Goal 1: Build a more resilient and sustainable food system with food securtiy to serve all residents in the Piedmont Triad Region.Goal 2.: Develop an effective regional communication system for all partners in the food chain and for the general public under the Regional Food Council.Goal 3: Have in hand a robust regional food assessment to guide the Food Policy Council's work on a Strategic Plan for a Resilient and Sustainable Food System.
Project Methods
1. Convene all sectors of the regional food system during the development of the Regional Food Policy Council for their input and participation in the Council.2. Schedule, organize and facilitate regular Regional Food Council meetings to include formal minutes, a library of success stories across the region and manage community public relations3. Develop and maintain a system for organizing internal files and documents.4. Create and maintain contact data information that supports the Food Council, its work groups and the broader community:5. Facilitation support: Offer occasional facilitation support for the local food councils when needed (or providing funding for that support) to allow council leaders to focus on framing priorities, building relationships with local decision makers, and representing the views and experiences of the community populace.6. Development and housing of a Regional Food Council website and listservs: Establishing this web presence would support both broad community awareness of the overall initiative and as a place where the local food councils can go to get the latest trends in the industry, post regional events and house best practices, regional data, etc. This connectivity will strengthen all local food councils and create a sense of place for their work.87. Provide graphic design and branding support: Often food councils can go years without consistent promotional materials. Supporting councils with a basic logo design, letterhead and template for promotional flyers could elevate the credibility and awareness of the councils and their work.8. Food system and food infrastructure assessments: It is important as the outset to have a baseline assessment of the existing food system, pulled from secondary data housed at partner organizations. These assessments provide a foundation of knowledge to inform priorities and begin to develop partnerships with organizations within the community. The Piedmont Triad Regional Council will immediately seek funding for the first Regional Food System Assessment9. Feasibility studies: In addition to assessment of the existing reality (by county), local food councils often seek out systems level projects that may be more appropriate at the regional scale (food system infrastructure, distribution, and market capabilities).10. GIS mapping services to drive prioritization and advocacy efforts for policy and practices change.11. Track and support regional entrepreneurs and their projects in the food industry.12. Provide leadership to the Regional Food Policy Council in the development of new resources and strategies to help reduce food insecurity in the community to include a Strategic Long-Range Plan for a Sustainable and Resilient13. Work with Community Food Strategies in North Carolina to fund and host regional meetings and gatherings: Face-to-face connection is critical to sustaining the network of local food councils across the region.?

Progress 09/01/18 to 12/29/20

Outputs
Target Audience:We organized a task force of key stakeholderswho work in avariety offood systemsectors across the 12 county Piedmont Triad Region. Their objective wasto work towards the development of a Regional Food Council and secure a reliable source of funding for the Food Council's efforts. The task force successfully accomplished theirobjectivesand a Regional Food Council has been established with 24 active board members. Changes/Problems:The project director was changed to Mr. David Putnam. COVID-19 has impacted local and regional food systems and their stakeholdersacross the NC Triad region.The Regional Food System assessment's public input is still being collected as a result of COVID-19. What opportunities for training and professional development has the project provided? The project has provided opportunities for collective communication and shared learning experiences across the Piedmont Triad region. TheFood Council and staff have worked to cultivate a well connected region that is also well educated. We have hosted theNCFoodCouncilGathering, convened regional stakeholders, and supported local food council efforts across the Piedmont Triad region. How have the results been disseminated to communities of interest?We are keeping elected officials up to date atlocal stakeholder and jurisdiction board meetings,Board of DelegatesMeetings,Executive Committee Meetings, and Development Corporation Meetings. We are keeping the community informed via our social media channels and through the'Triad Food andCovid'resource pagethat was added to the food council website foraccessing food, farms, and funding opportunities. What do you plan to do during the next reporting period to accomplish the goals?Although this is the final grant reporting period, we plan to continue this work and will be finding creative and engaging ways to widely distribute the results of the food assessment upon completion.

Impacts
What was accomplished under these goals? We are continuing to build a well-resourced and active regional food policy council We're moving toward representation in all 12 counties. We are accepting applications for onboarding new members in January 2021. Co-chairs have been elected. We have 2 dynamic individuals elected to serve- Rachel Zimmer, founder and director of Wake Forest Mobile Health Clinic for underserved individuals; Justin Williams-Blackwell, Community Impact Manager for Health and Basic Needs at United Way of GSO. By-laws were adopted on August 25, 2020. We have createda food council listserv and a forward-facing web presence for the regional food council in order to help generate awareness and increase knowledge of the councilandrelated workacross the region. This takes the form of a Facebook and Instagram page and updated website page with easier to access information. The regional food system assessmentis underway.We experienced aslight delay andshift in strategy as a result of theCOVID-19pandemic. We hosted VirtualCommunity Meetings beginning on March 1, 2020as part of the regional food system assessment as well as a webinar series called Food Talks, virtual conversations to support an equitable and economically sustainable food systemthroughout the Piedmont Triad,in July and Augustof 2020.Themeetings generated over500 participants and resulted in 6 new applications for the regional council. Participation in these meetings from both the food council members and the food systems coordinatoras well as community memberswaskey in helping to build connections throughout the region. To date, the engagement process has made or collected 3,200 points of contact through emails, calls, invitations, and press/media. There have been over2,000 survey responses, and the survey will remain open through October. Final deliverables, including county policy toolkits that highlight equity issues, projects, network analysis results, food security highlights, and COVID-19 impacts in each countywill be in hand by December 2020.

Publications


    Progress 09/01/19 to 08/31/20

    Outputs
    Target Audience:We organized a task force of key stakeholderswho work in avariety offood systemsectors across the 12 county Piedmont Triad Region. Their objective wasto work towards the development of a Regional Food Council and secure a reliable source of funding for the Food Council's efforts. The task force successfully accomplished theirobjectivesand a Regional Food Council has been established with 24 active board members. Changes/Problems:The project director was changed to Mr. David Putnam. COVID-19 has impacted local and regional food systems and their stakeholdersacross the NC Triad region.The Regional Food System assessment's public input is still being collected as a result of COVID-19. What opportunities for training and professional development has the project provided? We hosted VirtualCommunity Meetings beginning on March 1, 2020as part of the regional food system assessment as well as a webinar series called Food Talks, virtual conversations to support an equitable and economically sustainable food systemthroughout the Piedmont Triad,in July and Augustof 2020.Themeetings generated over500 participants and resulted in 6 new applications for the regional council. Participation in these meetings from both the food council members and the food systems coordinatoras well as community memberswaskey in helping to build connections throughout the region. To date, the engagement process has made or collected 3,200 points of contact through emails, calls, invitations, and press/media. There have been over2,000 survey responses, and the survey will remain open through October. Final deliverables, including county policy toolkits that highlight equity issues, projects, network analysis results, food security highlights, and COVID-19 impacts in each countywill be in hand by December 2020. How have the results been disseminated to communities of interest? The project has provided opportunities for collective communication and shared learning experiences across the Piedmont Triad region. TheFood Council and staff have worked to cultivate a well connected region that is also well educated. We have hosted theNCFoodCouncilGathering, convened regional stakeholders, and supported local food council efforts across the Piedmont Triad region. What do you plan to do during the next reporting period to accomplish the goals?Although this is the final grant reporting period, we plan to continue this work and will be finding creative and engaging ways to widely distribute the results of the food assessment upon completion.

    Impacts
    What was accomplished under these goals? We are continuing to build a well-resourced and active regional food policy council We're moving toward representation in all 12 counties. We are accepting applications for onboarding new members in January 2021. Co-chairs have been elected. We have 2 dynamic individuals elected to serve- Rachel Zimmer, founder and director of Wake Forest Mobile Health Clinic for underserved individuals; Justin Williams-Blackwell, Community Impact Manager for Health and Basic Needs at United Way of GSO. By-laws were adopted on August 25, 2020. We have createda food council listserv and a forward-facing web presence for the regional food council in order to help generate awareness and increase knowledge of the councilandrelated workacross the region. This takes the form of a Facebook and Instagram page and updated website page with easier to access information.

    Publications


      Progress 09/01/18 to 08/31/19

      Outputs
      Target Audience:Initially, we organized a task force of key stakeholders throughout the 12 countyPiedmont Triad Region to start working towards the development of a Regional Food Council, and to secure a reliable source of funding for the Food Council's efforts. This task force successfully accomplished the goals and objectives of their creation. A Regional Food Council has been established with 24 active board members. Additionally, roughly $600,000.00 has been secured for the Food Council to operate for the next 4 years. Changes/Problems: Nothing Reported What opportunities for training and professional development has the project provided? Nothing Reported How have the results been disseminated to communities of interest?The Task Force and PTRFC have been heavily invested in community input and collaboration. It was important to have representation from every county in the Piedmont Triad Region. The Food System Assessment will be a more engaged process with communities. What do you plan to do during the next reporting period to accomplish the goals?We plan to finalize the Regional Food System Assessment. Additionally, we intend to hire a Food System Coordinator to operate the efforts of the PTRFC.

      Impacts
      What was accomplished under these goals? Goal 1: We organized a task force of key stakeholders throughout the 12 countyPiedmont Triad Region; and later, developed the Piedmont Triad Regional Food Council with 24 members. Goal 2: We are continuing to work on developing an effective regional communication system. Goal 3: We are evaluating proposals to initiate a Reigonal Food System Assessment.

      Publications