Source: COMMUNITY FOOD AND AGRICULTURE COALITION submitted to NRP
ADVANCING THE DOUBLE SNAP DOLLARS COLLABORATIVE: BUILDING A SUSTAINABLE PLATFORM FOR HEALTHY FOOD ACCESS IN MONTANA
Sponsoring Institution
National Institute of Food and Agriculture
Project Status
COMPLETE
Funding Source
Reporting Frequency
Annual
Accession No.
1015942
Grant No.
2018-70025-28176
Cumulative Award Amt.
$267,153.00
Proposal No.
2018-01965
Multistate No.
(N/A)
Project Start Date
Jul 15, 2018
Project End Date
Jul 14, 2020
Grant Year
2018
Program Code
[FIP]- FINI Project
Recipient Organization
COMMUNITY FOOD AND AGRICULTURE COALITION
117 W. BROADWAY ST.
MISSOULA,MT 59802
Performing Department
(N/A)
Non Technical Summary
"Advancing The Double SNAP Dollars Collaborative: Building A Sustainable Platform For Healthy Food Access In Montana" employs a multi-faceted approach to reach its goals of increasing the purchase and consumption of local fruits and vegetables by SNAP recipients, streamlining infrastructure to support efficient program implementation, and increasing engagement between local producers and low-income consumers.The project is a direct response to demonstrated community needs and feedback from years of experience designing and implementing SNAP incentive programs in Montana. It represents a new opportunity to strengthen strategic partnerships between distinct parts of the food system, including local food development nonprofits, state agencies, University Extension, food retailers, local farmers, and low-income consumers. It strongly supports the goals of the FINI program by working to increase the purchase and consumption of fruits and vegetables by SNAP consumers, primarily through point of purchase incentives that improve the affordability of local and healthy food. The project maximizes the share of federal funds to be used for direct incentives and includes a comphrensive evaluation plan that will provide valuable data, particularly on the impacts of SNAP incentives for rural areas.Greater self-sustainability is the ultimate goal of this project and is supported by long-term efforts to connect and align local programs across Montana to more effectively and efficiently administer SNAP incentives. The expertise of Wholesome Wave, a nationally recognized pioneer in nutrition incentive programs, will be utilized to achieve this objective. In addition, the project focuses on engaging low-income consumers and local producers in order to promote long-term, comprehensive responses to the high levels of food insecurity in Montana. As a result, the project will help meet our region's demand for affordable local produce and provide valuable contributions to food security and health promotion initiatives.
Animal Health Component
70%
Research Effort Categories
Basic
(N/A)
Applied
70%
Developmental
30%
Classification

Knowledge Area (KA)Subject of Investigation (SOI)Field of Science (FOS)Percent
6046299303010%
6086099303010%
7036010101020%
7046010101060%
Goals / Objectives
Goal 1: Increase the purchase of Montana-grown fruits and vegetables by SNAP recipients throughout Montana.Objective1: 60% of DSD customers surveyed report eating more servings and greater variety of fruits and vegetables. Approximately 5,000 SNAP recipients in Montana are expected to use DSD incentives over the project period.Objective 2: By 2019, 35 outlets will offer DSD and local food sales at these outlets will increase by 30% over the project period.Goal 2: Streamline state and local infrastructure to support efficient, effective, and sustainable SNAP incentive programs across Montana.Objective 1: Stakeholder engagement in Double SNAP Dollars increases, demonstrated by attendance of at least 6 stakeholders at quarterly statewide strategy team meetings by the end of the project periodObjective 2: 2-4 regional program coordinating agencies commit to long-term implementation of DSD and each one reports more efficiency and effectiveness in program coordination by the end of the project periodObjective 3: 90% of market managers feel confident prior to program implementation and become more effective in program implementation in later yearsGoal 3: Increase engagement between local producers and low-income community members:Objective 1: DSD farmers markets and CSAs see at least 1500 new customers throughout the project periodObjective 2: 70% of farmers who accept DSD feel the program is valuable for their businessObjective 3: At least 20% of DSD customers are returning visitors at least 6 times throughout a season
Project Methods
The Double SNAP Dollars program will be evaluated through a mixed methods approach that includes roundtable discussions with project partners and DSD retailers, interviews and surveys of Double SNAP customers and farmers market vendors, as well as quantitative analysis of sales, transactions, customers, and frequency of visits at each outlet.CFAC will contract with Wholesome Wave to advise our process and outcome evaluation in both years of our project. The qualitative analysis will include interviews and focus groups with state-wide network stakeholders, as well as DSD outlet managers and board members. Wholesome Wave's FM tracks software will provide more efficient and robust quantitative data collection.Additionally, CFAC will work with Dr. Blakely Brown, PhD, RD, Professor, University of Montana Dept. of Health and Human Performance (HHP), to provide local guidance and implementation of the outcome evaluation. This part of the evaluation will involve farmer surveys and DSD customer surveys, with an emphasis on using valid and reliable questions regarding fruit and vegetable consumption. The information from customer surveys will be analyzed with evaluation data from cooking and wellness classes offered by Montana State University Nutrition Eduation Program. These classes will provide a useful comparative analysis of fruit and vegetable consumption habits and other factors of Double SNAPcustomers who have gone through the Nutrition Eduation Program course and those who have not. Dr. Brown has more than 20 years of experience conducting similar behavioral health interventions focused on improving food systems, food security and healthy eating. She will guide implementation of the outcome evaluation in partnership with a graduate student in the HHP Community Health and Prevention Sciences degree concentration.

Progress 07/15/18 to 07/14/20

Outputs
Target Audience:Our primary target audience is SNAP participants in Montana. We have primarily reached this audience by offering point-of purchase incentives for SNAP purchases and cooking and nutrition class coupons. Our other target audience is localgrowers. We continue to reach this audience by offering Double SNAP Dollars (DSD) nutrition incentives at locations thatoffer local produce (farmers' markets and CSA's) in order to help increase their market potential. In addition to theseaudiences, our objective of building a statewide network for DSD has been a focus this past year, thus, we have engagedlocal food, health promotion, Native American, economic development, and other organizations in steering committeemeetings Changes/Problems:No major changes to report; however, the onset of COVID-19 heavily delayed the opening of farmers markets, closed some markets, and also delayed many typical program activities for this year. We are now in beginning our GusNIP project. What opportunities for training and professional development has the project provided? Nothing Reported How have the results been disseminated to communities of interest? Nothing Reported What do you plan to do during the next reporting period to accomplish the goals? Nothing Reported

Impacts
What was accomplished under these goals? Goal 1: Increase the purchase of of Montana-grown fruits and vegetables by SNAP recipents throughout Montana. Objective 1: 120 DSD customers were surveyed in 2019 and 96% reported eating more servings and a greater variety of fruitsand vegetables. At the end of market season 2020, 3,569 SNAP customers accessed DSD through the grant period.Obejective 2: At the end of the project, a total of 26 outlets offered DSD. Of the sites recruited, two of them were year-roundwinter markets and one retail location.Goal 2: Streamline state and local infrastructure to support efficient, effective, and sustainable SNAP incentive programsaccross MT Objective 1: Stakeholder engagment of DSD has increased quite signifigantly. There are a total of 16 DSD Network Steering Committee members that meet bi-monthly. There are three active sub-committiees that focus specifically on the growth,equity, and marketing of the program. Objective 2: CFAC recruited one new regional coordinating agency, a long time partner,the National Center for Appropirate Technology. Objective 3: All market managers that partcipate in Double SNAP Dollarsrecieve one-on-training from one of the three Spoke Coordinators. Systems and proceedures contininue to be organized andimplemented to increase effeciency and coordination of the program on the ground.Goal 3: Increase the engagement between local producer and low-income community members Objective 1: Of the 3569 SNAP customers, 1637 of them were new customers to Montana farmers markets and CSA's in the project period. Objective 2: 47% of vendors surveyed in 2019 reported that DSD did help them sell more fruits and vegetablesat the markets they attended and 33% said it, "somewhat helped." Objective 3: 1004 DSD customers were repeat customers throughout the grant period.

Publications


    Progress 07/15/19 to 07/14/20

    Outputs
    Target Audience:Our primary target audience is SNAP participants in Montana. We have primarily reached this audience by offering point-of purchase incentives for SNAP purchases and cooking and nutrition class coupons. Our other target audience is local growers. We continue to reach this audience by offering Double SNAP Dollars (DSD) nutrition incentives at locations that offer local produce (farmers' markets and CSA's) in order to help increase their market potential. In addition to these audiences, our objective of building a statewide network for DSD has been a focus this past year, thus, we have engaged local food, health promotion, Native American, economic development, and other organizations in steering committee meetings. Changes/Problems:No major changes to report; however, the onset of COVID-19 heavily delayed the opening of farmers markets, closed some markets, and also delayed many typical program activities for this year. We are on track to continue as planned, just on a delayed timeframe. We have requested a 3-month no-cost extension to account for this. What opportunities for training and professional development has the project provided? Nothing Reported How have the results been disseminated to communities of interest? Nothing Reported What do you plan to do during the next reporting period to accomplish the goals? Nothing Reported

    Impacts
    What was accomplished under these goals? Goal 1: Increase the purchase of of Montana-grown fruits and vegetables by SNAP recipents throughout Montana. Objective 1: 120 DSD customers were surveyed in 2019 and 96% reported eating more servings and a greater variety of fruits and vegetables. At the end of market season 2020, 3,569 SNAP customers accessed DSD through the grant period. Obejective 2: At the end of the project, a total of 26 outlets offered DSD. Of the sites recruited, two of them were year-round winter markets and one retail location. Goal 2: Streamline state and local infrastructure to support efficient, effective, and sustainable SNAP incentive programs accross MT. Objective 1: Stakeholder engagment of DSD has increased quite signifigantly. There are a total of 16 DSD Network Steering Committee members that meet bi-monthly. There are three active sub-committiees that focus specifically on the growth, equity, and marketing of the program. Objective 2: CFAC recruited one new regional coordinating agency, a long time partner, the National Center for Appropirate Technology. Objective 3: All market managers that partcipate in Double SNAP Dollars recieve one-on-training from one of the three Spoke Coordinators. Systems and proceedures contininue to be organized and implemented to increase effeciency and coordination of the program on the ground. Goal 3: Increase the engagement between local producer and low-income community members. Objective 1: Of the 3569 SNAP customers, 1637 of them were new customers to Montana farmers markets and CSA's in the project period. Objective 2: 47% of vendors surveyed in 2019 reported that DSD did help them sell more fruits and vegetables at the markets they attended and 33% said it, "somewhat helped." Objective 3: 1004 DSD customers were repeat customers throughout the grant period.

    Publications


      Progress 07/15/18 to 07/14/19

      Outputs
      Target Audience:Our primary target audience is SNAP participants in Montana. We have primarily reached this audience by offering point-of-purchase incentives for SNAP purchases and cooking and nutrition class coupons. Our other target audience is local growers. We continue to reach this audience by offering Double SNAP Dollars nutrition incentives at locations that offer local produce (farmers' markets and CSA's) in order to help increase their market potential. ? Changes/Problems: Nothing Reported What opportunities for training and professional development has the project provided?The project director attended a collaborative network facilitation training in order to better prepare her for facilitating the state-wide DSD Network. Market managers were invited to sit on the steering committee of the Network, and one manager elected to do so thus far. The Street Team program is also an opportunity for professional development for low-income community members- we plan to provide better resources for the program going into next market season so more folks can take advantage of that opportunity. ? How have the results been disseminated to communities of interest?Project results are continually communicated to interested stakeholders through statewide coalition meetings. The project director visited Washington D.C. in Spring 2019 and provided information about this project to Montana's three congressional offices. Press releases are sent out at the beginning of every season and in 2019 resulted in two local news stories. Once final metrics are collected and analyzed, CFAC will continue its tradition of creating a year-end report and disseminating that report to stakeholders. Results of the comprehensive evaluation will be presented to the DSD Network and particularly interesting findings will be written about in blog posts, posted on social media, and written up in press releases. What do you plan to do during the next reporting period to accomplish the goals?Winter of 2019-2020 will primarily be spent collecting and analyzing metrics and evaluation data so we can fully report on all of the objectives of this project. Processes will be reviewed and refined to repeat for the 2020 season, where we will continue to develop the projects set forth in this plan and collect information to be able to report on their effectiveness. ?

      Impacts
      What was accomplished under these goals? Goal 1: Increase the purchase of Montana-grown fruits and vegetables by SNAP recipients: As of October 2019, 22 sites offer Double SNAP Dollars (DSD) in Montana, an increase of six sites since the beginning of the grant period. Three of these additional sites operate during the winter months, contributing to our goal of increasing year-round access to DSD. Our typical market season in Montana ends in October, so we have not yet captured full participation rates from each site. However, between May-July 2019, 773 customers have shopped at Double SNAP Dollars sites and spent nearly $37,000 in SNAP$ and DSD$, which is a 30% increase in spending over the same time period in 2018. A cooking class nutrition incentive program has been implemented as a result of this project. SNAP participants in SNAP-ED-led cooking and nutrition classes are offered DSD coupons to be redeemed at their local participating farmers market. 14 farmers market sites participated in the program, along with 7 nutrition educators. Coupon redemption is being tracked and will be tallied at the end of the market season. A comprehensive evaluation, led by researchers at the University of Montana, is currently underway. This evaluation assesses if DSD customers are eating more fruits and vegetables as a result of the program, as well as vendors' impacts and perspectives of the program. So far 100 customer surveys have been collected and 34 vendor surveys. Results of these surveys, as well as follow-up interviews, will be analyzed and reported on this winter. A final tally of total customers and dollars spent will also be calculated this winter. Goal 2: Streamline state and local infrastructure to support efficient, effective, and sustainable SNAP incentive programs: A state-wide Double SNAP Dollars Network has been created, with close assistance from Wholesome Wave. 13 organizations have committed to this network and participated in an introductory webinar as well as 3 video conference calls. An in-person meeting of this network is being held on October 18. Within this network, 2 organizations are committed to also acting as regional program coordinators, meaning these organizations work directly with a number of incentive distribution outlets within their particular region. A third organization is onboard to act as a regional program coordinator, but additional funding and staff capacity are required before they can get started. Market managers will provide feedback about this season and their confidence levels in implementing DSD in the winter of this year. Goal 3: Increase engagement between local producers and low-income community members: A frequent shopper program has been created and piloted at 7 farmers markets this year. The program offers an extra $5 DSD token on a customer's 5th visit to the market. A street team program has also been developed and piloted at 1 site so far this year. This program recruits DSD customers and offers them extra DSD tokens for hours worked doing outreach for the local program. Results of these programs will be collected in winter 2019 and the average number of return trips will be calculated once all metrics are collected from all sites at the end of the market season. Between May and July 2019, of the 773 customers, 395 were new customers and 372 were returning (6 customers are unknown). Vendor perceptions of the program will also be analyzed in winter 2019.

      Publications