Progress 06/01/18 to 03/01/22
Outputs
Target Audience:Fresh Access Bucks (FAB) provides targeted support for the over 3 million Supplemental Nutrition Assistance Program (SNAP) recipients throughout Florida in counties: 36 farmers markets, 9 mobile markets, 9 produce stands, 3 CSAs and 15 retail outlets. These counties have populations between 9.6%-24.9% below the poverty line and 55.6%-71.5% of overweight or obese adults. The participating outlets geographically span from the Florida Panhandle to Key West in the South, with a peak growing season from October through May. FAB strategically collaborates with farmers markets, farm stands, CSAs, mobile markets and small, independent retailers in and around food deserts, low-income communities, and along transportation routes that feature fresh produce and Florida farmers. Most FAB markets operate year round, though we continue to see some outlet restructuring and periodic closures as a result of COVID-19. SNAP recipients are the main beneficiaries of this project and FAB market partner sites are concentrated in cities and within rural communities with high concentrations of SNAP clients. In 2019, CBPP reported that 12.7% of Florida's population, including 17.7% of children and 10.7% of seniors lived below the poverty line. These numbers increased as a result of COVID-19 with more than 3.3 million Floridians becoming unemployed and approximately 19% of Florida's population, more than 2.2 million households, participating in SNAP each month in 2020, a 46% increase in participation over the previous year as reported by the USDA in 2020. Prior to COVID-19, efforts to engage the target audience took place at educational events during farmers market business hours and at community information sessions and in collaboration with local, regional and state partners. At the onset of the pandemic, more emphasis to engage SNAP recipients was placed on social media, e-newsletters and website updates including a SNAP Customers page and Smallchat direct chat support feature. Changes/Problems: Staff changes: Over the course of the grant period FAB hired three Regional Coordinators -two in Northwest FL, one in Southwest FL, retaining one. We restructured the Northwest FL Regional Coordinator position into an Statewide Outreach and Communications position that significantly increased program awareness and provided much needed outreach and promotional assistance to our partner outlets. In June 2021 our long time FAB Program Co-Manager Mary Hathaway left the program and Katie Delaney became FAB Program Director. Florida experienced natural disasters almost annually that impacted Floridians' access to basic necessities including food, water and electricity, caused damage to Florida crops, farm and market infrastructures, flooding and market closures throughout the state. 2018: Hurricane Michael; 2019: Hurricane Dorian; 2020: Hurricane Sally and Hurricane Eta. COVID19 created major hurdles for outlet partner and FAB operations and market closures persisted as the COVID-19 cases reached record highs in Florida. While many partner outlets adjusted to innovative, safe modes of operation, others were forced to shut down mid-season to reassess. Some outlets were closed by local governance or leaseholders, while others closed as they were unable to find suitable ways to operate safely. Certain FAB markets lack infrastructure, such as bathrooms, electricity, large dishwashing sinks and smooth, durable and easily cleanable floors, that contribute to logistical complications for nutrition education efforts. In most circumstances, they lack funding to make necessary upgrades. The following challenges persisted: How to process SNAP transactions in a safe, efficient manner; How to inform customers about which markets are open and offer SNAP incentives; How to deploy safety and social distancing protocols to ensure the safety of staff, vendors and customers - specifically, how to enforce new standards in venues designed to engage the senses. While many markets successfully transitioned to credit card and online payment methods, SNAP accessibility and awareness remain significant barriers that will require considerable attention and resources to overcome.? Florida stopped providing Emergency Allotments (EAs) of SNAP effective August 2021. The temporary 15 percent increase to SNAP that had been authorized by Congress to help families out during COVID expired at the end of September 2021. In response to COVID-19, FF lifted the $40 SNAP match from April 1, 2020-December 31, 2021 to enable SNAP shoppers to maximize their benefits and support safer access to food. Because of COVID-19, FF's retail pilot was suspended for two months beginning in March 2020 as the supply chain was severely disrupted and retailers worked to keep workers safe, stores sanitized, and products on shelves. Due to financial instability, lack of internal capacity and/or local support, the following FAB partners ceased to operate: Root & Tail Farm, Atlantic Beach City Market, North Port Farmers Market, The Farmers Market at Wynwood Yard, Westgate Greenmarket Express, Mt. Citra Farm, Parramore Farmers Market, ElderPoint Mobile Market, Apalachicola Farmers Market, Pensacola Growers Market, Vicky's Veggies & More, Marion Oaks Farmers Market, Union Street Farmers Market, Cocoa Beach and Space Coast Farmers Markets. FAB Markets continue to express that an inadequate number of paid market staff hinders their ability to provide sufficient outreach to SNAP recipients to inform them of the program, fundraise independently for their SNAP efforts and conduct nutrition education efforts. Transportation to and from FAB markets continues to be a barrier to participation across the state. FF struggled to evaluate the capabilities of retailer POS systems, as there were too many variables across small, independent stores to develop a cohesive retail program within the timeline. What opportunities for training and professional development has the project provided? FAB Partner Trainings, Webinars and Community Info Sessions - FF organized and facilitated regional trainings, farmers market and farmer recruitment events and community planning sessions where we engaged with local government agencies, nonprofits, community members, market staff and vendors. Our team also hosted virtual training sessions after the onset of COVID. These trainings included USDA regulations for authorized SNAP retailers to ensure they are in compliance with all relevant SNAP operating requirements. In addition, 6 distinct FAB retail pilot training sessions occurred to train FAB retail partner staff members on the Fresh Access Bucks program. FAB Site Visits - FAB staff conducted virtual and socially distanced in-person site visits with all FAB outlets to monitor procedures and ensure standardization and accuracy of program implementation. FAB Technical Support - FAB staff provided technical support to project partners to ensure they had the capacity to implement the project and comply with USDA regulations through email, webinars and phone calls. Monthly, Regional Conference Calls - FF hosts a FAB network call on the first Wednesday of each month that serves as an opportunity to hear FAB updates, share what's going well/not going well and talk to other market managers (MMs). One staff person from each market is required to attend. Topics of discussion included market sustainability and resiliency, COVID safety precautions and mask mandates, online SNAP technologies and virtual shopping platforms. SNAP/EBT Equipment Technical Support - FF provided training, technical assistance and materials to farmers markets statewide in the SNAP merchant application process, EBT Service provider and equipment considerations, best practices for SNAP acceptance at market and for the implementation of the incentive program FAB. FM Tracks Data Collection - FAB markets received training on the innovative iOS application (app) called FM Tracks, developed by Case Western Reserve University, which assists with data collection and monitoring at market. Trainings included one-on-one technical support via the phone/email, webinars, hand-outs, and in-person workshops. The app ensures that FAB markets effectively track progress and growth over the course of the grant. Case Western University brings expertise and a track record in project evaluation to analyze variations across sites annually for their relationship to site-level indicators (e.g. transactions), site characteristics, and community demographics. FAB Toolkit - FAB staff refined, updated and shared materials with project partners including but not limited to the following FAB toolkit components: program descriptions to communicate to potential partner markets, mid and season-end report forms, data collection tools, FAB MM guide, vendor guide, flyer templates, recommended signage, vendor agreements, accounting and recording keeping templates, promotional materials, nutrition education ideas, evaluations, fundraising ideas, Florida farmers market regulations, and EBT Service Provider and Payment Option information. FAB Staff shifted the FAB toolkit to an accessible portal on the FF website for more widespread and convenient access. Webinars for FAB partners - FAB Communications Coordinator Meghan Fiveash presented a series of webinars focused on SNAP outreach and promotion at FAB outlets including, "How to Integrate FAB Branding and New Promotion Materials at your Outlet" and "Culture and Messaging of SNAP and FAB". FAB Coordinator Heather Henderson created a series of retail training videos for the FAB retail pilot program partners to share with their staff. FAB Network Growth and Collaboration - FF provided the following opportunities for FAB markets to connect and share challenges and successes: FF shared FAB partner contact information so markets can call/email one another. Public Facebook Page for FAB - "Fresh Access Bucks" This is our public facebook page for the statewide program. Our partners and vendors use this page to share the SNAP incentive program with eligible audiences who are otherwise not being reached. Visit another FAB Market - We encourage our FAB partners to visit each other's markets and see how the program operates across the state. National Nutrition Incentive Network listserv: FAB markets can submit questions/comments on a national listserv. FAB Partners have access to Farmers Market Coalition (FMC) Online resource library FAB is a member of the Nutrition Incentive Hub, which provides resources and tech support for Nutrition Incentive programs. FAB contracted with Fair Food Network and National Grocers Association Foundation to provide retail resources and tech support that has increased the networking capacity of the FF network of markets. FAB Annual Trainings: Our team provided annual trainings to FAB network partners in-person and virtually throughout the grant period. These trainings improved program competency, increased regional networking and collaboration, and elaborated on topics that impact outlet success. Workshop topics included SNAP and FAB implementation at market, marketing and promotion, safety and response for pandemics and other natural disasters, DEI and resiliency discussions and resource networking. How have the results been disseminated to communities of interest?FAB staff shared impact with partner organizations via one on one meetings, community meetings and bi-monthly Food Access Agency calls, organized and facilitated by FAB staff. Information regarding program activities are shared to communities through virtual information sessions, press releases and social media posts. FAB created a Community Resources webpage and a SNAP Shopper Resources webpage to digitally disseminate program materials and information to partner agencies and SNAP clients. FAB partner outlets regularly engage with community based organizations to share the impact and availability of their programs. Virtual engagement conducted during this reporting period include: Florida Department of Agriculture and Consumer Services (FDACS) Florida state SNAP Agency - Department of Children and Families (DCF) Elder Affairs Florida Department of Health Florida Food Policy Council UF/IFAS Family Nutrition Program Florida Impact American Heart Association Over the course of the grant period, FAB staff have presented statewide sessions with UF/IFAS and FNP, The Florida Department of Health, FL Food Policy Council and FL Department of Agriculture Nationally, FAB has presented impacts to the NI HUB on statewide partnerships, FAB retail pilot programming and our SNAP-Ed partnership; and FAB partnership models at the Direct Marketing Summit in Chicago, IL. FAB staff collaborated with a graphic designer to develop, maintain and provide the following standard marketing and promotional materials for farm-direct outlets to increase their outreach about FAB: FAB logo, social media graphics, tents, banners, bilingual flyers, county-wide posters and flyers, bilingual brochures, loyalty cards and regional postcards. For FAB retail partners, FF co-developed the following with our graphic designer: FAB retail one pager, multi-lingual price cards, shopping guides, posters, banners, flyers, buttons, shelf talkers and other promotional materials internal and external to retail outlets. FF created press releases that were distributed to local and state media contacts to announce participation in the FAB program. FF continues to maintain www.FreshAccessBucks.com domain name, with a refined and updated website that includes downloadable promotional materials and an interactive map with market partner information and resources. With the onset of COVID19, FAB staff created an up-to-date resources toolkit for farmers, consumers and markets to safely access fresh, healthy produce and SNAP incentives. Additionally, a map of active locations and details was kept current. The Feeding Florida website that hosts the FAB webpage averages over 8,600 views per month, including over 1,000 new webpage visits per month coming directly from Florida Department of Children and Families webpage. FAB's social media accounts have also grown with over 2,200 followers and an average monthly post reach of 6,800 on Facebook and 540+ followers on Instagram. What do you plan to do during the next reporting period to accomplish the goals?
Nothing Reported
Impacts
What was accomplished under these goals?
Goal 1: Over the course of the grant period, FF retained 47 original market partners and expanded to include 23 additional active outlets: 3 mobile markets, 3 CSA, 7 farm stands and 10 Farmers Markets for a total of 70 active FAB outlets. FAB farm-direct partner outlets realized the following achievements: 68,475 SNAP transactions processed 20,618 new customers participated in their SNAP incentive program $1,589,473.84 in FAB redeemed $1,710,899.76 in SNAP redeemed Goal 2: FF successfully launched its statewide retail pilot program in FINI Y3 with 16 locations in north, central and south Florida: 4 small independently owned corner stores, 1 food bank mobile grocery store and 11 full service grocers under the regional grocery, Hithcock's Markets. FAB successfully identified and collaborated with retailers in underserved and rural communities with high SNAP sales that traditionally lack access to farmers markets and large scale grocery stores. Research into effective, replicable SNAP incentive technologies was conducted with support from statewide and community partners including FFN, the Nutrition Incentive Hub (NI Hub) and the National Grocers Association Foundation (NGAF). Though Florida received a waiver from FNS to participate in SNAP Online pilot, at the end of FINI year 2, only Walmart and Amazon stores were able to participate. FF anticipates better access to online SNAP and incentive tech options for small retailers in the near future. FAB farm-direct partner outlets realized the following achievements: 240,916 SNAP transactions processed $648,434.56 in FAB redeemed $8,604,992.59 in SNAP redeemed Goal 3: FAB staff conducted regional and statewide annual trainings in Years 1-2 of the program. In light of COVID-19, FAB's network-wide annual training was shifted to statewide virtual events in Year 3 and Year 4, FF's FINI extension year. Topics included SNAP and FAB program implementation, marketing and promotion, safety and response for pandemics and other natural disasters, DEI and resiliency discussions and resource networking. FAB staff conducted socially distanced outdoor site visits to FAB market outlets and provided one-on-one training and technical assistance and support for program operators' capacity to implement nutrition incentive programs. The FAB team also hosted monthly FAB network calls for resiliency and fundraising support and networking, along with virtual sessions for individualized support. Additionally, FF developed tiered level participation fees to encourage buy-in and sustainability of the incentive and program. These discussions realized a greater focus by market partner outlets on the need for market-level sustainability planning. FAB member participation fees totaled $49,650 toward FF's FINI match calculation across the grant period, and $6,902,882.00 in in-kind match over the grant period. Goal 4: FF effectively engaged partner agencies in program improvement and expansion. These points of interaction include: Partnership building on program expansion with senior living facilities - FAB connects Elder Affairs and Council on Aging staff with University of Florida Family Nutrition Program with area farmers on Senior CSA (Farm to Community) projects. Monthly board reports and quarterly meetings with FF's 12 member food banks across the state to report on state of the FAB program and examine areas of support and outreach overlap. Collaboration with 2 Florida food banks: Feeding Tampa Bay and Feeding South Florida to implement FAB retail pilot with mobile grocery units. Collaboration with 3 partner food banks: Feeding Northeast Florida, Second Harvest of Central Florida and Feeding Tampa Bay on GusNIP 2021 grant proposal for the Healthier Together Produce Prescription program Connecting markets and retail outlets directly with FDACS on available resources and logistics of upholding the authenticity of Florida grown labeling at farmers markets. Regular communication and check in calls with Florida Dept. of Health, UF FNP, FDACS, Elder Affairs, Market Outlets, and Department of Children and Families (DCF - Florida's SNAP agency) to ensure project awareness and continued collaboration through bi-monthly Food Access Agency calls, organized and facilitated by FAB staff. FAB staff created an up-to-date resources toolkit for farmers, consumers and markets to safely access fresh, healthy produce and SNAP incentives during the COVID19 pandemic. This included a map of active locations and details of markets that was kept current and shared with partner agencies. FF received $10,000 from the NI Hub Capacity grants and provided FAB partners with mini grants. These funds supported COVID19 safety measures for 18 partners for COVID supply purchases including masks, handwashing stations, hand sanitizer, CDC signage and paid social media outreach support. Goal 5: FF created and implemented market landscape assessments to collect and evaluate consistent data points that help to clarify key components of a market that can successfully implement a SNAP and SNAP incentive program. In addition, FAB staff created a Nutrition Education guide based on a literature review of SNAP Education that will be distributed in August 2019 and utilized by markets to complete and track their required nutrition education events. FAB team distributed an annual report for all partner outlets that tracks market spending, key partnerships, successes and challenges. Finally, FAB staff monitored and tracked key data points collected by FAB outlet partners on FM Tracks. These data sets were distributed quarterly to partner outlets to track trends and assist with year over year analysis.
Publications
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Progress 06/01/20 to 05/31/21
Outputs
Target Audience:Fresh Access Bucks (FAB) provides targeted support for the over 3 million Supplemental Nutrition Assistance Program (SNAP) recipients throughout Florida with outlets in 35 Florida counties: 36 farmers markets, 9 mobile markets, 9 produce stands, 3 CSAs and 15 retail outlets. These counties had populations between 9.6%-24.9% below the poverty line and 55.6%-71.5% of overweight or obese adults. The participating outlets geographically span from the Florida Panhandle to Key West in the South, with a peak growing season from October through May. Most FAB markets operate year round, though we saw some outlet closures and market restructuring as a result of the COVID-19 pandemic. FAB strategically targets farmers markets and small, independent retailers in and around food deserts, low-income communities, and along transportation routes that feature fresh produce and Florida farmers. More than 3.3 million Floridians became unemployed without pay as a result of COVID-19 according to the Gallagher 2021 Meal Deficit Metric and approximately 19% of Florida's population, more than 2.2 million households, participated in SNAP each month in 2020, a 46% increase in participation over the previous year as reported by the USDA in 2020. Prior to COVID-19, efforts to engage the target audience took place at educational events during farmers market business hours and at community information sessions and in collaboration with local, regional and state partners. At the onset of the pandemic, more emphasis to engage SNAP recipients was placed on social media, e-newsletters and website updates including a SNAP Customers page and Smallchat direct chat support feature. Changes/Problems: May/June 2020, Meghan Fiveash joins FAB Team as Communications Coordinator to provide statewide outreach and promotional support. On September 2, 2020 Hurricane Sally made landfall in the FL Panhandle as a Category 2 store and caused wind damage and massive flooding. The Farm of Pensacola sustains power outages, flooding and wind damage and is closed for several days. November 2: Follow Up with FNS about retail site visits, Karen Frazier, Branch Chief of Retailer Operations clarifies that site visits should resume at end of November or early December and that there are options for provisional authorization if retailers can provide 30 days of receipts to prove inventory. Karen suggests retailers call the retailer hotline and ask to be contacted by their program specialist. November 9-11: Hurricane Eta traveled across the state of Florida causing several FAB market closures. December: FAB extends unlimited SNAP incentive match cap through end of 2021 to allow SNAP shoppers to maximize their benefits and support safer access to food. The following partners experienced technological difficulties with EBT equipment and/or transferring to new FNS Responsible Official that hindered their ability to process SNAP transactions and provide dependable service to SNAP recipients: Newtown Farmers Market, Riverside Arts Market, Passion Organics, DIG Local Network, Punta Gorda Farmers Market, Berry Good Farms, Hernando County Growers Association, Traders Hill Farm, Feeding South Florida Food Bank Mobile Grocery Outlet Due to financial instability, lack of internal capacity and/or local support, the following FAB partners ceased to operate: Apalachicola Farmers Market, Pensacola Growers Market, Vicky's Veggies & More, Marion Oaks Farmers Market, Union Street Farmers Market, Cocoa Beach and Space Coast Farmers Markets, The Family Garden. FAB Markets continue to express that EBT equipment expenses are a financial burden. Moreover, inadequate number of paid market staff hinders their ability to do sufficient outreach to SNAP recipients to inform them of the program, fundraise independently for their SNAP efforts and conduct nutrition education efforts. Transportation to and from FAB markets continues to be a barrier to participation across the state. Certain FAB markets lack infrastructure, such as bathrooms, electricity, large dishwashing sinks and smooth, durable and easily cleanable floors, that contribute to logistical complications for nutrition education efforts. In most circumstances, they lack funding to make necessary upgrades FF struggled to evaluate the capabilities of retailer POS systems, as there were too many variables across small, independent stores to develop a cohesive retail program within the timeline. COVID19 continued to create major hurdles for outlet partner and FAB operations. Market closures persisted through FINI Y3 as the COVID-19 cases reached record highs in Florida. While many partner outlets adjusted to innovative, safe modes of operation, others were forced to shut down mid-season to reassess. Some outlets were closed by local governance or leaseholders, while others closed as they were unable to find suitable ways to operate safely. The following challenges persisted: How to process SNAP transactions in a safe, efficient manner; How to inform customers about which markets are open and offer SNAP incentives; How to deploy safety and social distancing protocols to ensure the safety of staff, vendors and customers - specifically, how to enforce new standards in venues designed to engage the senses. While many markets successfully transitioned to credit card and online payment methods, SNAP accessibility and awareness remain significant barriers that will require considerable attention and resources to overcome. What opportunities for training and professional development has the project provided? FAB Partner Trainings and Community Info Sessions - FF organized virtual training sessions with 16 new partners where market staff and vendors participated in FAB trainings and information sessions before the program began. These trainings included USDA regulations for authorized SNAP retailers to ensure they are in compliance with all relevant SNAP operating requirements. In addition, 6 distinct FAB retail pilot training sessions occurred to train FAB retail partner staff members on the Fresh Access Bucks program. FAB Site Visits - FAB staff conducted virtual and socially distanced in-person site visits with all FAB outlets to monitor procedures and ensure standardization and accuracy of program implementation. FAB Technical Support - FAB staff provided technical support to project partners to ensure they had the capacity to implement the project and comply with USDA regulations through email, webinars and phone calls. Monthly, Regional Conference Calls - FF hosts a FAB network call on the first Wednesday of each month that serves as an opportunity to hear FAB updates, share what's going well/not going well and talk to other market managers (MMs). One staff person from each market is required to attend. Topics of discussion included market sustainability and resiliency, COVID safety precautions and mask mandates, online SNAP technologies and virtual shopping platforms. SNAP/EBT Equipment Technical Support - FF provided training, technical assistance and materials to farmers markets statewide in the SNAP merchant application process, EBT Service provider and equipment considerations, best practices for SNAP acceptance at market and for the implementation of the incentive program FAB. FM Tracks Data Collection - FAB markets received training on the innovative iOS application (app) called FM Tracks, developed by Case Western Reserve University, which assists with data collection and monitoring at market. Trainings included one-on-one technical support via the phone/email, webinars, hand-outs, and in-person workshops. The app ensures that FAB markets effectively track progress and growth over the course of the grant. Case Western University brings expertise and a track record in project evaluation to analyze variations across sites annually for their relationship to site-level indicators (e.g. transactions), site characteristics, and community demographics. FAB Toolkit - FAB staff refined, updated and shared materials with project partners including but not limited to the following FAB toolkit components: program descriptions to communicate to potential partner markets, mid and season-end report forms, data collection tools, FAB MM guide, vendor guide, flyer templates, recommended signage, vendor agreements, accounting and recording keeping templates, promotional materials, nutrition education ideas, evaluations, fundraising ideas, Florida farmers market regulations, and EBT Service Provider and Payment Option information. FAB Staff shifted the FAB toolkit to an accessible portal on the FF website for more widespread and convenient access. Webinars for FAB partners - FAB Communications Coordinator Meghan Fiveash presented a series of webinars focused on SNAP outreach and promotion at FAB outlets including, "How to Integrate FAB Branding and New Promotion Materials at your Outlet" and "Culture and Messaging of SNAP and FAB". FAB Coordinator Heather Henderson created a series of retail training videos for the FAB retail pilot program partners to share with their staff. FAB Network Growth and Collaboration - FF provided the following opportunities for FAB markets to connect and share challenges and successes: FF shared FAB partner contact information so markets can call/email one another. Public Facebook Page for FAB - "Fresh Access Bucks" This is our public facebook page for the statewide program. Our partners and vendors use this page to share the SNAP incentive program with eligible audiences who are otherwise not being reached. Visit another FAB Market - We encourage our FAB partners to visit each other's markets and see how the program operates across the state. National Nutrition Incentive Network listserv: FAB markets can submit questions/comments on a national listserv. FAB Partners have access to Farmers Market Coalition (FMC) Online resource library FAB is a member of the Nutrition Incentive Hub, which provides resources and tech support for Nutrition Incentive programs. FAB contracted with Fair Food Network and National Grocers Association Foundation to provide retail resources and tech support that has increased the networking capacity of the FF network of markets. FAB Virtual Training: FAB's Virtual Annual Training to improve program competency, increase regional networking and collaboration, and elaborate on topics that impact outlet success has shifted to a virtual event during FF's FINI extension year and will take place on September 1 and 2. Workshop topics will include SNAP and FAB implementation at market, marketing and promotion, safety and response for pandemics and other natural disasters, DEI and resiliency discussions and resource networking.? How have the results been disseminated to communities of interest?FAB staff share impact with partner organizations via one on one meetings, community meetings and bi-monthly Food Access Agency calls, organized and facilitated by FAB staff. Information regarding program activities are shared to communities through virtual information sessions, press releases and social media posts. FAB created a Community Resources webpage and a SNAP Shopper Resources webpage to digitally disseminate program materials and information to partner agencies and SNAP clients. FAB partner outlets regularly engage with community based organizations to share the impact and availability of their programs. Virtual engagement conducted during this reporting period include: Florida Department of Agriculture and Consumer Services (FDACS) Florida state SNAP Agency - Department of Children and Families (DCF) Elder Affairs Florida Department of Health Florida Food Policy Council UF/IFAS Family Nutrition Program Florida Impact American Heart Association In June 2020, FAB staff presented to the NI HUB on Pivoting Promotional Strategies In January 2021, FAB presents at UF/FNP Soar in 4 Webinar In March 2021, FAB Coordinator Heather Henderson co-presented "SNAP-Ed and GusNIP: Bringing Together Nutrition Ed & Incentives" with UF/IFAS Family Nutrition Program staff at the NI Hub Virtual Convening. At the same convening, FAB Program Manager Katie Delaney co-presented "How Grocer Realities Collide with Nutrition Incentives" with NGAF staff On March 10, 2021, FAB presents SNAP Tech Presentation for UF/IFAS Extension Small Farm Marketing course. In addition, FAB staff continue to work with a graphic designer to develop, maintain and provide the following standard marketing and promotional materials for farm-direct outlets to increase their outreach about FAB: FAB logo, social media graphics, tents, banners, bilingual flyers, county-wide posters and flyers, bilingual brochures, loyalty cards and regional postcards. For FAB retail partners, FF co-developed the following with our graphic designer: FAB retail one pager, multi-lingual price cards, shopping guides, posters, banners, flyers, buttons, shelf talkers and other promotional materials internal and external to retail outlets. FF created press releases that were distributed to local and state media contacts to announce participation in the FAB program. FF continues to maintain www.FreshAccessBucks.com domain name, with a refined and updated website that includes downloadable promotional materials and an interactive map with market partner information and resources. With the onset of COVID19, FAB staff created an up-to-date resources toolkit for farmers, consumers and markets to safely access fresh, healthy produce and SNAP incentives. Additionally, a map of active locations and details was kept current. The Feeding Florida website that hosts the FAB webpage averages over 11,000 views per month, including a 64% increase in traffic due to the updated map of FAB partners during COVID19. Social media accounts also remain active with over 1,800 followers and an average monthly reach of 1200 views on Facebook and 450+ followers on Instagram. What do you plan to do during the next reporting period to accomplish the goals?Goal 1: Over 3 years, expand FAB at 60 direct-to-consumer outlets (farmers markets, CSA's, mobile markets, farm stores) including 45 already participating (legacy) markets and 5 to be added each year. FF has endeavored to achieve all program goals over the last 3 years and during this extension year, will continue to identify new market partners that meet criteria on an ongoing basis. Enter into contracts with new partners in excess of the original goal of 60 active farm-direct partners and 3 retail outlet partners. Schedule virtual community planning sessions with local government agencies, nonprofits and local residents to discuss FAB and collect feedback on its implementation and outreach in their community for new partners. Schedule training sessions with Market Managers (MMs) and Vendors for new partners, modifying to virtual meetings as needed. MMs will sign formal contracts with all participating vendors that state that they will comply with SNAP and FAB program regulations. Compliance with this agreement will be enforced and monitored by FF. Maintain and provide up-to-date SNAP Tech assistance information for the state direct marketing farmers and markets. Goal 2: Design, implement, and evaluate a retail grocery store nutrition program at 3 sites, resulting in a replicable program that can be implemented statewide. ? FF has exceeded the goal of onboarding a minimum of 3 retail partners and will continue monitoring incentives and retail program evaluation goals during FF's FINI extension year. Provide training for retail outlet managers and staff for proper program implementation. Create directed promotional material to increase awareness of the retail incentive program and distribute to retail partners. Maintain regular communication and data collection to monitor program successes and challenges. Conduct virtual site visits to active and potential retail outlets Goal 3: Improve FAB sustainability through partner capacity building. FF will continue the tiered membership system to ensure program buy-in from the communities where partner outlets operate. FAB partner outlets will attend annual FAB training presented by FF and participate in monthly regional conference calls. FAB staff will provide professional development on market sustainability, program implementation, and relevant outreach and marketing. FF will maintain strategic state and regional partnerships that support partner markets. FAB staff will conduct site visits for training and program consistency. Due to COVID19, some or all site visits will be conducted virtually. Goal 4: Build a statewide coalition composed of program operators as well as government, non-profit, and for-profit stakeholders, to support FAB sustainability and integrate the program into strategies for assisting low-income families participating in SNAP. FF will continue to engage stakeholders statewide in an effort to maximize the access to Florida-grown fruits and vegetables for SNAP consumers. FAB staff will communicate with regional and state agencies and community champions Goal 5: Evaluate Fresh Access Bucks Progress and Outcomes. FF will continue to collect and monitor all key program requirements via FM Tracks FF will conduct market landscape assessments at all active and potential FAB partner outlet sites. FF will analyze partner data to guide best practices for SNAP participation. FF will analyze data collected through the FAB partner annual report
Impacts
What was accomplished under these goals?
Goal 1: During the third fiscal year of the Feeding Florida (FF) FINIP grant the Fresh Access Bucks program (FAB) retained 55 markets and expanded to include 15 additional outlets: 1 mobile market, 1 CSA, 7 farm stands and 6 Farmers Markets for a total of 70 active FAB outlets. FAB farm-direct partner outlets realized the following achievements: 24,432 SNAP transactions processed 7,549 new customers participated in their SNAP incentive program $728,192.66 in FAB redeemed $798,710.84 in SNAP redeemed 174% increase in SNAP and 181% increase in FAB redeemed from the previous fiscal year Goal 2: In FINI year 3, FF successfully launched its statewide retail pilot program with 16 locations in north, central and south Florida: 4 small independently owned corner stores, 1 food bank mobile grocery store and 11 full service grocers under the regional grocery, Hithcock's Markets. FAB successfully identified and collaborated with retailers in underserved and rural communities with high SNAP sales that traditionally lack access to farmers markets and large scale grocery stores. Research into effective, replicable SNAP incentive technologies was conducted with support from statewide and community partners including FFN, the Nutrition Incentive Hub (NI Hub) and the National Grocers Association Foundation (NGAF). Evaluation of FAB retail pilot with intention of creating a replicable, FL-specific model for a retail grocery store nutrition incentive program will occur in FF's FINI extension year. Though Florida received a waiver from FNS to participate in SNAP Online pilot, at the end of FINI year 2, only Walmart and Amazon stores were able to participate. FF anticipates better access to online SNAP and incentive tech options for small retailers in the near future. FAB farm-direct partner outlets realized the following achievements: 222,066 SNAP transactions processed $610,660.33 in FAB redeemed $8,046,562.27 in SNAP redeemed Goal 3: FAB staff conducted socially distanced outdoor site visits to FAB market outlets and provided one-on-one training and technical assistance and support for program operators' capacity to implement nutrition incentive programs. The FAB team also hosted monthly FAB network calls for resiliency and fundraising support and networking, along with virtual sessions for individualized support. In light of the steady rise of Florida's positive COVID cases and the recent Delta variant, FAB's network-wide annual training was shifted to a virtual event during FF's FINI extension year. Topics to be covered include SNAP and FAB program implementation, marketing and promotion, safety and response for pandemics and other natural disasters, DEI and resiliency discussions and resource networking. Additionally, FF's tiered level participation fees helped to encourage buy-in and sustainability of the incentive and program. Y3 FAB member participation fees totaled $22,550, a 74% increase from Y2. Goal 4: FF effectively engaged partner agencies in program improvement and expansion. These points of interaction include: Partnership building on program expansion with senior living facilities - FAB connects Elder Affairs and Council on Aging staff with University of Florida Family Nutrition Program with area farmers on Senior CSA (Farm to Community) projects. Monthly board reports and quarterly meetings with FF's 12 member food banks across the state to report on state of the FAB program and examine areas of support and outreach overlap. Collaboration with 2 Florida food banks: Feeding Tampa Bay and Feeding South Florida to implement FAB retail pilot with mobile grocery units. Collaboration with 3 partner food banks: Feeding Northeast Florida, Second Harvest of Central Florida and Feeding Tampa Bay on GusNIP 2021 grant proposal for the Healthier Together Produce Prescription program Connecting markets and retail outlets directly with FDACS on available resources and logistics of upholding the authenticity of Florida grown labeling at farmers markets. Regular communication and check in calls with Florida Dept. of Health, UF FNP, FDACS, Elder Affairs, Market Outlets, and Department of Children and Families (DCF - Florida's SNAP agency) to ensure project awareness and continued collaboration through bi-monthly Food Access Agency calls, organized and facilitated by FAB staff. FAB staff created an up-to-date resources toolkit for farmers, consumers and markets to safely access fresh, healthy produce and SNAP incentives during the COVID19 pandemic. This included a map of active locations and details of markets that was kept current and shared with partner agencies. FF received $10,000 from the NI Hub Capacity grants and provided FAB partners with mini grants. These funds supported COVID19 safety measures for 18 partners for COVID supply purchases including masks, handwashing stations, hand sanitizer, CDC signage and paid social media outreach support. Goal 5: FF implemented market landscape assessments to collect and evaluate consistent data points that help to clarify key components of a market that can successfully implement a SNAP and SNAP incentive program. FAB team distributed an annual report for all partner outlets that tracks market spending, key partnerships, successes and challenges. Finally, FAB staff continue to monitor and track key data points collected by FAB outlet partners on FM Tracks. These data sets are quarterly distributed to partner outlets to track trends and assist with year over year analysis.
Publications
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Progress 06/01/19 to 05/31/20
Outputs
Target Audience:Fresh Access Bucks' (FAB) targeted the over 3 million Supplemental Nutrition Assistance Program (SNAP) recipients throughout Florida with outlets in 25 Florida counties: 38 farmer's markets, 6 mobile markets, 9 produce stands and 5 CSAs. These counties had populations between 9.6%-24.9% below the poverty line and 55.6%-71.5% of overweight or obese adults. The participating outlets geographically span from the Florida Panhandle to Miami in the South, with a peak growing season from October through May. Most FAB markets operate year round. FAB strategically targets farmers markets in and around food deserts, low-income communities, and along transportation routes, that feature Florida farmers. Many of the FAB market partner sites are located in cities with population percentages below the poverty line that are greater than the 17.2% Florida average in the 2012 census. SNAP recipients are the main beneficiaries of this project. Efforts to engage the target audience took place at educational events during farmers market business hours, at community information sessions, social media, monthly FAB newsletters, and in collaboration with local, regional and state partners. Changes/Problems: Hurricane Dorian hit Florida August 30 - Sept. 2 of 2019, causing damage to Florida grown crops and damaging farm and market infrastructure. 25 temporary market closures. The following partners experienced technological difficulties with faulty EBT equipment that hindered their ability to process SNAP transactions and provide dependable service to SNAP recipients: Frenchtown Heritage Market, DIG Local, Vicky's Veggies, White Harvest, Punta Gorda Farmers Market, High Springs Farmers Market, Englewood Farmers Market, Due to financial instability, lack of internal capacity and/or local support, the following FAB partners ceased to operate: Mt. Citra Farm, Parramore Farmers Market, ElderPoint Mobile Market. Delays in free EBT Equipment from Marketlink and NAFMNP slow down onboarding of new outlet partners. FAB Markets continue to express that EBT equipment expenses are a financial burden. Moreover, inadequate number of paid market staff hinders their ability to do sufficient outreach to SNAP recipients to inform them of the program, fundraise independently for their SNAP efforts and conduct nutrition education efforts. Transportation to and from FAB markets continues to be a barrier to participation across the state. Certain FAB markets lack infrastructure, such as bathrooms, electricity, large dishwashing sinks and smooth, durable and easily cleanable floors, that contribute to logistical complications for nutrition education efforts. In most circumstances, they lack funding to make necessary upgrades Sarah Bardolph, FAB Coordinator, resigns in October 2019. A new hire was identified and came onboard in December 2019. This new coordinator resigns in January of 2020. New Communications position created in filled in May 2020. Retail pilot delayed as support plan and logistics were being developed. Original consultant fired due to inability to assist with needed resources. Fair Food Network was brought on to help build out retail project in November 2019. FF struggled to evaluate the capabilities of retailer POS systems, as there were too many variables across small, independent stores to develop a cohesive retail program within the timeline. Because of COVID-19, FF's retail pilot was suspended for two months beginning in March 2020 as the supply chain was severely disrupted and retailers worked to keep workers safe, stores sanitized, and products on shelves. COVID19 created major hurdles for outlet partner and FAB operations. Market closures began March 9th, 2020 as the COVID-19 pandemic took hold in Florida. While many partner outlets adjusted to innovative, safe modes of operation, others were forced to shut down mid-season to reassess. Some outlets were closed by local governance or leaseholders, while others closed as they were unable to find suitable ways to operate safely. By early April, only 32 of the market outlets that provide SNAP incentives were still operating. Immediate challenges presented themselves: How to process SNAP transactions in a safe, efficient manner; How to inform customers about which markets are open and offer SNAP incentives; How to deploy safety and social distancing protocols to ensure the safety of staff, vendors and customers - specifically, how to enforce new standards in venues designed to engage the senses. While many markets successfully transitioned to credit card and online payment methods, SNAP accessibility and awareness remain significant barriers that will require considerable attention and resources to overcome. What opportunities for training and professional development has the project provided? FAB Virtual Trainings: FF hosted a Virtual FAB Training in May of 2020. This two day training included 42 participants from FAB Partner Outlets. The training was shifted to a virtual presentation due to safety measures for Covid 19. Workshop topics covered SNAP and FAB implementation at market, marketing and promotion, safety and response for pandemics and other natural disasters, and resource networking. Farmers Market Crop Up- the FAB team coordinated the 4th annual Farmers Market Crop Up in Tallahassee, FL. This one day workshop invited farmers and market managers to learn the logistics and benefits of accepting SNAP at their farm or market outlet, information on SNAP incentives (FAB), food safety at farmers markets, farmers market management best practices, and opportunities for regional networking. A representative from FNS was present to assist market managers and farmers sign up on site to accept SNAP. 36 participants took part in this training. FAB Partner Trainings and Community Info Sessions - FF co-organized community planning sessions with 6 new partners where local government agencies, nonprofits, community members, market staff and vendors participated in FAB trainings and information sessions before the program began. These trainings included USDA regulations for authorized SNAP retailers to ensure they are in compliance with all relevant SNAP operating requirements. In addition, 4 distinct training events occurred to educate farmers market boards and municipalities on the Fresh Access Bucks program. FAB Site Visits - FAB staff conducted site visits with all 48 of 58 outlets to monitor procedures and ensure standardization and accuracy of program implementation. Covid 19 began to take hold in Florida in March of 2020, and any scheduled site visits were postponed due to market closures and staff safety measures. FAB Technical Support - FAB staff provided technical support to project partners to ensure they had the capacity to implement the project and comply with USDA regulations through email, webinars and phone calls. Monthly, Regional Conference Calls - The same day and time of the 1st week of every month, FF hosts two separate regional check-in calls with FAB markets. It's an opportunity to hear FAB updates, share what's going well/not going well and talk to other market managers (MMs). One staff person from each market is required to attend. SNAP/EBT Equipment Technical Support - FF provided training, technical assistance and materials to farmers markets statewide in the SNAP merchant application process, EBT Service provider and equipment considerations, best practices for SNAP acceptance at market and for the implementation of the incentive program FAB. FM Tracks Data Collection - FAB markets received training on the innovative iOS application (app) called FM Tracks, developed by Case Western Reserve University, which assists with data collection and monitoring at market. Training's included one-on-one technical support via the phone/email, webinars, hand-outs, and in-person workshops. The app ensures that FAB markets effectively track progress and growth over the course of the grant. Case Western University brings expertise and a track record in project evaluation to analyze variations across sites annually for their relationship to site-level indicators (e.g. transactions), site characteristics, and community demographics. FAB Toolkit - FAB staff refined, updated and shared materials with project partners including but not limited to the following FAB toolkit components: FAB welcome packet, program descriptions to communicate to potential partner markets, mid and season-end report forms, data collection tools, FAB MM guide, vendor guide, flyer templates, recommended signage, vendor agreements, accounting and recording keeping templates, promotional materials, nutrition education ideas, evaluations, fundraising ideas, Florida farmers market regulations, and EBT Service Provider and Payment Option information. FAB Staff shifted the FAB toolkit to an accessible portal on the FF website for more widespread and convenient access. FAB Network Growth and Collaboration - FF provided the following opportunities for FAB markets to connect and share challenges and successes: FF shared FAB partner contact information so markets can call/email one another. Public Facebook Page for FAB - "Fresh Access Bucks" This is our public facebook page for the statewide program. Our partners and vendors use this page to share the SNAP incentive program with eligible audiences who are otherwise not being reached. Visit another FAB Market - We encourage our FAB partners to visit each other's markets and see how the program operates across the state. National Nutrition Incentive Network listserv: FAB markets can submit questions/comments on a national listserv. FAB Partners have access to Wholesome Wave's Online resource library. FAB Partners have access to Farmers Market Coalition (FMC) Online resource library FAB is a member of the Nutrition Incentive Hub, which provides resources and tech support for Nutrition Incentive programs. FAB contracted with Fair Food Network to provide retail resources and tech support that has increased the networking capacity of the FF network of markets. How have the results been disseminated to communities of interest?FAB staff share impact with partner organizations via one on one meetings, community meetings and monthly calls. Information regarding program activities are shared to communities through information sessions, press releases and social media posts. Flyers with program basics and impact were created and shared with partner agencies and distributed to SNAP recipients. FAB partner outlets regularly meet with community based organizations to share the impact and availability of their programs. In person meetings conducted during this reporting period include: Florida Department of Agriculture and Consumer Services (FDACS) Florida state SNAP Agency - Department of Children and Families (DCF) Elder Affairs Florida Department of Health Florida Food Policy Council UF/IFAS Family Nutrition Program Florida Impact 10 Community information sessions were conducted with local and regional partners Participation in 4 Local Food Business Trainings hosted by Florida Organic Growers, inc. Presentation of FF partner outlet models at the Direct Marketing Summit in Chicago, IL. In addition, FAB staff continues to work with a graphic designer to develop, maintain and provide the following standard marketing and promotional materials for each participating market to increase their outreach about FAB: FAB logo, social media graphics, tents, banners, bilingual flyers, county-wide posters and flyers, bilingual brochures, loyalty cards and regional postcards. FF created press releases that were distributed to local and state media contacts to announce participation in the FAB program. FF continues to maintain www.FreshAccessBucks.com domain name, with a refined and updated website that includes downloadable promotional materials and an interactive map with market partner information and resources. With the onset of COVID19, FAB staff created an up to date resources toolkit for farmers, consumers and markets to safely access fresh, healthy produce and SNAP incentives. Additionally, a map of active locations and details was kept current. The Feeding Florida website that hosts the FAB webpage averages over 9,000 views per month, including a 64% increase in traffic due to the updated map of FAB partners during COVID19. Social media accounts also remain active with over 1,100 Facebook followers and reach of 206 viewers daily. What do you plan to do during the next reporting period to accomplish the goals?Goal 1: Over 3 years, expand FAB at 60 direct-to-consumer outlets (farmers markets, CSA's, mobile markets, farm stores) including 45 already participating (legacy) markets and 5 to be added each year. Continue to identify new market partners that meet criteria on an ongoing basis. Enter into contracts with 5 new partners to exceed the goal of 60 active market partners. Schedule virtual community planning sessions with local government agencies, nonprofits and local residents to discuss FAB and collect feedback on its implementation and outreach in their community for new partners. Schedule training sessions with Market Managers (MMs) and Vendors for new partners, modifying to virtual meetings as needed. MMs will sign formal contracts with all participating vendors that state that they will comply with SNAP and FAB program regulations. Compliance with this agreement will be enforced and monitored by FF. Maintain and provide up to date SNAP Tech assistance information for the state direct marketing farmers and markets. Offer financial assistance to purchase SNAP/EBT equipment for up to 25 pending FAB partner outlets. Goal 2: Design, implement, and evaluate a retail grocery store nutrition program at 3 sites, resulting in a replicable program that can be implemented statewide. Onboard a minimum of four retail partners to begin implementing an incentive program. Provide training for retail outlet managers and staff for proper program implementation. Create directed promotional material to increase awareness of the retail incentive program and distribute to retail partners. Maintain regular communication and data collection to monitor program successes and challenges. Conduct virtual site visits to active and potential retail outlets Goal 3: Improve FAB sustainability through partner capacity building. FF will continue the tiered membership system to ensure program buy-in from the communities where partner outlets operate. FAB partner outlets will attend annual FAB training presented by FF and participate in monthly regional conference calls FAB staff will provide professional development on market sustainability, program implementation, and relevant outreach and marketing. FF will maintain strategic state and regional partnerships that support partner markets. FAB staff will conduct site visits for training and program consistency. Due to COVID19, some or all site visits will be conducted virtually. Goal 4: Build a statewide coalition composed of program operators as well as government, non-profit, and for-profit stakeholders, to support FAB sustainability and integrate the program into strategies for assisting low-income families participating in SNAP. FF will continue to engage stakeholders statewide in an effort to maximize the access to Florida-grown fruits and vegetables for SNAP consumers. FAB staff will communicate with regional and state agencies and community champions FF will share a bimonthly newsletter to keep community and state partners aware and engaged with the FAB network. Goal 5: Evaluate Fresh Access Bucks Progress and Outcomes. FF will continue to collect and monitor all key program requirements via FM Tracks FF will conduct market landscape assessments at all active and potential FAB partner outlet sites. FF will analyze partner data to guide best practices for SNAP participation. FF will analyze data collected through the FAB partner annual report
Impacts
What was accomplished under these goals?
Goal 1: During the second fiscal year of the Feeding Florida (FF) FINIP grant the Fresh Access Bucks program (FAB) retained 52 markets and expanded to include 6 additional outlets: 1 mobile market, 2 CSAs, 1 farm stand and 2 Farmers Markets, for a total of 58 active FAB outlets. FAB partner outlets realized the following achievements: 15,560 SNAP transactions processed 5,095 new customers participated in their SNAP incentive program $259,460.28 in FAB redeemed $291,422.62 in SNAP Redeemed Goal 2: To meet the challenges of creating a successful retail pilot FF transitioned from Wholesome Wave as FAB's retail consultant to the Fair Food Network (FFN). FFN provided true POS tech, local sourcing, and reporting support along with a webportal of resources in anticipation of FF's retail expansion needs. Program design and logistics including retail application, contracts, guidelines, and full promotional material package were created. Site visits for 8 potential retail pilot partners were conducted in the rural Panhandle region with support from FFN. Research into effective, replicable models was conducted with support from statewide and community partners including FFN, the Nutrition Incentive Hub (NI Hub), the National Grocers Association Foundation (NGAF), UF's Family Nutrition Program, the American Heart Association of Florida, Feeding Florida's Food Bank network, Florida Department of Agriculture, Florida Impact, United Way of Palm Beach, the Blue Zone Project, and Humana Military. FF struggled to evaluate the capabilities of retailer POS systems, but with the support of NGAF and other state practitioners via the NI Hub, we received POS tech support and contacts for independent grocers with regional scopes and universal POS systems across outlets for easier onboarding access. The tools and direct support received from FFN, the NI Hub and NGAF will be applied toward a minimum of four small independent retail pilots and regional chain stores in rural, urban, and suburban communities in FINI year 3. Though Florida received a waiver from FNS to participate in SNAP Online pilot, at the end of FINI year 2, only Walmart and Amazon stores were able to participate. FF anticipates better access to online SNAP and incentive tech options for small retailers in FINI year 3. Goal 3: FF successfully executed a two-day virtual training to improve program competency, increase regional networking and collaboration, and elaborate on topics that impact outlet success. The training was shifted to a virtual presentation due to safety measures for Covid 19. Content areas included: SNAP and FAB program implementation, marketing and promotion, safety and response for pandemics and other natural disasters, and resource networking. Additionally, FF implemented tiered level participation fees that helped to encourage buy-in and sustainability of the incentive and program. Y2 FAB member participation fees totaled $12,900. Goal 4: FF effectively engaged partner agencies in program improvement and expansion. These points of interaction include: Partnership building on program expansion with senior living facilities - FAB connects Elder Affairs and Council on Aging staff with University of Florida Family Nutrition Program with area farmers on Senior CSA (Farm to Community) projects. In the wake of COVID19, FAB staff connected Centers for Independent Living (CILs) with FAB outlets to provide contactless access to fresh, local produce. Connecting markets directly with FDACS on available resources and logistics of upholding the authenticity of Florida grown labeling at farmers markets. Regular communication and check in calls with Florida Dept. of Health, UF FNP, FDACS, Elder Affairs, Market Outlets, and Department of Children and Families (DCF - Florida's SNAP agency) to ensure project awareness and continued collaboration. FAB staff created an up to date resources toolkit for farmers, consumers and markets to safely access fresh, healthy produce and SNAP incentives during the COVID19 pandemic. This included a map of active locations and details of markets that was kept current and shared with partner agencies. Goal 5: FF implemented market landscape assessments to collect and evaluate consistent data points that help to clarify key components of a market that can successfully implement a SNAP and SNAP incentive program. FAB team distributed an annual report for all partner outlets that will track market spending, key partnerships, successes and challenges. In partnership with UF/FNP, FF partner food banks, DCF Community Liaisons and FMNP, FAB staff distributed a trackable $5 FAB coupon to distinguish effective channels of outreach with partner organization. Outcomes of these trackable coupons show the necessity for strong local partnerships. Finally, FAB staff continue to monitor and track key data points collected by FAB outlet partners on FM Tracks. These data sets are quarterly distributed to partner outlets to track trends and assist with year over year analysis.
Publications
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Progress 06/01/18 to 05/31/19
Outputs
Target Audience:Fresh Access Bucks' (FAB) targeted the over 3 million Supplemental Nutrition Assistance Program (SNAP) recipients throughout Florida with outlets in 23 Florida counties: 36 farmer's markets, 7 mobile markets, 6 produce stands and 3 CSAs. Within these 23 counties are 2,329,806 SNAP recipients, which represent approximately 74% of all SNAP recipients in Florida (2016). These counties had populations between 9.6%-24.9% below the poverty line and 55.6%-71.5% of overweight or obese adults. The participating outlets geographically span from the Florida Panhandle to Miami in the South, with a peak growing season from October through May. Most FAB markets operate year round. FAB strategically targets farmers markets in and around food deserts, low-income communities, and along transportation routes, that feature Florida farmers. Many of the FAB market partner sites are located in cities with population percentages below the poverty line that are greater than the 17.2% Florida average in the 2012 census. SNAP recipients are the main beneficiaries of this project. Efforts to engage the target audience took place at educational events during farmers market business hours, at community information sessions, and in collaboration with local, regional and state partners. ? Changes/Problems: Delay in public award announcement of FINI delayed the program transition to Feeding Florida. Hurricane Michael hit the Florida Panhandle in October of 2018, causing damage to Florida grown crops and damaging farm and market infrastructure. Federal Government shut-down impacts FNS SNAP application process for potential retailers. SNAP recipients given funds on a new schedule that disrupts normal shopping habits. The following partners experienced technological difficulties with faulty EBT equipment that hindered their ability to process SNAP transactions and provide dependable service to SNAP recipients: Frenchtown Heritage Market, DIG Local, Vicky's Veggies, White Harvest, Punta Gorda Farmers Market, Mt. Citra Organic Farm and Market Due to financial instability, lack of internal capacity and/or local support, the following FAB partners ceased to operate: Mt. Citra Farm, Root & Tail Farm, Atlantic Beach City Market, North Port Farmers Market, The Farmers Market at Wynwood Yard, Westgate Greenmarket Express. No access to free wireless EBT equipment in the state of Florida. The FNS contract with FTM to provide free wireless equipment does not ever actually provide free equipment. FAB Markets continue to express that EBT equipment expenses are a financial burden. Moreover, inadequate number of paid market staff hinders their ability to do sufficient outreach to SNAP recipients to inform them of the program, fundraise independently for their SNAP efforts and conduct nutrition education efforts. Transportation to and from FAB markets continues to be a barrier to participation across the state. Certain FAB markets lack infrastructure, such as bathrooms, electricity, large dishwashing sinks and smooth, durable and easily cleanable floors, that contribute to logistical complications for nutrition education efforts. In most circumstances, they lack funding to make necessary upgrades Kellie O'Dare Wilson is no longer able to work as the independent evaluator for the FAB program in January 2019. Rachael Reichenbach, FAB Coordinator, resigns in January 2019. A new hire was identified and came onboard in February 2019. Retail pilot delayed as support plan and logistics were being developed. What opportunities for training and professional development has the project provided? FAB Regional Trainings: FF hosted a FAB Regional Training in three locations in May of 2019: Naples, Orlando, and St. Augustine, FL. These three 1-day trainings included 68 participants from FAB Partner Outlets, UF FNP, FDACS, and Feeding Florida network food banks. Workshop topics covered SNAP and FAB implementation at market, sustainability plans and market fundraising, Farmer and SNAP vendor retention and auditing, regional networking, and presentations on resources from state agencies. Farmers Market Crop Up- the FAB team coordinated the 3rd annual Farmers Market Crop Up in Naples in partnership with the Collier County UF/IFAS team. This one day workshop invited farmers and market managers to learn the logistics and benefits of accepting SNAP at their farm or market outlet, information on SNAP incentives (FAB), food safety at farmers markets, farmers market management best practices, and opportunities for regional networking. A representative from FNS was present to assist market managers and farmers sign up on site to accept SNAP. 32 participants took part in this training. FAB Partner Trainings and Community Info Sessions - FF co-organized community planning sessions with four new partners where local government agencies, nonprofits, community members, market staff and vendors participated in FAB trainings and information sessions before the program began. These trainings included USDA regulations for authorized SNAP retailers to ensure they are in compliance with all relevant SNAP operating requirements. FAB Site Visits - FAB staff conducted site visits with all 52 outlets to monitor procedures and ensure standardization and accuracy of program implementation FAB Technical Support - FAB staff provided technical support to project partners to ensure they had the capacity to implement the project and comply with USDA regulations through email, webinars and phone calls. Monthly, Regional Conference Calls - The same day and time of the 1st week of every month, FF hosts three separate regional check-in calls with FAB markets: North, Central and South. It's an opportunity to hear FAB updates, share what's going well/not going well and talk to other market managers (MMs). One staff person from each market is required to attend. SNAP/EBT Equipment Technical Support - FF provided training, technical assistance and materials to farmers markets statewide in the SNAP merchant application process, EBT Service provider considerations, best practices for SNAP acceptance at market and for the implementation of the incentive program FAB. FM Tracks Data Collection - FAB markets received training on the innovative iOS application (app) called FM Tracks, developed by Case Western Reserve University, which assists with data collection and monitoring at market. Trainings included one-on-one technical support via the phone/email, webinars, hand-outs, and in-person workshops. The app ensures that FAB markets effectively track progress and growth over the course of the grant. Case Western University brings expertise and a track record in project evaluation to analyze variations across sites annually for their relationship to site-level indicators (e.g. transactions), site characteristics, and community demographics. FAB Toolkit - FAB staff refined, updated and shared materials with project partners including but not limited to the following FAB toolkit components: FAB welcome packet, program descriptions to communicate to potential partner markets, mid and season-end report forms, data collection tools, FAB MM guide, vendor guide, flyer templates, recommended signage, vendor agreements, WW, and partner markets, accounting and recording keeping templates, promotional materials, nutrition education ideas, evaluations, fundraising ideas, Florida farmers market regulations, and EBT Service Provider and Payment Option information. FAB Network Growth and Collaboration - FF provided the following opportunities for FAB markets to connect and share challenges and successes: FF shared FAB partner contact information so markets can call/email one another. Public Facebook Page for FAB - "Fresh Access Bucks" This is our public facebook page for the statewide program. Our partners and vendors use this page to share the SNAP incentive program with eligible audiences who are otherwise not being reached. Visit another FAB Market - We encourage our FAB partners to visit each other's markets and see how the program operates across the state. National Nutrition Incentive Network listserv: FAB markets can submit questions/comments on a national listserv. FAB Partners have access to Wholesome Wave's Online resource library. FAB Partners have access to Farmers Market Coalition (FMC) Online resource library How have the results been disseminated to communities of interest?FAB staff share impact with partner organizations via one on one meetings, community meetings and monthly calls. Information regarding program activities are shared to communities through information sessions, press releases and social media posts. Flyers with program basics and impact were created and shared with partner agencies and distributed to SNAP recipients. FAB partner outlets regularly meet with community based organizations to share the impact and availability of their programs. In person meetings conducted during this reporting period include: Florida Department of Agriculture and Consumer Services (FDACS) Florida state SNAP Agency - Department of Children and Families (DCF) Elder Affairs Florida Department of Health Florida Food Policy Council UF/IFAS Family Nutrition Program 18 Community information sessions were conducted with local and regional partners In addition, FAB staff worked with a graphic designer to develop and provide the following standard marketing and promotional materials for each participating market to increase their outreach about FAB: FAB logo, social media graphics, tents, banners, bilingual flyers, county-wide posters and flyers, bilingual brochures and regional postcards. FF created press releases that were distributed to local and state media contacts to announce participation in the FAB program. FF continues to maintain www.FreshAccessBucks.com domain name, with a refined and updated website that includes downloadable promotional materials and an interactive map with market partner information and resources. The Feeding Florida website that hosts the FAB webpage averages over 12,000 views per month. Social media accounts also remain active with 1,003 Facebook followers and 185 instagram followers. What do you plan to do during the next reporting period to accomplish the goals?Goal 1: Over 3 years, expand FAB at 60 direct-to-consumer outlets (farmers markets, CSA's, mobile markets, farm stores) including 45 already participating (legacy) markets and 5 to be added each year. Continue to identify new market partners that meet criteria on an ongoing basis. Enter into contracts with 5 new partners to meet the goal of 60 active market partners. Schedule community planning sessions with local government agencies, nonprofits and local residents to discuss FAB and collect feedback on its implementation and outreach in their community for new partners. Schedule training sessions with Market Managers (MMs) and Vendors for new partners. MMs will sign formal contracts with all participating vendors that state that they will comply with SNAP and FAB program regulations. Compliance with this agreement will be enforced and monitored by FF. Host regional Farmers Market Crop Up events to provide resources, educational workshops and networking for Florida farmers market managers that are interested in becoming SNAP authorized and joining the FAB program. Maintain and provide up to date SNAP Tech assistance information for the state direct marketing farmers and markets. Offer financial assistance to purchase SNAP/EBT equipment for up to 25 pending FAB partner outlets. Goal 2: Design, implement, and evaluate a retail grocery store nutrition program at 3 sites, resulting in a replicable program that can be implemented statewide. Onboard two retail partners to begin implementing incentive program. Provide training for retail outlet managers and staff for proper program implementation. Create directed promotional material to increase awareness of the retail incentive program. Maintain regular communication and data collection to monitor program successes and challenges. Conduct site visits to active and potential retail outlets Goal 3: Improve FAB sustainability through partner capacity building. FF will implement a tiered membership system to ensure program buy-in from the communities where partner outlets operate. FAB partner outlets will attend annual FAB training presented by FF and participate in monthly regional conference calls FAB staff will provide professional development on market sustainability, program implementation, and relevant outreach and marketing. FF will maintain strategic state and regional partnerships that support partner markets. FAB staff will conduct site visits for on-site training and program consistency. Goal 4: Build a statewide coalition comprised of program operators as well as government, non-profit, and for-profit stakeholders, to support FAB sustainability and integrate the program into strategies for assisting low-income families participating in SNAP. FF will continue to engage stakeholders statewide in an effort to maximize the access to Florida-grown fruits and vegetables for SNAP consumers. FAB staff will communicate with regional and state agencies and community champions FF will create a monthly newsletter to keep community and state partners aware and engaged with the FAB network. Goal 5: Evaluate Fresh Access Bucks Progress and Outcomes. FF will continue to collect and monitor all key program requirements via FM Tracks FF will conduct market landscape assessments at all active and potential FAB partner outlet sites. FF will analyze effective outreach channels through traceable $5 FAB coupon campaign. FF will analyze data collected through the FAB partner annual report
Impacts
What was accomplished under these goals?
Goal 1: During the first fiscal year of the Feeding Florida (FF) FINIP grant the Fresh Access Bucks program (FAB) retained 47 legacy market and expanded to include 5 additional outlets: 1 mobile market, 1 CSA, and 3 Farmers Markets, for a total of 52 active FAB outlets. FAB partner outlets realized the following achievements: 17,363 SNAP transactions processed 4,624 new customers participated in their SNAP incentive program, doubling the current returning shopper population of 4,523 (non anonymous) $217,801.68 in FAB redeemed $223,266.18 in SNAP Redeemed Goal 2: ite visits for 4 potential retail pilot partners were conducted in North, Central, and South Florida with the support from Wholesome Wave's retail consultant. Program design and logistics were finalized. Research into effective, replicable models was conducted with support from statewide and community partners including UF's Family Nutrition Program, the American Heart Association of Florida, Feeding Florida's Food Bank network, Florida Department of Ag, Florida Impact, United Way of Palm Beach, and the Blue Zone Project. This research and will be applied toward multiple pilot projects in rural, urban, and suburban communities in year 2. Goal 3: FF successfully executed three regional trainings to improve program competency, increase regional networking and collaboration, and elaborate on topics that impact outlet success. Each distinct training hosted program outlet partners, Florida Department of Agriculture (FDACS), University of Florida Family Nutrition Program (FNP), and Feeding Florida network food banks. Content areas included: SNAP and FAB program implementation, fundraising and sustainability plans, producer retention, and market resource networking. Additionally, FF developed tiered level participation fees to encourage buy-in and sustainability of the incentive and program support that was presented and discussed with all FAB partner outlets. These discussions realized a greater focus by market partner outlets on the need for market-level sustainability planning. Implementation of membership participation fees will begin in Y2. Goal 4: FF effectively engaged partner agencies in program improvement and expansion. These points of interaction include: Partnership building on program expansion with senior living facilities - FAB connects Elder Affairs and Council on Aging staff with University of Florida Family Nutrition Program with area farmers on Senior CSA (Farm to Community) projects. Connecting markets directly with FDACS on available resources and logistics of upholding the authenticity of Florida grown labeling at farmers markets. Regular communication and check in calls with Florida Dept. of Health, UF FNP, FDACS, Elder Affairs, Market Outlets, and Department of Children and Families (DCF - Florida's SNAP agency) to ensure project awareness and continued collaboration. Goal 5: FF created and implemented a market landscape assessment to collect and evaluate consistent data points that will help clarify key components of a market that can successfully implement a SNAP and SNAP incentive program. In addition, FAB staff created a Nutrition Education guide based on a literature review of SNAP Education that will be distributed in August 2019 and utilized by markets to complete and track their required nutrition education events. FAB team distributed an annual report for all partner outlets that will track market spending, key partnerships, successes and challenges. In partnership with UF/FNP FAB staff distributed a trackable $5 FAB coupon to distinguish effective channels of outreach with partner organization. Finally, FAB staff continue to monitor and track key data points collected by FAB outlet partners on FM Tracks. These data sets are quarterly distributed to partner outlets to track trends and assist with year over year analysis.
Publications
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