Source: SUST`AINA BLE MOLOKAI submitted to NRP
DOUBLE BUX SNAP INCENTIVE PROGRAM
Sponsoring Institution
National Institute of Food and Agriculture
Project Status
COMPLETE
Funding Source
Reporting Frequency
Annual
Accession No.
1015863
Grant No.
2018-70025-28163
Cumulative Award Amt.
$99,963.00
Proposal No.
2018-02003
Multistate No.
(N/A)
Project Start Date
Sep 1, 2018
Project End Date
Aug 31, 2021
Grant Year
2018
Program Code
[FPP]- FINI Pilot Project
Recipient Organization
SUST`AINA BLE MOLOKAI
8787 KAMEHAMEHA V
KAUNAKAKAI,HI 96748
Performing Department
(N/A)
Non Technical Summary
The "Double Bux" SNAP Incentive Program is the newest project of Sustainable Molokai (SM)'s original Food Hub project, launched in 2014. The small, rural island of Molokai, Hawaii was once known as "?Aina Momona," or abundant land, as it produced a surplus of food. Today however, Molokai residents face high food costs, low access to fresh produce, and high levels of diet-related illness. SM's mission is to work with community partners to restore that historical abundance, and to re-establish food sovereignty on the island.The specific goal of this project is to increase the purchase and consumption of local, fresh fruits and vegetables (FFV) by SNAP recipients. SM intends to achieve this goal by piloting their "Double Bux" SNAP Incentive Program through their Mobile Market, which gives customers two options: (1) order online through SM's website for pick-up at their weekly neighborhood delivery location, or (2) shop at SM's pop-up farmers markets that coincide with their Mobile Market deliveries. The program will offer SNAP recipients dollar for dollar incentives on locally grown (within Maui County) fresh fruits and vegetables, as well as FFV that is minimally processed (no additives), such as poi, the Hawaiian staple food. SM also plans to implement a vigorous public relations campaign and program evaluation, in hopes of growing the program throughout Maui County in coming years. Lastly, SM will collaborate with the Hawaii Good Food Task Force to increase local food access across the state.
Animal Health Component
(N/A)
Research Effort Categories
Basic
(N/A)
Applied
(N/A)
Developmental
(N/A)
Classification

Knowledge Area (KA)Subject of Investigation (SOI)Field of Science (FOS)Percent
70360990001100%
Goals / Objectives
Goal 1: To increase purchases of locally grown FFV by SNAP recipients by providing dollar for dollar incentives for local produce purchases through weekly online orders placed through our Mobile Market website.Outcome 1.1: The number of SNAP recipients/households purchasing through Mobile Market website will increase from 15 in 2017 to 150 in 2019.Outcome 1.2: The dollar amount of produce purchased through Mobile Market website by SNAP & SNAP incentives will increase from $3,000 in 2017 to $90,000 in 2019.Goal 2: To increase purchases of locally grown FFV by SNAP recipients by providing dollar for dollar incentives for local produce purchases through weekly pop-up farmers markets, coordinated with our Mobile Market schedule, which will increase from 2 to 7 stops around the island between 2018 & 2019.Outcome 2.1: The number of SNAP recipients/households purchasing through pop-up markets will increase from 5 in 2017 to 50 in 2019.Outcome 2.2: The dollar amount of produce purchased through pop-up markets by SNAP & SNAP incentives will increase from $1,000 in 2017 to $30,000 in 2019.
Project Methods
Efforts: our project will be implemented through an extensive outreach and education publicity campaign. We will be working with our PR Manager to gain widespread support for our Double Bux program. This will include PSAs on social media and articles in our local newspaper. Our Mobile Market will host farmers and producer volunteers who will give samples of their locally grown and produced products. SM will work with our partners, including the local SNAP office, healthcare organizations, senior living communities, and others to promote the program. We will also be advertising the Hawaiian Harvest of the Month to help promote Hawaiian canoe crops and other cultural foods eligible for Double Bux.Evaluation: SM values the evaluation process, which will enable us to gather critical input to test our program, in hopes of improving and expanding it on Molokai, as well as throughout Maui County and Hawaii. SM's evaluation will include a process analysis, as well as an outcome analysis, so we can measure the project's effectiveness in increasing FFV purchases and consumption among our SNAP recipients. We will survey SNAP customers at least twice throughout the pilot year, as well as host focus groups of SNAP participants who are not customers. We will document the process, challenges, and successes of operations. Quarterly results will be recorded and provided to NIFA and the independent evaluation contractor.Key targets include:- The number of SNAP recipients/households purchasing through the Mobile Market website will increase from 15 in 2017 to 150 in 2019.- The dollar amount of produce purchased through the Mobile Market webiste by SNAP & SNAP incentives will increase from $3,000 in 2017 to $90,000 in 2019.- The number of SNAP recipients/households purchasing through pop-up markets will increase from 5 in 2017 to 50 in 2019.- The dollar amount of produce purchased through pop-up markets by SNAP & SNAP incentives will increase from $1,000 in 2017 to $30,000 in 2019.

Progress 09/01/20 to 08/31/21

Outputs
Target Audience:Our target audience is the entire island of Molokai, with a focus on our low-income residents. Our island is home to 7,300people with the highest unemployment (10%) and poverty rates (20%) in the state of Hawaii. The median income is 64.18%of the state average. Compounding this, Molokai's average household size (4.2 people) is substantially larger than the stateaverage (2.9 people). Census data shows that all Molokai residents live in qualified "Medically Underserved Areas" andERS/USDA "Food Deserts." As of December 2017, approximately 64% of Molokai's residents are receiving SNAP benefits. Changes/Problems:Initially, we did not meet our one year goals and requested two no-cost extensions. As of the end of our current extension, we met all of our goals except for Outcome 2.2 under Goal 2, which was in part due to the COVID-19 pandemic. We shut down our pop-up Mobile Market and focused exclusively on orders through our online ordering platform during our first nocost extension (2019 to 2020 FY). Because our island has very few medical resources, we kept our pop-up market closed since. We will reopen our pop-up market when we determine that it safe to do so again. What opportunities for training and professional development has the project provided?The most significant professional development has come through our membership in the Hawaiii Good Food Alliance. It isthrough the HGFA that we have been able to share Double Bucks implementation challenges and strategies, as well ascollaborate to secure a GusNIP grant for the entire state (almost $1Mil award). How have the results been disseminated to communities of interest?Yes, they've been disseminted to Fair Food Network and the Hawaii Good Food Alliance What do you plan to do during the next reporting period to accomplish the goals? Nothing Reported

Impacts
What was accomplished under these goals? Outcome 1.1: The number of SNAP recipients/households purchasing through Mobile Market website will increase from 15 in2017 to 150 in 2019. As of 2019, this was 77 households. But as of the end of the grant period in 2021, this was 186households Outcome 1.2: The dollar amount of produce purchased through Mobile Market website by SNAP & SNAP incentives willincrease from $3,000 in 2017 to $90,000 in 2019. Actual = $32,625.85 Total (SNAP purchases = $18,086.29; SNAP Incentives = $14,539.56). But as of the end of 2021, the Actual was $167,508.05 Total (SNAP purchases = $100,325.44;SNAP Incentives = $67,182.61). Outcome 2.1: The number of SNAP recipients/households purchasing through pop-up markets will increase from 5 in 2017 to 50 in 2019. Actual = 39 Walkup SNAP recipients/customers for 2019. As of the end of 21, the number of Walkup Snaprecipients/customers totalled 79. Outcome 2.2: The dollar amount of produce purchased through pop-up markets by SNAP & SNAP incentives will increasefrom $1,000 in 2017 to $30,000 in 2019. Actual = $703.17 Total (SNAP purchases = $370.78; Incentives = $332.39) at end of2019. At the end of 2021, actual was $1,604.73 Total (SNAP purchases = $841.13; Incentives = $763.60)

Publications


    Progress 09/01/18 to 08/31/21

    Outputs
    Target Audience:Our target audience is the entire island of Molokai, with a focus on our low-income residents. Our island is home to 7,300 people with the highest unemployment (10%) and poverty rates (20%) in the state of Hawaii. The median income is 64.18% of the state average. Compounding this, Molokai's average household size (4.2 people) is substantially larger than the state average (2.9 people). Census data shows that all Molokai residents live in qualified "Medically Underserved Areas" and ERS/USDA "Food Deserts." As of December 2017, approximately 64% of Molokai's residents are receiving SNAP benefits. Changes/Problems:Initially, we did not meet our one year goals and requested two no-cost extensions.As of the end of our current extension, wemet all of our goals except for Outcome 2.2 under Goal 2, which was in partdue to the COVID-19 pandemic. We shut down our pop-up Mobile Market and focused exclusively on orders through our online ordering platform during our first no-cost extension (2019 to 2020 FY). Because our island has very few medical resources, we kept our pop-up market closed since. We willreopen our pop-up market when we determine that it safe to do so again. What opportunities for training and professional development has the project provided?The most significant professional development has come through our membership in the Hawaiii Good Food Alliance. It is through the HGFA that we have been able to share Double Bucks implementation challenges and strategies, as well as collaborate to secure a GusNIP grant for the entire state (almost $1Mil award). How have the results been disseminated to communities of interest?Yes, they've been disseminted to Fair Food Network and the Hawaii Good Food Alliance What do you plan to do during the next reporting period to accomplish the goals? Nothing Reported

    Impacts
    What was accomplished under these goals? Outcome 1.1: The number of SNAP recipients/households purchasing through Mobile Market website will increase from 15 in 2017 to 150 in 2019. As of 2019, this was77 households. But as of the end of the grant period in 2021, this was 186 households. Outcome 1.2: The dollar amount of produce purchased through Mobile Market website by SNAP & SNAP incentives will increase from $3,000 in 2017 to $90,000 in 2019. Actual = $32,625.85 Total (SNAP purchases = $18,086.29; SNAP Incentives = $14,539.56). But as of the end of 2021, the Actual was $167,508.05Total (SNAP purchases =$100,325.44; SNAP Incentives = $67,182.61). Outcome 2.1: The number of SNAP recipients/households purchasing through pop-up markets will increase from 5 in 2017 to 50 in 2019. Actual = 39 Walkup SNAP recipients/customers for 2019. As of the end of 21, the number of Walkup Snap recipients/customers totalled 79. Outcome 2.2: The dollar amount of produce purchased through pop-up markets by SNAP & SNAP incentives will increase from $1,000 in 2017 to $30,000 in 2019. Actual = $703.17 Total (SNAP purchases = $370.78; Incentives = $332.39) at end of 2019. At the end of 2021, actual was $1,604.73 Total (SNAP purchases = $841.13; Incentives = $763.60)

    Publications


      Progress 09/01/19 to 08/31/20

      Outputs
      Target Audience:Our target audience is the entire island of Molokai, with a focus on our low-income residents. Our island is home to 7,300 people with the highest unemployment (10%) and poverty rates (20%) in the state of Hawaii. The median income is 64.18% of the state average. Compounding this, Molokai's average household size (4.2 people) is substantially larger than the state average (2.9 people). Census data shows that all Molokai residents live in qualified "Medically Underserved Areas" and ERS/USDA "Food Deserts." As of December 2017, approximately 64% of Molokai's residents are receiving SNAP benefits. Changes/Problems:The COVID-19 pandemic forced us to close our pop-up farmers market. We will not open it again until it is safe to do so. What opportunities for training and professional development has the project provided?The most significant professional development has come through our membership in the Hawaii Good Food Alliance. It isthrough the HGFA that we have been able to share Double Bucks implementation challenges and strategies, as well ascollaborate to secure a GusNIP grant for the entire state (almost $1Mil award). How have the results been disseminated to communities of interest?Yes, they've been disseminted to Fair Food Network and the Hawaii Good Food Alliance. What do you plan to do during the next reporting period to accomplish the goals?Overall, our main goal is to increase our rate of Double Bucks utilization over the next year. Our initial challenge was nothaving enough local produce, which we are addressing by providing farmer training programs. We are continuingto recruit more customers. We are doing this by: 1. Increasing our advertising efforts. 2. Working with our local healthcare providers (Molokai Community Health Center & Na Puuwai) to connect their patientswho have diet-related illnesses with fresh, local food. 3. Reaching out to our island's smaller mom and pop stores to see if we can implement Double Bucks for local produce there.

      Impacts
      What was accomplished under these goals? Outcome 1.1: The number of SNAP recipients/households purchasing through Mobile Market website will increase from 15 in 2017 to 150 in 2019. From 2018 to end of 2020 reporting period, the Actual was 105 households Outcome 1.2: The dollar amount of produce purchased through Mobile Market website by SNAP & SNAP incentives will increase from $3,000 in 2017 to $90,000 in 2019. From 2018 to 2020Actual = $90,889.17. Outcome 2.1: The number of SNAP recipients/households purchasing through pop-up markets will increase from 5 in 2017 to50 in 2019. From 2018 to 2020, Actual = 95 Walkup SNAP recipients/customers. Outcome 2.2: The dollar amount of produce purchased through pop-up markets by SNAP & SNAP incentives will increasefrom $1,000 in 2017 to $30,000 in 2019. Actual = $976 Total (SNAP purchases = $544.79; Incentives = $431.21).

      Publications


        Progress 09/01/18 to 08/31/19

        Outputs
        Target Audience:Our target audience is the entire island of Molokai, with a focus on our low-income residents. Our island is home to 7,300 people with the highest unemployment (10%) and poverty rates (20%) in the state of Hawaii. The median income is 64.18% of the state average. Compounding this, Molokai's average household size (4.2 people) is substantially larger than the state average (2.9 people). Census data shows that all Molokai residents live in qualified "Medically Underserved Areas" and ERS/USDA "Food Deserts." As of December 2017, approximately 64% of Molokai's residents are receiving SNAP benefits. Changes/Problems:The only major change to our project is that we requested and received a 1-year (no cost) extension. What opportunities for training and professional development has the project provided?The most significant professional development has come through our membership in the Hawaii Good Food Alliance. It is through the HGFA that we have been able to share Double Bucks implementation challenges and strategies, as well as collaborate to secure a GusNIP grant for the entire state (almost $1Mil award). How have the results been disseminated to communities of interest?Yes, they've been disseminted to Fair Food Network and the Hawaii Good Food Alliance. What do you plan to do during the next reporting period to accomplish the goals?Overall, our main goal is to increase our rate of Double Bucks utilization over the next year. Our initial challenge was not having enough local produce, which we are addressing by providing mini-grants and technical assistance to our local farmers. We are now working to recruit more customers. We are doing this by: 1. Increasing our advertising efforts. 2. Working with our local healthcare providers (Molokai Community Health Center & Na Pu?uwai) to connect their patients who have diet-related illnesses with fresh, local food. 3. Reaching out to our island's smaller mom and pop stores to see if we can implement Double Bucks for local produce there.

        Impacts
        What was accomplished under these goals? Outcome 1.1: The number of SNAP recipients/households purchasing through Mobile Market website will increase from 15 in 2017 to 150 in 2019. Actual = 77 households. Outcome 1.2: The dollar amount of produce purchased through Mobile Market website by SNAP & SNAP incentives will increase from $3,000 in 2017 to $90,000 in 2019. Actual = $32,625.85 Total (SNAP purchases = $18,086.29; SNAP Incentives = $14,539.56). Outcome 2.1: The number of SNAP recipients/households purchasing through pop-up markets will increase from 5 in 2017 to 50 in 2019. Actual = 39 Walkup SNAP recipients/customers. Outcome 2.2: The dollar amount of produce purchased through pop-up markets by SNAP & SNAP incentives will increase from $1,000 in 2017 to $30,000 in 2019. Actual = $703.17 Total (SNAP purchases = $370.78; Incentives = $332.39). *It should be noted that if added together, the total amounts from Outcomes 1 and 2 are correct. However, the split between the two is actually a little different. The reason for this disparity is that our tracking system is set up so that it is easier for us to track repeat SNAP customers through our on-line sales platform, instead of as a "walk-up customer". Thus, the number of SNAP customers and dollar amount of SNAP sales through the Pop-up Market is higher than the reported numbers.

        Publications