Source: UNIVERSITY OF WYOMING submitted to
WYOMING FIRST-GRAINS PROJECT: MARKET AND INDUSTRY DEVELOPMENT FOR FIRST-GRAINS IN WYOMING
Sponsoring Institution
National Institute of Food and Agriculture
Project Status
NEW
Funding Source
Reporting Frequency
Annual
Accession No.
1015764
Grant No.
(N/A)
Project No.
WYO-599-18
Proposal No.
(N/A)
Multistate No.
(N/A)
Program Code
(N/A)
Project Start Date
Mar 21, 2018
Project End Date
Sep 30, 2022
Grant Year
(N/A)
Project Director
Foulke, TH, K..
Recipient Organization
UNIVERSITY OF WYOMING
1000 E UNIVERSITY AVE DEPARTMENT 3434
LARAMIE,WY 82071-2000
Performing Department
Agricultural And Applied Economics
Non Technical Summary
We use the term 'first-grains' to promote a more modern usage for what are commonly called "ancient grains"--early crop varieties that have not undergone the intensive hybridization of modern varieties. These varieties have received renewed interest from consumers and are purported to have health benefits that newer varieties of these crops do not (e.g., claims of higher protein and fiber content).Currently, these are niche market specialty crops that are not widely grown and have thinly developed markets, but can command premium prices under some circumstances. In Wyoming, the acreage and outlet for these crops at present is minimal. Yet increased awareness of these crops by health-conscious consumers is driving interest and demand.Given these factors, there appears to be an opportunity to serve the public interest, create jobs and enhance income in Wyoming. We propose a vertically integrated research and extension-based demonstration project to determine which first-grains will grow best in Wyoming and develop products from them. We will then market these products to develop the industry, starting small around a central brand and focusing on niche markets. Once the market is established, we will transfer the project to the private sector, potentially providing continued research and development, and product support.
Animal Health Component
0%
Research Effort Categories
Basic
0%
Applied
80%
Developmental
20%
Classification

Knowledge Area (KA)Subject of Investigation (SOI)Field of Science (FOS)Percent
6031599301025%
7031599101010%
5021599301020%
6011599301025%
6041599301020%
Goals / Objectives
Objectives:To grow and identify profitable first-grains for Wyoming farmersDevelop niche products for the first-grains identifiedDevelop niche markets for first-grainsShepherd the nascent first-grain industry in the state through vertical integration of first-grain markets and products, and spin-off the resulting entity to private sector.Increase jobs and income for Wyoming residents through this projectEvaluate nutrient characteristics of first grainsEvaluate consumer perception of sensory characteristics of first-grainsProvide science-based nutritional education on first-grains nutritional content
Project Methods
This is a three-phase, two-tier research and demonstration project designed to build capacity in Wyoming's agricultural sector around first-grains (often called "ancient grains") as specialty crops for farmers. For example, over the last several decades the craft beer market has grown exponentially--we believe like that market, there is room in cereals production for more specialized products to fit target markets. Anecdotal evidence suggests that there is already sufficient demand for these products to support a niche market in Wyoming and along the Front Range in Colorado.Our initial focus will be on growing emmer wheat, also known as "faro" (Triticum turgidum subsp. dicoccum), and spelt (Triticum spelta), because these crops can be planted and harvested with the existing equipment currently used for wheat and barley. This will make adoption easier since farmers already have experience with similar crops and will not need to invest in new equipment.Emmer and spelt are "hulled" grains--hulls are not removed during harvesting requiring an additional processing step. We anticipate outsourcing de-hulling in year one and purchasing a de-hulling machine in year two. Since de-hulling capacity is very limited in Wyoming, this de-hulling machine could become the focal point of this nascent niche industry.We will use a vertically integrated "business incubator" approach of controlling product development from field to retail end-user, starting small with just enough product to supply a micro-market (possibly several restaurants or brewpubs) and building on this in subsequent years. A network of partners will be asked supply feedback to improve product development. If successful, we could potentially expand our line to heritage varieties of barley and oats and non-cereal first-grains such as millet, chickpeas and flax.In the latter phases of the project, we will work with experts at the University of Wyoming to develop foods and recipes based on these products. In this way, we can offer a package of different products, malts, grains, flours and mixes as well as ways for consumers to use them. Additionally, we will disseminate information to consumers to familiarize them with first-grains and any health benefits they provide.To begin the process of building a product line we have initiated the process of trademarking a brand ('Neolithic' brand "Wyoming grown first-grains"). Products will include, but not be limited to, grain for malting, grain for beer flavoring (adjuncts), flours--both single variety and blended. Project updates and information will be posted to our website at www.neolithicbrand.com as it becomes available.Although the focus of our project is centered on the economic development that first-grains products can provide for the local and regional economy, a strong case can also be made for the development of a seed industry for these grains. Northwestern Wyoming has some unique climatic and cultural features that have made it attractive for seed production (malt barley and alfalfa). We have identified spring spelt as a potential crop for seed production and will be working on developing it there.

Progress 10/01/19 to 09/30/20

Outputs
Target Audience: Nothing Reported Changes/Problems:The pandemic has obviously been a big obstacle this year. University travel restrictions and social distancing protocols have inhibited our ability to fully implement parts of this project, specifically with regard to marketing. Additionally, we encountered a technical issue with malting with our partner, Wyoming Malting Company. Wyoming Malting uses a common bin malting system which works well with malting barley and wheat. We have found that these first grains, once de-hulled have a significant amount of protein on the grain surface. During the malting process, the grain cannot be moved via the system's piping system due to the gumminess of the protein covered grains since it would clog the system. A different malting system needs to be used that does not require grain movement by pipe. We therefore had to end our business relationship with Wyoming Malting Co. We have identified another company that uses a system called a "saladin box" for malting that does not require the grain to be moved by pipe. We are currently working with this malt house to do a test run with our grains. The company is in Colorado, so it will satisfy the trademark requirement for moving grain interstate as well. What opportunities for training and professional development has the project provided?We had student workers again working with these grains taking soil samples and working with fertility rates to try and understand optimal fertilizer application. How have the results been disseminated to communities of interest?Two articles have been published about our project by the University of Wyoming. One was in the College of Agriculture's research report magazine, "Reflections". The other was in the Unversity of Wyoming's flagship magazine, UWYO. There have also been numerous press articles and interviews throughout the last year. What do you plan to do during the next reporting period to accomplish the goals?For 2021, we plan to make further in roads into the malting and marketing phaseof this project. Now that we have the de-huller operational and have two years of experience growing these grains, we have the know-how to build on our knowledge from the production phase. Specifically, we plan to: significantly increase the amount of de-hulled grain that we have to market build on the marketing aspect of the project to increase awareness by brewers and bakers of the value of these grains continue with the nutritional analysis of these grains for marketing opportunities contract with farmers for seed as well as product to market continue to work to develop the supply chain continue to work on the novel business structure with the University of Wyoming as a spin-off candidate with shared equity continue to develop the business model

Impacts
What was accomplished under these goals? In our third year of the project, we have harvested another 50,000 pounds of grain. Our de-huller is now operational and we are working on de-hulling the grain from the last two years and trying to get it to market. We have succeeded in our initial sales of grain to two bakeries in the state and continue to try and develop further uptake for our products. We have successfully malted test batches of both emmer and spelt. And we have started distributing some samples to brewpubs. But this has been complicated by distancing restrictions due to the pandemic.

Publications

  • Type: Other Status: Published Year Published: 2020 Citation: Foulke, Thomas. "One Step Away From Wild". In 'Reflections'. University of Wyoming College of Agriculture and Natural Resources. 2020 Research Report. Pg 6 Laramie. WY. Available from: http://www.uwyo.edu/uwexpstn/publications/reflections/reflections_2020_web.pdf


Progress 10/01/18 to 09/30/19

Outputs
Target Audience:Our target audience for this period was brewpub owners and bakers who want to grind their own flour. Plus farmers who are willing to participate in the project and grow these grains. Changes/Problems:Experiments with malting these grains in the hull revealed that there is not sufficient moisture attainment to malt in the hull. The grain must be de-hulled to malt. Lack of de-hulling capacity hampered our efforts in the spring (slow procurement process). And our malting partner had production issues in the summer. These issues set back our time table by almost a year. We originally thought about doing some small scale milling, but the cost of a mill was out of reach, and further study revealed the complexity of producing flour products is more suited to a separate product stream. This does not fit well with our business model at this time. We are therefore focusing on malted grain products and "naked" grain to start. What opportunities for training and professional development has the project provided?Student workers were trained in planting and harvesting experimental crops. How have the results been disseminated to communities of interest?The UW College of Agriculture and Natural resources did a couple of press releases on this project. Several of our team presented information to farmers at station field days. Two project members gave extension presentations to the general public. Furthermore, there have been four class presentations to students in various classes about the project and its goals. What do you plan to do during the next reporting period to accomplish the goals?We expect significant achievements in the coming year. 2019 was supposed to be the rollout year, but the lack of de-hulling and malting capacity set back our expectations. For 2020, we plan to: Complete de-huller installation and set up Have significant quantities (about 40 tons) of grains available, both for bakers and for malting Distribute malted grains to brewpubs and start sales Have business formed Evaluate nutritional qualities of grains and begin promotion based on the results Evaluate farmer growing techniques and design a protocol for best practices Continue to develop business and business model Continue to develop supply chain Continue to develop marketing message

Impacts
What was accomplished under these goals? In our second year of operation, we doubled our production of emmer wheat and spelt. We also purchased a de-huller which is in the process of being installed. Here is a list of accomplishments for year two: Doubled acreage of spelt and emmer wheat. Harvested approximately 75,000 lbs. Transport and cleaning of grain at the Seed facility in Powell, WY Worked with farmers to start growing off-site (away from stations) Grew some einkorn for the first time Disseminated hulled grains to bakers for experimentation and sale of products Attempted to grow Ethiopian blue emmer but had weather and production problems Purchased a de-huller with $50k grant funding from the UW Institute for Innovation and Entrepreneurship. And worked to have it installed (needed three-phase power upgrade to building. This was paid for by the Ag Experiment Station). Worked with students from the UW College of Law, Legal Praticum class to determine the best type of business to form and initiated filing.

Publications


    Progress 03/21/18 to 09/30/18

    Outputs
    Target Audience:The goal of this project is to develop a niche industry around first-grains in Wyoming. Potential participants include farmers, malters, breweries, brewpubs and bakers who will produce products for retail sale. As such, our target audience is all these groups plus the general public who will be buying these products. Changes/Problems:One of our goals was to provide flour from these grains this fall. Two things prevented that: 1 ) Lack of non-organic dehulling capacity in our region. And 2) lack of small scale milling in our region (large scale milling capacity exists, but not at the scale that we need or was available to the project.). However, we discovered that many craft bakers actually do not want flour at all, but naked grain. This is a new avenue of product development as we now better understand the market for these grains among high-end bakers. Significantly, some of our grain threshed free of the hull in harvest. We were able to separate out and bag some of this grain for testing and product development. This will provide feedback for our project going forward. What opportunities for training and professional development has the project provided?One of the project participants made trips to the OSU Food Innovation Center and Wheat Marketing Center (Portland, OR) to get a sense of the benchmark potential for these new (old) grains in the market and avenues for product testing and development. A further trip (two participants) was made to the WSU Bread Lab (Mt. Vernon, WA) to better understand the value of these flours and malt in the market-place and ways to develop these markets in Wyoming. We also utilized graduate student labor on the research farms in growing these crops this year. How have the results been disseminated to communities of interest?We have built a website: www.neolithicbrand.com as the centralized vehicle for disseminating information about these grains and our project. There have also been five popular press articles and several radio programs about our project (see our website blog). Wyoming Public Radio is doing three-part piece following the project. A letter was sent out to all members of the Wyoming Craft-brewers Guild soliciting partners for developing and testing of these malts in beer recipes. One of our team participated at a panel discussion at the Wyoming Ag Innovation Summit (January, 2018 Powell, WY) Three members of the team participated in several different field day events at UW research farms where crop tours were given to farmers and academics to inform them of our project. What do you plan to do during the next reporting period to accomplish the goals?2019 will be a rollout year for the business model of the project. We will also be purchasing a de-huller that will become the centerpiece of this nascent industry in the region. Since no non-organic de-hulling capacity exists within any economic radius of Wyoming, we will be building this industry from scratch. We will be growing more varieties of emmer and spelt and even some einkorn on our research farms in 2019. On the agronomic side, understanding how these crops grow and which varieties grow best in our environment is critical to the sucess of the project.

    Impacts
    What was accomplished under these goals? In this first year of the project, we have grown some grain and are working to establish the business model and brand name. Here is a list of our accomplishments to date: Seed procurement and planting of 24 acres on three UW research farms Total harvest of over 53,000 pounds of emmer and spelt Transport and cleaning A basic website An email from EPA telling us that if a product is labeled for wheat, it can be used for spelt and emmer Trademarking of logo and tagline in progress Three bread partners in SE Wyoming plus more in the Basin Draft budgets for emmer and spelt from agricultural economist Brian Lee Letters to all craft brewers in the state yielded partnerships with eight of them for malt Bench-marking trips to the OSU Food Innovation Center and the WSU Bread lab Submission of a WSARE grant proposal by co-PDs Caitlin and Carrie ($50k) Submission of IIE grant proposal by PD ($50k) Initial talks for procurement of a de-huller and bagging line and milling capacity for 2019 Student engagement in course AGEC 4050 (ag marketing) (semester group project)

    Publications

    • Type: Websites Status: Published Year Published: 2018 Citation: http://www.neolithicbrand.com