Source: TEXAS A&M UNIVERSITY submitted to NRP
IMPROVING THE MERCHANDISING VALUE OF BEEF AND PORK
Sponsoring Institution
National Institute of Food and Agriculture
Project Status
COMPLETE
Funding Source
Reporting Frequency
Annual
Accession No.
1012755
Grant No.
(N/A)
Cumulative Award Amt.
(N/A)
Proposal No.
(N/A)
Multistate No.
(N/A)
Project Start Date
Jun 1, 2017
Project End Date
May 31, 2022
Grant Year
(N/A)
Program Code
[(N/A)]- (N/A)
Recipient Organization
TEXAS A&M UNIVERSITY
750 AGRONOMY RD STE 2701
COLLEGE STATION,TX 77843-0001
Performing Department
Animal Science
Non Technical Summary
The consist of bovine and porcine animals in the US harvest supply has changed dramatically in the past three decades. For both species, average live weight at harvest had steadily progressed from the 1950's tp the 1980's--but, it accelerated in the last 30 years. The average beef carcass weighed 575 pounds in 1975 and 830 pounds in 2016. Live barrows weighed about 170 pounds in the 1950's; they average more that 320 pounds in 2016. The retail and foodservice sectors are having significant difficulty in merchandising products from these carcasses. The focus of this project will be on the current situation in the beef sector at foodservice and retail. Interviews with foodservice and retail leaders plus data collection in retail stores will provide the material for further discussions with all sectors of the beef industry. The overall goal will be to provide a potential pathway for meeting the quality demands of the consumer.
Animal Health Component
100%
Research Effort Categories
Basic
(N/A)
Applied
100%
Developmental
(N/A)
Classification

Knowledge Area (KA)Subject of Investigation (SOI)Field of Science (FOS)Percent
50133203100100%
Goals / Objectives
To improve the merchandising value of beef and porkIdentify the ideal size of the ribeye/loineye for retail and foodservice end usersDetermine which "appearance traits" best motivate purchasers of uncooked pork and beef retail cutsSearch for solutions for merchandising large subprimal cuts of beefDetermine whether provenance affects merchandising value of beef and pork retail cuts
Project Methods
The first phase of the research will focus on beef being produced and merchandised at retail and foodservice. Interviews with the leadeing foodservice (n=4) and retail (n=6) companies in the US and Texas. Following the interviews, surverys will be conducted at a minimumof 50 retail stores. Surveys will collect data pertaining to beef products being sold (name, thickness, square footage, etc.). Following the surveys, a series of meetings will be help with cattle feeders, packers, retails and purveyors to discuss results. Each area of focus outlined in the proposal objectives will be discussed. The potental outcome will be the development of optimal carcass weights and merchandising options for the beef industry.

Progress 10/01/19 to 09/30/20

Outputs
Target Audience:Entire beef industry from cow/calf to feeder to packer and retailer Changes/Problems: Nothing Reported What opportunities for training and professional development has the project provided? Nothing Reported How have the results been disseminated to communities of interest?Submitted to journal and multiple trade press publications. Also presented at the 2020 International Livestock Congress. What do you plan to do during the next reporting period to accomplish the goals? Nothing Reported

Impacts
What was accomplished under these goals? One beef project completed and journal manuscript submitted.

Publications

  • Type: Journal Articles Status: Submitted Year Published: 2021 Citation: Cross, H. Russell and Gary C, Smith. 2020. Impact of large beef carcasses on supermarket operators, purveyors and distributors. Meats and Muscle Biol. (submitted)


Progress 10/01/18 to 09/30/19

Outputs
Target Audience: Nothing Reported Changes/Problems: Nothing Reported What opportunities for training and professional development has the project provided? Nothing Reported How have the results been disseminated to communities of interest?Yes - Beef Industry Trade Press What do you plan to do during the next reporting period to accomplish the goals?Continue to investigate impact of retail cut size on demand

Impacts
What was accomplished under these goals? The initial study regarding the impact of beef carcass size on the retail and food servie industry has been completed. This segment involved 6 retail chains, 5 food service companies and 54 retail stores in multiple states. The final results have been reported to the funding source (Texas Beef Council) and multiple stakeholders. Manuscript is in preparation.

Publications


    Progress 10/01/17 to 09/30/18

    Outputs
    Target Audience:Beef packer/processor, foodservice and retail food industries. Changes/Problems: Nothing Reported What opportunities for training and professional development has the project provided? Nothing Reported How have the results been disseminated to communities of interest?1. Final report was presented to Texas Beef Council. 2. Trade press article was published in "Beef Magazine" What do you plan to do during the next reporting period to accomplish the goals?Results will be submitted to Meat Science journal for publication and also presented at the International Livestock Congress in Houston, TX

    Impacts
    What was accomplished under these goals? In order to determine the impact of large beef carcasses and primal cuts, researchers conducted audits of 54 supermarkets or stores and interviewed representatives of six supermarket companies, seven purveyor/distributors plus various industry trade organizations and universiites

    Publications


      Progress 06/01/17 to 09/30/17

      Outputs
      Target Audience: Nothing Reported Changes/Problems: Nothing Reported What opportunities for training and professional development has the project provided?The results of Phase I of the project will provide opportunities for the Texas Beef Council and the National Cattlemen's Beef Association to provide educational training material pertaining to cooking and handling of beef product sold at retail. How have the results been disseminated to communities of interest?A final project report has been submitted to the Texas Beef Council and one article has been published in the beef trade press. What do you plan to do during the next reporting period to accomplish the goals? Nothing Reported

      Impacts
      What was accomplished under these goals? Phase I of the project has been completed. Interviews with six retail and six purveyoring companies regarding thier thoughts on the impact of beef carcass size on product viabiity in the marketplace. In addition, detailed measurements, surveys and interviews were conducted in 54 retail stores that were representative of the six retail chains.

      Publications