Progress 07/01/17 to 06/30/18
Outputs
Target Audience:SNAP beneficiaries in Wilmington City, Delaware (WC) were our target audience. They make up 29% of the population in WC. WC is comprised of mostly minorities with 58% classified as Black or African American and 12% classified as Hispanic or Latino. The median household income in 2010 for WC was $38,979.3 The US median income increased by 17.7% from 2000 to 2013, while the median income for DE only increased by 9.7% over that same period of time. In 2014, 15.6% of the U.S. population had income below the federal poverty level, compared to approximately 26% of WC residents. Between 2006 and 2010, the number of families receiving SNAP benefits in WC almost doubled, rising from 16.8% to 29.2%. These figures demonstrate that WC has a large number of residents that are financially insecure; and that if these trends continue, financially insecurity is likely to increase. The leading causes of death in WC in 2013 were diabetes, cancer, and heart disease. Eating a diet rich in fruits and vegetables (F/V) has been shown to lower the risk of these diseases. Currently, in New Castle County (the county where WC is located), 75% of adults do not eat enough F/V. The target population for this program is economically, socially, and educational disadvantaged. Changes/Problems: Nutrition Education Store Tours Grocery store tours were advertised throughout the store and offered to community partners. Signups were available via signupgenius.com. Unfortunately we are unable to recruit participants during the first two months of the program so that portion of the program was discontinued. ? What opportunities for training and professional development has the project provided? Dietetic Students Gained hands on knowledge on providing nutrition education to an at risk community. Students were responsible for preparing produce pick and providing nutrition education during produce pick events. Dietetic Interns Gained hands on knowledge on providing nutrition education to an at risk community. Students were responsible for preparing produce pick and providing nutrition education during produce pick events. Gained knowledge in program evaluations that included, pre & post program survey creation, food frequency questionnaire creation and evaluation, and quantitate and qualitative analysis. Work on project also counted as supervised practice hours for Registered Dietitian credentials. ? How have the results been disseminated to communities of interest?
Nothing Reported
What do you plan to do during the next reporting period to accomplish the goals?
Nothing Reported
Impacts
What was accomplished under these goals?
Goal 1: Increase purchases of fruits and vegetables by SNAP participants at ShopRite of Christina Crossings Provide fresh fruit and vegetable incentives to SNAP beneficiaries at ShopRite of Christina Crossings in the form of Catalina coupons called Green Bucks. Provided $187,826 worth of vouchers to SNAP beneficiaries. Increase fresh fruit and vegetable purchases of SNAP beneficiaries participating in the Green Bucks program at ShopRite of Christina Crossings. There were two time periods when program was run. First was a larger program which ran from 11/26/2017-4/28/2018. Coupons were issued until 2/28/2018 and could be redeemed up till 4/28/2018. The second portion of the program ran from 6/3/2018-6/30/2018. Coupons were issued until 6/23/2018 and could be redeemed until 6/30/2018. During the first part of the program produce sales increased by 86.1% among people that participated in program. Increasing from $44,904.58 to $83,549.59. This portion of the program reached 2,322 people. During the second portion of the program produce sales increased by 34.3% among people that participated in this portion of the program. Increasing to $21,005.21 from $15,639.67. This portion of the program reached 1,411 participants. Measure redemption rate of Green Bucks at ShopRite Christina Crossings The overall redemption of the green bucks program was 27%. Part 1 had a redemption of 29% and part two had a lower redemption rate of 20%. Measure produce sales during and after Green Bucks Program They year prior to part 1 of the program produce sales were $835,688.74 they increased during the program to and $893,032.78, a $57,344.04 increase. The year after the program sales were $909,664.23, a $16,631.45 from the program year and a $73,975.49 from before the program. Overall produce sales increased by 7% from before the program to during the program and 9% from before the program to the year after. They year prior to part 2 of the program produce sales were $156,350.37 they increased during the program to and $171,834.53, a $15,484.16 increase. The year after the program sales were $155,654.69, for an overall decrease of $16,179.84. Overall produce sales increased by 10% from before the program to during the program and decreased by less than 1% from pre to post. Goal 2: Increase availability of in-store nutrition education related to fruits and vegetables Provide bi-weekly tours that focus on healthy eating with an emphasis on consumption of fruits and vegetables. Tours were offered during the first half of part 1 with no sign ups. Tours were then discontinued. Highlight a weekly produce item the goal of increasing sales of the selected item. A total of 18 produce picks were offered. 3 prior to the start of the program, 13 during part 1 and 2 during part 2. The 3 picks prior to the start of the program were used to spread awareness about the program to shoppers. Partner with SNAP-Ed to provide additional in-store nutrition activities. Was unable to partner with SNAP-ED during the time period of the program.
Publications
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