Source: TEXAS A&M UNIVERSITY submitted to NRP
STRENGTHENING COMMUNICATION SKILLS OF AGRICULTURAL STUDENTS: USING REAL-WORLD EXAMPLES TO MEET INDUSTRY EMPLOYMENT NEEDS
Sponsoring Institution
National Institute of Food and Agriculture
Project Status
COMPLETE
Funding Source
Reporting Frequency
Annual
Accession No.
1011979
Grant No.
2017-70003-26386
Cumulative Award Amt.
$139,584.00
Proposal No.
2016-07249
Multistate No.
(N/A)
Project Start Date
May 1, 2017
Project End Date
Oct 31, 2020
Grant Year
2017
Program Code
[ER]- Higher Ed Challenge
Recipient Organization
TEXAS A&M UNIVERSITY
750 AGRONOMY RD STE 2701
COLLEGE STATION,TX 77843-0001
Performing Department
Agriculture Education
Non Technical Summary
Communication is vital to understanding complex agricultural systems and to disseminating agricultural, natural resources, and food sciences information as scientists use communication to transform and create knowledge by making connections between ideas and concepts. An industry's effectiveness depends on its ability to transfer scientific information and its capacity to meet the needs of its stakeholders through effective communication. Without communication, the transfer of information is non-existent and the transformation and creation of knowledge is severely limited. Yet, teaching communication within the agricultural, natural resources, and food sciences can be challenging because of time constraints and instructional imperatives related to course content.The goal of this project is to prepare workforce ready graduates and enhance undergraduate communications curricula for students and professionals in the agricultural, natural resources, and food sciences industry. The initial audience will be students majoring in agricultural, natural resources, and food sciences at Texas A&M University and Prairie View A&M University. These students will be directly engaged in an innovative approach to learning communication skills using seven context- and content-specific reusable learning modules (RLMs). The RLMs integrate agricultural- and science-based subject matter, communication skills, and technology to provide students with rigorous instructional materials that facilitate a new approach to applying communication skills/techniques, solving complex problems using communication skills, and engaging in learning experiences beyond the classroom. The learner-centered RLMs will be based on Crawford et al.'s (2011) areas of communication: listening effectively; communicating accurately and concisely; communicating orally; communicating pleasantly and professionally; communicating in writing; asking effective questions; and communicating appropriately and professionally using social media. The RLMs provide students with an environment to learn about complex agricultural systems, to apply the communication techniques they learn in lecture, to disseminate agricultural, natural resources, and food sciences information, and to transform knowledge about complex agricultural systems. The curricula will be developed for use in face-to-face, hybrid, and stand-alone delivery modes. The RLMs will use industry-specific examples and incorporate learning opportunities allowing students to reflect and compare their communication techniques with industry expectations. Modules will integrate audio, video, interactions, and text in such a way to engage the learner. To meet the current and continuing educational needs of academic and industry professionals, modules will be packaged for delivery via multiple learning management systems.This project evaluates the effectiveness of teaching students to apply communication techniques throughout the semester using supplemental content- and context-specific interactive RLMs. Its impact will be measured using student assessments (i.e., formative, summative, and pre/post); faculty feedback; and industry review. If the goal of this project is met, there will be a 50% increase in availability of science-focused communication curricula combining real-world examples with communication in the colleges of agriculture at Texas A&M and Prairie View A&M, an overall increase in students' abilities to apply communication techniques based on 10% higher assignment grades and in-class assessments, and a 100% increase in documentation of how and to what extent students gained communications application techniques because benchmarks are not currently established. Additionally, there will be a 25% increase in delivery of context-specific communication curriculum in colleges of agriculture across the country and a 30% increase in agricultural, natural resources, and food sciences faculty integrating effective communication curriculum into their courses at Texas A&M and Prairie View A&M.Once pilot-tested during this project, the RLMs will be disseminated to academia across the United States, to government agencies, and across agricultural industries via online repositories.
Animal Health Component
30%
Research Effort Categories
Basic
70%
Applied
30%
Developmental
(N/A)
Classification

Knowledge Area (KA)Subject of Investigation (SOI)Field of Science (FOS)Percent
90360503030100%
Goals / Objectives
The goal is to prepare workforce ready graduates and enhance undergraduate communications curricula for students and professionals in the agricultural, natural resources, and food sciences industry, which aligns with the HEC program goal to enhance the quality of instruction in agricultural, natural resources, and food sciences. Seven RLMs will be developed and delivered by Texas A&M University and Prairie View A&M University to empower and enhance the human capital of agricultural, natural resources, and food sciences. The impact of the project will be measured using the following two target objectives:1. Strengthen agricultural, natural resources, and food sciences students' abilities to apply communication techniques using real-world examples delivered through seven RLMs that can be used in both academic and continuing education settings, and2. Improve agricultural, natural resources, and food sciences faculty teaching resources by providing RLMs and instruction on how to integrate these RLMs into existing curricula.
Project Methods
Evaluation PlansDocumentation of advancement toward the HEC goals will be accomplished by collecting baseline data at the onset of the project regarding current instructional strategies and the number and/or percentages of students pursuing or completing degrees in agricultural, natural resources, and food sciences at Texas A&M and Prairie View A&M.The Evaluation Team will include an internal evaluator, external evaluator, undergraduate student workers, and the PDs. The team will conduct an aggressive and systematic evaluation using objective performance measures to provide reliable and meaningful quantitative and qualitative evidence about grant operations and outcomes. The internal evaluator will assist the PDs with conducting the ongoing assessment of the project's progress and of students' abilities to apply communication techniques. Therefore, the internal evaluation team (PDs, internal evaluator, and student workers) will evaluate data collected as part of the advisory board meetings (i.e., faculty and industry professionals' perspectives of the RLMs and quality assurance reviews), data collected during course visits, and data collected from students' pre- and post-assessments within the RLMs. The internal evaluation will be ongoing throughout the life of the grant. Additionally, the external evaluator will work with the internal evaluation team to provide a yearly evaluation of the project as well as a final evaluation of the project. The external evaluation will focus on the overall project. The internal evaluation team will provide the external evaluator with project progress reports as well as the reports generated from the data collected during course visits. Using these two reports, the external evaluator will develop three yearly reports as well as a final report. The external evaluator will not work with raw data. All data will be provided to her in a report.The Evaluation Design will consist of comprehensive formative and summative evaluation strategies. Formative Assessments will be based on multiple data collection and analysis methods, including· student pre-assessment/post-assessment,· student interviews,· focus group sessions with faculty,· industry interviews,· focus group sessions with students, and· a review of documents related to module development/use.The evaluation team will provide timely, informative, and actionable findings to inform ongoing program improvement. The evaluation team will provide Summative Assessment by examining three questions across all initiatives and over time--questions that are designed to answer the extent to which the project is fulfilling the grant purpose and achieving the intended outcomes of the grant award:1. What evidence exists that the project influenced agricultural students' abilities to apply communication techniques?2. What evidence exists that project goals have been achieved related to impact on agricultural industries?3. To what extent have faculty adopted the RLMs created as a result of the project?Both product and process evaluations will be conducted. Product evaluations will be focused on assessing the quantity, quality, and effectiveness of the RLMs created, while the process evaluation will be focused on comparing and assessing what was planned to what was carried out. Student, faculty, and overall project impact will be quantitatively measured using the criteria outlined in the table below:Expected Outputs MeasuresTotal expected student output during entire grant period*Expected No.**Number of total students in the colleges of agriculture at TAMU andPVAMU who could use the RLMs8,194Number of students enrolled in communication-/writing-intensive coursesat TAMU and PVAMU who will use RLMs2,625Number of underrepresented students who will use the RLMs866Total expected faculty output during entire grant periodExpected No.Number of faculty who will provide input to RLM development11Number of faculty who will use the RLMs in their courses75Number of faculty who will attend an educational workshop about RLMuse30Total expected overall output during entire grant periodExpected No.Number of RLMs developed through grant funds7Number of collaborations to be developed with faculty at TAMU75Number of collaborations to be developed with faculty at PVAMU4Number of activities that will measure change in student learning7Number of publications to disseminate the RLM process/impact12Number of popular press publications to disseminate RLMs created5Number of conference presentations to disseminate the RLMprocess/impact15* The last six months of the grant period the RLMs will be strategically disseminated to broad audiences, including colleges and universities across the United States; those numbers are not included here.** The expected numbers are based on the fall 2015 enrollments at Texas A&M and Prairie View A&M. The RLMs will be implemented into each program's required communication/writing-intensive courses.In summary, the evaluation team will use a combination of quantitative, qualitative, and mixed methods to provide digestible and actionable data collection and analysis summaries. Quantitative evaluation will focus on impact numbers and knowledge gain that are quantifiable through pre- and post-tests, and qualitative evaluations will facilitate an understanding of faculty and student perceptions of module usability. Mixed methods will allow a focus on student reaction to/perceptions of the RLMs and allow continued improvement in module development and delivery. The data collected will be used to continuously improve the project activities and to submit a final report.

Progress 05/01/17 to 10/31/20

Outputs
Target Audience:The target audience was students and faculty at Texas A&M University (TAMU) and Prairie View A&M University (PVAMU) for project development and implementation and students and faculty beyond TAMU and PVAMU for project dissemination. Students were engaged in developing and testing the reusable learning modules (RLMs) as groups of students, individually and in courses, to serve as critics during the development process to ensure the RLMs were designed in a way to meet the needs of the end-user. Additionally, students were involved in using the RLMs as part of animal and plant science courses to test the content, context, and usability of the RLMs. Faculty in the animal and plant sciences have also tested the RLMs by using them as an effective way to deliver communication curriculum and meet the requirements of a writing-/communication-intensive course. The faculty who served on the advisory board were engaged, as needed, to review the curriculum from the perspective of a content expert. Furthermore, during the project, we disseminated completed modules to faculty through university and professional association list serves. The products are available for university faculty beyond the life of the grant through the Texas A&M Libraries OAKTrust Repository. Changes/Problems:We filed a one-year no-cost extension and were on schedule to complete the project in the extra year. However, our activities at the end of that year were slowed due to COVID-19. So, we chose to file a six-month extension with a project end date of October 31, 2020. The six-month extension allowed us additional time to complete the final touches on our modules and coordinate posting with the University Library to ensure wide dissemination. Furthermore, it allowed our external evaluator to more time to access to our materials and provide the report. What opportunities for training and professional development has the project provided?More than 1,000 undergraduate students tested the modules as part of the testing phases, which provided them access to communications skills curriculum. We had 8 invited presentations or workshops that focused on training and professional development for university faculty and small business owners. Last, within the grant team, we had nine undergraduate students and two graduate students who we trained in communications techniques, curriculum development, and instructional design and the project leaders have established a process for developing and disseminating science communications training curriculum. Furthermore, training materials are available for faculty as part of the modules. Those materials include faculty guide sheets for each module detailing how to use both the online and face-to-face curriculum and videos to help students learn to easily navigate the modules. How have the results been disseminated to communities of interest?We disseminated the results through the Texas A&M University Oak Trust Digital Repository, project webpages, peer-reviewed publications, invited presentations, faculty meetings, and student courses. In summer 2020, to help faculty with providing rigorous online curriculum to their students in wake of COVID-19, we sent the curriculum to faculty in colleges of agriculture at Texas A&M University and Virginia Tech University. In spring 2021, we sent dissemination emails to the advisory board, Texas A&M University professors, academic program deans in colleges of agriculture at land grant universities, academic program deans in Canadian colleges of agriculture, and educators who are members of the American Association for Agricultural Education, North American Colleges and Teachers of Agriculture, Association for International Agricultural and Extension Education, American Society of Animal Science, Poultry Science Association, Soil Science Society of America, and American Society of Horticultural Science. What do you plan to do during the next reporting period to accomplish the goals? Nothing Reported

Impacts
What was accomplished under these goals? We created seven reusable learning modules based Crawford et al.'s (2011) seven areas of communication: asking effective questions; communicating accurately and concisely; communicating orally; communicating appropriately and professionally using social media; communicating in writing; communicating pleasantly and professionally; and listening effectively. Each module has assessments, handouts, and supplemental materials that assist students' learning. Instructional design principles and a rigorous testing phase to ensure quality and accuracy guided the development of the seven modules. The modules include text, audio, images, animation, and interactive elements to engage students with the communications topic and provided opportunities for students to apply their communications skills and techniques. Additionally, the modules include specific verbiage, examples, scenarios, and case studies related to identified agricultural topics. All modules are available for face-to-face, online, and hybrid delivery and are accessible through the Texas A&M University OAKTrust Digital Repository. The University-provided repository has built-in metrics to allow us to track access and downloads. In the addition to the seven modules, which include assessments, handouts, and supplemental materials, we generated 19 publications, 6 invited presentations, 2 workshops, 3 meetings, 2 how-to videos, 1 how-to handout, 1 module of instructor-only materials, 1 set of project webpages, and 1 guide for disseminating online curriculum. In addition, we are finishing two journal publications that we will submit in 2021. The data for these articles include data from four semesters of an animal science course at Texas A&M University. Last, our evaluation team completed three internal formative evaluation reports and one final summative evaluation reports.

Publications

  • Type: Journal Articles Status: Published Year Published: 2019 Citation: Norris, S., Murphrey, T. P., & Leggette, H. R. (2019). Do they believe they can communicate? Assessing college students preparation for communicating about agricultural sciences. Journal of Agricultural Education, 60(4), 5370. doi: 10.5032/jae.2019.04053
  • Type: Journal Articles Status: Accepted Year Published: 2020 Citation: Norris, S., Leggette, H. R., Murphrey, T. P., Richburg, A., & Bush, M. (2020, September). Science communication: Context-specific reusable learning modules for strengthening students communication skills. NACTA Journal, Teaching Tips. https://www.nactateachers.org/images/TeachingTips/TT_2020-0248.pdf
  • Type: Other Status: Published Year Published: 2018 Citation: Leggette, H., Murphrey, T. P., & Norris, S. (2018). Scientific communication: Using reusable learning modules to enhance communication education in agriculture. [Special supplement: Abstract]. NACTA Journal, 62(1).
  • Type: Other Status: Published Year Published: 2018 Citation: Murphrey, T. P., Leggette, H., & Norris, S. (2018). Guidelines for developing instructional modules to improve students' communication skills. [Special supplement: Abstract]. NACTA Journal, 62(1).
  • Type: Other Status: Published Year Published: 2019 Citation: Murphrey, T. P., Norris, S., & Leggette, H. (2019). Student perspectives of instructional modules to improve college students' communication skills. [Special supplement: Abstract]. NACTA Journal, 63(1).
  • Type: Other Status: Published Year Published: 2019 Citation: Siptak, H., Norris, S., Leggette, H. R., Herring, A., & Murphrey, T. P. (2019). Whats the beef with communication? Investigating communication styles of advanced animal science students. Journal of Animal Science.
  • Type: Other Status: Published Year Published: 2020 Citation: Parrella, J., Murphrey, T. P., & Leggette, H. R. (2019). Approaches to teaching communication skills: Improving students skills one activity at a time [Special supplement: Abstract]. NACTA Journal, 63(1), 11.
  • Type: Conference Papers and Presentations Status: Published Year Published: 2018 Citation: Norris, S., Leggette, H., & Murphrey, T. (2018, March). Self-perceptions of communication skills: Assessing college students perceptions during their undergraduate experience. Paper presented at the annual Texas A&M University Student Research Week, College Station, TX.
  • Type: Conference Papers and Presentations Status: Published Year Published: 2018 Citation: Murphrey, T. P., & Leggette, H. R. (2018, April). Technology and communication: Using RLMs to strengthen students communication skills and meet industry needs. Texas A&M University Transformational Teaching and Learning Conference, College Station, TX.
  • Type: Conference Papers and Presentations Status: Published Year Published: 2018 Citation: Murphrey, T. P., Norris, S., & Leggette, H. R. (2018, May). Employer perspectives of agricultural students' communication skills: Curriculum considerations based on real-world input. Poster presented at the annual meeting of the American Association for Agricultural Education, Charleston, SC.
  • Type: Conference Papers and Presentations Status: Published Year Published: 2018 Citation: Murphrey, T. P., Leggette, H., & Norris, S. (2018, June). Guidelines for developing instructional modules to improve students' communication skills. Abstract presented at the annual meeting of the North American Colleges and Teachers of Agriculture, Ames, IA.
  • Type: Conference Papers and Presentations Status: Published Year Published: 2018 Citation: Leggette, H., Murphrey, T. P., & Norris, S. (2018, June). Scientific communication: Using reusable learning modules to enhance communication education in agriculture. Abstract to be presented at the annual meeting of the North American Colleges and Teachers of Agriculture, Ames, IA.
  • Type: Conference Papers and Presentations Status: Published Year Published: 2018 Citation: Norris, S., Murphrey, T. P., & Leggette, H. R. (2018, September). Can they communicate? Influence of communication courses on college students perceived ability to communicate. Poster presented at the annual meeting of the Western Region of the American Association for Agricultural Education, Boise, ID. Note: Awarded Runner-up Most Impactful Research Poster.
  • Type: Conference Papers and Presentations Status: Published Year Published: 2019 Citation: Murphrey, T. P., Norris, S., & Leggette, H. (2019, June). Student perspectives of instructional modules to improve college students' communication skills. Abstract presented at the annual meeting of the North American Colleges and Teachers of Agriculture, Twin Falls, ID.
  • Type: Conference Papers and Presentations Status: Submitted Year Published: 2019 Citation: Parrella, J., Murphrey, T. P., & Leggette, H. R. (2019, June). Approaches to teaching communication skills: Improving students skills one activity at a time. Abstract presented at the annual meeting of the North American Colleges and Teachers of Agriculture, Twin Falls, ID.
  • Type: Conference Papers and Presentations Status: Published Year Published: 2019 Citation: Siptak, H., Norris, S., Leggette, H. R., Herring, A., & Murphrey, T. P. (2019, July). Whats the beef with communication? Investigating communication styles of advanced animal science students. Abstract presented at the annual meeting of the American Society of Animal Science, San Antonio, TX.
  • Type: Conference Papers and Presentations Status: Published Year Published: 2020 Citation: Rodriguez, J. R., Norris, S. L., & Leggette, H. R. (2020, March). Cow whisperer: Evaluating communication styles of advanced animal science students [Poster Presentation]. Abstract was to be presented at the annual meeting of the Texas A&M University, Student Research Week, College Station, TX, but the conference was held virtually because of the COVID-19 response.
  • Type: Conference Papers and Presentations Status: Published Year Published: 2020 Citation: Norris, S. L., Leggette, H. R., & Murphrey, T. P. (2020, May). Critical thinking in media writing: Preparing the workforce by training students to ask effective questions [Poster Presentation]. Abstract was to be presented at the annual meeting of the American Association for Agricultural Educators, Oklahoma City, OK, but the conference will be held virtually because of the COVID-19 response.
  • Type: Conference Papers and Presentations Status: Published Year Published: 2020 Citation: Rodriguez, J. R., Norris, S. L., Leggette, H. R., Murphrey, T. P., & Herring, A. (2020, June). Herd that? Investigating students communication scores in a beef production course. Abstract was to be presented at the 2020 annual meeting of the North American Colleges and Teachers of Agriculture, Las Cruces, NM, but the conference was canceled because of the COVID-19 response.
  • Type: Conference Papers and Presentations Status: Published Year Published: 2020 Citation: Murphrey, T. P., Leggette, H. R., Richburg, A., & Norris, S. (2020, December). Communication skills: A key piece for international agricultural development. Presented virtually at the Association for International Agricultural and Extension Education Professional Development Session.
  • Type: Conference Papers and Presentations Status: Accepted Year Published: 2021 Citation: Development Session. Leggette, H. R., Murphrey, T. P., Norris, S., Richburg, A., Graham, D., & Parrella, J. (2021, Accepted). How do I teach communications skills? Free, online curriculum resources. Scheduled for presentation at Southern Region American Association for Agricultural Education
  • Type: Other Status: Other Year Published: 2017 Citation: Murphrey, T. P. (2017, September). Using real-world examples to meet industry employment needs. Panelist for the Texas A&M University College of Agriculture and Life Sciences Fall Instructional Technology Symposium, College Station, TX.
  • Type: Other Status: Other Year Published: 2017 Citation: Leggette, H. (2017, November). Strengthening communication skills of agricultural students: Using real-world examples to meet industry employment needs. Prairie View A&M University College of Agriculture and Human Sciences Research Seminar Series, Prairie View, TX.
  • Type: Other Status: Other Year Published: 2019 Citation: Leggette, H. (2019, March). Navigating the intersection of science and communication. Texas A&M University Department of Plant Pathology and Microbiology, College Station, TX.
  • Type: Other Status: Other Year Published: 2019 Citation: Murphrey, T. P., & Leggette, H. R. (2019, May). Incorporating communication skills into your instruction: Modules you can use. Texas A&M University Transformational Teaching & Learning Conference, College Station, TX.
  • Type: Other Status: Other Year Published: 2020 Citation: Murphrey, T. P., Leggette, H. R., & Norris, S. L. (2020, April). Preparing students for employment: Modules to improve soft skills [Poster Presentation]. Texas A&M University Transformational Teaching & Learning Conference, College Station, TX. The publication was accepted for presentation, but conference was canceled because of the COVID-19 response.
  • Type: Other Status: Other Year Published: 2020 Citation: Leggette, H. R., & Murphrey, T. P. (2020, December). Panelists for the Agriculture Ownership Success Online Virtual Series. Presented virtually.
  • Type: Other Status: Other Year Published: 2019 Citation: Murphrey, T. P., Leggette, H. R., & Norris, S. (2019, March). Strengthening communication skills of agricultural students: Using real-world examples to meet industry employment needs. College of Agriculture and Life Sciences Faculty Workshop, College Station, TX.
  • Type: Other Status: Other Year Published: 2020 Citation: Murphrey, T. P., & Leggette, H. R. (2020, April). Communicating in a challenging COVID-19 job market: Guidance, resources, and opportunities. Online seminar session, College Station, TX.
  • Type: Other Status: Other Year Published: 2017 Citation: NIFA Communication Skills Grant Advisory Committee. (2017, September). First meeting of the advisory committee. Texas A&M University, College Station, TX.
  • Type: Other Status: Other Year Published: 2018 Citation: NIFA Communication Skills Grant Advisory Committee. (2018, November). Second meeting of the advisory committee. Texas A&M University, College Station, TX.
  • Type: Other Status: Other Year Published: 2020 Citation: Texas A&M University Library Staff and Project Staff. (2020, March). Discuss copyright labeling and final upload of modules to library servers. Texas A&M University, College Station, TX.
  • Type: Websites Status: Published Year Published: 2017 Citation: Leggette, H. R., Murphrey, T. P., Richburg, A., & Norris, S. (2017, June 1). Strengthening Students Communications Skills. Science Communications. https://scicomm.tamu.edu/home/projects/strengthening-students-communications-skills/


Progress 05/01/19 to 04/30/20

Outputs
Target Audience:The target audience continued to include students and faculty at Texas A&M University and Prairie View A&M University as we tested and finalized the RLMs. Groups of students, individually and in courses, were instrumental in the testing process to ensure the curriculum met the needs of the end-user. Faculty and students in animal and plant science courses tested the content, context, and usability of the RLMs. Last, we began disseminating the curriculum to faculty beyond Texas A&M University. This will continue as Texas A&M University library staff finalize the process of posting the curriculum on the Library's repository. Changes/Problems:No changes or problems to report. What opportunities for training and professional development has the project provided?The curriculum and RLMs are being finalized as they are uploaded into the TAMU Library servers. Each item has been stamped with fair-use guidelines and includes a citation should the content be referred to in the future. We created faculty guide sheets for each module detailing how to use both the online and face-to-face curriculum; these will also be housed with the Library to ensure that faculty have easy access. We also created a user video to help students learn to easily navigate the RLMs. Students at undergraduate and graduate levels have participated in quality assurance testing for each RLM, with focus on formatting, content, and ease of use. How have the results been disseminated to communities of interest?We disseminated the results through the project website, peer-reviewed publications, invited presentations, faculty meetings, and student courses. Additionally, to help faculty with providing rigorous online curriculum to their students in wake of COVID-19, we sent the curriculum to faculty in the colleges of agriculture at Texas A&M University and Virginia Tech University. Faculty members from institutions across the U.S. (including Ohio, California, Utah, North Carolina, Virginia, Nebraska, Mississippi, Michigan, Georgia, Iowa, Oregon, and Oklahoma) have requested access to the learning materials. What do you plan to do during the next reporting period to accomplish the goals?During the next reporting period, we will work with the Texas A&M University Library System to finalize the posting of the curriculum to the online, open-access repository; continue to disseminate the curriculum to faculty across the United States in colleges of agriculture; finalize all reporting efforts; and submit three journal manuscripts for publication consideration. Once the curriculum is online in the repository, we will send an email to all departments within colleges of agriculture in the United States to disseminate the curriculum. We believe these targeted emails will support faculty in providing rigorous communications curriculum whether face-to-face or online given the pandemic.

Impacts
What was accomplished under these goals? The curriculum we developed is based on five of Crawford et al.'s (2011) seven areas of communication: asking effective questions; communicating accurately and concisely; communicating orally; communicating appropriately and professionally using social media; and communicating in writing. We completed the development and testing of all seven modules, and all modules are available to faculty in both online and face-to-face delivery. Currently, the modules are in a temporary Internet space while we work with the Texas A&M University Library System to place the modules in an online, open-access repository housed on the University's servers. The University-provided repository has built-in metrics to allow us to track access and downloads. Additionally, we are disseminating the modules according to the marketing and communications plan we developed for the project. Furthermore, we are analyzing and reporting collected data for publication and evaluation purposes. We are finishing three journal manuscripts using the data we have collected throughout the three-year project cycle. These data include data from four semesters of an animal science course at Texas A&M University. Further, the internal evaluator began the third-year formative evaluation and the final summative evaluation. Due to COVID-19 some aspects of our activities have slowed. Thus, we chose to file a three-month extension and were granted a six-month extension with a project end date of October 31, 2020. We do not plan to use the entire extension as we would have closed the project April 30, 2020, if not for COVID-19. We currently have plans to finalize all project activities by July 31, 2020.

Publications

  • Type: Journal Articles Status: Under Review Year Published: 2020 Citation: Norris, S., Leggette, H. R., Murphrey, T. P., & Bush, M. (In review). Science communication: Context-specific reusable learning modules for strengthening students communication skills. Communication Teacher.
  • Type: Journal Articles Status: Published Year Published: 2019 Citation: Norris, S., Murphrey, T. P., & Leggette, H. R. (2019). Do they believe they can communicate? Assessing college students preparation for communicating about agricultural sciences. Journal of Agricultural Education, 60(4), 5370. https://doi.org/10.5032/jae.2019.04053
  • Type: Other Status: Published Year Published: 2019 Citation: Parrella, J., Murphrey, T. P., & Leggette, H. R. (2019, June). Approaches to teaching communication skills: Improving students skills one activity at a time [Special supplement: Abstract]. NACTA Journal, 63(1), 11. Abstract presented at the annual meeting of the North American Colleges and Teachers of Agriculture, Twin Falls, ID.
  • Type: Other Status: Accepted Year Published: 2020 Citation: Rodriguez, J. R., Norris, S. L., Leggette, H. R., Murphrey, T. P., & Herring, A. (2020). Herd that? Investigating students communication scores in a beef production course. [Special supplement: Abstract]. NACTA Journal, 64(1). Abstract was to be presented at the 2020 annual meeting of the North American Colleges and Teachers of Agriculture, Las Cruces, NM, but the conference was canceled because of the COVID-19 response.
  • Type: Conference Papers and Presentations Status: Published Year Published: 2020 Citation: Murphrey, T. P., Leggette, H. R., Norris, S., & Richburg, A. (2020, April). Communication skills: A key piece for international agricultural development. Professional development session was to be presented at the annual meeting of the Association for International Agricultural and Extension Education, St. Petersburg, FL, but the conference was canceled because of the COVID-19 response.
  • Type: Conference Papers and Presentations Status: Accepted Year Published: 2020 Citation: Norris, S. L., Leggette, H. R., & Murphrey, T. P. (2020, May). Critical thinking in media writing: Preparing the workforce by training students to ask effective questions [Poster Presentation]. Abstract was to be presented at the annual meeting of the American Association for Agricultural Educators, Oklahoma City, OK, but the conference will be held virtually because of the COVID-19 response.
  • Type: Conference Papers and Presentations Status: Published Year Published: 2020 Citation: Rodriguez, J. R., Norris, S. L., & Leggette, H. R. (2020, March). Cow whisperer: Evaluating communication styles of advanced animal science students [Poster Presentation]. Abstract was to be presented at the annual meeting of the Texas A&M University, Student Research Week, College Station, TX, but the conference was held virtually because of the COVID-19 response.
  • Type: Conference Papers and Presentations Status: Accepted Year Published: 2019 Citation: Murphrey, T. P., & Leggette, H. R. (2019, May). Incorporating communication skills into your instruction: Modules you can use. Texas A&M University Transformational Teaching & Learning Conference, College Station, TX.
  • Type: Conference Papers and Presentations Status: Accepted Year Published: 2020 Citation: Murphrey, T. P., Leggette, H. R., & Norris, S. L. (2020, April). Preparing students for employment: Modules to improve soft skills [Poster Presentation]. Texas A&M University Transformational Teaching & Learning Conference, College Station, TX. The publication was accepted for presentation, but conference was canceled because of the COVID-19 response.
  • Type: Other Status: Accepted Year Published: 2020 Citation: Murphrey, T. P. & Leggette, H. R. (2020, April). Communicating in a challenging COVID-19 job market: Guidance, resources, and opportunities. Online seminar session, College Station, TX.
  • Type: Other Status: Accepted Year Published: 2020 Citation: 2020, March 2. Meeting with TAMU Libraries to discuss copyright labeling and final upload of modules to Library servers. Attendees: David Lowe, Bruce Hebert, Wendi Kaspar, Jeanette Ho, Theresa Murphrey, Audra Richburg.


Progress 05/01/18 to 04/30/19

Outputs
Target Audience:The target audience this past reporting period included students and faculty at Texas A&M University and Prairie View A&M University. Students were engaged in developing and testing the RLMs. Groups of students, individually and in courses, served as critics during the development process to ensure the RLMs were designed in a way to meet the needs of the end-user. Also, they were involved in using the RLMs as part of animal and plant science courses to test the content, context, and usability of the RLMs. The faculty were also engaged in developing and testing the RLMs. The faculty who serve on the advisory board have been engaged, as needed, to review the curriculum from the perspective of a content expert. We held an advisory meeting on November 6, 2018. Faculty in the animal and plant sciences have also tested the RLMs by using them as an effective way to deliver communication curriculum and meet the requirements of a writing-/communication-intensive course. Last, faculty from across the College of Agriculture and Life Sciences participated in the project workshop held March 21, 2019. Changes/Problems:No changes or problems to report. What opportunities for training and professional development has the project provided?We are finalizing the development of the curriculum and the RLMs. We provided a faculty workshop on March 21, 2019 for faculty in the College of Agriculture and Life Sciences. In addition, students outside of the testing population have participated in the quality assurance testing phase. An online orientation to the modules for faculty is under development. How have the results been disseminated to communities of interest?We have disseminated the results through the project website, peer-reviewed publications, invited presentations, faculty meetings, and student courses. What do you plan to do during the next reporting period to accomplish the goals?During the next reporting period, we will finalize all curriculum development, including quality assurance testing and broadly disseminate it on the project website. We will continue to publish peer-reviewed publications.

Impacts
What was accomplished under these goals? The curriculum we have developed is based on five of Crawford, Lang, Fink, Dalton, and Fielitz's (2011) seven areas of communication: asking effective questions; communicating accurately and concisely; communicating orally; communicating appropriately and professionally using social media; and communicating in writing. Five modules are developed, with three of these available for faculty use in eCampus and Moodle. In addition, the five completed modules are also undergoing a quality assurance check with students from across the College of Agriculture and Life Sciences. Two modules are in the final development stage and will be processed through the quality assurance check beginning in late-summer. All modules will be on the project website for broad dissemination for use during the fall semester. All curriculum will be available for delivery using stand-alone, hybrid, and reusable learning modules (RLMs). In addition to the curriculum, we have developed a program website/repository for ease of access and broad dissemination.

Publications

  • Type: Conference Papers and Presentations Status: Accepted Year Published: 2019 Citation: Siptak, H., Norris, S., Leggette, H. R., Herring, A., & Murphrey, T. P. (2019, July). Whats the beef with communication? Investigating communication styles of advanced animal science students. Abstract presented at the annual meeting of the American Society of Animal Science, San Antonio, TX.
  • Type: Conference Papers and Presentations Status: Accepted Year Published: 2019 Citation: Murphrey, T. P., Norris, S., & Leggette, H. (2019, June). Student perspectives of instructional modules to improve college students' communication skills. Abstract presented at the annual meeting of the North American Colleges and Teachers of Agriculture, Twin Falls, ID.
  • Type: Conference Papers and Presentations Status: Published Year Published: 2018 Citation: Norris, S., Murphrey, T. P., & Leggette, H. R. (2018, September). Can they communicate? Influence of communication courses on college students perceived ability to communicate. Poster presented at the annual meeting of the Western Region of the American Association for Agricultural Education, Boise, ID. Note: Awarded Runner-up Most Impactful Research Poster.
  • Type: Other Status: Other Year Published: 2019 Citation: Leggette, H. (2019, March). Navigating the intersection of science and communication. Texas A&M University Department of Plant Pathology and Microbiology, College Station, TX.
  • Type: Other Status: Other Year Published: 2019 Citation: Murphrey, T. P., Leggette, H. R., & Norris, S. (2019, March). Strengthening communication skills of agricultural students: Using real-world examples to meet industry employment needs. College of Agriculture and Life Sciences Faculty Workshop, College Station, TX.
  • Type: Other Status: Other Year Published: 2018 Citation: NIFA Communication Skills Grant Advisory Committee (2018, November). Second meeting of the advisory committee. Texas A&M University, College Station, TX.
  • Type: Journal Articles Status: Submitted Year Published: 2019 Citation: Norris, S., Murphrey, T. P., & Leggette, H. R. (submitted). Do they believe they can communicate? Assessing college students preparation for communicating about agricultural sciences. Journal of Agricultural Education.
  • Type: Other Status: Awaiting Publication Year Published: 2019 Citation: Murphrey, T. P., Norris, S., & Leggette, H. (2019). Student perspectives of instructional modules to improve college students' communication skills. [Special supplement: Abstract]. NACTA Journal, 63(1).
  • Type: Other Status: Awaiting Publication Year Published: 2019 Citation: Siptak, H., Norris, S., Leggette, H. R., Herring, A., & Murphrey, T. P. (2019). Whats the beef with communication? Investigating communication styles of advanced animal science students. Journal of Animal Science.


Progress 05/01/17 to 04/30/18

Outputs
Target Audience:The target audience this past reporting period included students and faculty at Texas A&M University and Prairie View A&M University. Students were engaged in developing and testing the RLMs. Groups of students, individually and in courses, served as critics during the development process to ensure the RLMs were designed in a way to meet the needs of the end-user. Also, they were involved in using the RLMs as part of animal and plant science courses to test the content, context, and usability of the RLMs. The faculty were also engaged in developing and testing the RLMs. The faculty who serve on the advisory board have been engaged, as needed, to review the curriculum from the perspective of a content expert. Faculty in the animal and plant sciences have also tested the RLMs by using them as an effective way to deliver communication curriculum and meet the requirements of a writing-/communication-intensive course. ? Changes/Problems: Nothing Reported What opportunities for training and professional development has the project provided?This past year, we have focused on designing, developing, and implementing the communications curriculum and RLMs. In the next reporting period, we will provide the training and professional development for the faculty. ? How have the results been disseminated to communities of interest?We have disseminated the results through peer-reviewed publications, invited presentations, faculty meetings, and student courses. What do you plan to do during the next reporting period to accomplish the goals?During the next reporting period, we will complete the communications curriculum; complete the RLMs; continue to implement the RLMs in agricultural, natural resources, and food sciences courses; publish peer-reviewed journal articles; continue to develop the module facilitation guides; develop a marketing and dissemination plan; host on-campus workshops; and openly distribute the RLMs. ?

Impacts
What was accomplished under these goals? The curriculum we have developed is based on four of Crawford, Lang, Fink, Dalton, & Fielitz's (2011) seven areas of communication: asking effective questions; communicating accurately and concisely; communicating orally; and communicating appropriately and professionally using social media. Two modules are developed and available for faculty use in eCampus and Moodle, two modules are in the final development stage and will be available for faculty use during the summer term, and three modules are in the curriculum development stage and will be available for faculty use in the fall term. We have designed and developed each of the reusable learning modules (RLMs) as sharable content object reference model (SCORM) compliant for delivery across multiple course management systems. In addition to the curriculum and RLMs described above, we have created faculty instructions to help faculty easily incorporate the RLMs into existing courses and student assessments with metrics to provide faculty and students with a measurement of success upon completion of the modules.

Publications

  • Type: Other Status: Accepted Year Published: 2018 Citation: Leggette, H., Murphrey, T. P., & Norris, S. (2018). Scientific communication: Using reusable learning modules to enhance communication education in agriculture. [Special supplement: Abstract]. NACTA Journal, 62(1).
  • Type: Other Status: Accepted Year Published: 2018 Citation: Murphrey, T. P., Leggette, H., & Norris, S. (2018). Guidelines for developing instructional modules to improve students' communication skills. [Special supplement: Abstract]. NACTA Journal, 62(1).
  • Type: Conference Papers and Presentations Status: Accepted Year Published: 2018 Citation: Leggette, H., Murphrey, T. P., & Norris, S. (2018, June). Scientific communication: Using reusable learning modules to enhance communication education in agriculture. Abstract presented at the annual meeting of the North American Colleges and Teachers of Agriculture, Ames, IA.
  • Type: Conference Papers and Presentations Status: Accepted Year Published: 2018 Citation: Murphrey, T. P., Leggette, H., & Norris, S. (2018, June). Guidelines for developing instructional modules to improve students' communication skills. Abstract presented at the annual meeting of the North American Colleges and Teachers of Agriculture, Ames, IA.
  • Type: Conference Papers and Presentations Status: Accepted Year Published: 2018 Citation: Murphrey, T. P., Norris, S., & Leggette, H. R. (2018, May). Employer perspectives of agricultural students' communication skills: Curriculum considerations based on real-world input. Poster presented at the annual meeting of the American Association for Agricultural Education, Charleston, SC.
  • Type: Conference Papers and Presentations Status: Published Year Published: 2018 Citation: Murphrey, T. P., & Leggette, H. R. (2018, April). Technology and communication: Using RLMs to strengthen students communication skills and meet industry needs. Texas A&M University Transformational Teaching and Learning Conference, College Station, TX.
  • Type: Conference Papers and Presentations Status: Published Year Published: 2018 Citation: Norris, S., Leggette, H., & Murphrey, T. (2018, March). Self-perceptions of communication skills: Assessing college students perceptions during their undergraduate experience. Paper presented at the annual Texas A&M University Student Research Week, College Station, TX.
  • Type: Other Status: Other Year Published: 2018 Citation: Murphrey, T. P. (2017, September). Using real-world examples to meet industry employment needs. Panelist for the Texas A&M University College of Agriculture and Life Sciences Fall Instructional Technology Symposium, College Station, TX.
  • Type: Other Status: Other Year Published: 2018 Citation: Leggette, H. (2017, November). Strengthening communication skills of agricultural students: Using real-world examples to meet industry employment needs. Prairie View A&M University College of Agriculture and Human Sciences Research Seminar Series, Prairie View, TX.