Source: UNIVERSITY OF GEORGIA submitted to NRP
SUSTAINABLE PRACTICES, ECONOMIC CONTRIBUTIONS, CONSUMER BEHAVIOR, AND LABOR MANAGEMENT IN THE U.S. ENVIRONMENTAL HORTICULTURE INDUSTRY
Sponsoring Institution
National Institute of Food and Agriculture
Project Status
COMPLETE
Funding Source
HATCH
Reporting Frequency
Annual
Accession No.
1011601
Grant No.
(N/A)
Cumulative Award Amt.
(N/A)
Proposal No.
(N/A)
Multistate No.
S-1065
Project Start Date
Nov 4, 2016
Project End Date
Sep 30, 2020
Grant Year
(N/A)
Program Code
[(N/A)]- (N/A)
Recipient Organization
UNIVERSITY OF GEORGIA
200 D.W. BROOKS DR
ATHENS,GA 30602-5016
Performing Department
Agricultural & Applied Economics
Non Technical Summary
The economic impact of the Green Industry on state, regional, and national economies is considerable. A key objective of this project is to understand the economic contribution of the Green Industry to the national and regional economy. Georgia will contribute in numerous ways, notably working in collaboration with other participating states in the collection and analysis of economic data to value the economic contributions of the Green Industry to the national and regional economies. Furthermore, Georgia, in conjunction with other states when appropriate, will model the impact of the Green Industry on select economies, such as on a state basis. The projected outcomes will allow federal and state policy makers key insights into the impacts of changing legislation surrounding the Green Industry.
Animal Health Component
70%
Research Effort Categories
Basic
30%
Applied
70%
Developmental
0%
Classification

Knowledge Area (KA)Subject of Investigation (SOI)Field of Science (FOS)Percent
6032110301010%
6032120301010%
6032199301010%
6032121301010%
6042199301020%
6072199301040%
Knowledge Area
603 - Market Economics; 607 - Consumer Economics; 604 - Marketing and Distribution Practices;

Subject Of Investigation
2110 - Ornamental trees and shrubs; 2199 - Ornamentals and turf, general/other; 2120 - Herbaceous perennials and decorative greens; 2121 - Cut flowers, foliage, and greens;

Field Of Science
3010 - Economics;
Goals / Objectives
Evaluate economic contributions of the green industry Evaluate consumer preferences for environmental plants and related horticultural products and their contribution to health and well being.
Project Methods
A host of methods will be utilized. Within the consumer surveys, conjoint analysis, auctions, and choice based experiments will be incorporated with purchasing behavior and demographic questions to address issues within the industry. Secondary data will also be used to develop solutions to issues that are present within the industry.

Progress 11/04/16 to 09/30/20

Outputs
Target Audience:Producers, businesses, extension agents, policy makers, and industry stakeholder were reached during the reporting period. These entities were reached via workshops, presentations, and individual consultations throughout the state and region. Changes/Problems: Nothing Reported What opportunities for training and professional development has the project provided?Training of extension agents, stakeholders, and policy makers How have the results been disseminated to communities of interest?Presentations, face-to-face, extension publications, academic publications Products Presentations, face-to-face, extension publications, academic publications Other Products Provided trainings for extension agents throughout Georgia What do you plan to do during the next reporting period to accomplish the goals?Next reporting period I will continue with providing critical economic and marketing information to industry stakeholders

Impacts
What was accomplished under these goals? (1) provided economic forecasts for the green industry in both extension outlets and via presentations (2) conducted surveys and did presentations to assess consumer preferences for various products and services within the industry

Publications


    Progress 10/01/18 to 09/30/19

    Outputs
    Target Audience:Producers, businesses, extension agents, policy makers, and industry stakeholder were reached during the reporting period. These entities were reached via workshops, presentations, and individual consultations throughout the state and region. Changes/Problems: Nothing Reported What opportunities for training and professional development has the project provided?Training of extension agents, stakeholders, and policy makers How have the results been disseminated to communities of interest?Presentations and face-to-face What do you plan to do during the next reporting period to accomplish the goals?Next reporting period I will continue with providing critical economic and marketing information to industry stakeholders

    Impacts
    What was accomplished under these goals? (1) provided economic forecasts for the green industry in both extension outlets and via presentations (2) conducted surveys and did presentations to assess consumer preferences for various products and services within the industry

    Publications


      Progress 10/01/17 to 09/30/18

      Outputs
      Target Audience:Producers, businesses, extension agents, policy makers, and industry stakeholder were reached during the reporting period. These entities were reached via workshops, presentations, and individual consultations throughout the state and region. Changes/Problems: Nothing Reported What opportunities for training and professional development has the project provided? Nothing Reported How have the results been disseminated to communities of interest?Presentations and face-to-face What do you plan to do during the next reporting period to accomplish the goals?Next reporting period I will continue with providing critical economic and marketing information to industry stakeholders

      Impacts
      What was accomplished under these goals? (1) provided economic forecasts for the green industry in both extension outlets and via presentations (2) conducted surveys and did presentations to assess consumer preferences for various products and services within the industry

      Publications


        Progress 11/04/16 to 09/30/17

        Outputs
        Target Audience:Producers, businesses, extension agents, policy makers, and stakeholders were reached during the reporting period. These entities were reached via workshops, presentations, and individual consultations throughout the state and region. Changes/Problems: Nothing Reported What opportunities for training and professional development has the project provided?Trainings for extension agents in Georgia How have the results been disseminated to communities of interest?Yes, via workshops, presentations, and individual consultations What do you plan to do during the next reporting period to accomplish the goals?Continued dissemination of results. Implementation and evaluation of the economic impact of the Green Industry. Implementation and evaluation various Green Industry products and services.

        Impacts
        What was accomplished under these goals? Produced an extension piece looking at the economic impact of the recession on the Georgia Green Industry. Produced an extension piece looking at the economic impact of the Green Industry in Georgia Implemented and evaluated several surveys examining preferences for horticultural products

        Publications