Progress 09/01/16 to 08/31/18
Outputs
Target Audience:The target audience reached during this reporting period included U.S. strawberry growers and production managers, strawberry grower associations, nurserymen producing strawberry plugs or plants, conusultants, extension educators, university educators, and research scientists working in the strawberry industry. An industry-wide survey was conducted Dec 2016-Feb 2017 to identify research and outreach needs of the strawberry industry. The survey was announced throughout the country at grower meetings, conferences and workshops, newsletters, strawberry grower associations, Facebook, Twitter, a trade industry article and a press release was made that was published in the Packer. Over 360 survey responses were received. A meeting with industry stakeholders and project collaborators was conducted to discuss project results and identify priorities to develop a two SCRI project proposals, one on production systems and one on nursery production. A trade industry article was developed based on the meeting participation and outcomes. Results of the national survey and project work were shared at national meetings. Changes/Problems:The proposal submitted in 2018 for SCRI consideration provided significant constructively critical comments to revise the proposal. The proposal previously lacked some focus but is now much more focused to serve underserved farmers with small or medium scale production for local or regional markets, and alternative-system producers who are not served by state check-off funds or large national/multi-national companies. The overall goal of the project remains the same - to support and advance the sustainability of the US strawberry industry, to promote sustainability and rural prosperity, and to provide an expanding consumer market with a safe and nutritious fruit product. What opportunities for training and professional development has the project provided?A national workshop on the status, sustainability and future of the US strawberry industry was conducted in September 2017with the intent of developing a common set of knowledge and understanding of the industry and growers needs among scientists and extension workers. Through frequent listserv email communication, new information, publications, and discussions were held among the project collaborators. The three project leader meetings during the two years of the project provided professional and leadership development education. The project was created and proposal written through a team concept with 5 project teams, each with a team leader and supporting cooperators, and one leadership team. How have the results been disseminated to communities of interest?Results of the survey have been shared with growers, nurseries, extension educators, and others through strawberry grower association newsletters for the North American Strawberry Growers Association, North Carolina Strawberry Association, Virginia Strawberry Association and through an article in the Fruit Growers News. Project information was also shared with the scientific community through two posters presented at the 2017 American Society of Horticultural Sciences annual conference. The results of the national workshop on the status, sustainability and future of the US strawberry industry were developed into a proceedings and refereed publication accepted for press in a national/international journal. What do you plan to do during the next reporting period to accomplish the goals?
Nothing Reported
Impacts
What was accomplished under these goals?
·Input was gained from growers, managers, and extension educators/advisors on key constraints to production. ·Results of the national survey have been presented at national meetings. ·Progress and achievements of the SCRI planning project were presented at national meetings. ·An Advisory Committee was developed, comprised of growers, grower associations, and a nursery, a buyer and an agricultural product company. ?·With input from Advisory Committee and project participants, two proposed projects have been developed ·Advisory Committee and key local, regional and national stakeholders were informed of planned grant project objectives. ·Two SCRI proposals and Stakeholder Relevance Statements were developed based on survey results and the stakeholder Advisory Committee with support from local, regional, and national stakeholders -A new proposal direction was created in summer 2018 based upon reviews from the SRS and full proposal submission. A new letter of intent and stakeholder relevance statement was submitted in December 2018. The new proposal represents the needs and seeks to serveapproximately 80% of the strawberry growers on small and medium scalefarms in the US in states where there are no check-off supports or large corporate interests, and the growers are largely underserved. -Three scienitific and techanical advisors were added to the project not as collaborators but as advisors. The technical advisors are recongized scholars in the field of small fruits research, extension, stakeholder engagement, and education. ·Awareness of the project continues to expand among growers extension, and research stakeholders and the strawberry producers and allied supporting companies in the US.
Publications
- Type:
Conference Papers and Presentations
Status:
Awaiting Publication
Year Published:
2017
Citation:
Rom, C., Friedrich, H., Chase, C., Evans, W., Fernandez, G., Gu, S., Hoover, E., Kubota, C., Lea-Cox, J., Lewers, K.S., McWhirt, A., Moon, Z., Nitzsche, P.J., Qin, R., Rogers, M.A., Samtani, J., Swisher, M.E, Takeda, F., Wallace, R.W., Zhao, X., Zhou, S., Planning to Increase the Productivity and Competitiveness of Sustainable Strawberry Systems. 2017. American Society of Horticultural Sciences annual conference, HortScience 52:inpress, https://ashs.confex.com/ashs/2017/meetingapp.cgi/Paper/26897
- Type:
Conference Papers and Presentations
Status:
Awaiting Publication
Year Published:
2017
Citation:
Moon, Z., Friedrich, H., and Rom, C. 2017. A National Strawberry Production System Needs Assessment Survey. American Society of Horticultural Sciences annual conference, HortScience 52: inpress, https://ashs.confex.com/ashs/2017/meetingapp.cgi/Paper/26899
- Type:
Other
Status:
Published
Year Published:
2017
Citation:
Wechsler, D. 2017a. Nationwide project seeks sustainable U.S. strawberry industry, Fruit Grower News, Feb 24, 2017 https://fruitgrowersnews.com/article/nationwide-project-seeks-sustainable-u-s-strawberry-industry/
- Type:
Other
Status:
Published
Year Published:
2017
Citation:
Wechsler, D. 2017b. National Strawberry Survey Identifies Crucial Challenges. Fruit Grower News, August 2017, http://digital.fruitgrowersnews.com/i/857782-august-2017
- Type:
Conference Papers and Presentations
Status:
Awaiting Publication
Year Published:
2017
Citation:
Samtani, J., C. R. Rom, and H. Friedrich. 2017. The Status and Future of the US Strawberry Industry: Yesterday, Today and Tomorrow. HortScience 52: inpress https://ashs.confex.com/ashs/2017/meetingapp.cgi/Session/8477
- Type:
Journal Articles
Status:
Accepted
Year Published:
2019
Citation:
amtani, J.B., C.R. Rom, H. Friedrich, S.A. Fennimore, C.E. Finn, A. Petran, R.W. Wallace, M.P. Pritts, G. Fernandez, C. Chase, C. Kubota, and B. Bergefurd. 2019. The Status and Future of the Strawberry Industry in the United States. HortTechnology: Accepted.
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Progress 09/01/16 to 08/31/17
Outputs
Target Audience:The target audience reached during this reporting period included U.S. strawberry growers and production managers, strawberry grower associations, nurserymen producing strawberry plugs or plants, extension educators working in the strawberry industry. An industry-wide survey was conducted Dec 2016-Feb 2017 to identify research and outreach needs of the strawberry industry. The survey was announced throughout the country at grower meetings, conferences and workshops, newsletters, strawberry grower associations, Facebook, Twitter, a trade industry article and a press release was made that was published in the Packer. Over 360 survey responses were received. A meeting with industry stakeholders and project collaborators was conducted to discuss project results and identify priorities to develop a two SCRI project proposals, one on production systems and one on nursery production. A trade industry article was developed based on the meeting participation and outcomes. Results of the national survey and project work were shared at national meetings. Changes/Problems:
Nothing Reported
What opportunities for training and professional development has the project provided?
Nothing Reported
How have the results been disseminated to communities of interest?Project results have been disseminated to growers, extention educators and others through strawberry association newsletters, Facebook and twitter, publications in trade magazines and through grower meetings across the country. Additionally, project results have been shared with the scientific community through professional networks and two presentations and a workshop at the 2017 American Society of Horticultural Sciences annual conference. What do you plan to do during the next reporting period to accomplish the goals?-finalize the project by writing a full proposoal to SCRI
Impacts
What was accomplished under these goals?
·Input was gained from growers, managers, and extension educators/advisors on key constraints to production. ·Results of the national survey have been presented at national meetings. ·Progress and achievements of the SCRI planning project were presented at national meetings. ·An Advisory Committee was developed, comprised of growers, grower associations, and a nursery, a buyer and an agricultural product company. ·Awareness of the project continues to expand among growers extension, and research stakeholders . ·With input from Advisory Committee and project participants, two proposed projects have been developed ·Advisory Committee and key local, regional and national stakeholders were informed of planned grant project objectives. ·Two SCRI proposals and Stakeholder Relevance Statements were developed based on survey results and the stakeholder Advisory Committee with support from local, regional, and national stakeholders
Publications
- Type:
Conference Papers and Presentations
Status:
Awaiting Publication
Year Published:
2017
Citation:
Rom, C., Friedrich, H., Chase, C., Evans, W., Fernandez, G., Gu, S., Hoover, E., Kubota, C., Lea-Cox, J., Lewers, K.S., McWhirt, A., Moon, Z., Nitzsche, P.J., Qin, R.,, Rogers, M.A., Samtani, J., Swisher, M.E, Takeda, F., Wallace, R.W., Zhao, X., Zhou, S., Planning to Increase the Productivity and Competitiveness of Sustainable Strawberry Systems. 2017. American Society of Horticultural Sciences annual conference, HortScience 52:inpress, https://ashs.confex.com/ashs/2017/meetingapp.cgi/Paper/26897
- Type:
Conference Papers and Presentations
Status:
Awaiting Publication
Year Published:
2017
Citation:
Moon, Z., Friedrich, H., and Rom, C. 2017. A National Strawberry Production System Needs Assessment Survey. American Society of Horticultural Sciences annual conference, HortScience 52: inpress, https://ashs.confex.com/ashs/2017/meetingapp.cgi/Paper/26899
- Type:
Other
Status:
Published
Year Published:
2017
Citation:
Wechsler, D. 2017a. Nationwide project seeks sustainable U.S. strawberry industry, Fruit Grower News, Feb 24, 2017 https://fruitgrowersnews.com/article/nationwide-project-seeks-sustainable-u-s-strawberry-industry/
- Type:
Other
Status:
Published
Year Published:
2017
Citation:
Wechsler, D. 2017b. National Strawberry Survey Identifies Crucial Challenges. Fruit Grower News, August 2017, http://digital.fruitgrowersnews.com/i/857782-august-2017
- Type:
Conference Papers and Presentations
Status:
Awaiting Publication
Year Published:
2017
Citation:
Samtani, J., C. R. Rom, and H. Friedrich. 2017. The Status and Future of the US Strawberry Industry: Yesterday, Today and Tomorrow. HortScience 52: inpress https://ashs.confex.com/ashs/2017/meetingapp.cgi/Session/8477
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