Source: EARTHDANCE submitted to
FERGUSON COMMUNITY FOOD ASSESSMENT PROJECT
Sponsoring Institution
National Institute of Food and Agriculture
Project Status
TERMINATED
Funding Source
Reporting Frequency
Annual
Accession No.
1006927
Grant No.
2015-33800-23996
Project No.
MO.W-2015-05145
Proposal No.
2015-05145
Multistate No.
(N/A)
Program Code
LN.B
Project Start Date
Sep 1, 2015
Project End Date
Feb 28, 2017
Grant Year
2015
Project Director
Rockamann, M.
Recipient Organization
EARTHDANCE
233 S DADE AVE
SAINT LOUIS,MO 63135
Performing Department
(N/A)
Non Technical Summary
The Ferguson Community Food Assessment Project is a collaborative effort fueled byEarthDance Farms, a local non-profit farm/farm school in Ferguson, MO. EarthDance Farms hasbecome the regional leader in organic farming education, and has extensive experience inworking with people from many different ages and backgrounds. As a local food producer anddistributor, EarthDance recognizes the need for more information regarding the local foodecosystem.Currently, EarthDance is the only farm in the town of Ferguson. There are severalsupermarkets, but they are regional or national chain stores, not centrally located, and do notcarry locally grown or processed food. Poverty and food insecurity, especially among the youth,are on the rise in Ferguson. About two-thirds of the children in Ferguson-Florissant SchoolDistrict are eligible for the free/reduced lunch program, and over a quarter of the adultpopulation lives in poverty. Data is available on the severity of the situation, but little data existsregarding food access, production, processing, distribution, and education specifically.By employing local youth, a part-time project coordinator, and a professional marketanalyst, combined with EarthDance staff knowledge, and project-committed volunteers andinterested residents, the Ferguson Community Food Assessment Project aims to collect acomprehensive set of data, relating to each of the aforementioned food aspects (access,production, processing, distribution, education), as well as inquiring if a community operatedfood store and community kitchen would provide solutions to some of the community problems.Many standard community food assessment methods will be used. Over 200 residents will besurveyed, with particular emphasis on areas with food access and poverty issues. Sixty familieswill also be interviewed in a more in-depth and personal manner, providing much neededanecdotal data. Several 'open forum' type community meetings will be held. Also, anindependent market study will be performed to access community owned store and processingviability, as well as a complete community food assessment report. The community foodassessment report will provide a solid foundation on which future community future foodendeavors can be based
Animal Health Component
0%
Research Effort Categories
Basic
80%
Applied
10%
Developmental
10%
Classification

Knowledge Area (KA)Subject of Investigation (SOI)Field of Science (FOS)Percent
70460993080100%
Goals / Objectives
Project Goals and ObjectivesThe EarthDance project will be primarily centered around two aspects of Ferguson'scommunity decline: food related areas (education, access, production, distribution, andprocessing), and ownership, with the expectation that employment will be positively affected byaddressing these concerns. The proposed EarthDance plan will assess community food needs,through careful analysis and on the spot interviews of sixty families and over 200 individualsthroughout the community with emphasis on access, production, distribution, processing, andeducation. Low-income individuals have already expressed interest in participating on the CFAteam, and EarthDance plans to continue working with the previously mentioned localorganizations to help further realize the plan. EarthDance, in addition to being a regional leaderin healthy food education and production, has an extensive history of working within and withlow-income communities (also several successful project with Ferguson-Florissant students),providing us a unique network of people and organizations within the community with which towork.As stated earlier, Ferguson falls into the category of the Low Income/Low Access forFood Desert, meaning a significant number of residents are more than one mile away from theclosest supermarket. A local farmer's market is popular and robust for the size of the town, but itonly provides access during four hours of the week from May to October and three hours permonth from November to April. There are three other full service grocery stores in town inaddition to a few specialty markets and corner stores scattered around. These supermarkets arenot centrally located within the town, which leads to more frequent visits to the many cornerstores which dot the eastern and Southern sides of Ferguson. They are also main shopping areasof bordering municipalities. Also, these stores are all regional or national chain stores, andalmost no local products are offered, contributing to the capital flight which is hauntingFerguson.EarthDance is the only farm located within Ferguson. The farm/farm school is modeledon community supported agriculture (CSA), but currently only about 60 households are able toparticipate. The only other chance to purchase food from the farm is at the local farmersmarket. With those exceptions, locally grown food is not available in Ferguson. Most if not allof the groceries available in the stores are grown, processed, and shipped from other regions andeven other countries. However, the local farmers market is very active and successful. There are16 farmers selling at this farmer's market alone, and EarthDance has a very positive history ofcollaborating with small farmers in the area, with field trips to those farms as a component of itsapprenticeship program. Some of these apprentices also go into food production once theygraduate from the program, and all of them are instilled with a passion for strengthening the localfood economy. This is evidence of the existing strong local food structure which is gettingstronger, and which would benefit from another outlet selling fresh produce and finishedproducts.Through its community food assessment EarthDance expects to find virtually no localfood processing within Ferguon, but a need for it. A local teacher, Mr. Ken Holzapfel, hasdemonstrated support for establishing and maintaining a community kitchen. Mr. Holzapfel hassuccessfully started a BBQ catering company through the McCluer Work Experience Program hemanages. However, the growth and educational opportunities of this student-led project arelimited by lack of access to a regular commercial kitchen. The Community Assessment Teamwould work with Mr. Holzapfel, through the Ferguson-Florissant School District, to assess youthinterest in and potential benefits from such an undertaking. Again, EarthDance has theexperience of working with the district and youth in general which uniquely qualifies the farm toprovide opportunities, including employment, to youth in the area. EarthDance partners on anongoing basis with the McCluer Work Experience Program to offer job training opportunities toFerguson high school students. These established relationships will enable EarthDance to furtherdevelop its understanding of community needs with regard to local food processing as it planstogether with youth and youth organizations whose members primarily come from low-incomebackgrounds.The experiences of EarthDance and of others throughout the community, together withthe picture painted by the above statistics, warrants serious inquiry and implementation oflasting, sustainable approaches to food and ownership needs. The trend in North St.LouisCounty has been marked by general community decline for decades. Instead of local marketsand family businesses, the local food economy is dominated by outside players. This model isinefficient, unhealthy, and potentially dangerous to the local residents.Many of the above points intersect with ownership, defined as having a stake insomething, or being able to claim possession of something. As poverty in Ferguson has risen toabout a quarter of the population and home-ownership rates have steadily decreased, personalinvestment in the community is diminishing. The feeling that one has no stake in something asnatural and necessary as food (access, production, processing, distribution, education) will haveserious negative consequences for individual health and progress, not to mention local economyand the community at large. An extensive community food assessment and local marketanalysis, and potentially a community owned outlet which provides access, processing,distribution (which allows for and encourages community food production) and education tohealthy, locally grown food, employs members of the community and allows democratic controlover each phase of the food cycle, will have very positive effects upon the local economy, andbring direct control (ownership) of an absolutely necessary part of life to the most vulnerable andneedy. EarthDance aims to further its understanding of the local food economy to potentiallyuse food cycle ownership as a model to strengthen and boost community and local economicdevelopment.
Project Methods
Activities to Achieve the GoalsSeptember 2015During September a part-time project coordinator familiar with the planning process willbe hired. He or she will be trained in Community Food Assessment implementation andcommunity communication methods. Four youth will be added to the team for purposesof: youth input for the project, and training for field surveys of the community foodassessment. EarthDance will assemble the Community Food Assessment team. Based onexisting data and other successfully completed CFAs, EarthDance will begin designing its owncommunity food assessment form in an effort to determine the community's food needs and willexplore hiring a professional for purposes of a market study with regard to specific communityfood needs. By September 16, an advertisement will be taken out in the Ferguson Timesannouncing the first general meeting.October 2015CFA team recruitment will be completed. The project coordinator will work with theEarthDance staff to prepare for the first general community meeting in late October. Activitieswill include: preparing contact forms for meeting attendees and surveys dealing with the localfood economy; informational materials on data collection methods; completing a specifictimeline for the community food assessment; and introducing the CFA team to thecommunity. The team will continue to explore hiring a market professional to conduct a marketstudy on community owned food solutions. The project coordinator will also meet regularlywith the CFA team to further refine the goals and strategies. Flyers will be posted at areabusinesses in preparation for the first meeting.At the first meeting the CFA team will be introduced and the goals and objectivesexplained. Much time for community input and questions will be allotted. The contact formsand initial surveys regarding individual specific local food economy will be distributed. Themeeting will conclude with an open forum.November 2015Training of the hired youth will begin with two-four hour classes on alternatingweekends, for a total of eight hours. A member of the CFA team who has experience with door-to-door surveys will be training the youth in those methods. During this time the CFA team willcontinue reviewing CFAs of other communities and reaching out to those participants to bettertheir understanding of the process. If possible, team members and youth members will visitother communities who have successfully initiated CFAs. The project coordinator will also becollaborating with other past CFA coordinators to refine the community specific surveys.December 2015Training for four youth will be completed in one four hour class on each of twoalternating Saturdays. Specific goals will be defined, one example being a goal of involving atleast 200 members of the Ferguson community in the CFA. These assessments will be theresponsibility of the youth members. The project coordinator will also be completing longersurveys regarding family input. Sixty families will be interviewed by the members of the CFAteam for the purposes of qualitative and anecdotal analysis to supplement the quantitativeanalyses. Advertising will be intensified for the next meeting, which will be held in late January.January 2016The second general meeting will occur in the third week of January. Before the meeting,training for the youth staff will be completed and the majority (if not all) of the 60 families forthe interview series will be selected. During this meeting, the CFA team, together with theproject coordinator, will hold an informational meeting on the data collection methods and thereasoning behind them. A market analyst will be hired by the end of the month to conduct astudy on market feasibility of a community owned grocery store with a community kitchen.February 2016The family interviews will start this month, led by the project coordinator butsupplemented by the CFA team and EarthDance staff members when necessary. The youth willalso begin their field interviews with door-to-door assessments. Their goal will be for eachyouth to finish at least four assessments per week. The project coordinator will be in contactwith the market analyst.March 2016The youth workers will continue the field assessments. The CFA team and projectcoordinator will continue the family interviews, with the goal of completing 15 total familyinterviews per month. The market analyst continues his study.April 2016The project coordinator will begin planning for the Ferguson Farmers' Market booth atwhich more CFA assessments will be completed. This will be a separate part of data as thepatrons at the farmers market are assumed to be already interested in locally grownproduce. The project coordinator and CFA team will also continue conducting family interviewswhile compiling data from the different surveys. The paid youth will also continue their datacollection. EarthDance and the CFA team will hold a meeting in late April to inform thecommunity of the CFA status. The upcoming farmer's market booth will also be discussed;however, the meeting will focus heavily on an open forum. Market analysis will continue.May 2016Beginning in late May, a booth will be available at the Ferguson Farmer's Market in aneffort to reach a specific target audience. The volunteer members of the CFA team will workwith the youth workers to hand out more surveys. Some new elements will be added, forexample, to see if there is support for a community-owed grocery store. The booth will be heldfor four hours every Saturday (8-12), from May 28 through June 25. The project coordinator andthe CFA team will continue their family interviews, and, depending on how many have beencompleted, the youth will continue their field assessments. Data compilation will start. TheCFA team will begin their CFA report. Market analysis will continue.June 2016All data should be collected by the end of June, and data compilation will continue. Tothe extent that is necessary, youth will conduct their field assessments, and the CFA team andproject coordinator will conduct family interviews. The farmer's market booth will conclude onthe 25th. The market study will be completed in late June. EarthDance, the CFA team, theproject coordinator, and the youth will be briefed first on the outcome. Future relationshipsbetween the youth and EarthDance or the CFA team will be explored. The CFA team willcontinue working on the CFA report.July 2016Data compilation and computation should conclude in the first week of July. The projectcoordinator and CFA team will focus on the CFA report. Advertising will begin for the lastmeeting, which will be in late August. Further contact forms will be prepared.August 2016The CFA team, in conjunction with EarthDance staff and project coordinator, willcomplete the CFA report. Findings and implications will be discussed. The last general meetingwill be held with the community in late August. At the meeting, the youth will berecognized. The full CFA report will be presented. The market report will bepresented. Potential solutions will be discussed, and an open meeting will be held. Dependingon the data collected and reports, future steps will be discussed and subsequent meetings will beplanned.

Progress 09/01/15 to 02/28/17

Outputs
Target Audience:Ferguson, MO, which began as a transportation hub in the 1850's, is located approximately 20 miles from downtown St. Louis. Through the mid-1990's the city's population grew exponentially, as executives settled in homes close to transportation and employment. From the 1940's to the 1970's, Ferguson's population, which was predominantly white, quadrupled from 5,724 in the 1940's to 28,759 in the 1970's. From the 1970's to the 1990's, Ferguson's socioeconomic and ethnic composition shifted due to the politics and public policies of the neighboring City of St. Louis. Throughout North County, many inner-ring suburbs became disproportionately African American as residents from the City of St. Louis began seeking lower rents, as white residents were moving to west and south St. Louis suburbs. Today, Ferguson is inhabited by approximately 21,000 residents, who are ? African American. Approximately, 23% of residents live at or below the poverty line and 68% of children attending the Ferguson-Florissant School District are eligible for the free or reduced-lunch program. The median household income is roughly $41,000, the median home value is $89,000 and roughly 56% of homes are owner-occupied. In 2014, Ferguson was the epicenter for civil unrest after the shooting of a young African American male, Michael Brown, by a white police officer. His shooting and the acquittal of the officer prompted the US Department of Justice to investigate Ferguson's municipal court and law enforcement practices, such as warrants, ticketing, unlawful stops, and use of force. Ultimately, the Department of Justice sued the City of Ferguson for violating the civil rights of African American residents. Issues of racial justice can be a barometer for the degree of food insecurity, and Ferguson is no exception. From the household resident survey, one of four (26%) respondents stated they struggle to feed themselves as some time during the average year. Throughout the research process, it was paramount that diversity of respondents closely resembled Ferguson's socioeconomic, ethnic, and age demographics. Unfortunately, after extensive outreach efforts encouraging residents to take the Household resident survey, racial demographics did not represent Ferguson. While Ferguson's residents are ? African-American, the survey's respondents were ? white. Data should be viewed as originating from a self-selected non probability sampling. Referencing the 2016 Census data for Ferguson (Pop: 21,203): 55% of residents are female 67% of residents are African-American descent 52% are 34 years of age or younger with more than half of those under 34 years of age being children 29% of residents are 50 years or older 57%of residences are owner-occupied 40% of Ferguson residents live in rental housing Median household income is $40,660 23% of residents have a Bachelor's degree or higher; 87% of residents have a high school diploma Nearly 23% of residents live in poverty When comparing Ferguson's demographics to the demographics reported by survey respondents, the following was revealed from the respondents: 82% of respondents were female 24% of residents identified themselves as African-Americans 17% were between the ages of 18 and 34 years old 45% were 45 years of age or older 18% lived in rental housing; 92% lived in single family dwellings 59% had a household income greater than the median of $40,600 79-98% of respondents did not have anyone in their household using government sponsored food assistance programs, eg SNAP, SSI, WIC or free or reduced school meals The average survey respondent does not fully represent the average Ferguson resident who is more likely to be female, between the ages of 25 to 49 years of age with a high school diploma. Additionally, with 23% of Ferguson's residents living in poverty, the average survey respondent earns more than the average Ferguson resident. This was demonstrated by the low percentage of respondents relying on government sponsored food assistance and income distribution. Changes/Problems:Through the CFA process, the participation of a representative sample of residents for surveying was difficult to achieve even with additional outreach. EarthDance made connections to certain groups very late in the previous CFA process, too late to organize focus groups. Focus groups will be created as part of the dissemination process to gain further data that is representative of the the demographics reported in the Census (v2015). Another problem that arose during the execution of our project was the lack of funding for JFC members during the fall and winter of 2015-2016. This delayed the primary data collection based on our expected timeline. What opportunities for training and professional development has the project provided?The Ferguson Community Food Assessment served the six members of the Junior Farm Crew with training and professional development. Activities included understanding the CFA process generally and understanding the activities that make up a food system (production, processing, distribution, consumption, and waste management). They were trained on how to interact with the public to conduct CFA outreach (public speaking training and practice conducting one-on-one surveys in person); conducting grocery store audits (understanding the purpose and actually conducting the audits); and interpreting survey results (analyzing the survey takers' demographics to understand representative sampling). JFC participation provided an opportunity for the youth to raise their consciousness about food issues impacting communities of color. How have the results been disseminated to communities of interest?Results of the community food assessment have been shared with the EarthDance Board of Directors and the Community Food Assessment Advisory Committee. Thanks to a grant from the Missouri Foundation for Health, EarthDance excited to say that we are working to provide more extensive dissemination of the CFA results and increase engagement with the Ferguson community to work towards reaching the goals outlined in this report. What do you plan to do during the next reporting period to accomplish the goals? Nothing Reported

Impacts
What was accomplished under these goals? A CFA Advisory Committee (CFAAC), comprised of 15 representatives from the non-profit, community, business and education sectors was formed to: Connect EarthDance to community members and leaders to shape the CFA's framework, process, & goals Develop recommendations to strengthen assets & address the issues uncovered during the assessment Broaden EarthDance's reach with additional constituents The CFAAC, using a magazine cover story visioning process, created a vision of success of Ferguson's food system for the year 2020 and beyond. In addition, the CFAAC generated a community environment scan, which included the facilitators (strengths and opportunities) and barriers (weaknesses and threats) to the vision. Creating future strategies that take advantage of the facilitators and address the barriers is paramount to successfully achieving the vision of success. For Ferguson, some of the facilitators and barriers are: Facilitators A robust farmers market, open weekly from May to October and monthly for the remaining months An organic farm school, EarthDance, located in Ferguson Supportive school district with new resources allocated to farm to school programming & gardening Senior volunteerism with approximately 15% of residents being 60 years of age or older Higher than average number of young people (~30%) compared to the state's average Supportive urban farming municipal policies Multiple plots of vacant land, some located near Ferguson's most densely populated areas of residents living in apartments International, national and local interests and/or investments, due to the 2014 focus on civil rights & criminal justice issues Barriers Residents' lack of awareness, interest and action (and possibly apathy) about the effects of diet & nutrition on health outcomes Financial & economic barriers of residents leading to the inability to purchase healthy & nutritious food (~ 22% of residents live in poverty & median income is 12% lower than that of the state) Limited volunteer participation Ingrained food choice habits & routines Following the CFAAC's initial meeting, the CFA team (comprised of EarthDance Founding Director Molly Rockamann, CFA Coordinator Jessica Perkins, a GIS mapping specialist, a production specialist and an outreach specialist) created a profile of community characteristics using existing demographic and socioeconomic data through US Census (V2015) data. A GIS mapping specialist was engaged to create maps that included grocery store locations, restaurant locations, MetroBus routes, age and income distribution, along with land use for Ferguson. The CFAAC met 3 times during the 6-month planning process and the core team met every 2 weeks for a total of 8 meetings. The community engagement process, which was survey-based, was executed by the CFA coordinator and 6 members of the EarthDance's Junior Farm Crew (JFC), young people in the farm's summer jobs program. By involving the JFC in the CFA process, EarthDance continues its development of another generation of food leaders who are active and empowered participants in the stages of developing knowledge, defining problems, and generating solutions. For primary data, the CFA survey team performed outreach and conducted 3 different surveys with Ferguson Farmers Market vendors, customers and Ferguson residents. The online household resident survey was active for almost 100 days from June 2016 until September 2016; and 250 residents responded to the survey. To encourage participation and to expose people to a Ferguson food system asset, respondents received a $5 Ferguson Farmers Market gift certificate. During July and August 2016, the JFC, using the food retail survey instrument, conducted a thorough audit of 14 food retailers, including large/super grocery stores (2), mid-sized grocery stores (5), small grocery stores (2), convenience food stores (2), non-traditional retailers (2), and a pharmacy. This was a representative example of 50% of Ferguson's 27 food retailers. Overall, nearly 300 people were consulted during the CFA process. Key takeaways from the Ferguson CFA included: 44% of adults and 44% of school age children eat zero to two servings of fruits and vegetables daily; only 16% of adults and 25% of children eat five or more servings of fruits and vegetables daily. 27% of respondents said that the high cost fruits and vegetables keeps them from consuming 5 portions daily People with the lowest incomes, especially those living in northwest Ferguson, to a large degree and, northeast Ferguson, to a lesser degree, have few to no healthy food store options available to them Aldi's is the best value in Ferguson for health and budget-conscious shoppers, carrying 100% of the USDA's "food basket" items at an average of 30% less cost than the community's other grocery outlets 51% of respondents want to learn more about gardening and farming 29% of respondents are extremely interested in cooking classes Moving from data collection, synthesis and analysis, the CFAAC developed five goals and possible recommendations for each goal. Goal 1: Food production increases in Ferguson Create agricultural commercial zoning class Promote urban agriculture and incentivize producers Develop a long-term strategy for sustaining school gardens during summer closures; partner with churches & summer camps Goal 2: Residents have access to fresh, nutritionally balanced food that is affordable Develop more community gardens at schools, churches & food pantries Expand Double Up Food Bucks program & increase program awareness Launch a mobile farmers market in Ferguson to stop at MetroBus stations & apartment complexes Goal 3: Residents exhibit fewer diet related health outcomes Conduct periodic health & nutrition fairs for community Incentivize healthy lifestyle programs in schools and neighborhoods Expand farm to institution programs to include hospitals, nursing homes, schools & childcare centers Goal 4: Residents have a greater understanding of how to obtain, grow, store & prepare nutritional food Increase local resident participation in EarthDance Organic Farm School classes and Farm & Garden program Partner with FFSD & YMCA to build awareness & staffing of community gardens; make gardening an inexpensive family outing Conduct parent-child cooking classes using school kitchens an emphasize on healthy cooking on a budget Goal 5: Producers have technical expertise and infrastructure to expand operations & develop value added products Develop a wholesale buying club for producers Create a year-round grocery co-op with kitchen incubator apprenticeship program Advocate for tax incentives and rezoning Raise awareness of existing technical/financial resources available through USDA, MO Soil & Water, Missouri University & Lincoln University Extensions

Publications