Progress 05/01/15 to 04/30/19
Outputs
Target Audience: 1.Agribusiness undergraduate studentsenrolled in the pre-existing AGEC 362 (Agricultural Marketing) course since Fall 2015,Horticulture undergraduate students, andAgriculture graduate students.Agriculture students who enrolled in newly created courses AGEC 160, AGEC 261, AGEC 471, and AGEC 671. 2. Local farmers (food growers),local food marketers, andlocal foodcommunity leadersattendingthe pre-research and post-research workshops. 3. Research studies involving agricultural students and targeting consumers 4. General public through publications (involving students and faculty). 5. Academic and professional audience through professional presentations(involving students). 6. Agricultural students through improved teaching and research activities. Changes/Problems:
Nothing Reported
What opportunities for training and professional development has the project provided?1. Two workshops in whichh 42 agribusiness and horticulture students and 23 local farmers, local food marketers, and policy makers, participated. 2. Attended and presented at professional conferences including AAEA, SAEA, and KAS. Seventeen selected papers were presented. 3. Provided opportunities for students to engage in research activities, oral prsentations, and publications. 4. Attend two NARRU/NLGCA PD conferences (in 2015 and 2017). How have the results been disseminated to communities of interest?The project teamdisseminated research results to the right beneficiaries and facilitated implementation of the marketing, sales and policy recommendations. As it was initially planned, local farmers, local food marketers,policy makers, agribusiness and horticulture students participated in post-researchone-day long workshop. In this workshop, research findings were presented and recommendations were discussed.In addition, the project team (involving students) made 14 publications and 17 professional presentations of the research findings. What do you plan to do during the next reporting period to accomplish the goals?
Nothing Reported
Impacts
What was accomplished under these goals?
Goal # 01.The WKU Department of Agriculture & Food Science increased itscapacity to empower agribusiness students with skills necessary for graduate schools in agricultural sciences and real-world work experiences during their learning process. 42 agribusiness and horticulture students and 23 local farmers, local food marketers, and policy makers, participated in two workshops. Participants were engaged in research activities including designing research tools (surveys and interview questionnaires). The AGEC 361 (Agricultural Marketing) course was revised to include class projects engaging students in data collection, market data analysis, and oral presentations to develop skills for graduate schools, professional, and real-world situations. Twenty-six agribusiness students were connected to seven local farmers who participated in the first workshop and were involved in developing strategic agribusiness plans for the local farmers. The PI developed four new courses:AGEC 160: Introduction to Agribusiness & Entrepreneurship, AGEC 261: Agricultural Accounting, AGEC 471: Agribusiness Entrepreneurship System, and AGEC 671: Advanced Agribusiness Entrepreneurship. These new courses are empowering agriculture students with skills necessary for real-world work experiences. Studentsenrolled in the AGEC 471 had a field trip to Need More Acres Farm (one of the successful local farms in the area) to learn from the farm owners about what being an agribusiness entrepreneur means in the real-world. Note: This farm later partnered with us on a separate project; which was funded and is now being executed. In addition, the project empowered and inspiredthreestudents and are currently pursuing agriculture-related graduate degrees/programs. More importantly, this project contributed significantly to the faculty capacity to acquire two additional funding. Goal #02. The projectidentifiedand analyzed control factors that influence consumer demand for agricultural products. We involved students in research activities in relation to this topic. AGEC 362 (Agricultural Marketing) course was revised to assign class projects where nearly 150 students were involved inidentifyingand analyzingcontrol factors that influence consumer demand for various agricultural products. Ten presentations at professional annual conferences and eight publications have been made in relation to this goal. We also conducted a thorough review of existing literature and wrote a paper on locally grown food systems, identified common findings and recommendations, and proposed priorities, key variables, and relationships for future studies. Goal #3: To analyze social, economic, and physiological aspects of food choices, and life-style choices, and community strategies for meeting the changing nutrition needs of different population groups; (a) we designed an interview for data collection focusing on community strategies for meeting the changing nutrition needs of different population groups, (b) analyzedthe data, and made professional presentations, (c) theAGEC 471(Agribusiness Entrepreneurship) course included class projects where 28students were involved inanalyzingsocial, economic, and physiological aspects of food choices, and life-style choices, and community strategies for meeting the changing nutrition needs of different population groups. Goal #04.The project teamadvanced the body of knowledge in highly important food and agriculture program areas such as agribusiness marketing, sales, and farm management.The PI and the Co-PI involved undergraduate students and made 14 publications. The team is still using the collected data to keep advancing the body of knowledge through further publications. Goal #05. The project teamdisseminated research results to the right beneficiaries and facilitated implementation of the marketing, sales and policy recommendations. As it was initially planned, local farmers, local food marketers,policy makers, agribusiness and horticulture students participated in post-researchone-day long workshop. In this workshop, research findings were presented and recommendations were discussed.In addition, the project team (involving students) made 14 publications and 17 professional presentations of the research findings. Goal #06. The WKU Department of Agriculture & Food Science was able to increaseincrease the quantity and quality of graduates entering the workforce with skills and competencies expected by employers and relevant to emerging food and agriculture careers. Since the projected started in 2015, nearly 148 agribusinessstudents who graduated had benefited from this project.The quality of graduates entering the workforce with skills and competencies expected by employers and relevant to emerging food and agriculture careers is a driven by the fact that we involve students in all activities accomplished in 1-5goals above. We improved our curriculum and course delivery methods. AGEC 362 was significantly revised to include hands-on and real-world learning opportunities.The PI developed four new courses:AGEC 160: Introduction to Agribusiness & Entrepreneurship, AGEC 261: Agricultural Accounting, AGEC 471: Agribusiness Entrepreneurship System, and AGEC 671: Advanced Agribusiness Entrepreneurship.
Publications
- Type:
Journal Articles
Status:
Submitted
Year Published:
2019
Citation:
1. Gumirakiza, J.D., Matney, M.F., and Barnett, A. 2019. The Likelihood for Small and Mid-Scale Farmers in Kentucky to Participate in Training and Technical Assistance Programs on the Best Practices of Farm Management, International Journal of Agricultural Management (under review)
2. Lucas, W. and Gumirakiza, J.D. 2019. Are Online Shoppers Knowledgeable About and/or Willing to Participate in Community Supported Agriculture Programs? Journal of International Food & Agribusiness Marketing (under review)
3. Gumirakiza, J.D., and Schroering, M.E. 2019. Do Online Shoppers Attend Farmers Markets? Journal of Agricultural Science (Awaiting Publication)
4. Gumirakiza, J.D., and Langford, S. 2019. Feelings About Farm Financial and Profitability Position among Small and Mid-Scale Farmers. Do Beginning Farmers Feel the Same as Experienced Farmers?
5. Gumirakiza, J.D., and Scroering, M.E. 2019. The likelihood for Online Shoppers to Purchase Fresh Produce Online
6. Gumirakiza, J.D. and Kamer, M.C. 2018. "Use of "the Guidelines" among Small and Mid-Scale Farmers in Kentucky." Journal of Extension, 56(6), 1-9.
7. Gumirakiza, J.D. and Choate, T. 2018. "The Willingness To Pay for Local, Domestic, and Imported Bundled Fresh Produce by Online Shoppers." Journal of Agricultural Science, 10(12), 1-9. URL: https://doi.org/10.5539/jas.v10n12pxx
8. Gumirakiza, J.D. and VanZee, S. 2018. "The Most Preferred Food Labels among Online Shoppers." Journal of Agricultural Science; 10(10), 76-87. URL: https://doi.org/10.5539/jas.v10n10p76
9. Gumirakiza, J.D., Kingery, T., and King, S. 2018. "Are Online Shoppers Interested in Learning about Locally Grown Fresh Produce?" Journal of Agricultural Science; 10(3), 42-53. URL: https://doi.org/10.5539/jas.v10n3p42
10. Gumirakiza, J.D., and VanZee, S. 2017. "Most Preferred Market Venues for Locally Grown Fresh Produce among Online Shoppers." Journal of Agricultural Science, 9(10), 26-35. URL: https://doi.org/10.5539/jas.v9n10p26
11. Gumirakiza, J.D., Curtis, K.R., and Bosworth, R. 2017. "Consumer Preferences and Willingness to Pay for Bundled Fresh Produce Claims at Farmers Markets." Journal of Food Products Marketing, 23(1), 61-79. http://dx.doi.org/10.1080/10454446.2017.1244786
12. Gumirakiza, J.D. 2016. "Longitudinal Poisson Assessment of Factors Influencing Farmers Market Counts." Journal of International Food & Agribusiness Marketing, 28(4), 394-406.
13. Gumirakiza, J.D., and Daniel, A. 2016. "Ordered Logistic Analysis of Farmers Market Regulations: Who Finds Them Easy?" Journal of Agricultural Science, 8(12), 1-8. DOI: http://dx.doi.org/10.5539/jas.v8n12p1
14. Gumirakiza, J.D. 2016. "The Local Food Growers Behavior During Planning, Growing, Harvesting, and Selling." Journal of Extension, 54(6): 1-5.
15. Gumirakiza, J.D., Curtis, K.R., and Bosworth, R. 2015. "Farmers Market Consumer Preferences for Fresh Produce Attributes: Marketing and Policy Implications." Journal of Agribusiness, 33(1), 63-81.
- Type:
Conference Papers and Presentations
Status:
Accepted
Year Published:
2019
Citation:
1. Gumirakiza, J.D. Barnett, A., Mason, M., Lucas, W. 2019. Feelings About Farm Financial Position among Kentucky Farmers: Do Beginning Farmers Feel the Same as Experienced Farmers? Selected Paper for Presentation at Southern Agricultural Economics Association (SAEA) meeting. Birmingham, AL. February 2019.
2. Lucas, W., Gumirakiza, J.D. 2019. Ordered Logit Analysis of Interests in Locally Grown, Domestic, and Imported Fresh Produce. Selected Paper for Presentation at SAEA meeting. Birmingham, AL. February 2019.
3. Lucas, W., and Gumirakiza, J.D. 2018. Do Online Shoppers Have Knowledge on Community Supported Agriculture Programs? Selected Paper for Presentation at Kentucky Academy of Science (KAS) conference. Bowling Green, KY. November 2018.
4. Gumirakiza, J.D., VanZee, S.M. 2018. The Most Important Food Labels among Online Shoppers when Shopping for Fresh Produce. Selected Paper for Presentation at SAEA meeting. Jacksonville, FL. February 2018.
5. Barnett, A., Gumirakiza, J.D. 2018. Investigation of Farm Management Practices Among Small and Medium Size Farms in Kentucky. Selected Paper for Presentation at SAEA meeting. Jacksonville, FL. February 2018.
6. Gumirakiza, J.D., Kingery, T., King, S. 2017. Clustering Online Shoppers and Explaining their Preferences for Ways to Receive Marketing Information about Local/Regional Fresh Produce. Selected Paper for Presentation at Agricultural & Applied Economics Association (AAEA) meetings, Chicago, IL. August 2017.
7. Gumirakiza, J.D., Kingery, T., King, S.A. 2017. Online Shoppers; Who Attends Farmers Markets, Who Does Not, and Why? Selected Paper for Presentation at KAS conference. Murray, KY. November 2017.
8. Barnett, A. Gumirakiza, J.D. 2017. Analyzing the Effects of the Use of Best Practices for Farm Management Has on Farm Financial Position and Profitability. Selected Paper for Presentation at KAS conference. Murray, KY. November 2017.
9. Gumirakiza, J.D., King, S., VanZee, S. 2017. Multinomial Logistic Analysis of the Most Frequent Markets for Locally/Regionally Grown Fresh Produce among Online Shoppers. Selected paper for presentation at SAEA meeting, Mobile, AL. February 2017.
- Type:
Conference Papers and Presentations
Status:
Accepted
Year Published:
2019
Citation:
10. Gumirakiza, J.D. 2017. Online Shoppers and their Levels of Awareness for Market Outlets for Local Fresh Produce. Selected poster for presentation at 2017 SAEA meeting, Mobile, AL. February 2017.
11. Green, S., J. D., Gumirakiza. 2017. Factors Influencing Preferences and Purchasing Decisions among Millennials and their Willingness to Pay for Differentiated Types of Beef. Selected paper for presentation at 2017 SAEA meeting, Mobile, AL. February 2017.
12. Kamer, M. C., J. D., Gumirakiza. 2017. The Use of the "Guidelines" for Agriculture Producers and Its Effects on Profitability of Small and Medium Farms in Kentucky. Selected paper for presentation at SAEA meeting, Mobile, AL. February 2017.
13. Gumirakiza, J.D. 2016. "Socioeconomic, physiological aspects of food choices, and community strategies to increase access to fresh produce." Selected paper for presentation at KAS conference, Louisville, KY. Nov, 2016.
14. Kamer, M. C., J. D., Gumirakiza. 2016. "A comparison analysis of farm financial positions between farmers who use the guidelines and those who do not." Selected paper for presentation at 2016 conference of KAS. Louisville, KY, Nov, 2016.
15. Green, S., J. D., Gumirakiza. 2016. "Perception Towards Beef Industry and Willingness to Pay for Beef Products among Millennials in Kentucky." Selected paper for presentation at KAS conference, Louisville, KY. Nov, 2016.
16. Gumirakiza, J.D., Hopper, L. 2016. "Understanding Markets and Marketing Strategies, and Challenges in Locally Grown Fresh Produce Industry." Selected paper for presentation at SAEA meeting, San Antonio, TX. Feb, 2016.
17. Daniel, A., J.D., Gumirakiza. 2016. "Assessment of Competitiveness and Legal Framework of Farmer's Markets." Selected poster for display at SAEA meeting, San Antonio, TX. Feb, 2016.
|
Progress 05/01/18 to 04/30/19
Outputs
Target Audience:1. General public through publications (involving students and other faculty). 2. Academic and professional audience through professional presentations(involving students). 3. Agricultural students through improved teaching and research activities. Changes/Problems:
Nothing Reported
What opportunities for training and professional development has the project provided?Made four publications and three professional presentations at the Southern Agricultural Economic Association (SAEA) and Kentucky Academy of Science (KAS) annualmeeting. How have the results been disseminated to communities of interest?Made four publications and three professional presentations at the Southern Agricultural Economic Association (SAEA) and Kentucky Academy of Science (KAS) annualmeeting. What do you plan to do during the next reporting period to accomplish the goals?
Nothing Reported
Impacts
What was accomplished under these goals?
1. Involved 6 undergraduate and 1graduate agribusinessstudents in research activities; empowering them with skills necessary for graduate schools in agricultural sciences and real-world work experiences during their learning process. 2. Advanced thebody of knowledge in highly important food and agriculture program areas such as agribusiness marketingand farm management. 3. Disseminated research results and policy recommendations through four publications and three professional presentations. 4. Increased the quantity and quality of graduates (by 24 students) entering the workforce with skills and competencies expected by employers and relevant to emerging food and agriculture careers.
Publications
- Type:
Journal Articles
Status:
Published
Year Published:
2018
Citation:
Gumirakiza, J.D. and Choate, T. 2018. "The Willingness To Pay for Local, Domestic, and Imported Bundled Fresh Produce by Online Shoppers." Journal of Agricultural Science, 10(12), 1-9
- Type:
Journal Articles
Status:
Published
Year Published:
2018
Citation:
Gumirakiza, J.D. and Kamer, M.C. 2018. "Use of "the Guidelines" among Small and Mid-Scale Farmers in Kentucky." Journal of Extension, 56(6), 1-9.
- Type:
Journal Articles
Status:
Awaiting Publication
Year Published:
2019
Citation:
Gumirakiza, J.D., and Schroering, M.E. 2019. Do Online Shoppers Attend Farmers' Markets? Journal of Agricultural Science
- Type:
Journal Articles
Status:
Under Review
Year Published:
2019
Citation:
Gumirakiza, J.D., Matney, M.F., and Barnett, A. 2019. The Likelihood for Small and Mid-Scale Farmers in Kentucky to Participate in Training and Technical Assistance Programs on the Best Practices of Farm Management. International Journal of Agricultural Management.
- Type:
Conference Papers and Presentations
Status:
Accepted
Year Published:
2019
Citation:
1. Gumirakiza, J.D. Barnett, A., Mason, M., and Lucas, W. 2019. Feelings About Farm Financial Position among Kentucky Farmers: Do Beginning Farmers Feel the Same as Experienced Farmers? Selected Paper for Presentation at the Southern Agricultural Economics Association (SAEA) annual meeting. Birmingham, AL. February 2019.
- Type:
Conference Papers and Presentations
Status:
Accepted
Year Published:
2019
Citation:
Lucas, W., and Gumirakiza, J.D. 2019. Ordered Logit Analysis of Interests in Locally Grown, Domestic, and Imported Fresh Produce. Selected Paper for Presentation at the Southern Agricultural Economics Association (SAEA) annual meeting. Birmingham, AL. February 2019.
- Type:
Conference Papers and Presentations
Status:
Accepted
Year Published:
2018
Citation:
Lucas, W., and Gumirakiza, J.D. 2018. Do Online Shoppers Have Knowledge on Community Supported Agriculture Programs? Selected Paper for Presentation at the Kentucky Academy of Science (KAS) annual meeting. Bowling Green, KY. November 2018.
|
Progress 05/01/17 to 04/30/18
Outputs
Target Audience: 1. Twenty-fiveAgribusiness undergraduate students who were enrolled in the AGEC 362 (Agricultural Marketing) course during Fall 2017, fiveHorticulture undergraduate students, and one graduate student. 2. Fourteenlocal farmers that participated in the post-research workshop that took place on November 18, 2018 at Badgett Business Centre toto discuss research findings and market opportunities for agricultural products.This workshop is a learning opportunity for both farmers and our agricultural students, especially those taking AGEC 362 Agricultural Marketing class. 3. Fivestudents taking AGEC 471 (Agribusiness Entrepreneurship) course during Spring 2018 (as part of specific objectives #01 and #06). 4. Local/regional food community through results from the research study among online-shopping consumers. Research study examining preferences and WTP for locally grown food products among online shoppers (as part of our specific objective #02) 5. Research community via professional presentations, journal articles/publication (as part of specific objective #4 and 5) Changes/Problems:Because of the timing of the award notification and timing/adjustment of our activities, on January 21, we requested a no-cost extention. We reveived an approval notice on May 02. A final report will be submitted anytime before Appril 30, 2019. What opportunities for training and professional development has the project provided? How have the results been disseminated to communities of interest? Results were disseminated through the oral presentations, journal publications, and during the post- research workshop which took place in November 2017. What do you plan to do during the next reporting period to accomplish the goals? All these activities will involve students to enhance their learning experiences and develop professional development.
Impacts
What was accomplished under these goals?
Gumirakiza, J.D., Kingery, T., and King, S.A. 2017. Clustering Online Shoppers and Explaining their Preferences for Ways to Receive Marketing Information about Local/Regional Fresh Produce. Selected Poster presented at the Agricultural & Applied Economics Association (AAEA) 2017 annual meetings, Chicago, IL. August 2017. Gumirakiza, J.D., and VanZee, S.M. 2018. The Most Important Food Labels among Online Shoppers when Shopping for Fresh Produce. Selected Paper for Presentation at the Southern Agricultural Economics Association (SAEA) annual meeting. Jacksonville, FL. February 2018.
Publications
- Type:
Journal Articles
Status:
Published
Year Published:
2017
Citation:
o Gumirakiza, J.D., and VanZee, S. 2017. "Multinomial Logistic Analysis of the Most Frequent Markets for Locally/Regionally Grown Fresh Produce among Online Shoppers." Journal of Agricultural Science, 9(10), 26-35. DOI: https://doi.org/10.5539/jas.v9n10p26
- Type:
Journal Articles
Status:
Published
Year Published:
2018
Citation:
o Gumirakiza, J.D., Kingery, T., and King, S. 2018. "Are Online Shoppers Interested in Learning about Locally Grown Fresh Produce?" Journal of Agricultural Science; 10(3): 42-53. URL: https://doi.org/10.5539/jas.v10n3p42
- Type:
Journal Articles
Status:
Awaiting Publication
Year Published:
2018
Citation:
o Gumirakiza, J.D., and VanZee, S. 2018. "The Most Preferred Food Labels among Online Shoppers." Journal of Agricultural Science
|
Progress 05/01/16 to 04/30/17
Outputs
Target Audience:1. Twenty sixAgribusiness undergraduate students who were enrolled in the AGEC 362 (Agricultural Marketing) course during Fall 2016, four Horticulture undergraduate students, and one Agriculture graduate student. 2. Seven local farmers that participated in the pre-research workshopwho worked with students in the AGEC 362 class to conduct market research for their products and develop strategic (long-term) marketing plans(as part of specific objectives #01 and #06). 3. Eight students taking AGEC 471 (Agribusiness Entrepreneurship) course during Spring 2017 (as part of specific objectives #01 and #06). 4. Local/regional food community through results from the research study among online-shopping consumers.Research studyexaminingpreferences and WTP for locally grown food products among online shoppers (as part of our specific objective #02) 5. Community leaders: Research interview targeting community leaders to investigate community strategies for meeting the changing nutrition needs of different population groups (as part of our specific objective #3) 6. Research community via presentations, journal articles/publication (as part of specific objective #4 and 5) Changes/Problems:Report by the External Evaluator/Reviewer: Tyler B. Mark, Ph.D. Project: Enhancing the student-faculty engagement in professional and pedagogical opportunities through teaching, research, and outreach activities. In the second year of this grant, there were some critical milestones I was looking for to be accomplished. The first of those milestones was for the survey process to be completed. This milestone has been accomplished, and multiple presentations and manuscripts are in process. Secondly, I have been looking for evidence that the scholarly productivity of the PI and Co-PI are increasing as a result of this project. Lastly, in the first year, Dr. Gumirakiza was in the process of revamping multiple agribusiness class and was to be completed for the second year. For milestone one, the survey has been completed. This is a major accomplishment and is starting to result in some presentations and publications. In the second year of the grant the Drs. Guumirakiza and King have significantly increased their scholarly productivity. In 2016 and 2017 they have made seven presentations, four manuscripts have been published, three additional manuscripts are in submission, and one USDA-AFRI grant submission. I would consider this continued increase in scholarly productivity, given that the grantees are primarily teaching appointments. Additionally, the presentations included students as co-authors and presenters. Incorporating students into the research process is one of the primary goals of this grant, and at times it can be difficult to get them engaged in the research. In my interactions with the grantees, this does not seem to be an issue. They find ways to get students excited and involved. Originally, there was only one agribusiness marketing class being offered in the department. Two additional classes that have been approved and added to the curriculum. One of the main objectives of the grant was to have 85% of the juniors and seniors involved in this project. The primary mechanism to do this is through the agribusiness marketing class offering and the projects completed in these classes. In the past year, students in this class have been working with local farmers and processors to help develop a business and marketing plan for them. This is the perfect way to bring real life examples to the students at WKU and get them involved in this project. Additionally, it is expected that this will continue to help increase the enrollment in Agribusiness for the Department of Agriculture. Currently, the department is 445 students with 85 students enrolled in Agribusiness. I will evaluate the growth in the Agribusiness emphasis in the final year. Upcoming key events that will require planning are the last stakeholder conference. This will be held in November of 2017. Students from AGEC 362 & 471 will be helping with the logistics and planning for the conference. This will be a great learning experience for them and potentially an opportunity for them to present some of their research findings and marketing plans. The PI's will continue to work on manuscript publication and utilizing the survey in these publications. Overall, this grant is accomplishing its objectives and even though it was late getting started due to funding process the PI's have gotten the grant back on track in terms of time. What opportunities for training and professional development has the project provided? Attended and made presentations at the 2016 KAS and 2017 SAEA annual meetings Attended the 2016 Agricultural and Applied Economics Association annual meeting in Boston and served as a judge for the academic competitions Attended a workshop on Agricultural Economics Priorities. Washington DC. May 2016 Four undergraduate students were employed as research assistants, received training on data analysis, interpretation, and got opportunities t present at professional meetings Students in the Agricultural courseswere given opportunities to conduct class projects and make in-class oral presentations; which improved their professional competences. How have the results been disseminated to communities of interest?Results were disseminatedthrough the oral presentations and journal publications. Outreach is expected during the post-research workshop to take place in the final year. What do you plan to do during the next reporting period to accomplish the goals?1. Students who will register for AGEC 362: Agricultural Marketing and AGEC 471: Agribusiness Entrepreneurship course will be given the same real-world learning opportunities. They will be involved in a semester-long agricultural market research projects for various food products. They will present their findings at the end of the semester. 2. Conduct the post-research workshop for local farmers, food marketers, local food policy makers, and students in the AGEC 362 & AGEC 471 to meet anddiscuss research findings and strategies forimplementation of marketing, sales, and policy recommendations in local food industry. 3. Provide assistance to students who will have made scientifically-proven research projects to make their papers publishable 4. Complete dataanalysis, 5. Make oral and poster presentations at annual meetings of professional associations 6. Make publications All these activities will involve students to enhance their learning experiences and develop professional development.
Impacts
What was accomplished under these goals?
For Goal #1:The project is empowering agribusiness students with skills necessary for graduate schools in agricultural sciences and real-world work experiences during their learning process. a)Twenty six agribusinessstudents were assigned small group projects to assist seven local farmers who participated in the one-day long workshop that took place during year 1 on November 21, 2015. These students got a learning opportunity to"explore markets for local agricultural products, challenges, and capturing consumer choices" and were involved in developing strategic agribusiness plans for the local farmers. b)Involved agribusiness students in agricultural market research class project engaging them in data analysisand data interpretation to develop skills for graduate schools and real world market situations c) Eight students that are enrolled in AGEC 471 (Agribusiness Entrepreneurship) had a field trip to Need More Acres Farm; one of the successful local farms in the area-- to learn from the farm owners about what being an agribusiness entrepreneur means in the real-world For Goal #2: To identify and analyze control factors that influence consumer demand for agricultural products; a)Data collection was completed b) Data analysis is underway and is engaging both the faculty (PI and Co-PI) and agricultural undergraduate students c) Oral and poster presentations were madeat the 2016 KAS (Kentucky Academy of Science) and at the 2017 SAEA (Southern Agricultural Economics Association) annual meetings. Threeagricultural undergraduatestudents were also given opportunity to make oral presentations. d) Twenty six students who took the AGEC 362: Agricultural Marketing course in Fall 2016identified and analyzed control factors that influence consumer demand for various agricultural products as part of their semester-long class project. For Goal #3:To analyze social, economic, and physiological aspects of food choices, and life-style choices, and community strategies for meeting the changing nutrition needs of different population groups; a)Analyzed (analysis still going on) the data that were collectedduring year 1. b)Two agricultural undergrad students are working as research assistants (assisting the PI and Co-PI) to analyzesocial, economic, and physiological aspects of food choices, and life-style choices as part of their semester-long class project For Goal #4:To advance the body of knowledge in highly important food and agriculture program areas such as agribusiness marketing, sales, management, and food safety; a)Presentations at the 2016 KAS and 2017 SAEA annual meetings: Gumirakiza, J.D., King, S., and VanZee, S. 2017. Multinomial Logistic Analysis of the Most Frequent Markets for Locally/Regionally Grown Fresh Produce among Online Shoppers.Selected paper for presentation in the 2017 annual meeting of Southern Agricultural Economic Association annual meeting, Mobile, AL. Gumirakiza, J.D. 2017. Online Shoppers and their Levels of Awareness for Market Outlets for Local Fresh Produce.Selected poster for presentation at the 2017 annual meeting of Southern Agricultural Economic Association annual meeting, Mobile, AL. Green, S., andJ. D., Gumirakiza. 2017. Factors Influencing Preferences and Purchasing Decisions among Millennials and their Willingness to Pay for Differentiated Types of Beef.Selected paper for presentation atthe 2017 annual meeting of Southern Agricultural Economic Association annual meeting, Mobile, AL. Kamer, M. C., andJ. D., Gumirakiza. 2017. The Use of the "Guidelines" for Agriculture Producers and Its Effects on Profitability of Small and Medium Farms in Kentucky.Selected paper for presentation in the 2017 annual meeting of Southern Agricultural Economic Association annual meeting, Mobile, AL. Gumirakiza, J.D. 2016. "Socioeconomic, physiological aspects of food choices, and community strategies to increase access to fresh produce."Selected paper for presentation at the 2016 annual conference of Kentucky Academy of Science (KAS), Louisville, KY, Nov 04-05, 2016 Kamer, M. C., andJ. D., Gumirakiza. 2016. "A comparison analysis of farm financial positions between farmers who use the guidelines and those who do not."Selected paper for presentation at the 2016 annual conference of Kentucky Academy of Science (KAS), Louisville, KY, Nov 04-05, 2016 Green, S., andJ. D., Gumirakiza. 2016. "Perception Towards Beef Industry and Willingness to Pay for Beef Products among Millennials in Kentucky."Selected paper for presentation at the 2016 annual conference of Kentucky Academy of Science (KAS), Louisville, KY, Nov 04-05, 2016 b) Published the following journal articles: Gumirakiza, J.D., K.R. Curtis, and R. Bosworth. 2017. "Consumer Preferences and Willingness to Pay for Bundled Fresh Produce Claims at Farmers' Markets."Journal of Food Products Marketing,45(1), 14--20. DOI: 10.1080/10454446.2017.1244786 Gumirakiza, J.D., and A. Daniel. 2016. "Ordered Logistic Analysis of Farmers' Market Regulations: Who Finds Them Easy?"Journal of Agricultural Science, 8(12),1-8. Gumirakiza, J.D.2016. "The Local Food Grower's Behavior During Planning, Growing, Harvesting, and Selling."Journal of Extension54(6): 1--5 c)Threemanuscripts are now under peer review process For goal #5:To disseminate research results to the right beneficiaries and felicitate implementation of the marketing, sales and policy recommendations. a)Publications already done, and other yet to come, especially upon completion of data collection that is currently underway. For Goal #6:To increase the quantity and quality of graduates entering the workforce with skills and competencies expected by employers and relevant to emerging foodand agriculture careers. a) The number ofstudents whose major is agriculture in the academic year 2016/2017 is 445 students with 85 Agribusiness students. b) The quality of graduates entering the workforce with skills and competencies expected by employers and relevant to emerging food and agriculture careers isjustified by the fact that we involve students in all activities accomplished in 1-5 goals above.
Publications
- Type:
Journal Articles
Status:
Published
Year Published:
2016
Citation:
Gumirakiza, J.D. 2016. Longitudinal Poisson Assessment of Factors Influencing Farmers Market Counts. Journal of International Food & Agribusiness Marketing, 28(4), 394406
- Type:
Journal Articles
Status:
Published
Year Published:
2017
Citation:
Gumirakiza, J.D., K.R. Curtis, and R. Bosworth. 2017. Consumer Preferences and Willingness to Pay for Bundled Fresh Produce Claims at Farmers Markets. Journal of Food Products Marketing, 45(1), 1420.
- Type:
Journal Articles
Status:
Published
Year Published:
2016
Citation:
Gumirakiza, J.D., and A. Daniel. 2016. Ordered Logistic Analysis of Farmers Market Regulations: Who Finds Them Easy? Journal of Agricultural Science, 8(12), 1-8.
- Type:
Journal Articles
Status:
Published
Year Published:
2016
Citation:
Gumirakiza, J.D. 2016. The Local Food Growers Behavior During Planning, Growing, Harvesting, and Selling. Journal of Extension 54(6): 1-5.
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Progress 05/01/15 to 04/30/16
Outputs
Target Audience:1. Seventeen Agribusiness undergraduate students who were enrolled in AGEC 362 (Agricultural Marketing) course during Fall 2015, five Horticulture undergraduate students, and one Agriculture graduate student. 2. Twelve local farmers (food growers) attended the pre-research workshop on November 21, 2015 3. Five local food marketers attended the pre-research workshop on November 21, 2015 4. Online-shopping consumers: Research survey targeting online shoppers to examine their preferences for locally grown food products, both in online and offline market settings (as part of our specific objective #02) 5. Community leaders: Research interview targeting community leaders to investigate community strategies for meeting the changing nutrition needs of different population groups (as part of our specific objective #3) Changes/Problems:
Nothing Reported
What opportunities for training and professional development has the project provided?1. On November 21, 2015, we conducted a workshop allowing students, local farmers, and food marketers to interact, learn about marketing local food products, data collection process, and agribusiness entrepreneurship. 2. Twelve agribusiness students conducted agricultural market research projects and presented their findings at the end of 2015 semester. 3. Two presentations were done at the 2016 Southern Agricultural Economic Association annual meeting in San Antonio, TX 4. Attended theNARRU/NLGCA PD Annual Conference October 4-7, 2015 in Kansas City, MO How have the results been disseminated to communities of interest?Using existing secondary and pre-existed data, two journal articles were published "Longitudinal Poisson Assessment of Factors Influencing Farmers' Market Counts" in the Journal of International Food & Agribusiness Marketing and "Farmers Market Consumer Preferences for Fresh Produce Attributes: Marketing and Policy Implications" in the Journal of Agribusiness. Two papers were accepted and presented at the Southern Agricultural Economic Assocition. Other yet to come, especially upon data collection; which is nearing completion. What do you plan to do during the next reporting period to accomplish the goals?1. Students who will register for AGEC 362: Agricultural marketing course will be given the same learning opportunities as those took this class when it was first revised (Fall 2015). They will be involved in a semester-long agricultural market research projects for various food products (based on each student's product of interest). They will present their findings at the end of the semester. 2. Provide assistance to students who will have made scientifically-proven research projects to make their papers publishable 3. Complete data collection (expected August 2016) 4. Data analysis, presentations at annual meetings of professional associations, and publications. All these activities will involve students to enhance their learning experiences and develop professional development. 5. Students who will enroll in AGEC 362 (Agricultural Marketing) in Fall 2016 will work with the local farmers who attended our workshop last year to conduct market research for their products and develop strategic (long-term) marketing plans.
Impacts
What was accomplished under these goals?
The project is empowering agribusiness students with skills necessary for graduate schools in agricultural sciences and real-world work experiences during their learning process. Agribusiness and horticulture students participated in the one-day long workshop with local farmers, local food marketers, and policy makers to "explore markets for local agricultural products, challenges, and capturing consumer choices", learn from the agricultural practioners (local farmers, local food marketers, and policy makers), and participate in designing research tools (surveys and interview questionnaires) Involved agribusiness students in agricultural market research class project engaging them in data collection, market analysis, and data interpretation to develop skills for graduate schools and real world market situations To identify and analyze control factors that influence consumer demand for agricultural products; Designed a survey for data collection (which is underway) Students who took AGEC 362: Agricultural Marketing course in Fall 2015 identified and analyzed control factors that influence consumer demand for various agricultural products as part of their semester-long class project (this is part of the instructions they were given to follow). To analyze social, economic, and physiological aspects of food choices, and life-style choices, and community strategies for meeting the changing nutrition needs of different population groups; Designed an interview for data collection focusing on community strategies for meeting the changing nutrition needs of different population groups. The data collection is underway. Students who took AGEC 362: Agricultural Marketing course in Fall 2015 analyzed social, economic, and physiological aspects of food choices, and life-style choices as part of their semester-long class project (this is part of the instructions they were given to follow) To advance the body of knowledge in highly important food and agriculture program areas such as agribusiness marketing, sales, management, and food safety; Conducted a workshop in which 40 individuals participated and knowledge about markets for local agricultural products was shared. Conducted a thorough review of existing literature on locally grown food systems, identified common findings and recommendations, and proposed priorities, key variables, and relationships for future studies. The paper is published in the AgEcon Search as "Understanding Markets and Marketing Strategies, and Challenges in Locally Grown Fresh Produce Industry" title. The paper above (see 2) was accepted and presented at the 2016 Southern Agricultural Economic Association annual meeting in San Antonio, TX. Published a paper "Longitudinal Poisson Assessment of Factors Influencing Farmers' Market Counts" in the Journal of International Food & Agribusiness Marketing and co-authored a paper "Farmers Market Consumer Preferences for Fresh Produce Attributes: Marketing and Policy Implications" in the Journal of Agribusiness. Two papers are now under peer review process Two working papers; soon to be submitted for peer-review To disseminate research results to the right beneficiaries and felicitate implementation of the marketing, sales and policy recommendations. Publications already done, and other yet to come, especially upon completion of data collection that is currently underway. To increase the quantity and quality of graduates entering the workforce with skills and competencies expected by employers and relevant to emerging food and agriculture careers. The enrolments in the Department of agriculture are increasing; from 383 majors in 2014/2015 academic year to 425 agriculture majors in 2015/2016. The quality of graduates entering the workforce with skills and competencies expected by employers and relevant to emerging food and agriculture careers is a supported by the fact that we involve students in all activities accomplished in 1-5 goals above.
Publications
- Type:
Conference Papers and Presentations
Status:
Accepted
Year Published:
2016
Citation:
Gumirakiza, J.D., L., Hopper. 2016. Understanding Markets and Marketing Strategies, and Challenges in Locally Grown Fresh Produce Industry. Southern Agricultural Economics Association 2016 Annual Meeting, February 6-9, 2016, San Antonio, Texas
- Type:
Conference Papers and Presentations
Status:
Accepted
Year Published:
2016
Citation:
Daniel, A., J.D., Gumirakiza. 2016. Assessment of Competitiveness and Legal Framework of Farmers Markets. Southern Agricultural Economics Association 2016 Annual Meeting, February 6-9, 2016, San Antonio, Texas.
- Type:
Journal Articles
Status:
Published
Year Published:
2015
Citation:
Gumirakiza, J.D., K.R. Curtis, and R. Bosworth. 2015. Farmers Market Consumer Preferences for Fresh Produce Attributes: Marketing and Policy Implications. Journal of Agribusiness, 33(1), 6381
- Type:
Journal Articles
Status:
Awaiting Publication
Year Published:
2016
Citation:
Gumirakiza, J.D. 2016. Longitudinal Poisson Assessment of Factors Influencing Farmers Market Counts. Journal of International Food & Agribusiness Marketing
- Type:
Journal Articles
Status:
Under Review
Year Published:
2016
Citation:
Gumirakiza, J.D. 2016. Local Food Growers Behavior during Planning, Growing, and Selling Phases. Journal of Extension
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