Progress 09/01/14 to 08/31/19
Outputs
Target Audience:Graduate and undergraduate students, faculty, seafood business, and fish farmers and processors. Changes/Problems:
Nothing Reported
What opportunities for training and professional development has the project provided?Using the project resources, one student has completed PhD in 2016. Two MS students havecompleted their thesis research andtwo post-doctoral fellowswere involvedin research to identify consumer demands for new products and generated information on marketing aspects of the convenient (ready-to-cook) catfish products developed through the project. One undergraduate student was involved in the survey. How have the results been disseminated to communities of interest?Research results were disseminated through conference presentations (Aquaculture America 2017 in Texas; ARD 2017 Research Symposium in Atlanta; 2018 American Fisheries Society Annual Meeting in Atlantic city; Aquaculture America 2019 in New Orleans; ARD2019 Research Symposium in Florida; 2019 American Fisheries Society Annual Meeting in Reno, Nevada;), industry-research workshop (Arkansas Catfish Farmers Meeting 2017, American Catfish Farmers Association Meeting 2019). Ready-to-cook catfish products were showcased in Fram Bureau Meeting 2018 held in Hot Spring, Arkansas; UAPB Aquaculture and Fisheries Ceneter Field Day held in PineBluff, Arkansasin October 2018; 63rd UAPB Annual Rural Life Conferencein Pine Bluff; ARD2019 Research Symposium held in Jacksonville, Florida. Two papers will be presented in the upcoming Aquaculture America 2020 meeting to be held on February 9 - 12, 2020 inHonolulu, Hawaii. Valuable insights were generated for development of new catfish products and enhancing long-run competitiveness of the US catfish industry. What do you plan to do during the next reporting period to accomplish the goals?The project has successfully been completed on 31 August 2019.
Impacts
What was accomplished under these goals?
The projecthas developed fiveconvenient (ready-to-cook) catfish productsusing U.S. farm-raised hybrid catfish. Using experimental auctions, it has also identified American consumers' acceptnace, preference and willingness to pay the convenient catfish products. Based on a nationwide survey, the project has also generated relevant market intelligence required to process these products and market these products on a commercial basis. The project has been successfullyimplementedin three stages: Stage 1: Analysis and synthesis of consumers' preferences; Stage 2: Design and develop new products; and Stage 3: Test new products and design appropriate marketing strategies. During the first phase,the project team successfully identified key features for new catfish products. American catfish consumers have been looking for convenient and healthy catfish products which will reduce their fish processing, cooking and serving time. In the second stage,the project teamdeveloped five convenient (ready-to-cook) and healthy catfish products. These are: Panko Breaded Standard Catfish Strips, Panko Breaded Standard Catfish Fillet, Panko Breaded Delacata Catfish Fillet, Sriracha Marinated Delacata Catfish and Sesame-Ginger Marinated Delacata Catfish. Out of these five products, first three products have to be baked for about 30 minutes before eating and the latter two products need to be microwaved for 5-6 minutes before eating. In the third stage, the project teamelicited acceptance, preferences and willingness to pay for the ready-to-cook catfishproducts from diverse group of American catfish consumers through experimental auctions. We have also conducted nationwide online survey on 2000 seafood consumers to know their feedback about the products, potential price and mareketing related information. based on the analyses of the above-mentioned databases several papers are prepared and presented in various forums. Thus, the project has successfully developed convenient (ready-to-cook) catfish products, generated new knowledge and insightswhich will shape up future seafood products for American consumers and will significantly enhance long-run competitiveness of the US catfish industry.
Publications
- Type:
Conference Papers and Presentations
Status:
Published
Year Published:
2018
Citation:
Deb U Dey M and Khanal N. 2018. How Does Brand Affect Demand for Catfish? an Analysis of Store-Based Scanner Data in the United States. Abstract (# 33606), ORAL presentation at the 148th Annual Meeting of the American Fisheries Society held in Atlantic City, NJ during August 19-23, 2018.
- Type:
Conference Papers and Presentations
Status:
Published
Year Published:
2019
Citation:
Deb, U., M. Dey, L. Xie, N. Khanal, S. Adhikari, P. Bechtel, J. Bland and C. Grimm. 2019. American Consumers Willingness to Pay for Newly Developed Convenient Catfish Products. Oral presentation at the 148th Annual Meeting of the American Fisheries Society held during 29 September -2 October 2019 in Reno, Nevada, USA.
- Type:
Conference Papers and Presentations
Status:
Published
Year Published:
2019
Citation:
Deb, U., M. Dey, S. Adhikari, N. Khanal, L. Xie, P. Bechtel, J. Bland, S. Brashear and K. Gosh. 2019. Willingness to Pay for Convenient (Ready-to-Cook) Catfish Products. Poster paper presented at the American Catfish Farmers Association Meeting held on 22 February 2019 in Hot Spring, Arkansas, USA.
- Type:
Conference Papers and Presentations
Status:
Published
Year Published:
2019
Citation:
Deb, U., M. Dey, S. Adhikari, N. Khanal, L. Xie, P. Bechtel, J. Bland and C. Grimm. 2019.Consumers' Acceptance and Preference for Convenient Catfish Products: Evidence from Experimental Auctions. Presentation made at the 3rd Annual Research Symposium on Aquaculture and Fisheries held on November 8, 2019 at the Department of Aquaculture and Fisheries, University of Arkansas at Pine Bluff, Arkansas, USA.
- Type:
Conference Papers and Presentations
Status:
Accepted
Year Published:
2020
Citation:
Deb, U., M. Dey, S. Adhikari, N. Khanal, L. Xie, P. Bechtel, J. Bland and C. Grimm. 2020.Consumers' Acceptance and Preference for Convenient Catfish Products: Evidence from Experimental Auctions. Accepted (Abstract ID# 642) for presentation at the Aquaculture America 2020, organized by the World Aquaculture Society, to be held in Honolulu, Hawaii on February 9 - 12, 2020.
- Type:
Conference Papers and Presentations
Status:
Published
Year Published:
2019
Citation:
Adhikari, S., U. Deb, M. Dey, L. Xie, N. B. Khanal, P. Bechtel, J. Bland, S. Brashear, K. Gosh, and B. Martin. 2019. Consumers Willingness to Pay for Convenient Catfish Products. Poster paper presented at 63rd Annual Rural Life Conference, February 1, 2019, University of Arkansas at Pine Bluff.
- Type:
Conference Papers and Presentations
Status:
Published
Year Published:
2019
Citation:
Adhikari, S., U. Deb, M. Dey, L. Xie, N. B. Khanal, P. Bechtel, J. Bland, S. Brashear, K. Gosh, and B. Martin. 2019. Consumers Willingness to Pay for Newly Developed Catfish Products with Varying Level of Convenience: Evidence from Experimental Auctions. Oral presentation (Abstract ID# 799) at the Aquaculture 2019 Conference, organized by the World Aquaculture Society, held in New Orleans, Louisiana, USA on 7-11 March 2019.
- Type:
Conference Papers and Presentations
Status:
Published
Year Published:
2019
Citation:
Adhikari, S., U. Deb, M. Dey, L. Xie, N. B. Khanal, P. Bechtel, J. Bland, S. Brashear, K. Gosh, and B. Martin. 2019. Consumers Willingness to Pay for Convenient Catfish Products. Poster paper presented at the Association of 1890 Research Directors Conference held on March 30-April 3, 2019 in Jacksonville, Florida.
- Type:
Conference Papers and Presentations
Status:
Published
Year Published:
2019
Citation:
Adhikari, S., U. Deb, M. Dey, L. Xie, N. B. Khanal, P. Bechtel, J. Bland, S. Brashear, K. Gosh, and B. Martin. 2019. Consumers Willingness to Pay for Convenient Catfish Products. Poster paper presented at the Annual Faculty and Student Research Forum, held on April 3-4, 2019 at the University of Arkansas at Pine Bluff.
- Type:
Conference Papers and Presentations
Status:
Published
Year Published:
2019
Citation:
Khanal, N. B., U. Deb, M. M. Dey, L. Xie, S. Adhikari, P. J. Bechtel, J. Bland, S. Brashear, K. Gosh and B. Martin. 2019. Does Sensory Attribute Affect the Consumer Preference? Evidences from the Second Price Auction of Newly Developed Convenient Catfish Products. Oral presentation at the 19th Biennial Research Symposium of the 1890 Research Directors held in Jacksonville, Florida on March 30-April 3, 2019.
- Type:
Conference Papers and Presentations
Status:
Published
Year Published:
2018
Citation:
Khanal, N. B., S. Adhikari, and U. Deb. 2018. Measuring consumers willingness to pay for seafood products: a review of analytical methods. Poster paper presented at the 31st UAPB Annual Research Forum held on March 8, 2018 at the University of Arkansas at Pine Bluff, Arkansas, USA.
- Type:
Conference Papers and Presentations
Status:
Published
Year Published:
2019
Citation:
Khanal N. B., U. Deb, M. M. Dey, L. Xie, S. Adhikari, K. Gosh, P. J. Bechtel, J. Bland and S. Brashear. 2019. Factors Affecting Consumers Willingness to Pay: Result from the Second Price Auction of Newly Developed Convenient Catfish Products. Oral presentation at the UAPB Annual Research Forum held on April 3-4, 2019 at the University of Arkansas at Pine Bluff, Arkansas, USA.
- Type:
Conference Papers and Presentations
Status:
Published
Year Published:
2019
Citation:
Khanal N. B., U. Deb, M. Dey, L. Xie, S. Adhikari1, P. Bechtel, J. Bland and C. Grimm.2019. Sensory Aptness and Its Influence on Consumers Willingness to Pay of Convenient Catfish Products. Presentation made at the 3rd Annual Research Symposium on Aquaculture and Fisheries held on November 8, 2019 at the Department of Aquaculture and Fisheries, University of Arkansas at Pine Bluff, Arkansas, USA.
- Type:
Conference Papers and Presentations
Status:
Accepted
Year Published:
2020
Citation:
Khanal N. B., U. Deb, M. Dey, L. Xie, S. Adhikari1, P. Bechtel, J. Bland and C. Grimm.2019. Sensory Aptness and Its Influence on Consumers Willingness to Pay of Convenient Catfish Products. Accepted (Abstract ID# 604) for presentation at the Aquaculture America 2020, organized by the World Aquaculture Society, to be held in Honolulu, Hawaii on February 9 - 12, 2020.
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Progress 09/01/17 to 08/31/18
Outputs
Target Audience:Researchers dealing with aquaculture products, consumer economics, food technology and processing, marketing of food products;Catfish farmers and processors; students Changes/Problems:Recruited two new graduate students and one post-doctoral fellow for the project. Initiated collaboration with Texas State University for implementation of the project and through this collaboration Dr. Madan Dey, original project director who has moved from the UAPB to the Texas State University, is formally included as a member of the research team. Two team members (Dr. Carole Engle and Dr. Nathan Stone) after their retirement from the UAPB were dropped from the project. Project Team has requested to the NIFA for approval of one year no-cost extension for implementation of the project and prepared a revised plan to deliver all outputs by August 31, 2019. What opportunities for training and professional development has the project provided?Two MS students are conducting their thesis research and one post-doctoral fellow is studyingproduct marketing issuesusing the project resources. Both the students have formally defended their thesis research proposal. One student is investigating role of price factors on consumers' willingness to pay for five convenient andnutritious catfish products developed under the project. Another student is identifying role of non-price factors especially sensory characteristics such as crispiness, tenderness, flavor,juiciness, taste, texture, and oiliness, and demographic factors on acceptance and preferences for the convenient catfish products developed through this project.Research focus of the post-doctoral fellow ismarketing aspects of the five convenient and nutritious products developed through the project. How have the results been disseminated to communities of interest?Research results were disseminated through conference presentations (American Fisheries Society Conference, UAPB Research Forum, Aquatic Sciences Day), industry-research workshop (Arkansas Catfish Farmers Meeting 2018) and young visitors at UAPB (high school student participating AgDiscovery program, and elementary school students group visited the university to know aquaculture and fisheries department activities). What do you plan to do during the next reporting period to accomplish the goals?The project team has been conducting experimental auctions to measure consumers' acceptance, preference and willingness to pay for the five convenient and nutritious catfish products developed through this project products. This activity will be completed by December 2018. Data generated through the auctions will be analyzed and reported by March 2019. Based on the results and feed backs, catfish products will be modified (if need) by April 2019 to satisfy consumers requirement. We will prepare journal articles, research reports and disseminate research results through stakeholder meetings involving catfish processors, retailers, farmers and researchers. All the project deliverables will be completed by August 2019.
Impacts
What was accomplished under these goals?
Five convenient and nutritious catfish products are developed. These are: Panko Breaded Standard Catfish Strips, Panko Breaded Standard Catfish Fillet, Panko Breaded Delacata Catfish Fillet, Sriracha Marinade Delacata Catfish, and Sesame-Ginger Marinade Delacata Catfish. Out of these five products, first three products have to be baked for about 30 minutes before eating and the later two products need to be microwaved for 5-6 minutes before eating. The project team has been eliciting perception and willingness to pay for these products from diverse group of American catfish consumers through experimental auctions. Study results will be used for further modification of the newly developed convenient catfish products (if needed) and estimation of consumer demand for these products and recommending strategies for catfish processing and marketing. Thus, the newly developed catfish products and new knowledge and insights generated through this project will significantly enhance long-run competitiveness of the US catfish industry.
Publications
- Type:
Conference Papers and Presentations
Status:
Published
Year Published:
2017
Citation:
Deb U, Dey M and Challa N. 2017. Production, Consumption and Trade of Catfish in the United States: Trends, Causes and Implications. Abstract (#225) published in 18th Biennial Research Symposium Program + Abstract Book entitled 1890 Research: Meeting 21st Century Challenges through Innovation , Page 125.
Deb U Dey M and Khanal N. 2018. How Does Brand Affect Demand for Catfish? An Analysis of Store-Based Scanner Data in the United States. Abstract (# 33606) accepted for ORAL presentation at the 148th Annual Meeting of the American Fisheries Society to be held in Atlantic City, NJ during August 19-23, 2018.
Khanal N, Adhikari S and Deb U. 2018. Measuring Consumers Willingness to Pay for Seafood Products: A Review of Analytical Methods. Poster Paper presented at the UAPB Research Forum held at the University of Arkansas at Pine Bluff on 8 March 2018.
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Progress 09/01/16 to 08/31/17
Outputs
Target Audience:Graduate and undergraduate students, faculty, seafood business, and fish farmers and processors. Changes/Problems:Project Director (Dr. Madan Mohan Dey) has resigned from the Department of Aquaculture and Fisheries, University of Arkansas at Pine Bluff. New Project Director (Dr. Uttam Deb) has officially been assigned responsibility in May 2017. Earlier, two graduate students also left the project. As a result, we are behind the schedule to implement some of the project activities. The University of Arkansas at Pine Bluff (the project implementing agency) has approved the first no-cost extension of this project though 31 August 2018. We have made a revised plan to complete the project and deliver all outputs by August 31, 2018. Efforts are underway to recruit new graduate students and to deliver the committed outputs within the extended period (by 31 August 2018). What opportunities for training and professional development has the project provided?One post-doctoral research fellow worked on this project. One student completed PhD in 2016. Based on the research findings in doctoral dissertation research, the student submitted a research paper for publication in academic journal. One MS student was involved in analysis and preparation of a research paper identifying the trends, competitiveness and causes of decline in catfish production in the United States. How have the results been disseminated to communities of interest?Research results were disseminated through conference presentations (Aquaculture America 2017, ARD 2017 Research Symposium, UAPB Research Forum), industry-research workshop (Arkansas Catfish Farmers Meeting 2017). Valuable insights were generated for development of new catfish products and enhancing long-run competitiveness of the US catfish industry. What do you plan to do during the next reporting period to accomplish the goals?In the next step, our focus will be measuring consumers' willingness to pay for three to five catfish products and develop several products. We will also organize stakeholder consultation involving catfish processors, retailers, farmers and researchers.
Impacts
What was accomplished under these goals?
1. Importance of brand in demand for catfish was analyzed at the disaggregated market level for 10- metro cities (Atlanta, Boston, Chicago, Detroit, Los Angeles, New York, Philadelphia, Pittsburgh, San Francisco and Washington D.C.) in the United States. Analysis of retail level scanner data revealed that brand equity plays a key role in US Catfish market. Brand strength varied across products and time. Price premium and price advantage influenced market share of brands. 2. Food-size catfish production (sales) in the United States has declined by 55 %, from 699 million pounds in 2003 to 320 million pounds in 2016. The project team identified the underlying causes of rapid decline in catfish production, which are rise in cost of production since 2008 mainly due to increases in the price of feed, inability to pass increased cost to consumers, high "substitutability" of white fleshed fish, competition from imported tilapia, competition from lower-price imported fish, price risks related to market fluctuations, and financial risks due to credit and cash flow constraints. 3. In-depth consultation with project partners and key stakeholders identified key features of new catfish products to be developed.
Publications
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