Source: MISSISSIPPI STATE UNIV submitted to
DEVELOPMENT OF A GRAPE COMMUNITY OF PRACTICE FOR THE EXTENSION SYSTEM
Sponsoring Institution
National Institute of Food and Agriculture
Project Status
TERMINATED
Funding Source
OTHER GRANTS
Reporting Frequency
Annual
Accession No.
0232114
Grant No.
2009-51181-20440
Project No.
MIS-113020
Proposal No.
2012-04203
Multistate No.
(N/A)
Program Code
SCRI
Project Start Date
Jun 15, 2012
Project End Date
Aug 31, 2014
Grant Year
2013
Project Director
Stafne, E. T.
Recipient Organization
MISSISSIPPI STATE UNIV
(N/A)
MISSISSIPPI STATE,MS 39762
Performing Department
Coastal Research & Extension Center
Non Technical Summary
Our objective is to further strengthen the Grape Community of Practice (GCoP) that has already developed a national science-based repository of grape production information for the eXtension system through development of new education materials, social media efforts, and integration of new technological advancements. Our initial information repository is readily available to the community of interest, with more to come in the near future. The GCoP will continue to foster collaboration among institutions throughout the extension network through efforts such as the Northern Grapes Project and the VitisGen Project. Continued face-to-face conferences of the GCoP are critical to encourage new members to join and current members to remain engaged in the collective efforts.
Animal Health Component
(N/A)
Research Effort Categories
Basic
(N/A)
Applied
100%
Developmental
(N/A)
Classification

Knowledge Area (KA)Subject of Investigation (SOI)Field of Science (FOS)Percent
90311391060100%
Knowledge Area
903 - Communication, Education, and Information Delivery;

Subject Of Investigation
1139 - Grapes, general/other;

Field Of Science
1060 - Biology (whole systems);
Goals / Objectives
The two year goals of this project are to expand upon the foundational efforts of the established Grape Community of Practice (GCoP). Our objectives in the next year will be to create a smart phone application to work in conjunction with the new Vineyard Dr. website (https://vineyarddoctor.tamu.edu/). This new "app" will assist growers in deciding how best to control pests in their vineyard with the latest recommendations. As these recommendations can, and do, change from year to year, an updated smart phone application will provide growers with the best information without needing to leave the vineyard. We also will continue our attempts to have all 50 states included in our community of practice. This is done through communications at conferences and meetings. Therefore, in 2013 we plan to hold another National Viticulture and Enology Extension Leadership /eXtension Grape Community of Practice Conference in Richmond, Virginia. At this conference we plan to invite extension viticulturists and enologists to attend and participate in the community of practice. This meeting will build upon the previous successes of similar conferences held in 2009-2012 (Oklahoma City, OK; Fresno, CA; St. Louis, MO; and Geneva, NY, respectively). We will continue to target our COI at grower conferences. As with other websites, continuing to update our current information is vital. We must also add more information where gaps currently exist. At this point, we have created a good framework of information with which to build more educational products that target advanced users. Our partnerships with the Northern Grapes Project (T. Martinson, PI) and the VitisGen Project (B. Reisch, PI) will help to create the advanced educational materials necessary to address the intended audience. Social media expansion is necessary as well. The Grape Community of Practice is part of the eXtension community and eXtension places a high priority on social media efforts. To date the GCoP, is using Twitter, Facebook, YouTube and Flikr. Other, new avenues need to be explored and current offerings need to be expanded. The expected outcome is that a GCoP will contribute substantially to the long-term profitability of new and current grape producers through expedient access to proven methods and the most up-to-date research available on all aspects of viticulture and enology. Sustainability of grape production will be further impacted as the GCoP membership expands and integrates participation from not only viticulture experts, but those who are leaders in the fields of plant pathology, entomology, weed science, postharvest physiology, food safety, meteorology, soil science, and others. Sustainability of the GCoP will be a high priority as well. Important partnerships with universities, other educational institutions, and grape-related organizations will continue to be explored. Sponsorships with chemical companies, state wine and grape organizations, nurseries, wholesale operations, and processors will be explored to raise funds for continuation and expansion of the GCoP. External grants funding will also be applied for to supplement efforts.
Project Methods
A new leadership strategy is currently under development that will focus efforts in a more regional way and therefore spread out the leadership responsibilities and foster professional investment in the project. We believe this new structure will increase output of new, targeted information, including the smart phone application for the Vineyard Dr. and others. Members will continue to be recruited and added as the GCoP develops. A face-to-face meeting is a substantial effort to recruit and engage viticulture-related personnel throughout the U.S. and Canada. The face-to-face conference of all members will be on an annual basis at the joint NVEEL and GCoP conference. Already existing and new information pages (available at www.extension.org/grapes and www.eviticulture.org) have been written and assembled by the GCoP. In 2011and 2012, a "gap" analysis was conducted by members to determine areas where information could be added, thus strengthening our website offerings. This is an ongoing effort of completing articles and other educational segments that will help fill those gaps. Interactive learning modules creation is being investigated as a possible method to "package" our content into a more meaningful structure. GCoP members who have had experience in creating similar modules with other CoPs will have the task of making these available. Webinars have been shown to be a valuable method to dispense viticulture information and thus will be continued in conjunction with the two collaborating projects (Northern Grapes and VitisGen). The GCoP has initiated social media efforts, including FaceBook (www.facebook.com/eViticulture), Twitter (www.twitter.com/eViticulture) and others; however, the expansion of these efforts is paramount to creating our brand awareness and drawing in our COI. More emphasis will be placed on these efforts by doing more research into what makes Social Media successful, including time of day to post, including more visual elements (i.e. photos, videos, etc.), and ways to create interest.

Progress 06/15/12 to 08/31/14

Outputs
Target Audience: The target audience of the Grape Community of Practice (GCoP) is the grape industry [production, processing, and marketing]; including industry partners, Extension employees, advisers/consultants, students, and consumers. The efforts made to reach this audience were through websites, social media, webinars, and face-to-face interactions. Changes/Problems: Nothing Reported What opportunities for training and professional development has the project provided? At the 2014 NVEELC/GCoP annual meeting held in Indianapolis, IN a presentation by Dr. Matthew Hoffman the Grower Program Coordinator with the Lodi Winegrape Commission. His presentation was entitled "Network-Smart Extension:Leveraging the Knowledge Network to Extend Agricultural Knowledge", which covered how to accelerate sustainable viticulture innovation by capitalizing on social learning, information technology, and networks of expertise. How have the results been disseminated to communities of interest? Results have been disseminated to communities of interest through multiple online outlets (www.extension.org/grapes, www.eviticulture.org, and social media) as well as newsletters and webinars of the Northern Grapes Project. Multiple presentations have been given at grower/industry meetings both regionally and nationally. Material produced by the GCoP is also being used in community college and 4-year university programs around the country, an unintended but nature by-product of the work. What do you plan to do during the next reporting period to accomplish the goals? Nothing Reported

Impacts
What was accomplished under these goals? In terms of scholarship outcomes, Grape CoP members were productive in 2012-2014. Members made 14 presentations regarding the eViticulture National Website, Grape CoP and associated projects. Additional presentations were delivered in 2012-2014 regarding projects related to the Grape CoP such as the Northern Grapes Project and VitisGen. Two national meeting were held in 2012-2014 for Grape CoP members to conference (National Viticulture and Enology Extension Leadership Conference/Grape Community of Practice). In addition, five refereed publications resulting from the evaluation research and Grape CoP activities were published. Eight abstracts resulted from presentations at conferences. Seven newsletters issues from the Northern Grapes Project were distributed to the community of interest (COI) as well. Electronic media developed related to the Grape CoP included several websites, Twitter, Facebook, YouTube, and Flikr accounts leading to over 1,500 interactions (follows, likes, views). Eleven webinars were produced through the Northern Grapes Project with an audience of more than 3,000 (live and recorded views). The Vineyard Doctor website was launched and the smartphone application is currently in development. Efforts to generate further funding through sponsorships, industry organizations, etc. were ultimately unsuccessful. External grants were also applied for, but no sustainable successes were attained. The GCoP eXtension and eViticulture websites have garnered over 535,000 pageviews since Sept 1, 2012 and over 421,000 unique pageviews. Readers average 2 minutes and 36 seconds on the GCoP eXtension pages (which is 26% greater than the average eXtension page). Determining value to the reader is difficult; however, if we interpolate from reported income levels we can estimate the value. In 2013 the household net adjusted disposable income was $39,531. At 535,000 pageviews and 2 minutes 36 seconds per page, one could estimate the value at $404,606 for the general public. If the income is targeted to vineyard managers, that income rises to $90,707 for the U.S. The value would then jump to $1,011,005 from Sept 1, 2012 to present. For the entire project there have been 869,000 pageviews as of August 31, 2014. These values are a look at how much reading the GCoP material online is worth to a reader in term of time spent. It does not include savings or other income generated from the knowledge gained. Further quanitative analysis is being done with webinars that have been put on in association with the Northern Grapes Project. A survey conducted during 2011-2012 reported that users most frequently reported a 21%-31% knowledge gain from using the website. These results are likely still a valid measure. Likewise, respondents reported gaining about 10% efficiency in their grape production efforts by using resources from the website. Profitability was reported to have increased about 10% as a result of using the website. These results were confirmed as respondents checked other impacts of using the website such as increasing their knowledge, confidence, skills, and becoming more connected to fellow grape producers, the land-grant university, and generally feeling more empowered to be stronger growers. It was concluded that the website had an overall positive effect on the community of interest and as more users adopt the resources, its impact will multiply.

Publications

  • Type: Journal Articles Status: Published Year Published: 2013 Citation: Hellman, E.W., F.A. Westover, and D.E. Holman. 2013. Vineyard problem diagnostic system for mobile computing devices. Progr�s Agricole et Viticole. 130 (9):13-17.
  • Type: Conference Papers and Presentations Status: Published Year Published: 2012 Citation: Stafne, E.T., E. Hellman, R.K. Striegler, T. Martinson, B. Reisch, and J-M. Peltier. 2012. A Collaborative Research and Extension Outreach Model: the Grape Community of Practice. Amer. J. Enol. Viticul. 63(3):464A.
  • Type: Conference Papers and Presentations Status: Published Year Published: 2012 Citation: Stafne, E.T. 2012. A View of Digital Scholarship in Extension. 2012. HortScience 47(9):S118.
  • Type: Conference Papers and Presentations Status: Published Year Published: 2013 Citation: Stafne, E.T. and M. Fidelibus. 2013. Estimating Value of eXtension Grape Community of Practice Spanish-Translated Articles. HortScience 48(9):S331.
  • Type: Conference Papers and Presentations Status: Published Year Published: 2013 Citation: Stafne, E.T. 2013. eViticulture: A Multi-Faceted International Platform for Viticulture Outreach. Amer. J. Enol. Viticul. 64(3):424A.
  • Type: Conference Papers and Presentations Status: Published Year Published: 2013 Citation: Skinkis, P.A., E.T. Stafne, and C. Lake. 2013. eViticulture as a Tool for Educating Future Grape Industry Professionals through Traditional and Non-Traditional Teaching. HortScience 48(9):S85-S86.
  • Type: Conference Papers and Presentations Status: Awaiting Publication Year Published: 2014 Citation: Stafne, E.T., R. Burrows, M. Fidelibus, L. Greer, P. Jenkins, K. Ker, M. Moyer, P. Skinkis, and H. Walter-Peterson. 2014. A New Strategic Plan for the eXtension Grape Community of Practice. HortScience (in press)
  • Type: Conference Papers and Presentations Status: Awaiting Publication Year Published: 2014 Citation: Stafne, E.T., R. Burrows, M. Fidelibus, L. Greer, P. Jenkins, K. Ker, M. Moyer, P. Skinkis, and H. Walter-Peterson. 2014. Reach, Engagement, and Impact of eViticulture and the eXtension Grape Community of Practice. HortScience (in press)
  • Type: Conference Papers and Presentations Status: Published Year Published: 2014 Citation: Stafne, E.T., K.L. Morgan, and G. Pavlis. 2014. Expanding the vision for blueberry Extension. Proc. NABREW p. 31.
  • Type: Other Status: Published Year Published: 2013 Citation: Stafne, E.T. 2013. The grape community of practice works to improve viticulture outreach education. Wines and Vines/Practical Vineyard and Winery Journal. April 2013 72-74. http://www.winesandvines.com/template.cfm?section=features&content=113839&ftitle=GCoP%20Improves%20Outreach%20Education%20for%20Viticulture.
  • Type: Other Status: Published Year Published: 2013 Citation: Stafne, E.T., P. Skinkis, and S. Spayd. 2013. What is the Grape Community of Practice and Vineyard site selection. The Grapevine Magazine Jan-Feb. p. 34-37. http://www.thegrapevinemagazine.net/anniversary2013.php
  • Type: Other Status: Published Year Published: 2013 Citation: Stafne, E.T. 2013. Grow Tube Use in the Vineyard: Of Harm or Benefit? The Grapevine Magazine Mar-Apr. p. 28-29. http://www.thegrapevinemagazine.net/vineyard2013.php
  • Type: Websites Status: Published Year Published: 2013 Citation: Stafne, E.T. and J.R. Clark. 2013. Arkansas Table Grape Cultivars. eXtension national grape community of practice. http://www.extension.org/pages/67872/arkansas-table-grape-cultivars
  • Type: Websites Status: Published Year Published: 2013 Citation: Adamczyk, J., B. Sampson, C. Werle, and E.T. Stafne. 2013. Brown Marmorated Stink Bug in Grapes. eXtension national grape community of practice. http://www.extension.org/pages/69909/brown-marmorated-stink-bugs-in-grapes#.UnKb9Pmsh8E
  • Type: Websites Status: Published Year Published: 2013 Citation: Sampson, B., E.T. Stafne, J. Adamczyk, S. Stringer, and D. Marshall. 2013. Spotted Wing Drosophila in Grapes. eXtension national grape community of practice. http://www.extension.org/pages/69912/spotted-wing-drosophila-in-grapes#.UnKcDPmsh8E
  • Type: Other Status: Other Year Published: 2013 Citation: Stafne, E.T. 2013. A View of Digital Scholarship in Extension. Working Differently in Extension Podcast #57. http://www.ag.ndsu.edu/agcomm/web-services/working-differently-in-extension-podcast-files/working-differently-in-extension-057-eric-stafne.mp3/view?utm_content=buffer53a9a&utm_source=buffer&utm_medium=twitter&utm_campaign=Buffer
  • Type: Other Status: Other Year Published: 2014 Citation: Stafne, E.T. 2014. Peaks and Pitfalls of Extension Scholarship in an Online World. Webinar. National Association of Extension Professional and Staff Development Professionals. https://learn.extension.org/events/1643#.U-oxG_ldV8E
  • Type: Websites Status: Published Year Published: 2013 Citation: Werle, C., B. Sampson, J. Adamczyk, and E.T. Stafne. 2013. African Fig Fly in Grapes. eXtension national grape community of practice. http://www.extension.org/pages/69911/african-fig-fly-in-grapes#.UnKbz_msh8E
  • Type: Websites Status: Published Year Published: 2012 Citation: Stafne, E.T. 2012. Grapevine bleeding. eXtension national grape community of practice. http://www.extension.org/pages/65035/grapevine-bleeding
  • Type: Other Status: Published Year Published: 2014 Citation: Burrows, R., M. Fidelibus, L. Greer, P. Jenkins, K. Ker, M. Moyer, P. Skinkis, E.T. Stafne, and H. Walter-Peterson. 2014. eViticulture: Past, present, and future. White Paper.
  • Type: Other Status: Other Year Published: 2014 Citation: Stafne, E.T. 2014. Online Muscadine Resources. SE Regional Fruit and Vegetable Conference. Savannah, GA. http://msfruitextension.files.wordpress.com/2014/01/muscadine-online-resources-for-savannah-2014.pdf
  • Type: Journal Articles Status: Published Year Published: 2012 Citation: Kelsey, K.D. and E.T. Stafne. 2012. A model for evaluating eXtension communities of practice. J. Extension 50(5): Article 5FEA1, available at: http://www.joe.org/joe/2012october/a1.php.
  • Type: Journal Articles Status: Published Year Published: 2012 Citation: Stafne, E.T., E. Hellman, R.K. Striegler, J.A. Wolpert, and J-M. Peltier. 2012. Industry involvement in the creation and funding of the eXtension Grape Community of Practice. HortTechnology 22:580-582.
  • Type: Journal Articles Status: Published Year Published: 2014 Citation: Stafne, E.T. and M.W. Fidelibus. 2014. Reader time investment as a partial impact measure of online extension content. J. Extension 52(2):Article 2TOT1, available at: http://www.joe.org/joe/2014april/tt1.php.
  • Type: Journal Articles Status: Published Year Published: 2013 Citation: Stafne, E.T. 2013. A view of digital scholarship in extension. J. Extension 51(5): Article 5COM1, available at: http://www.joe.org/joe/2013october/comm1.php.


Progress 06/15/13 to 06/14/14

Outputs
Target Audience: The target audience of the Grape Community of Practice (GCoP) is the grape industry [production, processing, and marketing]; including industry partners, Extension employees, advisers/consultants, students, and consumers. Changes/Problems: Nothing Reported What opportunities for training and professional development has the project provided? At the 2014 NVEELC/GCoP annual meeting held in Indianapolis, IN a presentation by Dr. Matthew Hoffman the Grower Program Coordinator with the Lodi Winegrape Commission. His presentation was entitled "Network-Smart Extension: Leveraging the Knowledge Network to Extend Agricultural Knowledge", which covered how to accelerate sustainable viticulture innovation by capitalizing on social learning, information technology, and networks of expertise. How have the results been disseminated to communities of interest? Results have been disseminated to communities of interest through multiple online outlets (www.extension.org/grapes, www.eviticulture.org, and social media) as well as newsletters and webinars of the Northern Grapes Project. Multiple presentations have been given at grower/industry meetings both regionally and nationally. Material produced by the GCoP is also being used in community college and 4-year university programs around the country, a unintended but natural by-product. What do you plan to do during the next reporting period to accomplish the goals? The next reporting period will be the final report of the project. All necessary items will be summed up and any outstanding work will be completed.

Impacts
What was accomplished under these goals? In terms of scholarship outcomes, Grape CoP members were productive in 2013-2014. Members made 6 presentations regarding the eViticulture National Website and the Grape CoP. Additional presentations were delivered in 2013-2014 regarding projects related to the Grape CoP such as the Northern Grapes Project and VitisGen. Two national meeting were held in 2013-2014 for Grape CoP members to conference (National Viticulture and Enology Extension Leadership Conference/Grape Community of Practice). In addition, two refereed publications resulting from the evaluation research and Grape CoP activities were published. Four abstracts resulted from presentations at conferences. Four newsletters issues from the Northern Grapes Project were distributed to the community of interest (COI) as well. Electronic media developed related to the Grape CoP included several websites, Twitter, Facebook, YouTube, and Flikr accounts leading to nearly 1,500 interactions (follows, likes, views). Seven webinars were produced through the Northern Grapes Project. The GCoP eXtension and eViticulture websites have garnered over 185,000 pageviews since June 15, 2013 and over 147,000 unique pageviews. Readers average 2 minutes and 27 seconds on the GCoP eXtension pages (which is 17% greater than the average eXtension page). Determining value to the reader is difficult; however, if we interpolate from reported income levels we can estimate the value. In 2013 the household net adjusted disposable income was $39,531. At 185,000 pageviews and 2 minutes 27 seconds per page, one could estimate the value at $143,569 for the general public. If the income is targeted to vineyard managers, that income rises to $90,707 for the U.S. The value would then jump to $329,430 from June 15, 2013 to present. This is a look at how much is reading the GCoP material online worth to a reader in term of time spent. It does not include savings or other income generated from the knowledge gained.

Publications

  • Type: Journal Articles Status: Published Year Published: 2014 Citation: Stafne, E.T. and M.W. Fidelibus. 2014. Reader time investment as a partial impact measure of online extension content. J. Extension 52(2):Article 2TOT1, available at: http://www.joe.org/joe/2014april/tt1.php.
  • Type: Journal Articles Status: Published Year Published: 2013 Citation: Stafne, E.T. 2013. A view of digital scholarship in extension. J. Extension 51(5): Article 5COM1, available at: http://www.joe.org/joe/2013october/comm1.php.
  • Type: Conference Papers and Presentations Status: Published Year Published: 2014 Citation: Online Muscadine Resources: Present and Future. January 2014. SE Regional Fruit & Vegetable Conference. Savannah, GA.
  • Type: Conference Papers and Presentations Status: Published Year Published: 2014 Citation: A New Strategic Plan for the eXtension Grape Community of Practice. February 2014. American Society for Horticultural Science  Southern Region Annual Conference.
  • Type: Conference Papers and Presentations Status: Published Year Published: 2013 Citation: Estimating Value of eXtension Grape Community of Practice Spanish-Translated Articles. July 2013. American Society for Horticultural Science Annual Conference.
  • Type: Conference Papers and Presentations Status: Published Year Published: 2013 Citation: eViticulture: A Multi-Faceted International Platform for Viticulture Outreach. June 2013. American Society of Enology and Viticulture  Eastern Section Annual Conference.
  • Type: Conference Papers and Presentations Status: Published Year Published: 2013 Citation: eViticulture as a Tool for Educating Future Grape Industry Professionals through Traditional and Non-Traditional Teaching. July 2013. American Society for Horticultural Science Annual Conference.
  • Type: Other Status: Awaiting Publication Year Published: 2014 Citation: Stafne, E.T., R. Burrows, M. Fidelibus, L. Greer, P. Jenkins, K. Ker, M. Moyer, P. Skinkis, and H. Walter-Peterson. 2014. A New Strategic Plan for the eXtension Grape Community of Practice. HortScience (in press)
  • Type: Other Status: Published Year Published: 2013 Citation: Stafne, E.T. and M. Fidelibus. 2013. Estimating Value of eXtension Grape Community of Practice Spanish-Translated Articles. HortScience 48(9):S331.
  • Type: Other Status: Published Year Published: 2013 Citation: Stafne, E.T. 2013. eViticulture: A Multi-Faceted International Platform for Viticulture Outreach. Amer. J. Enol. Viticul. 64(3):424A.
  • Type: Other Status: Published Year Published: 2013 Citation: Skinkis, P.A., E.T. Stafne, and C. Lake. 2013. eViticulture as a Tool for Educating Future Grape Industry Professionals through Traditional and Non-Traditional Teaching. HortScience 48(9):S85-S86.


Progress 06/15/12 to 06/14/13

Outputs
OUTPUTS: The eXtension grape community of practice (GCoP) was initially funded by a competitive grant through the USDA-NIFA-SCRI in 2009 and renewed in 2012. The project began in late 2009 with 16 participants, but has grown to 91 viticulture specialists from 32 different states and Canada in 2013. To date, 250+ articles have been written (including 100+ translated into Spanish), more than 400 glossary terms added, 113 FAQs, and other creative content is in development. The project reaches our community of interest (viticulturists) through various methods such as webinars, social media (Twitter, YouTube, and Facebook), and print publications (industry and academic). The GCoP also cooperates with other USDA-NIFA-SCRI funded projects (e.g. Northern Grapes Project, VitisGen, and Grape and Wine Quality Eastern U.S. Initiative) so that they can use the already established platform through eXtension to reach a broader audience. To keep our group engaged, annual face-to-face conferences for the GCoP are held in locations around the United States. The last meeting was held in Geneva, NY in 2012 with another scheduled for Richmond, VA in 2013. PARTICIPANTS: Eric Stafne, Mississippi State University, PI Lane Greer, Oklahoma State University, Project Co-ordinator Ed Hellman, Texas A&M, Co-PI Kathleen Kelsey, Oklahoma State University, Co-PI TARGET AUDIENCES: The target audiences are professional viticulturists and prospective grape growers of all skill levels. The online information developed by the grape community of practice target these audiences, as well as the collaboration with other USDA-NIFA-SCRI projects such as the Northern Grapes Project and VitisGen. PROJECT MODIFICATIONS: Nothing significant to report during this reporting period.

Impacts
In terms of scholarship outcomes, Grape CoP members were productive in 2012-2013. Members made 3 presentations regarding the eViticulture National Website and the Grape CoP. Additional presentations were delivered in 2012-2013 regarding projects related to the Grape CoP such as the Northern Grapes Project and VitisGen. One national meeting will be held in early March 2013 for Grape CoP members to conference (National Viticulture and Enology Extension Leadership Conference/Grape Community of Practice). In addition, two refereed publications resulting from the evaluation research and Grape CoP activities were published. Two abstracts resulted from presentations at conferences. Thee newsletters volumes from the Northern Grapes Project were distributed to the community of interest (COI) as well. One award was received by a GCoP member related to his work on the project. Electronic media developed related to the Grape CoP included several websites, Twitter, Facebook, YouTube, and Flikr accounts. One podcast was produced along with several webinars. The GCoP eXtension and eViticulture websites have garnered over 190,000 pageviews since June 15, 2012 and over 144,000 unique pageviews. Readers average 2 minutes and 19 seconds on the GCoP eXtension pages (which is 27% greater than the average eXtension page) and 1 minute 42 seconds on the eViticulture pages. Determining value to the reader is difficult; however, if we interpolate from reported income levels we can estimate the value. In 2012 the household net adjusted disposable income was $37,708. At 190,000 pageviews and 2 minutes per page, one could estimate the value at $114,000 for the general public. If the income is targeted to vineyard managers, that income rises to $87,683 for the U.S. The value would then jump to $266,000 from June 15, 2012 to present. This is a look at how much is reading the GCoP material online worth to a reader in term of time spent. It does not include savings or other income generated from the knowledge gained.

Publications

  • Kelsey, K.D. and E.T. Stafne. 2012. A model for evaluating eXtension communities of practice. J. Extension 50(5): Article 5FEA1, available at: http://www.joe.org/joe/2012october/a1.php.
  • Stafne, E.T., E. Hellman, R.K. Striegler, J.A. Wolpert, and J-M. Peltier. 2012. Industry involvement in the creation and funding of the eXtension Grape Community of Practice. HortTechnology 22:580-582. http://horttech.ashspublications.org/content/22/5/580.abstract
  • Stafne, E.T., E. Hellman, R.K. Striegler, T. Martinson, B. Reisch, and J-M. Peltier. 2012. A Collaborative Research and Extension Outreach Model: the Grape Community of Practice. Amer. J. Enol. Viticul. 63(3):464A.
  • Stafne, E.T. 2012. A View of Digital Scholarship in Extension. 2012. HortScience 47(9):S118.
  • Stafne, E.T., P. Skinkis, and S. Spayd. 2013. What is the Grape Community of Practice and Vineyard site selection. The Grapevine Magazine Jan-Feb. 34-37. http://www.thegrapevinemagazine.net/anniversary2013.php
  • Stafne, E.T. and L. Greer. 2012. eViticulture and the Northern Grapes Project. In: C. Particka (ed.). Northern Grapes News 1(3):4. http://northerngrapesproject.org/wp-content/uploads/2012/08/2012-Aug- 15-Newsletter.pdf
  • Stafne, E.T. 2012. National Grape Community of Practice, eXtension, eViticulture. 2012. The PressPad. #7 http://blogs.cornell.edu/presspad/2012/05/11/presspad-7-extension-evi ticulture-national-grape-community-of-practice/