Source: OHIO STATE UNIVERSITY EXTENSION submitted to NRP
DEVELOPING ELECTRONIC AND SOCIAL MEDIA TO SUPPORT RURAL SAFETY AND HEALTH EDUCATION PROGRAMS
Sponsoring Institution
National Institute of Food and Agriculture
Project Status
COMPLETE
Funding Source
Reporting Frequency
Annual
Accession No.
0230918
Grant No.
2012-46100-20144
Cumulative Award Amt.
$191,209.00
Proposal No.
2012-03445
Multistate No.
(N/A)
Project Start Date
Sep 1, 2012
Project End Date
Aug 31, 2014
Grant Year
2012
Program Code
[LX]- Rural Health & Safety Education
Recipient Organization
OHIO STATE UNIVERSITY EXTENSION
2120 FYFFE ROAD
COLUMBUS,OH 43210
Performing Department
Cooperative Extension
Non Technical Summary
Guided by the priorities set forth in the National Occupational Research Agenda (NORA, 2008), outreach education serves a complementary component to the research framework to address the critical needs of workers. This project will translate occupational safety and health principles to the target audiences of agricultural workers and farm families using curriculum kits and electronic media.
Animal Health Component
40%
Research Effort Categories
Basic
30%
Applied
40%
Developmental
30%
Classification

Knowledge Area (KA)Subject of Investigation (SOI)Field of Science (FOS)Percent
7236020302050%
7236030302050%
Goals / Objectives
As a one-year pilot project, the short-term goals are to develop new electronic resources and curriculum kits for use in outreach education that will be effective for decreasing injuries and improving quality of life for participants (which ultimately affects a long-term goal for an overall reduction of agricultural injuries and illnesses). The project team will utilize existing surveillance to identify occupational illnesses, injuries, and fatalities that affect farm workers and farm families. From this analysis, 10-15 agricultural safety and health concerns will be identified, based on frequency of problems, significance of the problems, and the target populations that are affected. For each issue area, there may be different agricultural commodities or different populations at higher risk. Curriculum resource kits will be developed, pilot tested with field staff, and evaluated for their ability to increase the knowledge and awareness of agricultural hazards in the target audience. Electronic and social media outreach education resources will also be developed for each issue area. These resources will be published on eXtension and other Internet locations. Collaboration with national agricultural industry partners will enable fast and efficient distribution of the developed resources that will reach the target audience groups beyond the state of Ohio.
Project Methods
Credible surveillance sources and research references will be used for the initial search, followed by discussion with national safety and health professionals to verify the concerns identified are not merely regional or localized problems. The project team will then develop educational content, determining the key safety messages to communicate, and any special population concerns (English vs. Spanish, cultural considerations for Amish communities, special concerns for youth population, etc). Curriculum kits will be developed and packaged for pilot testing distribution and evaluation with field staff from a variety of agricultural organizations for use in local programs. Target agricultural audiences (approximately 625 farmers from a cross-section of agricultural operations) will also have an opportunity to evaluate the training program they participate in, to determine the content relevance of the subject matter and the presenters' effectiveness in educational delivery. Video clips (3 minute vignettes) for social media and video programs (10 minute segments) will also be developed for different agricultural hazards and different audience groups. Video clips will be pilot tested with 80 enrolled college of agriculture students, who have farm experience; these students are representative of other workers their age and are likely future managers and owners of agricultural operations. Students, as a demographic, are an important population because of their frequent use of digital media and are likely to access YouTube videos at a higher rate than the farm population. Similar content evaluations will be conducted with 25 OSU employees who work on university farm operations and agricultural research test stations. These workers are representative of typical Midwest agricultural commodities and audience groups; they can provide feedback about the video media as an educational tool. The project team is devoted to dissemination of the video products, promotion of educational curriculum kits, and awareness of eXtension resources available through FReSH (Farm and Ranch eXtension Safety and Health). Collaboration with national agricultural industry partners and attendance at various national conferences will enable fast and efficient distribution of the developed resources that will reach the target audience groups beyond the state of Ohio. In the spirit of this proposal, social media outlets will also be used to announce the availability of the resources, and will be searchable via of typical Internet search engines.

Progress 09/01/12 to 08/31/14

Outputs
Target Audience: There are two audiences for these goals. The first audience includes the curriculum instructors. This includes multiple user groups including extension educators, farm interest groups, school teachers, peer students, farm employers, and other outreach educators who will deliver the products. The second audience includes those working in agricultural environments where the hazards exist. This group includes farmers, farm families, farm employees, and those visiting rural areas. With this curriculum available online, the presentations and videos are available to multiple interest groups. Changes/Problems: Nothing Reported What opportunities for training and professional development has the project provided? OSU staff attended the eXtension National conference to gain a better understanding of the eXtension network along with other projects they support. Project staff attended the International Society for Agricultural Safety and Health (ISASH) conference. During both conferences, OSU staff gained a better understanding of how to package and promote the agricultural safety and health resources. Staff also had the opportunity to attend training on video development offered by the Ohio State University Extension. The curriculum developed from this project are providing resources for Extension educators, Farm Bureau organizational directors, school teachers, and other community members with a pre-packaged safety resource to share with audiences in their areas. This increases their capacity to provide research-based recommendations on common safety topics and therefore has a multiplying effect to reach broader farm populations with safety and health materials. The ultimate value of these materials are they can be used to increase the awareness of agricultural hazards and curb the injuries and fatalities sustained by farm workers. How have the results been disseminated to communities of interest? Curriculum materials are available for public use and are posted online at the following websites: eXtension Ag Safety and Health website: http://www.extension.org/farm_safety_and_health The OSU Agricultural Safety and Health website: http://agsafety.osu.edu/programs/farm-sos-strategies-safety Promotional announcements will be continually be shared to prospective users through conference and professional gatherings, as well as social media, electronic newsletters and listservs What do you plan to do during the next reporting period to accomplish the goals? Nothing Reported

Impacts
What was accomplished under these goals? Project staff used state-based surveillance data to accomplish Objective 1. The Ohio Farm Fatality Database of Ohio was queried for all agricultural fatal incidents in Ohio for the years 2001-2010, classifying the injury agents involved as well as victim demographics. The annual death reports collected by this research were cross-referenced for verification with death certificates collected by the Ohio Department of Health for that same time period. The most prevalent fatality agents were tractors, machinery& equipment, ATV & skid steers, farm truck & motor vehicle, livestock and grain handling & storage. A separate analysis was conducted with agricultural injury claims submitted to the Ohio Bureau of Workers Compensation, the sole source for state occupational injury claims for employer compensation programs. A review of these occupational insurance claims revealed 14,344 agricultural-related claims were submitted for the years 1999 – 2008. Sprains and strains were the most frequent injury type; upper extremities were the most frequent injury site. The occupation group Nursery Employees and Drivers constituted the majority of injuries reported, followed by Poultry or Egg Producers, and Florists and Drivers. A decreasing injury rate was observed from 2001-2008. Ohio CRASH statistics collected by the Ohio Department of Public Safety reported 134 buggy-motor vehicle crashes, which was lower than the 5-year average for the state of 146 crashes. Outreach efforts to improve lighting and marking patterns of Amish buggies and agricultural equipment operating on public roads, as well as education to the motoring public sharing the roads with Slow-Moving Vehicles, continues to be a public safety problem in a highly urbanized state, like Ohio. Trends in Ohio’s mortality and morbidity rates were found to be closely in line with those reported in the national occupational rates. The results of the surveillance efforts were used to guide this project’s initiatives. To accomplish the second objective, curriculum resource kits for thirteen topics were prepared by project staff and pilot tested with agricultural audiences. The Curriculum Series was labeled Farm Strategies on Safety (S.O.S.). The topics included: vibrations, tractors, gases, confined spaces, livestock, pesticides and chemicals, PTO/ machinery, dust, noise, ATV/UTV, roadway, drowning, and falls. These presentations were designed for use by county extension educators or Farm Bureau representatives to deliver to their clientele. The PowerPoint presentations were complete with speaker notes, as a guide for the presenter in cases they were not comfortable with the topic area. Student evaluations were also developed for the topics, to be administered by the instructor. Video vignettes were developed for nine of the topic areas, and were packaged with the respective curriculum. These 30-second video clips were developed to serve as an introduction to the presentations or could be used independently as a brief safety message to highlight the importance of hazard awareness. In addition to these short video clips, three additional videos were produced; these ten-minute videos provided additional instructional information on the topics, focusing on hazard awareness and injury prevention. The three topics were ATV safety, Slow Moving Vehicle Emblem and Noise on the Farm. Power Point presentations were pilot tested by educators who delivered the programs. Evaluation results showed the information addressed in the presentation met their expectations as well as the needs of the audience. The educators’ felt the speaker notes were “mostly” helpful along with increasing their knowledge of the topic and made them more comfortable presenting the topic. An excellent rating was given for presentations as having an adequate amount of pictures, appealing to the eye, and of professional quality. Comments received back include: “PowerPoint was well done and met needs of audience” and “Grateful to have this available”. The vignette videos were evaluated by 27 college students . All videos were independently evaluated and scored. Reviewers were able to comment if the video was realistic, provided key safety messages, and content was useful and motivating. The nine video series were collectively scored with an average agreement rating of 89.4%. that the video series held their attention. Evaluations from the 43 OSU College of Agriculture students who viewed the ATV Safety for Agriculture video, reported 98% agreed the video was realistic and provided realistic examples that can relate to their experience. All participants (100%) agreed the content was generally useful and was well planned, organized, and structured. 97% of the viewers agreed the video begin with a motivating introduction to stimulate their interest. 98% agreed the objectives or key learning elements were made clear throughout the video and agreed the video suggested ways to apply the knowledge. Forty percent responded that they agreed there was new information presented in the video that they did not know before viewing, and 82% agreed the video motivated them to apply key safety concepts. Overall, 94% agreed the video provided a summary, emphasizing the key learning elements.

Publications


    Progress 09/01/12 to 08/31/13

    Outputs
    Target Audience: There are two audiences for these goals. The first audience includes the curriculum instructors. This includes multiple user groups including extension educators, farm interest groups, school teachers, peer students, farm employers, and other outreach educators who will deliver the products. The second audience includes those working in agricultural environments where the hazards exist. This group includes farmers, farm families, farm employees, and those visiting rural areas. With this curriculum available online, the presentations and videos are available to multiple interest groups. Changes/Problems: Nothing Reported What opportunities for training and professional development has the project provided? OSU staff attended the eXtension National conference to gain a better understanding of the eXtension network along with other projects they support. Project staff attended the International Society for Agricultural Safety and Health (ISASH) conference. During both conferences, OSU staff gained a better understanding of how to package and promote the agricultural safety and health resources. Staff also had the opportunity to attend training on video development offered by the Ohio State University Extension. The curriculum developed from this project are providing resources for Extension educators, Farm Bureau organizational directors, school teachers, and other community members with a pre-packaged safety resource to share with audiences in their areas. This increases their capacity to provide research-based recommendations on common safety topics and therefore has a multiplying effect to reach broader farm populations with safety and health materials. The ultimate value of these materials are they can be used to increase the awareness of agricultural hazards and curb the injuries and fatalities sustained by farm workers. How have the results been disseminated to communities of interest? Nothing Reported What do you plan to do during the next reporting period to accomplish the goals? Staff will continue to develop Power Point presentations, evaluation forms, and video resources.

    Impacts
    What was accomplished under these goals? Project staff used state-based surveillance data to accomplish Objective 1. The Ohio Farm Fatality Database of Ohio was queried for all agricultural fatal incidents in Ohio for the years 2001-2010, classifying the injury agents involved as well as victim demographics. The annual death reports collected by this research were cross-referenced for verification with death certificates collected by the Ohio Department of Health for that same time period. The most prevalent fatality agents were tractors, machinery& equipment, ATV & skid steers, farm truck & motor vehicle, livestock and grain handling & storage. A separate analysis was conducted with agricultural injury claims submitted to the Ohio Bureau of Workers Compensation, the sole source for state occupational injury claims for employer compensation programs. A review of these occupational insurance claims revealed 14,344 agricultural-related claims were submitted for the years 1999 – 2008. Sprains and strains were the most frequent injury type; upper extremities were the most frequent injury site. The occupation group Nursery Employees and Drivers constituted the majority of injuries reported, followed by Poultry or Egg Producers, and Florists and Drivers. A decreasing injury rate was observed from 2001-2008. Ohio CRASH statistics collected by the Ohio Department of Public Safety reported 134 buggy-motor vehicle crashes, which was lower than the 5-year average for the state of 146 crashes. Outreach efforts to improve lighting and marking patterns of Amish buggies and agricultural equipment operating on public roads, as well as education to the motoring public sharing the roads with Slow-Moving Vehicles, continues to be a public safety problem in a highly urbanized state, like Ohio. Trends in Ohio’s mortality and morbidity rates were found to be closely in line with those reported in the national occupational rates. The results of the surveillance efforts were used to guide this project’s initiatives. To accomplish the second objective, project staff began to compile content information for curriculum resource kits on each topic. The resource kit will contain a PowerPoint with speaker notes and other visual aids. Once finished the short and long videos will also be available as supplemental resources. Each topic will have a PowerPoint presentation addressing the key safety messages. The topics include: vibrations, tractors, gases, confined spaces, livestock, pesticides and chemicals, PTO/ machinery, dust, noise, ATV/UTV, roadway, drowning, and falls. These presentations were designed for use by county extension educators or Farm Bureau representatives to deliver to their clientele. Storyboard scripts are being created for video vignettes in nine of the topic areas. These videos will be packaged with their respective curriculum. In addition to these short video clips, longer videos (approximately 10 minutes in length) are in production. These topics include ATV safety, Slow Moving Vehicle Emblem and Noise on the Farm. Power Point presentations continue to be pilot tested as curricula are developed. Formative evaluations will be used to adjust learning content for technical content and effective delivery methods, Evaluations from the 43 OSU College of Agriculture students who viewed the ATV Safety for Agriculture video, reported 98% agreed the video was realistic and provided realistic examples that can relate to their experience. All participants (100%) agreed the content was generally useful and was well planned, organized, and structured. 97% of the viewers agreed the video begin with a motivating introduction to stimulate their interest. 98% agreed the objectives or key learning elements were made clear throughout the video and agreed the video suggested ways to apply the knowledge. Forty percent responded that they agreed there was new information presented in the video that they did not know before viewing, and 82% agreed the video motivated them to apply key safety concepts. Overall, 94% agreed the video provided a summary, emphasizing the key learning elements.

    Publications