Source: PENNSYLVANIA STATE UNIVERSITY submitted to NRP
DIVERSIFIED PARTNERSHIPS: BUILDING IPM PROGRAMMING WITHIN LATINO COMMUNITIES
Sponsoring Institution
National Institute of Food and Agriculture
Project Status
COMPLETE
Funding Source
Reporting Frequency
Annual
Accession No.
0230058
Grant No.
2012-41530-19860
Cumulative Award Amt.
(N/A)
Proposal No.
2012-02046
Multistate No.
(N/A)
Project Start Date
Sep 1, 2012
Project End Date
Aug 31, 2014
Grant Year
2012
Program Code
[QQ.NE]- Integrated Pest Management - Northeast Region
Recipient Organization
PENNSYLVANIA STATE UNIVERSITY
208 MUELLER LABORATORY
UNIVERSITY PARK,PA 16802
Performing Department
Entomology
Non Technical Summary
Urban pests and pesticide use can pose serious risks to human health and the environment. Various pests may damage property, cause fires, spread disease, bite, sting, and trigger asthma. Pesticides used as the first line of defense to combat these pests are often misused, overused and used indoors repeatedly, leading to poor indoor air quality and exposures to toxins and lung irritants. IPM (Integrated Pest Management) is a more effective and safer approach to pest management that teaches proper identification of pests, the conditions that allow pests and how to prevent and/or eliminate them effectively while reducing exposures to toxins. Minority populations bear a disproportionate burden of negative health effects due to environmental hazards, including exposures to pests and pesticides. Hispanics are the largest minority in the county with 16% (50.5 million) of the total U.S. population and growing. Twenty-one percent of Hispanics live below the poverty level and disproportionately inhabit sub-standard housing where pest problems and asthma are chronic. Thus, Hispanics have a great unmet need for accessible IPM information, education and resources at the individual, organizational and community level. Although there are some written materials and videos in Spanish on pesticide safety for agricultural workers, these workers comprise only a very small proportion of all Latino workers or households, with only 3.7% of all employed Hispanics 16-24 years old working in agriculture and related industries. In the 10.5 million US Hispanic households, pesticide use is likely similar to the country as a whole with an average of 6 products on hand, used as the first, and sometimes only, line of defense against pests. Additionally, use of illegal pesticides is common in urban Latino communities. People do not even know about Poison Control emergency contacts, much less IPM. Our project will work in partnership with Latino organizations to produce and deliver educational materials on IPM in Spanish (brochures, radio spots, newspaper articles, video) and workshops and training in Spanish. The project will use the power of partnerships with Latino organizations to access the community and assure that bilingual educational products developed reach the target audience and are effective.
Animal Health Component
90%
Research Effort Categories
Basic
10%
Applied
90%
Developmental
(N/A)
Classification

Knowledge Area (KA)Subject of Investigation (SOI)Field of Science (FOS)Percent
7213110113025%
7235220115025%
8056050303050%
Goals / Objectives
The goal of the project is to increase IPM awareness, knowledge and skills within underserved Hispanic audiences by engaging partners in the process of education, materials development and empowering them/their constituencies to adopt IPM practices. There are two main objectives: 1) Develop a Latino community IPM partnership in the Northeast region beginning with PA and NJ and 2) Adapt/develop outreach materials using all media effective at reaching and communicating with Spanish-speaking audiences. Plans to accomplish these goals begin with identifying and establishing cooperative relationships with Hispanic organizations, convening collaborators across state boundaries (PA, NJ) and establishing an official Latino IPM partnership. During this phase, we will more closely identify partner / stakeholder needs and priorities for bilingual IPM materials and programming, best media forms to use, and methods by which these should be extended and archived. We will collect existing material, identify gaps and then develop new materials and programming to deliver locally, regionally and nationally as appropriate. Outputs will include activities in the form of assessment of pre-existing and newly developed materials, and events in the form of collaborative meetings, workshops, and trainings. Products will include the existence of new networks and collaborations fostered by the emerging partnership; Spanish resources on urban IPM collected and/or produced and archived; urban IPM and pesticide safety presentations available to educators and partners in Spanish; new pilot urban IPM video(s) in Spanish targeting the general public; improvements to Spanish section of IPM programs' website(s) and inclusion of IPM information on new partner's websites; information and skills transferred to individuals, communities, and programs. Project outputs will be disseminated by the activities listed above as well as radio spots, articles in Spanish-speaking newspapers, local and regional public events and extended through the extension system via webinars and meetings. Printed educational materials will be distributed both directly to Latino partner organizations and individually to workshop participants. All materials will be available on-line via PA and NJ IPM programs as well as partners' organizations.
Project Methods
Approach to Objective 1: Develop a Latino community IPM partnership. Forming active partnerships is the only mechanism whereby we can begin to adequately reach our target audiences. Thus, our approach will begin with several activities to foster communication, garner information and form an "official" partnership with a "brand" identity. Building on the contacts already made, we will expand our communications first to organizations in Camden NJ and involve our Rutgers partners in stakeholder meetings. Our goal is - together with our partners - to make the IPM outreach, education and training similar to a health "campaign" such as that mounted by Pfizer in 2003-04 (see Appendix 1 References). The general steps to this approach are listed below. 1. Project partners (PA/NJ) meet to discuss specifics of target audiences, approach 2. Identify key organizations within and across state boundaries 3. Meet with stakeholders to expand network, discuss needs, collaboration, venues for interaction 4. Create "official" partnership with key Latino organizations in PA & NJ for IPM education & training (name TBD) Approach to Objective 2: Adapt/develop outreach materials and media that are effective at reaching and communicating with Spanish-speaking audiences. Our project will translate and transform pre-existing relevant IPM information and utilize the multiple media that the entire Latino community consumes most readily - Spanish newspapers, television, and radio. In addition, we will create a pilot short video in Spanish with key IPM messages and "how-to" footage for pest identification, pest prevention, and safe pesticide use that can be embedded in presentations or put on YouTube. Younger generations of all ethnic groups increasingly use such social media. These new approaches - novel for extension - are required to reach these audiences. We will work closely with our partners at Rutgers who have access to professional videographer services and are already proposing to produce a bed bug-related educational video for Spanish-speaking residents. Some of the Latino organizations we hope to partner with are national in scope. We will work with these groups to identify opportunities to present education and training at their national meetings and via webinars to their constituencies. The sequence of steps in our approach to this objective is outlined below. 1. Collect, assess and archive pre-existing IPM educational materials in Spanish. 2. Translate and "re-work" English materials, as appropriate. 3. Meet with community partners to discuss "what works" in terms of delivery of messages 4. Identify gaps in type, format and delivery mechanisms of products. 5. Explore, use, and develop diverse delivery formats (face-to-face, TV, newspapers, social media, YouTube video, webinar) to maximize coverage.

Progress 09/01/12 to 08/31/14

Outputs
Target Audience: Pests and pesticides pose serious risks to human health and the environment. Minority populations bear a disproportionate burden of negative health effects due to environmental hazards, including exposures to pests and pesticides. Hispanics are the largest minority in the county with 16% (50.5 million) of the total U.S. population and growing. Between 2000-2010, states in our immediate region show high Hispanic population growth rates: PA (82.6%), New Jersey (39.2%), Delaware (96.4%) and Maryland (106.5%). Latinos are disproportionately represented within populations that suffer from asthma, live at or below poverty and occupy substandard housing. Thus, pest exposures are common, while effective outreach, education and training on safer, more effective pest control is lacking. Hispanics have a great unmet need for accessible IPM information, education and resources at the individual, organizational and community level. The social, linguistic and economic disadvantages faced by many Hispanics leave them less able than other groups to understand and manage environmental hazards. Low levels of education and English-language proficiency, especially among recent immigrants, limit their ability to access information while increasing vulnerability to health risks of pests and the misuse of pesticides. In the case of pesticides, Hispanics often cannot read or understand the information on pesticide labels. Changes/Problems: Nothing Reported What opportunities for training and professional development has the project provided? Over the past 12 months, we developed 15 presentations and trainings addressing priority topics - health risks of pests and pesticides, how to choose safer products, preventative approaches to pests, safer bed bug control and how to implement IPM through practices in the built environment. The programs were delivered using three levels of interaction: meetings, trainings/workshops and health fairs. We offered 100+ hours in trainings, workshops and seminars in Spanish and English. We attended 4 health fairs. And participated in 50+ meetings with our network of partners. The location and dates of these events can be found at the end of this report under the title “ Trainings 9-12 forward-MG”. How have the results been disseminated to communities of interest? The educational materials, trainings, workshops have been disseminated to communities of interest by PA IPM Newsletters, social media, program’s website in English and Spanish, videos, TV shows, radio interviews, trainings, and participation in health fairs. Government organizations that are included in the partnership: EPA, USDA, HUD, OSHA, American Lung Association, Philadelphia School District and land grant universities system. Latino Organizations & Entities: APM, Esperanza, Congreso, La Comunidad Hispana (Chester County), Hispanic Civic Association (Lancaster County), Concilio, Centro Hispano Daniel Torres (Berks County), Casa del Carmen, ASPIRA, ACLAMO, Norris Square Civic Association, Kensington Public Library, Isaac Shepard Elementary School, Consulate of Mexico in Philadelphia and the School District of Philadlephia. The location and dates of these events can be found at the end of this report under the title “ Trainings 9-12 forward-MG”. What do you plan to do during the next reporting period to accomplish the goals? Nothing Reported

Impacts
What was accomplished under these goals? In order to accomplish these goals we identified and established cooperative relationships with Hispanic organizations, convened collaborators across state boundaries (PA, NJ) and established an official Latino Community IPM partnership. During this phase, we identified partner / stakeholder needs and priorities for bilingual IPM materials and programming, best media forms to use, and methods by which these should be extended and archived. We collected existing material, identified gaps and then developed new materials and programming to deliver locally, regionally and nationally as appropriate. We developed a Latino Community IPM Partnership (LCIP) and a sustained statewide and region wide Urban IPM outreach effort including Latino organizations, government agencies, consulates, media, private companies and Spanish speaking individuals. We established new and deeper working relationships with: APM, Esperanza, Congreso, La Comunidad Hispana, Spanish American Civic Association, Concilio, Consulate of Mexico, Centro Hispano Daniel Torres, Casa del Carmen, ASPIRA, ACLAMO, Norris Square Civic Association, Kensington Public Library, Isaac Shepard Elementary School, USDA, EPA, PDA, Cornell University, Rutgers University, other land grant universities, Northeastern Regional IPM, OSHA and the School District of Philadelphia. Although the funding for the original proposal did not include training for this grant period, just over the past 12 months, we were able to deliver over 100 hours worth of trainings, workshops, seminars and, health fairs, TV shows and radio interviews participation. As a result we reached over 76,000 individuals. In order to build new relationships with partners, conference calls and on site meetings were required on an ongoing basis. We participated in 50+ face to face meetings with the network partners. We attended 4 health fairs in Philadelphia. Health fairs constitute an important tool to solidify our community outreach, bringing information to our partners, offering personal interaction and therefore serving our clientele. We collected 67 evaluations from various trainings and workshops conducted in Spanish in the Latino community. The goal of these evaluations was to assess the quality of the trainings and the knowledge of the participants on IPM before and after the trainings. These evaluations clearly show the effectiveness of trainings. Results can be found at the end of this report under the title “Evaluation in the Latino Community: Module 1 – Pests, Pesticides and Children’s Health”. We also created a listserv with 125+ members of the Latino Community. We translated into Spanish our program’s educational materials, fact sheets, brochures, articles, website and presentations into Spanish. A total of 11 educational materials and 15 presentations. We also translated the Asthma Tool Kit for the American Lung Association. We were invited to speak at several conferences including the Lead & Healthy Housing East Conference in December 2012 and the 2013 Mid Atlantic Fruit & Vegetable Convention. We held our annual Philadelphia partnership meeting on July 11th, 2013. This year's theme was "Reaching out to the Latino Community: Healthy Indoor Environments Homes, Schools and Workplaces". Several Latino Organizations in the southeast region of PA were in attendance, in addition to representatives from the US EPA, USDA, HUD and OSHA.There were 80 attendees. Index cards were distributed to the participants in order to assess the needs for trainings and skills development in the community. After group discussions participants wrote comments, action statements and goals for the near future. Results can be found at the end of this report under the title “PARTICIPANTS COMMENTS FROM INDEX CARDS - July 11th, 2013 - PA IPM Meeting, Philadelphia, PA We obtained the ServSafe Food Safety instructor and proctor certification. We conducted trainings in Spanish in Lancaster, Chester, and Berks counties in collaboration with the PSU Food Safety Department. ServSafe curriculum includes a chapter that emphasis the use of IPM to safely handle food preparation and maintenance of the facilities. We conducted one radio interview, two TV shows in Lancaster, PA, published articles in several Latino newspapers, and translated two videos on Bed Bugs in collaboration with Rutgers University. We collaborated with Rutgers University to offer two trainings in Spanish on Bed Bug Prevention and control in four public housing buildings in Jersey City, NJ. Eighty Spanish-speaking residents were surveyed to determine the impact of the trainings on residents' approach to prevent and control bed bugs. We assisted with grant proposals to support additional extension programming for Latino Audiences including participating and collaborating with Extension in exploring new opportunities in International Extension and Vector Control.

Publications