Progress 08/15/11 to 08/14/13
Changes/Problems: From: Ortega, David [mailto:firstname.lastname@example.org] Sent: Tuesday, February 18, 2014 1:57 PM To: Burden, Christy Marie Subject: Re: Submission of USDA/NIFA Final Accomplishment report Importance: High Hi Christy, I submitted a Final Report for this grant through Michigan State University (MSU). This project/grant was transferred over from Purdue to MSU last year. As requested, I am attaching a copy of the final report which was submitted through MSU. If you have any questions, please do not hesitate to contact me. Thanks, David. David L. Ortega Assistant Professor Michigan State University Dept. of Agricultural, Food and Resource Economics Agriculture Hall, 446 W. Circle Dr., Room 306 East Lansing, Michigan 48824 email@example.com Tel: 517-353-2981 Fax: 517-432-1800 http://davidortegaphd.com From: <Burden>, Christy Marie <firstname.lastname@example.org> Date: Tuesday, February 18, 2014 at 1:19 PM To: "email@example.com" <firstname.lastname@example.org> Subject: Submission of USDA/NIFA Final Accomplishment report Dr. Ortega: In auditing our files, we found that a Final Accomplishment Report for the following project was never submitted to USDA-NIFA via REEport, NIFA’s Online Reporting Portal. I got your contact info from Dr. Ken Foster here at Purdue to try to contact you to get this report submitted: Accession No.: 225792 Project No.: IND010554G Grants.gov No.: GRANT10704371 Proposal No: 2010-05217 Project Title: An Integrated Economic Study o... Project Director: Ortega, David Project Start Date: 8/15/2011 Project End Date: 8/14/2013 Reporting Period End Date: 8/14/2013 Report Due Date:11/12/2013 What opportunities for training and professional development has the project provided?
How have the results been disseminated to communities of interest?
What do you plan to do during the next reporting period to accomplish the goals?
What was accomplished under these goals?
David Ortega is no longer at Purdue Univeristy. Please refer to the Changes/Problems section on the cover page for more information.
Progress 08/15/11 to 08/14/12
OUTPUTS: An in-depth marketing study of Chinese food safety issues was performed where various food safety events were analyzed from a marketing utility perspective. Structural causes and implications for the US food supply (via imports) were analyzed. An economic study on demand for attributes of imported products was performed using a survey representative of American consumers. Consumer perceptions and demand for safety and quality attributes of imported aquaculture products was assessed. A choice experiment was conducted to estimate consumers' willingness-to-pay for select product attributes on imported shrimp and tilapia products. Preferences for imported versus domestically produced shrimp were analyzed. Additionally the effects of media exposure to coverage of food safety events on consumer behavior was measured. A study of Chinese aquaculture producers was conducted using in-country field work. A field survey was developed and administered to assess producers' willingness-to-change their production practices and comply with enhanced safety and quality standards. The survey was targeted at export-oriented producers. Preliminary outputs from this grant have been disseminated to key stakeholders which include U.S.government officials, domestic and international academics. Results have been presented at four academic conferences, six invited presentations (four of them internationally) and via an organized symposium at the International Association of Agricultural Economists. As part of this fellowship the doctoral student received specialized training in teaching and classroom management via teaching seminars and workshops. The doctoral student received additional classroom experience by developing a semester-long introductory course to agricultural economics. He further developed his teaching skills by delivering this course internationally. PARTICIPANTS: Nothing significant to report during this reporting period. TARGET AUDIENCES: Food safetly experts and trade economists. PROJECT MODIFICATIONS: Nothing significant to report during this reporting period.
Policy implications of preliminary results have been delivered at academic conferences, domestic and international universities and to government representatives. It is estimated that preliminary results and recommendations have reached an audience of over 1,000 individuals via these presentations. Furthermore, results from this project is generating insight into consumer and producer behavior with regards to the safety of American food supply. It is expected that these findings will enhance the understanding of economic forces behind food product safety and will allow the development of optimal food policy. As such results are currently undergoing peer review and are expected to be published. As a result of the integrated teaching and research activities performed under this project, the doctoral student has obtained a tenure-track faculty position at Michigan State University in Global Agri-food Systems.
- Short McKendree, Melissa, Nicole J. Olynk and David L. Ortega. 2011. Consumer Preferences and Perceptions of Food Safety, Production Practices, and Food Product Labeling: A Spotlight on Dairy Product Purchasing Behavior in 2011. Purdue University Center for Food and Agricultural Business Research Paper 2011-01.