Source: Downstream Strategies LLC submitted to
OVERCOMING THE MARKET BARRIERS TO ORGANIC PRODUCTION IN WEST VIRGINIA
Sponsoring Institution
National Institute of Food and Agriculture
Project Status
COMPLETE
Funding Source
Reporting Frequency
Annual
Accession No.
0225682
Grant No.
2011-51300-30709
Cumulative Award Amt.
(N/A)
Proposal No.
2011-01985
Multistate No.
(N/A)
Project Start Date
Sep 1, 2011
Project End Date
Aug 31, 2013
Grant Year
2011
Program Code
[113.A]- Organic Agriculture Research & Extension Initiative
Recipient Organization
Downstream Strategies LLC
219 Wall Street
Morgantown,WV 26505
Performing Department
(N/A)
Non Technical Summary
This Research and Extension Planning project, "Overcoming the Market Barriers to Organic Production in West Virginia," sets the stage for substantial organic production increases in Central Appalachia. This planning project surveys organic, in-transition, and conventional farmers in West Virginia to elucidate current organic fruit and vegetable commodity production in the state, and real and perceived economic- and policy barriers to the adoption of organic practices. This project addresses the critical needs of West Virginia farmers in overcoming the market barriers to organic agricultural production in the state by identifying the challenges faced by current organic producers and in-transition producers. The long-term goals of this project are: 1) to promote organic agricultural production in the state via increased collaboration between current, in-transition, and would-be organic producers and 2) to plan a future OREI Integrated Project Proposal that coordinates organic producers in the Appalachian portions of West Virginia, Virginia, Kentucky, Ohio, Tennessee, and North Carolina with regional market-demand in major metropolitan areas. This project includes an outreach plan, implemented via the West Virginia University Small Farm Center, which will focus its efforts on assisting in-transition and potential in-transition farmers in the state to connect to market outlets within the state and elsewhere. These benefits will be measured by a cost benefit analysis that compares costs in organic production versus conventional production for West Virginia's top ten agricultural commodities and theoretical prices received for each organically- and conventionally-produced product in the state at identified market outlets. The efficacy of this Research and Planning Extension Project will be measured by submission of an OREI Integrated Project Proposal. West Virginia farmers will be engaged throughout the project, as their input is solicited via surveys and focused interviews where available. Additionally, the project team will conduct outreach via the Small Farm Center at West Virginia University Extension workshops and network, and through the West Virginia Food and Farm Coalition. The project team anticipates presenting the results of their research at the annual West Virginia Small Farm Conference and at other agricultural hubs in the state, including growers association meetings and farmer networking events.
Animal Health Component
35%
Research Effort Categories
Basic
45%
Applied
35%
Developmental
20%
Classification

Knowledge Area (KA)Subject of Investigation (SOI)Field of Science (FOS)Percent
6012410301020%
6016110301010%
6042410301015%
6046110301015%
6102410301020%
6106110301020%
Goals / Objectives
This planning project, "Overcoming the Market Barriers to Organic Production in West Virginia" seeks to answer the question, "why aren't there more organic farms in West Virginia and Central Appalachia" According to the most recent Agricultural Census, West Virginia contains 1% of the nation's farms, but less than 0.6% of the nation's organic farms. Less than 0.4% of the farms in West Virginia are USDA-certified organic, compared to the national average of 0.66%. The data show that West Virginia's organic industry lags behind that of the rest of the nation. The immediate goal of this project is to identify the market barriers to organic production in the state related to market-coordination and policies. Completion of this goal will assist the project team in achieving their two long-term goals, which are: 1) coordinate organic producers in the Appalachian portions of West Virginia, Virginia, Kentucky, Ohio, Tennessee, and North Carolina with regional organic market-demand in major metropolitan areas; 2) plan a future OREI Integrated Project Proposal that uses Geographic Information Systems (GIS) and web-based utility to coordinate organic producers across Central Appalachia with regional organic market-demand in major metropolitan areas. Through the completion of a future OREI Integrated Project, the project team will create an electronic support network, informed by profitability and availability of niche, processors, distributors, and viable markets with adequate demand. Two of the project objectives are to solicit input from West Virginia farmers throughout the research and report-writing phases of the project; from the contacts established during this stage, the project team plans to recruit a stakeholder-panel of West Virginia farmers for participation in a future OREI Integrated Project Proposal. This planning project will benefit fruit and vegetable production in Central Appalachia and fruit and vegetable commodity production in other regions of the US that are limited by similar geographic and socioeconomic constraints, including mountainous topography, limited rural infrastructure, and under-developed organic farming practices. The input of organic and would-be organic farmers, recruited through the survey responses, focus group analyses, and interviews, will form the future proposal. In addition, the outcome of the project will be an identification of the market constraints (economic, policy, or geographic) that prevent growers from transitioning to organic methods. Prior to this project, the constraints confronted by an organic market and their would-be organic farmers remain unidentified. By virtue of an in-depth planning study in West Virginia, the only state entirely encompassed in Appalachia, the full Integrated Project Proposal will have a pre-existent stakeholder base, network of agricultural advocates and researchers in the region, GIS database ready for populating, and a policy and economic framework.
Project Methods
An applied ethnographic, mixed-methods research design will be used in this project, relying on quantitative surveying techniques, in depth semi-structured interviews, and geospatial and policy analysis. This project uses phases occurring in a sequential and overlapping manner. Phase 1: Organic, Transitional, and Conventional Farmer Focus Groups for Development of Questionnaire. Phase 1 will entail focus groups and telephone interviews with groups of producers who are USDA certified organic farmers, farmers who are currently transitioning from conventional to certified organic production, and farmers who have no plan to convert. Phase 2: Survey of Farmers in West Virginia. Phase 2 will include the surveying of farmers across West Virginia via a mailed survey and two questionnaires on: USDA certified organic farmers and transitioning USDA certified organic farmers; and on conventional farmers who have no intention of transitioning to USDA certified organic farming. Phase 3: Individual interviews, follow-up with farmers. In Phase 3, Approximately 20 semi-structured telephone interviews will be conducted with each group of West Virginia farmers, USDA organic certified, those transitioning to USDA organic, and conventional farmers. Interviews will be recorded digitally, transcribed verbatim, and thematically analyzed. Phase 4: Policy and Economic Analysis. Phase 4 consists of analyzing relevant federal and state policies and a cost/benefit analysis for transitioning conventional farm product to organic certification. Phase 5: Geospatial Analysis. Phase 5 consists of mapping current organic production and production characteristics, and creating a GIS-based Supply-Demand Index (SDI). The SDI will reveal the areas of most and least potential for organic agricultural production, processing, and distribution, and ultimately enhanced market coordination between this organic supply and potential organics demand in the Central Appalachia region. Phase 6: Report and full OREI Integrated Project Proposal. This project will result in a master report that contains a synthesis of the qualitative and quantitative information from the research and analysis. It will also contain a full OREI Integrated Project Proposal, based on the representation of farmers in the state that can be used to understand agricultural norms in the Appalachian portions of Virginia, Kentucky, Ohio, Tennessee, and North Carolina, a geospatial methodology for a regional application of a SDI, an increasingly active organics community, and a well-formed stakeholder network. Phase 7: Outreach. Outreach is ongoing throughout the project's period via steady communication with stakeholders, conventional and organic farmers in West Virginia. The report will be disseminated through the West Virginia Department of Agriculture, West Virginia University Extension Service, Small Farm Center at West Virginia University, and West Virginia Food and Farm Coalition. The project team will present the findings from the project throughout West Virginia. These venues include the West Virginia Small Farm Conference in Spring of 2012 and the events hosted by the West Virginia Food and Farm Coalition.

Progress 09/01/11 to 08/31/13

Outputs
Target Audience: There was widespread dissemination of our final report and findings across West Virginia and the surrounding region (See description of dissemination efforts below). Our target audience includes farmers, extension agents, university professors and researchers, policymakers, agency staff, farmers market organizers, and nonprofit organizations working on issues related to agriculture and local food systems. Changes/Problems: The original proposal envisioned a future OREI Integrated Project Proposal that uses Geographic Information Systems (GIS) and a web-based utility to coordinate organic producers across Central Appalachia with regional organic market demand in major metropolitan areas. This proposal was not created due to uncertainty regarding federal funding for such projects. Additionally, the USDA organic certification appears an unlikely fit for producers farming on smaller mountain farms in areas with limitations for distribution and minimal local demand for certified organic agricultural products. Project partners remain interested in submitting a follow-up proposal if funding is available. What opportunities for training and professional development has the project provided? Nothing Reported How have the results been disseminated to communities of interest? There was widespread dissemination of our final report and findings across West Virginia and the surrounding region. James Farmer presented results at the 6th National Small Farm Conference in Memphis, Tennessee in 2012. In addition, states where it was posted or sent out include at least West Virginia, Virginia, Kentucky, Tennessee, Pennsylvania, and Maryland. As of September 2013, seven local and regional organizational mailing lists confirmed that they were going to send out the study and/or did. Eleven local and regional organization Facebook pages posted or shared the link to download the study and at least three personal pages posted or shared the study on Facebook. There was a radio piece highlighting the report, and four websites confirmed that they would post it on their news pages. Mailing lists include Greenbrier Valley Local Foods Initiative, Greenbrier Valley Pasture Network, The Value Chain Cluster Initiative, West Virginia Food and Farm Coalition, Tygart Valley Growers Association, Central Appalachian Network, and Appalachian Foodshed Project. We also requested dissemination via the following organizations: Green Wheeling, West Virginia University Small Farms Center, West Virginia Department of Agriculture Market Bulletin, and West Virginia University Extension. OnFacebook, the following organizations provided links to the final technical report: Greenbrier Valley Pasture Network, Greenbrier Valley Local Foods Initiative, The Value Chain Cluster Initiative, West Virginia Food and Farm Coalition, Fairmont Needs and Fairmont Organic Community Garden, WV SAGE (West Virginia Sustainable Agriculture Entrepreneurs) , West Virginia Farmers Market Association, Downstream Strategies, Friends of the Lower Greenbrier, The STAY Project (Sault Tribe Alive Youth Project-KY), and Central Appalachian Network. Individuals also shared and posted links to the report on Facebook. Several websites also provided links: Cannetwork.org, West Virginia University Organic Agriculture Farm, West Virginia Public Radio, and Greenbriervalley.org (Greenbrier Valley Local Foods Initiative), and Downstream Strategies. West Virginia Public Radio produced a radio piece about the project. In addition, requests were made to the following individuals to help spread information about the final report and its findings: Tom McConnell, WVU Small Farms Center, James Farmer – Indiana University, 4 WVU Organics Professors, Cheryl Brown – WVU Agricultural Economics, Dee Singh-Knights – WVU Small Farms and WV NE SARE, Savanna Lyons –West Virginia Food and Farm Coalition, Alan Arnold –WVFarm2u.org/ Collaborative for the 21st Century Appalachia, Annie See -WV Farm 2 U.org, Steve Weir – Greenbrier Valley Economic Development Corporation, Scott Smith- Highland Center, Jill Young - The Value Chain Cluster Initiative, Jennifer Jones –Greenbrier Valley Pasture Network, Mary Oldham –Grad Student / VC2, Mary Beth Lind –Tygart Valley Growers Association, Kelly Crane- West Virginia Farmers Market Association, Quincy Gray McMichael Lewis – Greenbrier Valley Local Foods Initiative, Managers at Monroe Farm Market, Walt Helmick Staff – Commissioner of Agriculture, and Jean Smith – WV Department Of Agriculture. What do you plan to do during the next reporting period to accomplish the goals? Nothing Reported

Impacts
What was accomplished under these goals? There are very few certified organic farms in West Virginia. Consequently, the aim of this project was to comprehend the market variables affecting organic production, certification, and distribution through a multi-phase research design. Phase 1 used informal in-depth interviews and a literature review. In Phase 2, 884 questionnaires were mailed to potential participants.This questionnaire solicited data on farmer and farm characteristics; farmers’ motives, values, and risk perceptions; and farmers’ opinions and considerations on organic production and certification. Phase 3 solicited detailed data from some individuals through the use of semi-structured telephone interviews.Additional research was performed on policies that impact decisions by West Virginia farmers to transition to organic methods, as well as on the costs and potential price premiums that impact the economics of transitioning to organic. Geographic information systems were used for spatial analysis of results. In general, West Virginia farms are small, both in terms of size and income. Respondents farm 78 acres on average, but approximately one-half of respondents farmed less than 20 acres. Further, approximately one-half of respondents generated gross revenues of less than $5,000 per year, and approximately two-thirds generated between $5,000 and $10,000. The small size and low incomes of West Virginia farmers underlie several of the issues related to a transition to organic certification. There are very few organic farms in West Virginia. While the 2007 Agriculture Census counted 84 farms as certified organic and 132 as in transition, this study was able to find only six farms that are currently USDA-organic certified and another seven that are in transition. There are several interrelated issues that explain why so few West Virginia farmers are organic: the size and scale of West Virginia farms, potential consumers, cynicism about USDA-organic certification, misconceptions about USDA certification processes and costs, perception of costs versus benefits, and the need for certification in order to meet the goals of the farm. The following main conclusions emerged from this research: 1. Many West Virginia farmers have an interest in, value for, and motivation to adopt organic practices. 2. Several differences exist between potential converters and conventional growers. 3. There is a need for more knowledgeable and well-trained agricultural extension employees. 4. There is a need for farmers to increase the size and scale of their operation to make the certification costs and process beneficial for their operation. 5. West Virginia farmers have limited access to potential markets. 6. Alternative certifications systems may be most appropriate in West Virginia. 7. Perception by farmers is a lack of economic benefits, which differs from the potential economic risks/constraints with using organic methods and pursuing certification. 8. Association with certified organic farmers statistically lowers the chances of having an interest in USDA organic certification.

Publications

  • Type: Other Status: Published Year Published: 2013 Citation: Farmer, J., C. Peters, E. Hansen, F. Boettner, and M. Betcher. 2013. Overcoming the Market Barriers to Organic Production in West Virginia. Downstream Strategies and Indiana University School of Public Health. June 28
  • Type: Conference Papers and Presentations Status: Published Year Published: 2012 Citation: Farmer, J., Peters, C., & McConnell, T. (2012). Market barriers to the pursuit of organic certification in WV. 6th National Small Farm Conference. Memphis, TN.


Progress 09/01/11 to 08/31/12

Outputs
OUTPUTS: We completed three primary outputs, which were performed sequentially to learn from four groups of West Virginia farmers: USDA-certified organic growers, non-USDA certified organic growers, conventional growers, and in-transition growers. The first output was a set of open-ended telephone interviews and a literature review to develop two questionnaires that were to be used to solicit data in Phase 2. Telephone interviews were utilized to gather data from a variety of farmers from across the state in order to minimize project costs. Additionally, this allowed for a greater representation of farmers who otherwise may have not been able to convene for focus group interviews. Participants were purposely selected to focus on individuals who would have some knowledge about organic farming and USDA organic certification. In total, 14 individuals participated in the telephone interviews. Data was phenomenologically analyzed. The second output included mailed questionnaires. One questionnaire was developed for USDA-certified organic farms while a second was developed for all other farm types (non-certified organic, in-transition, and conventional). The two questionnaires were developed and refined between December 2011 and February 2012; however, only one was used due to the low number of USDA-certified organic farms. The third output included semi-structured telephone interviews to solicit follow-up data among questionnaire participants. Participants were purposely grouped and selected to participate. Five groups were developed: Group 1 consisted of farmers who were once USDA-certified organic and no longer are;Group 2 consisted of farmers who are in transition to USDA-certified organic; Group 3 consisted of farmers who are practicing organic farming methods and have an excess gross income of $5,000 or more; Group 4 consisted of conventional farmers grossing in excess of $5,000 from farming of specialty crops; and Group 5 consisted of farmers who are practicing organic farming methods and have a gross income less than $5,000. Each group had several questions that overlapped between scripts, as well as a few unique to each group. Data was phenomenologically analyzed. PARTICIPANTS: James Farmer took the lead in conducting the data collection via open-ended interviews, mailed questionnaires, and semi-structured telephone interviews with questionnaire participants. Kathryn Peters monitored and served as a resource for Dr. Farmer's work. In addition, Ms. Peters took the lead in researching policy options and in overseeing the GIS portion of the project. TARGET AUDIENCES: Nothing significant to report during this reporting period. PROJECT MODIFICATIONS: Nothing significant to report during this reporting period.

Impacts
A draft final report has been written that describes the methods and results from the initial telephone interviews, mailed questionnaires, and semi-structured telephone interviews to follow up with questionnaire participants. In addition, this draft report identifies key questions and presents salient ideas and recommendations. This draft report has not been published yet, and dissemination and outreach of our results has not yet taken place. Therefore, we report no outcomes or impacts in this progress report.

Publications

  • No publications reported this period