Source: UNIVERSITY OF GEORGIA submitted to NRP
ENVIRONMENTAL SCAN OF COOPERATIVE EXTENSION PROGRAMS IN HOME FOOD PRESERVATION
Sponsoring Institution
National Institute of Food and Agriculture
Project Status
COMPLETE
Funding Source
Reporting Frequency
Annual
Accession No.
0225680
Grant No.
2011-38837-30399
Cumulative Award Amt.
(N/A)
Proposal No.
2011-02771
Multistate No.
(N/A)
Project Start Date
Jul 1, 2011
Project End Date
Oct 31, 2013
Grant Year
2011
Program Code
[FF-L]- IYFC, Admin. Discretionary & Reim. Extension
Recipient Organization
UNIVERSITY OF GEORGIA
200 D.W. BROOKS DR
ATHENS,GA 30602-5016
Performing Department
Col of Family & Consumer Sci
Non Technical Summary
An assessment of the nationwide capacity of the Cooperative Extension System (CES) to meet clientele requests for appropriate, research-based programming in home food preservation as well as assistance to small food processing entrepreneurs is needed. Limited dollars and reduced personnel numbers particularly with regard to home food preservation training and expertise, at the same time demand has risen significantly, are forcing the need to understand how the CES is positioned and best able to provide requested assistance and programs. The overall goals of this project are to conduct national Internet surveys of Extension personnel and websites to determine the functional roles and capacity of the CES in home food preservation; to identify current staffing patterns, resources and needs in this programming; and to provide input for future funding opportunities to support the programming. A multi-state team will develop online survey instruments appropriate to administrators, state faculty and county educators and collect information about how their states are supporting this program area as well as available and needed resources. A nationwide scan of CES websites also will be conducted to summarize public Extension resources available. The findings can serve as a tool to direct future funding opportunities toward support of this significant programming component and improving the CES capacity in this area. In particular, information can be gathered relative to the importance of and possible funding strategies for national coordinated leadership, such as the previous integrated National Center for Home Food Preservation.
Animal Health Component
100%
Research Effort Categories
Basic
(N/A)
Applied
100%
Developmental
(N/A)
Classification

Knowledge Area (KA)Subject of Investigation (SOI)Field of Science (FOS)Percent
9026050302035%
9026050303035%
9035010302015%
7035010303015%
Goals / Objectives
The overall goal is to assess the functional roles and capacity of the Cooperative Extension System (CES) in home food preservation and to identify current resources and needs. The project will conduct a nationwide Internet-based survey of CES personnel to assess types of programming currently conducted in home food preservation, staffing that supports these programs, needs for additional resources, and states' interest in continuation of coordinated national leadership for some functions in food preservation programming. In addition, a nationwide scan of publicly available (Internet) CES information in home food preservation and resources for food entrepreneurs will be conducted and summarized. Findings will be summarized and recommendations made for strengthening the CES for continued provision of programming and technical support in food preservation. Upon approval of a final report submitted first to USDA-NIFA, the findings and recommendations will be submitted to a peer reviewed scholarly publication. A project summary will also be distributed electronically back to the contacts surveyed in the CES, consisting of state administrators, state faculty and county faculty. In addition, the summary will be made available on the National Center for Home Food Preservation website. It is expected that this study will demonstrate that, with adequate resources, the CES can continue to build on its legacy in home food preservation and provide a national leadership role to meet clientele demand for assistance in home and small-scale food processing and preservation. The findings can serve as a tool to direct future funding opportunities toward support of this significant programming component and improving the CES capacity in this area. In particular, information can be gathered relative to the importance of and possible funding strategies for national coordinated leadership such as the former National Center for Home Food Preservation (NCHFP) project.
Project Methods
Surveys of Extension Personnel: A multi-state project team will develop survey instruments for Extension administrators, state faculty and county educators, each tailored to obtaining appropriate information based on their role(s) in the CES. The survey instruments will be subjected to a qualitative review by select Extension staff in prior to being distributed nationally. Surveys will be administered via Internet-based methods to reduce costs and facilitate electronic capture of data. Respondents will be contacts in national directories of CES Administrators and Food and Nutrition contacts maintained by NIFA-USDA. In addition, a listserv of home food preservation primary contacts compiled in 2010 by the NCHFP. These directories will be used for initial contacts to the states. These primary contacts will be asked to forward the survey request to other personnel in the state including field educators or agents with food preservation program responsibilities. Other sources of contacts, such as professional associations will be used if needed to improve response rates and distribution of the surveys. Contacts will be emailed with an explanation of the project and the survey and a link to the survey. One week later, a thank you/reminder message will be emailed. Three weeks after the first questionnaire emailing, the link to the survey will be sent out again to the original target population if needed to increase the response rate. The survey will be administered using an online survey provider such as SurveyMonkey(TM), commonly used for Extension surveying. Descriptive statistics (e.g. frequencies, percents, means, ranges, and standard deviations) will be used to present the respondents' demographic data. Descriptive statistics will also be used to describe the kind of educational/training/consultation activities they engage in, existing resources available to home preservers and entrepreneurs, and resource needs. If it is determined that open-ended questions are desired in the surveys, coding will used to group and quantify responses. Scan of Extension Websites: Contents of CES institutional websites related to food preservation and food entrepreneur resources will be surveyed manually. The summary of this surveying will be a descriptive report of types of resources provided and ease of locating them. Data will be summarized in tables or charts as much as possible.

Progress 07/01/11 to 10/31/13

Outputs
Target Audience: Surveys were sent to, and therefore contacts made through emails with: Extension Directors and Administrators, as obtained from the NIFA-USDA online listing Extension FACS Program Leaders, as maintained on a listserv by NIFA-USDA Extension Specialists in Foods and Nutrition, as maintained on a listserv by NIFA-USDA Membership of NEAFCS through their listserv The ultimate target audience of these results are employees of the Cooperative Extension System nationally. Changes/Problems: The volume and diversity in data received from the online surveys, along with unexpected survey respondent types necessitated changes in planned presentation of results. The three surveys were collapsed to two, as one category of respondents (state program leaders) did not respond despite repeated reminders (requests) through their organizational listserv. What opportunities for training and professional development has the project provided? Nothing Reported How have the results been disseminated to communities of interest? Detailed descriptions of findings are being prepared into journal articles for peer review. A seminar will be presented in September 2014 at the NEAFCS annual meeting for Extension educators. What do you plan to do during the next reporting period to accomplish the goals? Nothing Reported

Impacts
What was accomplished under these goals? For several years, the public media has shed light on a resurgence of public interest in home food preservation. Cooperative Extension (CES) specialists and educators have been citing a tremendous increase of interest in the same as well as starting small processed foods businesses. The CES can continue to build on its legacy in home food preservation and provide a national leadership role to meet clientele demand for assistance in home and small-scale food processing and preservation. At the same time as public interest is expanding rapidly, the Cooperative Extension System (CES) is experiencing significant budget cutbacks in many states and reduction of staff to meet clientele needs. Surveys sent to various types of CES administrators and educators, as well as a review of landgrant university Extension websites, both reveal that the delivery of these programs varies widely in staffing to conduct the programs, types of programs offered, and online presence of resources from state to state. However, the results also indicate numerous very active programs and efforts to meet clientele demand. The results indicate that most partners in the CES still value the mission to conduct food preservation programming, that resources to do so are very tight in most states, and that there is room for additional capacity building in home and small-scale food processing and preservation. Goal 1. Conduct a nationwide Internet-based survey of CES personnel to assess types of programming currently conducted in home food preservation, staffing that supports these programs, needs for additional resources, and states' interest in continuation of coordinated national leadership for some functions in food preservation programming. Three surveys were administered via email to the Cooperative Extension System at landgrant universities in May through June 2013. Original instruments had been developed and pilot tested for three target audiences: Extension Directors and Administrators, State Program Leaders in FCS, and State and County Extension educators. Only one response was received for State Program Leaders, so that response was merged with the Directors and Administrators questionnaire, since most questions were duplicated and approximately 26% of the 34 responses to that survey were Program Leaders already. Another 20% had other jobs (state specialist, county agent, department head, etc.) and 53% of responses were from the intended role of Director or Administrator. There is a variety of employee types reported as to how staffing for home food preservation programs is handled, with 41% of respondents indicating the presence of state specialists and 50% indicating they do not have agents addressing this in every county. 10% indicated county or area agents specializing in this content. Over 80% expect that demand for programs in home food preservation and for food entrepreneurs will increase in the next 2-3 years. 50% indicated they were not familiar with the National Center for Home Food Preservation website. Only 2 respondents indicated willing to provide financial support for the NCHFP. 15 disagreed and 17 indicated “not sure.” 626 responses were received to the state and county educator survey although not all questions were answered by each respondent. The vast majority (90%) hold various county educator positions; only 5% identified as state specialists. About 60% of respondents work with volunteers in home food preservation programming, but about 17% actually offer Master Food Preserver programming. Only 70% indicate they have a state subject matter specialist in food preservation. A large majority of programming consists of home food preservation content while about 20-35% is oriented to small food entrepreneurs. About 70% of county educators are at least familiar with the National Center for Home Food Preservation resources and website; 10% indicated no awareness. About 85% of educators expect demand in home food preservation or assistance to small entrepreneurs to increase in the next 2-3 years, while about 13-15% expect it to at least stay the same. Many open-ended comments speak to the value of a National Center for Home Food Preservation. Goal 2. Conduct a nationwide scan of publicly available (Internet) CES information in home food preservation and resources for food entrepreneurs. Two staff members unfamiliar with the landgrant and Cooperative Extension system independently randomly sampled approximately 25 university websites for resources in the areas of home food preservation and starting a small food business. This sampling and review was conducted to determine categories on which to rank all landgrant websites on these topics. Websites for 109 landgrant institutions were then systematically reviewed against two checklists. One contained categories of programs offered (workshops for food business entrepreneurs, workshops for home food preservers, hands-on workshops or demonstrations advertised, online studies available, etc.). The other checklist looked at types of educational materials available, such as free or for-sale print publications, lesson plans, slides, newsletters, social media links, and audio recordings. The review was conducted October-December 2012 and then repeated in April-May 2013 since these websites tend to be fluid in location (URL) and are frequently changing in content. Summary lists are current as of May 2013. Users could tell through websites that half the states offer some type of Extension educational presentations advertised on the site and over half (33 institutions) offer demonstration and/or or hands-on workshops in home food preservation. (These numbers represent what was found on a state Extension website and during the review period only.) There was also web-based information on these sites about state master volunteer programs in this content area (food preserver, food safety or food educator) for 13 institutions. At least 40 sites offer free publications in home food preservation off the Internet, although the number and titles are quite variable. For food entrepreneurs, web-based information offering process approval was evident for 9 institutional sites; 25 offer food product testing and analysis services. Another 20 institutions offer assistance with nutrition labels. 47 institutions offered trainings for small business, including the Better Process Control School. 19 offer pilot plant or test kitchen services. Overall 26 websites offered a section targeted to food entrepreneurs. Referrals to regulatory resources are made to FDA by 28 sites and to USDA by 26 sites.

Publications


    Progress 07/01/13 to 10/31/13

    Outputs
    Target Audience: This reporting period only consisted of analyzing and summarizing data. The ultimate target audience of these results are employees of the Cooperative Extension System nationally. Changes/Problems: The volume and diversity in data received from the online surveys, along with unexpected survey respondent types necessitating changes in presentation of results, some analyses are still being run. Also, there is much more data than can be reported in this system so I had specified that larger reports will be submitted to the National Program Leader at NIFA-USDA prior to further distribution and publishing. What opportunities for training and professional development has the project provided? Nothing Reported How have the results been disseminated to communities of interest? Nothing Reported What do you plan to do during the next reporting period to accomplish the goals? Summaries of all data will be submitted to NIFA-USDA for review. Journal articles will be prepared for submission to a peer-reviewed scholarly publications.

    Impacts
    What was accomplished under these goals? For several years, the public media has shed light on a resurgence of public interest in home food preservation. Cooperative Extension (CES) specialists and educators have been citing a tremendous increase of interest in the same as well as starting small processed foods businesses. The CES can continue to build on its legacy in home food preservation and provide a national leadership role to meet clientele demand for assistance in home and small-scale food processing and preservation. At the same time as public interest is expanding rapidly, the Cooperative Extension System (CES) is experiencing significant budget cutbacks in many states and reduction of staff to meet clientele needs. Surveys sent to various types of CES administrators and educators, as well as a review of landgrant university Extension websites, both reveal that the delivery of these programs varies widely in staffing to conduct the programs, types of programs offered, and online presence of resources from state to state. However, the results also indicate numerous very active programs and efforts to meet clientele demand. The results indicate that most partners in the CES still value the mission to conduct food preservation programming, that resources to do so are very tight in most states, and that there is room for additional capacity building in home and small-scale food processing and preservation. Goal 1. Conduct a nationwide Internet-based survey of CES personnel to assess types of programming currently conducted in home food preservation, staffing that supports these programs, needs for additional resources, and states' interest in continuation of coordinated national leadership for some functions in food preservation programming. Three surveys were administered via email to the Cooperative Extension System at landgrant universities in May through June 2013. Original instruments had been developed and pilot tested for three target audiences: Extension Directors and Administrators, State Program Leaders in FCS, and State and County Extension educators. Only one response was received for State Program Leaders, so that response was merged with the Directors and Administrators questionnaire, since most questions were duplicated and approximately 26% of the 34 responses to that survey were Program Leaders already. Another 20% had other jobs (state specialist, county agent, department head, etc.) and 53% of responses were from the intended role of Director or Administrator. There is a variety of employee types reported as to how staffing for home food preservation programs is handled, with 41% of respondents indicating the presence of state specialists and 50% indicating they do not have agents addressing this in every county. 10% indicated county or area agents specializing in this content. Over 80% expect that demand for programs in home food preservation and for food entrepreneurs will increase in the next 2-3 years. 50% indicated they were not familiar with the National Center for Home Food Preservation website. Only 2 respondents indicated willing to provide financial support for the NCHFP. 15 disagreed and 17 indicated “not sure.” 626 responses were received to the state and county educator survey although not all questions were answered by each respondent. The vast majority (90%) hold various county educator positions; only 5% identified as state specialists. About 60% of respondents work with volunteers in home food preservation programming, but about 17% actually offer Master Food Preserver programming. Only 70% indicate they have a state subject matter specialist in food preservation. A large majority of programming consists of home food preservation content while about 20-35% is oriented to small food entrepreneurs. About 70% of county educators are at least familiar with the National Center for Home Food Preservation resources and website; 10% indicated no awareness. About 85% of educators expect demand in home food preservation or assistance to small entrepreneurs to increase in the next 2-3 years, while about 13-15% expect it to at least stay the same. Many open-ended comments speak to the value of a National Center for Home Food Preservation. Goal 2. Conduct a nationwide scan of publicly available (Internet) CES information in home food preservation and resources for food entrepreneurs. Two staff members unfamiliar with the landgrant and Cooperative Extension system independently randomly sampled approximately 25 university websites for resources in the areas of home food preservation and starting a small food business. This sampling and review was conducted to determine categories on which to rank all landgrant websites on these topics. Websites for 109 landgrant institutions were then systematically reviewed against two checklists. One contained categories of programs offered (workshops for food business entrepreneurs, workshops for home food preservers, hands-on workshops or demonstrations advertised, online studies available, etc.). The other checklist looked at types of educational materials available, such as free or for-sale print publications, lesson plans, slides, newsletters, social media links, and audio recordings. The review was conducted October-December 2012 and then repeated in April-May 2013 since these websites tend to be fluid in location (URL) and are frequently changing in content. Summary lists are current as of May 2013. Users could tell through websites that half the states offer some type of Extension educational presentations advertised on the site and over half (33 institutions) offer demonstration and/or or hands-on workshops in home food preservation. (These numbers represent what was found on a state Extension website and during the review period only.) There was also web-based information on these sites about state master volunteer programs in this content area (food preserver, food safety or food educator) for 13 institutions. At least 40 sites offer free publications in home food preservation off the Internet, although the number and titles are quite variable. For food entrepreneurs, web-based information offering process approval was evident for 9 institutional sites; 25 offer food product testing and analysis services. Another 20 institutions offer assistance with nutrition labels. 47 institutions offered trainings for small business, including the Better Process Control School. 19 offer pilot plant or test kitchen services. Overall 26 websites offered a section targeted to food entrepreneurs. Referrals to regulatory resources are made to FDA by 28 sites and to USDA by 26 sites.

    Publications


      Progress 07/01/12 to 06/30/13

      Outputs
      Target Audience: Surveys were sent to, and therefore contacts made through emails with, Extension Directors and Administrators, as obtained from the NIFA-USDA online listing Extension FACS Program Leaders, as maintained on a listserv by NIFA-USDA Extension Specialists in Foods and Nutrition, as maintained on a listserv by NIFA-USDA Membership of NEAFCS through their listserv Changes/Problems: Nothing Reported What opportunities for training and professional development has the project provided? Nothing Reported How have the results been disseminated to communities of interest? Nothing Reported What do you plan to do during the next reporting period to accomplish the goals? Findings will be analyzed and summarized and provided to USDA-NIFA program leader. Upon approval, the findings and recommendations will be prepared for submission to IFT or IAFP for presentation at their 2014 annual meeting in fall 2013. As appropriate to the annual meeting guidelines and timeline, then they will be submitted to a peer reviewed scholarly publication. A project summary will also be distributed electronically back to the contacts surveyed in the CES, consisting of state administrators, state faculty and county faculty. In addition, the summary will be made available on the National Center for Home Food Preservation website.

      Impacts
      What was accomplished under these goals? 1. Online survey instruments for three groups of Cooperative Extension employees were developed, reviewed and pilot-tested, and then released in May 2013. Participation was requested from three groupings of employees: Directors and Administrators, FACS Program Leaders, and State Specialists/County Educators (as one group). Each grouping received its own version of the survey. FACS Program Leaders were requested to send a request and separate link to County or area educators; State specialists were requested to share the survey link with others in their universities working in this program area but not on the listserv used. The closing date of the survey is set for June 14. Data will then be analyzed and summarized. 2. The environmental scan of landgrant Extension websites supporting outreach to small food business entrepreneurs was completed. The data (website contents) are being summarized and described in preparation for the final report. The work involved first determining what criteria to include in describing these websites and Extension services in each state and then reanalyzing (reviewing) each site and collecting data against those final criteria. The purpose has been to describe what educational services and products are available, not to evaluate website usability or presentation characteristics. 3. The environmental scan of landgrant Extension websites supporting outreach in home food preservation is being updated and finalized in June 2013. Data will be summarized and described for the final report. The work involved first determining what criteria to include in describing these websites and Extension services in each state and then reanalyzing (reviewing) each site and collecting data against those final criteria. The purpose has been to describe what educational services and products are available, not to evaluate website usability or presentation characteristics.

      Publications


        Progress 07/01/11 to 06/30/12

        Outputs
        OUTPUTS: 1. Three national survey instruments to be administered to various administrators and faculty in the Cooperative Extension System have been finalized and approved by the IRB. The instruments have been loaded into an online program for administration and data collection (Qualtrics) and are being tested. Invitations/requests for responses should be disseminated in August 2012. 2. The environmental scan of Extension resources in food processing and preservation available on the Internet has been started. Data are still being collected and a summary system for organization of findings is being developed. PARTICIPANTS: This project has involved work with a graduate assistant in foods and nutrition. Additional collaborators have included the consultant named in the proposal, Carol Schlitt of Savory Solutions, two Extension administrators for informal feedback on survey instruments, and one part-time Extension program assistant for reaction to survey questions as they were being developed. TARGET AUDIENCES: Nothing significant to report during this reporting period. PROJECT MODIFICATIONS: Nothing significant to report during this reporting period.

        Impacts
        At this time, data collection for all objectives is still in process. The original survey instruments have been developed.

        Publications

        • No publications reported this period