Source: UNIV OF HAWAII submitted to NRP
HOW TO MOTIVATE PARENTS TO PROMOTE INTAKE OF CALCIUM RICH FOODS AMONG EARLY ADOLESCENTS
Sponsoring Institution
National Institute of Food and Agriculture
Project Status
COMPLETE
Funding Source
Reporting Frequency
Annual
Accession No.
0224361
Grant No.
(N/A)
Cumulative Award Amt.
(N/A)
Proposal No.
(N/A)
Multistate No.
W-2003
Project Start Date
Oct 1, 2008
Project End Date
Sep 30, 2013
Grant Year
(N/A)
Program Code
[(N/A)]- (N/A)
Recipient Organization
UNIV OF HAWAII
3190 MAILE WAY
HONOLULU,HI 96822
Performing Department
Human Nutrition, Food & Animal Sciences
Non Technical Summary
Osteoporosis begins in early adolescence during the period of peak bone acquisition.Previous research from W-1003 has identified several relevant factors that positively influence early adolescent's consumption of calcium rich food. Research is needed to develop, test and measure the effectiveness of messages based on these factors that motivate parents to promote early adolescent's consumption of calcium rich foods.
Animal Health Component
(N/A)
Research Effort Categories
Basic
(N/A)
Applied
(N/A)
Developmental
(N/A)
Classification

Knowledge Area (KA)Subject of Investigation (SOI)Field of Science (FOS)Percent
70360201010100%
Goals / Objectives
Segment parents into homogenous subgroups based on promotion of CRF to early adolescents. Explore motivations and/or perceived benefits and barriers underlying parental factors which include making CRF available, encouraging intake of CRF, setting expectations for beverage consumption, and role modeling intake of CRF to early adolescents. Identify relevant messages and delivery methods that will motivate parents to promote CRF to early adolescents.
Project Methods
In order to segment parents into groups to allow for effective tailored intervention, survey data previously collected will be used. To explore motivations, a convenience sample of parents will be obtained, and nominal group technique will be used to explore and prioritize strategies.To identify relevant messages and delivery methods, focus group methods will be used to pilot test message versions and illustrated with photographs or pictorial presentations.

Progress 10/01/08 to 09/30/13

Outputs
Target Audience: The target audience of this project was parents of early adolescent aged children. Changes/Problems: Nothing Reported What opportunities for training and professional development has the project provided? Increased understanding of the role of nutrition in early adolescence and its impacts on future chronic disease outcomes. How have the results been disseminated to communities of interest? Presented findings at Experimental Biology Annual Meeting. San Diego, CA, April 2012. What do you plan to do during the next reporting period to accomplish the goals? Nothing Reported

Impacts
What was accomplished under these goals? Able to recruit parents of early adolescents to participate in focus groups, and determine their perceived benefits for making CRF available, Enabled messaging to be developed that will be used to develop a social marketing campaign targeted to this demographic.

Publications

  • Type: Conference Papers and Presentations Status: Published Year Published: 2012 Citation: Wong, S., Gunther, C., Reicks, M., Richards, R., Bruhn, C., Cluskey, M., Misner, S., Watters, C., and Bellajos, M. (2012) Perceptions of Key Parental Benefits from Practices that Promote Intake of Calcium-Rich Foods and Beverages (CRF/B) in Preadolescent Children. Experimental Biology Annual Meeting. San Diego, CA, April 2012.


Progress 10/01/11 to 09/30/12

Outputs
OUTPUTS: Deveoloped and presented a poster:Wong S, Gunther C, Reicks M, Richards R, Bruhn C, Cluskey M, Misner S, Watters C, Bellajos M. Perceptions of Key Parental Benefits from Practices that Promote Intake of Calcium-Rich Foods and Beverages (CRF/B) in Preadolescent Children. Experimental Biology Annual Meeting. San Diego, CA, April 2012 PARTICIPANTS: Christine Bruhn - UC Davis Miriam Ballejos - Washington State U. Scottie Misner - U. of Arizona Kay Hongu - U. of Arizona Siew Sun Song - Oregon State U. Rickelle Richards - BYU Marla Reicks - UMN Debbie Maddy - Oregon State U. Corilee Watters -University of Hawaii TARGET AUDIENCES: Parents of pre-adolescents PROJECT MODIFICATIONS: Nothing significant to report during this reporting period.

Impacts
Educational posters were developed to depict and communicate findings from the study.

Publications

  • No publications reported this period


Progress 10/01/10 to 09/30/11

Outputs
OUTPUTS: Accomplishments Attended annual general meeting major focus of this annual meeting was discussing the qualitative (Nominal Group Technique/Focus Group) and sociodemographic data collection and analysis. Nearly all sites had completed data entry at the time of the annual meeting. The top benefits for parents in relation to making calcium-rich foods and beverages (CRF/Bs) available, setting rules/expectations about consuming CRBs, and role modeling the consumption of CRF/Bs were discussed. The focus group transcripts were partially analyzed by each site; facilitators and barriers from each script (availability, rules/expectations, role modeling) were reported and similar findings were noted between sites. Collectively, the NGT and FG results were used as formative information about how messaging to parents should be developed. A marketing expert - Kathryn Stoppel, Director of Communications, College of Public Health and Human Sciences - presented information on how to approach message development. Based on her presentation and a presentation by a W-2003 member (Miriam Ballejos), NGT/FG data results were summarized into creative briefs for each script. Early adolescence (ages 10-13 years) is a critical period in the lifecycle for bone mineralization. Peak bone density can occur as early as 16 years of age for the hip, and mid-20's for other bones. Adequate calcium intake during this time of growth is crucial to ensure bone health in later life. However, studies indicate that early adolescent children consume only 60 to 80% of the 1300 mg Adequate Intake level of calcium recommended by the Institute of Medicine. These data indicate that American children are at risk for osteoporosis later in life, with its associated health risks. Asian, Hispanic and non-Hispanic White populations face a higher risk of developing osteoporosis, and thus prevention is key for these groups. The W-2003 project is focused on how to motivate parents to promote intake of calcium-rich foods and beverages in their early adolescents. Specifically, the current project is aimed at developing tailored messages to help parents encourage the intake of calcium rich food and beverages among their children. The nature of the project (i.e., multi-state) allows for a sampling across a spectrum of race/ethnic groups, increasing the generalizability of the results. To date, 18 NGT/FG sessions (n>6 participants in each session) and 5 FG only sessions (n<6 participants at each session) were conducted across 7 states (AZ, CA, HA, MN, OH, OR, UT). The total sample size was 156 and by script: availability (n=46); rules/expectations (n=52); role modeling (n=58). PARTICIPANTS: Dr. Watters worked in collaboration with graduate student Dalton Cheung, RD to collect focus group data. TARGET AUDIENCES: The information from this project may be used to design more effective osteoporosis prevention programs, tailored to Asian, Hispanic, and non-Hispanic White families with early adolescents. Early adolescents in these racial/ethnic groups are at higher risk for osteoporosis, and a critical period during the lifecycle for bone growth is early adolescence. PROJECT MODIFICATIONS: Nothing significant to report during this reporting period.

Impacts
Completed NGT/FG data collection for HI. NGT/FG data were analyzed to develop creative briefs that will be used in the next step of developing messages for parents of early adolescents based on their responses about barriers and motivators of making CRFs available, having rules/expectations about consuming CRFs, and role modeling the consumption of CRFs. The information from this project may be used to design more effective osteoporosis prevention programs, tailored to Asian, Hispanic, and non-Hispanic White families with early adolescents. The data from this project will serve as the basis for future research, which will seek to explore novel approaches to positively influence families in encouraging, role modeling and providing access to healthy, calcium-rich foods and beverages for their early adolescent children.

Publications

  • No publications reported this period