Source: N Y AGRICULTURAL EXPT STATION submitted to NRP
TECHNOLOGY COMMERCIALIZATION: AN OPTIONAL BUT IMPORTANT LAST STEP OF RESEARCH AND DEVELOPMENT
Sponsoring Institution
National Institute of Food and Agriculture
Project Status
COMPLETE
Funding Source
Reporting Frequency
Annual
Accession No.
0223846
Grant No.
(N/A)
Cumulative Award Amt.
(N/A)
Proposal No.
(N/A)
Multistate No.
(N/A)
Project Start Date
Oct 1, 2010
Project End Date
Sep 30, 2012
Grant Year
(N/A)
Program Code
[(N/A)]- (N/A)
Recipient Organization
N Y AGRICULTURAL EXPT STATION
(N/A)
GENEVA,NY 14456
Performing Department
Geneva - Plant Pathology/Plant Microbe Biology
Non Technical Summary
Never more so than under the present economic recession are universities viewed as important economic development engines through education and creation of new technologies. Land grant universities like Cornell have a historical role in economic development of those business sectors that fall under their land grant mission. However, the traditional land grant mission has supported the direct transfer of technology to those who can utilize it with little consideration of the need or benefit of commercializing that technology. We must help those scientists who have spent their career as land grant university researchers to understand that by giving technological advances away is, in many ways, counterproductive because unprotected intellectual property has little commercial value to business. We must educate and provide those open to these ideas with the level of support to spin out technologies with commercial and economic development value. We must accelerate the process by securing an initial level of funding to move these nontraditional alliances to a point where traditional funding agencies and organizations are willing to support the solution development. And, when commercialization occurs, there must be a nurturing environment to support new business ventures, especially when such ventures spin out from university laboratories. When the university research enterprise creates new technologies, it has the option of protecting any intellectual property associated with the technology, or distributing the new technology freely to those who wish to use it. The decision about how to share new technology is based on the uniqueness of the technology and whether it can be protected by patent or copyright. This decision is made by the university technology transfer office (TTO). Some researchers may be reluctant to protect new technologies because it seems to run counter to the land grant mission. Also, researchers often do not fully understand the potential of their technology or have no knowledge/interest to develop it beyond the lab bench or field plot. Working with Cornell University's TTO, we propose to assist researchers to assess the commercialization value of their technologies, old and new, and help them determine the proper steps to advance their technology. We will also provide analogous assistance to NYS entrepreneurs in the food and agriculture sectors who have viable technologies that have commercial value. Assistance will be in the form evaluation of the commercial value of the technology, finding potential markets, collaboration with the TTO, and guidance in the wide range of technical services that are available for product development.
Animal Health Component
(N/A)
Research Effort Categories
Basic
(N/A)
Applied
(N/A)
Developmental
(N/A)
Classification

Knowledge Area (KA)Subject of Investigation (SOI)Field of Science (FOS)Percent
9037410301040%
9037410302060%
Goals / Objectives
Goals: Working with Cornell University's technology transfer office (CCTEC), we propose to assist researchers to assess the commercialization value of their technologies, old and new, and help them determine the proper steps to advance their technology. We will also provide analogous assistance to NYS entrepreneurs in the food and agriculture sectors who have viable technologies that have commercial value. Assistance will be in the form evaluation of the commercial value of the technology, finding potential markets, collaboration with CCTEC, and guidance in the wide range of technical services that are available in NYS for product development. Objectives: 1. Assist university researchers to understand the value and benefit of commercializing their respective technologies and guide researchers through the process of moving the technologies toward commercialization, including help in market identification and assessment for the technology, seek out resources to facilitate the final technology development. (Research component) 2. Assist agricultural and food entrepreneurs assess the value of their technology, educate them about the process of developing their technology, and identify potential technological assistance to aid in the development their product. Outcomes: It is anticipated that faculty and staff who receive services from this project will have a better understanding of the role of technology commercialization in an agricultural college; they will fully understand the process of timely technology disclosure; and they will be more likely to self-identify new technologies arising from their research. For NY entrepreneurs and innovators who are engaged in development of new technologies for food and agriculture, there will be direct benefits from this project ranging from technology evaluation to identification of business support services that can directly assist commercialization. On a broader scale the impact is three-fold. First, university-based research programs will be more effective as a result of new commercialization. Second, new technology products will make the food and agriculture industries more efficient and productive. Third, new products will be manufactured by new or established companies and will result in new jobs and generate more revenue for those companies.
Project Methods
The initial contacts in Geneva have been completed under the previous grant; in Ithaca, introduction to departments will be done through seminars followed by consultations with faculty and staff who self-select themselves as candidates for the program. Private entrepreneurs and innovators will be referred to us through various sources, including the Farm Viability Institute, Food Venture Center, and county extension educators, especially agricultural economic development specialists. All those with whom we deal will receive the following: 1 Technology Review: We will guide the university personnel and entrepreneurs and innovators (UP-EI) in performing an evaluation of the technology. UP-EIs will receive first-hand experience in the type of quick analysis used within industry. 2 Technology Development Training: Together with the UP-EI we will define a technology development plan matched to potential commercial applications and how the technology would cater to those requirements. 3 Technology Opportunity and Intellectual Property Analysis: We will guide the UP-EI in defining the potential and limitations of the technology in terms of its fit to the identified commercial applications, as well as patents that may preclude the technology from reaching markets. 4 Technology Development Mentoring: We will guide the UP-EI on the overall commercialization process, allowing first-hand experience with the level of considerations involved in managing the process. The mentoring process will continue as the concept advances into the next phase of the development process.

Progress 10/01/10 to 09/30/12

Outputs
OUTPUTS: We have addressed commercialization of technologies that will have an impact on the agriculture and food industries. This has been accomplished by focus on two sources of technology innovation: faculty and research programs within the College of Agriculture and Life Sciences (CALS) at Cornell University and start-up businesses in New York that market new agriculture and food products or advance a new technology derived from or of benefit to agriculture and food. We have reached out to both groups and in so doing have identified important challenges to technology commercialization among both audiences. We have also shared this information with faculty in CALS and with economic development agencies in western New York. Outcomes from these activities included seminars for faculty to help them understand the appropriateness of commercializing their research and to help them understand the steps to commercialization within the university structure. In recent years the university's technology transfer office has endeavored to improve, standardize and streamline processes to protected and commercialize new technologies. Faculty have not been fully aware of or understand these policy changes, and that is an objective we have fulfilled. We have also helped faculty identify and refine ideas of technologies that have commercialization potential. We have collaborated on eight such technologies within CALS. Similarly we have helped external entrepreneurs who have developed new agriculture and food technologies. This includes technology assessment, market assessment, identification of technical expertise, and identification of synergies with other businesses or researchers. Assistance like ours is not generally available and can make the difference between successful commercialization and business failure. Finally, it is critical that institutions, organizations and state agencies that focus on economic development understand how new agriculture and food businesses can be an important new business development sector. PARTICIPANTS: Individuals: Robert Seem is the PI and a professor of plant pathology who has additional responsibility in agricultural economic development. He oversees the project and provides expertise to faculty and entrepreneurs on technology transfer. William Romig, Ph.D. and principle in Mid-Atlantic Perishable Commodities Services, LLC, provides consulting to faculty and entrepreneurs on business potential and start-up. Collaborators: Cornell Agriculture & Food Technology Park Corp., a not-for-profit economic development organization, and its executive director, Susan Noble provide business development opportunities for start-up in food and agriculture. Partner Organizations: The Cornell Center for Technology Enterprise & Commercialization collaborates in the technology transfer of university-related technology. TARGET AUDIENCES: The primary target audience is university faculty, students and staff who have interest in commercialization technology arising from their research programs. We also reach out to individuals and entrepreneurs who are developing new technology and enterprises in the food and agriculture business sector. An additional audience includes economic development organizations and agencies within New York where we educate and encourage the inclusion of food and agriculture businesses within their outreach efforts and program support. PROJECT MODIFICATIONS: Nothing significant to report during this reporting period.

Impacts
Within the structure of Cornell University's College of Agriculture and Life Sciences there is ample opportunity for commercialization of new technologies. In some cases, especially among younger faculty, there exists clear interest in commercialization, but there also remains untapped opportunity for commercialization at all levels within CALS. In the private sector there are many emerging opportunities for commercialization of new technologies, but there is a serious lack of technical assistance (potentially available from area colleges and universities). Food and agriculture is and will continue to be an important component of regional economic development and can be considered an opportunity for innovation. Based on our two years of work with faculty, business entrepreneurs and support agencies (university, government and private agencies), we have drawn the following conclusions: 1) Lack of a culture that focuses on commercial benefit - commercial potential needs to be evaluated at an early stage that will allow for changes in direction for enhancement of commercial application and for intellectual property enhancement and protection; 2) Insufficient funding for early development work beyond concept - outputs of early commercial evaluation would be the prioritization for financial support; 3) Lack of interest (or very cautious) by the scientist in becoming an entrepreneur or participating in a start-up company; if Cornell is truly interested in commercializing the outputs of its faculty, the faculty member must feel comfortable that his efforts will be recognized; 4) Lack of support or incentives (for inventor) for the economic development of specific technology; 5) Scarcity of investor interest in food and agricultural economic development; in general food and agriculture innovations do not attract the interest of investors; 6) Lack of a multidisciplinary task team which is accountable for the successful start-up of new companies based on technology formulated within the university system; a multidisciplinary team would include representatives from business management, intellectual property, grant preparation, financial etc.; the University is excellent in teaching and passing along necessary information but for a start-up company to be successful, faculty members must be actively and hands-on involved in the efforts to establish a new business. 7) A vision for the food and agriculture industry in NYS that would leverage the strengths and capabilities of the University and the food and agricultural industries within the state.

Publications

  • No publications reported this period


Progress 10/01/10 to 09/30/11

Outputs
OUTPUTS: Our initial objective was to assist university researchers in understanding the value and benefit of commercializing their respective technologies, and guide researchers through the process of moving the technologies toward commercialization, including help in market identification and assessment for the technology, and seek resources to facilitate the final technology development. This objective focused on the College of Agriculture and Life Sciences with an outreach program to faculty, primarily through seminars and programs designed to engage faculty into discussion of the benefits of technology commercialization. In addition we work with faculty who either had ideas about technology commercialization or we "mined" researchers' portfolios by direct interviews. We also served as a general resource for faculty who have questions either about technology commercialization or more typically were seeking advice on the steps to take related to a technology they were developing. Our second objective was to assist agricultural and food entrepreneurs assess the value of their technology, educate them about the process of developing their technology, and identify potential technological assistance to aid in the development their product. Activities to fulfill this objective were derived either from previous contacts made in the course of past work, or where persons were directed to us by extension educators, The Technology Farm (Cornell Agriculture & Food Technology Park) or other faculty. In this case we have advised start-up businesses on potential markets, regulatory processes, capital sources and product testing. Activity within the second objective has been limited in comparison to the first objective because we feel there is greater impact to be derived from technology commercialization arising from research programs. All of our activities are done in coordination with the Cornell Center for Technology, Enterprise and Commercialization as well as the college's Business Development officer. PARTICIPANTS: Individuals: Robert Seem is the PI and a professor of plant pathology who has additional responsibility in agricultural economic development. He oversees the project and provides expertise to faculty and entrepreneurs on technology transfer. William Romig, Ph.D. and principle in Mid-Atlantic Perishable Commodities Services, LLC, provides consulting to faculty and entrepreneurs on business potential and start-up. Collaborators: Cornell Agriculture & Food Technology Park Corp., a not-for-profit economic development organization, and its executive director, Susan Noble provide business development opportunities for start-up in food and agriculture. Partner Organizations: The Cornell Center for Technology Enterprise & Commercialization collaborates in the technology transfer of university-related technology. TARGET AUDIENCES: The primary target audience is university faculty, students and staff who have interest in commercialization technology arising from their research programs. We also reach out to individuals and entrepreneurs who are developing new technology and enterprises in the food and agriculture business sector. PROJECT MODIFICATIONS: Not relevant to this project.

Impacts
Within the college (CALS), three departmental seminars have been presented (Crops & Soils, Animal Science and Plant Pathology & Plant-Microbe Biology) about technology commercialization within the context of a land grant university. These presentations often generate one-on-one discussion about ideas or advice about steps to take in commercializing an idea. Some faculty remain skeptical about the motivations to commercialize a technology from their research. They are concerned that important research findings may be withheld pending exploration of commercial value and this represents a perversion of the land grant mission. Also, some are concerned that motivations to commercialize a technology relates more to personal gain than service to stakeholders. In both cases, it is the actions of a few that tend to taint the whole process of technology commercialization. We have assisted and advised researchers breeding tomatoes and small fruit, enologists exploring specialize vinegars, and pesticide spray technology. For one of these projects we have identified a major business that will now support further development of the technology and is bringing funding to the university in support of that work. A private company in the Finger Lakes is developing a human medicine technology based on an agricultural product, and we have assisted the company through the identification of manufacturers willing to invest in the product development, and assisted in the establishment of clinical trials to further test the product. In addition, potential venture capital has been identified. We also assisted the company in linking to the regional technology development center for executive management services. We feel all of the service we have been providing to technology commercialization within and outside of Cornell represents a new mission to serve the agricultural community in New York State.

Publications

  • No publications reported this period