Progress 12/15/08 to 12/14/13
Outputs
Target Audience: The target audience is the general public and especially that public exposed to exhibits at Disney World and Disneyland. Over the course of the past five years this is in excess of 25 million individuals. Changes/Problems:
Nothing Reported
What opportunities for training and professional development has the project provided? Approximately 25 million individuals were exposed to the content in the radio shows, website, magazine and interactive exhibit. How have the results been disseminated to communities of interest? The radio episodes are archived at Earth Sky and through iTunes. The magazines are still being distributed and reprinted on demand. The exhibit at Disney World is ongoing to an audience of 3-5 million visitors each year. What do you plan to do during the next reporting period to accomplish the goals?
Nothing Reported
Impacts
What was accomplished under these goals?
A series of radio episodes and video segments were conceived, produced and deployed by Earth Sky and shown at Walt Disney World. In addition an issue of Nanooze, a kid's science magazine was produced and distributed to 100,000 students in the US. These were used as the information base for informing the general public about the benefits and risks of nanotechnology.
Publications
- Type:
Other
Status:
Other
Year Published:
2009
Citation:
on exhibit at Walt Disney World, EPCOT.
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Progress 12/15/10 to 12/14/11
Outputs
OUTPUTS: 1. A series of six radio broadcasts were produced and heard across the EarthSky network and web site 2. An edition of the magazine Nanooze was produced featuring the promises and challenges of agriculture/nanotechnology/food, then distributed to 100,000 students 3. The radio series was used to produce six short videos and those are being broadcast at Walt Disney World and Disneyland with an annual audience of 5-7 million guests. 4. Ongoing studies are being conducted to determine the impact of these messages and individuals tend to be very much influenced by the tone of the message. PARTICIPANTS: Not relevant to this project. TARGET AUDIENCES: General public PROJECT MODIFICATIONS: none
Impacts
The public has little understanding of the core concepts of nanotechnology yet when pressed will express opinions on safety, appropriateness and value of nanotechnology to society. A coordinated effort to both inform the public and assess their awareness of nanotechnology is being carried out using a radio/video presentation format at a major theme park. A series of six EarthSky radio episodes were created using nanotechnology thought leaders from across the United States and Europe. A distribution of thought leaders was selected to represent the different positions on nanotechnology. Three of these 90 second interviews were selected for an extended presentation on the EarthSky website. The six radio episodes were broadcast in the Spring 2009 and also made available on iTunes and mobile distribution networks. An estimated 90 million impressions were created through these media. The website generated almost 2 million more impressions. Listeners had the opportunity to post comments on the website. The radio episodes were videofied with images and are being shown at a long-term exhibition, Take a Nanooze Break, Epcot, Walt Disney World Resorts and Nanooze Labs at Disneyland in Anaheim CA. An estimated 5-7 million guests interact with these exhibits each year. In addition an edition of Nanooze which featured the people being interviewed and the subject area was produced and distributed across the US to more than 100,000 students across K-12. Assessment of attitudes is being determined using small focus groups of students in a classroom setting. The results from a group of high school students suggests that the nature of the message (positive or negative) had a predominant impact on how they perceived the risk/benefit.
Publications
- Batt, C.A. (2011) Too Small to think (about) Materials Today, 14 (6) 238
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Progress 12/15/09 to 12/14/10
Outputs
OUTPUTS: The 2009 audio podcast series produced by Cornell University and EarthSky brought to light the fascinating, innovative and controversial topic of nanotechnology in agriculture. EarthSky worked closely with Cornell to produce a set of programs highlighting the potential advantages of agricultural nanotechnology as well as the risks involved. These programs were broadcasted on the EarthSky Network, to a global audience of millions, and posted on the EarthSky website earthsky.org to gauge public perception and acceptance of agricultural nanotechnology and nanotechnology in general. PARTICIPANTS: Nothing significant to report during this reporting period. TARGET AUDIENCES: Nothing significant to report during this reporting period. PROJECT MODIFICATIONS: Nothing significant to report during this reporting period.
Impacts
The series has been a great success, producing a significant number of impressions around the world through the various outlets of the EarthSky Network and will continue to create additional impressions in the months to come. EarthSky conducted six interviews with various nanotechnology experts and produced from these six 90 second audio pieces. Due to the great value and relevance to our audience, EarthSky also produced three 8 minute extended audio pieces and all 90 second pieces were translated into Spanish and released to the Spanish EarthSky Network, though not contracted to do so. Below is a brief look at the series impact in terms of impressions generated; a more detailed breakdown follows later in this report. Number of impressions created through the EarthSky Network 90 Million Number of impressions via earthsky.org 1,844,455
Publications
- No publications reported this period
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Progress 12/15/08 to 12/14/09
Outputs
OUTPUTS: A series of videos have been produced and disseminated through Earth Sky. PARTICIPANTS: Not relevant to this project. TARGET AUDIENCES: Not relevant to this project. PROJECT MODIFICATIONS: Not relevant to this project.
Impacts
A total of more than 75 million listeners have been impacted through distribution of the radio episodes through Earth Sky.
Publications
- see www.earthsky.org 2009
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