Progress 10/01/03 to 09/30/06
Outputs We successfully created a master brand, Azuluna, which stands for locally produced, high quality livestock products from animals kept on pasture. We branded and test marketed blue eggs, pasture based but milk-fed veal, lamb, and pork. Currently the eggs are being sold in a number of retail stores at a premium price. We have had under contract approximately 25 private producers of Azuluna veal and continue to see it successfully sold by a private distributor to high end restaurants and hotels under the Azuluna brand.
Impacts We recognize that farms are disappearing in New England faster than anywhere else in the country due to development pressure, higher costs of production, subsidized imports, and loss of supporting infrastructure. We were able to provide a way for family farmers to diversify and to provide local consumers with high quality local livestock products at premium prices. We were able to begin to reverse the trend of taking animals off of pastures and to develop sustainable pasture-based models in order to improve the quality of our soil.
Publications
- No publications reported this period
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