Progress 11/15/06 to 11/14/11
Outputs
OUTPUTS: The Morrison School of Management and Agribusiness at Arizona State University launched its USDA-sponsored International Agribusiness Fellows Program during fall 2007. We recruited six top-quality master's students in 2007 and 2008. Each student received 9 thesis and research credit hours by spending one semester performing research abroad. All but one student has completed his/her master's thesis and one student continued his studies in our Ph.D. program and was recently advanced to candidacy. Michelle Wolfe entered the program in 2007. She conducted research at the University of Kent where she studied consumer reactions to the avian flu outbreak in the UK and disseminated the results of her research at the WERE-72 meetings and at the 2010 AAEA meetings. She completed her master's thesis and degree program and accepted a position as treasury analyst for Apollo Group upon graduation. William Allender entered the program in 2007. He conducted research in Christchurch, New Zealand on brand loyalty, market diversion, market power, and commodity price inflation. He disseminated the results of his research at the 2009 AAEA meetings, the 2009 NEC-63 meetings, and the 2010 INFORMS Marketing Science Conference. He completed his master's thesis and degree program in 2009. He received the AAEA outstanding master's thesis of the year award. He is a doctoral candidate in our Ph.D. program. Jodi Smith began entered the program in 2007. She studied labeling regulations for wine in Australia, green marketing, and carbon emissions related to food production at the University of Adelaide's School of Agriculture, Food, and Wine in Australia. Jodi completed her master's thesis and degree program in 2009. Philip Manno entered the program in 2008. He studied sustainable water markets and the management of water applied to greenhouse growers at the University of Almeria in Spain. The results of his research were disseminated at the 2010 NCCC-134 Conference and at the 2012 Academy of Management meetings. Phil completed his master's thesis and degree program in 2010. Phil accepted a position in his family's business. Nicholas Lee entered the program in 2008. He studied food policies and their impact on poverty and food security in the Ukraine. His master's thesis was on brand management strategies and consumer preference with emphasis on the promotion of locally-grown produce. Nicholas completed his master's thesis and degree in 2010. John Hoglund entered the program in 2008. He studied at the University of Almeria in Spain where he translated a contingent valuation survey on erosion and designed a survey for grocery stores in Almeria, collecting data on the willingness to pay for olive oil based on price, country of origin, locally grown, and organics. John completed his capstone project on the desire for organic grown olive oil. John completed all his coursework and expects to finish his thesis by 2013. John accepted a position with Pacific Gas & Electric in Northern California in 2010. PARTICIPANTS: Troy G. Schmitz, Associate Professor, Morrison School of Agribusiness & Resource Management, Arizona State University. George Seperich, Professor, Morrison School of Agribusiness & Resource Management, Arizona State University. Timothy Richards, Professor and Morrison Chair, Morrison School of Agribusiness & Resource Management, Arizona State University. William Nganje, Associate Professor, Morrison School of Agribusiness & Resource Management, Arizona State University. Mark Manfredo, Professor, Morrison School of Agribusiness & Resource Management, Arizona State University. Renee Hughner, Associate Professor, Morrison School of Agribusiness & Resource Management, Arizona State University. Jesus Bravo, former assistant professor, Morrison School of Agribusiness & Resource Management, Arizona State University now assistant professor of management at Washington State University, Richland. Paul Patterson, former Dean, Morrison School of Agribusiness & Resource Management, Arizona State University now associate Dean for teaching at Auburn University. Clifford Shultz, former professor and Marley Chair, Morrison School of Agribusiness & Resource Management, Arizona State University now Professor of Marketing at University of Chicago, Loyola. Andrew Fearne, professor of food marketing and supply chain management and director of the Dunnhumby Academy of Consumer Research, University of Kent, United Kingdom. Wendy Umberger, associate professor, School of Agriculture Food, and Wine, University of Adelaide, Australia. Rafael Canero Leon, professor, University of Almeria, Spain. TARGET AUDIENCES: Agricultural Economists Environmental Economists Natural Resource Economists USDA Agricultural Marketing Service USDA Economic Research Service American Agricultural Economics Association Western Agricultural Economics Association Australian Agricultural Economics Association National Agricultural Marketing Association Arizona Food Marketing Alliance Academy of Management INFORMS Marketing Science NCC-134 NEC-63 WERA-72 Industrial Organization Specialists Other Academic Journals & Organizations Organizations involved in international development Organizations involved in marketing and trade PROJECT MODIFICATIONS: Nothing significant to report during this reporting period.
Impacts
The project was successful in recruiting six high-caliber students to the Morrison School to study agribusiness and international trade policy. The project was also successful in aiding in the professional development of all six students. All students had an opportunity to participate in a study abroad experience, which has broadened their understanding of various cultures and international agribusiness. Most fellows became actively engaged at many professional conferences and meetings which further enhanced their professional development. Most of the students were able to find high paying jobs at several companies as a result of their fellowship experience. In addition, conference proceedings and academically peer-reviewed articles have been published or have been accepted to be published in top-level agriculture-related journals. The project has had many positive impacts. It has enhanced the cohort of graduate students in the Master of Science program in Agribusiness & Resource management at Arizona State University. It has enhanced the research programs of faculty working with the fellows. It has aided in the professional development of the fellows, who are either have, or are prepared to assume leadership roles in the international agricultural community. It has helped promote more international collaborative research efforts for faculty members in the Morrison School of Management and Agribusiness. Research performed by these students has served to inform the international agribusiness community by generating improved knowledge in several areas, including: international development, international trade, food safety, sustainability, organic produce, consumer behavior, consumer willingness to pay, and welfare.
Publications
- Manno, Philip. "Water markets in Almeria, Spain: Understanding the Attitudes and Opinions of the Region's Greenhouse Growers Towards Water Trading." Morrison School of Agribusiness & Resource Management, Arizona State University, M.Sc. Thesis (2010).
- Manno, Philip, Jesus Bravo, Mark Manfredo, and Rafael Canero Leon. "Water Markets and Sustainable Water Use: Assessing Readiness for Organizational Change." Selected paper, Academy of Management Annual Meeting . Boston, August 2012.
- Richards, Timothy J., William J. Allender, & Steven Hamilton. "Commodity Price Inflation, Retail Pass-Through and Market Power" International Journal of Industrial Organization 30:(2012) 50-57.
- Nganje, William, Renee Hughner, Nicholas Lee. "State Branded Programs and Consumer Preference for Locally Grown Produce," Agricultural and Resource Economics Review, 40/1 (April):1-10, 2011.
- Smith, Jodi. "Can Green Marketing Play a Role in Purchase Intensions A Study of Australian Cask Wine Consumers." Morrison School of Agribusiness & Resource Management, Arizona State University, M.Sc. Thesis (2009).
- Wolfe, Michelle. "U.K. Consumers' Reaction to Food Scare and Preferences for Turkey Products with Price Promotion Strategies." Morrison School of Agribusiness & Resource Management, Arizona State University, M.Sc. Thesis (2008).
- Wolfe, Michelle B., William Nganje, Paul Patterson. "U.K. Consumers' Reaction to Food Scares for Turkey Products with Price Promotion Strategies." WERA-72 Annual Meeting, Las Vegas, June 7-9, 2009.
- Wolfe, M., Stressman, S., and Manfredo, M.R. "The Acquisition of IBP by Tyson Foods in 2001: Pre- and Post-Merger Financial Performance." American Journal of Agricultural Economics 93(2011): 642-647.
- Allender, William J. "Brand Loyalty and Price Promotion Strategies: An Empirical Analysis." Journal of Retailing. Forthcoming 2012.
- Allender, William J. "Brand Loyalty and Equilibrium Promotion Strategies." Morrison School of Agribusiness & Resource Management, Arizona State University, M.Sc. Thesis (2009).
- Allender, William J. and Timothy J. Richards. "Measures of Brand Loyalty." Selected paper, American Agricultural Economics Association Annual Meeting, Milwaukee, WI, July 26-28, 2009.
- Allender, William J. and Timothy J. Richards. "Brand Loyalty and Equilibrium Promotion Strategies." Selected paper, American Agricultural Economics Association Annual Meeting, Milwaukee, WI, July 26-28, 2009.
- Allender, William J., and Timothy J. Richards. "Market Diversion and Market Power: California Eggs" Review of Industrial Organization 36 (2010): 37-57.
- Lee, Nicholas E. "Brand Management Strategies and Consumer Preference: A Look into Locally-Grown." Morrison School of Agribusiness & Resource Management, Arizona State University, M.Sc. Thesis (2009).
- Nganje, William, Renee Shaw Hughner and Nicholas E. Lee. "Identification of the Attributes of an Effective, Private-Sector Funded, State-Branding Program: The Case of Arizona Grown." USDA Agricultural Marketing Service(2009).
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Progress 11/15/07 to 11/14/08
Outputs
The Morrison School of Management and Agribusiness launched its fellows program during fall 2007. It advertised the availability of the fellowships through the American Agricultural Economics Association's newsletter and through direct mailings to department chairs and deans in colleges of agriculture. The Morrison School has recruited six students into the International Agribusiness Fellows Program since its inception. These students are a various stages in their studies, and one has even completed her master's degree. Their backgrounds and academic accomplishments are reviewed below. Michelle Wolfe was recruited into the program during the 2007/08 academic year. During spring term of 2008, Michelle conducted research at the University of Kent, where she worked with Dr. Andrew Fearne, professor of food marketing and supply chain management and director of the Dunnhumby Academy of Consumer Research. She conducted research on consumer reactions to the avian flu outbreak in the United Kingdom during February 2007. Michelle completed her master's thesis and master's degree program under the direction of Dr. William Nganje during the summer of 2008. William Allender began his studies at ASU in August 2007. He came to ASU from California Polytechnic State University where he was an agribusiness major. During spring 2009, William conducted research in Christchurch, New Zealand. He has been very productive as a fellow and has written, presented, and submitted several high quality papers working with Dr. Tim Richards. Mr. Allender will complete his thesis work during summer or fall 2009. Jodi Smith also began her studies in August 2007. She joined ASU from West Virginia University. During fall 2008 she conducted research at the University of Adelaide's School of Agriculture, Food, and Wine in Australia. She is conducting research on labeling regulations for wine in Australia and is collaborating with Dr. Wendy Umberger. Ms. Smith has also conducted research on carbon emissions related to food production and distribution. Ms. Smith will complete her thesis work during summer 2009. Nicholas Lee was awarded a fellowship for the 2008/09 academic year. He is interested in food policies and their impact on poverty and food security. He holds a bachelor's degree in finance and international business from Washington State University. Mr. Lee will complete his thesis work on origin identification during the summer of 2009. John Hoglund was recruited into the program in August 2008. He is a graduate from the University of California-Berkeley, where he earned a B.A. in geography. John will study and conduct research at the University of Almeria in Almeria, Spain during fall 2009. He hopes to complete his thesis work during spring 2010. Philip Manno also joined the Morrison School in August 2008 as a fellow. He holds a B.S. in agribusiness markets and management from the University of Illinois. He will conduct research on commodity futures markets in Western Europe, while at the University of Almeria during fall 2009. He hopes to complete his thesis work during spring 2010 under the direction of Dr. Mark Manfredo. PRODUCTS: The fellows and faculty mentoring these students have developed several new research products that exist in a variety of forms. Ms. Wolfe completed her master of science thesis: Wolfe, Michelle B. "U.K. Consumers Reactions to Food Scare and Preferences for Turkey Products with Price Promotion Strategy." Unpublished M.S. thesis, Arizona State University, August 2009. Ms. Wolfe and Mr. Allender have been active in developing conference papers: Allender, William J. and Timothy J. Richards. "Measures of Brand Loyalty." Selected paper, American Agricultural Economics Association Annual Meeting, Milwaukee, WI, July 26-28, 2009. Allender, William J. and Timothy J. Richards. "Brand Loyalty and Equilibrium Promotion Strategies." Selected paper, American Agricultural Economics Association Annual Meeting, Milwaukee, WI, July 26-28, 2009. Wolfe, Michelle B., William Nganje, Paul Patterson. "U.K. Consumers Reaction to Food Scares for Turkey Products with Price Promotion Strategy." WERA-72 Annual Meeting, Las Vegas, June 7-9, 2009. Mr. Allender, along with his advisor, Dr. Tim Richards also have a paper under a second round review at a top academic journal: Richards, Timothy J. and William Allender. "Collusion in the U.S. Egg Industry: Empirical Evidence." Unpublished mimeo, Arizona State University, September 2008. OUTCOMES: Recruitment: The project has been successful in recruiting high caliber students to the Morrison School to study agribusiness and international trade policy. Professional Development: The project has been successful in aiding in the professional development of the students. Nearly all have had an opportunity to participate in a study abroad experience, which broadens their understanding of various cultures and international agribusiness. Several of the fellows (Allender, Lee, and Wolfe) have been actively attending professional meetings (AAEA Annual Meeting, 2009 and 2009), further enhancing their professional development. DISSEMINATION ACTIVITIES: The fellows participating in this project are disseminating, with the aid of their advisors, their research results through various outlets, including academic conferences and academic publications. FUTURE INITIATIVES: The Morrison School is using its experiences with this project to strengthen its collaborative relationship with all of the institutions with whom the fellows visited. This will help advance future research initiatives and international study opportunities for our students.
Impacts
The project has had three primary impacts. One, it has enhanced the cohort of graduate students in the Master of Science in Agribusiness at Arizona State University. Two, it has enhanced the research programs of faculty working with the fellows. Three, it has aided in the professional development of the fellows, who are now prepared to assume leadership roles in the international agricultural sector.
Publications
- No publications reported this period
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