Source: MISSISSIPPI STATE UNIV submitted to
RURAL E-COMMERCE EXTENSION INITIATIVE: A NATIONAL DEMONSTRATION PROJECT
Sponsoring Institution
National Institute of Food and Agriculture
Project Status
TERMINATED
Funding Source
Reporting Frequency
Annual
Accession No.
0203410
Grant No.
2005-45064-03212
Project No.
MIS-601120
Proposal No.
2007-04026
Multistate No.
(N/A)
Program Code
WO
Project Start Date
Jul 1, 2005
Project End Date
Jun 30, 2010
Grant Year
2006
Project Director
Beaulieu, L. J.
Recipient Organization
MISSISSIPPI STATE UNIV
(N/A)
MISSISSIPPI STATE,MS 39762
Performing Department
SOUTHERN RURAL DEVELOPMENT CENTER
Non Technical Summary
There is a need to strengthen the delivery of quality e-commerce educational programming to small and micro-businesses in rural America. The project is/will advance the outreach capacity of our nation's land-grant university system with regard to the delivery of high quality e-commerce educational programming.
Animal Health Component
(N/A)
Research Effort Categories
Basic
(N/A)
Applied
(N/A)
Developmental
100%
Classification

Knowledge Area (KA)Subject of Investigation (SOI)Field of Science (FOS)Percent
6026010303050%
6046010303050%
Goals / Objectives
The Southern Rural Development Center (SRDC) has served as the coordinator of the Rural E-Commerce Demonstration Project since its inception in FY2003. This important effort is designed to advance the outreach capacity of our nations land-grant university system with regard to the delivery of high quality e-commerce educational programming. The SRDC has made significant progress over the past year in further advancing the quality of e-commerce activities within the nations Cooperative Extension Service system. In so doing, it is helping strengthen the delivery of quality e-commerce educational programming to small and micro-businesses in rural America.
Project Methods
There are several activities that the SRDC will initiate, coordinate, or help support over the coming fiscal year. They include maintaining its investment in the e-commerce work of the Mississippi State University Extension Service, conducting peer review of key e-commerce educational curricula, preparing educational projects for use by Extension educators, converting educational products for e-Extension application, revising the SRDC-hosted e-commerce website, continuing the bi-monthly e-news newsletter, maintaining the advisory committee, continuing with the competitive grants program, and expanding e-commerce training to the northeast and north central regions.

Progress 07/01/05 to 06/30/10

Outputs
OUTPUTS: The Southern Rural Development Center has housed the National e Commerce Extension Initiative since its inception in FY2003. This important effort is designed to advance the outreach capacity of our nation's land grant university system with regard to the delivery of high quality e commerce educational programming. The SRDC has made significant progress in the monitoring of on-going research projects, keeping interested parties up to date with a bi monthly news publication and the development and publication of online learning modules that have further advanced the quality of e commerce education materials offered by the nations Cooperative Extension Service. At Present the National e Commerce Initiative offers ten online learning modules, all of which were researched and produced with subawards made available through this funding. This funding will also produce five more online learning modules that are in development and scheduled for release this year. They are: Web Presence Strategies for Small Communities and Local Governments; Using Social Networking Tools to Enhance Small Businesses; Search Engine Optimization Strategies; Guarding Against the Potential: Security and Back Office Concerns; and E Commerce Professional Development: Bringing Educators to the Table. In addition, the National e Commerce Extension Initiative hosted two series of Webinars for Extension Educators and all interested parties. For fall of 2008, five Webinars were presented and ninety five Extension and other interested parties participated. In fall of 2009, four Webinars were presented and one hundred twenty five participants registered. Each series spotlighted the online learning curriculums developed during the respective year and offered on the National e Commerce Extension Initiative Web site. These Webinars were conducted by the authors of the research that guide the creation of these online modules. Lastly, this year saw the development of both a library of resources and an a functional tutorial section that were both added to the National e Commerce Extension Initiative Web site as a means to create a continuum of educational resources through supplementation of the existing online learning modules. PARTICIPANTS: Participants in this project include but are not limited to Shannon Lane Turner (National e-Commerce Extension Initiative Coordinator), Lionel Beaulieu, Alan Barefield, Alicia Barnes, Gerrit Burke, and Andrew Lewis (Southern Rural Development Center); Dr. Brain Whitacre (Oklahoma State Cooperative Extension Service); Rae Montgomery, Maxine Norman (University of Minnesota Cooperative Extension Service); Brian McCann and Julie Sexton (Mississippi State University Cooperative Extension Service); Connie Handcock and Marilyn Schlake (University of Nebraska); Brian Whiticre (Oklahoma State University); Scott Loveridge (Michigan State University) and Kent Wolfe (University of Georgia); Mary Peabody (University of Vermont); Bill Shuffstall (Pennsylvania State University); Maria Marshall (Purdue); David Lamie (Clemson State University Extension Service); Stacey McCullough, Jefferson D. Miller, Leslie D. Edgar (University of Arkansas); Lisa Chase, Beth Kennett, Gail Makuch, Grant Seelgen (University of Vermont); Target Audiences: The first targeted audience for this effort are educators (Extension and otherwise) who work with businesses and communities that seek to adopt new e-commerce strategies. TARGET AUDIENCES: Nothing significant to report during this reporting period. PROJECT MODIFICATIONS: Nothing significant to report during this reporting period.

Impacts
Over the last calendar year the National e Commerce Extension Initiative Web site has recorded over twelve thousand individual visits. The bi monthly newsletter is received by nine hundred and thirty - two subscribers. Further, the program impacts and outcomes are being monitored through last year's mini grant program that was paid for through another stream of funding. However, six different Extension educators were awarded monies to put on workshops where one or many of the online learning modules, produced with this funding, could be learned. The participants of these workshops, which started in the summer of 2009, were evaluated both on short term, intermediate and long term outcomes. These outcome measures are currently being used to make determinations as to the usability of the online learning curriculums, the usefulness of the information provided, and if the skills learned are actually carried over into business, personal or government operations. The outcome measurements on two mini grant workshop sites have been reported with the other sites currently requesting extensions to complete their evaluation measures. Secondarily to this, the two minigrants just awarded will have evaluation outcomes to report in fall of 2010.

Publications

  • At the time of this report, six issues of a bimonthly newsletter, eNews, have been produced since the last report period. This publication seeks to keep Extension educators and other interested parties up to date as to the progress of the program, announce new learning modules and include recent articles on all subjects that are e commerce related. At present there are nine hundred and thirty two subscribers to eNews. 2009
  • In addition to the bi monthly news letter, five new learning modules have been researched, edited and produced for online publication. All five are now available on the National e Commerce Extension Initiatives Web site. They are: A Beginners Guide To e Commerce: Easy Tools for Profit by Dr. Kimball Marshall; Marketing Food Specialty Product Online by Stan Ernst; Web site Basics: A Primer for Hispanic Small Businesses by Dr. Brian Whitacre; Electronic Retailing: Selling on the Internet by Dr. Julie Sexton and Going Global: A guide of e-Commerce Expansion by Rea Montgomery. 2009


Progress 07/01/08 to 08/31/08

Outputs
OUTPUTS: There are four key components that have been the foundation of the Rural E-Commerce Initiative. These include a National Competitive Grants Program, Multi-State Training of Extension Educators, a Website, Bi-Monthly Newsletters, and a Monitoring and Assessment of the Adoption of E-commerce Strategies. Curricula include: Connecting Rural Communities (William Shuffstall, Pennsylvania State Cooperative Extension; Rae Montgomery, University of Minnesota Extension Service) This guide is designed to provide the information community leaders need for projects that improve the availability of broadband access, the ability of community organizations to use digital technology and the capacity of individuals to use digital technology. E-Commerce as a Strategy for Improving Business Vitality: Lessons Learned from Small Rural Businesses (David Barkley, Clemson University; Deborah Markley, RUPRI Center for Rural Entrepreneurship) The project provides "lessons learned" by small rural businesses that use an e-commerce marketing strategy to increase profits and expand markets. These lessons are based on in-depth interviews with several rural businesses and service providers. Toward a Curriculum for Rural E-Commerce: Preparing and Motivating the Potential Rural Entrepreneur (Kimball Marshall, Alcorn State University) There is still a digital divide for rural limited-resource clients. This curriculum presents success stories with which the target population can identify, and offers a step-by-step guide to e-commerce for low-wealth individuals. e-Commerce Simulation Game (Rae Montgomery, University of Minnesota) This game's audience will be Extension Educators for their use in workshop settings for small business owners. The online simulation will let small business owners see the economic impact of decisions they make about using the Internet. Guarding Against the Potential: Security and Back Office Concerns Authors: Marilyn Schlake and Connie Hancock, University of Nebraska The purpose of this project is to prepare products that address how businesses can secure their information from both inside and outside attacks. A Guide to Global e-Commerce Author: Rae Montgomery, University of Minnesota The target audience for this project is micro-businesses that are interested in conducting international trade online. This guide will address the opportunities and barriers regarding global e-commerce. E-Commerce Professional Development: Bringing Educators to the Table Authors: Stephan Goetz and Walt Whitmer, Northeast Regional Center for Rural Development New modules explaining specific tools and data sources to enhance market, value-added and direct market agricultural decision-making are the focus. Hispanic E-Commerce Opportunities: El Tiempo Ahora Esta! (The Time is Now!) Author: Brian Whitacre, Oklahoma State University This project will develop e-commerce curricula and materials that address the cultural needs of Latino/Hispanic communities. Educational and assessment tools will be used to assist businesses and individuals in taking advantage of Internet technology when dealing with the Hispanic marketplace. PARTICIPANTS: Lionel J. Beaulieu, Professor and Director of the Southern Rural Development Center; Alan Barefield, Extension Professor and Associate Director of the Southern Rural Development Center; Emily Shaw, Program Manager of the Southern Rural Development Center; Kathy Ibendahl, Business Manager of the Southern Rural Development Center; Julianna Brown, Editor-Southern Rural Development Center; and Mike Woods, Senior Fellow with the Southern Rural Development Center worked on this project. In addition, faculty from the nation's land-grant universities participated in carrying out the goals and objectives of the project. TARGET AUDIENCES: The target audience for this initiative is primarily Extension educators who incorporate e-commerce educational programs in their explicit or implicit plans of work. PROJECT MODIFICATIONS: Not relevant to this project.

Impacts
SRDC evaluated its major conference held in June 2007 in Nebraska City. Individuals taking part in this conference (but not serving as a formal presenter for any of the workshops) were sent a web-based survey in early 2008 for the purpose of determining the specific activities they may have taken as a direct product of our national workshop. Here are the key results provided by the survey participants: 54% of the participants responded (28 out of 52) 61.9% of those who responded said that electronic retailing: selling on the internet was the most used curriculum resource All 28 respondents said that the conference helped them build contacts. 60% had already sought help from the contacts they built during the conference 47 secondary events were conducted (a secondary event is a program or workshop implemented by the people that assisted the conference) 1,030 people participated in these 47 secondary events 162 communities, businesses and/or organizations were recipients of these e-commerce related efforts A total of 94 technical assistance events were provided 19 websites were created or enhanced as a result of the e-commerce training 5 respondents mentioned that sales increased Regarding the average revenues captured, 33% of the 15 that responded this questions said they had increased; 60% did not have the information and 6% did not know Of the 14 that responded to the question, 22% said communities/local governments had adopted any e-commerce related strategies 1 job was created or retained as a result of the e-commerce activities

Publications

  • Ibendahl, K. eNews: The National E-commerce Extension Initiative newsletter. Southern Rural Development Center. September 2005, No. 7. http://srdc.msstate.edu/ecommerce/enews/sept05.doc
  • Ibendahl, K. eNews: The National E-commerce Extension Initiative newsletter. Southern Rural Development Center. November 2005, No.8. http://srdc.msstate.edu/ecommerce/enews/nov05.doc
  • Ibendahl, K. eNews: The National E-commerce Extension Initiative newsletter. Southern Rural Development Center. January 2006, No. 9. http://srdc.msstate.edu/ecommerce/enews/jan06.doc
  • Ibendahl, K. eNews: The National E-commerce Extension Initiative newsletter. Southern Rural Development Center. March 2006, No. 10. http://srdc.msstate.edu/ecommerce/enews/mar06.doc
  • Ibendahl, K. eNews: The National E-commerce Extension Initiative newsletter. Southern Rural Development Center. May 2006, No. 11. http://srdc.msstate.edu/ecommerce/enews/may06.doc
  • Ibendahl, K. eNews: The National E-commerce Extension Initiative newsletter. Southern Rural Development Center. July 2006, No. 12. http://srdc.msstate.edu/ecommerce/enews/july06.doc
  • Ibendahl, K. eNews: The National E-commerce Extension Initiative newsletter. Southern Rural Development Center. September 2006, No. 13. http://srdc.msstate.edu/ecommerce/enews/sept06.doc
  • Ibendahl, K. eNews: The National E-commerce Extension Initiative newsletter. Southern Rural Development Center. November 2006, No. 14. http://srdc.msstate.edu/ecommerce/enews/nov06.doc
  • Ibendahl, K. eNews: The National E-commerce Extension Initiative newsletter. Southern Rural Development Center. January 2007, No. 15. http://srdc.msstate.edu/ecommerce/enews/jan07.doc
  • Ibendahl, K. eNews: The National E-commerce Extension Initiative newsletter. Southern Rural Development Center. March 2007, No. 16. http://srdc.msstate.edu/ecommerce/enews/mar07.doc
  • Brown, J. eNews: The National E-commerce Extension Initiative newsletter. Southern Rural Development Center. May 2007, No. 17. http://srdc.msstate.edu/ecommerce/enews/may07.doc
  • Brown, J. eNews: The National E-commerce Extension Initiative newsletter. Southern Rural Development Center. July 2007, No. 18. http://srdc.msstate.edu/ecommerce/enews/july07.doc
  • Brown, J. eNews: The National E-commerce Extension Initiative newsletter. Southern Rural Development Center. September 2007, No. 19. http://srdc.msstate.edu/ecommerce/enews/sept07.doc
  • Brown, J. eNews: The National E-commerce Extension Initiative newsletter. Southern Rural Development Center. November 2007, No. 20. http://srdc.msstate.edu/ecommerce/enews/nov07.doc
  • Brown, J. eNews: The National E-commerce Extension Initiative newsletter. Southern Rural Development Center. January 2008, No. 21. http://srdc.msstate.edu/ecommerce/enews/jan08.doc
  • Brown, J. eNews: The National E-commerce Extension Initiative newsletter. Southern Rural Development Center. March 2008, No. 22. http://srdc.msstate.edu/ecommerce/enews/mar08.doc
  • Brown, J. eNews: The National E-commerce Extension Initiative newsletter. Southern Rural Development Center. May 2008, No. 23. http://srdc.msstate.edu/ecommerce/enews/may08.doc
  • Brown, J. eNews: The National E-commerce Extension Initiative newsletter. Southern Rural Development Center. July 2003, No. 24. http://srdc.msstate.edu/ecommerce/enews/july08.doc
  • Ibendahl, K., E. Shaw, S. Turner, and L. Beaulieu. National E-Commerce Extension Initiative website. 2004. http://srdc.msstate.edu/ecommerce
  • Shuffstall, W., S. Sager, R. Montgomery, and D. Noonan (adapted for online use by J. Sexton and B. McCann). Connecting Rural Communities. 2007. http://srdc.msstate.edu/ecommerce/curricula/connecting_communities/in dex.html


Progress 07/01/07 to 06/30/08

Outputs
OUTPUTS: Outputs of this project include the development of a number of e-commerce curricula that will be used by land-grant university-based Extension faculty to educate community stakeholders and policy makers. In all, 12 new curricula proposals have been funded from the project and of these, six have been peer reviewed and are currently being converted to an interactive on-line format that incorporates educational design principals to provide as beneficial a learning experience as possible. Another output of the program is the establishment of a steering committee to guide the process of curricula development and dissemination. Made up of SRDC administration and leading Extension administrators and faculty from across the nation, this group of professionals has been very insightful regarding the needs of stakeholders in this extremely important programming area. They are committed to the process and are currently formulating a direction for future curricula development areas. A national E-commerce Strategies for Small Businesses and communities conference was held in June 2007 to not only provide a demonstration of the curricula that is already under development, but also to provide a preview of upcoming curricula and place a spotlight on some of the cutting edge research that is being conducted on this subject. Approximately 70 persons attended this training opportunity and evaluations regarding the usefulness of the conference were very high. Other educational formats designed to further disseminate the curricula are already under construction. PARTICIPANTS: Participants in this project included Lionel Beaulieu, Alan Barefield, and Julianna Brown (Southern Rural Devleopment Center); William Shuffstall, Sarah A. Roth, and Jeffrey A. Hyde (Pennsylvania State University); Rae Montgomery (University of Minnesota); Miyoung Jeong, Ann Marie Fiore, Cheryl O. Hausafus, Linda Niehm, and Haemoon Oh (Iowa State University); Julie Sexton and Brian McCann (Mississippi State University); Pamela J. Brown (Texas A&M Cooperative Extension); Stan Ernst and Neal Hooker (Ohio State University); Kimball P. Marshall (Alcorn State University); David Barkley and David Lamie (Clemson University); Deborah Markley (RuPRI Center for Rural Entrepreneurship); Connie Hancock, Vicky Jones, Dewey Teel, and Marilyn Schlake (University of Nebraska), Brian Whitacre and Glenn Muske (Oklahoma State University); Stephan Goetz and Walt Whitmer (Northeast Regional Center for Rural Development); Scott Loveridge (Michigan State University); and Kent Wolfe (University of Georgia). TARGET AUDIENCES: The first targeted audience for this effort are educators (Extension and otherwise) who work with businesses and communities as they seek to adopt new or enhance existing strategies to take advantage of e-commerce knowledge and/or technologies to strengthen the positions of businesses and communities. The second audience encompasses the business owners and managers and community leaders who are the ultimate recipients of the knowledge contained in the curricula. While the curricula were originally developed so as to be taught by an educator to an audience, conversion to an interactive, online format facilitates the self study mode of instruction. PROJECT MODIFICATIONS: Nothing significant to report during this reporting period.

Impacts
At this time, reportable outcomes for the program are fairly limited, primarily due to the time requirements of converting the standard formatted curricula to an interactive, online format that follows accepted educational design standards. However, follow-up evaluations to the national E-Commerce Strategies for Small Businesses and Communities conference indicate that a large number of changes are being made in the way that Extension faculty formulate their programming efforts in this area. These enhancements range from including e-commerce topics of various types in their educational programming efforts, utilizing the tools and curricula presented to significantly enhance current programming efforts, and the development of online sites to further disseminate the information in various fashions.

Publications

  • Barkle, David L. (Clemson University), Deborah Markley (RUPRI Center for Rural Entrepreneurship), and David Lamie (Clemson University). E-Commerce as a Strategy for Improving Business Vitality: Lessons Learned from Small Rural Businesses. Curriculum developed under the sponsorship of the Southern Rural Development Center and the National Rural E-Commerce Extension Initiative. 2007.
  • Marshall, Kimball P. (Alcorn State University). Toward a Curriculum for Rural E-Commerce: Preparing and Motivating the Potential Rural Entrepreneur. Curriculum developed under the sponsorship of the Southern Rural Development Center and the National Rural E-Commerce Extension Initiative. 2007.
  • e-News. Newsletter published by the Southern Rural Development Center in conjunction with the National Rural E-Commerce Extension Initiative. No. 20. November 2007.
  • e-News. Newsletter published by the Southern Rural Development Center in conjunction with the National Rural E-Commerce Extension Initiative. No. 21. January 2008.
  • e-News. Newsletter published by the Southern Rural Development Center in conjunction with the National Rural E-Commerce Extension Initiative. No. 22. March 2008.
  • e-News. Newsletter published by the Southern Rural Development Center in conjunction with the National Rural E-Commerce Extension Initiative. No. 18. July 2007.
  • e-News. Newsletter published by the Southern Rural Development Center in conjunction with the National Rural E-Commerce Extension Initiative. No. 19. September 2007.
  • Shuffstall, William Shuffstall (Pennsylvania State Cooperative Extension) and Rae Montgomery (University of Minnesota Extension Service). Connecting Rural Communities. Curriculum developed under the sponsorship of the Southern Rural Development Center and the National Rural E-Commerce Extension Initiative. 2007.
  • Jeong, Miyoung Jeong, Ann Marie Fiore, Cheryl O. Hausafus, Linda Niehm, and Haemoon Oh (Iowa State University). Strengthening Competitive Advantage of Rural Businesses with E-commerce and Experience Economy Strategies. Curriculum developed under the sponsorship of the Southern Rural Development Center and the National Rural E-Commerce Extension Initiative. 2007.
  • Roth, Sarah A. and Jeffrey A. Hyde (Pennsylvania State University). E-Commerce for Farm Businesses. Curriculum developed under the sponsorship of the Southern Rural Development Center and the National Rural E-Commerce Extension Initiative. 2007.
  • Brown, Pamela J. (Texas A&M University Cooperative Extension). An Economic Niche for Artisan Businesses. Curriculum developed under the sponsorship of the Southern Rural Development Center and the National Rural E-Commerce Extension Initiative. 2007.


Progress 07/01/06 to 06/30/07

Outputs
During the past fiscal year, the SRDC has invested in the completion of four new e-commerce educational curricula, and has worked to expand the capacity of Extension educators to deliver e-commerce related programming. The following is a snapshot of what has been achieved in FY2007: COMPLETION OF CURRICULUM RESOURCES: The following e-commerce educational products were completed and are now being released for use by Extension educators in the U.S.: (a) Electronic Retailing: Selling on the Internet; (b) Connecting Rural Communities: Developing an IT Strategic Plan; (c) Strengthening Competitive Advantage of Rural Businesses with E-commerce and Experience Economy Strategies; and (d) E-Commerce for Farm Businesses. CURRICULUM PRODUCTS STILL UNDER DEVELOPMENT: Via its competitive grants program, the SRDC has several products being developed for completion in FY08. These include: (a) Rural Food Retailing Through the Internet; (b) An Economic Niche for Artisan Businesses; (c) E-Commerce as a Strategy for Improving Business Vitality: Lessons Learned from Small Rural Businesses; (d) Toward a Curriculum for Rural E-Commerce: Preparing and Motivating the Potential Low-Wealth Rural Entrepreneur; (e) e-Commerce Simulation Game. NEW COMPETITIVE GRANTS CALL FOR PROPOSALS: A new round of competitive grants was announced by the SRDC in January 2007. The call for pre-proposals generated 19 submissions by the March 15th deadline. A panel of land-grant faculty having subject matter expertise in the e-commerce area reviewed all pre-proposals. The panel recommended that 11 applicants be invited to submit full proposals. Full proposals then due by June 1, 2007. Five proposals were subsequently approved by the advisory panel for funding by the SRDC. MULTI-STATE TRAINING: The SRDC provided support to the following training program over the past year: (a) Web-Based Training Program: The North Central Regional Center for Rural Development partnered wit the Southern Rural Development Center to offer a series of five online training sessions titled eCommerce: An Opportunity Whose Time Has Come. This series, launched over the February-June 2007 period, focused on a number of key topics, such as the role of the Internet in business and community development, strategies for addressing community-based technology opportunities, e-commerce applications related to online government, and expanding business opportunities through e-commerce; (b) E-Commerce Strategies for Small Businesses and Communities: A Rollout of New Extension Educational Curricula: The SRDC hosted a national workshop at the Lied Conference Center in Nebraska June 4-6, 2007. The workshop, attended by 65 Extension educators from 28 different states, introduced attendees to a series of new e-commerce educational products available to support their Extension outreach educational activities. BI-MONTHLY NEWSLETTERS: Published six issues of eNews, the bi-monthly electronic newsletter prepared by the SRDC and distributed to over 600 individuals across the U.S. These newsletters help to keep land-grant faculty and LGU customers abreast of new developments and trends in the e-commerce arena.

Impacts
A total of four new e-commerce related educational curricula (funded as part of the competitive grants program)are now completed that are targeted to small businesses, entrepreneurs, and local governments in Rural America. These products are titled: Connecting Rural Communities (which provides an IT strategic planning process for local governments); Strengthening Competitive Advantage of Rural Businesses with e-Commerce and Experience Economy Strategies; E-commerce for Farm Businesses, and Rural Food Retailing. E-commerce training was delivered via website to 15 Extension educators in the North Central region, and 65 Extension educators from 28 different states took part in the national e-commerce training organized by the SRDC in June 2007. The SRDC eNews bimonthly newsletter is being distributed to over 600 individuals. The newsletter addresses key topics of importance to businesses that are employing e-commerce strategies as part of their business activities.

Publications

  • "Connecting Rural Communities: A Guide to Community Information Technology;" A website developed by William Shuffstall, Sheila Sager, and Rae Montgomery. http://connectingcommunities.info/, (2006).


Progress 07/01/05 to 07/01/06

Outputs
The SRDC made significant progress during the FY05 period in further advancing the quality of e-commerce activities within the nation's Cooperative Extension Service system. It did so in the following ways: (1) Worked in partnership with the University of Nebraska and Mississippi State University in the development and delivery of educational programs to Extension educators and rural businesses in these targeted states dealing with Electronic Retailing, Advanced e-Commerce Retailing Activities, Selling Products on eBay, and Building a Web store with Yahoo; (2) Launched and maintained the eNews Newsletter as a means of keeping Extension educators and other interested parties apprised of important new research and educational resources associated with e-commerce; (3) Maintained and expanded the e-commerce website that provides valuable information on a host of e-commerce related resources available for use by Extension educators and stakeholders across the U.S. The includes a access to a centralized e-commerce library that the SRDC compiled; (4) Launched and Maintained the E-Commerce Competitive Grants Program: The SRDC set aside funds in the amount of $100,000 to initiate an e-commerce competitive grants program. Five projects were funded as part of this program. Grants were awarded to Penn State University, the University of Minnesota, Ohio State University, Iowa State University, and Texas A&M University; (4) Conducted the E2 - Entrepreneurship and E-Commerce Multi-State Workshop in May 2005: The Center hosted a week-long multi-state training that addressed important strategies for building the entrepreneurship and e-commerce skills of Extension educators in the South. And (5) Expanded E-Commerce training in the Western Region, the Northeast Region, and the North Central Region of the United States. Funds were provided to the respective Regional Rural Development Centers to organize and host e-commerce-related training within their respective regions.

Impacts
A total of six new e-commerce related educational curricula (funded as part of the competitive grants program) are near completion as part of this initiative and are being targeted to small businesses, entrepreneurs, and local governments in rural America. These products are titled: Connecting Rural Communities (which provides an IT strategic planning process for local governments); Strengthening Competitive Advantage of Rural Businesses with e-Commerce and Experience Economy Strategies; E-commerce for Farm Businesses, An Economic Niche for Artisan Businesses, and Rural Food Retailing. The Mississippi State and University of Nebraska Extension programs on Electronic Retailing were delivered across 17 sites, involving over 500 business owners and current/emerging entrepreneurs. Workshops on eBay attracted 38 entrepreneurs, while 12 small business owners took part in the workshop on building a web store via Yahoo. Survey results conducted of participants reveal that nearly one-third plan to alter the marketing strategies for their products by adopting more e-commerce oriented strategies. Four issues of eNews were produced and distributed to nearly 1,000 individuals across the U.S. The e-commerce website has continued to be tapped by thousands of people across the country over the past year. The SRDC hosted a major e-commerce multi-state workshop in May 2005, which attracted 45 Extension educators from across the South and beyond. The multi-state workshop advanced the capacity of these educators to deliver e-commerce programming in their states.

Publications

  • No publications reported this period