Progress 03/15/05 to 03/14/08
Outputs
Target Audience: This project was designed to engage Extension educators, Purdue faculty and graduate students, and agriculture teachers in Indiana with the agricultural industry sector. Changes/Problems:
Nothing Reported
What opportunities for training and professional development has the project provided? The program resulted in the development of two courses, one based on the campus of Purdue University and the other a hands-on study abroad course. The combination of the two courses provided graduate students in agricultural and extension education with the tools to become more effective as proponents for international trade. The two ‘Exploring International Education and Engagement Opportunities’ courses occurred in the summers of 2006 and 2007. The 11-day programs took place in Costa Rica and included 14 students (seven each summer). The students were teamed in pairs and matched with an Indiana agribusiness interested in researching the market potential for its product. While in Costa Rica, participants were responsible for undertaking this research for their respective agribusiness. Following their return to the United States, the participants compiled reports reflecting their findings and presented these reports to their agribusinesses. Participants in the Costa Rica travel program gained valuable knowledge and experience in cross-cultural relations, as well as international market research. For some, this was their first experience in traveling abroad, and gave them confidence and interest in taking part in future international travels and programs. Indiana agribusinesses gained increased knowledge in international markets and potential for their products abroad. This assists in developing a stronger base for future economic partnerships between these businesses and those abroad. Purdue’s relationship with four Indiana agribusinesses has been enhanced as the agribusinesses have capitalized off of the research compiled by the program participants. Not only does this help Purdue keep strong ties with the Indiana agricultural industry it serves, but it also assists the university in keeping abreast with current trade and market trends. Indiana youth benefited from the experience of the participants in the Costa Rica program as they, too, learned about international agriculture and developed cross-cultural competencies. This knowledge was gained through the information presented by graduate student participants at 4-H and other extension meetings, as well as the materials and information about Costa Rican agriculture provided to them in the classroom by the high school agricultural educator participants. How have the results been disseminated to communities of interest? Three program participants developed and manned a display highlighting the Costa Rica travel program at the Purdue University Showcase of Excellence in October 2007. This event is attended by nearly all the extension educators and specialists in Indiana. Participants spoke with many interested attendees regarding their experience and how it benefitted them and the agribusinesses they worked with. Numerous participants prepared slideshows of their experiences to present at local 4-H, Kiwanis, Extension and other community organization meetings. The agricultural educators also used their experience as well as horticulture and tropical plant materials received from Dr. Tamara Benjamin of CATIE in their classrooms. As noted previously, a poster highlighting the program and its impacts was prepared by Dr. Jerry Peters of Youth Development and Agricultural Education, Lee Stanish in International Youth and 4-H, Dr. Tamara Benjamin of CATIE and Kira Everhart-Valentin of International Extension. The poster was presented at the Association of International Agricultural and Extension Education (AIAEE) meeting in Costa Rica in March 2008. What do you plan to do during the next reporting period to accomplish the goals?
Nothing Reported
Impacts
What was accomplished under these goals?
Obj. 1: The online curriculum “Strengthening Extension’s Capacity for International Engagement” served as the basis for a 3-credit graduate level course YDAE 591A “Principles of International Education and Engagement” which was offered by Drs. Mark Russell and Pamala Morris during the Spring 2006 and Spring 2007 semesters. Obj. 2:Dr. Jerry Peters served as the instructor during the summers of 2006 and 2007 for the four week study abroad course to Costa Rica. Fourteen graduate students (seven in 2006 and seven in 2007) participated in this hands-on learning experience about strengthening international trade. Each student was paired with an Indiana agricultural business. The student’s job was to explore ways in which the Indiana agricultural business could participate internationally either as an exporter or importer. Students also studied the practices that might improve the competitiveness of Indiana agribusinesses. Obj. 3: Students applied what was learned in the formal class and communications with the agribusiness they represented while observing first-hand the production and value-added industries of both large and small businesses in Costa Rica. While in Costa Rica, the participants researched the market potential for their assigned business and cultural factors that are important for consideration and summary reports for 2006 and 2007 were written. Each summary contain an in-depth report from the graduate students per the business they were representing. Obj. 4 & 5: Detailed contact information was provided to both Costa Rican and Indiana Agribusinesses. Information was also shared with the New Ventures in Food and Agriculture for Indiana team to use in their consulting efforts. Most of the graduate students who participated in the program were county extension educators and will use this information as they work with specific agribusiness clientele. This program has greatly enhanced the capacity of Indiana’s Cooperative Extension system with regard to international trade. Obj. 6:Our academic partner for this project was CATIE (The Center for Tropical Agricultural Research and higher Education Center) located in Turrialba, Costa Rica. The Department of Forestry and Natural Resources at Purdue University partially supports the appointment of Tamara Benjamin, a faculty member at CATIE. Dr. Benjamin served as the host coordinator for the study abroad component of the project. Her contacts and knowledge of Costa Rica were invaluable to the success of this project. Her presence in Costa Rica will also serve as an in-country contact for future study abroad and trade exploration opportunities. This grant program offered both short- as well as potentially long-term benefits to Indiana agribusinesses interested in expanding their trade to international markets The potential economic impact of this trade development is significant as more businesses look for new ways to remain competitive. In addition, the program increased participant awareness of international agriculture, trade and markets. It granted them valuable knowledge in the area of international market research and allowed them to experience a different culture, agricultural practices and way of life. Many participants were surprised by the skill and knowledge level of the producers and other individuals they met, and they realized that just because the agricultural practices looked different from what they were used to in the U.S., it did not mean that they were ineffective or inappropriate. They gained a greater understanding of the role culture plays in every part of an individual’s life, from basic daily routines to entire operation organization. Participants noted the experience gave them greater interest in travelling abroad as well as important skills in interacting with individuals from other cultures or who speak another language. In addition, the efforts the participants put into sharing their experiences at meetings or in the classroom upon their return resulted in Indiana youth and residents expanding their own understanding of international agriculture and cross-cultural relationships and having a better awareness of agriculture outside of the U.S.
Publications
- Type:
Conference Papers and Presentations
Status:
Other
Year Published:
2008
Citation:
Everhart-Valentin, K., Stanish, L., Nelson, J. and Peters, J. (2008) Cultural competence and global competitiveness. Poster presented at the 2008 Association for International Agricultural and Extension Education held at Earth University in Costa Rica.
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Progress 07/01/07 to 12/31/07
Outputs
During the months of July through December 2007, the Cultural Competence and Global Competitiveness: An Educational Approach grant program continued on course as it wrapped up the final aspects of the Exploring International Education and Engagement Opportunities course that occurred on June 22 - July 2, 2007. The 11-day program took place in Costa Rica and included 10 participants - three Purdue staff, five Purdue Extension-track graduate students, and two Indiana high school agriculture educators. Participants were teamed in pairs and matched with an Indiana agribusiness interested in researching the market potential for its product. While in Costa Rica, participants were responsible for undertaking this research for their respective agribusiness. Following their return to the United States, the participants compiled reports reflecting their findings and presented these reports to their agribusinesses.
PRODUCTS: No additional products have been developed during this period.
OUTCOMES: Participants in the Costa Rica travel program gained valuable knowledge and experience in cross-cultural relations, as well as international market research. For some, this was their first experience in traveling abroad, and gave them confidence and interest in taking part in future international travels and programs. Indiana agribusinesses gained increased knowledge in international markets and potential for their products abroad. This assists in developing a stronger base for future economic partnerships between these businesses and those abroad. Purdue's relationship with four Indiana agribusinesses has been enhanced as the agribusinesses have capitalized off of the research compiled by the program participants. Not only does this help Purdue keep strong ties with the Indiana agricultural industry it serves, but it also assists the university in keeping abreast with current trade and market trends. Indiana youth benefited from the experience of the participants in the
Costa Rica program as they, too, learned about international agriculture and developed cross-cultural competencies. This knowledge was gained through the information presented by graduate student participants at 4-H and other extension meetings, as well as the materials and information about Costa Rican agriculture provided to them in the classroom by the high school agriculture educator participants.
DISSEMINATION ACTIVITIES: Three program participants developed and manned a display highlighting the Costa Rica travel program at the Purdue University Showcase of Excellence in October 2007. This event is attended by nearly all the extension educators and specialists in Indiana. Participants spoke with many interested attendees regarding their experience and how it benefitted them and the agribusinesses they worked with. Numerous participants prepared slideshows of their experiences to present at local 4-H, Kiwanis, Extension and other community organization meetings. The agriculture educators also used their experience as well as horticulture and tropical plant materials received from Dr. Tamara Benjamin of CATIE in their classrooms. As noted previously, a poster highlighting the program and its impacts was prepared by Dr. Jerry Peters of Youth Development and Agricultural Education, Lee Stanish in International Youth and 4-H, Dr. Tamara Benjamin of CATIE and Kira Everhart-Valentin
of International Extension. The poster will be presented at the Association of International Agricultural and Extension Education (AIAEE) meeting in Costa Rica in March 2008.
FUTURE INITIATIVES: As the grant period comes to a close in March, it will be highlighted by two specific initiatives. The first of these, which has already been discussed in this report, is a poster presentation at the AIAEE international conference in Costa Rica in early March. This presentation will highlight the Costa Rica travel program as well as its outcomes and impacts. The second initiative will be a follow-up survey of the agribusinesses that participated in both years of the program. This survey will identify the value of the market research provided to the businesses, how it affected their practices and target markets and if they have made any specific changes or plan to make changes to their businesses based on the information they received. This survey will be distributed and collected in early 2008.
Impacts
This grant program offered both short- as well as potentially long-term benefits to Indiana agribusinesses interested in expanding their trade to international markets. The potential economic impact of this trade development is significant as more businesses look for new ways to remain competitive. In addition, the program increased participant awareness of international agriculture, trade and markets. It granted them valuable knowledge in the area of international market research and allowed them to experience a different culture, agricultural practices and way of life. Many participants were surprised by the skill and knowledge level of the producers and other individuals they met, and they realized that just because the agricultural practices looked different from what they were used to in the U.S., it did not mean that they were ineffective or inappropriate. They gained a greater understanding of the role culture plays in every part of an individual's life, from
basic daily routines to entire operation organization. Participants noted the experience gave them greater interest in travelling abroad and as well as important skills in interacting with individuals from other cultures or who speak another language. In addition, the efforts the participants put into sharing their experience at meetings or in the classroom upon return resulted in Indiana youth and residents expanding their own understanding of international agriculture and cross-cultural relationships and having a better awareness of agriculture outside of the U.S.
Publications
- Similar to the previous year, as a review of the 2007 Costa Rica travel learning experience and results of the market studies, a report was compiled with all the participant data. The report was titled Cultural Competence and Global Competitiveness: An Educational Approach, Costa Rica Travel Program - June 22, 2007 - July 2, 2007. In addition, a poster presentation entitled Cultural Competence and Global Competitiveness outlining the program and its impacts was developed to be presented at an international conference in Costa Rica in March 2008.
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Progress 01/01/07 to 06/30/07
Outputs
During the timeline included in this report, the Cultural Competence and Global Competitiveness grant program provided resources for the 2007 summer educational program to Costa Rica. The program occurred from June 22-July 2, 2007. The 11 day program included 3 Purdue staff: Dr. Jerry Peters of YDAE, Lee Stanish of International Extension, and Jim Luzar representing Purdue Extension / New Ventures. Participants included 5 Purdue Extension track graduate students in Youth Development and Agricultural Education. Additionally, 2 Indiana high school agriculture educators from Jay County participated. This built the 10 person group size. Participants, before leaving, took part in a 2 hour on campus discussion by Dr. Maria Marshall of Agricultural Economics on market assessment. Dr. Marshall also provided the group with powerpoint and materials to take with them on this program to support their objectives. Participants in this way gained valuable cultural experiences, while
learning about Costa Rican agriculture...and how Indiana agribusiness's can benefit from market conditions there.
PRODUCTS: Participant handbook was upgraded to provide daily questions and schedule of visits. This was done to aid in achieveing each learning objective of each day and visit. The questions helped focus the group on important issuess of each day.
OUTCOMES: Objective 1 - Four Purdue graduate students utilized the available spring online Extension module course Strengthening Extension's Capacity for International Engagement. Additionally, these four students participated in the 11 day travel program. Objectives 2,3 - The trip provided international opportunities and networking between 10 agriculture education professionals. The group included 3 Purdue leadership staff, two high school agriculture educators, and five Extension track Youth Development and Agricultural Education graduate students. Objective 4 - Four Indiana agribusines sectors were represented and studied by the participants during the trip. These included Indiana hardwoods (of the IN Dept. of Agriculture), Halderman Farm Real Estate, Maple Leaf Farms, and Indianapolis Fruit Company. Objective 5 - Each participant completed a Purdue study abroad application, and an International Extension pre-travel plan assessment. Post-travel evaluations will return by August 1.
DISSEMINATION ACTIVITIES: Objective 6 - EXTENSION STATEWIDE - The International Extension program was featured in the July Purdue CES Today newsletter. TRAVEL PARTICIPANTS AND THE PUBLIC - Several participants prepared slideshow presentations to be used at local 4-H meetings, and in the classrooms. The high school agriculture educators recieved additional materials from Dr. Tamara Benjamin at CATIE for use on tropical plants and horticulture in their classrooms. AGRIBUSINESS DEVELOPMENT TEAM - Jim Luzar as a representative of Purdue Extension and Purdue New Ventures documented the trip. His data and information will be presented to other New Ventures' members to continue to connect Indiana with Costa Rican markets.
FUTURE INITIATIVES: The planning process is underway to feature the 2007 travel program at the Fall 2007 Purdue Extension Showcase of Excellence. Additionally, a Fall 2007 debriefing meeting and reunion will be scheduled and held for this year's participants.
Impacts
The 10 Costa Rica travel program participants improved their awareness of Costa Rican agriculture, food systems, markets, and general international culture. Furthermore, since the travel time around the country by bus was an open venue for discussion...agriculture education from the county, state, and classroom levels were analyzed and discussed...an important side benefit to transfer the information gained from the trip into action upon return to Indiana. This creativity has spurred participants to begin behavioral change at their home Indiana locations. Short term and potential long term benefits were realized also for the Indiana agribusinesses which gained valuable market information about Costa Rica, free of charge. With continued disucssions between the agribusinesses, and New Ventures/Costa Rica travel participants...the Indiana agribusinesses will be able to best utilize the information gained in a custom sense for their business.
Publications
- The market research and reports from the 2007 trip are currently being compiled for publication.
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Progress 06/01/06 to 12/31/06
Outputs
The Cultural Competence and Global Competitiveness grant program progressed on its goal oriented timeline in 2006. The program's annual educational travel component to Costa Rica occurred between June 22, 2006 - July 2, 2006. During this 11 day trip led by two Purdue faculty, (Dr. Jerry Peters and Jerry Nelson) the ten participants studied Costa Rican agri-markets and culture. Each participant was paired with an Indiana agribusiness considering Costa Rica as a market, prior to the travel trip. The participants were trained at Purdue, and given market analysis and access tools. Then, during their 11 day educational tour in Costa Rica, they were able to critique market availability and access for their specific Indiana companies. During this process, the participants gained valuable understanding of Central American culture.
PRODUCTS: Project participant course materials remained unchanged from the 2005 travel program. A new and updated marketing brochure for the program was designed in October 2006.
OUTCOMES: Objective 1 - Three Purdue graduate student participants utilized the available online Extension modules Strengthening Extension's Capacity for International Engagement for credit. These same three graduate students then participated in the travel program to Costa Rica. Objectives 2 and 3 - The trip provided international opportunities and relationship building for a total of 10 participants. The diverse group included three graduate students, three Extension professionals, and four state and community business leaders. Objective 4 -Three agri-businesses have capitalized on the market research done on the trip, and are involved in further relationships and economic activities with Costa Rica. 1) West End Business Services Location: Daviess County, Indiana - Currently, West End is shipping fruit products, mainly seedless watermelons into Costa Rica. 2) Fields of Agape, LLC Location: Hancock County, Indiana - This Indiana farmer's market business is test marketing organic
coffee from Costa Rica. 3) Black Jewel Popcorn, INC Location: Indiana/Illinois - Black Jewel is considering growing specific varieties of it's popcorn in Costa Rica. Objective 5: Each participant completed a pre-travel plan survey and a post travel survey assessing their improvement in cultural understanding. In summary, participants stated they 1) improved their perspective to exemplify individual producers in a global economy, 2) experienced a hands on comparison of an agricultural system executed with focus on sustainable and organic methods, 3) would be better able to serve audiences in their home locale based upon understanding a broader view of agricultural policy, and 4) built relationships they would continue to utilize for the benefit of agriculture in their community.
DISSEMINATION ACTIVITIES: Objective 6: EXTENSION, STATEWIDE: On October 18, 2006 the Costa Rica travel program was highlighted at the Purdue Extension Showcase of Excellence*. This included a power point, a stand up display, information about the trip and its results, and on hand travel participants to discuss specific questions with the Extension audience. *Showcase of Excellence is a gathering of all state extension personnel for an annual 3- day on campus meeting. Specific statewide activities are chosen to be displayed during the event by application process. TRAVEL PARTICIPANTS AND THE PUBLIC: On October 23, 2006 a reunion was held of the travel participants. Follow up points were discussed from the post travel survey. Many participants indicated producing their own power points which they were sharing with colleagues and interested local community agri-businesses. Such groups included 4-H youth groups, Farm Bureau district and annual meetings, Kiwanis, and area Extension staff
meetings. Several participants also noted interest in promoting additional international programming, and aiding in marketing for increased participation in such programs. EXTENSION, AGRI-BUSINESS DEVELOPMENT TEAM: The Purdue New Ventures team, in charge of providing resources for agri-business entrepreneurship and creative growth (on behalf of Extension), received a full report of the travel trip's research. A member of New Ventures Team, Jerry Nelson, actually played a leadership role in taking the participants to Costa Rica. Mr. Nelson presented this data to his colleagues to raise awareness of further potentials for Indiana agri-business to connect with Costa Rica markets.
FUTURE INITIATIVES: The planning process is underway for the June 2007 travel trip. The updated brochures are being distributed, as well as a list serve built of interested students, extension professionals, and Indiana agri-businesses. Former trip leader and New Ventures Team member Jerry Nelson will be releasing his role with the program to another New Ventures Team member, Jim Luzar. This will allow for growth in international programming to a new member of the New Ventures team.
Impacts
The ten 2006 Costa Rica travel program participants improved their awareness of Costa Rican culture and food systems, international agricultural trade, and agricultural policy. Furthermore, behavioral changes were spurred in the participants because of the trip to creatively utilize and spread this knowledge in their home regions in Indiana. Short term the above noted agribusinesses will gain from the market research and current trade opportunities. Long term benefits of these resources include 1) the progression of the growing pool of internationally experienced and culturally competent agricultural leaders in Indiana., 2) better understanding of international agriculture and agriculture policy to assess and serve local Indiana audiences, and 3) international relationship building that grows agricultural trade between Costa Rica and Indiana.
Publications
- As a review of the 2006 Costa Rica travel learning experience, and results of the market studies, a report was compiled with all the participant data. The report was titled Cultural Competence and Global Competitiveness: An Educational Approach, Costa Rica Travel Program June 22, 2006 - July 2, 2006.
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Progress 03/15/05 to 12/31/05
Outputs
Overview of Program: Purdue Extension invites adults to participate in a new international course, travel, and research opportunity. It is a two-part program designed to increase cross-cultural understanding and agribusiness networks between Indiana and Central America. The program is open to graduate students, Extension educators, teachers who are interested in agribusiness, and agribusiness professionals. The 2006 spring semester course is offered via distance education, thus participants need to have access to the course via a computer with Internet access. Spring 2006 Distance Education Course Participants will learn the importance of cross-cultural understanding, building relationships with Indiana agribusinesses, and market research. Although the summer travel program is not required, the spring distance education course serves as an introduction for the trip. Summer 2006 Travel Program Before the 10-day travel program, participants will be partnered with
Indiana agribusinesses. Each participant will then represent an Indiana business as a market researcher and conduct research for that company using skills obtained in the spring course. Upon return, students will create a report to help companies gain perspective about market potentials, barriers and issues surrounding international trade. Timetable Progress: Spring 2005: Conducted a planning meeting with collaborators. Obtained approval of program through university approval process. Summer 2005: Traveled to Costa Rica - Dr. Jerry Peters (Professor), Jerry Nelson (New Ventures Extension Educator), and Kelli Selby (International Extension Coordinator). Visit set-up by Tamara Benjamin (CATIE faculty and Purdue employee) to establish contacts for Summer 2006 travel program. Initiated marketing of Principles of International Education and Engagement. Identified agribusiness partners and linkages to Indiana stakeholders. Obtained necessary technology equipment and participate in equipment
training. Designed the distance education elements of Principles of International Education and Engagement. Summer 2005: Designed the face-to-face elements of Principles of International Education and Engagement. Scheduled guest speakers for Principles of International Education and Engagement. Fall 2005: Continued marketing of Principles of International Education and Engagement. Enrolled students in Principles of International Education and Engagement. Summary: This initiative is coming along very smoothly, with recruitment being the most difficult task because of tight funding in Indiana and other states. Our next major challenge is to assign course participants with our business partners.
PRODUCTS: Spring 2006 Distance Education Course Participants will learn the importance of cross-cultural understanding, building relationships with Indiana agribusinesses, and market research. Although the summer travel program is not required, the spring distance education course serves as an introduction for the trip. Summer 2006 Travel Program Before the 10-day travel program, participants will be partnered with Indiana agribusinesses. Each participant will then represent an Indiana business as a market researcher and conduct research for that company using skills obtained in the spring course. Upon return, students will create a report to help companies gain perspective about market potentials, barriers and issues surrounding international trade.
OUTCOMES: Outcome: Program participants will improve their knowledge base of global and cultural concepts. Outcome: Participants will transform their personal awareness of global and cultural issues throughout the program. Outcome: Indiana agribusinesses will develop an awareness and market analysis of international economic opportunities through partnerships with students enrolled in the courses. Outcome: Partnerships are enhanced among agribusinesses, Purdue University, and the Indiana Department of Agriculture. Outcome: Implementation of courses will provide the necessary international coursework requested by graduate students in the Purdue University School of Agriculture. Outcome: Participants increase the educational opportunities for youth to learn about international agriculture and develop cross-cultural competencies.
DISSEMINATION ACTIVITIES: Purdue University will promote the offering of the two courses using various marketing methods. Project leaders will work with the Department of Agricultural Communications at Purdue to develop a press release to be sent out to all Indiana newspapers. This press release will recruit potential students for the courses from statewide audiences and will also recruit agribusinesses who are interested in partnering with the students. The courses will be promoted through email newsletters to graduate advisors in the School of Agriculture and School of Education, the Indiana Department of Education Agriscience and Agribusiness Education Office to high school teachers, the Purdue Cooperative Extension Service, and through the departmental graduate student clubs and professional organizations. Partnerships within the Purdue College of Agriculture, Purdue Cooperative Extension Service, and the Indiana Department Agriculture will likewise strengthen the dissemination
of this project and its impacts. Each of these organizations has its own clientele group and normal communications with their clientele can be utilized for marketing of the program and its results. It is anticipated that papers resulting from this innovative approach to increasing international competencies will be presented at professional conferences and meetings, such as the American Association for Agricultural Education or the Association for International Agricultural and Extension Education. After completion and evaluation of both courses, articles will be published sharing the evaluations and recommendations of student participants in professional journals.
FUTURE INITIATIVES: The Purdue College of Agriculture faculty and the Department of Youth Development and Agricultural Education are committed to teach the Principles of International Education and Engagement course and increase the course accessibility nationally and internationally with support from university and course fees. Because this project directly benefits Indiana stakeholders, the course, Exploring International Education and Engagement Opportunities, anticipates partnerships with Indiana agribusinesses in order to maintain costs at a level that is affordable and will sustain enrollment in the course. It is likely that the faculty involved in these courses may rotate in order to provide a greater number the opportunity to facilitate international programs, thus building faculty global competencies. It is also likely that this program may incorporate other destination countries to reflect the diverse world and economy using the model described in this proposal. The
International Programs in Agriculture Office at Purdue can facilitate the program in many countries, and has strong partnerships in numerous countries, including China, Brazil, and India. These two courses will also join other graduate level courses to form the nucleus of a Masters of Science in International Extension Education, currently in development. This program will attract students from many countries (including the U.S.) who are interested in building agricultural economies through the dissemination of information in academia or in business development.
Impacts
Because we are in the early implementation stage of this project, we do not currently have documented impact. However, we anticipate impact to be documented in knowledge of global and cultural concepts, personal awareness of global and cultural current issues, awareness by Indiana agribusinesses of economic opportunities outside the United States, enhanced partnerships between Purdue University, Indiana State Department of Agriculture, and Indiana agribusinesses, and advancement of the international mission of Purdue's College of Agriculture through learning, discovery, and engagement.
Publications
- No publications reported this period
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