Source: VIRGINIA POLYTECHNIC INSTITUTE submitted to
THE ECONOMIC AND PSYCHOLOGICAL DETERMINANTS OF HOUSEHOLD SAVINGS BEHAVIOR
Sponsoring Institution
National Institute of Food and Agriculture
Project Status
TERMINATED
Funding Source
Reporting Frequency
Annual
Accession No.
0199192
Grant No.
(N/A)
Project No.
VA-136200
Proposal No.
(N/A)
Multistate No.
NC-1013
Program Code
(N/A)
Project Start Date
Oct 1, 2003
Project End Date
Sep 30, 2008
Grant Year
(N/A)
Project Director
Hayhoe, C. R.
Recipient Organization
VIRGINIA POLYTECHNIC INSTITUTE
(N/A)
BLACKSBURG,VA 24061
Performing Department
APPAREL, HOUSING & RESOURCE MGMT.
Non Technical Summary
US households lack adequate savings. Without a financial cushion they cannot maintain financial stability. The purpose of this project is to identify the economic and pyschological factors that act as barriers to savings and to develop an index of savings behavior.
Animal Health Component
(N/A)
Research Effort Categories
Basic
(N/A)
Applied
100%
Developmental
(N/A)
Classification

Knowledge Area (KA)Subject of Investigation (SOI)Field of Science (FOS)Percent
80160203010100%
Goals / Objectives
1. To develop an index of savings behavior that reflects a progressive journey from non-saver to saver versus a simple dichotomy of save/do not save. 2. To identify the specific factors that inhibit or motivate progress from non-saver to saver. 3. To evaluate the impact of both economic and psychological factors on both the index of savings behavior and the level of saving accumulated, controlling for differences in sociodemographic characteristics and access to tax-advantaged savings vehicles. 4. To ascertain whether or not the relationships between the economic and psychological factors and savings behavior and level vary significantly by race and gender.
Project Methods
This study will use psychological and economic constructs to identify stages in going from non-saver to saver. Using a stratified random sample of US households a survey instrument will be developed. The survey will be administered by a National Data Collection center. The survey design will include factors that inhibit or encourage saving behavior. The Data will be analyzed to determine if these factors differ by race, gender, sociodemographic characteristics, and access to tax-advantaged savings vehicles. Results from this project can then be used to design educational programs to assist people in their journey from non-saver to saver and to increase their level of savings and to assist policy makers in designing savings incentive legislation.

Progress 10/01/03 to 09/30/08

Outputs
OUTPUTS: Survey revisions were made based on the pilot and the model was revised accordingly. New sources of funding are under consideration to gather a national sample using the survey. This project has been renewed under a different number. PARTICIPANTS: Nothing significant to report during this reporting period. TARGET AUDIENCES: Nothing significant to report during this reporting period. PROJECT MODIFICATIONS: Nothing significant to report during this reporting period.

Impacts
The only outcome is the revision of the original model based on the piloting of the survey. The new survey is shorter and adds the dimension of socialization. There have been no impacts for this project as we are still seeking funding for a national survey.

Publications

  • Gutter, M. S., Hayhoe, C. R., and Devaney, S. A. (2008) "Economics and Psychological Determinants of Saving Behavior: Conceptual Model" Consumer Interests Annual, 54, 197 accessed at http://www.consumerinterests.org/files/public/70.GutterHayhoeDevaney. pdf
  • Gutter, M. S., Hayhoe, C. R., and Devaney, S. A. (2008) "Economics and Psychological Determinants of Saving Behavior: Conceptual Model" A psoter session at the joint meeting of AAEC and ACCI, July 27-29, 2008 in Orlando, Florida


Progress 10/01/06 to 09/30/07

Outputs
OUTPUTS: We conducted a pilot of the questionnaire and revised the questionnaire based on the results. I was co-author on the research paper listed below. This paper was used to show the need for a new data set to collect psychological information on saving as well economic data. Several other members of the team published papers on savings behavior as well. We submitted a proposal to renew the project for an additional 5 years which revised our model to include socialization factors. We are working on funding to pilot the new questionnaire. PARTICIPANTS: Last reporting period, Karen Munden, Extension Agent in Virginia Beach, recruited the Virginia volunteers for the pilot. University of Wisconsin received funding from Northwest Mutual Insurance Company to conduct the pilot. We are working with a new funder but negotiations are not final so they will be reported next period. PROJECT MODIFICATIONS: Based on the pilot study we have modified the questionnaire. We revised some of the scales we used and other other questions to capture socialization and financial knowledge. These modifications are reflected in the project renewal proposal.

Impacts
The results of the initial pilot show that we can place people in a stage of behavior using the questions. This is important since if extension agents and other financial educators know the behavioral stage a person is in they can target programs to help the participant move along the continuum from non-saver to regular saver. This is a very preliminary fining and more works needs to be done to see what factors contribute to a person being in one stage or another.

Publications

  • Gutter, M., Hayhoe, C. R., & Wang, L. (2007). Examining participation behavior in defined contribution plans using the transtheoretical model of behavior change. Financial Counseling and Planning, 18(1), 46-60.


Progress 10/01/05 to 09/30/06

Outputs
The University of Wisconsin received funding to conduct the pilot. A group of limited resources African Americans from the Virginia Beach area participated in the pilot and a focus group was held in Virginia Beach, VA. We are currently evaluating that data and working on funding for the main study and making revisions to the instrument. An article using the Survey of Consumer Finance (SCF) is under review. (Gutter, M. & Hayhoe, C. R., Wang, L. Examining Participation in Defined Contribution Plans using the Transtheoretical Model of Change. Submitted to Financial Counseling and Planning Education. Under second review.) The purpose of this article was to show that the SCF does not include the psychological variables need to complete our study.

Impacts
A model that identifies progressive saving stages was identified and tested on a limited sample. Revised scales are being introduced to identify psychological and economic strategies to influence consumers such that they are able to actualize to a higher stage of saving behavior. The purpose is to enable educators to develop educational interventions with consumers to increase their savings.

Publications

  • No publications reported this period


Progress 10/01/04 to 09/30/05

Outputs
The instrument to be piloted was finalized. Funds were sought to complete the pilot which has been scheduled from January-March of 2006. Currently 6 states will participate in the pilot. Virginia will have one of the pilot groups. We are targeting low-income African Americans. The pilot consists of a telephone interview, a mailed survey, and a focus group meeting. The telephone survey and mailed survey will be conducted by the research center at the University of Wisconsin. The focus group will be conducted locally.

Impacts
Produce a model that identifies progressive saving stages based on economic, psychological, and demographic factors. Identification of psychological and economic strategies to influence consumers such that they are able to actualize to a higher stage of saving behavior. Enable educators to develop educational interventions with consumers to increase their savings.

Publications

  • No publications reported this period


Progress 10/01/03 to 09/30/04

Outputs
This was the first year for this project. We had two face to face meetings. I was able to attend both meeting. Scales for the pilot questionnaire were researched and decided upon. Michael Gutter from the University of Wisconsin and I are working on a preliminary article based on Survey of Consumer Finances showing the need for this project as existing large data sets do not contain the psychological factors. As of 9/30/2004 the pilot questionnaire is near completion and the research group is seeking funding to conduct the pilot.

Impacts
Produce a model that identifies progressive saving stages based on economic, psychological, and demographic factors. Identification of psychological and economic strategies to influence consumers such that they are able to actualize to a higher stage of saving behavior. Enable educators to develop educational interventions with consumers to increase their savings.

Publications

  • No publications reported this period