Source: UNIV OF CONNECTICUT submitted to NRP
FOOD MARKETING POLICY CENTER FOR RESEARCH
Sponsoring Institution
National Institute of Food and Agriculture
Project Status
COMPLETE
Funding Source
Reporting Frequency
Annual
Accession No.
0188255
Grant No.
2001-34178-10542
Cumulative Award Amt.
(N/A)
Proposal No.
2000-03696
Multistate No.
(N/A)
Project Start Date
Aug 1, 2001
Project End Date
Jul 31, 2004
Grant Year
2001
Program Code
[(N/A)]- (N/A)
Recipient Organization
UNIV OF CONNECTICUT
438 WHITNEY RD EXTENSION UNIT 1133
STORRS,CT 06269
Performing Department
AGRICULTURAL AND RESOURCE ECONOMICS
Non Technical Summary
(N/A)
Animal Health Component
60%
Research Effort Categories
Basic
20%
Applied
60%
Developmental
20%
Classification

Knowledge Area (KA)Subject of Investigation (SOI)Field of Science (FOS)Percent
6045010301040%
6035010301040%
7125010301020%
Goals / Objectives
To analyze the impacts of changes in strategies, technologies, consumer behavior, and policies on the economic performance of the food system. To provide economic analysis of private and public strategies in order to assess their impact on improvement in food safety and other quality attributes.
Project Methods
Develop microeconomic based models of industrial organization, strategic decisions, and policy impacts, conduct empirical research using economic methods.

Progress 08/01/01 to 07/31/04

Outputs
Obj. 1. Work by Azzam, Canan, and Dhar analyzed the impact of market power efficiency, impacts and total factor productivity growth in price transmission in food markets. Nevo develops models for evaluation of new products. Lavoie coauthored a major survey of agricultural market research. Cost pass through rates for cereal manufacturers are generally greater than 100% so that any impact from the vitamin price fixing cartel was transposed to consumers. Cotterill and Samson decomposed measures of market power into measurements of the degree of collusion and the degree of unilateral power. Cotterill does a post mortem analysis of the Northeast Dairy Compact which compares the alternative theory and empirical approaches used to analyze the impact of the Compact. Cotterill, Rabinowitz, and Tian continued the analysis of fluid milk processing in New England by conducting a survey of 195 stores to detail the price conduct in different regions and different supermarket chains. Cotterill analyzed the impact of the proposed Stop & Shop Big V merger upon competition in New York and New Jersey markets and also analyzed potential predatory info of that merger upon the Shop Rite Supermarket cooperative wholesale system. Obj. 2. Larson analyzed the impact of eco-labels on the production and marketing of shade-grown coffee. Caswell reports that the impact of stricter food safety measures on trade depends on the size and development of the export industry in a LDC.

Impacts
Cotterill's work on the Big V merger was presented to the Federal Trade Commission and effectively stopped that merger. Work on the current fluid milk pricing situation in New England led to the introduction in all New England states of legislation to limit price gouging and elevate prices to farmers in the fluid milk markets. Only Maine legislation was successful. Caswell's work has influenced trade policy.

Publications

  • No publications reported this period


Progress 01/01/03 to 12/31/03

Outputs
Obj. 1. Cotterill completed work analyzing FTC merger practices. Bonnano and Lopez analyzed private label pricing in food markets. Nevo develops models for evaluation of new products. Cotterill continued analysis of milk pricing in New England. Work in progress includes papers by Hitsch, Kim, and Cotterill on brand level demand estimation and new product introduction. Obj. 2. Larson continues research on eco-labeling. See also MAS 00625 for work done under subcontract on this objective at University of Massachusetts.

Impacts
This research contributes to the evolution of public policies in food industries.

Publications

  • Bonanno, Alessandro. 2003. "Retail Configuration and Milk Prices." M.S. paper, University of Connecticut. Rigoberto Lopez, advisor. May.
  • Cotterill, Ronald W. 2002. "Comments on the Food marketing Institutes Submission to FTC Workshop titled, Supermarket Merger Investigations and Remedies." August. Posted at http://www.ftc.gov/bc/bestpractices/index.htm
  • Cotterill, Ronald W. 2003. "Dairy Farming-A Connecticut Perspective." In 21st Century Connecticut Agriculture and Resources, Linda K. Lee, ed. pp. 35-52, October.
  • Lopez, Rigoberto A. 2003. The Connecticut Green Industry. In 21st Century Connecticut Agriculture and Resources, Linda K. Lee, ed. pp. 50-70, October.
  • Nevo, Aviv. 2003. "New Products, Quality Changes, and Welfare Measures Computed from Estimated Demand Systems." The Review of Economics and Statistics, May.


Progress 01/01/02 to 12/31/02

Outputs
Obj. 1. Work by Azzam, Canan, and Dhar analyzed the impact of market power efficiency, impacts and total factor productivity growth in price transmission in food markets. These studies improved our understanding of how market channels operate under imperfect competition. Marunas reports that cost pass through rates for cereal manufacturers are generally greater than 100% so that any impact from the vitamin price fixing cartel was transposed to consumers. Cotterill and Samson decomposed measures of market power into measurements of the degree of collusion and the degree of unilateral power. Cotterill does a post mortem analysis of the Northeast Dairy Compact which compares the alternative theory and empirical approaches used to analyze the impact of the Compact. Cotterill, Rabinowitz, and Tian continued the analysis of fluid milk processing in New England by conducting a survey of 195 stores to detail the price conduct in different regions and different supermarket chains. Cotterill analyzed the impact of the proposed Stop & Shop Big V merger upon competition in New York and New Jersey markets and also analyzed potential predatory info of that merger upon the Shop Rite Supermarket cooperative wholesale system. Obj. 2. Larson analyzed the impact of eco-labels on the production and marketing of shade-grown coffee. Also see CRIS report for MAS00625 for subcontracted research.

Impacts
Cotterill's work on the Big V merger was presented to the Fair Trade Commission and effectively stopped that merger. Work on the current fluid milk pricing situation in New England has led to the introduction in all New England states of legislation to limit price gouging and elevate prices to farmers in the fluid milk markets.

Publications

  • Azzam, A. M., E. Lopez, and R. A. Lopez. 2002. "Imperfect Competition and Total Factor Productivity Growth in U.S. Food Processing. University of Connecticut Food Marketing Policy Center Research Report No. 68.
  • Canan, B. 2002. "Differentiated Product Oligopoly Model: Fluid Milk in Boston," Masters Thesis, University of Connecticut.
  • Cotterill, R. W. 2002. "A Northeast Dairy Compact Post Mortem." University of Connecticut Food Marketing Policy Center Issue Paper No. 28.
  • Cotterill, R. W. 2002. "An Antitrust Economic Analysis of Stop & Shops Proposed Acquisition of the Big V Shop Rite Supermarket Chain." University of Connecticut Food Marketing Policy Center Research Report No. 63.
  • Cotterill, R. W. 2002. "The Predatory Impacts of the Ahold/Pathmark Offer to Buy Big V Shop Rite Supermarket Chain. University of Connecticut Food Marketing Policy Center Research Report No. 64.
  • Cotterill, R. W., A. Rabinowitz, and L. Tian. 2002. "Milk Prices in New England and Neighboring Areas of New York: A Prologue to Action." University of Connecticut Food Marketing Policy Center Research Report No. 73.
  • Cotterill, R. W., and . Samson. 2002. "Estimating a Brand Level Demand System for American Cheese Products to Evaluate Unilateral and Coordinated Market Power Strategies." American Journal of Agricultural Economics, 84, p. 817-823.
  • Cotterill, R. W. 2002. "The Impact of the Northeast Dairy Compact on New England Consumers: A Report from the Milk Policy Wars." University of Connecticut Food Marketing Policy Center Research Report No. 72.
  • Dhar, T. and R. W. Cotterill. 2002. "Price Transmission in Differentiated Product Market Channels: A Study of the Boston Fluid Milk Market and the North East Dairy Compact." University of Connecticut Food Marketing Policy Center Research Report No. 67.
  • Larson, B. A. 2002. "Eco-Labels for Credence Attributes: The Case of Shade-Grown Coffee." University of Connecticut Food Marketing Policy Center Research Report No. 71.
  • Lopez, R. A. and I. Hathie. 2002. "Is Protection for Sale in U.S. Food Industries?" University of Connecticut Food Marketing Policy Center Research Report No. 69.
  • Lopez, R. A., A. M. Azzam, and C. Liron-Espana. 2002. "Market Power and/or Efficiency: A Structural Approach." Review of Industrial Organization, 20 p. 115-126.
  • Lopez, R. A. and E. Lopez. 2002. "The Impact of Imports on Price Cost Margins: An Empirical Illustration." Empirical Economics, 27, No. 2.
  • Lopez, R.A. and C. Liron-Espana. 2002. "Social Welfare and the Oligopoly-Efficiency Tradeoff in U.S. Food Processing: A Note." Journal of Agricultural and Food Industrial Organization, Vol. 1, No. 1, Article 5.
  • Marunas, T. 2002. "Determining the Cost Pass Through Rates of Cereal Manufacturers as a Result of the Vitamin Price Fixing Cartels." Masters Thesis, University of Connecticut.


Progress 01/01/01 to 12/31/01

Outputs
This project just began in 09/01/01 and has nothing to report at this time.

Impacts
(N/A)

Publications

  • No publications reported this period