Source: UNIVERSITY OF WYOMING submitted to NRP
WIN THE ROCKIES: A FOOD & NUTRITION-RELATED BEHAVIOR-CHANGE CONSORTIUM PROJECT IN WY, MT & ID
Sponsoring Institution
National Institute of Food and Agriculture
Project Status
COMPLETE
Funding Source
Reporting Frequency
Annual
Accession No.
0186935
Grant No.
00-52102-9639
Cumulative Award Amt.
(N/A)
Proposal No.
2000-04499
Multistate No.
(N/A)
Project Start Date
Sep 15, 2000
Project End Date
Sep 30, 2004
Grant Year
2000
Program Code
[(N/A)]- (N/A)
Recipient Organization
UNIVERSITY OF WYOMING
1000 E UNIVERSITY AVE DEPARTMENT 3434
LARAMIE,WY 82071-2000
Performing Department
COLLEGE OF HEALTH SCIENCES
Non Technical Summary
WIN the Rockies seeks to improve attitudes and behaviors related to food, physical activity, and body-image among rural residents of Wyoming, Montana, and Idaho in order to reverse the tide of rising obesity. Interventions will be community based and will target youth, limited-resource audiences, and overweight/obese adults. Outcome objectives for individual participants include: improved physical well-being through improved food and physical activity habits, improved sense of self-worth through emphasis on physical and emotional vigor rather than body size and shape, and increased acceptance of people with varying body sizes and shapes. Environmentally, communities and institutions will be encouraged to implement policies, practices, and programs that will foster and support residents' positive health behavior changes and to establish a climate of social acceptance for individuals regardless of body size or shape. The WIN the Rockies consortium will allow these three states to collectively develop a model for effective and efficient delivery of community-based health improvement/promotion interventions to relatively small populations spread over wide geographic areas. Products from this project will be made available to other researchers and educators through the University of Wyoming's Center for Rural Health Research and Education.
Animal Health Component
67%
Research Effort Categories
Basic
(N/A)
Applied
67%
Developmental
33%
Classification

Knowledge Area (KA)Subject of Investigation (SOI)Field of Science (FOS)Percent
7036010101025%
7036010302050%
7036050308025%
Goals / Objectives
WIN the Rockies intends to reverse, on a regional level, the rising tide of obesity. The project will improve the food/physical acitivity/body image attitudes and behaviors of Wyoming, Montana, and Idaho residents, including youth, limited-resource audiences, and overweight-obese adults. Outcome measures will include behavioral and attitudinal assessments, environmental assessments, and physiological assessments. At the individual and interpersonal/social levels, the objectives are for project participants to: 1) improve their physical well-being by improving their food and physical activity habits; 2) improve their sense of self-worth, basing it more on healthy eating and physical activity habits and vitality (physical and emotional vigor) than on body size and shape; and 3) become more accepting of people with varying body size and shapes. Environmentally, at the community and institutional levels, the project objectives are to 1) increase the number and effectiveness of institutional and community policies, practices, and programs that encourage or support improved food habits and/or physical activity habits of residents; 2) increase the social acceptance of individuals regardless of body size or type.
Project Methods
WIN the Rockies is a four-year food and nutrition-related behavior-change consortium project involving Wyoming, Montana, and Idaho, their land-grant institutions, extension, each state's medical education program, and other state organizations and community groups. The project integrates research with extension/education and will be a synergistic, two-tiered approach at both individual and community levels. In the first year, investigators will 1)identify and hire project personnel; 2)host a meeting of the three-state team in a retreat setting with expert consultants to finalize the community-based intervention design and evaluation methods; 3)work with project personnel and collaboarators to engage stakeholders; 4) conduct interpretive research and formative evaluation to construct typologies and identify other important individual and environmental factors that could facilitate or serve as barriers to interventions or outcomes; 5)develop/identify intervention materials in response to knowledge gained from interpretive research and formative evaluation; 6)identify one demonstration and one comparator community in each state; 7)secure approval of institutional human subjects revew boards; 8)recruit subjects and obtain informed consent; and 9)organize and train state- and local-level team players and project staff to conduct the two-year community-based intervention. In years two and three, WIN the Rockies will saturate the demonstration communities with intervention methods/materials. Efforts will focus on individuals (e.g., help individuals increase fruit and vegetable intake and decrease intake of sweetened beverages) and the environment (e.g., encouraging schools in demonstration communities to evaluate health impacts of policies pertaining to vending machines in schools). Variables to be measured in the communities include: 1)Physiological Variables (adults only), including blood analyses, anthropometric measures, and cardiovascular measures; 2)Behavioral Variables, including food intake, related eating behaviors, and physical activity; and 3)Attitudinal Variables, including food-related, physical activity, and body image attitudes. Concurrently, intervention materials and programs will be made available to all communities in the three states via usual extension and education programs. During these two years, investigators regularly will evaluate intervention processes and will monitor closely project administration. Annual all-team retreats will continue with rotation of sites to include all three states. In the final year of the project, data will be analyzed and interpreted, and results will be published and disseminated widely. All intervention methods, programs, and materials will be revised and edited as needed and made available nationally. This will be faciltitated and sustained through use of the University of Wyoming's Center for Rural Health Research and Education.

Progress 09/15/00 to 09/30/04

Outputs
Following discussion with outside consultants, minor changes were made in the cross sectional survey tool. The second cross sectional survey was mailed in September 2003. Response rate was 56% with just one mailing. (Response rate in 2001 was 51%.) USDA Under Secretary for Research, Education, and Economics, Dr. Joseph Jen, traveled to Wyoming and Idaho in September 2003 to learn more about our project and see some of our school and other community-based programs "in action." We were pleased to host Dr. Jen, and our project partners in Preston, Idaho, welcomed him as an honored guest and described how the project had helped them and their community make important health-related changes. Preston school children were thrilled to have a visitor from Washington, D.C. Fourth and final student assessments were completed in May 2003. Data was entered and verified in late summer, and analyses are just beginning. A concerted effort is being made to involve graduate students in some of these analyses. Second adult assessments were completed in January 2003. Total participants dropped from our initial 293 participants to 249. Initial data gathered by the State Coordinators with the "Community Portrait" tool has been collected, and excerpts from the tool, developed by WIN the Rockies team members, have been shared on the WIN the Rockies web site. Efforts across the year by the State Coordinators and their community partners focused on interventions to achieve long-term project goals. Examples include: WIN Kids lessons for 10-13 year olds; "A New You: Health for Every Body" curriculum for adults; mass media campaigns; community walking programs; educational videos; competitive community grant programs; a healthy lifestyle prescription tool for physicians; and a WIN Kids Fun Days summer program. (www.uwyo.edu/wintherockies)

Impacts
Billboards, radio announcements, and newspaper ads promoted healthy lifestyles. Healthy lifestyle classes (titled A New You - Health for Every Body) were offered in all three demonstrator communities. To date, 15 classes (5 to 10 sessions each) have been completed, with 160 participants. Lessons in school and other youth settings (titled WIN Kids and WIN Kids Fun Days) integrate hands-on learning, take-home activities, and community project ideas. The project's website (www.uwyo.edu/wintherockies) allows broad and easy access to all the intervention programs developed by the project. The project educator worked closely with web masters to assure the site would be useful for all those seeking access, including those with slow modem speeds.

Publications

  • Liebman, M., Propst, K., Moore, S.A., Pelican, S., Holmes, B., Wardlaw, M.K., Melcher, L.M., Harker, J.C., Dennee, P.M., Dunnagan, T. "Gender differences in selected dietary intakes and eating behaviors in rural communities in Wyoming, Montana, and Idaho." Nutrition Research 2003; 23: 991-1002.


Progress 01/01/03 to 12/31/03

Outputs
Following discussion with outside consultants, minor changes were made in the cross sectional survey tool. The second cross sectional survey was mailed in September 2003. Response rate was 56% with just one mailing! (Response rate in 2001 was 51%.) - USDA Under Secretary for Research, Education, and Economics, Dr. Joseph Jen, traveled to Wyoming and Idaho in September 2003 to learn more about our project and see some of our school and other community-based programs in action. We were pleased to host Dr. Jen, and our project partners in Preston, Idaho, welcomed him as an honored guest and described how the project had helped them and their community make important health-related changes. Preston school children were thrilled to have a visitor from Washington, D.C. - Fourth and final student assessments were completed in May 2003. Data was entered and verified in late summer, and analyses are just beginning. A concerted effort is being made to involve graduate students in some of these analyses. - Second adult assessments were completed in January 2003. Total participants dropped from our initial 293 participants to 249. - Initial data gathered by the State Coordinators with the Community Portrait tool has been collected, and excerpts from the tool, developed by WIN the Rockies team members, have been shared on the WIN the Rockies web site. - Efforts across the year by the State Coordinators and their community partners focused on interventions to achieve long-term project goals. Examples include: WIN Kids lessons for 10-13 year olds; A New You: Health for Every Body curriculum for adults; mass media campaigns; community walking programs; educational videos; competitive community grant programs; a healthy lifestyle prescription tool for physicians; and a WIN Kids Fun Days summer program. (www.uwyo.edu/wintherockies)

Impacts
Narratives or life stories relating to physical activity, food and eating, and body image were collected from 103 adults in the three demonstrator communities. One common theme reported is that, for some people, physical activity needs to be productive for them to do it; In their own words, a book of quotations from these life stories, has been completed and a copy has been placed in the community library and extension office in each participating community. - Wyoming graduate student Krystal Damori analyzed data from the Body-size Initial Reaction Tool and found that body-size stereotypes appear to exist when examined by gender and as a whole group. Thin females and medium-build males were viewed most positively; medium-build females, thin males, and large-build images of both genders were viewed most negatively. - Walking programs engaged slightly more than 20% of the adult population in each demonstrator community. - In one of the communities, the healthy lifestyle campaign led to a community health fair, attended by 400-500 people. - In the summer of 2003, 250 youth were reached with the WIN Kids Fun Days curriculum. - Competitive community grant programs resulted in the awarding of 36 grants totaling $38,700. Community efforts resulting from the grant program included the purchase of a milk vending machine in a local high school and promotion of family orienteering in a nearby national forest.

Publications

  • Liebman, M., Pelican, S., Moore, S.A., Holmes, B., Wardlaw, M.K., Melcher, L.M.., Liddil, A.C., Paul, L.C., Dunnagan, T. and Haynes, G.W. Dietary intake, eating behavior, and physical activity-related determinants of high body mass index in rural communities in Wyoming, Montana, and Idaho. International Journal of Obesity 2003; 27: 684-692.
  • Liebman, M., Propst, K., Moore, S.A., Pelican, S., Holmes, B., Wardlaw, M.K., Melcher, L.M., Harker, J.C., Dennee, P.M. and Dunnagan, T. Gender differences in selected dietary intakes and eating behaviors in rural communities in Wyoming, Montana, and Idaho. Nutrition Research 2003; 23: 991-1002


Progress 01/01/02 to 12/31/02

Outputs
The cross-sectional survey was completed with a 50% return; analyses are underway and three papers from this data are under review. Our data suggest that consumption of sweetened beverages, ordering super-sized portions, eating while doing other activities, and watching television all are predictors of high Body Mass Index among adults in these rural areas. Data also suggest that readiness to engage in physical activity correlates with healthy eating behaviors, and there are gender differences in food choice behaviors. Community Portraits and Key-Informant Interviews were completed in all six communities. These provide community-level baseline data and are being used to help guide the community-based interventions in the three demonstrator communities. Student Assessments of the 5th/6th grade students were conducted 9/01, 5/02, and 9/02. Analyses of that data are underway. Assessments in the adult cohort groups were completed in January 2002. Difficulties arose in the handling and processing of the blood samples from the two communities in Idaho, and that portion of the data cannot be used. We are working with the Idaho State Coordinator, the contracting laboratory, and the hospitals in the two communities to try to make the next collection successful. Following training held in Laramie, WY in January 2002, teams traveled to the three demonstrator communities in March and April 2002 to conduct narrative focus group and in-depth interviews. Analysis of that data should be complete in Spring 2002. Results will help guide interventions and interpretation of quantitative data. An all-team retreat was held in Pocatello, Idaho in May 2002. The three-state team worked together to plan data analyses, publication schedules, and intervention strategies. State Coordinators, other research team members, and leaders from the demonstrator communities participated in a Cooper Clinic Workshop on "Developing Lifestyle Physical Activity Programs" in June 2002. "Community on the Move" programs are underway in all three demonstrator communities. Numerous and varied interventions have been utilized in the three demonstrator communities. These have included adult and student educational programs; distribution of fruit and vegetable coupons; community "kick-off" events; water bottles and grocery list pads; community grants; and media campaigns, including posters and billboards.

Impacts
Data analyses of the cross-sectional survey led us to use physical activity interventions as lead community activities. Walking campaigns coupled with distribution of pedometers have involved an estimated one-fourth of adult citizens in each intervention community. Student data suggested a need for education on portion sizes and beverage choices. WIN Kids Lessons were developed to address these educational needs. Analyses of blood samples in the adult cohort groups were given to the individuals and their health care providers. WIN the Rockies helped adults in all six communities recognize their risks for heart disease and diabetes. In the intervention communities, A New You: Health for Every Body, an in-depth curriculum for adults, is being offered for those who want to develop healthy lifestyle habits. Mass-media campaigns deliver the projects four educational messages: Health - many sizes, many shapes; Physical Activity - your way, every day; Eating - one of life's great pleasures; and Fruits and veggies - the original fast foods. Messages are displayed on billboards and posters, and in print media including one Spanish newspaper. Messages also are aired on radio, including a station that broadcasts in Spanish.

Publications

  • Eisenmann, J.C., Milburn, N., Jacobsen, L. and Moore, S. 2002. Reliability and convergent validity of the Godin leisure-time exercise questionnaire in rural 5th-grade school-children. Journal of Human Movement Studies, 43: 135-149.


Progress 01/01/01 to 12/31/01

Outputs
Investigators worked carefully to identify and hire project personnel. These personnel teamed with investigators and: 1) hosted the first meeting of the three-state team and expert consultants; 2) secured agreement among the three-state team on the "Mission and Guiding Principles" for Wellness in the Rockies; 3) identified one demonstration and one comparator community in each state and engaged stakeholders in all these communities; 4) revised the community-based intervention design to incorporate a cross-sectional survey - developed and field-tested the survey, conducted a community marketing campaign with local media in each community, and mailed the survey in September, 2001; 4) identified/developed assessment tools for the fifth-grade cohort; 5) began identifying and developing community-based intervention programs that support WIN the Rockies principles; 6) secured approval from institutional human subjects review boards from all three participating institutions for the interventions planned with fifth-grade students; 7) recruited fifth-grade classes, obtained informed consent from parents, and began assessments including the 1-mile walk/run, heights and weights, and a written survey; 8) developed data gathering protocols for project staff; 9) contracted with a laboratory for serum analyses (adult cohort). On the advice of our expert consultants, investigators shifted the qualitative/interpretive research portion from "typologies" to "narratives". Procedures for that research still are being developed, and one expert consultant will return to Wyoming in Fall, 2001 to train interviewers for this portion.

Impacts
(N/A)

Publications

  • No publications reported this period