Recipient Organization
Texas A&M University-Commerce
2600 S NEAL
Commerce,TX 75429-3011
Performing Department
(N/A)
Non Technical Summary
The Food Safety Modernization Act (FSMA) Produce Safety Rule directly impacts small- and - medium-sized growers, packers, and processors in the US and abroad. Although there is a wealth of produce safety educational material, resources that cater to underrepresented beginning farmers is limited. A search of the Food Safety Clearinghouse showed very few resources targeted to underrepresented beginning farmers. The proposed work is innovative in that it focuses on creating educational materials for underrepresented beginning farmers that are relatable to them. Therefore, the overall goal of this project is to develop produce safety educational material that meet the needs of underrepresented beginning farmers. Therefore, this project will focus on three objectives: (1) Development of produce safety virtual tours and associated activities; (2) Development of avenues to host educational material; and (3) Evaluation of educational material by focus group. The educational material developed will be relatable to the target audience as it will comprise virtual farm tours that are similar in size and related activities that correspond with the virtual tours. This proposal aligns with the Collaborative Education and Training Projects.
Animal Health Component
(N/A)
Research Effort Categories
Basic
(N/A)
Applied
(N/A)
Developmental
(N/A)
Goals / Objectives
The Food Safety Modernization Act (FSMA) Produce Safety Rule directly impacts small- and - medium-sized growers, packers, and processors in the US and abroad. Although there is a wealth of produce safety educational material, resources that cater to underrepresented beginning farmers is limited. Therefore, the overall goal of this project is to develop produce safety educational material that meet the needs of underrepresented beginning farmers. Therefore, this project will focus on three objectives: (1) Development of produce safety virtual tours and associated activities; (2) Development of avenues to host educational material; and (3) Evaluation of educational material by focus group. The educational material developed will be relatable to the target audience as it will comprise virtual farm tours that are similar in size and related activities that correspond with the virtual tours.
Project Methods
For this project, we will incorporate a mixed-methods design, collecting both formative and summative data. All underrepresented beginning farmers will engage in a focus group at the start of the project (before all materials are developed) to understand produce safety topics that are of interests to underrepresented beginning farmers. The focus group will be led by a focus group protocol. The focus group findings will be audio recorded, transcribed verbatim, and analyzed using qualitative research data analysis procedures. To understand the effectiveness of the products, asecond focus group with all underrepresented beginning farmers will occur after all products have been developed. The focus group findings will be audiorecorded, transcribed verbatim, and analyzed using qualitative research data analysis procedures. The evaluator will work closely with the PI and Co-PIs to implement this plan and author the annual evaluation report including results, findings, impacts, and improvement recommendations. Additionally, the evaluator will provide a third-party review of the research data and its results.