Source: CAPE COD COMMERCIAL FISHERMEN'S ALLIANCE, INC. submitted to
LOCAL SEAFOOD FOR CAPE COD PRESCHOOL CHILDREN AND THEIR FAMILIES
Sponsoring Institution
National Institute of Food and Agriculture
Project Status
COMPLETE
Funding Source
Reporting Frequency
Annual
Accession No.
1030688
Grant No.
2023-33800-40364
Cumulative Award Amt.
$20,271.00
Proposal No.
2023-00373
Multistate No.
(N/A)
Project Start Date
Jul 1, 2023
Project End Date
Jun 30, 2024
Grant Year
2023
Program Code
[LN.B]- Community Foods Project Planning
Recipient Organization
CAPE COD COMMERCIAL FISHERMEN'S ALLIANCE, INC.
1566 MAIN STREET
CHATHAM,MA 02633
Performing Department
(N/A)
Non Technical Summary
Cape Cod's historic fishing industry lands the nation's freshest, most healthy, wild-caught seafood, yet our community's pre-school and school-age nutrition programs are not incorporating local seafood into meals on a sustainable basis. Nor are small-boat, independent fishers who comprise the industry engaged with the diverse community they would like to serve and feed.This planning grant is intended to address both of those issues.Our work will create a plan and structure, with engagement from community leaders who work on food insecurity and social service issues, community members, and fishing captains, to introduce great seafood into pre-school nutrition programs and create opportunities for diverse communities to engage with fishermen and learn about long-term employment and career opportunities in the industry.Working with a regional Community Action Committee that already is serving hundreds of meals a week to pre-school children from multiple kitchens, we will create a solid infrastructure to deliver two products already in established production through our "Small Boats, Big Taste" program: A haddock chowder, and a fish stew.Since the early days of COVID, when we began this program, we have provided roughly 500,000 pounds of chowder and stew to food banks and pantries across our state and region, mainly through the Greater Boston Food Bank and the Feeding America network. This planning grant will build off that success and focus on reaching Cape Cod pre-school children directly.Initial research is intended to make sure this outreach, relationship and structure is solid, and to engage in interviews and focus groups to understand how best to encourage children, and their families, to eat more healthy, local fish. Strategies, engagement, and obstacles - cultural or culinary - will be explored. The result will be a combination of a smart plan to deliver food as well as insights into how to present and encourage people to try and enjoy local seafood.To do so, we will begin with initial servings of chowder and stew in pre-school lunch settings, to gauge early response and acceptance. We will also sponsor sessions that include community members and fishermen to explore all relevant issues, as well as develop a questionnaire, focus group, and other outreach to gather data and perspectives. We will bring in support from translators as necessary, particularly for burgeoning communities of Portuguese and Haitian Creole speakers in our community.The goal is to create the best possible program to invite children to enjoy local seafood, and understand how best to prepare and present.The focus of planning for this project extends beyond directly serving pre-school nutrition programs, although that is a crucial element. We expect to create outreach to send chowder and stew home for families to enjoy, building appreciation and acceptance among the children. Again, best practice for how to do this, with most acceptance, is a key element in our planning and outreach process.In addition, working with our partner CAC agency, we will invite local fishing captains to visit and talk about their lives and work. We will introduce the idea that the fishing industry remains a vital opportunity for a great career. We will encourage people to join our successful, existing fishermen's training and development program, which helps people qualify for entry-level positions in the industry.The obvious potential benefits of this program are multiple. The local fishing industry is strengthened by stronger local demand and markets for their landings, as well as building deeper connections to what often are underserved communities. A broad community is introduced to local seafood, its health benefits and delicious presentations. Pre-school children enjoy better nutrition, and hopefully continue to eat more seafood as they grow. Families get a similar opportunity, as well as learning about Cape Cod's seminal industry and opportunities to enter.
Animal Health Component
(N/A)
Research Effort Categories
Basic
(N/A)
Applied
(N/A)
Developmental
(N/A)
Classification

Knowledge Area (KA)Subject of Investigation (SOI)Field of Science (FOS)Percent
7046099303025%
7036099303075%
Goals / Objectives
Formalize logistical partnerships that will ensure local chowder and stew can reach pre-schoolfood service.Engage families of pre-school children to determine how to bestencourage more local fish consumption, afar healthier protein alternative to processed breaded products.Build support and awareness of the family-runfishing fleet of the Cape Cod region.Construct best strategies to strengthen a year-round workforce and provide an early introductionto careers in the Blue Economy for school-age children and their families.
Project Methods
Efforts:Plan a program to provide haddock chowder and skate stew in institutional containers (8-pound sacks) to kitchens serving pre-school children to create a great fish-based product to add to the regular menu.Plan a program to include family-sized containers (18 ounces) of chowder and stew for take-home meals.Use extension outreach activities, like meetingsand focus groups, to plan a program to engage the fishing community with the community served by SCCAC, to collect data to guide the planning process and to educate regarding increasedfish in the diet and increased community awarenessof the career opportunities withinthe small-boat fishing fleet.Develop and conduct an anonymous consumer preference survey to engage the community served by SCCAC to guide CFP planning.Document all findings, per the data management plan.Understand how best to explore job opportunities in the fleet for low-income community members, introducing training programs already established by the Fishermen's Alliance.Start developing culturally and linguistically appropriate strategies and materials to accomplish all goals.Evaluation: The planning project will be successful if the following milestones are met:Identification ofthe necessary partners for eventual implementation of the community food projectFinalize committments and a description framework of thecollaborative partnerships in place to implement the community food projectAnalysis of findings from extension activities and survey:Determination of the full scope of target audience (may be larger than originally proposed).Determination of what the target audiences wants and needs in terms of a local seafood community food project (types of seafood, product type (fillet vs. value add),quanities, frequency, recipe support, distribution sites, support for encouraging child consumption of seafood.Determination of the preferred mechanisms to engage thetarget audience in fishing career training and opportunities.Completion of a Community Food Project plan, to inform a full grant proposal to the USDA to implement, to includebenchmarks, specific outcomes and outputs, data systems, and evaluation methodology for the final community food project

Progress 07/01/23 to 06/30/24

Outputs
Target Audience:Target audiences that were the focus of the project included: diverse, low income families on Cape Cod (Barnstable County), with a special emphasis onBrazilian, Haitian, Jamacian and other immigrant communities (speaking Brazilian Portuguese, Haitian Creole, and Spanish). We reached these target audiences through partnerships with the following community organizations: South Shore Community Action Committee (SSCAC) The Brazilian Resource Center Cape Cod Children's Place Community Action Committee of Cape Cod & Islands (CACCCI) Leadership in the large Brazilian community Changes/Problems:As our work developed, it became clear that the vital, burgeoning immigrant community from Brazil now living on Cape Cod represents an important underserved community. In addition, this community is very interested in better nutrition, locally sourced food like fish, and diversified job opportunities (beyond house painting, carpentry, landscaping, housecleaning and motel work). This meant we needed to develop better contacts in this community, and provide translation services to be sure communication was optimal. This led to a strong and growing partnership with The Brazilian Resource Center, a key non-profit with capacity for outreach to all ages, translation services, as well as direct food distribution. This resulted in a shift of population focus although the goals of the project remained identical, and other partners like South Shore Community Action Committee, Children's Place, and Cape Cod Community Action Committee all continued to participate and engage. In addition, while our initial focus was more on working through strategies for direct distribution and outreach to get chowders and stew to people facing food insecurity, we soon realized that the workforce and job training elements are at least of equal importance. Building these employment opportunities and relationships strengthen the community while at the same time creating more demand and appreciation for the local fishing fleet and its healthy harvests. In some ways this mirrors the old adage: "Teach someone to fish, they eat once. Teach someone how to fish, they eat many times." What opportunities for training and professional development has the project provided?Employment within the fishing industry was originally considered a subsidiary area of focus for the project. Early on, however, community partners anticipated significant interest in fishing industry employment opportunities. As a result, the project took on a second track: training and professional development for fishing industry employment. Surveys and focus groups confirmed the input of our project partners, revealing clear interest in job training opportunities and employment in the local fishing industry, particularly in the Brazilian community based in Hyannis and the Mid-Cape. Project partners and focus group participants also said that training which focuses on preparing attendees to work on fishing vessels would be a further connection between local fish and consumers. In response, the Fishermen's Alliance worked with the Brazilian Resource Center to plan and implement a three-day training workshop, involving professional instructors in all aspects of fishing industry requirements such as Coast Guard safety and survival, gear handling, and off-shore protocols. All planning and outreach was accomplished during the grant's timeframe, and successful outreach resulted in 16 people signing up to participate in the July 2024 training, two weeks after the formal end of the grant period. All participants were native Portuguese speakers, now living on Cape Cod, so translation services as well as professional training were included. Professional staff from the Fishermen's Alliance trained participants in local fishing opportunities, gear types, knot tying, and responsibilities and expectations of fishing crew. Certified staff from Fathom Resources provided 2 days of Offshore Marine Safety Training, whichincludespreparing for emergencies, cold water survival, distress signals, fire fighting, station bills, flooding and damage control, and in-water skills development. Upon successful demonstration of skills and knowledge, graduates receive a certificate. While this certificate isnot required to be employed as crew, learning this important information in their native language is critical to safety offshore, where in an emergencyseconds count and trying to overcomea language barrier can be deadly. As a result, six people were placed in shore-side fishing industry employmentwithin weeks of successfully finishing the course, and one offshore, with strong community interest expressed in adding more courses as time and funding allows. Shore-side fishing facilities provide good jobs that often lead to off-shore opportunities as well. In one facility the owner said they were hoping to hire crew as soon as possible, but were waiting on hiring a captain. As this program grows, there will be a solid pipeline for crew to enter the captain's role - with appropriate training. One student began working as the sole crew member on a longline fishing boat out of Chatham. Without the availability of this trained individual to go fishing the captain likely would have had to go alone, which is dangerous, or tried to find another fishery for the fall. With fishing businesses on the Cape running on such small margins, having trained help can make the difference between success and failure. Additionally, when one small business gets out of the fishery it effects the success of others because buyers look to other markets or find it not cost effective to drive to the Cape to pick up less catch. In addition, TDI Mass Development Program, the Commonwealth of Massachusetts Development Finance Agency with a strong focus on job creation, has followed up on this initial course with strong interest in expanding the program. Conversations toward that end began in late July 2024 and are continuing. TDI Mass Development Programstaff also arranged an initial meeting with the executive director of Cape Cod's Blue Economy Foundation, part of the Cape Cod Chamber of Commerce. The Blue Economy concept is intended to emphasize and promote the important relationship between the environment and the waterfront economy in Cape Cod's health and future. Because of the successful planning and efforts this grant helped make possible, the executive director is strongly recommending that we reach out to public and quasi-public funding sources she has worked with in the past to expand job training and maritime outreach, and offered her support in doing so. These conversations, initiated soon after the grant period concluded, are ongoing and several specific opportunities have been identified. How have the results been disseminated to communities of interest?After rounds of meetings with partners who represent a wide spectrum of the community, we developed surveys and focus groups to explore both how to increase fish consumption and how to engage families in job training. The results of that survey and focus work were analyzed and reported to every community partner, both in person and with a slide presentation that was shared. Our partners shared these findings with their clients and provided feedback. Additional suggested outreach included opportunities to create meetings at natural gathering points, for example Brazilian churches and community kitchens at places like the YMCA's lunch program. These efforts are continuing based on the insights and advice offered during the initial process. Our fish consumption surveys collected information about habits, preferences, and barriers for eating fish. Parents were also solicited input about the fish consumption habits and preferences of their children. Below is a summary of respondents: 195 low-income individuals completed fish consumption surveys 193 low-income individuals completed employment surveys 72% of respondents to both surveys identified as Brazilian 8% identified as White 6% identified as Hispanic/Latinx 4% completed surveys in Haitian but identified as either Haitian or Black/African American 64% were age 25 - 44 66% were women 50% had household income under $24,000/year 32% had household income under $48,000/year Results were used to develop discussion prompts for focus groups that would allow for more in-depth exploration of findings. We organized three focus groups to discuss both food consumption and job training perspectives. These focus groups were designed to connect with a diverse, low-income population. One was hosted by The Brazilian Resource Center in Hyannis (May 17), one at The Cape Cod Children's Place in Eastham (May 20), and one at the Community Action Committee of Cape Cod & Islands (CACCCI) (June 25). In total, we had approximately 45 participants. Many of the findings we gathered in both survey outreach and focus groups are detailed in the "accomplishments" section above. In addition, we have reported to the broad community via the Commercial Fishermen's Alliance monthly e-magazine, "Small Boats Big Ideas," which reaches roughly 5000 people per month. Stories ranged from two feature length pieces to smaller articles that shared specific milestones. Stories were also shared on social media channels, which collectively have an audience of close to 15,000, through specific posts as well as reels. Other outreach included direct meetings and requests for partnerships. Community support has emerged because of the credibility the program has developed with support from planning grants like this one. For example, the Cape Cod Health Care Foundation (under the umbrella of the region's largest health care provider) has extended 2025 foundation support, recognizing the important health benefits of bringing more local fish into the diets of people facing food insecurity. Similarly, another private local non-profit foundation has offered significant funding to buttress the Small Boats, Big Taste program, identifying us as one of only five efforts on Cape Cod to receive $50,000 in philanthropic support this year. These kinds of "matches" show strong community outreach and recognition for our efforts. TDI Mass Development called all the different regions together to come and hear about our project- people from Taunton and Worcester and Lowell etc had a site visit at the Brazilian Resource Center. This was part of theTDI Transformative Development Initiative for Gateway Districts: place-based economic development program for places that have extensive cultural and community capital that will benefit from greater access to economic capital and wealth-building opportunities for residents. There are only 13 Gateway Districts in the state - and Barnstable is one of them. What do you plan to do during the next reporting period to accomplish the goals? Nothing Reported

Impacts
What was accomplished under these goals? Logistical partnerships formed with key social service agencies and public entities to build long-term structure. Initial grant partners recruited additional partners to ensure outreach and engagement of Brazilian, Haitian, and other immigrant communities. Participants included: Cape Cod Commercial Fishermen's Alliance (grant lead agency) South Shore Community Action Committee (SSCAC) The Brazilian Resource Center Cape Cod Children's Place Community Action Committee of Cape Cod & Islands (CACCCI) TDI Mass Development Program(a state agency) Leadership in the large Brazilian community Cape Cod Community College Captains and crew of local fishing boats Partners participated in planning meetings, data collection and analysis, and direct distribution of chowder and stew to communities facing food insecurity. Cape Cod Commercial Fishermen's Alliance shared information regarding the fishing industry, job training and employment opportunities. The Alliance recruited captains to give presentations during focus groups, building connections between the captains, low-income focus group participants, and staff at partner organizations. We identified additional potential partners, particularly with faith communities that could build on the solid foundation created. After an initial Zoom call on July 23, 2023, most members met in person on August 21, 2023, October 13, 2023, January 4, 2024, and April 19, 2024 with an additional Zoom call in March, 2023. (six meetings) Partners created surveys, focus group instruments and research methodologies. Strategic planning resulted in two research "tracks." One collected primary data focused on fish consumption, eating habits, barriers to fish access and consumption, and ways to encourage children and families to eat more healthy local fish. The other collected primary data on job opportunities in the fishing industry to gauge interest and gather information about employment barriers. Participants developed each survey. Once finalized, each was translated into Brazilian Portuguese, Haitian Creole, and Spanish, and made available in hard copy and online/social media, with forms that could be completed by phone, tablet, or computer, including optional demographic and household information. Hard copy, promotional flyers, and URLs were distributed by partners. Surveys produced the following insights regarding eating habits: A majority reported they eat fish A majority who answered in English reported they primarily consume fresh fish; respondents in Portuguese, Haitian Creole, and Spanish reported they primarily consume frozen fish More than half reported it is important that fish is locally sourced and wild caught Most eat fish once or twice a month; however, 41% of Brazilian respondents eat fish more than 2x/week 2/3rds of respondents with children reported their children eat fish Most parents would serve fish to a child even if no one else liked fish Parents offer fish mainly for health benefits All respondents identified cost as greatest barrier Half reported they would not eat stew or chowder even if free. This finding was unexpected and explored during focus groups. Insights regarding employment included: Highest employment and training interest among Haitian and Brazilian respondents Mixed interest among English and Spanish-speaking respondents Interest in aquaculture not as high as fishing industry Strong interest in meeting fishing captains All language groups expressed interest in packing jobs English and Portuguese-speaking respondents were interested in trucking Portuguese and Haitian respondents were interested in processing English and Spanish respondents were interested in office work Logistical concerns (location, duration) were major factors that could impact training participation Language was not seen as a barrier Participants at focus groups in Hyannis were immigrants and new Americans from Brazil, Jamaica, the Dominican Republic, and Japan. Fish was a large part of their diet and more easily accessed in their home countries; they also spent more time preparing fish with family members. Participants shared preparations; recipes often used whole fish rather than fillets. Cost was the most significant barrier. Nearly all participants said they would eat fish stew or chowder if it were free. When we explained the contradictory survey finding, they reasoned that respondents may not have understood the question, particularly as translated. It is also common that in some communities free means that the item has no value or is not good, so they don't want it. In home countries such as Brazil and Jamaica, participants could buy entire fish at open markets or docks, more attractive and affordable, with more variety. Lack of familiarity with names and types of fish here was a reason for not purchasing. Educational opportunities were touted. Participants suggested chefs of different cultural backgrounds give demonstrations, prepare dishes, offer samples, and share recipes. Participants confirmed that community partnerships will increase engagement: Churches represent untapped opportunities, cultural as well as religious gathering places. One focus group in Eastham had 10 USA-born participants, primarily women. They recalled that parents and grandparents involved children in making meals and schools used to offer "home economics." One noted a "culture of convenience" where people would be happy with "turkey dinner out of a pouch." Others said that was changing, young parents focusing on healthy meals, local food. Schools have programming that brings children to farms, translating into children wanting to eat vegetables they wouldn't before. Attendees said having students talk to fishermen and have local fish in schools would improve consumption. There was mention that on the Outer Cape, where fishing heritage is strongest, only the most recent generation is not eating fish or shellfish regularly. One assumption was that disadvantaged populations are reluctant to eat fish. That assumption was incorrect: Survey respondents and focus group participants all reported high consumption, but that with limited resources they prioritize the familiar (chicken or beef) over something they may not know how to cook or something their kids may not eat. Project partners considered the role of staff at community organizations as "gate-keepers" whose own concerns (taste, smell, familiarity) impact their willingness to incorporate fish into food service. Research to collect additional input from gate-keeping staff would be important. A proven preference for fish among low-income and disadvantaged populations could be useful to raise awareness among "gatekeepers." Direct distribution of chowder and stew also continued. South Shore Community Action served to pre-school children and families, with feedback adding to data collected in surveys and focus groups. The Cape Cod Children's Place distributed chowder and stew, reporting strong positive response. The Brazilian Resource Center's food pantry also served stew and chowder, and suggested that bi-lingual labeling would offer a clear understanding of ingredients and help overcome hesitancy. Distribution via the Cape Cod Hunger Network and Greater Boston Food Bank created great demand. Since COVID, we have distributed more than 1.5 million servings of chowder and stew to food banks and pantries state-wide.

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