Performing Department
(N/A)
Non Technical Summary
The economic condition of rural and tribal communities is lagging that of their urban counterparts in part because rural communities do not have the paid and volunteer capacity to successfully implement economic development strategic plans. This is resulting in population out-migration and the general decline of rural America.This project will enable Building Communities to develop a new on-line tool that allows rural economic development practitioners and volunteers greater success in identifying and implementing economic development strategies, initiatives and projects that will increase jobs and improve local quality of life. In addition, this project will contribute to a more positive outlook for rural community leaders and residents.
Animal Health Component
100%
Research Effort Categories
Basic
0%
Applied
100%
Developmental
0%
Goals / Objectives
The overarching purpose of this project is to provide a new tool to rural economic development professionals and the volunteers that support them in order to successfully advance, track and report progress implementing economic development strategic plans. Although the primary focus area is for rural and tribal communities, it is anticipated that the tool will be useful to communities throughout the nation.Ultimately, communities will be better able to create jobs and improve their local quality of life by selecting and implementing strategies, accessing financial resources, and explaining progress to stakeholders.Objective #1--Improving Plan Implementation. For each of the 25 economic development strategies identified by Building Communities, a set of Example Action Steps (EASs) and Suggested Possible Tasks (SPTs) have been developed. For years, Building Communities has tried varying forms of technology (everything from paper to fillable PDFs to rudimentary on-line applications) to assist planning participants to identify, edit, accept and implement such action steps. Building Communities considers the inability of planning participants to conduct this activity the weakest link ("bottleneck") in the planning process for the communities. The past attempts of Building Communities to facilitate these activities have been largely unsuccessful. This project will help Building Communities engage much more effectively with planning participants to help them meet their goals. Phase II relates to the identification of new EASs and SPTs related to the refined and updated strategies (see Objective #4 below).Objective #2--Sharing Plan Progress. The creation of a community dashboard which will objectively showcase the implementation of strategies by addressing EASs and SPTs will have many advantages including inspiring and monitoring implementation performance, sharing progress with local policy makers and plan funders, and setting the stage for plan updating and implementation. Phase II will take the Phase I feasibility study findings and feedback and implement/integrate a web-based platform to share such progress.Objective #3--Connecting Communities to Funding Sources. Various "funding aggregators" (federal agencies and national development organizations) routinely inventory and promote the availability of federal funding within their various networks. Never, however, have such funding sources been linked to specific economic development strategies. Phase I will perform this linkage, thus creating additional, specific "funding action steps." This database of information could be broadened in Phase II to include state and foundation funding resources.Objective #4--Refining/Updating Strategies. The "population comfort zone" for Building Communities ranges from towns of 3,000 to small cities of 75,000 population. Rural communities on the "upper end" of this population scale have some opportunities to capitalize on economic strategies typically employed in urban communities. As such, further refining the economic strategies to create "strategy subsets" will better serve rural communities and broaden the market for Building Communities. These strategy subsets typically relate to the use of emerging technologies to create new opportunities for rural America. Building Communities will utilize its membership and participation in a national economic development organization to facilitate feedback on emerging trends. In addition, because the process innovations developed in Phases I and II of this proposal, economic development tools would be available to even smaller communities through lower costs and streamlined participation allowing Phase II to delve deeper into emerging technologies to further refine economic development applications for rural America.Objective #5--Fully Integrated Planning, Monitoring and Performance System. Ultimately, Building Communities envisions a robust use of current technology to transform rural communities' access to strategic planning tools and implementation support. Phase I will utilize a focus group with an existing client to field test the Phase I product framework, user interface and feasibility questions. Phase II will support the adoption of artificial intelligence and workflow management strategies that will further support the participants by providing: 1) simple, powerful tools for their input, 2) expert guidance for selecting strategic economic development plans that fit their community, and 3) regular progress monitoring and feedback tools which integrate with their existing technology including calendars, email and digital reports.Objective #6--Business Growth. Two points are to be made with Objective #6. First, Building Communities hopes to create "targeted user groups" that could eventually extend to a national advisory board that shapes best practices within each of the 25 economic development strategies. These (Virtual) Communities of Practice (CoPs and VCoPs) form networks of expertise within the economic development field that can enhance the Building Communities' product and create sales networks.Second, the success in Phase I of "Widening the Bottleneck" will create a product that maximizes the likelihood that rural communities can use the Building Communities product to not only create their plan but also to successfully implement it. Improving the "ease of use" sets the stage for success in Phase II where communities can purchase and utilize an entirely web-based platform to conduct Plan Week, write their plan, identify and utilize EASs and SPTs, and ultimately "do the plans themselves." This, in turn, creates the opportunity for a new business model for Building Communities that could have significant growth. Instead of being limited to 3-15 plans per year, Building Communities can capture an increased percentage of the estimated 815 plans done annually in the United States.
Project Methods
The primary method in order to test the development of the product to be developed through this project is to have a user interface with an existing community-based Steering Committee. The existing Steering Committee has an economic development strategic plan that they are working to implement. The strategies, initiatives and projects of that planning effort will be integrated into the new planning tool and through an iterative process, the software product will be improved.Efforts--Building Communities will use its "Plan Week" workshop process in order to conduct the interactive processes to develop and improve the product. This will also offer an experiential learning opportunity for the Steering Committee members.Evaluation--The efforts by the Steering Committee members to utilize the new economic development plan implementation tool will be evaluated based upon the ease and successful use of the tool to input strategies, initiatives, projects, human resources, technical resources, financial resources and performance measures into the tool. The actions utilized by the Steering Committee members will be monitored to determine ease of use and understandability of the new tool. The "percentage of successful utilization" of the various aspects of the tool will be measured in order to determine successful performance. Key milestones will include the percentage of successful user activities for all elements of the plan implementation tool.